Advertising Essays


Facebook Data Breach Essay

In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data.  The essay will explain what data was breached, how it was breached, and how that data was used.  Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches. In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

of SEO content to drive hits on search engines, buying ad space on Google, and doing traditional advertising on webpages where the demographics indicate that users are likely to be interested in vaping -- based of course on search history, cookies, web browsing activity, etc. This is the part of big data that the company is using in order to secure consumers through marketing. I asked him to explain big data and he said it was very simple: big data is what happens when all the information that is available about a user of the Internet is collected and… Continue Reading...

I Want a Wife by Judy Brady Journal

Chief Doublespeak Officer," William Lutz discusses the pervasive issue of misleading lingo used in advertising, media, and other public messages. Doublespeak is "language that only pretends to say something," according to the author. The descriptive writing pattern Lutz uses is direct and formal, a traditional argumentative essay format in third person. As such, the author relies on detailed examples that back up the central claim that doublespeak is commonplace. Lutz also implies that doublespeak's ubiquitous nature has a negative impact on media literacy and society. Without coming right out and saying that doublespeak is wrong or immoral, the author… Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

vast range of computer hardware and consumer electronic goods. Further, the company utilizes a number of channels for advertising its IT solutions (services and products), including its website where visitors can view videos and navigate based on the business application needs they wish to satisfy. Important HP members host blogs that cover subjects like networking, business software, storage, and servers. A "Trade-in" plan has been implemented, in which customers are able to get free quotes on used products, trading-in on suitable products. On the ISS Proliant AMD Servers, the company is advertising a three-hundred-dollar instant savings (Tandon et al.,… Continue Reading...

Swot Analysis for Nba D-league

threatening your position? Changing technology is not a threat but rather a boon -- better communications and advertising can help support the league and draw fans, crowds, public support and players. Do you have bad debt or cash-flow problems? The league's cash-flow is not an issue as it acts as a farm system and investment for NBA franchises. Could any of your weaknesses seriously threaten your business? The weaknesses are not serious enough so as to threaten the existence of the league; its purpose has so far proven to be successful. References Chazin, S. (2014). Connecting basketball fans with… Continue Reading...

Strategic Policy and Planning at Dell Computers

competitive advantage further stems from its strong brand presence worldwide, creative advertising, unparalleled e-commerce capabilities, an increasingly diversified product portfolio, and excellent customer-service. Other strengths include quality- and cost-driven partnerships with suppliers, strong financial performance, localized manufacturing, rigorous quality control systems, as well as visionary leadership under its founder Michael Dell. Despite these strengths, a number of weaknesses cannot be ignored. For instance, the company has historically paid little attention to the consumer market -- its sales are largely driven by business and institutional clients. This is unlike most of its major rivals such as HP, Lenovo, and Apple,… Continue Reading...

Apple Investment and Financial Analysis

on R&D at the end of 2015 fiscal year. Moreover, Apple believes in using the marketing and advertising tools to promote their product and services. Although Apple has not practiced the merger and acquisition strategy in the last 5 years, however, the company targets educational institutions, government agencies, individuals' enterprises and businesses in the United States and outside the United States as the potential markets. Apple marketing strategy is unique in the industry because the company uses the modern technology to design its product to meet the taste of the consumer. The company also uses consumer loyalty, product innovation,… Continue Reading...

Diversity As a Reflection Of Your Identity

clients are men, that sort of attention can prove beneficial in terms of marketing and advertising purposes. Actually, I have been in situations in which the fact that men have viewed me as attractive have helped me to learn a lot about different fields of interest, which is invaluable to anyone's career path. The final dimension of diversity that plays a fairly significant part of my life is actually one of the secondary dimensions. The secondary dimensions are less palpable than some of the primary dimensions. However, there is a certain degree of salience that these dimensions can produce… Continue Reading...

Obesity and Fatness in America Body Image

image were intersected and interwoven to create an illusion of perfection that was then exploited by the advertising agencies in the West.[footnoteRef:15] [15: John Kasson, Houdini, Tarzan and the Perfect Man (NY: Hill and Wang, 2001), 10.] This exploitation served the fitness culture well, as shown by Shelly Mckenzie in her book Getting Physical. That work examines the rise of the fitness culture in America and the role that celebrity endorsements and advertising played in the acceptance of this culture: essentially, attractive stars and starlets like Jane Fonda promoted a lifestyle culture of being "fit" and physical, which gave… Continue Reading...

Activity Based Costing at Amazon

tens of millions of customers, providing a broad variety of online services, including an internet marketplace, advertising, audio entertainment, educational programming, social cataloguing, as well as cloud computing. The online marketplace is the organization's major revenue earner. The website provides an e-platform for buyers and sellers to meet. Amazon offers thousands of products that can be purchased from the website, ranging from books and audio content to consumer electronics, clothing, fashion accessories, furniture, toys, video games, and household items. Founded in 1994 as an online bookstore, Amazon has become the world's largest player in the online retailing space. The… Continue Reading...

Rebranding at Reebok

rebranding in a stiffly competitive environment cannot be overemphasized. Organizations often undergo a change in logo, product line, packaging, advertising and other aspects of marketing with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous… Continue Reading...

Zappos.com Assessment & Analysis

(2010): 17-30. Business Source Premier. Web. 17 Oct. 2016. Rayport, Jeffrey F. " advertising's New Medium: Human Experience." Harvard Business Review 91.3 (2013): 76. MEDLINE. Web. 17 Oct. 2016. Reingold, Jennifer. "Another Zappos Leader Departs." Fortune.Com (2016): 701. Business Source Premier. Web. 17 Oct. 2016. Reingold, Jennifer. "The Zappos Experiment." Fortune 173.4 (2016): 206-214. Business Source Premier. Web. 17 Oct. 2016. Vazquez Sampere, Juan Pablo. "Zappos And The Connection Between Structure And Strategy." Harvard Business Review Digital Articles (2015): 2-4. Business Source Premier. Web. 17 Oct. 2016. Continue Reading...

Social Responsibility and Ethics in Corporations

some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing items known to cause obesity or other diseases. The tremendous strengths of the Marinova (2013) article are only partially offset by methodological constraints, the lack of experimental design, and a paucity of external, secondary, or primary source references. However, the article provides a roadmap for future research and pragmatic application on the part of its audience corporations and their leaders. In an organization that manufactures and distributes food, for example,… Continue Reading...

How to Judge a Business Idea

that do well in the market are often affiliated with some national franchise that offer advantages such as training, advertising, and some administrative support services among others. However, there are still many people who wish that they could start a business because the simply love to cook and would like to make a career out of it. It is often the case that people like this underestimate the difficulty in starting their own business and the failure rate for small businesses remains extremely high because of such examples. This analysis will look at all the challenges that face a… Continue Reading...

Developing, Managing, and Operating a Retail Business

constraints when making recruitment decisions (Mathur, 2010). Conventional techniques such as print advertising and recruitment may be quite out of reach for the business at the moment. Consideration will, therefore, be made to modern approaches such as social media and online recruiting. Social networks such as Facebook and Linkedin as well as online recruitment tools offer platforms through which small businesses can inexpensively meet their human resource needs. The store can also rely on the owner's own networks. Friends and acquaintances can often provide helpful referrals. On the whole, the recruitment initiative should be driven by the desire to… Continue Reading...

Facebook Web Presence Analysis

comprehensive marketing strategy such as personal selling, public relations, sales promotion, advertising and combine them together to maximize communication impact. The different between web presence and IMC is that the IMC combines both the web and non-web promotion strategies to promote businesses. However, promotion strategy using the only web does not involve using the traditional method of the advert. All the promotion is through online. The major common element between IMC and web presence is that both focuses on the promotion of the organization product and services. However, IMC covers a wider segment of the population than web presence… Continue Reading...

Book Review Of Bethany Moreton’s “to Serve God and Walmart

unique challenges urban values present. For instance, the company signed its local workers for advertising activities. A more comprehensive examination of this point, as well as of the company's utilization of client demographic profiles and product categories is required. Further, just like fast-food giant, Mcdonalds, Walmart is usually embroiled in antagonistic or spiteful zoning debates, and how can one reconcile this with Christian principles? How is one supposed to justify the quandary of the closure of innumerable Christian bookstores, partly because of their inability to keep up with competition posed by Walmart? Moreton's work will undoubtedly open up avenues… Continue Reading...

Leadership Styles in My Community

their designated tasks, and information on how best to proceed. For instance, the person responsible for advertising the ravioli dinner was having trouble knowing how to promote the affair. I discussed the issue with her and we found that what she really needed was help passing out fliers and getting word out to the community. I told her that I was at her service and would assist her in passing out fliers on a designated day. In this manner, we were able to canvass many neighborhoods. As Northouse (2016) points out, the ability to provide emotional healing and conceptualizations… Continue Reading...

Sports Marketing Plan

remains popular. Indeed, sports marketers spend a great deal of resources on television, print, and radio advertising, with sports comprising a substantial portion of ad spending for television and radio channels. A significant percentage of sports fans actually watch sports events for the commercials. They tend to enjoy the commercials more than the game itself. Traditional media enables sports marketers to reach geographically dispersed consumers at a fairly low cost per exposure (Swayne, 2011). Take an event like the FIFA World Cup, for instance. The event has following from virtually every corner of the world. Without television, radio, and… Continue Reading...

How Hong Kong Responds to Fitness Clubs

body image in a fitness culture, the role quality service in Hong Kong, the role of advertising (projection of a "fit" lifestyle and look) in promoting the fitness culture, and the way that business uses this culture variable as a foundation for developing a consumer base. This will enable the paper to form a framework by which the state of the fitness industry in Hong Kong can more effectively be assessed. 2.2 Topic One: Body Image The first keyword phrase used to explore the issue of fitness and culture that I used was "body image." This keyword produced a… Continue Reading...

Types Of Information Systems for Startup Business

and requirements, planning and creating services and products for satisfying their demands, and conducting advertising and promotion activities for these services and products. The sales function deals chiefly with getting in touch with buyers, selling the company's services and products, order-taking, and follow-up sales. The aforementioned functions are supported by marketing and sales information systems. Shim (2000) claims that marketing information systems backs management in the domains of service/product development, pricing, marketing mix, successful promotion, sales forecasts, and distribution. Finance and Accounting Information Systems The financial function deals largely with handling corporate financial assets and investments like cash, bonds… Continue Reading...

Visual Analysis

(2012). Defining visual rhetorics. Routledge. Jeong, S. H. (2008). Visual metaphor in advertising: Is the persuasive effect attributable to visual argumentation or metaphorical rhetoric? Journal of Marketing Communications, 14(1), 59-73. Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of consumer research, 21(2), 252-273. Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

obliging businesses to modify or suffer the penalties. Millennials advertising and a comprehending of how to grasp the millennial generation is dangerous and will increase your establishment's product, and joint marketing communications approach. Applying these millennial components will help Kraft reach its business and marketing aims. It is no surprise that millennials personalize every part of their life. From Twitter to YouTube, they are everywhere. These social media outlets are what embrace their individuality. To market successfully, Kraft will need to optimize many aspects of the brand offering, such as packaging, pricing, and positioning. All of this must be… Continue Reading...

Communicating Qualitative Research Analysis

D.R. (2013, January). Conceptualization, Operationalization, Construct Validity, and Truth in advertising in Criminological Research. Journal of Theoretical & Philosophical Criminology, 5(1), 1-38. Roller, M.R. & Lavrakas, P.J. (2013, July 31). 10 Distinctive Qualities of Qualitative Research. Retrieved February 22, 2017, from https://researchdesignreview.com/2013/07/31/10-distinctive-qualities-of-qualitative-research/ Continue Reading...

Mcdonald\'s

article moves from ritual, uniformity, and sacredness and transitions into McDonald's advertising. Although their main focus are children and 'happy meals', they also advertise to adults. McDonald's makes sure to advertise for children during children's cartoons and for adults during football games and in the evening. Recently, McDonald's has aimed their advertising towards a global strategy, repacking their packaging with bolder colors. "McDonald's is overhauling its bags and cups with bright lettering and an updated take on its iconic Golden Arches. It is the chain's first global packaging overhaul in three years" (Wohl, 2016). McDonald's desire to reinvent their… Continue Reading...

Gensin Case

developing countries where intellectual property rights are weakly and forced Low Routine products -Marketing and advertising law -Employment law -Health and safety law Bottlenecks products -Patent searches Many of legal issues will vary depending upon the circumstances. However, the above matrix indicates the way in which different issues may be perceived within this matrix. Based on this assessment above, the strategic products should be high on the list for services acquisitions as these are important in terms of financial risk and supply risk. Routine products, including employment law health and safety or lock in advertising law would be bottom of the list.… Continue Reading...

Introduction to Global Business

promotion mix encompasses how the product can be conveyed to the consumers. This includes advertising media, magazines, sales promotions and publicity. The distribution mix encompasses the dissemination of the product through various channels to reach the end-consumer. This includes both direct and indirect strategies. Pricing is also pertinent to global marketing. Pricing objectives include performance, prevention, and maintenance objectives. In particular, all these objectives are geared towards the survival and sustainability of the firm. Chapter 13 Chapter thirteen discusses global operations and supply-chain management. Global operations management encompasses three different systems including the product system, manufacturing system and service… Continue Reading...

Non Credit Programs on Workforce Education

education. A link to "Public Health Workforce Training and Continuing Education" on the DHER website for advertising learning opportunities to the regional community health staff should also be considered. Contact on a quarterly basis with all the Public Health Institutes in each state should be continued by DHER so as to keep abreast of trainings being offered and opportunities for funding applications to provide more independent regional trainings or be co-sponsors of a regional training. Efforts should also be made by DHER to take advantage of partnerships with important community organizations by consistently involving DHER faculty and students (Kies… Continue Reading...

Woodrings Floral Gardens

its products. Common unconventional techniques the company utilizes include outdoor advertising (e.g. placement of ads at public parks, bus and train stations, billboards, shopping malls, and walkways) and viral marketing (encouraging customers to recommend the store to others). Woodrings also employ modern techniques such as internet marketing. More specifically, the stores promote its products through Facebook, Twitter, Instagram, YouTube, and blogs. Given that Woodrings is a small, family-owned business, using unconventional and modern communication techniques enables the business to minimize the cost associated with marketing. Conclusion Overall, Woodrings' retail strategy can be described as a success. Targeting middle- to… Continue Reading...

Digital Marketing Details and Plans

not currently seen anywhere else. The other type of advertising and marketing that is both digital and indispensable is the aforementioned use of search engines. Something else that was spoken of before was that search engines must be in a way that is optimized, tailored and customized to what is being marketed, who is being marketed to and what the desired goals are of the marketing campaign. Obviously, sales of some sort are the goal but there are also other brand image and loyalty concerns that also has to be addressed. There are also other efforts that Namshi should… Continue Reading...

The New Mobile Commerce Revolution

one degree or another. When it comes to a marketing mix for the paradigm in question, the advertising mix is going to mimic what is otherwise seen in the mobile revolution. A vast majority of the advertising and similar efforts will need to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers, magazines and the like are on their way… Continue Reading...

Carrier Hvac

Carrier to take it to Trane and others that rely on non-engineering concerns like suppliers, advertising and so forth. If indeed, Carrier is choosing to roll back or cancel SupplierLink as their own internal solution, they have to explore doing the universal platform because, as the case notes, the error-prone nature and so forth of the paper-based method is just not workable. The amount of time it takes to go through reports, the amount of paper that is used, the proneness to errors that is created and so forth is not acceptable. In a list of choices that includes… Continue Reading...

Online Marketing and Success

of direct marketing, sales promotion, public relations, personal selling, and advertising. Its use has helped organizations to succeed in their operations. It also enables the business to approach their target customers with the use of effective marketing strategies with diverse perspectives. The effectiveness of marketing communication mix has been experienced in various organizations (Yang, Kim, & Yoo, 2013). Due to the nature of the target market, geographical locations, and customer preferences, it is difficult for an organization to use one marketing strategy when communicating to the customers in the market. For example, some of the products and target market… Continue Reading...

Audience Style Writing on Websites Webmd and Drugs.com

second person familiar when speaking to general audiences about diseases and drugs. Presence of advertising WebMD does have some advertisements in the form of links to external articles and websites. The Drugs.com website does not have as many sponsored articles but does offer printable coupons and discount cards for consumers. Use of Graphs and Figures The professional tab of each drug on Drugs.com does include charts and tables, but the general information section does not. WebMD avoids the use of complex information and stock photos tend to be the main graphic included on the website. References Drugs.com. Retrieved online: https://www.drugs.com/… Continue Reading...

Operational Marketing and Strategic Positioning

brand strength," was able to successfully leverage its positioning via a cohesive operational marketing strategy that relied heavily on advertising (Ahmed, Kristal & Pagell, 2014, p. 4). Determining customers' preferred combination of determinant attributes, one of the steps in the positioning process as described in the text, requires a heavy investment of resources into operational marketing and only major firms are in the position of allocating such large amounts of funds into such activities. The need for resources is evident in specific case studies, such as when applying the domains to the Health through Walls organization marketing management plan… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

scenario,  firms are able to have  “ huge amounts of data at their disposal to improve advertising outcomes, but who also seek to minimize the potential of consumer resistance.” (Tucker,  2014 p 1). The data collected from consumers will assist advertiser to design the online adverts more appealing. Despite the benefits that can be derived from online adverts, the advertisers still face the risks of intruding in the privacy of consumers. At presents, increasing number of sophisticated consumers are wary of submitting their private information on the internet. The author suggests that advertisers are required to make consumers understand… Continue Reading...

Management and Operation Consulting for Google

the importance of gathering data and the fact that their platform enabled them to generate money through advertising. Currently, the services offered by Google include Gmail, Google Search, Google Docs, and even a dedicated spot that mainly focused on advertisement (Goldfarb, 2014). Such are the services that continue to propel Google in the advertising industry to remarkable heights. Many people consider advertising see advertising as Google's main business but this is not the case. The other differentiating factor for Google is that their advertisement platform had insights and analysis of the people's behavior who are Internet users. This contributed… Continue Reading...

Apple Market Share Increase for Ipad 4

marketing strategy for its iPad 4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually. Though there are some competitors like Samsung who have larger budget allocations for the same, Apple uses its advertising allocation in a more efficient manner. The company is also seen to have more extensive distribution channels within the USA than the competition. Apple is known to have a total of 494 retail stores across the globe, with 270… Continue Reading...

Apple Increase in Market Share for Ipad 4

4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually. Though there are some competitors like Samsung who have larger budget allocations for the same, Apple uses its advertising allocation in a more efficient manner. The company is also seen to have more extensive distribution channels within the USA than the competition. Apple is known to have a total of 494 retail stores across the globe, with 270 of these stores being in… Continue Reading...

Commercialization Of Media Influences Political Discourse

be covered by mass media houses. The first and most conspicuous one is the economics factor. advertising constitutes and important part of the programs offered by the mass media and will also play into the planning and timing of the content offered. Advertisements contribute towards the revenue raised by private media houses. They are also key components of the economic sustainability of internet services. It is the size of the audience and accompanying demographic factors that influence the pricing of the adverts churned out by the mass media (Fortunato). Paddy Scannel (2007) says in his highly-regarded book titled Media… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

shall benefit its customers, using various media platform and advertising agents to promote the healthy lifestyles, which go a long way in enabling people to develop healthy eating habits. Social media marketing will take center focus, to attract the techno-savvy generation increasingly depending on social media for information. Trade fairs and activities in the local communities shall be marketing avenues for the company to endear itself to the customers and the general society. Special interesting kids' activities with special discounts shall be offered, while the company looks to open health eating centers in conjunction with local governments and schools… Continue Reading...

Fit Tea and Advertising

brand-new product or service. For example, Apple increases its advertising when they first launch a new iPhone. The same can be said with companies like Amazon when they launch a new version of their kindle. The type of signals, advertisers make for their company are to create a connection with the consumer base. The customers need to feel a deeper connection to the product that will compel them to purchase and continue purchasing. Social media is being used to by companies now because social media savvy people already have that built-in connection their audience they spent years to establish… Continue Reading...

Branding a Potrait Studio Online

designed website and carefully maintained social media presence on Instagram will not be costly, nor will word-of-mouth advertising. Keeping costs low is a bonus, given this will allow the company to focus more on the input costs of creating the actual portraits. References Brand equity. (2010). Net MBA. Retrieved from: http://www.netmba.com/marketing/brand/equity/ Different types of goods. (2016). Economics Help. Retrieved from: http://www.economicshelp.org/blog/790/economics/different-types-of-goods-inferior-normal-luxury/ Continue Reading...

Branding Strategy and Marketing Communication Plan

message across all communication channels. From television and print advertising to social media and public relations initiatives, all brand messages will emphasize why the products are better than others in the market and how they solve customers' needs. It is imperative to measure the extent to which brand building efforts are effective. This can be achieved by measuring customer loyalty and customer retention. The ultimate aim of creating a brand image is to develop positive perceptions about the brand or the product, which in turn lead to customer retention and customer loyalty. Increased customer retention and customer loyalty can… Continue Reading...

Why Music Matters and the History Of Slavery

as protest songs. Another function of music is in advertising. When commercial jingles play, it creates a catchy song that the consumer forever remembers and links to that product. Music is one of the most powerful tools in marketing because of the way it serves a symbolic function. As the author points out, music involves "semantic snowballing," in which signs and symbols lead to cognitive associations. When those cognitive associations lead to actual emotional expressions or behavioral changes, it proves the power of music to change people's lives. Slaves and Free Blacks According to Foner, the United States has… Continue Reading...

Stuart Cellars Case and Marketing Mix

managers. However, promoting Stuart Cellars wines effectively also depends on investing in strong graphic design for labels and advertising materials. References "The Marketing Mix in a Marketing Strategy," (2014). Retrieved online: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ "Stuart Cellars Video." Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QtwIIMTAC&url=https%3A%2F%2Fvimeo.com%2F75337099&usg=AFQjCNF7-rXrHbik8g0hEEjVAZJ5m9kuLg&sig2=nnnva8gdeCKuncKFdzHMbA "Video Case 12," (n.d.). Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QFgg1MAM&url=https%3A%2F%2Fcoloradomtn.instructure.com%2Fcourses%2F831208%2Ffiles%2F27429131%2Fdownload%3Fverifier%3D3Ya7Sm8K7hiaCvrlh6dZbNgaQgxmk6uZgfIY0ksb&usg=AFQjCNGid1Viyn2nRh3v9KP8vacn9thQhw&sig2=P3d8eaL4-qfBOSEFZioI2Q Continue Reading...

Law Enforcement and Corrections

encompasses branding of the police department and the profession in question. Imperatively, the advertising message of a police department within a community comprises its brand and identity for candidates. For instance, in this case, having an internet-based recruitment video sequence, an assortment of images purposed to present information to applicants comprising of a diverse workforce, will nurture a deep, emotive supplement to the department and its assumed values. Therefore, this will delineate diversity and prospects for advancement by minority applicants increasing the number of potential recruits (Wilson, 2014). References Brown, A., Lopez, M. (2013). IV. Ranking Latino Population's in… Continue Reading...

Marketing Management with Millennials

employee prospects and dreams as well as future ones down the road. Just advertising a product, by itself, will become more and more insufficient as a means to sell a product. Of course, there will always be people that go after the latest fads and glom onto whatever celebrities like Kim Kardashian hock and sell via their shows and media appearances. However, corporate social responsibility is consuming more and more of the marketing paradigm and it would seem that this phenomenon is here to say. There are some challenges and pitfalls involved in all of this but they can… Continue Reading...

Accounting Gaap and Ifrs

that these assets encompass things such as research and development, goodwill, and costs of advertising (Bellandi, 2012). Another area of difference encompasses development costs. With respect to U.S. GAAP, development costs are expensed the way in which they incur with the exception of them being addressed by guiding principles in another ASC topic. On the other hand, with respect to IFRS, development costs are capitalized at the time when both economic and technical viability can be shown in line with specific criteria. A second area where the two accounting methods differ is with respect to advertising costs. Under IFRS,… Continue Reading...

First Amendment and Broadcasting Content

First Amendment rights are not absolute, particularly in regards to advertising. For example, there has been a great deal of pressure to regulate advertising directed at children that promotes unhealthy junk food. "There is a legal test for judging whether commercial speech qualifies for protection under the First Amendment. Called the Central Hudson test, it says that such speech must be truthful and not 'actually or inherently misleading'" and it has been argued that much of commercial advertising targeting children takes advantage of a credulous consumer's inability to tell the difference between truth and… Continue Reading...

Correlation Between Variables Understanding Business Forecasts

variables; hence minimal correlation. An example of minimal correlation could be inferred between the dollar cost of advertising in a specific financial year and the profits realized in the said year. This is more so the case given that the impact of an advertising or marketing campaign largely depends on how efficiently the said campaign is executed and how well it clicks with the target audience; and not necessarily on how much a business spends on the same. References Golsbee, A.D. & Gurayan, J. (2005). The Impact of Internet Subsidies in Public Schools. Retrieved from http://faculty.chicagobooth.edu/austan.goolsbee/research/erate.pdf Sullivan, L.E. (Ed.).… Continue Reading...

Campaigns and Super Pacs

to campaign. Presidential candidates, people in Congress, need money to advertise. (Cigler, et al.) advertising allows their reach to expand across the country. An expanded reach leads to more votes and a higher likelihood of gaining office. 4. We are going to put our campaign strategist hat on now. First, what is the electoral college? Do you think that if Bernie Sanders would have been the Democrat nominee, he would have beaten Trump in the general election (please include at least two states that Trump won which could have changed the outcome in your analysis)? The electoral college refers… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

and problems PharmaCARE has in relation to marketing and advertising, intellectual property, and regulation of product safety. Be sure to identify the law in these areas and the extent to which PharmaCARE violated the law. All business outfits need a strategy for marketing in order to succeed. Indeed, while some of the strategies used may be written, some businesses use unwritten strategic marketing plans. Embracing marketing ethics makes sure that all stakeholders remain in a balanced and sustainable association. When ethical standards are violated by a business, it hurts the relationship that exists with the consumers and other important… Continue Reading...

Holding Differing Opinions on Value

and became very large that it started getting recognitions from major advertising companies (Miller & Fernandes, 2009). References Bengtsson, L., & Larsson, R. (2012). Researching Mergers & Acquisitions with the Case Study Method: Idiographic Understanding of Longitudinal Integration Processes. CSIR Electronic Working Paper Series. Deutsch, C., & West, A. (2010). A new generation of M&A. McKinsey. Miller, F., & Fernandes, E. (2009). Cultural issues in mergers and acquisitions. Deloitte Development LLC. Thuy Vu Nga, H., & Kamolrat, L. (2007). Critical Success Factors in Merger & Acquisition Projects. Question 2 - Key Elements of merger plan 1. Emphasis on Conventional… Continue Reading...

Social, Legal, and Ethical Issues in Marketing

The manufacturing, advertising, and retailing of a product devoid of consideration for ethical, legal, and social aspects is harmful to the general success of any entity. The company in consideration is Jolly Company, which is presenting Bubbly Energy Drink. This is a start-up company that will have its base of operations in the State of Texas, in the United States. With the U.S. being the domestic market, the international market included in this discussion is Mexico. Energy drinks are amidst the most fast growing business segments of the entire… Continue Reading...

Vancouver Symphony Orchestra Essay

because it does not serve those areas. The demographic information provides some indication of where advertising dollars can be spent.  Clearly there is a preference for the Sun, which gives city-wide coverage, but the ads need to be placed in areas where females are targeted.  An alternate approach might actually seek to increase interest among men – people who are not presently making the purchase decisions for the VSO, or who at least are not filling out the questionnaire.  Changing perceptions – advertising in the business or sports sections – might actually work by drawing in more men to the… Continue Reading...

Yonuts Product Description Essay

seems reasonable, and of course we would be able to support this with advertising.  The following table highlights are targets, which are based on best case projections and a total market size of $6.5 billion for the packaged doughnut market.  We would still have a very small overall share by the end of the 5th year, but maintaining this growth would give us an important foothold in this competitive business.   Year Sales (million $) Growth (%) Share (%) 1 3 - 0.05% 2 9 200% 0.14% 3 22.5 150% 0.35% 4 45 100% 0.69% 5 90 100% 1.38%… Continue Reading...

Human Trafficking Essay

in larger and more sophisticated trafficking networks. Sex industry advertising is accomplished over the internet, offering further opportunities to provide international sex business. The male demand for sex services is a hard market to saturate, suggesting that the way in which sex has been tolerated as a male right in a commodity culture is all part of this demand. The social structure in most of the world is built on women's inequality and economic dependence on fathers and husbands and male relatives. This inequality has allowed an almost endless supply of women who are desperate to earn money, particularly… Continue Reading...

Jeff Bezos Leadership Skills

55% of their consumers are returning customers, which helps in reducing the company’s expenses on advertising. For the productive delivery service, with its strategic collaborators and due to its fulfillment stations, the company has formed a severe and planned allocation network with a goal to make the goods accessible even at remote areas (Boss, 2017). It also has costless delivery charges in specific locations. The company’s significant weaknesses are tax avoidance challenge – Amazon has attracted unconstructive publicity on consideration of Tax Avoidance in nations such as the United Kingdom and the United States. Moreover, the company introduced the… Continue Reading...

Channel Member Marketing Plan

two is important. Indeed, a pull strategy relies more on advertising to get customers to buy a product. On the other hand, a push strategy relies more on sales and promotions at the point of sale. Given the manufacturer mentioned in this report is going to be using a channel design strategy, a push strategy would be much more appropriate. This can be done mostly by the channel members along with proper planning and management from the manufacturer. Examples of promotions and efforts would include free samples of the product, coupons and other such tools. Of course, the channel… Continue Reading...

Super Size Me Documentary Review

other interviews with artists and child psychologists who complain about the amount of advertising literally dominating the modern landscape—from billboards to commercials on television—and how this can warp one’s brain and disconnect a person from nature. This disconnection is what psychologically drives one to embrace fast food: it is quick, cheap, easy, tasty and addictive (as Spurlock shows in his own experiment). Through these subsequent interviews, Spurlock brings the viewer back around to the more important issue of the film: the fact that while one man might be able to eat 2 Big Macs a day and be healthy,… Continue Reading...

Understanding Nike’s Marketing Channels

buyers since it is a retail shop. New Technology that aids in Communication between the Marketing Channels Display advertising and E-mail marketing are examples of new technologies that can help aid communication in Nike Corporation. The new technologies can also help eliminate factors such as power and conflict in the channeling procedures. As a marketing channel, display advertisement improves graphical advertisement by attracting more people to buy a company’s product. Display advertisement will help Nike to advertise their products in any social media outlet by placing them in e-mails and other digital formats. The advertisement can be displayed in the form… Continue Reading...

Applying the Five Forces Of Competition

organization hosts a number of conferences each year which supplements the advertising revenue from our web site. However, we must continue to identify and leverage additional revenue streams. One of the most readily available is to sponsor virtual conferences in the form of webinars. The businesses to which we market—and many of which frequently patronize our conferences—would likely be willing to pay for the additional exposure of webinars regarding their products and services. Moreover, our core readership would appreciate the opportunity to learn about various facets of data management in the process which they in turn could incorporate into… Continue Reading...

Trends in Healthcare Management Industry

have been funded through research funding, professional associations, as well as advertising revenues as seen from Sermo and Doximity, which are restricted to the physicians' network community. Moreover, the Medical Directors Forum allows medical directors to engage in a peer-to-peer interaction within a secure and verified environment. Undergraduate students and practicing physicians have interacted through sites such as the Student Doctor Network. Microblogs have emerged as dynamic approaches of information exchange whereby users post considerable amounts of brief messages over a short period. For example, Twitter has allowed students and instructors to share on different issues such as evaluation… Continue Reading...

Globalization Is Not Americanization

Americanization because globalization does not preclude national sovereignty. However, American iconography, language, and semiotics have permeated global forms of advertising and communications. In one study of the framing of national identity in both “low” cultural forms like advertising as well as “high” or “official” culture in the Middle East, First & Avraham (2007) found “a new real estate discourse in which Americanicity is an integral part of the neo-liberal discourse,” (p. 223). In the same way that Californiazation has been accused of dominating American popular discourse, as well as global conceptualizations of popular culture, Americanization has been seen as shaping global… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

Unlike the Coca Cola Company, the cola promoting company with Britney Spears is of the view that advertising soft drinks should be done by soft drink companies. They say that since water is not carbonated, it is so pure that they have no promise to make (McKay, 2002). Cultural Intelligence: Managing issues to do with culture and associated with organizational change CQ, cultural intelligence, cultural quotient is a common term used in academic and government circles can be viewed as the capability to work and relate effectively across diverse cultures. Van Dyne, Ang and Koh (2008) say that CQ… Continue Reading...

Parallels Between Business and Biology

a bricks-and-mortar record shop empire. There are costs like real estate, inventory, advertising and staff that are pretty common in that line of business. 2. There were a lot of competitors, ranging from independent record stores to other big chains like H&M, to big stores like Wal-Mart, and then eventually Amazon arrived, and if Tower had lasted longer downloading services. 3. Tower Records really did not adapt well to new competitors, and a change in the competitive landscape. Most bricks-and-mortar record stores struggled with Amazon, really, and downloading really killed the retail music business. Basically, Tower went under because… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

resources based on the specific activity. A marketing plan slated to succeed required that CT makes significant investment in advertising, and program launches during the growth stage. On the other hand, promotions such as advertising should be reduced during the declining stage of the product or service. It should be noted however, that for tech products the life cycle mentioned above is more unpredictable in terms of how long customers will still need that product and thus hung at a given stage in the lifecycle. Nevertheless, knowledge that products are dynamic in their profitability signals to the need to… Continue Reading...

Advertising Campaign Overview Of Dyson Products

extending its floor care range. In the capacity of advertising and marketing advisor to the company, the most trying task will be making it concentrate on a given niche market (Dudovskiy, 2015). Marketing consultants who advise their client to commence with a tiny, specialized niche normally receive the reply that their offerings may be purchased by all and restriction of their market will result in them losing out on earnings. But, in the capacity of Dyson’s advisor, I aim to explain to the executive team that for floor care product line expansion, there is a need to accommodate carpet… Continue Reading...

Coordinating Management Between the Ceo and Cio

we elect to franchise our next series of operations. Matrix structures are more suitable for advertising or architectural firms that work on a project-by-project basis (Hall 2018). Another option is a more horizontal organizational structure in which levels of authority are flattened. But this would result in both of us losing valuable control over the organization during this very fragile time in its organizational history. Thus, given these considerations, I would not recommend creating a new position with a relatively unclear status within our vertical hierarchy. If we do elect to move forward, however, I would recommend this be… Continue Reading...

Eating Disorders in Women from the Christian Point Of View

order to allow the image to conform with the unrealistic ideals generated by advertising agencies in modern times (Tavel, 2013). With the stigma of being fat and the threat of fat shaming weighing on the minds of many modern women (Bailey, 2010), along with the threat of obesity spreading at pandemic levels throughout the world (Hruby & Hu, 2015), some women can develop a mental obsession or disorder that causes them to swing too far in the opposite direction: instead of risking becoming obese, they risk becoming too thin or engage in behavior that reflects an evident eating disorder… Continue Reading...

Privacy Risks and Principles

a user “to third parties for their marketing and advertising purposes without (a user’s) explicit consent” (eBay, 2017). This is necessary so as to ensure that a user is not inundated by spam emails and unsolicited calls from telemarketers. On the security front, the website points out that it takes deliberate steps to protect the information of a user via the utilization of “technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration” (eBay, 2017). The relevance of this particular part of the privacy policy cannot be overstated given the significant harm… Continue Reading...

Coca Cola Company Case Study

product. Furthermore, Coca-Cola Company emphasize on relationships rather than solely generating revenues and its advertising and marketing focuses on accomplishing its key goal, which is spreading happiness and endorsing kindness. Coca-Cola Company Generic Strategies In accordance to Porter’s Generic Strategies model, there are four basic strategies that firms can utilize in order to gain a competitive advantage over their market rivals. These strategies comprise of cost leadership, differentiation, cost focus, and differentiation focus (Porter, 1985). With respect to the cost leadership strategy, an organization endeavours to establish itself as the low-cost manufacturer in its industry. If an organization can… Continue Reading...

Consumer Behavior Advertising and Cultural Appeal

1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal advertising message appeals purpose to impact the manner in which consumers perceive themselves and how purchasing particular products can end up being advantageous to them. The message communicated through advertising appeals impacts the buying decisions and patterns of consumers. The type of message appeal to be used in the advertising is the masculine/feminine appeal. This appeal is deemed to be the most ideal for the reason that it seeks particularly to depict the ideal male or female… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

using a website or an online portal like eBay. advertising online is also less expensive, and nonprofits can use these channels to disseminate information about their cause, to encourage regular and loyal donation. With less of a need to invest in advertising, organizations can justify selling less expensive items as well and capitalize upon donors with fewer available funds to contribute. Some organizations have also been able to merge their functions with earned income potential. For example, Habitat for Humanity can train people in carpentry skills or a soup kitchen can teach people to cook. Some people are willing… Continue Reading...

Anti Obesity Programs and Policies

throughout multiple sectors. Targeting the private sector, such as limiting advertising for junk food, or even implementing bans on some types of obesity-causing products, may be necessary in order to reduce the overall cost burden of the disease. The effectiveness of obesity programs and policies can also be measured in terms of public perceptions. Some school-based interventions have been deemed “controversial” for several reasons, including the fear that the programs will increase teasing, bullying, and fat-shaming, the fear that the programs will increase the rates of use of diet pills, and the fear that the programs will lead to… Continue Reading...

How Pictures Shape the Story in Syria

photos to tell a story that will bump up advertising revenue. Since the media is there to make money (usually), it will use sensationalistic aims—spectacle—to get people to buy the publication or watch the programming. The spectacle is what sells—the peace process does not offer the same jolt. Thus, to some degree, photojournalism plays a role of keeping the media afloat and in keeping the wars going. The aftermath of the chemical “attack” in Khan Shaykhun in the Idlib, Syria, was reported widely by photojournalists and their images helped to draw eyes to the media outlets who were more… Continue Reading...