Advertising Essays


Facebook Data Breach Essay

In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data.  The essay will explain what data was breached, how it was breached, and how that data was used.  Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches. In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

search engines, buying ad space on Google, and doing traditional advertising on webpages where the demographics indicate that users are likely to be interested in vaping -- based of course on search history, cookies, web browsing activity, etc. This is the part of big data that the company is using in order to secure consumers through marketing. I asked him to explain big data and he said it was very simple: big data is what happens when all the information that is available about a user of the Internet is collected and stored on the company's database. Trends are… Continue Reading...

I Want a Wife by Judy Brady Journal

Under the Chief Doublespeak Officer," William Lutz discusses the pervasive issue of misleading lingo used in advertising, media, and other public messages. Doublespeak is "language that only pretends to say something," according to the author. The descriptive writing pattern Lutz uses is direct and formal, a traditional argumentative essay format in third person. As such, the author relies on detailed examples that back up the central claim that doublespeak is commonplace. Lutz also implies that doublespeak's ubiquitous nature has a negative impact on media literacy and society. Without coming right out and saying that doublespeak is wrong or immoral,… Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

computer hardware and consumer electronic goods. Further, the company utilizes a number of channels for advertising its IT solutions (services and products), including its website where visitors can view videos and navigate based on the business application needs they wish to satisfy. Important HP members host blogs that cover subjects like networking, business software, storage, and servers. A "Trade-in" plan has been implemented, in which customers are able to get free quotes on used products, trading-in on suitable products. On the ISS Proliant AMD Servers, the company is advertising a three-hundred-dollar instant savings (Tandon et al., 2013). Lastly, HP… Continue Reading...

Swot Analysis for Nba D-league

technology threatening your position? Changing technology is not a threat but rather a boon -- better communications and advertising can help support the league and draw fans, crowds, public support and players. Do you have bad debt or cash-flow problems? The league's cash-flow is not an issue as it acts as a farm system and investment for NBA franchises. Could any of your weaknesses seriously threaten your business? The weaknesses are not serious enough so as to threaten the existence of the league; its purpose has so far proven to be successful. References Chazin, S. (2014). Connecting basketball fans… Continue Reading...

Strategic Policy and Planning at Dell Computers

terms of procurement, manufacturing, and distribution. The company's competitive advantage further stems from its strong brand presence worldwide, creative advertising, unparalleled e-commerce capabilities, an increasingly diversified product portfolio, and excellent customer-service. Other strengths include quality- and cost-driven partnerships with suppliers, strong financial performance, localized manufacturing, rigorous quality control systems, as well as visionary leadership under its founder Michael Dell. Despite these strengths, a number of weaknesses cannot be ignored. For instance, the company has historically paid little attention to the consumer market -- its sales are largely driven by business and institutional clients. This is unlike most of its… Continue Reading...

Apple Investment and Financial Analysis

of 2015 fiscal year. Moreover, Apple believes in using the marketing and advertising tools to promote their product and services. Although Apple has not practiced the merger and acquisition strategy in the last 5 years, however, the company targets educational institutions, government agencies, individuals' enterprises and businesses in the United States and outside the United States as the potential markets. Apple marketing strategy is unique in the industry because the company uses the modern technology to design its product to meet the taste of the consumer. The company also uses consumer loyalty, product innovation, and brand awareness to maintain… Continue Reading...

Diversity As a Reflection Of Your Identity

clients are men, that sort of attention can prove beneficial in terms of marketing and advertising purposes. Actually, I have been in situations in which the fact that men have viewed me as attractive have helped me to learn a lot about different fields of interest, which is invaluable to anyone's career path. The final dimension of diversity that plays a fairly significant part of my life is actually one of the secondary dimensions. The secondary dimensions are less palpable than some of the primary dimensions. However, there is a certain degree of salience that these dimensions can produce… Continue Reading...

Obesity and Fatness in America Body Image

create an illusion of perfection that was then exploited by the advertising agencies in the West.[footnoteRef:15] [15: John Kasson, Houdini, Tarzan and the Perfect Man (NY: Hill and Wang, 2001), 10.] This exploitation served the fitness culture well, as shown by Shelly Mckenzie in her book Getting Physical. That work examines the rise of the fitness culture in America and the role that celebrity endorsements and advertising played in the acceptance of this culture: essentially, attractive stars and starlets like Jane Fonda promoted a lifestyle culture of being "fit" and physical, which gave millions of Americans a reason to… Continue Reading...

Activity Based Costing at Amazon

customers, providing a broad variety of online services, including an internet marketplace, advertising, audio entertainment, educational programming, social cataloguing, as well as cloud computing. The online marketplace is the organization's major revenue earner. The website provides an e-platform for buyers and sellers to meet. Amazon offers thousands of products that can be purchased from the website, ranging from books and audio content to consumer electronics, clothing, fashion accessories, furniture, toys, video games, and household items. Founded in 1994 as an online bookstore, Amazon has become the world's largest player in the online retailing space. The company has extensively revolutionized… Continue Reading...

Rebranding at Reebok

competitive environment cannot be overemphasized. Organizations often undergo a change in logo, product line, packaging, advertising and other aspects of marketing with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous image as a brand,… Continue Reading...

Zappos.com Assessment & Analysis

Organizational Excellence 29.5 (2010): 17-30. Business Source Premier. Web. 17 Oct. 2016. Rayport, Jeffrey F. " advertising's New Medium: Human Experience." Harvard Business Review 91.3 (2013): 76. MEDLINE. Web. 17 Oct. 2016. Reingold, Jennifer. "Another Zappos Leader Departs." Fortune.Com (2016): 701. Business Source Premier. Web. 17 Oct. 2016. Reingold, Jennifer. "The Zappos Experiment." Fortune 173.4 (2016): 206-214. Business Source Premier. Web. 17 Oct. 2016. Vazquez Sampere, Juan Pablo. "Zappos And The Connection Between Structure And Strategy." Harvard Business Review Digital Articles (2015): 2-4. Business Source Premier. Web. 17 Oct. 2016. Continue Reading...

Social Responsibility and Ethics in Corporations

author offers some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing items known to cause obesity or other diseases. The tremendous strengths of the Marinova (2013) article are only partially offset by methodological constraints, the lack of experimental design, and a paucity of external, secondary, or primary source references. However, the article provides a roadmap for future research and pragmatic application on the part of its audience corporations and their leaders. In an organization that manufactures and distributes food,… Continue Reading...

How to Judge a Business Idea

some national franchise that offer advantages such as training, advertising, and some administrative support services among others. However, there are still many people who wish that they could start a business because the simply love to cook and would like to make a career out of it. It is often the case that people like this underestimate the difficulty in starting their own business and the failure rate for small businesses remains extremely high because of such examples. This analysis will look at all the challenges that face a small local start-up and the reasons that so many fail.… Continue Reading...

Developing, Managing, and Operating a Retail Business

be important to consider resource constraints when making recruitment decisions (Mathur, 2010). Conventional techniques such as print advertising and recruitment may be quite out of reach for the business at the moment. Consideration will, therefore, be made to modern approaches such as social media and online recruiting. Social networks such as Facebook and Linkedin as well as online recruitment tools offer platforms through which small businesses can inexpensively meet their human resource needs. The store can also rely on the owner's own networks. Friends and acquaintances can often provide helpful referrals. On the whole, the recruitment initiative should be… Continue Reading...

Facebook Web Presence Analysis

uses the comprehensive marketing strategy such as personal selling, public relations, sales promotion, advertising and combine them together to maximize communication impact. The different between web presence and IMC is that the IMC combines both the web and non-web promotion strategies to promote businesses. However, promotion strategy using the only web does not involve using the traditional method of the advert. All the promotion is through online. The major common element between IMC and web presence is that both focuses on the promotion of the organization product and services. However, IMC covers a wider segment of the population than… Continue Reading...

Book Review Of Bethany Moreton’s “to Serve God and Walmart

challenges urban values present. For instance, the company signed its local workers for advertising activities. A more comprehensive examination of this point, as well as of the company's utilization of client demographic profiles and product categories is required. Further, just like fast-food giant, Mcdonalds, Walmart is usually embroiled in antagonistic or spiteful zoning debates, and how can one reconcile this with Christian principles? How is one supposed to justify the quandary of the closure of innumerable Christian bookstores, partly because of their inability to keep up with competition posed by Walmart? Moreton's work will undoubtedly open up avenues for… Continue Reading...

Leadership Styles in My Community

with their designated tasks, and information on how best to proceed. For instance, the person responsible for advertising the ravioli dinner was having trouble knowing how to promote the affair. I discussed the issue with her and we found that what she really needed was help passing out fliers and getting word out to the community. I told her that I was at her service and would assist her in passing out fliers on a designated day. In this manner, we were able to canvass many neighborhoods. As Northouse (2016) points out, the ability to provide emotional healing and… Continue Reading...

Sports Marketing Plan

a great deal of resources on television, print, and radio advertising, with sports comprising a substantial portion of ad spending for television and radio channels. A significant percentage of sports fans actually watch sports events for the commercials. They tend to enjoy the commercials more than the game itself. Traditional media enables sports marketers to reach geographically dispersed consumers at a fairly low cost per exposure (Swayne, 2011). Take an event like the FIFA World Cup, for instance. The event has following from virtually every corner of the world. Without television, radio, and the print media, it may be… Continue Reading...

How Hong Kong Responds to Fitness Clubs

the role quality service in Hong Kong, the role of advertising (projection of a "fit" lifestyle and look) in promoting the fitness culture, and the way that business uses this culture variable as a foundation for developing a consumer base. This will enable the paper to form a framework by which the state of the fitness industry in Hong Kong can more effectively be assessed. 2.2 Topic One: Body Image The first keyword phrase used to explore the issue of fitness and culture that I used was "body image." This keyword produced a number of sources that examined the… Continue Reading...

Types Of Information Systems for Startup Business

company's services/products, ascertaining their demands and requirements, planning and creating services and products for satisfying their demands, and conducting advertising and promotion activities for these services and products. The sales function deals chiefly with getting in touch with buyers, selling the company's services and products, order-taking, and follow-up sales. The aforementioned functions are supported by marketing and sales information systems. Shim (2000) claims that marketing information systems backs management in the domains of service/product development, pricing, marketing mix, successful promotion, sales forecasts, and distribution. Finance and Accounting Information Systems The financial function deals largely with handling corporate financial assets… Continue Reading...

Visual Analysis

Helmers, M. (Eds.). (2012). Defining visual rhetorics. Routledge. Jeong, S. H. (2008). Visual metaphor in advertising: Is the persuasive effect attributable to visual argumentation or metaphorical rhetoric? Journal of Marketing Communications, 14(1), 59-73. Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of consumer research, 21(2), 252-273. Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

changing the way that products transmit communications, obliging businesses to modify or suffer the penalties. Millennials advertising and a comprehending of how to grasp the millennial generation is dangerous and will increase your establishment's product, and joint marketing communications approach. Applying these millennial components will help Kraft reach its business and marketing aims. It is no surprise that millennials personalize every part of their life. From Twitter to YouTube, they are everywhere. These social media outlets are what embrace their individuality. To market successfully, Kraft will need to optimize many aspects of the brand offering, such as packaging, pricing,… Continue Reading...

Communicating Qualitative Research Analysis

Cohen, J.W. & Champion, D.R. (2013, January). Conceptualization, Operationalization, Construct Validity, and Truth in advertising in Criminological Research. Journal of Theoretical & Philosophical Criminology, 5(1), 1-38. Roller, M.R. & Lavrakas, P.J. (2013, July 31). 10 Distinctive Qualities of Qualitative Research. Retrieved February 22, 2017, from https://researchdesignreview.com/2013/07/31/10-distinctive-qualities-of-qualitative-research/ Continue Reading...

Mcdonald's

article moves from ritual, uniformity, and sacredness and transitions into McDonald's advertising. Although their main focus are children and 'happy meals', they also advertise to adults. McDonald's makes sure to advertise for children during children's cartoons and for adults during football games and in the evening. Recently, McDonald's has aimed their advertising towards a global strategy, repacking their packaging with bolder colors. "McDonald's is overhauling its bags and cups with bright lettering and an updated take on its iconic Golden Arches. It is the chain's first global packaging overhaul in three years" (Wohl, 2016). McDonald's desire to reinvent their… Continue Reading...

Gensin Case

in the international markets including the developing countries where intellectual property rights are weakly and forced Low Routine products -Marketing and advertising law -Employment law -Health and safety law Bottlenecks products -Patent searches Many of legal issues will vary depending upon the circumstances. However, the above matrix indicates the way in which different issues may be perceived within this matrix. Based on this assessment above, the strategic products should be high on the list for services acquisitions as these are important in terms of financial risk and supply risk. Routine products, including employment law health and safety or lock in advertising law… Continue Reading...

Introduction to Global Business

product can be conveyed to the consumers. This includes advertising media, magazines, sales promotions and publicity. The distribution mix encompasses the dissemination of the product through various channels to reach the end-consumer. This includes both direct and indirect strategies. Pricing is also pertinent to global marketing. Pricing objectives include performance, prevention, and maintenance objectives. In particular, all these objectives are geared towards the survival and sustainability of the firm. Chapter 13 Chapter thirteen discusses global operations and supply-chain management. Global operations management encompasses three different systems including the product system, manufacturing system and service system. Operations management is delineated… Continue Reading...

Non Credit Programs on Workforce Education

health education. A link to "Public Health Workforce Training and Continuing Education" on the DHER website for advertising learning opportunities to the regional community health staff should also be considered. Contact on a quarterly basis with all the Public Health Institutes in each state should be continued by DHER so as to keep abreast of trainings being offered and opportunities for funding applications to provide more independent regional trainings or be co-sponsors of a regional training. Efforts should also be made by DHER to take advantage of partnerships with important community organizations by consistently involving DHER faculty and students… Continue Reading...

Woodrings Floral Gardens

unconventional and modern techniques to promote its products. Common unconventional techniques the company utilizes include outdoor advertising (e.g. placement of ads at public parks, bus and train stations, billboards, shopping malls, and walkways) and viral marketing (encouraging customers to recommend the store to others). Woodrings also employ modern techniques such as internet marketing. More specifically, the stores promote its products through Facebook, Twitter, Instagram, YouTube, and blogs. Given that Woodrings is a small, family-owned business, using unconventional and modern communication techniques enables the business to minimize the cost associated with marketing. Conclusion Overall, Woodrings' retail strategy can be described… Continue Reading...

Digital Marketing Details and Plans

is not currently seen anywhere else. The other type of advertising and marketing that is both digital and indispensable is the aforementioned use of search engines. Something else that was spoken of before was that search engines must be in a way that is optimized, tailored and customized to what is being marketed, who is being marketed to and what the desired goals are of the marketing campaign. Obviously, sales of some sort are the goal but there are also other brand image and loyalty concerns that also has to be addressed. There are also other efforts that Namshi… Continue Reading...

The New Mobile Commerce Revolution

another. When it comes to a marketing mix for the paradigm in question, the advertising mix is going to mimic what is otherwise seen in the mobile revolution. A vast majority of the advertising and similar efforts will need to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers, magazines and the like are on their way out in many… Continue Reading...

Carrier Hvac

would allow Carrier to take it to Trane and others that rely on non-engineering concerns like suppliers, advertising and so forth. If indeed, Carrier is choosing to roll back or cancel SupplierLink as their own internal solution, they have to explore doing the universal platform because, as the case notes, the error-prone nature and so forth of the paper-based method is just not workable. The amount of time it takes to go through reports, the amount of paper that is used, the proneness to errors that is created and so forth is not acceptable. In a list of choices… Continue Reading...

Online Marketing and Success

use of direct marketing, sales promotion, public relations, personal selling, and advertising. Its use has helped organizations to succeed in their operations. It also enables the business to approach their target customers with the use of effective marketing strategies with diverse perspectives. The effectiveness of marketing communication mix has been experienced in various organizations (Yang, Kim, & Yoo, 2013). Due to the nature of the target market, geographical locations, and customer preferences, it is difficult for an organization to use one marketing strategy when communicating to the customers in the market. For example, some of the products and target… Continue Reading...

Audience Style Writing on Websites Webmd and Drugs.com

use the second person familiar when speaking to general audiences about diseases and drugs. Presence of advertising WebMD does have some advertisements in the form of links to external articles and websites. The Drugs.com website does not have as many sponsored articles but does offer printable coupons and discount cards for consumers. Use of Graphs and Figures The professional tab of each drug on Drugs.com does include charts and tables, but the general information section does not. WebMD avoids the use of complex information and stock photos tend to be the main graphic included on the website. References Drugs.com. Retrieved… Continue Reading...

Operational Marketing and Strategic Positioning

to successfully leverage its positioning via a cohesive operational marketing strategy that relied heavily on advertising (Ahmed, Kristal & Pagell, 2014, p. 4). Determining customers' preferred combination of determinant attributes, one of the steps in the positioning process as described in the text, requires a heavy investment of resources into operational marketing and only major firms are in the position of allocating such large amounts of funds into such activities. The need for resources is evident in specific case studies, such as when applying the domains to the Health through Walls organization marketing management plan ("Health Through Walls," 2014).… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

are able to have  “ huge amounts of data at their disposal to improve advertising outcomes, but who also seek to minimize the potential of consumer resistance.” (Tucker,  2014 p 1). The data collected from consumers will assist advertiser to design the online adverts more appealing. Despite the benefits that can be derived from online adverts, the advertisers still face the risks of intruding in the privacy of consumers. At presents, increasing number of sophisticated consumers are wary of submitting their private information on the internet. The author suggests that advertisers are required to make consumers understand that their… Continue Reading...

Management and Operation Consulting for Google

data and the fact that their platform enabled them to generate money through advertising. Currently, the services offered by Google include Gmail, Google Search, Google Docs, and even a dedicated spot that mainly focused on advertisement (Goldfarb, 2014). Such are the services that continue to propel Google in the advertising industry to remarkable heights. Many people consider advertising see advertising as Google's main business but this is not the case. The other differentiating factor for Google is that their advertisement platform had insights and analysis of the people's behavior who are Internet users. This contributed greatly to Google's value… Continue Reading...

Apple Market Share Increase for Ipad 4

venturing into the marketing strategy for its iPad 4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually. Though there are some competitors like Samsung who have larger budget allocations for the same, Apple uses its advertising allocation in a more efficient manner. The company is also seen to have more extensive distribution channels within the USA than the competition. Apple is known to have a total of 494 retail stores across the… Continue Reading...

Apple Increase in Market Share for Ipad 4

venturing into the marketing strategy for its iPad 4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually. Though there are some competitors like Samsung who have larger budget allocations for the same, Apple uses its advertising allocation in a more efficient manner. The company is also seen to have more extensive distribution channels within the USA than the competition. Apple is known to have a total of 494 retail stores across the… Continue Reading...

Commercialization Of Media Influences Political Discourse

to be covered by mass media houses. The first and most conspicuous one is the economics factor. advertising constitutes and important part of the programs offered by the mass media and will also play into the planning and timing of the content offered. Advertisements contribute towards the revenue raised by private media houses. They are also key components of the economic sustainability of internet services. It is the size of the audience and accompanying demographic factors that influence the pricing of the adverts churned out by the mass media (Fortunato). Paddy Scannel (2007) says in his highly-regarded book titled… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

promote organic foods and healthy lifestyles. The event shall benefit its customers, using various media platform and advertising agents to promote the healthy lifestyles, which go a long way in enabling people to develop healthy eating habits. Social media marketing will take center focus, to attract the techno-savvy generation increasingly depending on social media for information. Trade fairs and activities in the local communities shall be marketing avenues for the company to endear itself to the customers and the general society. Special interesting kids' activities with special discounts shall be offered, while the company looks to open health eating… Continue Reading...

Fit Tea and Advertising

they are first launching a brand-new product or service. For example, Apple increases its advertising when they first launch a new iPhone. The same can be said with companies like Amazon when they launch a new version of their kindle. The type of signals, advertisers make for their company are to create a connection with the consumer base. The customers need to feel a deeper connection to the product that will compel them to purchase and continue purchasing. Social media is being used to by companies now because social media savvy people already have that built-in connection their audience… Continue Reading...

Branding a Potrait Studio Online

on Instagram will not be costly, nor will word-of-mouth advertising. Keeping costs low is a bonus, given this will allow the company to focus more on the input costs of creating the actual portraits. References Brand equity. (2010). Net MBA. Retrieved from: http://www.netmba.com/marketing/brand/equity/ Different types of goods. (2016). Economics Help. Retrieved from: http://www.economicshelp.org/blog/790/economics/different-types-of-goods-inferior-normal-luxury/ Continue Reading...

Branding Strategy and Marketing Communication Plan

message across all communication channels. From television and print advertising to social media and public relations initiatives, all brand messages will emphasize why the products are better than others in the market and how they solve customers' needs. It is imperative to measure the extent to which brand building efforts are effective. This can be achieved by measuring customer loyalty and customer retention. The ultimate aim of creating a brand image is to develop positive perceptions about the brand or the product, which in turn lead to customer retention and customer loyalty. Increased customer retention and customer loyalty can… Continue Reading...

Why Music Matters and the History Of Slavery

author mentions some of the political roles of music, such as protest songs. Another function of music is in advertising. When commercial jingles play, it creates a catchy song that the consumer forever remembers and links to that product. Music is one of the most powerful tools in marketing because of the way it serves a symbolic function. As the author points out, music involves "semantic snowballing," in which signs and symbols lead to cognitive associations. When those cognitive associations lead to actual emotional expressions or behavioral changes, it proves the power of music to change people's lives. Slaves… Continue Reading...

Stuart Cellars Case and Marketing Mix

promoting Stuart Cellars wines effectively also depends on investing in strong graphic design for labels and advertising materials. References "The Marketing Mix in a Marketing Strategy," (2014). Retrieved online: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ "Stuart Cellars Video." Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QtwIIMTAC&url=https%3A%2F%2Fvimeo.com%2F75337099&usg=AFQjCNF7-rXrHbik8g0hEEjVAZJ5m9kuLg&sig2=nnnva8gdeCKuncKFdzHMbA "Video Case 12," (n.d.). Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QFgg1MAM&url=https%3A%2F%2Fcoloradomtn.instructure.com%2Fcourses%2F831208%2Ffiles%2F27429131%2Fdownload%3Fverifier%3D3Ya7Sm8K7hiaCvrlh6dZbNgaQgxmk6uZgfIY0ksb&usg=AFQjCNGid1Viyn2nRh3v9KP8vacn9thQhw&sig2=P3d8eaL4-qfBOSEFZioI2Q Continue Reading...

Law Enforcement and Corrections

approach encompasses branding of the police department and the profession in question. Imperatively, the advertising message of a police department within a community comprises its brand and identity for candidates. For instance, in this case, having an internet-based recruitment video sequence, an assortment of images purposed to present information to applicants comprising of a diverse workforce, will nurture a deep, emotive supplement to the department and its assumed values. Therefore, this will delineate diversity and prospects for advancement by minority applicants increasing the number of potential recruits (Wilson, 2014). References Brown, A., Lopez, M. (2013). IV. Ranking Latino Population's… Continue Reading...

Marketing Management with Millennials

prospects and dreams as well as future ones down the road. Just advertising a product, by itself, will become more and more insufficient as a means to sell a product. Of course, there will always be people that go after the latest fads and glom onto whatever celebrities like Kim Kardashian hock and sell via their shows and media appearances. However, corporate social responsibility is consuming more and more of the marketing paradigm and it would seem that this phenomenon is here to say. There are some challenges and pitfalls involved in all of this but they can be… Continue Reading...

Accounting Gaap and Ifrs

It is imperative to note that these assets encompass things such as research and development, goodwill, and costs of advertising (Bellandi, 2012). Another area of difference encompasses development costs. With respect to U.S. GAAP, development costs are expensed the way in which they incur with the exception of them being addressed by guiding principles in another ASC topic. On the other hand, with respect to IFRS, development costs are capitalized at the time when both economic and technical viability can be shown in line with specific criteria. A second area where the two accounting methods differ is with respect… Continue Reading...

First Amendment and Broadcasting Content

First Amendment rights are not absolute, particularly in regards to advertising. For example, there has been a great deal of pressure to regulate advertising directed at children that promotes unhealthy junk food. "There is a legal test for judging whether commercial speech qualifies for protection under the First Amendment. Called the Central Hudson test, it says that such speech must be truthful and not 'actually or inherently misleading'" and it has been argued that much of commercial advertising targeting children takes advantage of a credulous consumer's inability to tell the difference between truth and fiction (Bittman, 2012, par.11). In… Continue Reading...

Correlation Between Variables Understanding Business Forecasts

example of minimal correlation could be inferred between the dollar cost of advertising in a specific financial year and the profits realized in the said year. This is more so the case given that the impact of an advertising or marketing campaign largely depends on how efficiently the said campaign is executed and how well it clicks with the target audience; and not necessarily on how much a business spends on the same. References Golsbee, A.D. & Gurayan, J. (2005). The Impact of Internet Subsidies in Public Schools. Retrieved from http://faculty.chicagobooth.edu/austan.goolsbee/research/erate.pdf Sullivan, L.E. (Ed.). (2009). The SAGE Glossary of… Continue Reading...

Campaigns and Super Pacs

Presidential candidates, people in Congress, need money to advertise. (Cigler, et al.) advertising allows their reach to expand across the country. An expanded reach leads to more votes and a higher likelihood of gaining office. 4. We are going to put our campaign strategist hat on now. First, what is the electoral college? Do you think that if Bernie Sanders would have been the Democrat nominee, he would have beaten Trump in the general election (please include at least two states that Trump won which could have changed the outcome in your analysis)? The electoral college refers to a… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

above, identify three (3) legal issues and problems PharmaCARE has in relation to marketing and advertising, intellectual property, and regulation of product safety. Be sure to identify the law in these areas and the extent to which PharmaCARE violated the law. All business outfits need a strategy for marketing in order to succeed. Indeed, while some of the strategies used may be written, some businesses use unwritten strategic marketing plans. Embracing marketing ethics makes sure that all stakeholders remain in a balanced and sustainable association. When ethical standards are violated by a business, it hurts the relationship that exists… Continue Reading...

Holding Differing Opinions on Value

desks. The group grew and became very large that it started getting recognitions from major advertising companies (Miller & Fernandes, 2009). References Bengtsson, L., & Larsson, R. (2012). Researching Mergers & Acquisitions with the Case Study Method: Idiographic Understanding of Longitudinal Integration Processes. CSIR Electronic Working Paper Series. Deutsch, C., & West, A. (2010). A new generation of M&A. McKinsey. Miller, F., & Fernandes, E. (2009). Cultural issues in mergers and acquisitions. Deloitte Development LLC. Thuy Vu Nga, H., & Kamolrat, L. (2007). Critical Success Factors in Merger & Acquisition Projects. Question 2 - Key Elements of merger plan… Continue Reading...

Social, Legal, and Ethical Issues in Marketing

The manufacturing, advertising, and retailing of a product devoid of consideration for ethical, legal, and social aspects is harmful to the general success of any entity. The company in consideration is Jolly Company, which is presenting Bubbly Energy Drink. This is a start-up company that will have its base of operations in the State of Texas, in the United States. With the U.S. being the domestic market, the international market included in this discussion is Mexico. Energy drinks are amidst the most fast growing business segments… Continue Reading...

Vancouver Symphony Orchestra Essay

Skytrain doesn't help because it does not serve those areas. The demographic information provides some indication of where advertising dollars can be spent.  Clearly there is a preference for the Sun, which gives city-wide coverage, but the ads need to be placed in areas where females are targeted.  An alternate approach might actually seek to increase interest among men – people who are not presently making the purchase decisions for the VSO, or who at least are not filling out the questionnaire.  Changing perceptions – advertising in the business or sports sections – might actually work by drawing in more… Continue Reading...

Yonuts Product Description Essay

this seems reasonable, and of course we would be able to support this with advertising.  The following table highlights are targets, which are based on best case projections and a total market size of $6.5 billion for the packaged doughnut market.  We would still have a very small overall share by the end of the 5th year, but maintaining this growth would give us an important foothold in this competitive business.   Year Sales (million $) Growth (%) Share (%) 1 3 - 0.05% 2 9 200% 0.14% 3 22.5 150% 0.35% 4 45 100% 0.69% 5 90 100%… Continue Reading...

Human Trafficking Essay

with recruitment and transport being conducted in larger and more sophisticated trafficking networks. Sex industry advertising is accomplished over the internet, offering further opportunities to provide international sex business. The male demand for sex services is a hard market to saturate, suggesting that the way in which sex has been tolerated as a male right in a commodity culture is all part of this demand. The social structure in most of the world is built on women's inequality and economic dependence on fathers and husbands and male relatives. This inequality has allowed an almost endless supply of women who… Continue Reading...

Jeff Bezos Leadership Skills

returning customers, which helps in reducing the company’s expenses on advertising. For the productive delivery service, with its strategic collaborators and due to its fulfillment stations, the company has formed a severe and planned allocation network with a goal to make the goods accessible even at remote areas (Boss, 2017). It also has costless delivery charges in specific locations. The company’s significant weaknesses are tax avoidance challenge – Amazon has attracted unconstructive publicity on consideration of Tax Avoidance in nations such as the United Kingdom and the United States. Moreover, the company introduced the fire phone in the United… Continue Reading...

Channel Member Marketing Plan

the difference between the two is important. Indeed, a pull strategy relies more on advertising to get customers to buy a product. On the other hand, a push strategy relies more on sales and promotions at the point of sale. Given the manufacturer mentioned in this report is going to be using a channel design strategy, a push strategy would be much more appropriate. This can be done mostly by the channel members along with proper planning and management from the manufacturer. Examples of promotions and efforts would include free samples of the product, coupons and other such tools.… Continue Reading...

Super Size Me Documentary Review

with artists and child psychologists who complain about the amount of advertising literally dominating the modern landscape—from billboards to commercials on television—and how this can warp one’s brain and disconnect a person from nature. This disconnection is what psychologically drives one to embrace fast food: it is quick, cheap, easy, tasty and addictive (as Spurlock shows in his own experiment). Through these subsequent interviews, Spurlock brings the viewer back around to the more important issue of the film: the fact that while one man might be able to eat 2 Big Macs a day and be healthy, others are… Continue Reading...

Understanding Nike’s Marketing Channels

retail shop. New Technology that aids in Communication between the Marketing Channels Display advertising and E-mail marketing are examples of new technologies that can help aid communication in Nike Corporation. The new technologies can also help eliminate factors such as power and conflict in the channeling procedures. As a marketing channel, display advertisement improves graphical advertisement by attracting more people to buy a company’s product. Display advertisement will help Nike to advertise their products in any social media outlet by placing them in e-mails and other digital formats. The advertisement can be displayed in the form of images, audio and animation… Continue Reading...

Applying the Five Forces Of Competition

with Porter’s forces is diversification. Currently, my organization hosts a number of conferences each year which supplements the advertising revenue from our web site. However, we must continue to identify and leverage additional revenue streams. One of the most readily available is to sponsor virtual conferences in the form of webinars. The businesses to which we market—and many of which frequently patronize our conferences—would likely be willing to pay for the additional exposure of webinars regarding their products and services. Moreover, our core readership would appreciate the opportunity to learn about various facets of data management in the process… Continue Reading...

Trends in Healthcare Management Industry

areas. Furthermore, they have been funded through research funding, professional associations, as well as advertising revenues as seen from Sermo and Doximity, which are restricted to the physicians' network community. Moreover, the Medical Directors Forum allows medical directors to engage in a peer-to-peer interaction within a secure and verified environment. Undergraduate students and practicing physicians have interacted through sites such as the Student Doctor Network. Microblogs have emerged as dynamic approaches of information exchange whereby users post considerable amounts of brief messages over a short period. For example, Twitter has allowed students and instructors to share on different issues… Continue Reading...

Globalization Is Not Americanization

iconography, language, and semiotics have permeated global forms of advertising and communications. In one study of the framing of national identity in both “low” cultural forms like advertising as well as “high” or “official” culture in the Middle East, First & Avraham (2007) found “a new real estate discourse in which Americanicity is an integral part of the neo-liberal discourse,” (p. 223). In the same way that Californiazation has been accused of dominating American popular discourse, as well as global conceptualizations of popular culture, Americanization has been seen as shaping global arts and culture as through hip-hop and rock and roll.… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

Cola Company, the cola promoting company with Britney Spears is of the view that advertising soft drinks should be done by soft drink companies. They say that since water is not carbonated, it is so pure that they have no promise to make (McKay, 2002). Cultural Intelligence: Managing issues to do with culture and associated with organizational change CQ, cultural intelligence, cultural quotient is a common term used in academic and government circles can be viewed as the capability to work and relate effectively across diverse cultures. Van Dyne, Ang and Koh (2008) say that CQ is a complementary… Continue Reading...

Parallels Between Business and Biology

bricks-and-mortar record shop empire. There are costs like real estate, inventory, advertising and staff that are pretty common in that line of business. 2. There were a lot of competitors, ranging from independent record stores to other big chains like H&M, to big stores like Wal-Mart, and then eventually Amazon arrived, and if Tower had lasted longer downloading services. 3. Tower Records really did not adapt well to new competitors, and a change in the competitive landscape. Most bricks-and-mortar record stores struggled with Amazon, really, and downloading really killed the retail music business. Basically, Tower went under because it… Continue Reading...

Advertising Campaign Overview Of Dyson Products

on extending its floor care range. In the capacity of advertising and marketing advisor to the company, the most trying task will be making it concentrate on a given niche market (Dudovskiy, 2015). Marketing consultants who advise their client to commence with a tiny, specialized niche normally receive the reply that their offerings may be purchased by all and restriction of their market will result in them losing out on earnings. But, in the capacity of Dyson’s advisor, I aim to explain to the executive team that for floor care product line expansion, there is a need to accommodate… Continue Reading...

Coordinating Management Between the Ceo and Cio

elect to franchise our next series of operations. Matrix structures are more suitable for advertising or architectural firms that work on a project-by-project basis (Hall 2018). Another option is a more horizontal organizational structure in which levels of authority are flattened. But this would result in both of us losing valuable control over the organization during this very fragile time in its organizational history. Thus, given these considerations, I would not recommend creating a new position with a relatively unclear status within our vertical hierarchy. If we do elect to move forward, however, I would recommend this be an… Continue Reading...

Eating Disorders in Women from the Christian Point Of View

the image to conform with the unrealistic ideals generated by advertising agencies in modern times (Tavel, 2013). With the stigma of being fat and the threat of fat shaming weighing on the minds of many modern women (Bailey, 2010), along with the threat of obesity spreading at pandemic levels throughout the world (Hruby & Hu, 2015), some women can develop a mental obsession or disorder that causes them to swing too far in the opposite direction: instead of risking becoming obese, they risk becoming too thin or engage in behavior that reflects an evident eating disorder (Cederstrom & Spicer,… Continue Reading...

Privacy Risks and Principles

circumstances disclose the personal information of a user “to third parties for their marketing and advertising purposes without (a user’s) explicit consent” (eBay, 2017). This is necessary so as to ensure that a user is not inundated by spam emails and unsolicited calls from telemarketers. On the security front, the website points out that it takes deliberate steps to protect the information of a user via the utilization of “technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration” (eBay, 2017). The relevance of this particular part of the privacy policy cannot… Continue Reading...

Coca Cola Company Case Study

emphasize on relationships rather than solely generating revenues and its advertising and marketing focuses on accomplishing its key goal, which is spreading happiness and endorsing kindness. Coca-Cola Company Generic Strategies In accordance to Porter’s Generic Strategies model, there are four basic strategies that firms can utilize in order to gain a competitive advantage over their market rivals. These strategies comprise of cost leadership, differentiation, cost focus, and differentiation focus (Porter, 1985). With respect to the cost leadership strategy, an organization endeavours to establish itself as the low-cost manufacturer in its industry. If an organization can attain and maintain general… Continue Reading...

Consumer Behavior Advertising and Cultural Appeal

1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal advertising message appeals purpose to impact the manner in which consumers perceive themselves and how purchasing particular products can end up being advantageous to them. The message communicated through advertising appeals impacts the buying decisions and patterns of consumers. The type of message appeal to be used in the advertising is the masculine/feminine appeal. This appeal is deemed to be the most ideal for the reason that it seeks particularly to depict the ideal male or… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

items much more cheaply, using a website or an online portal like eBay. advertising online is also less expensive, and nonprofits can use these channels to disseminate information about their cause, to encourage regular and loyal donation. With less of a need to invest in advertising, organizations can justify selling less expensive items as well and capitalize upon donors with fewer available funds to contribute. Some organizations have also been able to merge their functions with earned income potential. For example, Habitat for Humanity can train people in carpentry skills or a soup kitchen can teach people to cook.… Continue Reading...

Anti Obesity Programs and Policies

at a time, rather than expanding the anti-obesity interventions throughout multiple sectors. Targeting the private sector, such as limiting advertising for junk food, or even implementing bans on some types of obesity-causing products, may be necessary in order to reduce the overall cost burden of the disease. The effectiveness of obesity programs and policies can also be measured in terms of public perceptions. Some school-based interventions have been deemed “controversial” for several reasons, including the fear that the programs will increase teasing, bullying, and fat-shaming, the fear that the programs will increase the rates of use of diet pills,… Continue Reading...

How Pictures Shape the Story in Syria

international media use the aftermath photos to tell a story that will bump up advertising revenue. Since the media is there to make money (usually), it will use sensationalistic aims—spectacle—to get people to buy the publication or watch the programming. The spectacle is what sells—the peace process does not offer the same jolt. Thus, to some degree, photojournalism plays a role of keeping the media afloat and in keeping the wars going. The aftermath of the chemical “attack” in Khan Shaykhun in the Idlib, Syria, was reported widely by photojournalists and their images helped to draw eyes to the… Continue Reading...

Social Media Essay

the social media platform that can be used by companies for advertising, and even serve as a networking tool that can allow businesses or even law enforcement to gain critical information about specific people, making social media a hugely successful aspect to online culture. Essay Hook There are so many facets to social media, that most people can see why it has become the entertainment outlet, the main way for some to communicate, thus leading businesses to try to cash in on the craze. Introduction Social media has transformed the ways people communicate and do business. People from across… Continue Reading...

Facebook Data Breach Essay

This personality profile can then be used to determine what type of information and advertising is likely to persuade certain groups of people.  Cambridge Analytical them employed specific types of advertising to use with specific personality types, maximizing on how those personality types would respond to the use of fears, needs, and emotions in that advertising.  Employed by Donald Trump as part of his election strategy for the 2016 Presidential Election, Cambridge was able to target pro-Trump advertising towards people with a specific profile, intentionally harnessing fears, such as the fear of losing any rights under the Second Amendment… Continue Reading...

Implications Of Augmented Reality

it is expected that the fields of marketing and advertising will explode with AR devices and applications. Marketers and advertisers are expected to embrace these devices because they provide improved capabilities for connecting with existing and new customers.  Problems in Adapting to the Technology While augmented reality will have numerous positive impacts and transform the future, its also associated with some negative impacts. The development of AR devices and applications will contribute to the emergence of a society where people are extremely dependent on technology for daily life activities. This society will be characterized by increased interactions with digital… Continue Reading...

Sexism in Advertising Media

Sexism and the Media There are numerous examples of sexism in advertising: from Britney Spears’ advertisements for her perfume Curious, in which she strips down to her underwear for the camera, to Victoria’s Secret’s models like Chrissy Teigen undergoing both plastic surgery and photoshopping (because stripping down to her underwear doesn’t do enough to convey the right body image) for the company’s lingerie ads, women are routinely objectified for the “male gaze,” as Laura Mulvey put it (Turow, 2009, p. 195). While sexism can take many forms—such as the stereotype of women… Continue Reading...

American Television Sitcoms Representation Of Asian Women

mass media. References Kim, Minjeong, and Angie Y. Chung. “Consuming Orientalism: Images of Asian/American women in multicultural advertising.” Qualitative Sociology 28. 1 (2005): 67-91. This article argues that despite the increasing globalization, representation of Asian and Asian American women in advertising assumes a white, male gaze and assumes that the observer of Asian American women is an observing an “other.” Levin, Sam. “We're the geeks, the prostitutes: Asian American actors on Hollywood's barriers.” The Guardian. Web 10 Apr 2018. https://www.theguardian.com/world/2017/apr/11/asian-american-actors-whitewashing- Hollywood This article offers numerous anecdotes of the struggles of Asian Americans in Hollywood and the difficulty of finding roles and scripts… Continue Reading...

Online Marketing Of Namshi Essay

people and brands, society and commerce that is not currently seen anywhere else. The other type of advertising and marketing that is both digital and indispensable is the aforementioned use of search engines. Something else that was spoken of before was that search engines must be in a way that is optimized, tailored and customized to what is being marketed, who is being marketed to and what the desired goals are of the marketing campaign. Obviously, sales of some sort are the goal but there are also other brand image and loyalty concerns that also has to be addressed.… Continue Reading...

Big Data and Supply Chain Management Essay

the business of selling data. A company like Google sells data by proxy with its advertising, but as data becomes commoditized, the market for data will become more developed. An interesting aspect of this is that competitive benchmarking will be more common with respect to data practices. Firms will need to be careful to ensure that their proprietary data is secure so that they can maintain the competitive advantages that their data is giving them. If they can, then they can gain first mover advantage for tactics that deliver incremental gains, or the complete overhaul of a system to… Continue Reading...

Abortion Essay

dangerous illegal abortion that were performed in less-than-optimal “back alley” settings (Kerrer, 2011) Coined by a Madison Avenue advertising agency, the term “pro-choice” was specifically selected by the movement after the 1973 Supreme Court’s decision in Roe v. Wade to counter the growing influence of numerous pro-life organizations (Echevarria, 2013). In diametric opposition to the pro-life views about abortion, the pro-choice movement has more recently advocated abortion as “a matter of choice,” a positive right, which was a significant shift from their “right to choose” or negative right stance prior to the decision in Roe v. Wade in 1973. In… Continue Reading...

Sexism and the Media

Edward Bernays is widely considered the father of advertising. As the nephew of Sigmund Freud, Bernays understood the power of sex on human psychology, and he incorporated sex into advertising in subtle ways to help make marketing more impactful and influential on consumers. Thus, from the beginning, sex was a mainstay of modern advertising and the more effective it was understood to be (“sex sells” was the maxim), the more advertisers sought to leverage it. Women were objectified in order to satisfy the “male gaze” as Laura Mulvey put it (Turow, 2009, p.… Continue Reading...

Global Operations Management

damage your reputation or your competitors might use this fact in their advertising to take market share from you” (Ashe-Edmonds, 2017). In opposition, if one intends to sell one’s products to the people in the area where the manufacturing will occur overseas, increased sales might be had as a result of all the positive press received from all the jobs given to the region via the manufacturing facility. Effective Management Effective management is crucial to successful manufacturing overseas and effective managers need to have a global mindset. “Global mindset is the combination of nine different attributes. And these nine… Continue Reading...

The Portrayal Of Asian American Women

Age Publishing. Kim, M., & Chung, A. Y. (2005). Consuming Orientalism: Images of Asian/American Women in Multicultural advertising. Qualitative Sociology, 28(1), 67-91. doi:10.1007/s11133-005-2631-1 Levin, S. (2017, August 18). 'We're the geeks, the prostitutes': Asian American actors on Hollywood's barriers. Retrieved from https://www.theguardian.com/world/2017/apr/11/asian-american-actors-whitewashing-hollywood Said, E. W. (2014). Orientalism. Knopf Doubleday Publishing Group. Shabanirad, E., & Marandi, S. M. (2015). Edward Said’s Orientalism and the Representation of Oriental Women in George Orwell’s Burmese Days. International Letters of Social and Humanistic Sciences, 60, 22-33. doi:10.18052/www.scipress.com/ilshs.60.22 Shimizu, C. P. (2016). Equal Access to Exploitation and Joy: Women of Color and Hollywood Stereotype. Quarterly Review of Film and Video, 33(4), 303-321. doi:10.1080/10509208.2016.1144021 Smith, S. E. (2017, March 24). Lucy Liu Talks Candidly About Racism and Stereotypes in Hollywood.… Continue Reading...

The Use Of Virtual Classrooms

The first is organizational analysis. YouTube over the last two years has faced growing concerns from advertising companies regarding the placement of their ads in certain videos. What was called ‘adpocalpyse’ resulted in millions of videos unable to monetize thus leading creators on the platform to lose money (Kain, 2017). The company decided to hire thousands of employees and thus improve the evaluation of content for monetization. By providing employees with mandatory training courses, they can implement and effective assessment practice for monetized content on YouTube. The next step is person Analysis. Ten thousand new employees that lack sufficient… Continue Reading...

Health Public Policy Analysis

Community. While macro-level policies can be helpful, driving down overall costs, impacting public health announcements, media, and advertising, ultimately the immediate and daily life factors like having parks, walking paths, and cycling paths are issues over which mayors like Smith have direct control. The proposed changes imply both bottom-up and top-down approaches to public development. When cities like Puerto Santa Lucia solicit the active participation of nurses and nursing coalitions into their public planning departments, they can achieve measurable outcomes in accordance with the ethical values and goals of the Healthy Cities/Healthy Communities objectives. Improving the local application of Healthy… Continue Reading...

Facebook Management Team

the company is welcomed around the world by users and businesses who seek to profit through advertising by working with data collectors of user profiles so that targeted ads can be placed. Sheryl Sandberg Role. Sandberg is the Chief Operating Officer at Facebook and thus oversees the company’s overall business operations. Her previous experience as vice president of Global Online Sales and Operations at Google and chief of staff of the U.S. Treasury under President Clinton helped prepare for this important role. How this leader relates to the company’s mission, vision and values. Her work ties into the mission… Continue Reading...

Hyped Beyond Belief the Gopro Story

By using footage filmed by people who purchased the GoPro Hero camera, GoPro essentially obtained free advertising that was produced and driven by consumers, each wanting to join the growing list of video segments uploaded by the company to its YouTube page. This paper will analyze GoPro’s social media strategy and show how the company used social media to promote its Hero camera product and why this strategy was effective compared to other camera companies like Sony and Samsung whose strategy was less grassroots oriented and more traditional in its marketing orientation to getting product information before the public.… Continue Reading...

Graphic Design Historical Compare and Contrast

buses, and most fittingly, beneath one's feet on the sidewalk” (pentagram.com). There was a pervasiveness to this form of advertising and the response was exceedingly positive. The Public Theatre enjoyed a veritable renaissance in its own relevancy and the Glover’s show Bring in ‘da Noise, eventually made it to Broadway. Scher’s promotional material arguably had a hand in the show’s success because it was able to convey the poise and vibrancy of the show (and all of the Public Theatre’s works of that season) with such accuracy and in such an arresting visual form. To this day, the graphic… Continue Reading...

Online Life Bane or Boon Essay

his or her data to be used for the purposes of targeted advertising, notes Lori Andrews. Despite the long agreement contracts that users sign and seldom read, few have any idea of how the photos they post and the likes they solicit and make shapes the type of online experience they have and how people pay for their information. While this is undeniably true, once again users must make a cost-benefit analysis about the value of sharing information. For an artist marketing her art or music, using Facebook, Twitter, or Instagram may be valuable to generate interest in her… Continue Reading...

Multicultural Negotiation Strategies Between the United States Germany and Japan

as how to communicate with them through effective marketing and advertising. Conflict can be healthy and an important way to move the organization forward, through the process of generating new ideas. There is a critical need to make conflict a source of productive new ideas and generate new ways of looking at problems. Conflict is an important way to prevent an organization from stagnating, so long as members know how to work together and keep the discussion focused on the problem, not personal criticism. References Kilman, R. (2012). Distinguishing between compromising and collaborating. Mediate. Retrieved from: https://www.mediate.com/articles/KilmannR6.cfm LeBaron, M.… Continue Reading...

Clean Protein Bars Marketing Plan

a functional website that generates interest in the product by advertising the company’s personal story and reason for creating the bars would also be useful. The availability of different kinds of bars would enable the bar to be marketed to a wide variety of sports with different eating habits and requirements. Social and Ethical Issues Many foods marketed as health foods are accused of having a so-called false health halo. Foods cannot make unsubstantiated claims about their benefits without someone calling foul, and justifiably so. Even bars with high levels of sugar are often erroneously perceived as healthy by… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

an argument as opposed to evidence and fact-based information. In advertising, stereotyped symbols and images distort reality and simplify it so that they undermine the true cultural and social reality. With regard to content stereotyping, advertising strongly oversimplifies and distorts the individual and group images. The generalized concepts are usually modeled based on unimportant or insignificant characteristics. The content of advertising creates expectation of behavior in certain forms when looking at someone who belongs to a specified stereotyped set. The expectations are not aligned to the facts and realities on the ground. Indeed, they may even bar its correct… Continue Reading...

Rebranding Diet Coke

not a paid promotion. This is important because so many millenials are sensitive to advertising and what is and is not authentic. Thus, if diet coke is presented in a way that looks like all these major influencers are naturally gravitating to it, then it is likely that these millenials will also naturally gravitate to it. Millenials often don’t trust what comes on television and the big advertising dollars behind these things. That’s why Diet Coke needs to spend some serious time reaching out to influencers on social media and getting them to endorse the product. In terms of… Continue Reading...

How Environment Influences Business

utilizes a retail approach referred to as minimum advertised price, which hinders resellers or vendors from advertising a manufacture’s products lower than a particular minimum price (Nielson, 2014). What is more, Apple sustains the admiration of its high-priced products by solely offering sellers like Best Buy or Walmart a marginal comprehensive discount. This price approach is efficacious insofar as it precludes dealers from contending directly with Apple’s individual retail stores, and it also makes certain that no individual reseller has a lead over another. For this reason, Apple is able to maintain its distribution channels unsoiled in addition to… Continue Reading...

Economic Analysis Of Supply and Market Structure Of Healthcare Industry

and its intended use. It may also refer to any drug which is marketed under its chemical name without advertising” (Moin, 2016). The importance to the customer is an issue of affordability: the patient has to incur fewer out of pocket expenses in order to pay for crucial prescriptions in order to fulfill the needs of their chronic diseases or conditions. Generic drugs are essentially the ones that are comparable to their brand-name twins. “They are comparable in terms of the dosage, effectiveness, and intended use. Generics are important because they are essentially a less-expensive alternative to their brand-name… Continue Reading...

Media Portrayals Of Nurses Positive or Negative

best and worst depictions of nurses,” and lobbying for change through direct activism targeting film, television, and commercial advertising producers (Cohen, 2007, p. 1). The efforts to change the image of nursing have been somewhat successful, with far fewer overt depictions of nurses as being weak or subordinate. To counteract the influence of the media, it may be necessary for nurses to engage more in public relations and media campaigns of their own that depict themselves in diverse roles. Including more male nurses in media imagery will also help to reduce gender disparities in the profession. Nurses can get… Continue Reading...

Tesla's Problematic Pricing Strategy

the Law Potential Ethical and Legal Implications Related to Pricing Tesla has been advertising a Model 3 to consumers starting at $35,000 and has even taken prepayments—yet it has not delivered on the base model, primarily because it is not affordable for the company to produce them at this time. Tesla has been conducting itself questionably in terms of ethics and the law. Its advertising schemes, constantly promoted by Musk himself have finally come under the attention of the SEC, which is investigating the company’s claim that it had funding secured for going private. Musk made the claim over Twitter—and it… Continue Reading...

False Advertising

property. The license had more to do with state regulatory matters than it did with false advertising and Hallowell was not falsely advertising a licensed property in order to secure tenants but was rather advertising a property for rent and failing to have the property licensed. In other words there was no intention to mislead the public but rather a failure to comply with state legislation. This should not have an impact on the contract between landlord and tenant and the tenant should not be reimbursed just because the rental property was unlicensed all the while the tenant was… Continue Reading...

Ethics and the Marketing Environment

cigarettes) as well as marketing to vulnerable populations such as adolescents and children who cannot distinguish advertising from information. On one hand, in a free society, marketers have relatively free rein in terms of what they can transmit, so long as they do not outright lie. On the other hand, there have been calls to regulate advertising and marketing because of fears of its negative social impact. Companies that have violated ethical guidelines have been faced with legal sanctions and boycotts. “Nutella, a sugary hazelnut spread that was pitched as part of a nutritious breakfast for children—the company was… Continue Reading...

Zara and Netflix

subscriptions to its premium service (called Hulu Plus) and advertising” (Frontinelle, 2018). However, as the author further points out, unlike its peers in the industry, such as Netflix and Redbox, Hulu does not have a well-regarded hit movies selection. Netflix on the other hand largely strolls the market like a colossus – with most entities having failed in their attempts to supersede it in the past. It has no close rival when it comes to content. However, unlike others, it does not sell advertising. It is also important to note that unlike Amazon and Hulu, the company has the… Continue Reading...

Marketing B2b and B2c

and relatively short buying processes. Consumer reviews online matter, as does advertising to consumers. So the way that the consumer market is reached is quite different. The B2B market takes deliveries direct; consumers will often go through intermediaries. With shorter time cycles, less opportunity for upselling, less concerned about ecosystems, consumers have much simpler needs, a shorter buying cycle and they are relatively easy to reach. For Lenovo, just selling the exact same computer to these two markets requires an entirely different approach to pricing, distribution, product (including warranties and service), promotion and other elements of the marketing mix.… Continue Reading...

Arrowhead Marketing Elements

present products before their would-be consumers. iv. Promotion Public relations, promotional strategy and advertising are all elements of promotion. It is connected to the three Ps of the marketing mix. Promotion points the consumer to why they need the product and the reason a given price is fair for them (Levisay, 2012; Loo & Leung, 2016). v. The Target While it is a central aspect that influences marketing outcomes, it is the most overlooked aspect in the marketing campaign planning process. It has to do with the target recipient or consumer of the campaign content. Target definition spans the industry, age… Continue Reading...

Launching a New Product in the Market

The other costs that can be estimated from the sales forecast are marketing, R&D, operations, and advertising costs. We can use all these costs to determine the financial attractiveness of the product. The sixth step will be product development where we will create a prototype of the actual product. We will only create about five prototypes in order to reduce our R&D and engineering costs. This will allow us to test the product and present it to select consumers for testing. The experience of the customers will be beneficial in making changes before fully beginning the development of the… Continue Reading...

Designer Brands in Egypt

be seen and this is reflected in the way that businesses approach advertising and merchandising and the types of fashion lines they sell (Kim, 2016). Citizens shop in stalls, boutiques, larger stores and malls. Clothing items can be purchased on the streets in stalls or in larger markets (both indoor and outdoor) from vendors who cut the fabric and make the clothing to size on the spot after taking the customer’s measurements). There is not the same focus on branding as there is a brand-intensive country like the U.S. or the U.K. In Egypt, merchandising is more focused on… Continue Reading...

Physical Education in Maricopa

in the adult community. The intervention I recommend is to promote physical activity through a public advertising campaign that increases the awareness of the adult community about the positive benefits of physical activity on health. The intended outcome of the intervention is that people will begin to lose weight in the community, just as I did, by following a prescription or regimen of physical exercise that is easy to do and enjoyable. Supporting research for this intervention includes the study by Higgins and Higgins (2016) who have recommended prescribing exercise to help patients lose weight, and the study by Swift,… Continue Reading...

What It Means to Plagiarize

in Walden Library and settled on an article entitled “A Typology of Consumer Strategies for Resisting advertising, and a Review of Mechanisms for Countering Them” in a journal entitled The International Journal of advertising. The journal article could be found in the Taylor & Francis database at the following URL: https://www.tandfonline.com/doi/abs/10.1080/02650487.2014.995284 The first thing I did to check to see if this was a peer-reviewed journal was to make use of Walden’s link to the Ulrich’s Periodicals Directory, where a quick search of a journal title will show whether it is a peer-reviewed journal or not. The Directory lists… Continue Reading...

Sexuality Feminism and Advertising

Consumption and Ideology: A Look at Three Ads Introduction When the nephew of Sigmund Freud, Edward Bernays became the father of advertising, he used a simple trick that he learned from his uncle: sex sells. Bernays understand, as Freud did, that sex is one of the most powerful motivating forces of human nature (Jones). Sex and gender thus took center stage in advertising over the years. In this paper, the way that gender, consumption and ideology are tied together in advertising will be shown. This paper argues that sex and gender stereotypes persist in advertising media and that sexuality has become… Continue Reading...

Argumentation Logic and Self Assessment Of My Skills

has to do with recognizing logical fallacies. Whether in advertising (where I seem to notice them the most) or in conversations with friends, logical fallacies abound. Recognizing and tracing them can be hard, but a little practice has made me much better able to see where an argument is weak and how to strengthen it. Next, we have the construction of sound arguments. Following from the previous element, this item refers to how well I am capable of breaking down my thoughts, recognizing biases and assumptions, and making sure I do not make hasty conclusions. I rate myself a… Continue Reading...

International Management

have its own sets of consumer behavior and its own preferences with respect to distribution, advertising and other elements of the marketing mix. Thus, the best approach is to be narrower with geography, usually focusing on one of the larger markets and then expanding from there. The second means of segmentation should be by psychographic, though this might depend on the country. If you are selling skateboards, for example, the psychographic is going to be fairly consistent across Europe, even if other factors are more variable. If you are choosing to market across Europe, then finding the common threads… Continue Reading...

Corporate Greed Firms Secretly Collecting and Selling Information About Your Online Behavior

brokers provide customers access to relevant offers and free content. The advertising has a more informative purpose – relevant, helpful, in-depth information is provided to bring business success. For numerous firms, consumer information provides a means of better understanding and meeting demands. Customer behavior analysis, together with analysis of feedback and reviews, can help firms agilely modify their services, products and digital presence for better suiting the present marketplace (Uzialko, 2018). Firms enhance overall consumer experience using consumer information as well as take personalized-level decisions. Contextualized information aids firms in understanding consumer response to and engagement with marketing campaigns,… Continue Reading...

Corporate Social Responsibility Its Success and Failure

claim that they did not know anything about it. The incident was simply meant to be a distraction n advertising. It is interpreted to have been meant to only decorate corporate memory (Dans, 2015). Either way, irrespective of whatever comes out of the VW saga, it is clear that it is not a result of responsible business failure from the inside. It is a lesson for those responsible for assessing, planning and reporting on the non-financial performance of companies. It calls for every one of us to ask the manner that external stakeholders can verify corporate reports. Judging from… Continue Reading...

Direct to Consumer Marketing

Health advertising Introduction Direct to consumer marketing for healthcare products is a controversial subject because of the fact that it brings together two very different worlds—the free market capitalist world and the health care world—and the end result can be a hodge-podge of confusion in which the best interests of the patient are not always front and center. In a free-market capitalist society, producers want to market their products so that they will sell and yield the producer a nice profit. In the health care industry, there is a… Continue Reading...

Intervening to Prevent Diabetes

educate policy makers so that legislation could be enacted “to reduce advertising for alcohol in convenience stores” (Harris, 2010, p. 189). This had to be followed up with educating members of a coalition to support legislation that promoted the distribution of and greater access to healthy foods for communities and underserved populations. Education of store owners was also needed with respect to handling produce. Overall, the whole population of the county needed education on what the risk factors were for diabetes. 3. Were all the components of the plan implemented? All of the components of the plan were implemented,… Continue Reading...

Differences in Two Distinct Product Categories

be mature and the other is still growing. Therefore, there will be differences in pricing, advertising, and distribution methods applied to the two categories. Market Differences Regarding Consumers and Competitors For the soft drink category, a majority of consumers tend to pick a particular soda and will generally ignore the other flavors. This has nothing to do with the taste of the particular drink, but rather due to the subtle marketing that accompanies the soft drink. Competition in the category might be fierce since each brand is fighting to increase its market share. However, the most effective method for… Continue Reading...

Difference Between Causation and Correlation

that either one of them influences the other. Ethnicity, parental smoking, education, profession, social status and advertising exposure are variables likely to influence smoking behavior (Coogan, 2015). These are possible causes of smoking that are hard to eliminate. Social research could be an important field of statistical data for the credulous. How to extend or modify a research design to examine a true cause-and-effect relationship Causality can be problematic in that the researcher may not be able to have an assurance that variable manipulation was the only reason for perceived correlation and trends. For complex experiments it is hard… Continue Reading...

Fake News

completely made up, manipulated to resemble credible journalism and attract maximum attention and, with it, advertising revenue” (Hunt). This quotation makes it clear that there is intention associated with fake news to pass off unreality as reality. That is why fake news is deliberately manipulated, because there is some source of the fake news that is attempting to disguise it as truthful news. Worse, this quote reveals that fake news can also be a calculated fabrication, something which is simply made up to attract media attention. This quotation also revels part of the reason why people go to such… Continue Reading...

Communications and Integrated Marketing

smart phone came with a touchscreen and virtual keyboard, among other innovative features. (Ktourgelis, 2016) advertising is meant to create customer awareness on some new or existing product in the market. Apple advertised the iPhone on its website and on computer-related magazines, including their own Apple Magazine. They used the AIDA strategy of advertisement, which stands for attention, interest, desire, attention. It’s good to note that many people initially related Apple to computers and tablets. Thus when they expanded into the phone market, they had to advertise in such a manner that would raise consumer interest in the new product.… Continue Reading...

Marketing Wellness and Fitness Non Profit Organization

This should be accompanied by promoting the organization’s products on social media platforms and print advertising. References Kirkman, A. (2017, August 4). The Big, Booming Business of Wellness. Retrieved September 29, 2018, from https://www.self.com/story/the-big-booming-business-of-wellness Quickbooks Canada. (2018). Pricing Considerations and Strategies for Nonprofit Organizations. Retrieved September 29, 2018, from https://quickbooks.intuit.com/ca/resources/nonprofit-management/pricing-considerations-strategies/ Continue Reading...

Commercials and the Media

Selling (to) Kids: advertising, Children, Youth and Commercial Culture advertising for children and youth has always had a special appeal. Gen X’ers remember the Toys ‘R’ Us song, “I don’t want to grow up, I’m a Toys ‘R’ Us kid,” and link it to their childhood—even if they never went to a single Toys ‘R’ Us store. They invariably saw the commercials multiple times if they had a TV in their home. The commercials showed children blissfully happy because they had toys galore—and the aim of the… Continue Reading...

Media Depictions Of Gender Role Stereotypes

of media capitalize on different gender roles, to promote consumer behaviors that reflect gendered patterns of spending. advertising on television is another media form that portrays women as being homeward bound, focused on house cleaning, beauty, and child care as opposed to being interested in driving large trucks, drinking beer, or playing sports. It is not that any of these behaviors are inherently bad or problematic, but that they are not necessarily gendered behaviors. The media can often make such behaviors, appearances, and roles seem inevitable. Only when consumers start to change their own concepts of gender and identity… Continue Reading...

Company Strategy Merck Versus Pfizer

its competitors. It also did not invest very much in marketing and advertising. In the face of industry changes, it elected to focus on a much more narrow range of diseases, to better use its available finances. The focus was on producing a genuinely new drug that would generate profits before going generic. Pfizer was a much larger and more diffuse organization. It had engaged in frequent mergers and had a large R&D budget. Unfortunately, it also had a problematic pipeline to approval, partially because of the bloated size of its budget and its outreach as an organization (Collis… Continue Reading...

Christian Business Leadership Strengths

The business can promote both its Christian message and a pro-patriotism message that consumers could find appealing. · A comparative advertising campaign could be conducted to help show consumers how the Christian business is different from other corporations and organizations that demonstrate a lack of patriotism and Christian virtue Threats · A socio-political upheaval could upset or reverse recent gains in the market, especially if mid-term elections lead to a blue wave that ultimately defeats the populist movement that has arisen in the country. This could lead to a suppression of religious freedom and the rights of Christian business leaders… Continue Reading...

Affordable Care Act Aca Implementation State Of Florida

exchange in 2018 versus 2017, perhaps due to the less aggressive advertising for the healthcare exchange deadlines by the Trump Administration. The current administration initially vowed to gut or repeal the bill. It has since largely let the ACA languish rather than aggressively attempt to repeal it, although there have recently been a number of legal challenges to undercut its provisions, most notably the individual mandate demanding all Americans have some sort of healthcare coverage or pay a penalty (with some exceptions). But Florida, if anything, is even more committed to the provisions of the bill than ever before,… Continue Reading...

Room for Dessert

its capacity to differentiate her products and conquer the markets. With prudent advertising and outstanding service, the restaurant can win over customers. 4. Who are the core customers for the business and why might they value the RFD offering relative to alternatives? The core customers of RFD are professionals and graduate students aged between 24 and 54 years and having household income of more than $52,000. RFD targets urban singles and couples without children. Ambiance, customized services, and cost effectiveness are the primary reasons this target market will prefer RFD and not the alternatives. The quietness and clam provided… Continue Reading...

Comparing Etihad and Emirates

a company promotes itself, either through sales tactics or through advertising (direct or indirect). Tracy (2004) states that “large and small companies in every industry continually experiment with different ways of advertising, promoting, and selling their products and services.” So it is important for companies to vary their promotional activities over time so that their approach to marketing does not become too stale. Etihad First example. Etihad sponsors Major League Soccer in the U.S., making itself the official sponsor of the MLS, which gives it great visibility in America. As soccer (football) is a top international sport, this kind… Continue Reading...

How to Market the Hellcat

Hellcat in its trailer, as Car and Driver reported (Fink, 2016). This kind of positive advertising is just what the Hellcat needs to keep its reputation going strong and to cement its iconic imagery in the minds of consumers. Dodge has not had any problems moving the Hellcat and demand for the car has been through the roof—so much so that the company had to double its production numbers (Phelan, 2016). Now that some bad press and some competition from within its own Challenger line has come along, the Hellcat has to be put before the eyes of the… Continue Reading...

Projected and Consolidated Financial Opportunities Of Netflix

the company will have to incur higher marketing and advertising expenses for the forthcoming financial years. In the same manner, to expand into greater number of countries and guarantee the effective and constant streaming of the content, Netflix will also incur and increase in the administrative expenses. This assumption results in an increase in the total operating expenses of the corporation. There are also information gaps that impact my projections. For instance, the 2018 consolidated income statement of Netflix does not provide information regarding non-recurring expenses of the company and also information regarding the total other income expenses or… Continue Reading...

Nerdwallet's Marketing Analysis and Strategy

its marketing communication messages. What is more, Amazon marketing communication mix assimilates print and media advertising, sales promotions, happenings and experiences, public relations and direct marketing. The business places a specific emphasis on print and media marketing and sales promotions components of the marketing communication channels. As a whole, Amazon marketing strategy incorporates a various number of directed online marketing channels, for instance Associates program, sponsored search, social and online advertising, television advertising, and other initiatives (Ferrell and Hartline, 2012). References Colloquy Website. (2018). Introducing Colloquy Speaks. Retrieved from: https://www.colloquy.com/ Edmondson, B. (2018). Effective Facebook Marketing Strategies for 2018.… Continue Reading...

Johnson and Johnson Human Resource Value and Contribution

provides advice to its subsidiaries on critical issues such as human resource management, law, product development, advertising, and financial management. On the other hand, each of the subsidiaries is independent. Each subsidiary has a chairman, president, and Managing director. They both report to the Group Operating Committee based in the J&J headquarters (Team, Directors and Governance, 2019). So, J&J has a decentralized structure that facilitates coordination across all the subsidiaries. It advantageous because it facilitates quick decision making. The chairman of any of the J&J subsidiaries can make independent decisions without consulting the headquarters. Also, this structure allows J&J… Continue Reading...

Signature 410-non-profit Healthcare Organization

strategies used by CHI include TV, digital-marketing with content and social media, print ads and even outdoor advertising to help make CHI more popular among the different communities throughout the states in which it operates (CHI, 2018). As Doster (2013) and Jackson (2011) show, social media is one of the most popular forms of communication used among people today. CHI uses a variety of social marketing techniques, from social media publishing to outdoor advertising. Representatives also play a large role in promoting the company’s services to potential clients who may be interested. The company’s high degree of social marketing… Continue Reading...

Fair Housing Act

agents taking part in the renting and sale of the property, as well as the media of advertising. A lawsuit that involves advertising can be filed against the individual who is involved in the writing and placement of the advert together with the owner and management of the property, publication, and newspaper. The Fair Housing Act does not include buildings that have less than four units and their owner lives there, and those who own single family homes (Hoosier State Press Association., 2019). The Fair Housing Act becomes relevant of a property’s owner uses a broker and also takes… Continue Reading...

The Future Of Healthcare Technology

setting gives it a decided competitive advantage. Having the latest technology is an excellent branding and advertising point. Leaders must understand the importance of having the latest technology to improve their operational costs, staff efficiency, and reduce their rates of errors. It is responsibility of leadership to keep up with the advances in HIT and to find ways to implement these new technologies and their healthcare setting as quickly as possible. Of course, funding is always an issue when it comes to new technology, but the advantages in the ability to process through a higher number of patients and… Continue Reading...

What Is Influencer Marketing

US Digital advertising Industry Analysis Digital advertising in the U.S. has come a long way, with many companies now focusing a great deal of their marketing on the kind of targeted marketing that digital advertising allows. In the retail industry, digital marketing has increased from $15.83 billion spent in 2016 to a projected $27.58 billion spent in 2019. The automotive industry has nearly doubled its expenditure on digital advertising since 2016, when it spent $9.14 billion as compared to a projected $15.65 billion for 2019. The same goes for financial… Continue Reading...