Advertisement Essays


Job Advertisement for Security Manager

Essay Prompt Write a short job advertisement for a security manager for a major commercial company (real or imagined) and specify the qualifications, experience and management skills you require and the salary you expect to pay. Also, produce a more detailed job description which gives more information about the role and management skills required. please Continue Reading... Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

Activity 1: Human Resource Management (HRM) HP Corporate Objectives Profit: Recognizing that profit constitutes the single most effective measure of the organization's contributions to the community, in addition to being the most basic source of business strength. Attaining maximum possible levels of profit in line with other business goals is the aim. Striving for constant advancement in company offering (i.e., services and products) quality, value, and utility (Hewlett-Packard, 2016). Field of Interest: Focusing efforts and constantly pursuing fresh development opportunities, whilst simultaneously limiting participation to areas wherein the company possesses capability and is able to effectively contribute. Growth: Underscoring corporate… Continue Reading...

Rebranding at Reebok

The significance of rebranding in a stiffly competitive environment cannot be overemphasized. Organizations often undergo a change in logo, product line, packaging, advertising and other aspects of marketing with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes… Continue Reading...

What Animal Shelters Can Do to Reduce the Gender Gap in Volunteerism

Expected Findings Through statistical analysis of the data, it is expected that the following hypotheses will be revealed: H1: Women are more likely than men to fill their free time with volunteer work. H2: Women are more emotionally affected by their volunteer role than men, which causes them to devote more of their time to it. H3: Extrinsic and controlled motivation factors will be more effective at recruiting, but not necessarily retaining, men in volunteer positions versus intrinsic factors. Regarding the first hypothesis, that women are more likely than men to fill their free time with volunteer work, the statistical… Continue Reading...

Financial Statements Of Xyz Company

products into the store and increasing the level of advertisement being done. It is deemed prudent to increase marketing endeavors in the course of low and slow sales for the reason that there is greater competition and minimal consumer cash for spending. In addition, restocking the shelves bring in a fresh feel and an aspect of variation within the stock inventory. This will increase the number of consumers entering the store and therefore increase the purchases made (Hudson, 2016). References Atrill, P. &Mclaney, E., 2013. Accounting and finance for non-specialists. 8th Ed. Harlow, UK: Pearson Publishing. Euler Hermes. (2016).… Continue Reading...

Motivational Theories Of Animal Shelters

randomly assigned to one of two experimental groups. Both groups will be shown a one-minute video advertisement once per week, at their unemployment office. Group A will be shown a one-minute video of happy people of all genders, races, and ages helping out at animal shelters. Keywords and phrases in the voiceover will include "sense of purpose," "helping animals," "a vision for a better world," "helping each other build a better world," and "doing good for your community." Images of puppies and kittens will also be shown. Group B. will be shown a one-minute video depicting a series of… Continue Reading...

Accounting Ethics Questions

studies, rather than his major GPA and the GPA at State, even though the advertisement asks for these two GPAs. Michael asks for your opinion before sending in the resume. What would you say to Michael and why? First and foremost, I would point out to Michael that professionals in the accounting profession are expected to maintain high ethical standards at all times and comply with utmost integrity in all undertakings. Considering this, I would not advise him to use his overall GPA of 3.25 that is inclusive of his two years of community college studies. To begin with,… Continue Reading...

Chinese Sport Venue and Market Values

The Chinese sport has been identified as one of the most dynamic sectors in China based on the market value of the sports industry. In 2013, the market value of the Chinese sports industry was more than $2.91 Billion and increased to $3.44 Billion in 2014 revealing an increase of 18.01%. Typically, Chinese sports industry also recorded the market values of $3.43 Billion at the end of 2015 fiscal year. Although the Chinese sports industry only contributes to 0.63% of the GDP in 2013, however, since 2000, the sports industry has recorded more than 4% annual growth rate based on… Continue Reading...

Small Local Business Marketing Plan

Toshi Dream Spa and Salon is a full-featured spa and salon business located on Main Street and open seven days per week from 10AM until 7PM. They have been in business for fifteen years. Five years ago, they expanded and modernized, going from a hair salon with five chairs to a full-service spa that offers facials, body treatments, waxing, manicures, and pedicures. Their shop is modern, clean, and slick looking. The decor is minimalist, with a cool color scheme using white and icy blue and purple shades. Toshi Dream Spa and Salon wishes to convey an image of cleanliness and… Continue Reading...

Educational Psychology

psychologists, especially Freudians, considered experiences undergone at the tender, early childhood age to be crucial to social, psychological and mental growth. Newer studies reveal that even late-childhood experiences are influential, capable of altering a child's developmental course. A majority of contemporary psychologists discuss sensitive, rather than critical, phases, which are phases when an individual is found to be particularly reactive towards or equipped to handle particular experiences. Hence, while childhood is deemed to be the ideal age to independently learn any second language (i.e., without direct teaching on others' part), adults also can and have effectively learnt second languages (Woolfolk… Continue Reading...

Role Of Inclusive Leadership in Strengthening Organizational Culture

The trend of a global marketplace has given rise to needs for multinational companies. Literature on global business, HR development and management, social problems, etc. has, of late, greatly focused on the key subject of global leadership efficacy (Caligiuri & Tarique, 2012). Leadership represents a central element of every firm. However, leadership ability and function is increasing in complexity with enhanced engagement in technological development and globalization (Ulrich & Smallwood, 2012). People hailing from diverse cultures may have different ideas regarding, and expectations from, corporate leaders. Hence, this paper aims at determining an inclusive leadership approach's contribution to reinforcing corporate… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

Situation Analysis Marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in comparison to other features when ordering for themselves. Kraft Canada wants… Continue Reading...

Film Juno Analysis

Jason Reitman's 2007 film Juno addresses a difficult and potentially controversial topic: unwanted pregnancy and the challenges of deciding whether to terminate the pregnancy or carry it to term. Braha and Bryne describe Juno as a "comedy-drama," but it is also a young adult film because its protagonist is a teenager and because it frankly addresses coming-of-age issues linked to uniquely adolescent sexuality and gender identity. The film focuses on titular character Juno MacGuff (Ellen Page) and her decision to carry the pregnancy to term and give up the baby for adoption. Focusing on Juno empowers the protagonist and shows… Continue Reading...

Audience Style Writing on Websites Webmd and Drugs.com

Audience in Communication Not all websites are written for a general audience. Some websites include technical information geared for professionals in their field. There are also a number of websites that aim to please both types of audiences: those who understand rich technical or scientific jargon and those who do not. This memorandum compares and contrasts two health information websites: WebMD and Drugs.com to illustrate the importance of audience when composing and presenting health-related information online. Audience The WebMD website is written for a general audience with limited understanding of science or low science literacy. To a degree, Drugs.com is… Continue Reading...

Are Olay's Claims Ethical

Olay advertisement Analysis It is without a doubt that the people of the United States and much of the rest of the modernized and industrialized world are extremely focused on beauty, attractiveness and the perceptions of others. This focus and analysis is often pointed inward and towards the self but it also projected and stated outward in many ways as well. Advertisers know this full well and beauty product marketers in particular use that fact and detail as a wedge to sell beauty products.… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

theoretical frameworks related to behavioral advertising by arguing that behavioral segmented adverts are different from the traditional advertisement based on the psychographic and demographic variables. The behavioral ads use the Web page to customize an appeal for each user who visits the site. However, the advert method is different from the traditional mode of adverts presented to everyone no matter their demographic variables. Moreover, the behaviorally targeted ads are designed differently from another type of adverts because firms are able to collect information about consumers since customer data are stored in the hard drives (cookies). For example, firms are… Continue Reading...

Management and Operation Consulting for Google

Google include Gmail, Google Search, Google Docs, and even a dedicated spot that mainly focused on advertisement (Goldfarb, 2014). Such are the services that continue to propel Google in the advertising industry to remarkable heights. Many people consider advertising see advertising as Google's main business but this is not the case. The other differentiating factor for Google is that their advertisement platform had insights and analysis of the people's behavior who are Internet users. This contributed greatly to Google's value proposition (Jacques, Perry & Kristensson, 2015). All in all the single philosophy that propels Google's value proposition is the… Continue Reading...

Apple Market Share Increase for Ipad 4

Apple users susceptible to data loss of manipulations (Hellman J., 2014). Examples SWOT descriptions Internal strengths Sufficient advertisement budget Apple has annual budget of $1.8 billion set for advertising. Has a more efficient advertising approach Strong brand image and brands presence. Apple has 494 retail stores across the globe, with 270 of these in the US Efficient use of vertical integration Apple runs 4 businesses as one; the hardware, software, service-provider and retailer all in one. Internal Weaknesses Apple is over dependent on iPhone sales 50% of the sale experienced within Apple are from the iPhone Low investment in research and development. Less… Continue Reading...

Apple Increase in Market Share for Ipad 4

to data breaches that may render Apple users susceptible to data loss of manipulations (Hellman J., 2014). Examples SWOT descriptions Internal strengths Sufficient advertisement budget Apple has annual budget of $1.8 billion set for advertising. Has a more efficient advertising approach Strong brand image and brands presence. Apple has 494 retail stores across the globe, with 270 of these in the US Efficient use of vertical integration Apple runs 4 businesses as one; the hardware, software, service-provider and retailer all in one. Internal Weaknesses Apple is over dependent on iPhone sales 50% of the sale experienced within Apple are from the iPhone Low… Continue Reading...

Commercialization Of Media Influences Political Discourse

Section A Every industry that exists out there serves a specific purpose for its customers. Organizations in the mass media industry offer their own content. Producing and offering content is the basic mandate of the mass media. The media deals with producing content for the electronic channels, print, and the internet. One of the main functions that the media does in its delivery of services is the selection of the content to be delivered. This is because time and space are limited resources to the media. It is a difficult decision-making process to decide what they will include and exclude… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

and Radio commercials to appeal to the youthful generation. The endorsement shall be advertisement through the company's YouTube channel to reach millions of internet users (Jurevicius, 2013). It is through the internet that everything about the company is readily available with just a click. The company website shall carry promotional advertisements; endorsing the new product the company is introducing. The company will use its good image and public relations to market and promote itself. Among other activities over the financial year, the company shall use its customer base to work with organizations that promote organic foods and healthy lifestyles.… Continue Reading...

Product Strategy and Product Life Cycle

Product Strategy The development of a product strategy is one of the most important components of introducing new products into the market. A product strategy is defined as a roadmap that provides an outline of the end goal of a product and what it would become upon completion. Business organizations increasingly develop and utilize product strategies because of their significance in strategic planning and marketing with regards to the achievement of desired organizational goals and objectives. The formulation of a product strategy is also critical because products and services usually undergo a life cycle of new product introduction, growth, maturity… Continue Reading...

Zara and Sprint Comparing and Contrasting

.....product offerings could not be more different, with Sprint focusing on telecommunications and Zara on clothing, there are some similarities between these two stores. Sprint and Zara both position themselves to a mainstream shopping audience, with a fairly broad appeal to a price-conscious consumer from multiple age groups. Although they offer completely different products, their pricing strategies are therefore similar. The shopping mall is the preferred geographic location for both Sprint and Zara stores, which are only found in stand-alone boutiques on urban high streets. Neither store has a luxury positioning but both stores offer a range of items at… Continue Reading...

Emirate Airlines Customer Service

showing off their tennis skills, that Emirates Airlines recruits its personnel from around the world. There was an accompanying advertisement that invoked the "golden age" of flight, which was marked by flight being a niche or luxury expense rather than being something that a great many people enjoy. Indeed, they made an attempt to instill glamour and luxury into the flight experience. The historical comparison that is used by many is when Pan Am Airlines had its "golden age" in the 1960's. This obviously stands in contrast to the rushed, hurried and service-poor image that the airlines commonly has… Continue Reading...

First Amendment and Broadcasting Content

("First Amendment and Censorship," 2017, par.15). But the proposed advertisement for our company's new Scantily Clad line of clothing does not contain explicit language or images, merely innuendo: "So Light You Won't Know You are Wearing a Thing!" The innuendo is present in the mind of the viewer, not in the actual text or images of the advertisement. The advertisement does not contain any explicitly offensive language and even so, different standards are applied depending during the time of day in which material can be aired. "FCC decisions also prohibit the broadcast of profane material between 6 a.m. and… Continue Reading...

Discrimination and Social Justice Issues Today

LGBT community. USA Today. Retrieved from: https://www.usatoday.com/story/news/nation/2015/07/31/employment-discrimination-lgbt-community-next-frontier/29635379/ UNIT 7 DISCUSSION Hillary Clinton's campaign released a campaign advertisement entitled "Mirrors" which depicts middle-school age girls of various races and sizes looking at themselves in the mirror while various words of Donald Trump play over them. Donald Trump is heard calling women fat and criticizing them for being flat-chested. The advertisement ends with the question if this is the president we want for our daughters. The advertisement is clearly targeted as parents, particularly mothers, and questions Trump's fitness to be president because of proven examples of his misogynistic attitudes in the past. The… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

use by consumers. Finally, their approach to advertising was also flawed, ethically. The advertisement seemed to mislead the patients who had little knowledge and did not enjoy any form of professional advice or guidance. PharmaCARE also breached intellectual property law. According to Arnold & Oakley (2013), intellectual property has to do with issues of copyright. It is unethical when the patented owner of an idea or invention is not given due recognition when a product is fronted for purchase or show by another entity. Intellectual property rights are normally protected through a legal framework and specific laws and principles… Continue Reading...

Holding Differing Opinions on Value

aim being to "add to the balance of life." They carried out widespread advertisement, a public movement to discover and register important opinion personalities to their cause as well as services ranging from "balanced" work lunches for all workers to massages at their desks. The group grew and became very large that it started getting recognitions from major advertising companies (Miller & Fernandes, 2009). References Bengtsson, L., & Larsson, R. (2012). Researching Mergers & Acquisitions with the Case Study Method: Idiographic Understanding of Longitudinal Integration Processes. CSIR Electronic Working Paper Series. Deutsch, C., & West, A. (2010). A new… Continue Reading...

Social, Legal, and Ethical Issues in Marketing

drinks (Law Info, 2017). An additional legal issue surrounding the company and its products is marketing and advertisement. In particular, energy drink companies more often than not market their products with the proclamations that they boost and enhance psychological functioning, offering transitory boost to both mood and performance. Nonetheless, from a legal perspective, these companies face the risks of facing lawsuits from the general public and also other organizations because they rarely address the prospective longstanding effects that consuming their products may have (Richards and Smith, 2016). Moreover, in accordance to Cohen (2015), energy drink companies face the legal risk… Continue Reading...

Carnival Cruise Customer Relationship Management

pictures of spas on the cruise and a relaxing massage that might be appealing, and in the same advertisement there could be something that shows the Dad entertaining the kids at a ball pit or at a fun park on the ship, at an in-door pool or at a show that the kids would enjoy. Then it could show a picture of Dad getting some “me time” at the bar or watching a sports game with other males. This type of marketing is targeted to appeal to everyone in the family and show that there is something fun for… Continue Reading...

Lillian Hellman Biography by Kessler Harris

introduction outlines Kessler-Harris’s methodology and approach to the biography. Opening with a bold illustration of Hellman posing for an advertisement at age 71, cigarette dangling from her confident, defiant hand. The photograph does encapsulate the life—and indeed the times—of Lillian Hellman, and provides a solid introduction to the tone and purpose of Kessler-Harris’s (2013) biography. As a historian, Kessler-Harris is most interested in the context of Hellman’s career and her popularity, both as context shaped Hellman’s own writing, and also how her audiences and critics received and reacted to Hellman. Also in the introduction, Kessler-Harris discusses her reasoning for… Continue Reading...

Honey Maid’s “this Is Wholesome” Campaign

or relatives) or as strong supporters of expanding the definition of family. The advertisement’s images, however, other than the fact that nontraditional families are used, are fairly heartwarming and gentle. They include children playing drums with their parents and a baby sucking on a bottle as well as the children making food with their parents. This serves to reinforce the normalcy of these family units. The social groups represented in the advertisement appear to be largely from an upper-middle-class income bracket, based upon the nice, attractively-furnished homes in which they reside (even the punk family with the tattooed father has… Continue Reading...

Race and Gender Representation in Advertisements

and analyses the representation of race and gender in a selected advertisement. More specifically, the paper pays attention to the social groups targeted by the ad, how the ad violates or reinforces cultural norms, and the broader message conveyed by the ad. The selected ad is a Facebook ad released by Dove, a Unilever-owned personal care brand. Dove released the ad in early October, 2017 in an effort to promote its body lotion. In general, Dove targeted female consumers of body lotions. More specifically, three social groups are represented in the ad: women in general, women of color, and… Continue Reading...

Understanding Nike’s Marketing Channels

such as power and conflict in the channeling procedures. As a marketing channel, display advertisement improves graphical advertisement by attracting more people to buy a company’s product. Display advertisement will help Nike to advertise their products in any social media outlet by placing them in e-mails and other digital formats. The advertisement can be displayed in the form of images, audio and animation clips that can attract more buyers of the products. The organization can ensure that people get the display advertisement when surfing and using the internet to go through their emails. Nike should consider few factors that… Continue Reading...

Mainstream Media and Science

1. When you hear the word “scientist” what do you envision? When I hear the word “scientist”, what I picture is an individual conducting practical experiments and also proving theories with the endeavor of advancing the field of science and the world at large. However, I also picture both aspects of science encompassing the scientists that wish to make the world a better place, for instance, preserving the earth and also advancing scientific theories as well as the scientists that use knowledge for negative purposes such as creating bombs and viruses. 2. Discuss at least three characteristics of your vision… Continue Reading...

Selection System for Spy Recruitment

World War II Spy Assessment for the Office of Strategic Services As a Selection Specialist to the Office of Strategic Services, my responsibility is to work with a team of three or four other individuals to create a selection system that will be utilized in identifying operatives to conduct a hazardous intelligence-gathering mission. The mission will be carried out behind enemy lines in order to ensure the safety of the operatives. The main goal of this task is to develop a selection system for spies who will work in various countries i.e. Italy, Japan or Germany. This paper examines the… Continue Reading...

Vice Principals on Hbo Advertisement Analysis

Race, Gender and Class as Sources of Comedic Tension in HBO’s advertisement for Season One of “Vice Principals” An online ad for Season One of HBO’s show “Vice Principals,” starring Danny McBride, Walton Goggins and Kimberly Gregory, consists of a two-minute trailer that showcases the main “selling” points of the comedy series—conflict, romance, “bromance,” action, and racial tension. The two main sources of conflict in the series, as represented in the ad, are between the two rivaling vice principals played by McBride and Goggins, both of whom vie for the Principal’s job, and between the two of… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

its marketing campaigns to stave off competition that was growing. The advertisement budget by Pepsi increased to $40 million in 2002. Unlike the Coca Cola Company, the cola promoting company with Britney Spears is of the view that advertising soft drinks should be done by soft drink companies. They say that since water is not carbonated, it is so pure that they have no promise to make (McKay, 2002). Cultural Intelligence: Managing issues to do with culture and associated with organizational change CQ, cultural intelligence, cultural quotient is a common term used in academic and government circles can be… Continue Reading...

Advertising Campaign Overview Of Dyson Products

brand image continued to improve in countries worldwide, serving as a brand advertisement instrument. At present, the company continues to run strong with over twenty years of history to support it. Still, the company may be considered fairly new considering its rivals have operated for no less than a hundred years, though they continue to encounter issues with their offering. The Dyson brand’s achievement has gone down in brand marketing history, as well as British history. Its brand image functions as an indication of upmarket living, on account of its offering’s price point (Parente & Strausbaugh-Hutchinson, 2014). According to… Continue Reading...

Consumer Behavior and Puffed Rice

item’s color will drive buyer purchase decision. Moreover, people depict greater likelihood to remember the colored part of an advertisement as compared to non- colored parts. The normative color element deals with buyers’ seeking influence from extrinsic factors. Buyers may favor particular colors over other colors for diverse products. For instance, a color favored for one’s car will not be favored for furniture. Preferences in color predict store buyer preferences. References Javed, S. A., & Javed, S. (2015). The impact of product's packaging color on customers' buying preferences under time pressure. Marketing and Branding Research, 2(1), 4. Lai, A. W. (1995).… Continue Reading...

Coca Cola Company Case Study

Executive Summary In this paper, Coca-Cola Company which is the biggest beverage company in the world has been analysed. A comprehensive strategic analysis to ascertain its competitive advantage has been conducted using the following analytical tools: SWOT analysis and Porter’s generic strategies. Out of the four generic strategies, it has been revealed that Coca-Cola Company follows the differentiation strategy. By integrating the differentiation strategy with the strengths, weaknesses, opportunities, and threats of the organization key insights were noted. The strengths pinpointed and selected in the SWOT analysis comprise of distribution system, company valuation, and brand equity. Coca-Cola Company’s system of… Continue Reading...

Analysis Of Strategy Implementation at the Coca-cola Corporation

Executive summary This research paper examines the organizational design of the Coca Cola Company and describes its structure of organization. The organizational structure of the Coca Cola Company is clearly unique. Regional managers employed by the company are given powers to make decisions. The company has ensured that it responds quickly to the changes in market demands by allowing localized decision making. The management at higher level is, consequently, given the time they need to think through long term strategies and plans. Although Coca Cola has made significant efforts to reinvent its brand and products on the market, its growth… Continue Reading...

Warehouse Management Information Systems and Technology

1. Privacy laws are continually in flux. The most recent blow to consumer privacy was the 2017 Congressional overturning of Internet privacy protections. According to the ACLU, those pro-privacy laws “would have prevented ISPs from sharing our browsing history with advertisers, forced ISPs to be clear about what information they’re collecting, and required ISPs to take reasonable steps to protect our data from hackers,” (ACLU, 2018). Several states, including Alaska, Washington, Oregon, Hawaii, and most of the Northeast have since begun the difficult process of working to reinstate Internet privacy laws (ACLU, 2018). The decision made in Washington, supported by… Continue Reading...

Social Media Essay

Social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles Social Media: Then and Now Social Media and it’s Impact on Business Social Media as a Social Movement Social Media and it’s influence on our Lives Social Media: Changing… Continue Reading...

Facebook Data Breach Essay

self-implement them.  In addition, Facebook is discussing increasing transparency in political advertisement.  Perhaps most importantly, Facebook is researching how it has influenced elections; some of the failure to better regulate how is user data was used to influence elections may have been the result of failing to understand just how effective a relatively small amount of data could be in personality profiling. Conclusion By getting access to a huge number of Facebook profiles through Facebook friends providing access to their friends’ information, a researcher was able to collect information on over 50 million Facebook users.  In fact, as of… Continue Reading...

Bartleby the Scrivener Analysis Essay

and his personality and demeanor are well described: “In answer to my advertisement, a motionless young man one morning, stood upon my office threshold, the door being open, for it was summer. I can see that figure now— pallidly neat, pitiably respectable, incurably forlorn! It was Bartleby” (Melville, 6). With this description there’s a strong sense that Bartleby is small in size and withdrawn, introverted. Initially, Bartleby demonstrates his intense productivity as a copyist, as he is able to complete “an extraordinary quantity of writing.” However, even in this initial stage of extreme productivity, there appears to be a… Continue Reading...

Sexism in Advertising Media

Sexism and the Media There are numerous examples of sexism in advertising: from Britney Spears’ advertisements for her perfume Curious, in which she strips down to her underwear for the camera, to Victoria’s Secret’s models like Chrissy Teigen undergoing both plastic surgery and photoshopping (because stripping down to her underwear doesn’t do enough to convey the right body image) for the company’s lingerie ads, women are routinely objectified for the “male gaze,” as Laura Mulvey put it (Turow, 2009, p. 195). While sexism can take many forms—such as the stereotype of women as homemakers ever ready to please their husbands… Continue Reading...

Guide to Writing in Third Person (2018 Edition)

The coffee was bitter. Nick laughed. It made a good ending to the story. His mind was starting to work. He knew he could choke it because he was tired enough. He spilled the coffee out of the pot and shook the grounds loose into the fire. (Hemingway, Nick Adams Stories, 2009). Writing in third person can be found throughout the classics of English and American literature. Above is an excerpt written in the third person by the author who is perhaps a master at writing in the third person—Ernest Hemingway. Known for his simple, declarative sentences, Hemingway made an… Continue Reading...

Abortion Essay

Potential Topics: The Impact of the Pro-Life Movement on Abortion Rates The Impact of the Pro-Choice Movement on Abortion Rates The Future of Roe v. Wade When Does Life Begin? Titles: [1] A Comparison of Abortion Practices in Different Countries and the United States The Current Status of the Abortion Debate in the United States How Will the Trump Administration’s Stance on Planned Parenthood Affect Abortion Rates in the U.S.? How the Pro-Life and Pro-Choice Movements have Affected Americans Public Opinion about Abortion [2] Outline: I.  Introduction II.  The Pro-Life Movement III.  The Pro-Choice Movement IV.  Conclusion Abstract: Despite becoming… Continue Reading...

Sexism and the Media

Edward Bernays is widely considered the father of advertising. As the nephew of Sigmund Freud, Bernays understood the power of sex on human psychology, and he incorporated sex into advertising in subtle ways to help make marketing more impactful and influential on consumers. Thus, from the beginning, sex was a mainstay of modern advertising and the more effective it was understood to be (“sex sells” was the maxim), the more advertisers sought to leverage it. Women were objectified in order to satisfy the “male gaze” as Laura Mulvey put it (Turow, 2009, p. 195). Feminism challenged the notion of the… Continue Reading...

The Portrayal Of Asian American Women

imagery remains. This imagery translates not just into media and entertainment, but beauty and advertisement. Asian American women have had to contend with Western beauty standards that alienate them from their own beauty and creates further separation as they try to assimilate the information from these images. “Study findings revealed cultural significance of model minority stereotype in influencing Asian American women's relationships with fashion media. Additionally, participants' narratives on Asian American women's beauty ideals reflected their identity construction process of achieving social assimilation and negotiating ethnic distinctiveness” (Snell & Tsai, 2017, p. 1). Social assimilation and realization of ethnic distinctiveness… Continue Reading...

Graphic Design Historical Compare and Contrast

Graphic Design Comparison Graphic design has the power to shape our world and reflect our history. This is abundantly clear when examining two works of graphic design over a century apart. This paper will examine the similarities and difference between the handbill for the excursion tickets to Baltimore of 1876 and Paula Scher’s poster for the Public Theatre. One major similarity between these two posters that have over 100 years of difference between them is that they both employ a visually arresting typography. Both posters use a font that is recognizable but hard to identify and depend on the use… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

Routledge. Giomi, E., Sansonetti, S., & Tota, A. L. (2015). Women and Girls as Subjects of Media’s Attention and advertisement Campaigns: The Situation in Europe, Best Practices and Legislations. McQuail, D. (2010): Mass Communication Theory-6th Edition. London: Sage. Šramová, B. (2014). Aggressive Marketing, Consumer Kids and Stereotyping of Media Contents. Procedia-Social and Behavioral Sciences, 140, 255-259. Gerino, E., Marino, E., Brustia, P., & ROLLÈ, L. (2014). Gender and media representation. Romanian Journal of Experimental Applied Psychology, 5(4). Rolando, S., Taddeo, G., & Beccaria, F. (2016). New media and old stereotypes. Images and discourses about drunk women and men on YouTube. Journal of Gender Studies, 25(5), 492.… Continue Reading...

Apple

Summary Ideas are part of the grand process of business. Businesses create unique products and services that are then marketed to a customer base. This involves the use of innovation, commercialization and intellectual property rights to both create something unique, have the ability to market, and have the rights to protect it. Without either of these aspects, it can be difficult for a business to generate something worthwhile. The case study of Apple Inc., and the iPhone is one that provides the tell-tale sign of innovation. People like Steve Jobs work hard to contribute something to their respective industries that… Continue Reading...

Haiti Health Marketing Plan

I. Executive summary Santé Nou—is a Travel Care Voucher and affordable healthcare plan that offers family members in Haiti access to primary health care. This comprehensive marketing strategic plan should provide a roadmap for the pre-pilot phase with its customer-focused objectives. While many organizations have difficulty communicating and connecting with Haitian consumers both in Haiti and in the United States with Haitian Americans, experience and understanding for this specific target population allows for a thorough representation of what can be done to not only reach this target demographic, but also achieve specific goals. Those specific goals involve regular primary care… Continue Reading...

False Advertising

Some misleading advertisements I’ve received in the mail have been offers to have met debt consolidated, with letters saying I am pre-approved for a large personal loan at a very low interest rate. It always looks too good to be true and after a quick inspection online, I find that others have received the same junk mail and down at the very bottom on the letter in fine print are words telling you that you are not really pre-approved and that the letter is just an offer from a third-party business that will shop your debt around to actual lenders… Continue Reading...

Ethics and the Marketing Environment

a subliminal effect upon a viewer. Furthermore, in today’s age of Internet marketing, quite often an advertisement will appear to be a piece of objective or informative content, such as a review by a blogger of a product she seems to like, even though the blogger is being sponsored by the maker of the item. Unlike a traditional advertisement, this approach, and other guerrilla social media use of marketing, gives the appearance of not being marketing at all but spontaneous content generated by a user. Online, it can be very difficult to know if reviewers are honest and while people… Continue Reading...

Database Professionals Employment Trends in Us and Monaco

and Skills Are Important for Digital Librarian Positions in Academic Libraries? A Job advertisement Analysis." The journal of academic librarianship 35.5 (2009): 457-67. Print. Galup, Stuart D, Gary Klein, and James J Jiang. "The Impacts of Job Characteristics on Is Employee Satisfaction: A Comparison between Permanent and Temporary Employees." Journal of Computer Information Systems 48.4 (2008): 58-68. Print. Kline, Kevin. "Does the Looming Shortage in Dbas Spell Opportunity?" Database Trends and Applications Feb 11, 2015 Web. McKendrick, Joe. "Database Skills More Important Than Ever in Emerging Digital Enterprises." Database Trends and Applications Aug 19, 2015 Web. Monaco Statistics. "Employment… Continue Reading...

Alternative Sexuality in Mainstream Media

do not affirm traditional gender norms. Although there have been much-publicized incidents, such as a J. Crew advertisement showing a boy’s nails being painted pink, a mother blogging about her gender-nonconforming son, and even a sister who simply had a brother who liked to use her Easy Bake Oven, quite often these cases still affirm gender norms in the manner in which they are presented. Even people who claim to wish to allow children to be themselves are shown as engaging in reluctant resignation or using the child’s actions as affirming their liberal values in a self-congratulatory manner. Actions… Continue Reading...

Discussion Of Different Logical Fallacies

Assignment 1 Logical fallacies are everywhere, and can be surprisingly persuasive to those who are unaware of their existence. One logical fallacy is red herring, which throws in a random, unrelated idea to throw off the audience. For example, a recent article criticized the anti-gun protesters not because they were violent but because they were “rude to adults.” A more effective means of engaging the protesters would have been to have a reasoned argument based on their actual political points of view. Saying they were “rude” has nothing to do with the central argument, which is related to gun control.… Continue Reading...

Sexuality Feminism and Advertising

be. Schlitz: “Don’t Worry Darling, You Didn’t Burn the Beer!” vs. Budweiser Sexy The first advertisement to look at is this ad from beer maker Schlitz. It was produced in 1952 and features a woman in a blouse and skirt weeping at the stove where she has obviously just burned dinner. Her husband dressed in a dark suit is happily consoling her with a hug while pointing out the plus side—his beer on the table—as he says, “Don’t worry darling, you didn’t burn the beer!” She looks up at him with gratitude as though she were thinking what did I do… Continue Reading...

Logical Fallacies and False Appeals in the Media

Appeal to Authority In one advertisement for a skincare product, the company claimed “most dermatologists recommend...” the product. This is an appeal to authority: a classic logical fallacy. With an appeal to authority like this one, the speaker bases its claim solely on the authority of an individual or institution. In this case, the company uses dermatologists as their symbol of authority on skincare. While dermatologists are experts in the medical treatment of skin, a product still needs to be tested empirically. Appeal to Pity This false appeal is also used… Continue Reading...

Corporate Greed Firms Secretly Collecting and Selling Information About Your Online Behavior

Companies secretly collecting and selling information about your online behavior The large-scale information collection, information sale, and free access to sensitive, private information, accompanied by inadequate regulatory controls, leaves much room for misuse. Those who desire to limit access to their personal details find themselves with scant options as, in a majority of instances, parties that collect data are able to categorize, store, and sell free or captured information without the consent of the concerned individual. Even in instances where information is voluntarily given to social networking or e-shopping websites, web users cannot control who the information will be sold… Continue Reading...

Mayo Clinic Website Evaluation

Website Evaluation: Mayo Clinic With the preponderance of misleading healthcare information on the Internet, it is important to become a discerning reader with strong science media literacy skills. The Mayo Clinic website has strong search engine optimization and arrives at or close to the top of Google searches for any health-related topic. Therefore, it is important to vet the Mayo Clinic website for strengths, weaknesses, and overall credibility. The Mayo Clinic is an actual medical group, with clinics, hospitals, and research centers located throughout the United States. It is a credible source, and therefore an authoritative site in general. In… Continue Reading...

Credibility and Authority Of the Nolo Website

Website Evaluation: Nolo.com One of the biggest legal information clearinghouses online is the website Nolo.com. Based in the United States, and therefore mainly only applicable to that country, Nolo.com offers a wide range of informational articles and also links to law blogs. Additionally, Nolo.com promotes legal services with the ability for visitors to find a lawyer in their area. Nolo.com therefore combines educational, informational, and commercial services under one rubric. The confluence of information and commercial goals can be problematic, which is why it is important to thoroughly assess the credibility of this website. The authority of the website can… Continue Reading...

Intervening to Prevent Diabetes

Introduction Following a review of the health of Riverside County, it was found that the mainly African American population was suffering from high rates of diabetes. The Community Action Partnerships for Health Organization (CAPHO) was contacted to see if it would be will to work with the heath care community to address the problem of diabetes in the county. CAPHO agreed and set about developing a plan with objectives, sub-objectives and action items. The goal was to reduce the rate of diabetes among the population through prevention. Background of the Organization CAPHO “had been providing services to low-income African American… Continue Reading...

Communications and Integrated Marketing

its website and on computer-related magazines, including their own Apple Magazine. They used the AIDA strategy of advertisement, which stands for attention, interest, desire, attention. It’s good to note that many people initially related Apple to computers and tablets. Thus when they expanded into the phone market, they had to advertise in such a manner that would raise consumer interest in the new product. The product was also scarce during the initial roll out stages, and this sparked a great desire among the potential customers, who then made orders for the product. It was such a great excitement among… Continue Reading...

Nike and Social Justice

get behind him rather than forget that he ever existed. Thus, I believe the advertisement is effective in giving hope to the overall culture of America, even if it creates some initial division. There will be those who turn against Nike because they feel the company is supporting someone who does not show respect to the national anthem. However, Kaepernick was never out to disrespect America or the anthem. He knelt because he wanted to respect both—he also wanted to draw attention to the fact that America has lost its way. Standing out by kneeling down, Kaepernick has helped to… Continue Reading...

Commercials and the Media

Selling (to) Kids: Advertising, Children, Youth and Commercial Culture Advertising for children and youth has always had a special appeal. Gen X’ers remember the Toys ‘R’ Us song, “I don’t want to grow up, I’m a Toys ‘R’ Us kid,” and link it to their childhood—even if they never went to a single Toys ‘R’ Us store. They invariably saw the commercials multiple times if they had a TV in their home. The commercials showed children blissfully happy because they had toys galore—and the aim of the ad campaign was to get kids interested in consumerism. On the surface, it… Continue Reading...

Media Depictions Of Gender Role Stereotypes

Gender stereotyping is a pernicious and pervasive practice. The media reinforces already existing gender norms, thereby perpetuating structural inequalities and gender inequity. However, the media can also be instrumental in transforming gender norms by combatting stereotypes and depicting gender in unconventional ways. Gender stereotypes can confirm unconscious biases and beliefs about the role and status of men and women. Likewise, the portrayals of gender in the media reinforce behavioral norms. Research shows that “constant exposure to the same dated concepts in the media” can lead to adverse effects that can “last a lifetime,” (Knorr, 2017, p. 1). Therefore, it is… Continue Reading...

Young Children Impact Of Television Watching

The Effects of Watching Television in Young Children The current technological era has ensnared the young generation into a web of virtual reliance, making them dependent on various types of media outlets. The user – friendly components of media outlets have equipped the youngsters with the ability to customize any content into their own individual preferences. Young people are not limited to feeding but also they are able to design media materials which suit them. This situation is a far cry from what the older generation was inclined to while growing up, hence in most cases, this creates a generational… Continue Reading...

Israel S Human Rights Violations

Racism in Israel: Israeli Jews to Ethiopian Jews What is considered to be the main cause of the selected political issue (i.e., history, culture, etc.)? With the high rise of racism throughout the world, Israel has contributed to the racism towards the influx of Ethiopian Jews migrating to their alleged homeland. Ethiopians had little to no exposure to Jews outside of Ethiopia; hence, were not educated of the other Jews in the world. This caused differences with the basic practices of both Israeli and Ethiopian Judaism. During the immigration period, the Ethiopians were named ‘Beta-Israel’ and were considered outsiders for… Continue Reading...

Nerdwallet's Marketing Analysis and Strategy

Competition Marketing strategies are longstanding, progressive-leaning approaches to planning with the key objective of attaining a sustainable competitive advantage. They are approaches that are employed laying emphasis on the business and marketing efforts. Our company faces direct and intense competition from Colloquy.com, Points.com, and Nerdwallet.com. The key marketing strategy employed by Points.com is points exchange through its website and company blog. Consumers take part in several loyalty programs but the actuality is that the miles as well as points in all of these various programs never amass to amounts that in fact result to awards. In this regard, Points.com permits… Continue Reading...

Mobile Devices Networking Performance and Security Related Issues

Abstract - With regard to security, the major issue is that most mobile devices are targets that are in line to face attacks. Mobile devices face a range of threats that capitalize on several susceptibilities usually obtained in such devices. Lack of encryptions is a major threat to security of mobile device networks. Information such as text messages and electronic messages that are sent using a mobile device are more often than not unencrypted. Furthermore, numerous mobile device applications lack such encryptions over the networks for transmission and reception and therefore simplify the process of data interception. Malware is an… Continue Reading...

Merger Of Nike and Converse in 2003

drive, and inspire. In one of its recent job advertisement for the post of Supply Chain Experts, the company demonstrated the manager manifesto further to clarified the roles expected from his intending managers, stating the company’s ideal manager is expected to possess strong leadership, have a strong mindset, look to end-to-end across the value chain and think from the consumer. (“Supply Chain”) Absolutely, Nike’s mission that is highly disposed to advancing the cause of humanity has been very impactful on the company’s profitability and respect all over the world. To emphasize its commitment to making the world a better… Continue Reading...