B2b Essays


Vapeusa Marketing Campaign Through Ecommerce

in the success of Vapeusa, an eCommerce business that is b2b and B2C -- using a website to sell vaporizer products and accessories to consumers looking for an alternative way to smoke. The company uses Symantec safety and security for its sales and shows that all purchases and shipments are guaranteed by Norton Guarantee -- which is meant to give consumers peace of mind about doing business with this website. This is a way of separating itself from the other players in the field and of looking more professional and credible. It shows that it has the backing of… Continue Reading...

Amazon Vs Ebay

web-based platform where all sorts of sales strategies can be employed: C2C, B2C, b2b -- and yet Amazon's ability to dominate the online marketplace has not resulted in significant income -- at least not from this particular eBay-like niche. (Minus the platform, the two are not even similar in terms of how products are sold: eBay offers bidding and direct correspondence between vendor and customer; Amazon itself acts more as the middle man, allowing vendors to post on the site so that customers can shop). Amazon's core money-maker is in cloud services -- not in transactions between a vendor… Continue Reading...

Importing Textiles from China

China is the choice, then the first place to start is Alibaba, the major b2b site linking Chinese suppliers with foreign buyers. Cultural issues are relevant to the extent that they influence business practices. For example, different cultures conceptualize contracts and business relationships differently. Where in Canada contract is a fixed agreement, not subject to any subsequent negotiation, that is not always the case in other cultures. It is worth having a Chinese liaison on hand in order to work through not only the language issues but the cultural ones as well. A Chinese-Canadian may not be enough --… Continue Reading...

The New Mobile Commerce Revolution

any given industry. Those three types are business to business ( b2b), business to consumer (B2C) and consumer to consumer (C2C). Many people know of and discuss the second of those but all three are active in many situations and the mobile commerce revolution has only enhanced and advanced that. The examples of each of these three types are prevalent, even within the garden and home goods market. Perhaps the most obvious and apparent of these three is B2C. This is seen a lot when looking at firms like Home Depot, Lowe's and HomeGoods, just to name a few, selling… Continue Reading...

Multivariate Statistics Compare and Contrast

their marketing and the recommendations they give to their clients ( b2b International). A method of multivariate statistics that complements and often accompanies factor analysis is cluster analysis. Further, there is commonly a sequence that includes, in order, factor analysis, cluster analysis and discrimination analysis. Also like factor analysis, cluster analysis is typically about trying to group and assemble widespread data plots that are perhaps not obviously related and kept together. It is a method that is used to identify structures within the data. It is commonly also referred to as segmentation analysis or taxonomy analysis. The idea is to… Continue Reading...

How to Introduce Business to Social Media

a few that align best with marketing goals. For example, a b2b company might do better using Google+ than Instagram (Harrison, 2012). A business should also only use social media when it is ready to invest. Social media management seems simple, but in fact, it requires a full-time commitment. Especially when a company is being introduced to social media, the marketing team needs to ensure that Tweets are updated, the blog is also updated, and that Facebook pages are being monitored. Customers who are ignored or who see a blog that has not been updated for years are likely… Continue Reading...

Bartleby the Scrivener Analysis Essay

Abstract Engaging in a Bartleby, the Scrivener analysis essay is bound to test one’s patience. It is one of the most inscrutable works of Herman Melville. While Melville is perhaps most famous for his nautical adventure tales, this paper delves into the enigmatic cogs and wheels that make this short story a piece of eternal literature. Eternal literature transcends the constraints of time and relatability, touching upon themes and symbols that are indelible to human existence. This paper summarizes the major events of the short story, briefly addresses the main characters, and examines the more predominant themes. Introduction Bartleby, the… Continue Reading...

Blockchain

Retrieved May 27, 2018 from https://lisk.io/academy/blockchain-basics/benefits-of-blockchain/blockchain-transparency-explained Miller, M. (2018) Blockchain has an efficiency problem. Is this the solution? b2b News Network. Retrieved May 27, 2018 from https://www.b2bnn.com/2018/02/blockchain-inefficiency/ Orcutt, M. (2018) Ethereum's smart contracts are full of holes. MIT Technology Review. Retrieved May 27, 2018 from https://www.technologyreview.com/s/610392/ethereums-smart-contracts-are-full-of-holes/ Rosic, A. (2016) Smart contracts: The blockchain technology that will replace lawyers. BlockGeeks.com. Retrieved May 27, 2018 from https://blockgeeks.com/guides/smart-contracts/ RubyGarage (2018) A guide to smart contracts and their implementation. RubyGarage. Retrieved May 27, 2018 from https://rubygarage.org/blog/guide-to-smart-contracts Smartym (2018) Smart contract security issues: What are smart contract vulnerabilities and how to protect. Smartym. Retrieved May… Continue Reading...

Marketing B2b and B2c

it will be for most people. 2. The B2C market for laptops is very different than the b2b market. The b2b market is characterized by accounts (Linton, 2018). You build relationships with the buyers for companies, and the IT people who influence the buying decision. The sale will typically be multiple units initially, with new units ordered incrementally as new people join the customers’ companies. The b2b buying process is quite long, and there are several reasons for this (Cohn, 2018). First, most companies have a complex system of approvals – for Lenovo this would be purchasing, accounting/finance and IT… Continue Reading...

The Value Of Having Brand Equity

empathy. a. Identify a recent service encounter you have experienced as a customer (either B2C or b2b) that you would classify as a generally bad or good experience. In what ways specifically did each of the five service quality dimensions contribute to your perceptions of poor or good service? Be as specific with your examples as you can. What could the service provider have done to improve each of the relevant dimensions and thus improve your experience? A recent service encounter I have experienced as a customer that I would classify as a generally good experience was when I… Continue Reading...