B2c Essays


Vapeusa Marketing Campaign Through Ecommerce

role of eCommerce in the success of Vapeusa, an eCommerce business that is B2B and b2c -- using a website to sell vaporizer products and accessories to consumers looking for an alternative way to smoke. The company uses Symantec safety and security for its sales and shows that all purchases and shipments are guaranteed by Norton Guarantee -- which is meant to give consumers peace of mind about doing business with this website. This is a way of separating itself from the other players in the field and of looking more professional and credible. It shows that it has… Continue Reading...

Amazon Vs Ebay

a C2C ecommerce site -- consumers selling to consumers. That gradually morphed into b2c as businesses (from big time car lots to small business owners) saw the advantage of posting items on eBay in order to boost sales. Amazon may appear to the untrained eye to follow in eBay's footsteps by offering a web-based platform where all sorts of sales strategies can be employed: C2C, b2c, B2B -- and yet Amazon's ability to dominate the online marketplace has not resulted in significant income -- at least not from this particular eBay-like niche. (Minus the platform, the two are not… Continue Reading...

The New Mobile Commerce Revolution

in any given industry. Those three types are business to business (B2B), business to consumer ( b2c) and consumer to consumer (C2C). Many people know of and discuss the second of those but all three are active in many situations and the mobile commerce revolution has only enhanced and advanced that. The examples of each of these three types are prevalent, even within the garden and home goods market. Perhaps the most obvious and apparent of these three is b2c. This is seen a lot when looking at firms like Home Depot, Lowe's and HomeGoods, just to name a few,… Continue Reading...

Organizational Culture at Southwest Airlines and Koch Industries

lot of direct contact with the customers. The value of this culture to Southwest is simple. Aa a b2c company, it serves consumers, and thus needs to appeal to the needs of consumers in the course of its business. Southwest therefore need people who will demonstrate an ability to go the extra mile, to always empathize with the customer, and generally to have a great attitude towards their work. The company saw that these would in each in turn be differentiating factors in the airline business. Southwest also knew that if it was going to undercut other airlines, it would… Continue Reading...

Marketing B2b and B2c

products is actually representative of how it will be for most people. 2. The b2c market for laptops is very different than the B2B market. The B2B market is characterized by accounts (Linton, 2018). You build relationships with the buyers for companies, and the IT people who influence the buying decision. The sale will typically be multiple units initially, with new units ordered incrementally as new people join the customers’ companies. The B2B buying process is quite long, and there are several reasons for this (Cohn, 2018). First, most companies have a complex system of approvals – for Lenovo this… Continue Reading...

The Value Of Having Brand Equity

assurance, and empathy. a. Identify a recent service encounter you have experienced as a customer (either b2c or B2B) that you would classify as a generally bad or good experience. In what ways specifically did each of the five service quality dimensions contribute to your perceptions of poor or good service? Be as specific with your examples as you can. What could the service provider have done to improve each of the relevant dimensions and thus improve your experience? A recent service encounter I have experienced as a customer that I would classify as a generally good experience was… Continue Reading...