Brand Essays


Walmarts International Business

and threats, which are external to the business (Downey, 2007). Strengths 1. Renowned brand Walmart has the strong suit of being a well renowned brand not only domestically but also in the global market. This makes it a household name with numerous consumers opting to deal with the retail company. 2. International Supply Chain Walmart has stores spread out internationally and has a supply chain that is efficient. This gives it a competitive edge as it can easily distribute its products to consumers globally and meet the demand that crops up (Smithson, 2015). Weaknesses 1. Minimal Profit Margins Minimal profit margins… Continue Reading...

Is Globalization a Good Thing

rendered on Mexico is that the increased globalization has led to a litany of brand names "imposing" their marketing and products on the people of that country. As explained by Bogin et al. (2014), globalization is described as a "biological, social and ideological process of change." This is rendered, also per Bogin, in the form of multinational corporations marketing and selling their products in an aggressive way in countries like Mexico. It is not as if the people who buy those products are being forced to do so. However, what is being shown is that at least some people… Continue Reading...

Changing Definition Of Beauty Versus Being Healthy

focus being needed, but it is coming shorter. References Deighton, J. (2008). Dove: Evolution of a brand. Harvard Business Review, 9-508-047(1), 1-13. Hauser, A. (2016). Is Promoting Big, Beautiful Women Unhealthy?. Everydayhealth.com. Retrieved 3 August 2016, from http://www.everydayhealth.com/weight/is-promoting-big-beautiful-women-unhealthy.aspx Worth, T. (2016). Is the fat acceptance movement bad for our health? - CNN.com. Cnn.com. Retrieved 3 August 2016, from http://www.cnn.com/2010/HEALTH/01/06/fat.acceptance/index.html Continue Reading...

Planning the Future at Galaxy Toys

To succeed in a highly dynamic and competitive environment, business organizations must effectively execute their planning activities. They must judiciously formulate their long- and short-term goals and objectives. This ensures better anticipation of the ever uncertain future (Hill & Jones, 2013). Effective planning also ensures better utilization of organizational resources (Wittman & Reuter, 2008). With reference to Galaxy Toys, an American toy manufacturing company, this paper explores the planning process. In the first part, a SWOT analysis of the company is provided, along with a choice and justification of the best long-term planning decision for the company. In the second… Continue Reading...

Corporate Social Responsibility and Philanthropic Foundations

Marquis, C., Lee, M. (2013). Who is governing whom? Executives, governance, and the structure of generosity in large U.S. firms. Strategic Management Journal, 34: 483-497. DOI: 10.1002/smj.2028 The purpose of this article is to identify the manner in which organizational structures impact organizational strategies used by corporate leadership role players. The example that the researchers give of such a structure is the corporate foundation, which is commonly directly managed by a group of corporate leaders for philanthropic purposes. However, the structure of the corporate foundation allows leaders to exercise influence that in a different corporate structure would be far less… Continue Reading...

Sophia Tannis

balance the need for a string and consistent global corporate brand and also remaining locally pertinent to consumers and other stakeholders, it will be necessary to incorporate both value of the American and European culture (Zhu, 2004). For starters, it is imperative for Tannis to acknowledge the underlying and fundamental value and expectations. This takes into account the expectations of Sophia as well as those of others, such as the Vice Presidents, external stakeholders and staff. Therefore, Tanning should assess the dissimilarities that exists between the two cultures and establish a common ground (Hall and Howard, 2008). In turn,… Continue Reading...

Heineken Case Study

changes in the industry. Another critical issue discussed in the case study is the perception of the brand of the company becoming obsolete and worn out. As pointed out, the company runs the risk of being considered a tired and unexciting brand. Going forward, Heineken should utilize the similar strategy as the unveiling of Amstel, to target young consumers and also other individualities to ensure the brand is still recognized and largely acknowledged. Identify and discuss the strategies Heineken used in the past and what they should do going forward One of the previous strategies utilized by Heineken is… Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

in the company's success will more likely remain with the company, display superior performance, and promote the company's brand. Moreover, they improve the company's bond with stakeholders (clients, communities, etc.) in terms of quality. The first step to personnel engagement is a collaborative and open corporate culture. At all organizational levels, a commitment exists to promoting fairness and transparency, which has transformed the company's culture into a more superior one. For example, at its headquarters situated in California's Palo Alto, HP has replaced its executive offices with open-plan layout (Stadtler, 2015; Meyer, 2014). Employees of the company frequently operate… Continue Reading...

Use Of Self Images in Baroque Art

Self-Images in Baroque Art 'Baroque' is a word that is employed to describe 17th- and early 18th- century European art. The art form signified a shift from Renaissance art's classism and linearity (though a few artists from that period carried on with creating artworks in the older style). Baroque was also characterized by a shift towards drama, motion, theatricality, unpredictability, and impulse. This style thrived in many areas of the European continent including Italy, Spain, Flanders, and the Netherlands, and was marked by some common elements despite the existence of major distinctions between regions and artists. Baroque sculptures and paintings… Continue Reading...

Sports Management Taxonomy in the Last 20 Years

is a tremendous growth of sports sponsorship globally. Typically, many organizations use the sports sponsorship programs to promote their brand awareness. The sports partnership has also improved in the last 20 years where two or more organizations team up to achieve sporting objectives. The sport merchandising has also become an important aspect in the sports management. Typically, the sport merchandising brings plenty of revenue to the sporting world, and has become a multi-billion-dollar industry. The sport merchandising involves selling of sports products such as T-shirts, hats, jersey, caps, and other sporting products. The advanced in the ICT (information communication… Continue Reading...

Strategic Policy and Planning at Dell Computers

The company's competitive advantage further stems from its strong brand presence worldwide, creative advertising, unparalleled e-commerce capabilities, an increasingly diversified product portfolio, and excellent customer-service. Other strengths include quality- and cost-driven partnerships with suppliers, strong financial performance, localized manufacturing, rigorous quality control systems, as well as visionary leadership under its founder Michael Dell. Despite these strengths, a number of weaknesses cannot be ignored. For instance, the company has historically paid little attention to the consumer market -- its sales are largely driven by business and institutional clients. This is unlike most of its major rivals such as HP, Lenovo,… Continue Reading...

Apple Investment and Financial Analysis

to meet the taste of the consumer. The company also uses consumer loyalty, product innovation, and brand awareness to maintain a leadership position in the industry. Despite Apple superior performances, the company ability to maintain a leadership position depends on their capability to produce quality and innovative products for the consumer. By applying sophisticated technological innovation to design and produce their products, Apple will be able to maintain an increase in financial performances. Beta Beta measures the volatility of a stock traded on the stock exchange. (Faulkender, M, Milbourn, & Thakor, 2006). Moreover, beta measures the extent the stock… Continue Reading...

Role Of the Fda with Prescription Drugs

know about what drugs are best, which ones should be avoided and why. Beyond that, a lot of the brand name drugs (especially those with a patent still in force, thus precluding a generic) are extremely expensive and there are often drugs that work just fine and are much cheaper. To be sure, there are already situations where drug companies are either limiting themselves or the tenets of corporate social responsibility are taking root. Indeed, one would be hard-pressed to give an example of any drug in the opiate (e.g. Vicodin) or benzodiazepine (e.g. Xanax) being advertised on any… Continue Reading...

Covidien Incontinence Briefs

Covidien Pad Research There are a number of major concerns when it comes to the residents of rehabilitation centers, nursing homes or any other similar facilities that house people of higher age and/or that otherwise have toileting issues. While the management, supervisors and nurses (among others) of those facilities take great care to ensure that residents are using the toilet as they need to and assisting them with the same as needed, staffing and other limitations preclude there from being any assertion that the need for Depends, Covidien Wings or other similar undergarments are not or should not be needed.… Continue Reading...

Gopros Usage Of Social Media

Using Instagram, Gopro was able to draw massive attention to its brand. In 2014, for example, the company increased its Instagram content output by nearly 100%, posting more than 40 pictures and nearly 20 videos per month at the end of the year (Burney, 2015). Those posts translate into consumer engagement, as the consumer feels it is part of a special activity and that Gopro is more than just a manufacturer -- it is also a promoter of the lifestyle and content that users want to see actively supported via social media. By promoting the sharing of content, Gopro… Continue Reading...

Strategies for Achieving Competitive Advantage

this is batch data and information obtained at the case level or brand level that outlines what took place at an earlier period contrasted with what is taking place at this instant. In addition, traditional asset-driven supply chains run and function in a sequence of storage tower with minimal integration, teamwork and perceptibility amidst different players. Different from this, the customer driven supply chain utilizes flexible and tractable planning cycles all the way through to a cycle taking place every hour. In particular, this can also be a problem for traditional supply chains as the consumer driven ones are… Continue Reading...

Rebranding at Reebok

the fitness industry. Focusing on the company, this paper describes the previous image as a brand, the reason for rebranding, as well as the rebranding undertaken and its effectiveness. Founded in the 1 ate 1890s, Reebok is one of the largest sportswear companies in the world. With its headquarters in Canton, Massachusetts, the company designs, manufactures, and markets sportswear and fitness products throughout the world. The company is particularly involved in producing athletic footwear, fitness apparel and accessories, as well as training equipment. Over the years, the company has built a strong brand presence in not only the U.S.,… Continue Reading...

Walmarts Marketing Strategies

Marketing Strategies Walmart retail chain is ranked as the number one and top most retail chain not only in the United States, but also in the world (Farfan, 2016). Starting out as a single store, Walmart has developed to turn out to be the biggest company in the world in terms of revenues. The business undertaken by Walmart as a company encompasses restaurants, superstores, retail stores and also warehouse clubs. The company also undertakes e-commerce through its website Walmart.com. In terms of retail products, the merchandises being sold in Walmart's retail stores include baby products, healthcare products, household goods, electronics,… Continue Reading...

Jerzee Fresh Natural Drinks

for its components, a few reasons why this particular NAB was selected, a SWOT analysis of the new brand, a strategic position that will be taken and an overview of the distribution channels that will exist. Something else that should be mentioned are regulatory risks and a few other items. While the healthy drink industry is getting very crowded, this is indeed because there is a marked market shift towards the same and now is the time to carve out a name for Jerzee Fresh. Analysis Basis for Name The key part of the company name, as one might… Continue Reading...

Leadership Tools and Being Fair

good thing to focus on and have as part of a leadership brand and system. At the same time, however, too much of any good thing can indeed be a bad thing. Indeed, meetings and reports should not be overly verbose and common. Emails should be done in a focused way and should not end up with people being inundated and blitzed with a ton of words. Going too far with communication can lead to people disengaging from the messages and this, of course, will lead to important things being missed. That would be why it is prudent and… Continue Reading...

Zappos.com Assessment & Analysis

"A Case For Culture." Marketing Insights 25.3 (2013): 44-45. Business Source Premier. Web. 17 Oct. 2016. Moore, John. "Becoming A Talkable brand." Baylor Business Review 30.2 (2012): 22- 23. Business Source Premier. Web. 17 Oct. 2016. Northouse, Peter Guy. Introduction To Leadership. 3rd ed., 2014,. Perschel, Anne. "Work-Life Flow: How Individuals, Zappos, And Other Innovative Companies Achieve High Engagement." Global Business & Organizational Excellence 29.5 (2010): 17-30. Business Source Premier. Web. 17 Oct. 2016. Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91.3 (2013): 76. MEDLINE. Web. 17 Oct. 2016. Reingold, Jennifer. "Another Zappos Leader Departs." Fortune.Com (2016):… Continue Reading...

Workplace and Gender Discrimination

.....social injustice and inequality. First, literature related to the fundamentals of discrimination and descriptions of gender discrimination are discussed in the literature. Following a detailed discussion of what the literature says about gender discrimination, the literature review shifts toward the quantifiable effects of gender discrimination in the workplace. Effects are examined both in terms of measurable effects on organizations and individuals. Fundamentals of Discrimination Discrimination is unfortunately pervasive in the workplace. Described as an "inaccurate perception of differences," discrimination can be based on independent variables like race, gender, language, and other demographics (Cleveland, Vescio & Barnes-Farrell, p. 149). The differences… Continue Reading...

Social Responsibility and Ethics in Corporations

a general marketing strategy, in order to promote the brand as one that is socially responsible and thereby position the organization not just ethically but also strategically within the marketplace. Next, Marinova (2013) defines terms related to ethics and corporate social responsibility to help organizations to identify their weaknesses in these areas and make strong commitments to change and revising their ethical policies, particular in marketing. Moreover, the author offers some of the direct marketing solutions related to specific issues like false advertising and the sale of potentially harmful products from toys containing lead paint to food products containing… Continue Reading...

Shopping Malls in Latin America

El Mall: The Spatial and Class Politics of Shopping Malls in Latin America This paper delineates a summary and discussion of what the author points out in chapter two and three of the book. The main argument made by the author in chapter two is how the retail world is experiencing globalization and how shopping mall professionals are on the rise. The International Council of Shopping Centers (ICSC) in the past ten years or so has slowly been backed with substance. The international motivation and incentive was perceptible in the year 2013 where the commercial property development organizations flaunted maps… Continue Reading...

Al Sadeem Landscape Strategic Analysis

a niche market is that an organization is better placed to create robust customer loyalty to its brand, thereby making it quite difficult for its competitors to invade its specific market segment (Hill & Jones, 2012). Al Sadeem serves a much broader clientele. At this point, it may be more prudent to narrow its market focus. For instance, the company may elect to narrow down to high-end real estate establishments such as hotels, resorts, and recreation parks. The company may also narrow its focus to small and medium-sized clients as opposed to serving small, medium-sized and large clients. In… Continue Reading...

Pro Sports and Stadium Construction Trends

sports is for teams to make their mark -- to brand themselves into giants with millions of fans and followers wearing the jerseys of the athletes they love. Part and parcel with this devotion is the concept of a sports team having its own arena or stadium -- just like a god or goddess in ancient Athens would have had its own temple dedicated just to their worship. Indeed, of the 30 Major League Baseball teams, 22 of them have their own publicly-owned single-purpose stadiums. In the NFL, a similar ratio is found. Among pro-sports clubs where arenas can… Continue Reading...

Disney Pixar Analysis

leverage this asset, it is not a special asset by any means. Pixar's brand is also powerful. It is rare, valuable, and impossible to imitate in the field of computer animation. Pixar leverages its brand well, though there are concerns that recent films are not helping the company to strengthen its brand. Continue Reading...

Gatt and Nestle in the Philippines

which were frequented by poorer people, this is still where it did its most business. Nestle's brand was its biggest seller: coffee was actually called "Nescafe" by Filipinos. The drink therefore was known by a brand rather than by what it actually was -- instant coffee. Nestle had been able to secure such a high percentage of the market in the Philippines because of the rapid decrease in the cost of coffee beans in the global market (including the Philippines). This, coupled with the reduced cost of packaging in foil, helped Nestle pass savings on to consumers which in… Continue Reading...

Treatment Modalities for Act and Ipt

IPT have distinct roles, and different patients may be referred to one of these treatment modalities yet resist treatment in some way. Rather than viewing these patients as categorically "difficult," therapists would be better off repositioning and rebranding ACT and IPT to better sell their respective models. It is also helpful to understand patient reservations, recognize there may be cross-cultural variables at stake in the communication process, or other patient-centric variables impacting their attitudes toward the particular modality. Many patients naturally mistrust a treatment modality that is new or unfamiliar to them, or which they have never heard of before… Continue Reading...

Project Management

.....project management approach is increasingly becoming popular in today's workplace. Organisations are ever more recognising the benefits of accomplishing tasks and activities as projects -- better task coordination, quicker task execution, and so on (Larson et al., 2013). The author's organisation, a renewable energy firm with operations in Australia and beyond, has particularly been shifting to the project management approach in recent years. The organisation is currently interested in acquiring or merging with a suitable rival to improve its market share and competitive advantage. The merger or acquisition process is often not an easy undertaking. It requires proper planning and… Continue Reading...

Glaxosmithkline and Porters Five Forces

paradigm, there are multiple ways that this can manifest. Whether it be brand image, brand presence, product safety or other issues, competition can create a lot of back and forth between differing firms. Even if GSK does very well for itself, the pharmaceutical landscape is indeed rather crowded and GSK surely knows that there are plenty of those firms that will gladly attempt to fill any voids, perceived or otherwise, created by GSK and their actions or inactions. Coming back to the BBC competitor/statistic list referenced earlier, there are ten companies in the greater pharmaceutical realm (Anderson, 2016). Every… Continue Reading...

Marketing

Coca-Cola's product (Curd, 2015). Marketing Communications Coca-Cola is a big company that enjoys a huge brand and brand awareness. The marketing strategy will take getting TV ad spots as well as pushing a campaign on social media and other websites including video sharing sites like Youtube. The design of the campaign has the potential to go viral so users sharing can aid in getting the word out. Consumers respond well when they feel like they have actively chosen to view a video on their own will and are more likely to spread it if that is the case. Also, the target… Continue Reading...

Gender Discrimination and Wage Differential

.....social injustice and inequality. First, literature related to the fundamentals of discrimination and descriptions of gender discrimination are discussed in the literature. Following a detailed discussion of what the literature says about gender discrimination, the literature review shifts toward the quantifiable effects of gender discrimination in the workplace. Effects are examined both in terms of measurable effects on organizations and individuals. Fundamentals of Discrimination Discrimination is unfortunately pervasive in the workplace. Described as an "inaccurate perception of differences," discrimination can be based on independent variables like race, gender, language, and other demographics (Cleveland, Vescio & Barnes-Farrell, p. 149). The differences… Continue Reading...

Whigs Democrats and the Second Party System

19th century, the federalist/anti-federalist schism dominated political discourse in the United States. The so-called "first party system" became less relevant as increasing numbers of citizens became politically active, leading to a greater plurality of voices and opinions. Even then, political parties had not yet become fully formed. Most elections had candidates running independently. However, the anti-federalists had become the Democratic-Republicans and they emerged as a dominant presence in the controversial 1824 presidential election. When he was defeated in that election by John Quincy Adams, Andrew Jackson and his supporters started the Democratic Party as an opposition group. In response, John… Continue Reading...

Marriott Internationals Management Style

U.S.: Diversion Books. Touryalai, H. (2013, July 15. Marriott's upgrade: new CEO Arne Sorenson freshens up the brand for millenials. Forbes. Retrieved from: http://www.forbes.com/sites/halahtouryalai/2013/06/26/marriotts-upgrade-new-ceo- arne-sorenson-enlivens-the-hotel-giant-aims-for-1-million-rooms/#4cf866dc5dd1 Continue Reading...

Spring 2017 Fashion and Lifestyle Trends

2017 right around the corner, it is time to see what designers have in store, and what new trends might be popping up on the horizon. One of the most notable emerging trends is the shift away from technology and complexity, as we find comfort, solace, and retreat in simplicity and the natural world. This theme is evident in both fashion and interior design. As Gudy (2016) points out, emerging design trends reveal "our instinctive need to express ourselves in a world that is, at times, lost in a rush of souls chaos." A similar trend towards simplicity and taking… Continue Reading...

A Concise Analysis Of Financial Performance Of Companies

customers to express their dissatisfaction by simply quitting a brand. When international brands' images are sullied by ESG-related problems, the resultant instantaneous backlash has the capacity of abruptly and negatively impacting income and demand (Eccles, Ioannou & Serafeim, 2014). Organizations having a poor reputation when it comes to ESG related matters are vulnerable to monetary risks, including a very genuine threat of facing lawsuits in the future, greater remediation and regulatory expense, vulnerability to natural and manmade catastrophes and potential loss of competitive edge to more creative, forward-thinking firms. Meanwhile, sound corporate citizenship will typically result in reduced personnel… Continue Reading...

Facebook Web Presence Analysis

Microsoft, Yahoo, and AOL are other major competitors of Facebook. However, a major strength of Facebook is its strong brand in the social media industry. Typically, Facebook allows people to advertise charging low fees assisting the company to enjoy high-profit margins. The company has also recorded billions of active users monthly and the users are growing daily. Facebook also offers excellent users experience to customers making the company be ahead of its competitors. Moreover, Facebook is ranked first among the social media with 1.79 million monthly active users. (Ingram, 2015).However, Youtube is ranked second with 1 million month visitors.… Continue Reading...

Toyota Center Of Houston Rockets

The Toyota Center constitutes an indoor downtown Houston playfield for the NBA's Houston Rockets team, who principally utilize the premises as their headquarters. The site originally housed the nation's hockey league's Houston Aeros team. In July of 2003, this arena assumed the name of 'Toyota Center', following a one-hundred-million-dollar agreement the team signed with the automotive manufacturer, according naming rights to the latter. At that time, it was the nation's 4th biggest contract for a sporting arena. Of the rights, the leading multinational won by signing the contract were the company's logo set down at a highly prominent spot on… Continue Reading...

Supply Chain Strategies

also losses in sales to ascertain the product variations that are rationalized with respect to margins, brand equity and also channel necessities. The second technique is logistics enhancement where the company makes a comparison of the costs of distribution with the costs for design and material. For instance, a lesser and lighter product might facilitate cost-effective airfreight, decreasing inventory costs and enhancing receptiveness. On the other hand, a more complex product necessitates minimal packaging material and faces minimal returns owing to damage (Supply Chain Brain, 2016). Another technique utilized by HP is commonality and re-use. This encompasses assessing the… Continue Reading...

Maison Lanvin Company Analysis

2006 to manage men's line in order to strengthen Lanvin brand. Lucas launched the first Lanvin urban sneakers that have now been famous for its iconic to caps. In 2009, Lanvin received a mainstream press attention when Michele Obama was photographed wearing the Lanvin's sneakers designed with metallic toe pink caps. Lucas also designs a new Lanvin silhouette modernizing the shape using the noble and innovative fabrics such as silk to match the contemporary innovative people tastes. Lanvin House also appointed Bouchra Jarrar as the creative director in 2016. Typically, Bouchra possesses an extraordinary expertise who used her renowned… Continue Reading...

Benefits and Shortcomings Of Outsourcing Sports Venue Services

of outsourcing outweigh the disadvantages. Discussion and Conclusion If I were the leading team in the brand new stadium to a third party company, I will outsource some of the services to subcontractors. First, I will outsource the following services to the subcontractors. I will outsource the marketing services to the external service providers. It is essential to realize that effective promotion of sporting events is very critical to generating revenue. Thus, many marketing companies are well equipped to provide direct promotion for the sports venues. The strategy will assist our organization to generate revenue and cut the cost of operations.… Continue Reading...

Developing Your Professional Life

the most important considerations to make during this process include networking, consistency in professional brand, and maintaining connections with a career coach or mentor. Through focusing on these various aspects, an individual effectively enhances his professional practice and development processes. Role of Networking in My Professional Life As part of enhancing my knowledge and experience in my career, I have developed vital networks with different people. Throughout my professional practice, I have realized that networking plays a crucial role in enhancing my knowledge, skills, and abilities. Generally, my career requires me to network, especially because of the changing nature… Continue Reading...

Chinese Sport Venue and Market Values

floorboards, dashboards, and restrooms of the major sporting venues are painted with brand message and sponsors logo. A report carried out by the EIU (2015) reveals shows that the commercialization of the sport is taking a hold in China. The international sporting companies are pouring millions of dollars to promote the sporting events in China. The Chamber of Commerce (2015) also reveals "the Chinese Sports Sponsorship Market worth approximately $2 billion U.S. dollars a year, and currently it worth more than $15 billion. China's sports industry as a whole has maintained a growth average of 16% per year." (Chamber… Continue Reading...

Leadership Styles in My Community

support that they might be able to emotionally deal with the trials that this brand new event, never-before conducted in our parish event would surely bring about. Northouse (2016) notes that a servant leader must have a deep understanding of the mission, the values inherent in it, and the ability to feel what others are going through and put himself in their shoes to help them through difficult times. I was able to do this all throughout the process and it really helped to bring our team together. The parish also became inspired by the activity and renewed the… Continue Reading...

Post Feminism and Hip Hop

Carnal teachings: raunch aesthetics as queer feminist pedagogies in Yo! Majesty's hip hop practice" by Jilian Hernandez, the essay explores the concept of 'raunch aesthetics' in the video for the song, "Don't Let Go." Hernandez also explore the notions of community cultural capital, color blind/new racism, and postfeminism through the performance of the women in the video. Hernandez's interpretation of queer and feminist teachings via these four concepts and through the music video provides a unique look, into analysis of text and visuals to gather and form ideas and theory. The first concept to analyze is 'raunch aesthetics'. A term… Continue Reading...

Demand Planning

2014). It may result in customer dissatisfaction, reduced loyalty to the brand or organisation, and even the loss of customers. With customers' increased access to many options in today's increasingly competitive business environment, an organisation cannot afford to allow its relationships to weaken with its customers. Poor customer relations may negatively affect business operations. Running out of stock may hurt the business in terms of not only revenue loss and customer dissatisfaction, but also creating needless costs (Chase, 2013). During out-of-stock circumstances emanating from underestimating demand, organisations are often compelled to incur extra costs in instituting unexpected production changeovers… Continue Reading...

Social Shift from Religion to Spirituality

Religion and Spirituality in a Broad Sense Spirituality and religion are two terms that have rather unstable, historically changing definitions, characterized by numerous implied and explicit theological considerations. Further, the general contention is that these definitions are either overly specific or overly generic. A more astonishing fact is, possibly, these researches' level of concurrence that spirituality represents a private, budding, personal and emotional sphere, whilst religion is more public, group-based and fairly stable. Interviews and questionnaire tools arising out of these definitions characteristically undertake measurements of the spirituality element by posing questions with regard to people's self-identity, psychological experiences, and… Continue Reading...

Sports Marketing Plan

2014). Sponsorship will provide important benefits in terms of visibility and Green Bay Packers brand awareness. Securing a sponsorship deal, however, can be a challenge for sports organisations related with Green Bay Packers. With many sports organisations competing for sponsorship deals, sponsors often go for proposals that offer the great return on investment or value for money (Bruton, 2016). It will be important for Green Bay Packers to demonstrate to the sponsor how the sponsorship deal benefits both, Green Bay Packers and the sponsor, especially in terms of lead generation, brand visibility, and online traffic. References Bruton, D. (2016).… Continue Reading...

Marketing an Emba Program in Vietnam

global names. This represents good opportunity to build a brand in Ho Chi Minh City early in the development of the Vietnamese economy. Getting in early is actually quite important given the need to find a local partner for curriculum and course content -- there are only so many of those worth partnering with, and once they have established partnerships that will be a major barrier to entry for other foreign schools. In essence, the external analysis says that if Vietnam is viewed as a good market to enter, then the timing should be as soon as possible. Action… Continue Reading...

Inventory and Supply Chain Management

have ensued and ensure customer satisfaction as well as ongoing brand loyalty. 4. Estimating the reorder point would also require modeling, such as stochastic modeling (Glynn, n.d.). The modeling algorithm would have to take into account numerous variables, including the SKU category (fast movers, medium movers, slow movers, and very slow movers), which would be one of the most important means of determining the reorder point. Vendor lead-in time would also be important to factor into the computation of reorder points, as the reorder point needs to be earlier for suppliers like EJK versus ones that can fill an… Continue Reading...

Cost Accounting for Sleepease Ltd

Insight Into the Two Costing Technique: Absorption Costing and Marginal Costing. brand. Broad Research in Accounting, Negotiation, and Distribution. 4(1).50-61. Noreen, E.W. Brewer, P.C. Garrison, R.H. (2013). Managerial Accounting for Managers ( 3rd Edition). Mcgraw-Hill Higher Education. Murthy, A., Gurusamy, S. (2009). Cost Accounting (2thed.). Chennai: The Mcgraw-Hill Companies. Lay, D. (2011). Fixed Cost vs. Variable Cost. Learn HR. Retrieved Dec 7, 2016, from http://leanhrblog.com/fixed-cost-vs.-variable-cost/ Rajasekaran, V., and lalitha, R. (2010).Cost Accounting. New Delhi: Pearson. Continue Reading...

Small Local Business Marketing Plan

their social media by offering special promotions and interactions with consumers to create brand loyalty and a sense of belonging to a bigger community, which is what Toshi achieves through its positioning supporting arts and culture. Therefore, Toshi Dream Spa and Salon has solidified a competitive advantage in the community. Because of their unique branding, social media maximization, and collaboration with local artists, Toshi Dream Spa and Salon has become more than just a place where customers come for their services and treatments. The business has become like a local institution. However, the recent success of Toshi could be… Continue Reading...

Nigeria Boko Haram and African Terrorism

how Boko Haram's 2009 uprising "set a precedent," and showed how a specifically Nigerian brand of Islamic fundamentalism was competing with secular Nigerian institutions. Economic disenfranchisement, "party politics and politics of anxiety," and desperate politicians have fomented the anti-government sentiments among northern Nigerians, and Islamic leaders have remained relatively "ambivalent" to the group (p. 1). This article is helpful for understanding Boko Haram within the context of Nigerian political, social, and economic institutions. Blanchard, L.P. (2014). Nigeria's Boko Haram: Frequently Asked Questions. Current Politics and Economics of Africa7(2) (2014): 143-172. Blanchard (2014) discusses Boko Haram from the perspective of… Continue Reading...

Platos Myth Of the Cave and Technology Today

In his Allegory of the Cave, Plato depicts a world where prisoners are held in a cave for their entire life (Cohen). The puppeteers cast shadows on the wall of the cave, and the prisoners see the shadows as reality. Upon breaking free from the cave, the prisoners come to the realisation that their entire existence has been a lie. They discover how others have controlled their life. This allegory has a great deal of relevance today, particularly in the age of technology. Today's human beings can be likened to the prisoners. Technology controls us -- from television to computers,… Continue Reading...

Oreo's Entry into China and India

the Chinese orientation to cookies in general (let alone to the Oreo brand itself). From a SWOT perspective, Oreo was in a position to build its brand in both markets if it adapted to the particular demands of each. This paper will discuss how one could determine which markets to target short versus long-term and how one could develop a strategy for a new product as well as measure its implementation in Capsim. The lessons learned from Oreo's market penetration and eventual success in both China and India show that some situations require long-term planning while other situations can… Continue Reading...

Rivalry Strategy Tool

High) The consumer’s ability to identify and recognize brands from industry encompasses brand awareness. In delineation, brand awareness is the magnitude to which consumers are able to easily remember the brand when they opt for a product. According to research undertaken about 50 percent of consumers are able to identify the Apple brand whereas 25 percent of the consumers are able to acknowledge Samsung products. This indicates that the capability of consumers to ascertain different brands in the smartphone industry (Eom and Cho, 2015). Degree of switching costs Low Medium (X High)   With respect to the smartphone industry, one… Continue Reading...

Fujitsu Limited Case

with TechShop and other Silicon Valley companies enabled Fujitsu to strengthen its core capabilities and enhance its brand awareness in the global market. With the rapid evolution of the internet and the immense opportunities it promised, open innovation placed Fujitsu in a better position to exploit the opportunities. When contemplating its open innovation strategy, Fujitsu carefully assessed its resources and capabilities as well as opportunities in the ICT market. The firm realised that though it had strong innovation capabilities, it would not successfully pursue the North American market and increase the awareness of its brand without access to Silicon… Continue Reading...

Starbucks Financial Assessment

capital requirements (Nijmeijer, Fabbricotti, & Huijsman, 2014). The franchising model allowed the brand to expand with third parties making investments in branded cafes, paying a fee for using the name, as well as purchasing the inputs from the franchisor (Min & Min, 2011). This provided revenue for Starbucks, at the same time as limiting the risk and benefiting from local knowledge provided by the local investors (Mintzberg, Quinn, & Goshal, 2003). The organisation has faced some challenges, decreasing demand following the recession, and difficulties associated with cannibalisation reduced sales in some areas, and resulted in a restructuring of the… Continue Reading...

Work Life Balance and Positive Outcomes for Organizations and Employees

for organizations is that work life balance improves the brand image of the organization, achieving a better working setting, offering an image of avant-gardism and indicating commitment to corporate social responsibility. In addition, it gives rise to diminished absenteeism, enhances level of productivity and enhanced management of human resources. It is imperative to note that Yamamoto and Matsuura (2014) attained constant outcomes by finding that the impacts of work life balance practices were differently reliant on organizational characteristics, so that organizations with better outcomes make comprehensive work life practices. As a result, the correlation between the work life balance… Continue Reading...

Effects Of Gender Related Bullying and Harassment

Bullying and Conflict in Relation to Learning About Gender and Other Forms of Equity One of the harsh realities of life in the United States is the potential for bullying behaviors to adversely affect the learning environment for young victims, transforming the school environment from a place of learning into one that is dreaded and feared. Moreover, bullying behaviors can have a profound effect on the manner in which young people are socialized concerning gender roles as well as their perspectives concerning equity later in life. To determine the facts about these issues, this paper provides a review of the… Continue Reading...

Globalisation and Business Cultures and Practices

Globalisation Led to a Convergence of Business Cultures and Practices? Globalisation, generally defined as the economic, political, and cultural convergence of the world, is undoubtedly a major hallmark of the modern world (French, 2010). The world has increasingly become interconnected in terms of economic activities, communication, technology, social aspects, as well as politics. Indeed, the once diversified and distanced world has converged into a small global village because of globalisation. Globalisation has led to the interdependence of not only politics and economic activities, but also culture (Grewal, 2008). Cultural convergence is now a widely-recognised phenomenon (Cojocaru, 2011). Owing to increased… Continue Reading...

Analysis Of Zain Telecommunications Kuwait

Zain Telecommunications Kuwait The purpose of this group project is to provide an opportunity for students to make the application of concepts covered in this course to a real Kuwaiti firm. The firm considered in the project is Zain Telecommunications Kuwait. Zain is a top mobile telecommunications provider in the Middle East and North Africa. The company was initially established in the year 1983 in Kuwait and was known as Mobile Telecommunications Company (MTC). The company made major strides by becoming the first mobile operator in the Middle East region. As the company instigated its expansion approach in 2003, Zain… Continue Reading...

Main Themes in the Film Yentl

film "Yentl" "Yentl" is a tale set in 19th century Poland, portraying a vivacious, independent little girl called Yentl from the Polish Jewish community, who was doggedly determined to follow her dreams despite knockbacks. Yentl obstinately wishes to pursue education in a community where academics, particularly Jewish religious learning, is strictly reserved for males only and is forbidden for girls. Posing as a youth, Yentl, however, flouts all societal rules and prohibitions with the strength of character that goes well with the personality of Barbra Streisand, who is the director, producer and co-writer of this remarkable movie. Although the film… Continue Reading...

Case 16-2: the Cable Guys Accounting

it has pleased its performance duty to move a brand by assessing when the customer can seize control of that brand. If some contracts, control is moved either when the merchandise is delivered to the client's website or when the brand is distributed which rest on the terms contract. Nevertheless, for some contracts, a client could obtain rule of a product although the product still is in physical control of the individual. In particular cases, the client can guide the use of and get all the long-lasting advantages from the brand even though it has chosen not to exercise… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

same. Kraft Canada plans on being the leader of the pack when it comes to brand innovation to petition to the Millennial Mindset customer. As one of the most iconic brands in a portfolio decades in the making, Kraft Canada is leading the pack when it comes to brand innovation to appeal to the Millennial Mindset consumer. Because the focus has been on the parents of the Millennials, Kraft understands that it needs to reinvent its whole corporate culture to replicate more of a start-up feel that has set up to be efficacious in Silicon Valley. Focusing on value… Continue Reading...

Cialis Marketing Plan

they would most likely stick with a dependable and established brand like Viagra. Thus, the most bankable option would be stable husbands. The Lilly ICOS documents suggest of the men aged 30-65 roughly 15% suffer from ED. That means the target population for would be around 22.5 million, factor in marriage/living together (80% of target population) and that would leave a major sample. This strategy would be the most viable because it takes into consideration the impact Viagra has had on men with ED. This is in relation to values and income. Part 3 Starting in 1998, Viagra began… Continue Reading...

Head Start Program Evaluation

Launched in the year 1965, the Head Start program cultivates preparedness for school among kids from poor backgrounds by providing them with social, nutritional, educational, health and other relevant services. Ever since its introduction, the program has catered to over 33 million early childhood-age kids (0-5 years of age) and their family members. Figures for 2015 revealed program funding to cater to almost a million expectant mothers and early childhood-age kids at home, educational facilities, and family childcare homes within rural, urban, and suburban communities across America. The program's advantages are being closely scrutinized in the wake of congressional talks… Continue Reading...

Mcdonald's

hiding their marketing scheme is also notable as an effective means of brand building and creating trust and loyalty with their customers. Catchy jingles, popular celebrities, fun toys, they all make up McDonald's still effective advertising strategy that evolves as each year passes. The mixed use of old and new symbols helps tie back to tradition while adapting to the new challenges presented by an ever-expanding market. American society is an evolving culture as well. The author makes a note of this towards the end of the article by suggesting that there is now a desire to explore American… Continue Reading...

Elements Of Marketing Strategy

Marketing Segmentation is dividing customers according to "distinct characteristics, needs or behaviors.". This is distinct from targeting, which takes those segments and then seeks to determine how valuable each segment is to the business. So the targets are roughly the segments, put into order of attractiveness. Positioning is how the product's messaging will position the product for each segment. What this really means is finding the messaging that will appeal to each target market, based on its needs and behaviors, as identified during the segmentation process. Dolan notes that there are several different common segmentation variables (p.12). There are demographic… Continue Reading...

12 Angry Men Prejudice Vs Justice

Lumet's filmed adaptation of Reginald Rose's Twelve Angry Men focuses primarily on prejudice and the ways in which prejudice can obscure or distort one's sense of justice. The twelve jurors in the film all have their own personalities, their own backgrounds, their own histories, their own preoccupations: one wants to catch the ballgame and is willing to vote whichever way will get him out of the room sooner; another sees the defendant as nothing more than the representation of everything he hates about ungrateful youths; another looks not at the defendant nor at his watch but rather at the facts… Continue Reading...

Supply Chain Balanced Scorecard

.....business world is filled with a multitude of work environments that demand quick and effective responses. That is why one of the key ingredients for any successful business is the ability to gain competitive advantage via leveraging of performance-based measurement. To maintain high productivity levels and employees, make customers happy, and increase profits, a company must recognize and understand its weaknesses so it can improve general performance. Assessing performance gaps and planning initiatives to address any identified performance problems should be priority for organizational effectiveness to remain consistent. To do this, a company can adopt a basic four-stage performance measurement… Continue Reading...

Swot Analysis to Develop Strategy

a low rate of return. The third major weakness that 3 Squares faces is common to all start-ups. The company's brand is completely unknown. When you start a company, people simply have never heard of you before, and a lot of the initial marketing activity revolves around creating brand awareness, and establishing a message. It is not easy to start from scratch. It is pretty reasonable to suggest that 3 Squares is going to need some word-of-mouth recommendations from its early clients, but ultimately the market is often geographically scattered. This is why it is recommended to initially target areas… Continue Reading...

Woodrings Floral Gardens

appreciation, and compassion through floral gifts. Positioning Positioning is essentially about the image consumers have in mind about a particular brand, product, or service. It is about how a company differentiates itself from the competition -- the uniqueness of its products or services (Zentes, Morschett and Schramm-Klein 179). Effective positioning helps a retailer gain an important competitive advantage in the marketplace. Indeed, with many retailers in the market offering similar merchandise, effective positioning enables a retailer to have a competitive edge over its rivals. Woodrings positions itself as the preferred provider of floral gifts in State College. The company differentiates itself… Continue Reading...

Digital Marketing Details and Plans

people and that drives sales. The six countries in question, of course, are the target markets. The brand values will basically be the same for all of the countries and markets. It is all about being fashionable but with a Middle Eastern flair and culture vibe. Keeping the message as homogenous as possible is a good thing in many respects but adjustments must be made from country to country and from culture to culture as is necessary to drive sales and remain culturally sensitive. To state the obvious, target markets would be the groups and clusters of people that… Continue Reading...

Feminism in Frankenstein Introduction

Frankenstein, Mary Shelley claims that the Publishers of Standard Novels specifically requested that she "furnish them with some account of the origin of the story," (16). However, the Publishers of Standard Novels did not simply want to know how the author had considered the main premise, plot, and theme of the Frankenstein story but that the story -- and its female authorship -- seemed contrary to prevailing gender norms. According to Shelley, the publishers wondered, "how I, then a young girl, came to think of, and to dilate upon, so very hideous an idea?" (16). If young girls were supposed… Continue Reading...

Film Juno Analysis

and Juno does convey problematic gender discourse in spite of its essentially feminist outlook. By conveying a soft brand of feminism with ironic overtimes, the Reitman film manages to appeal to a broad mainstream audience, pleasing the pro-life set in that Juno keeps the baby and also avoiding what could have easily become proselytizing for the anti-choice movement. The writing is one reason why Juno became relatively successful, earning Diablo Cody an Academy Award for Best Original Screenplay. Adding liberal doses of both wet and dry comedy helps to uplift what might otherwise been a heavy film about a… Continue Reading...

Marketing Tools for Business Strategy

pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on the rise but is effective as well, because most audiences find that video content is more engaging than other forms of content (Sharma, 2017). Artificial intelligence is a big one, and that includes the use of smarter chatbots. These will pop-up on screen to help pull visitors to a website into the marketing funnel more quickly, and they have proven to be quite effective (Grennan, 2017).… Continue Reading...

Americana Group

and also as the major operators of fast-food brands. Position takes into account the practice of designing a company's brand, image and value in order for the consumers within the target segment comprehend what the company or brand signifies or represents in line with its competitors. In this case, the Americana Group occupies a quality, extensiveness range, and convenient position. As a result, the Americana Group is conveying a message to consumers and attempting to establish a competitive advantage that it expects will attract and fascinate consumers within a sub-segment of the target market. Therefore, apart from the consumers… Continue Reading...

Spirit Airlines Strategic Analysis and Recommendations

and demerits. A differentiation strategy offers benefits such as improved brand reputation, increased customer satisfaction, and greater customer loyalty (Johnson, Scholes & Whittington, 2010). Nonetheless, a differentiation strategy can be readily imitated by competitors. Additionally, a differentiation strategy often involves substantial costs, especially due to the need to develop strong brand recognition. Customer-Oriented Strategy   A customer-oriented strategy also drives word-of-mouth, customer satisfaction, customer retention, and brand recognition. Additionally, customer-centeredness serves as a driver of revenue and profitability (Hill & Jones, 2012). However, too much focus on customers' needs may sometimes hinder a firm's innovativeness as the firm may… Continue Reading...

Career Planning Development and Management

is to enter into a profession that I will enjoy, so a brand manager will suit me. As a brand manager, I will be in charge of product development and marketing. I prefer to deal with products such as high-tech and software. The primary goal of brand managers is to manage and strengthen the brands since their decisions have a great impact on the company's success. I believe that I will serve well as a product manager because I have the required skills for the position: tactical and strategic skills. My strategic skills will allow me to assess the… Continue Reading...

Leadership and Ethical Decision Making

hotel chain. However, the contract renewal discussions should incorporate deliberations regarding the brand name and quality of UWEAR and PALEDENIM. Additionally, Joe should develop a plan for competing with Threads4U and engage his company's management towards offering some promotions or higher price cut as compared to Threads4U's offer. Relevant Ethical Theory for Joe's Response to the Situation The proposed response for Joe in this situation is supported by utilitarianism ethical theory, which focuses on promoting the good of all. Based on this theory, an act is not inherently right or wrong, but its rightness or wrongness is determined based… Continue Reading...

Online Marketing and Success

Strategic Approach to Marketing Communications When undertaking any business activity, it is important to have a strategic plan. A strategic plan will offer a guideline on the way specific activity should be approached. It will enable the staff, management, and the stakeholders to assess the level of achievement in the organization. The results obtained will be compared with the projections estimated in the strategic plan. Marketing communication is an important aspect of any organization (Cheung & Thadani, 2012). It involves the language and presentation used when creating product awareness and encouraging customers to buy products and services offered in the… Continue Reading...

Swot Analysis

care, high levels of patient satisfaction, highly skilled staff, strategic location, extensive brand recognition, and valuable community partnerships. These strengths give the organisation a crucial competitive edge in its industry of operation. Even so, the organisation cannot afford to rest on its laurels -- it must constantly improve its strengths if it is to effectively counter the increasingly significant threat of competition. In addition to competition, the organisation faces the threat of unfavourable government regulations. Due to its nature, the healthcare industry is one of the most regulated industries. The government extensively monitors the industry to ensure public safety.… Continue Reading...

Are Olay's Claims Ethical

Olay Advertisement Analysis It is without a doubt that the people of the United States and much of the rest of the modernized and industrialized world are extremely focused on beauty, attractiveness and the perceptions of others. This focus and analysis is often pointed inward and towards the self but it also projected and stated outward in many ways as well. Advertisers know this full well and beauty product marketers in particular use that fact and detail as a wedge to sell beauty products. Olay is certainly among the companies that does this and this is easy to see when… Continue Reading...

Psy 620 Psychology and Cognitive Science Journals

Week 1 1.  Although I was familiar with the main ideas and technical vocabulary we encountered in this week's readings on learning acquisition and development in cognitive psychology, there are a few terms that are worth exploring in more depth or may be unfamiliar to some of my less educated peers. For example, Wiley & Dee (2011) use the term "mentalistic," which is not a commonly used word and is not even located in the Word dictionary. For example, the sentence they use is: "Mentalistic terms, such as belief and desire, were branded as superfluous and unscientific, and removed from… Continue Reading...

Operational Marketing and Strategic Positioning

(2014) article show the importance of operational marketing and strategic brand positioning, especially as described in chapter 8 of the text. For example, the text lists the seven steps in the positioning process, starting with the identification of the relevant sets of competitive products that serve the target market. Ahmed, Kristal & Pagell (2014) indicate the same, using case studies of firms like L'Oreal using diversified approaches in identifying core products, target market, and competitor analyses to gain strategic competitive advantage and market leadership. Similarly, Ahmed, Kristal & Pagell (2014) discuss the attributes of what the text calls the… Continue Reading...

Martha Stewart Omnimedia Corporate Governance Case Study

of having Stewart as controlling shareholder and face of the brand is that she knows that everything is tied to her, which gives her strong incentive to maintain the best public image possible. The downside is that the company has little fallback should there be any issues with Stewart -- it was very exposed. Her prison term may not have completely destroyed the company, but it did damage. Further, there are governance issues with this set-up, and there appears to be situations where Stewart's ego contributed to needless, damaging conflicts. 6. MSO failed to move quickly on the web,… Continue Reading...

Walmart Global Strategy

well in some countries and not the others (Ghemawat, 2013). Strengths Wal-Mart's global strategy is associated with its strong brand image. It is known in most countries such as Mexico and China, which provides it with an opportunity to develop well and make sure that it has built or developed new stores. Consequently, the company buys most of the products from the mother country, which provides the consumers with a sense of ownership and in the process reduce any resistance. For example, it buys most of the products sold in China from the American companies that operate in China. This provides… Continue Reading...

Management and Operation Consulting for Google

side with a powerful impact on Google as a brand. This is evident where the search engine of Google machine is updated from time to time. The updates enable Google home to have interactive features on its gadgets that are designed to engage people in a conversation and in visiting this site. The teams at Google were able to understand that their key to great marketing evolved around the use of viral and creative ideas. In most cases, the use of strategies that are invisible and secretive enabled them to make the brand noticed. Google understood that they needed… Continue Reading...

Krispy Kreme Case Study

both of which are highly competitive. The QSR side of the business has low switching costs, moderate brand loyalty, and at the local level especially there are few barriers to entry. At the national level, barriers to entry are much higher, but intensity of rivalry, especially between Krispy Kreme and Dunkin Donuts, is high. This affects pricing power, though KK has been able to offset that by successfully differentiating its product. This line of the business was the source for most of the issues that plagued the company after it expanded too rapidly. The second key element, besides the… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

a few objective or even critical comments amid a sea of positive information about the brand or specific product, the paid reviewer engenders trust and therefore creates an illusion of credibility. The ill informed consumer might be prone to trusting the paid reviewer because of the lack of ability to test the veracity of online consumer reviews. In spite of the drawbacks of online reviews in terms of the potential for fakes, the benefits of online consumer reviews are tremendous from the customer's perspective. The customer perceives online reviews as they would a review by a trusted friend (Anderson,… Continue Reading...

Analysis Of Kimberley Clark Sustainability Report

manufacturer, which opens it up to a number of issues regarding sustainability. This paper will review Kimberley Clark's approach to sustainability, based on information presented in the company's 2015 Sustainability Report, and understanding of the key issues surrounding sustainability in general. Sustainability Kimberley Clark produces a periodic sustainability report, and the last one was produced in 2015. The production of these reports is voluntary for business, and the content contained within them is also voluntary. In general, production of a sustainability report is an important step towards transparency and accountability in the sustainability practices of a business. The 2015 report… Continue Reading...

Apple Market Share Increase for Ipad 4

mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that… Continue Reading...

Apple Increase in Market Share for Ipad 4

and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared towards increasing the sales of the iPad which is one of the most recent products of Apple. Apple Inc. is a fairly large corporation with a huge startup capital base and a corporate culture that is inclined… Continue Reading...

Review Of Human Resource Management

strategy's level of success will be reliant on the quality of the brand position of the employer. This implies that the organization has to develop a distinctive image which prospective job applicants value and relate to, and which is associated to the policies and values of the organization (Ozbilgin et al., 2014). Training and Development Training and development are part of the manner in which the multinational corporation builds and develops its stock of human capital. One of the key ways in attaining effective training and development is through the creation of individual schools that undertake in-house training. The… Continue Reading...

Reebok Nfl Replica Jerseys

Reebok NFL Replica Jerseys: A Case for Postponement Reebok International Ltd. (Reebok) is an American sportswear and apparel company. With its headquarters in Canton, Massachusetts, the company designs, manufactures, and markets a broad range of sports apparel and footwear brands worldwide. Under the leadership of Paul Fireman, the company has grown over the years to become one of the largest players in the global sportswear and apparel industry. In 2000, Reebok entered into a 10-year agreement with the National Football League (NFL) to manufacture and market NFL licensed merchandise, including an NFL-branded apparel line, footwear, practice apparel, sideline apparel, and… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

their intended audiences to have penetrative marketing strategies. The company is focused on expanding its market segments through brand awareness techniques through creative and appealing structures. The company's target segments are divided into some structured groups. For instance, the demographic segmentation considers income, gender as well as traditions and customs (Dimitri, & Oberholtzer, 2009). The company needs to aggressively advertise in magazines, newspapers, social media, over the radio, and through television to reach as many customers as possible. By embracing the push strategy, it will combine sales promotion with aggressive mass selling to communicate the organic foods offered to… Continue Reading...

Biological Theories Of Crime

.....biological well-being and the features of the environment and how these affect a person's behavior and criminal tendencies is made clear by biological theories. Research has proved that the common traits and actions seen in criminals like delusion, brutality, loneliness and spontaneity are a function of several biological features such as physical problems, blood glucose levels and eating habits, external head damage, mental function and makeup, heredity, body systems and impaired mental function. The supporters of this theory believe that the biological insight into conventional actions of criminal minds give more effective tools, mechanisms, beliefs and examples which can work… Continue Reading...

Fit Tea and Advertising

business. The aim is to increase visibility and generate brand awareness of the product and/or service, thereby increasing potential profits. Companies do this all the time when they are first launching a brand-new product or service. For example, Apple increases its advertising when they first launch a new iPhone. The same can be said with companies like Amazon when they launch a new version of their kindle. The type of signals, advertisers make for their company are to create a connection with the consumer base. The customers need to feel a deeper connection to the product that will compel… Continue Reading...

Branding a Potrait Studio Online

Premier Portraits: Online Branding Proposal Premier Portraits is a luxury brand. Its customers are not interested in bargain prices but in quality and the prestige of having a custom photographic portrait of themselves or a loved one ("Different Types of Goods," 2016). Given that the target audience comprises corporate executives, sports figures, politicians, actors, and other people in the media or with significant income, price not a concern versus crafting an image of exclusivity. In the case of some media figures, the portraits may be used in marketing their own personal brand. Product Offering… Continue Reading...

Branding Strategy and Marketing Communication Plan

With themes such as environmental sustainability and public safety, public relations initiatives can be used to create a positive brand image. Creating a brand Image In a rigorously competitive space such as the automobile industry, the importance of creating a powerful brand image cannot be overemphasized. Achieving this requires a proper understanding of the target audience as well as competition (Mullins & Walker, 2013). A positive brand image can be created by emphasizing a consistent message across all communication channels. From television and print advertising to social media and public relations initiatives, all brand messages will emphasize why the… Continue Reading...

National Institute Of Health Care Management

of the Foundation works with include: Caitlin Ellis, Senior Research and Policy Analyst; Katherine McDonald, Communications and brand Manager; Carolyn Myers, Director of Administration; Kathryn Santoro, Director of Policy and Development; Julie Schoenman, Director of Research and Quality; and Kristen Wade, Administrative Assistant (NIHCM Staff, 2017). The nature of the stakeholder relationship in the case of these individuals is that they are all working together on the same team to promote the aims and achieve the goals of the Foundation. The impact that a person in this career might have in improving the health care system is significant. A… Continue Reading...

Cognition and Learning

Increasing of skills and knowledge and even knowledge of the society cannot be possible without social interactions. That is the basis of the social cognitive theory as it brings together attitudinal and cognitive effects. The major forms of continuous learning are via the environment, the web, media houses and social communications. The intensity of the effect this new knowledge would have on people is dependent on their individual mindsets. Social communication (as earlier stated) is a major way of increasing knowledge and deriving meaning from these. In this handbook, we have given a thorough breakdown of social cognition and the… Continue Reading...

Globalization Culture and Politics in Asia

tenuous. Secondly, there is no guarantee of authenticity, if the hats are indeed meant to be brand items. As Chaudhry and Zimmerman have pointed out, globalization has enabled "consumer complicity" in the sale and purchase of counterfeit goods,[footnoteRef:2] especially in Asia, where Western tourists are happy to purchase authentic looking products like brand name hats at an ultra-cheap price, as there is no way of knowing that the product is a knock-off. This presents certain legal problems, as Chaudhry and Zimmerman note, especially when it comes to stealing brand images and intellectual property rights. Were globalization not in effect,… Continue Reading...

Recent American History and Pedagogy

textbook writers who manipulate the historical record to suit the American brand identity. Similarly, Dudziak reframes the Brown v. Board of Education ruling to show how the landmark Supreme Court case has been systematically taken out of context. A more accurate understanding of Brown v. Board of Education situates the decision within the broader historical, cultural, and even international context. As Dudziak points out, the international community had long been suspicious of American values given the rank hypocrisy evident in Jim Crow. Brown was not just about the triumph of the justice system in securing equal rights; it was… Continue Reading...

External Business Environment from 3 Squares Restaurant

A stable economic promise remains critical for 3 Squares in expanding and growing the brand. In the social factors segment, adoption of real food menus remains decisive in adapting to the new trends in customer experiences. Increased public awareness concerning the health impacts of fast foods particularly obesity has dominated discussions. As a result, consumers have shifted preferences to natural and additive-free foods. Foods that exhibit local and regional tastes have also become prominent. 3 Squares stand to capitalize on this trend by quickly adopting cuisines that are natural and reflect on local menus. For example, various analysts have… Continue Reading...

Product Strategy and Product Life Cycle

regarding the product. The goal of using IMC for marketing this software product is to develop a strong brand image and generate considerable sales (Saeed, Naeem, Bilal & Naz, 2013). On the other hand, direct marketing will involve selling the software directly to the individual and corporate clients through the established distribution and retail channels. The media strategy will involve identifying suitable types of media methods for marketing the software. In essence, the company will focus on identifying and utilizing media channels that help in reaching more individual and corporate customers for the product. One of the media methods… Continue Reading...

Mental State Of Shakespeare's Hamlet

Hamlet's Insanity Hamlet's sanity has been questioned by critics of the play for centuries: is the Dane merely acting in order to fool the spies following him around the castle? -- or does he actually lose his mind? Part of the difficulty is that both seem possible (Davis 629). The other part is that critics tend to think it an either/or proposition -- as in, either Hamlet is acting or Hamlet is insane. The play, however, provides all the evidence one needs to assert that Hamlet is indeed acting insane initially (feigning madness) but that as the drama unfolds, his… Continue Reading...

Stuart Cellars Case and Marketing Mix

and assessment. With a product as universally loved as wine, it becomes critical to set one's own brand apart from the competitors, especially in a demanding and competitive market like that in California. As profitable as the wine business can be, the product itself is dependent on several factors that may largely be outside of the vintner's control including fluctuations in climate and warehousing issues. The product informs all other aspects of the marketing mix, including how the wine is positioned within the gamut of all its competitors but also how each individual vintage is positioned within the family… Continue Reading...

How Artists Drive Gentrification and Political Issues

.....gentrification" was first coined in 1964 by sociologist Ruth Glass, who commented on the changing "social character" of districts in London (Smith 1996, 33). Glass critiqued the process of gentrification, however inevitable it might seem to a realist, on the grounds that it threatened to undermine social welfare. Gentrification cannot be discussed without reference to the intersections between race, class, and power. However, gentrification may be an unreasonably maligned concept and term. Artists have consistently and historically stood at the forefront of gentrification, as the earliest pioneers of urban gentrification around the world. Ironically, though, artists have frequently been framed… Continue Reading...

How to Measure the Effectiveness Of Organization

who have experienced domestic abuse. After 27 years of serving women in the community, PM needs to boost its brand and profile in order to attract more funding and more reliable long-term sources of funding. Moreover, Protect Me serves an already underprivileged community. If PM positions itself as a community hub, the organization might be able to reach its strategic goals more effectively. In other words, domestic violence cannot necessarily be separated from other issues like homelessness and drug abuse but outreach services cannot continue to be diverted away from the primary population. Women seeking PM's services might themselves… Continue Reading...

Zara and Sprint Comparing and Contrasting

pleasing appearance than the more functional, utilitarian Sprint look. The Zara logo is clean and modern simply featuring the brand name in a characteristic font without an accompanying logo. Sprint's yellow fan-shaped logo is uninspiring. However, Sprint's products are actually utilitarian in nature, as the company is a service provider and only partners with manufacturers to place their brand on phones and other products. Zara does have a strikingly similar approach to clothing, which lacks originality, veers towards copycatting of luxury brands, and stresses the importance of trend as opposed to a few flagship items. Zara's approach to clothing… Continue Reading...

Law Enforcement and Corrections

advertising message of a police department within a community comprises its brand and identity for candidates. For instance, in this case, having an internet-based recruitment video sequence, an assortment of images purposed to present information to applicants comprising of a diverse workforce, will nurture a deep, emotive supplement to the department and its assumed values. Therefore, this will delineate diversity and prospects for advancement by minority applicants increasing the number of potential recruits (Wilson, 2014). References Brown, A., Lopez, M. (2013). IV. Ranking Latino Population's in the Nation's Metropolitan Areas. Pew Research Center. Retrieved from: http://www.pewhispanic.org/2013/08/29/iv-ranking-latino-populations-in-the-nations-metropolitan-areas/ Bureau of Justice… Continue Reading...

Launching a Car Rental Company at Okc Airport

New Car Rental Property Proposal Despite the proliferation of ride-sharing services such as Lyft and Uber, the rental car industry continues to thrive, with average fleet sizes and revenues experiencing significant increases since 2015 (2016 U.S. car rental market, 2017). One market location that is well positioned for a new non-franchise car rental enterprise is Oklahoma City, Oklahoma (OKC) which hosts a world-class international airport, the Will Rogers World Airport, located just 6 miles from the city's downtown. This paper provides an overview of the U.S. car rental market and a description of the basic business model that will be… Continue Reading...

Anti-bullying Bill in Texas

Texas House Bill (HB304) - Relating civil liability bullying a child 1. Title of the Suggested Bill Texas State’s ‘anti-bullying’ house bill possesses the following key features. Its title appropriately alludes to the protection of children’s rights (CAIR Texas, 2017). If enacted, the law would: a. Offer tools to educational institutions: This bill would authorize educational institutions to examine cases of bullying outside of school, develop a tip line that maintains anonymity, and enable greater educational institution latitude in penalizing pupils who engage in major cyber bullying (e.g., urging a child to kill him/herself). b. Reduce the number of victims:… Continue Reading...

Effective Skills for Organizational Leadership

2017, from http://money.usnews.com/money/blogs/outside-voices-careers/2012/04/17/7-ways-to-sharpen-your-leadership-skills- Watkins, M.D. (2009, November 4). Seven Rules for Succeeding as a brand-New Leader. Forbes. Retrieved June 20, 2017, from https://www.forbes.com/2009/11/04/new-job-success-leadership-ceonetwork-employment.html Continue Reading...

Gun Fu and Hong Kong Cinema

Bonding Over Bullets: Gun Fu is the Way to a Better Tomorrow John Woo redefined the action film genre with his 1986 Hong Kong film A Better Tomorrow. Staring the Asian TV star Chow Yun Fat and movie star Ti Lung, the film transcended the action genre already well-established in the West by using the various tropes of the genre (gangsters, the conflicted family, brother-against-brother, friend-in-peril, reformed hood, betrayal, and so on), mixing in elements of melodrama and morality (both Buddhism and Christianity appear in the film), and layering it with stylized gun violence -- gunplay like swordplay -- in… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

an educational organization. Although the reputation of Microsoft as a brand was not damaged significantly, the company still undertook a raft of measures to safeguard its interests. Analyze the potential product liability issues surrounding the death of John's wife and other potential litigants against PharmaCARE as a result of AD23. Be sure to explain product liability law and then answer the question specifically The death if John's wife is the result of negligence by PharmaCARE. Despite this incident, PharmaCARE continued marketing the product. It can be interpreted; therefore, that all the company cared about was making profits, not safety… Continue Reading...

Social, Legal, and Ethical Issues in Marketing

The manufacturing, advertising, and retailing of a product devoid of consideration for ethical, legal, and social aspects is harmful to the general success of any entity. The company in consideration is Jolly Company, which is presenting Bubbly Energy Drink. This is a start-up company that will have its base of operations in the State of Texas, in the United States. With the U.S. being the domestic market, the international market included in this discussion is Mexico. Energy drinks are amidst the most fast growing business segments of the entire beverage industry in the present day and are progressively more market… Continue Reading...

Eugenics Movement

Organized Psychology’s Involvement in the Eugenics Movement The eugenics movement that began in the United States during the 1920s reached a brutal extreme with the Nazis’ experimentation with improving the racial stock of human beings through controlled breeding, and this movement would have significant implications well into the 21st century (Sutton, 2015). Many practitioners today, though, may be unaware of organized psychology’s role in contributing to the eugenics movement during the 20th century (Newhouse, 2016). To gain some new insights into this issue, this paper reviews the relevant primary and secondary literature concerning organized psychology’s long involvement in the eugenics… Continue Reading...

Yonuts Company Analysis Essay

them a unique competitor.  Krispy Kreme has a strong brand, annual sales of $461 million, and a product that is positioned at a premium to most any doughnut company that is bigger, so they are a legitimate competitor.  However, they also court the mass market, something that takes them away from direct competition with YoNuts to some extent.   Many consumers see doughnuts as something to eat out, rather than something to purchase from a grocery store.  This is because doughnuts are better fresh.  As such, any doughnut shop is a legitimate competitor as well.  Krispy Kreme ($569 million… Continue Reading...

Us Airways and American Airlines Merger Essay

had a mandate to win back its dominant market position while it still had a strong brand. The merger would allow American to regain some of the scale that it had lost since 2005. US Airways was always one of the smaller major airlines, and its share at the time of the merger is estimated to be just over 8% by a number of vaguely reputable sources. This figure is in line with confirmed numbers from the 2014 year, US Airways had a share of 8.2%, and American 12.4%. The combined company will therefore be the largest airline in… Continue Reading...

Legalshield Pre-paid Legal Services Essay

give careful consideration based on the company’s existing 40-year-old brand that enjoyed widespread recognition.  Notwithstanding this long-term investment in brand equity, LegalShield’s chief executive officer, Rip Mason, emphasized that, “We believe this company has untapped potential for future growth and the [LegalShield] brand reflects the expanded vision we have for the company moving forward” (cited in Carter, 2011, p. 3). Company representatives also cited strong operational and administrative systems and the scalable operating system and legal network as the basis for this optimistic projection (Carter, 2011). The company also reported that it would be focusing on development new market… Continue Reading...

Carnival Cruise Customer Relationship Management

1. Should Carnival do “CRM?” Carnival should definitely do CRM. Carnival obtained its identity as the “fun ship” when its maiden voyage ran onto a sandbar: the management team turned the disaster into a enjoyable experience for passengers by opening the bar for them. It was an inspired reaction to a difficult situation—and it helped to earn the cruise line its reputation. However, having developed over the decades and become a mid-tier line (neither on the cheap nor on the expensive side—though it does offer an experience that competes just as well against any of the luxury brands), Carnival wants… Continue Reading...

Jeff Bezos Leadership Skills

by Bloomberg Business Week (2004), Jeff Bezos mentioned that “A brand for a company is like a reputation for a person. An individual earns reputation through trying to do difficult things effortlessly.” Amazon’s CEO is famous for his distinctive and innovative manner of approach and his business culture as one of the biggest leaders over the universe currently. Dimensions of Organizational Culture According to Kantor and Streitfeld (2015), Amazon corporate culture forces the workers to surpass the conventional constraints and traditions to establish not only authentic perceptions but also solutions. As the leading online retailer, the organization carries on… Continue Reading...

Honey Maid’s “this Is Wholesome” Campaign

Maid graham crackers are a childhood staple. However, the brand has been growing its consumer base by using an unusual approach. Its “This is Wholesome” campaign depicts a variety of nontraditional families enjoying its products in the form of s’mores, in milk, and with honey. The families include same-sex couples, a punk rock family with tattoos, an East Asian family, and others. The message conveys an expanded definition of the traditional American family and is clearly marketed to people who either view themselves as being a part of such families (either because of friends or relatives) or as strong… Continue Reading...

Race and Gender Representation in Advertisements

a Facebook ad released by Dove, a Unilever-owned personal care brand. Dove released the ad in early October, 2017 in an effort to promote its body lotion. In general, Dove targeted female consumers of body lotions. More specifically, three social groups are represented in the ad: women in general, women of color, and White (light skinned) women. The ad portrays a dark skinned woman transforming to a light skinned woman after supposedly applying the lotion. From the perspective of the advertiser, the lotion is suitable for the three groups represented in the ad. While Dove merely intended to promote… Continue Reading...

How to Introduce Business to Social Media

these platforms. The company can use visual platforms to ensure their imagery and logos are consistent with their brand image and identity. Twitter and Facebook use visual and video data, too, but also offer opportunities for verbal discourse. Companies can use these sites to reach new customers, and encourage feedback. Another important reason to introduce a company to social media is that social media transforms the marketing strategy. What used to be a one-directional marketing message is not multi-directional. The company no longer communicates one way with the customer. With social media, the customer also communicates with the company,… Continue Reading...

Confidentiality Breaches & Informed Consent when Testing New Drugs

regimes have clauses through which third world countries may legitimately respond appropriately for obtaining at affordable prices the brand name HIV/AIDS drugs, or the cheaper version of the drugs for the benefit of their people. It is vital that healthcare providers, policymakers, and pharmaceutical countries work in partnership to ensure that people living with AIDS in third world countries do not die because of lack of access to ARVs. Some of WHO’s priorities include the basic right of each human being to relish the highest achievable standard of health. States and individuals need to cooperate on ensuring everybody is… Continue Reading...

Universal Preschool - Government Support and Financing

Part 1 The growing relevance of Universal preschool education across the world is a pointer to its relevance. I am of the opinion that the government should support and finance preschool education via grants whose payment is made to not only public, but also private sector educational providers. This is a model that has already been tested, tried, and applied in Great Britain. Studies conducted on this front have demonstrated that the relevance of preschool programs cannot be overstated when it come to the social development of children (Swiniarski, 2007). Here, these programs have a positive impact in the enhancement… Continue Reading...

Understanding Nike’s Marketing Channels

At times, customers can have their clothes customised under the same Nike brand. The company also has many models and endorsers who market and promote their products. The CEO of Nike is a former athlete who used to compete in the long-distance run. Thus, this factor displays how the top management values their customers by ensuring that they offer quality products and services. The company also provides a friendly relationship between their workers and clients. They ensure that clients are provided with quality products that reach on time based on the customers’ preferences. Nike has also improved its image… Continue Reading...

The Community Aspect Of Business

Denver, Wurstkuche was just out of place: it didn’t address any particular need or satisfy any particular brand; it was an example of the brand attempting to fit into an environment where it had no moorings, no connection to the people or the culture. Future expansion should be dependent upon considering the social responsibility aspect of the organization: what can it do for a community in order to bring consumers into the bar and its development so that they feel like stakeholders—like family? This is the recipe for success that Wurstkuche should follow; it served it well in L.A.,… Continue Reading...

Colonialwebb's Human Resource Plan

contributed to the increase in the demand for construction workforce in order to promote industry growth. Description of Company, brand and Staff Retention Strategies ColonialWebb is one of the profitable companies in the construction industry since it has developed to become a leader in the Mid-South. Given its leading position in the construction industry, ColonialWebb is a Comfort Systems USA company that provides services like superior construction as well as installation and service of developing mechanical systems. Some of the factors that have contributed to the company’s increased growth and profitability include industry experience, technical expertise, and a wide range… Continue Reading...

Criminal Law Cases Examinations

People v. Goetz (1986) 1. Give an overview of the case. The controversial People v. Goetz (1986) involves the Defendant, Bernhard Goetz (Defendant) who shot and injured four young black men on a subway train in the Bronx. Four black youths, Troy Canty, Darryl Cabey, James Ramseur and Barry Allen were riding the subway train; two of the youths had screwdrivers hidden on their person, later admitting the intention of using these screwdrivers to unscrew the coin boxes attached to arcade games. The defendant was also riding the train and had an unlicensed .38 caliber pistol, a gun he had… Continue Reading...

A Contingency Model Of Leadership and Follower Self Esteem Leadership

was to examine the impact of two sales promotion tools (free gifts and price discounts) on brand image as well as the mediating role of promotional benefit level and brand awareness level. The survey was administered to 635 students drawn from a business administration institute in Syria. The researcher formulated five hypotheses: H1) the positive impact of free gifts on brand image is greater than that of price discounts; H2) the impact of price discounts on brand image will be stronger at a high promotional benefit level compared to free gifts; H3) the effect of price discounts and free… Continue Reading...

Globalization Is Not Americanization

neoliberalism, the tenets of which can be traced back to the Enlightenment (Kagan, 2007). In fact, the recent brand of globalization that takes on a neoliberal form can be framed in a far more positive light than simply reverting to accusations of American imperialism. From the middle of the 1980s until now, the world has witnessed “the greatest reshuffle of personal incomes since the Industrial Revolution,” from Western Europe and the United States towards both West and East Asia (Milanovic, 2016, p. 1). Furthermore, this may be “the first time that global inequality has declined in the past two… Continue Reading...

Apples Stock Movement 2017

enjoy the products, have many friends who enjoy the products and think it is a great brand to be a part of. I think that it will continue to perform well thanks to the creative forces within the company and the good leadership at the top of the company. I bought AAPL at $156 and sold at $174 for an 11.5% gain. I purchased the stock because Apple is one of the top five stocks on the Nasdaq and one of the top companies in the world. It pays a high dividend and is sought after by serious investors.… Continue Reading...

Reminiscing on My Teens

The traditional adage is that it takes an entire village to raise a child. In my case, this expression has a certain degree of validity. As I reminisce about my adolescence, there are a number of different experiences I have had which are directly related to my environment or surrounding ecosystem at the time. The best way to categorize this environment is in accordance to Bronfenbrenner’s ecological systems theory, which includes a number of different stratifications for a child’s milieu. Contextualizing my teenage years through this psychological lens, as well as others such as social learning theory andPiaget’s childhood cognitive… Continue Reading...

Apple's Human Resources Strategy

in the stock market, with a market cap of $870 billion. The company has the world's most valuable brand, as ranked by Interbrand (Beer, 2017). This value reflects not only the reputation of the company and its products, along with its profits, but also the belief from the market that Apple as a company is capable of building on its successes, and being a market leader for the foreseeable future. The company has 123,000 full-time employees (Yahoo! Finance, 2017). Most of Apple's manufacturing is done by third party contractors, so the majority of its employees work in design, engineering,… Continue Reading...

A Historical Comparison Of Christianity and Buddhism

Christianity and Buddhism also worked within their own cultures and communities, not necessarily intending to start brand new religions, but more to reform or revitalize their own. Gautama Buddha “was one of the many critics of the religious establishment” in his time: namely the Vedic religion that the world now knows as Hinduism (Violatti 1). Several centuries later, Jesus of Nazareth served a similarly disruptive role in his community, being leader to a movement that pushed for political change within the religious establishment of Judaism. The New Testament is filled with references to Jesus upsetting the Jewish religious order.… Continue Reading...

Best Practices Involved in Changing the Accounting Information System Ais

the pioneer in fire apparatus production in the United States and by the mid-2000s was recognized as the top brand of custom made fire-fighting, rescue cars as well as ambulances (Huber and Daft, 1986; Bhagwani, 2009). In 2008, ALF underwent a fiscal problem and then recognized that this failure was caused by IBM's unsuccessful Enterprise Resource Planning (ERP) execution. Precisely, the information filed in the bankruptcy court of law, recognized that the issues took place when ALF had stemmed out as an independent firm from its parent company Freightliner, its prior owner. Of the transition, ALF outsourced manufacturing, payroll,… Continue Reading...

Bandura Self Efficacy and Chomsky Skinner Debate

The most significant point Chomsky makes is related to the seeming oversimplification of Skinner’s brand of behaviorism. Chomsky believed that Skinner was basing his entire view of human behavior and learning on simplistic stimulus-response activity, and Chomsky wanted to show that human beings are far more complex than animals. Coming at the issue from the perspective of a linguist, Chomsky also focused on how complex verbal behaviors are, and suggested that behaviorism cannot explain how human beings process language. Chomsky also suggested that Skinner’s methodologies were weak, in that they were only valid within the laboratory setting and not… Continue Reading...

Proposed Immigration Bill

Introduction A lot gets lost in the current debates over immigration in the United States. When we regurgitate what we hear on the news or on Facebook, we fail to think deeply or critically about the issues. This nation is a settler nation; of that there is no doubt. European settlers displaced, forcibly removed, betrayed, and in many cases killed indigenous people whose land this was for centuries before. Those same Europeans cultivated a sense of entitlement to these lands, pushing farther and farther west until they hit yet another ocean. And they did not even stop there. They pressed… Continue Reading...

Future Of the Wto

be impossible. References Ahmed, S. & Bick, A. (2017). Trump’s national security strategy: A new brand of mercantilism? Retrieved from http://carnegieendowment.org/2017/08/17/trump-s-national-security-strategy-new-brand-of-mercantilism-pub-72816 Bloomberg. (2017). China’s Silk Road cuts through some of the world’s riskiest countries. Retrieved from https://www.bloomberg.com/news/articles/2017-10-25/china-s-new-silk-road-runs-mostly-through-junk-rated-territory Brown, C. (2017). Will the Proposed US Border Tax Provoke WTO Retaliation from Trading Partners? Retrieved from https://piie.com/system/files/documents/pb17-11.pdf Gonzales, A. (2017). Govt pushing for inclusive globalization at WTO meet. Retrieved from http://www.manilatimes.net/govt-pushing-inclusive-globalization-wto-meet/367928/ Lamy, P. (2012). Emerging economies have shifted the balance of power in world trade. WTO. Retrieved from https://www.wto.org/english/news_e/sppl_e/sppl258_e.htm Lohr, S. (2016). New approach to corporate tax law has House GOP support. Retrieved… Continue Reading...

Universal Religions and the History Of the World

its society and adapting to local customs and norms. Therefore, each place that adopted Buddhism evolved a unique brand or type of Buddhism. Theravadan Buddhism became the norm in Southeast Asia, for example. Local kings and rulers capitalized on the ability of Buddhism, as a universal religion, to provide a guiding truth and moral framework for the people. Universal religions do enable social control to a degree that provincial religions do not. Similar to the spread of Buddhism, Christianity also spread far from its origin in the Middle East into the Caucasus and Europe. Like Buddhism, the first three… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

water market. Some of the efforts included buying a spring water company and a shot at selling a brand that was sparkling. However, these efforts did not yield fruit. The management came to the conclusion that the best method to create a successful water brand was to exploit a resource that was already in existence, i.e. the water treatment equipment already at the bottling plant locations. These were being used to purify water for the soft drinks that the company produced (McKay, 2002). The then Pepsi beverage main CEO along with his team figured out that there was a… Continue Reading...

Adidas Market Entry

Company Background Adidas was formed in Herzogenaurach, a town in Mittelfranken, north of Nürnberg, not far from Erlangen, and remains headquartered there today. The company was founded by Adi and Rudolf Dassler. The brothers eventually had a falling out, with Rudolph founding Puma. Adidas has grown to become one of the leading designers and marketers of sports apparel, footballs, and other related items. The company operates globally, has revenues of nearly €20 billion, and profits of €0.72 billion in 2015 (Adidas 2015 Annual Report). Adidas competes against Nike, Reebok, Puma, and several other brands in this space. Major product lines… Continue Reading...

Coca Cola Mission Vision and Values

of intent with respect to being a beverage company embedded here. The second clause reflects the brand personality. The company's products aren't particularly good in any objective way, but the marketing around them is universally upbeat and positive. Further, this clause can have internal value as well – optimism and happiness as part of the mission can be expressed internally, such that employees who are in different states of challenge and conflict can view this as an imperative and maybe keep things more upbeat than they normally might. The third clause is actually two distinct clauses. Creating value is merely… Continue Reading...

General Mills Business Strategy

21, 2018 from https://www.ft.com/content/d98f2cc0-0273-11e2-8cf8-00144feabdc0 Tuttle, B. (2017) A bunch of local brand are about to disappear from Whole Foods. CNN Money. Retrieved January 21, 2018 from http://time.com/money/4951402/whole-foods-amazon-small-local-brands-groceries/   Continue Reading...

Coca Cola Analysis

bargaining power, and high level of rivalry with its chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws, environment… Continue Reading...

Malcolm Gladwell’s Blink the Power Of Thinking Without Thinking

persuasive case about the risks of focusing too much on factual information, such as the fixation upon taste versus brand appeal at Coke or some physicians’ assumption that they merely need to present data, not to connection an emotional level with patients, he does not really provide guidance about how to use one’s gut in an intelligently reliable fashion. One of the most frustrating aspects about something like “court sense” or intuition is that it can be so difficult to define. The reasons why some people seem to be able to pick out the right sort of information (factual… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws,… Continue Reading...

Advertising Campaign Overview Of Dyson Products

Overview of the product, its brand category, and the niche that it is intended to fill Headquartered in the UK, technology firm, Dyson, designs and makes vacuum cleaners, heaters, hand dryers, and bladeless fans. It has recently ventured into the hairdryer product category. The company’s most popular offering is its range of ‘bag- less’ vacuum cleaners. According to its trademark, Dyson vacuum cleaners never lose suction. Established in the year 1978 by inventor James Dyson, the inspiration for this corporation came to the entrepreneur when he pulled his… Continue Reading...

Consumer Behavior and Puffed Rice

days, I myself face a tough decision when it comes to selecting a brand. The buyers I studied appeared to be deciding on their brand on the basis of price, value and brand familiarity. After selecting their brand, diverse buyers depicted diverse post- purchase conduct. While a few chose their chocolate chips, placed them in the shopping cart and headed straight to the cashier or to pick other items, others continued to seek other alternatives despite having already placed their product of choice in their shopping cart. The former display brand loyalty and familiarity, as they know the brandContinue Reading...

Apple

down. Retrieved from https://www.macrumors.com/2017/10/10/apple-mac-shipments-down-q3-2017/ Heller, R. (2017). Monetary mischief and the debt trap. Cato Journal, 37(2), 247-261. Fortune. (2016). Smartphone brand market share. Retrieved from https://fortunedotcom.files.wordpress.com/2016/02/476885906137.gif FRED. (2018a). Real GDP. Retrieved from https://fred.stlouisfed.org/series/GDPC1 FRED. (2018b). CPI. Retrieved from https://fred.stlouisfed.org/series/CPIAUCSL FRED. (2018c). Fed funds rate. https://fred.stlouisfed.org/series/FEDFUNDS Goldprice.org. (2018). DXY. Retrieved from https://goldprice.org/ Mobasheri, A. (2017). Recession is near. Retrieved from https://www.cnbc.com/2017/06/27/op-ed-a-history-of-economic-cycles-suggests-a-recession-is-near.html PR. (2017). Apple press release. Retrieved from https://www.apple.com/newsroom/2017/11/apple-reports-fourth-quarter-results/ Spangler, T. (2018). Apple posts record revenue. Retrieved from http://variety.com/2018/digital/news/apple-iphone-x-sales-earnings-q1-2018-1202684154/ Statista. (2018). Apple income. Retrieved from https://www.statista.com/statistics/265125/total-net-sales-of-apple-since-2004/ Yavas, B.F. & Rezayat, F. (2016). Country ETF returns and volatility spillovers in emerging stock… Continue Reading...

Health Information Systems Assessment

1. How does or can HIT influence costs, quality, or access? Health information technology (HIT) utilization, in the words of Shekelle, Morton, and Keeler (2006), “has been promoted as having tremendous promise in improving the efficiency, cost-effectiveness, quality, and safety of medical care delivery…” With regard to quality, the authors point out that thanks to the integration of tools of knowledge acquisition and automated decision making, HIT comes in handy in medical error reduction. HIT also reduces redundancy, thus effectively bringing down costs associated with obtaining healthcare. This is more so the case with centralized medical records made possible by… Continue Reading...

The Relationship Of Csr and Employee Attitudes Essay

CSR As Du Preez and Bendixen (2015) note, a consumer’s initial exposure to a company’s brand typically comes from the employees who stand on the front lines of the company’s workplace. These employees represent the face of the business and thus embody the business’s brand. They are the brand’s diplomats in a sense, and if the consumer is put off by the employees, the brand suffers. In order for employees to represent their organization’s brand with confidence and enthusiasm, they must be able to believe in the brand, embrace the organization’s CSR policies, and promote the spirit of these policies… Continue Reading...

Coca Cola Company Case Study

selected in the SWOT analysis comprise of distribution system, company valuation, and brand equity. Coca-Cola Company’s system of distribution is unique and inimitable. Second, its high market value facilitates sustaining differentiation and brand equity aids in ensuring its different products are purchased across the world. The three items selected in the weaknesses area in the SWOT analysis include the intense market rivalry with Pepsi, lack of a healthy beverage offering, and low product diversification. It is imperative for Coca-Cola Company to diversify the range of products being offered in the market. In addition, the company should roll out a… Continue Reading...

Whole Foods Market Strategic Analysis

company, perhaps motivated by the profit potential of the space, launched an organic and natural food products brand called Naturally Preferred. This particular company adopts a low-cost strategy and as Rittenhouse (2017) points out, “to be on equal footing with some of its competitors,” WFM may have to slash its prices going forward. 3.3 Trader Joe’s Over time, the company has adopted a well-planned expansion mode, with its presence now being felt across 32+ states. With an annual sales figure of 1.37 billion, the company does not seem to be a worthy competitor to WFM. However, considering that the… Continue Reading...

Steps Of Economic Growth in Usa China and Germany

in human as well as physical capital (Wolak, 2011). Nonetheless, all through the initial phases of the advancement of a brand new technology, the US possesses a relative edge in the manufacturing of goods empowered by this creativity. Nevertheless, as soon as these systems end up being well-understood and manufacturing procedures are created that utilize less-skilled work crews, production will relocate to nations with more affordable work crews. These kinds of financial forces aren\'t considerably distinctive from the economic pushes that caused majority of the children’s toys being designed in America and manufactured in China as well as other developing… Continue Reading...

Consumer Behavior Advertising and Cultural Appeal

1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal Advertising message appeals purpose to impact the manner in which consumers perceive themselves and how purchasing particular products can end up being advantageous to them. The message communicated through advertising appeals impacts the buying decisions and patterns of consumers. The type of message appeal to be used in the advertising is the masculine/feminine appeal. This appeal is deemed to be the most ideal for the reason that it seeks particularly to depict the ideal male or female to… Continue Reading...

Analysis Of Strategy Implementation at the Coca-cola Corporation

term strategies and plans. Although Coca Cola has made significant efforts to reinvent its brand and products on the market, its growth has slacked in recent day. There is an indication that the company should rethink its strategy for products if it is to remain relevant and competitive on the market. This study sums up by pointing out the changes recommended to keep the company growing fast. Introduction It is evident that Coca Cola remains the one with the soft drinks that sell the most in most countries where it operates. Even the Middle East; the only region in… Continue Reading...

Thematic Integration Of Faith, Learning and Business

As the Keller text demonstrated, it’s important to balance brand equity against customer equity when determining the strategic allocation of financial resources (Leone et al., 2006). The ultimate goal of any business is to be of service according to faith-based philosophies. In many ways, one can say that the company Google is one that has truly embodied this notion in every aspect of the business. Google emerged as a “new animal” in the tech industry, and its initial function was a simple act of service: helping people find things on the Internet. Google has fully embodied that image of… Continue Reading...

Social Networking Effect on Philanthropy

change and that has got to be beneficial for the non-profit marketplace, so long as companies adjust to this brand-new method of being a member of a two-way discussion and groundswell of interpersonal accountability. The next stage is implementing a mission statement. When the mission is defined, the mission statement leads the extensive objectives and determines interventions that accomplish mission-powered objectives (Weinstein & Bradburd, 2013). Then mission-appropriate results that evolve from the recommended intervention as well as those that are generally related to the selected mission are outlined. Nevertheless, determining ought to be done in compliance to funder's objective… Continue Reading...

The Relevance Of Business Ethics

customers or clients is obviously one of the best strategies for ensuring brand loyalty, preserving the reputation of the firm, and gaining long term strategic advantages over competitors that act only from self-interest. Moral Ethical Theories Moral ethical theories may be especially important for businesses whose clients, suppliers, and other partners demand ascription to a specific deontological code. For example, a faith-based organization would be expected to behave according to moral precepts of the presiding faith. Moral ethical theories can also be independent of any particular religion or culture, while attracting to the firm clients and employees that share… Continue Reading...

Vodafone Analysis

become more customer-centric, with more power distributed across localized centers so as to help the company to grow its brand across a wide range of regions and customers, with the latest in networking and technology made available to clients and employees. One Vodafone was a policy that represented the company’s core competencies in action. Vodafone’s Organizational Structure Vodafone’s organizational structure under One Vodafone places the CEO of the company at the very top, with the various regional heads reporting to the CEO. The regional heads includes the company’s station chiefs in Belgium, France, Switzerland, Poland and Romania serving as… Continue Reading...

Myanmar's Place in the Global Garment Business

Introduction In the past few years, Myanmar has been one of the world's fastest-growing economies. This success has been the result of a new government under Aung San Suu Kyi, which has resulted in democratic reforms and a shift towards a more capitalist economy. Annual GDP growth rates in the past few years have been around 7%, which puts Myanmar in the top ten for GDP growth, but the country is still very poor, with a GDP per capita of $6300, ranked 163rd in the world. While several neighboring countries are global leaders in textiles, the industry is relatively nascent… Continue Reading...

Brand Image Of Sears

that offers a range of products and services via brick and mortar locations and online shopping portals. Its brand focuses on offering quality proprietary brand products and in-home services in an industry that is currently led by larger retailers like Wal-Mart, Target and Amazon, the e-commerce giant that is single-handedly changing the nature of retail today. In order to stay competitive, Sears is focusing on building brand loyalty among the young target market with disposable income—the 25-30 year old demographic; it is differentiating itself from its competitors by focusing on providing quality products and services as opposed to only… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

who view these efforts as part of a company’s brand and a measure of their trustworthiness (Lee, Oh & Kim, 2013). A final general statement concerning the realities facing companies of all sizes and types today is an increasingly competitive and globalized marketplace that demands continuous innovation, the elimination of waste and a commitment to high quality customer service. These general statements are supported by a growing body of evidence of the use of social media by companies of all sizes and types in recent years. Given that the vast majority of businesses in the United States are already… Continue Reading...

Tesla Mission Statement

electric cars to market as soon as possible” (Tesla, 2013). By building its brand around the idea of sustainability, Tesla identifies both a market and a product for its aim. Its intention is to bring, in essence, the practice of sustainability to the lives of everyday consumers. The method that Tesla chooses is to do this is through the manufacturing of electric vehicles. Electric vehicles can reduce harmful emissions into the air that cause pollution and harm the environment as well as the health of people who have to breathe in these toxic fumes. In this way, by making… Continue Reading...

How Pictures Shape the Story in Syria

The Role of a Photojournalist in Shaping the Syrian Narrative Summary This paper discusses the role of the photojournalist in shaping the Syrian narrative. The images that photojournalists create are used by a variety of media outlets, both mainstream like CNN and alternative like social media uploaders, to develop a narrative that promotes a perspective on events and advocates for a reaction from the public—either support for intervention or condemnation of the use of force by governments that are not directly involved in the conflict. The paper examines the gassing incident at Khan Shaykhun in Syria to see how photojournalism… Continue Reading...

Nature Vs Nurture Essay

In this Nature vs. Nurture essay example, we will offer topics, titles, an outline, and what it takes to make a great paper. We begin with a strong introduction and thesis statement, followed by body paragraphs that offer in depth analysis of the topics as well as current evidence. We end the essay with a succinct recap of everything under the conclusion section. In critical essays, the main thing to focus on is development of a strong perspective to offer readers a unique and interpretive analysis of a text or topic(s). Titles: What came first, the chicken or the egg?… Continue Reading...

Social Media Essay

of dollars per Instagram post. “The Keeping Up with the Kardashians stars’ names are so valuable that brand executives shell out six figures for a social media endorsement, Michael Heller, CEO of digital marketing firm Talent Resources” (Ergas, 2017). That kind of money is what makes businesses and organizations reach out to the most popular social media influencers on Instagram. The Kardashians and Jenners are the most notable Instagram users with Kylie Jenner and Kim Kardashian being some of the most popular users amassing millions of like within hours of posting a new picture. Interfaces well with other social… Continue Reading...

Sexual Misconduct and the Fall Of Hollywood Essay

Table of Contents I.  Opening II.  Titles III.  Related Topics IV.  Outline V.  Introduction VI.  Essay Hook VII.  Thesis Statement VIII. Body A.  Background B.  Harvey Weinstein C.  Other Accusations IX.  Conclusion X.  Works Cited XI.  Closing Opening In this essay about Sexual Misconduct and the Fall of Hollywood, we examine how the allegations of sexual impropriety by some of Hollywood’s power players has led to a major shake-up in the entertainment industry.  This essay will contain a list of some of the Hollywood players accused of sexual harassment or sexual assault, the allegations against them, and at least partial lists… Continue Reading...

Should College Athletes Be Paid Essay

College athletes devote a lot of time and energy to athletic competition—so much so, in fact, that they are routinely considered athletes first and students second (especially since for parts of the year their role in sports actually obliges them to miss classes).  And because college sports is a huge industry today, college athletes provide an extraordinary source of revenue for these universities.  Yet for all the work and time and energy that student athletes put into their game, whether it is basketball or football, these athletes do not receive any pay for the services and entertainment they provide to… Continue Reading...

Net Neutrality Essay

In this essay about net neutrality, we provide an overview of what net neutrality is and why it is a current political issue.  The essay will define net neutrality.  Furthermore, it will describe the pros and cons of net neutrality, including reasons that net neutrality is beneficial and ways that it could be detrimental. The essay will discuss the current legal status of net neutrality, as well as the potential future of net neutrality.  In doing so, the essay will discuss some figures, including head of the Federal Communications Commission, Ajit Pai.   In addition to giving you an overview of… Continue Reading...

Economics and Global Capitalism

make them. One thing about the reading I do not understand is why Adam Smith’s brand of economics ever caught on in the first place. I think the explanation that I can come up with is that Adam Smith’s economic ideas developed out of the new era of society that resulted from the substantial break with the Old World that had existed in Europe prior to the Protestant Reformation. With the Reformation and the new wealth that was pouring into Europe from trade came a new modern society that was focused on materialism and profits and consumption, and the economic… Continue Reading...

Global Merchandising

Global Merchandising Most people in Myanmar shop locally. The country's population is predominantly rural, and people come to regional towns in order to shop for any goods that are not related to daily life (i.e. not food). However, there is an emerging retail culture in the larger cities. This goes along with the increasing wealthy in Myanmar. The real estate sector has benefitted more than most from the economic development the country has experienced in recent years, and this is transforming the retail landscape (VDB-Loi, 2017).. Malls are being developed in the country, in the major cities, and these are… Continue Reading...

Implications Of Augmented Reality

Augmented Reality (Current State and Future Implications) Augmented reality (AR) has become a common buzzword in the modern society, particularly in the field of technology. This concept of overlaying computerized information is increasingly finding its place in the market through mobile devices. For people who use mobile devices for their everyday activities, augmented reality enables them to have a reality that is based on their desires and needs. It has shaped the realities of people across the globe as technology continues to play an important role in modern communications and interactions between people from different geographical locations. Therefore, augmented reality… Continue Reading...

Sexism in Advertising Media

the tricks of marketing to give men and women the idea that owning this brand of underwear will make one into a kind of sexualized goddess. Likewise, in many ads there on television, women are depicted as controlling and jealous for comedic effect while men are shown having to put up with all the foibles of the female sex for laughs. Women are either portrayed as sexualized images or as burdens that are tolerated for some reason by the superior male sex. Budweiser, Geico, State Farm, Doritos, Go Daddy, and many other companies have used women in these ways… Continue Reading...

The Godfather Trilogy Analysis

Analysis of the Trilogy of The Godfather In The Godfather trilogy, the character arc of Michael Corleone takes center stage when all is said and done. The universe of the film is sprawling with many characters, plots and subplots—but it is Michael’s character, played by Al Pacino, who serves as the focal point of each of the three films (though that point is shared to some extent with Michael’s father Vito, played in the first film by Marlon Brando and by Robert De Niro in the second film). Michael’s arc takes him from a state of innocence prior to his… Continue Reading...

Businesses in Kuwait

Introduction As the GM Case Study indicates, competition between the local brand and the foreign brand can give the local brand an edge especially when the foreign brand has more cost attached to it. GM, for example, was obliged to cut the costs of its cars in China because the national brands were gaining market share “by offering cheaper sport utility vehicles” (Bloomberg, 2015). In Kuwait, there is a lot of potential for local businesses to grow and edge out foreign competitors. In various fields, Kuwait is showing potential and innovation. It is behind only Saudi Arabia and Turkey in… Continue Reading...

Online Marketing Of Namshi Essay

that drives sales. The six countries in question, of course, are the target markets. The brand values will basically be the same for all of the countries and markets. It is all about being fashionable but with a Middle Eastern flair and culture vibe. Keeping the message as homogenous as possible is a good thing in many respects but adjustments must be made from country to country and from culture to culture as is necessary to drive sales and remain culturally sensitive. To state the obvious, target markets would be the groups and clusters of people that would be… Continue Reading...

Big Data and Supply Chain Management Essay

difficult to truly and consistently attract superior talent, and it can take time to move the needle on brand image, but data has become a popular means of finding competitive advantage largely because it is new, and firms in many industries are basically in a data arms race to find innovative ways to use their data to extract competitive advantage. The first is predictive analytics. Data science often focuses on using past events to predict future ones, and that is one of the main uses for big data in supply chain management. For example, if Wal-Mart in Smalltown, OH… Continue Reading...

Chef Grant Achatz Biography Essay

Essay Prompt: ** The Chef I chose is: Grant Achatz ** Culinary Food Science Research Paper Throughout the course of culinary history there have been many chef's, scientists, nutritionists, and even chemists that have contributed greatly to the advancement of  "Food Technologies." These people, whether through their culinary innovations or scientific discoveries have greatly impacted the world of cooking by creating flavors, safer food, and food that can be healthier for us to eat. Some of these discoveries can be so big that they have impacted or affected the entire world. For instance the discovery of the method for Pasteurizing… Continue Reading...

Abortion Essay

Potential Topics: The Impact of the Pro-Life Movement on Abortion Rates The Impact of the Pro-Choice Movement on Abortion Rates The Future of Roe v. Wade When Does Life Begin? Titles: [1] A Comparison of Abortion Practices in Different Countries and the United States The Current Status of the Abortion Debate in the United States How Will the Trump Administration’s Stance on Planned Parenthood Affect Abortion Rates in the U.S.? How the Pro-Life and Pro-Choice Movements have Affected Americans Public Opinion about Abortion [2] Outline: I.  Introduction II.  The Pro-Life Movement III.  The Pro-Choice Movement IV.  Conclusion Abstract: Despite becoming… Continue Reading...

Marketing Plan for Vietnamese Business Essay

at present, and none of the big global names. This represents good opportunity to build a brand in Ho Chi Minh City early in the development of the Vietnamese economy. Getting in early is actually quite important given the need to find a local partner for curriculum and course content – there are only so many of those worth partnering with, and once they have established partnerships that will be a major barrier to entry for other foreign schools. In essence, the external analysis says that if Vietnam is viewed as a good market to enter, then the timing… Continue Reading...

Genentech Book Analysis Business Science

were launching Genentech, it is likely that the pair would have been better equipped to re- brand genetic engineering and drive up interest to create inbound demand for their product. Dealing with the government and federal regulations and restrictions was, however, an even bigger challenge for the fledgling firm. Another major challenge that the business venture faced was battling the legal and moral ambiguities of their project. Although Boyer believed in his business, and may even have believed in the potential of Genentech to save lives and improve quality of life, there was no legal precedent for what they were… Continue Reading...

Whether Immigration Is a Problem or Not

country. Therefore, capitalizing on its heterogeneity is the key to retaining the nation’s brand identity instead of letting its reputation continue to deteriorate due to nativist-type anti-immigration sentiments. Immigration is not a problem; in fact, immigration can be considered the solution to many problems. With more immigration, the United States has the potential to become a richer, more diverse, and more harmonious society. Immigration enables the country to remain competitive in the global marketplace, promoting the values of liberty, social justice, and equality. Continue Reading...

Samsung Galaxy Note 7 Recall Error

Error, Failure and Risks: The 2016 Samsung Galaxy Note 7 Recall In September 2016, Samsung initiated a global recall of one of its flagship smartphone brands, the Galaxy Note 7. The recall was set in motion just a few weeks after the company had launched the smartphone device, after numerous complaints were registered with regard to batteries overheating (Swider, 2017). Barely two weeks after launch, quite a number of dangerous battery episodes had been reported. This necessitated the issuance of a formal recall across the nation from the U.S. Consumer Product Safety Commission. Initially, Samsung diagnosed the problem as originating… Continue Reading...

Tesla Organizational Communications

modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” (Tesla, 2013). At the core of its business is the concept of providing a product that… Continue Reading...

Global Operations Management

the wheel. “For example, if you're manufacturing shirts and you like the fit of Shirt brand ABC, then buying Shirt brand ABC and asking your Chinese factory to duplicate its dimensions and fit is an easy way to begin your product-building process. Quite frankly, no one does that better than the Chinese” (Shugar, 2016). This excerpt demonstrates that foreign companies offer a means of specific problem solving for companies that is very attractive and sometimes a necessary way of simplifying design and/or production. Disadvantages However, the disadvantages of developing a manufacturing facility abroad are immense and should not be… Continue Reading...

Globalization and International Business

to the local vendor. Further, you lose some control over the brand and how it is positioned/perceived in that market. Franchising is a valid choice for companies that already know how to franchise, and allows for some local market expertise. But again, there are control risks and the company must pay the franchise partner some of the profits. Re-licensing comes with less control than franchising, but is cheaper. This is a method that puts a lot of the brand in the hands of the local company, but allows for low overhead in the foreign country as well. Unit 9… Continue Reading...

How to Purchase a Computer

manufacturer I am looking at is Dell because this brand has a very good reputation among computer users. After comparing brands and looking at what users have had to say, I am settled on purchasing a Dell Latitude, which is an older model, but it comes with Windows 7 already installed on it—and though this version of Windows is soon to stop receiving support and updates from Windows, I prefer it to Windows 10, which to me feels like software that is too counter-intuitive. I would rather stick with the older edition as long as I can reasonably do… Continue Reading...

Trade and International Business

which is usually the reason for differences in branding. Each brand has its own target defined by the products and the market. The Gap is the mainstream flagship brand aimed at the mass market. Athleta is the Lululemon knockoff stuff – women's yoga and athletic clothes. So Athleta targets more of a niche, a subset within the general Gap audience. Banana Republic is pretty similar to the Gap. Honestly, Old Navy is basically the same. Compared with the Gap, they are different shades of beige. All target a broad market with staple clothing items. Each of these three major… Continue Reading...

Health Public Policy Analysis

al. (2017) also show how communities like Puerto Santa Lucia stand to benefit financially from improving the brand identity of the municipality, which would therefore improve the area’s attractiveness to investors. Research also shows that a top-down approach might help improve public health in tangible and measurable ways, by increasing equitable access to healthy food sources, promoting healthy lifestyles, and creating a normative culture of health (Bowen, Barrington & Beresford, 2015; Story, Kaphingst, Robinson-O’Brien, et al., 2008). The proposed policy change directly addresses the ethical imperative of social justice and equity, which would help establish Puerto Santa Lucia as… Continue Reading...

Steve Jobs and Leadership

new product. This was especially the case with the introduction of the brand new, first ever iPhone. Jobs was so obsessed with keeping the presentation a secret that he developed a master list of who can enter the hall during the preparation stages of the presentation and he wanted the crews who would work the lights and sound to spend the night in the building the night before the show so that no one could get out to leak word to the press. While this latter idea was nixed by aides, Jobs’ dedication to secrecy and to showmanship made… Continue Reading...

Eileen Fisher

committed to making this technology more prevalent. SWOT Analysis Strengths Strengths include an amazing brand appeal to consumers who want to wear products that promote sustainability. Its iconic minimalist apparel designs and back-to-nature ideology create a positive image among consumers who want to look great and take care of the planet. Weaknesses The company is working within a complex industry where sustainability practices and human rights issues are not front and center. For instance, workers in China have very little rights but the company is committed to supporting their voice, though this does not necessarily translate into positive results. Likewise, the technology… Continue Reading...

Tesla Stock Analysis and Recommendation

to rise in the coming months as financial pressures rise to the surface and Tesla’s image and brand take a hit from the investigations currently being launched by a number of agencies. For now, investors may like that TSLA has shown less volatility than the market—but it must be remembered that TSLA, like the Nasdaq rose exponentially in all 2017 while volatility was crushed. When the VIX exploded upwards in February of 2018, the market dynamic dramatically shifted. The possibility of a bear market looms over a tremendous bull run that has been supported by QE. But with the… Continue Reading...

Niger Sudan and the Issue Of Slavery

Slavery in Africa Introduction Throughout history, slavery in Africa has taken a variety of forms—from slavery stemming from the outcome of war, where enemies taken captive are sold into slavery, to debt slavery, plantation slavery and criminal slavery. For many African states, slavery offered an opportunity to boost their economies: Africans viewed slaves as commodities to buy and sell as well as free labor to work in the commerce industry (Austin, 2017). Today slavery still exists in parts of Africa, though the practice was officially abolished in the 19th and early 20th centuries as a result of the anti-slavery movement… Continue Reading...

Levi Company

as it operates in the fashion industry. Levi’s success in this industry is attributable to constant innovation and effective brand management. The firm targets younger consumers in the Baby Boom era because of their fashion preferences and consciousness. In the 2017 financial year, the global net sales of this company was approximately $4.9 billion. One of the most important aspects of Levi’s operations is sustainability, which is embedded in everything the company does. Through its production of clothing products, the company emphasizes on protection of the planet and communities where it operates. According to Yang, Song & Tong (2016),… Continue Reading...

China Mao and the Cultural Revolution

Wild Swans: Three Daughters of China Wild Swans is the story of three generations of women in China in the 20th century. The author is Jung Chang: her autobiography comprises the last third section of the book; the first two sections are devoted to telling the story of her grandmother Yu-Fang and her mother Bao Qin. Instead of writing a straight autobiography, Chang chose to begin her story two generations back—the purpose being to provide not only personal historical context but also a sense of the cultural historical context in which her family came into being. By beginning the book… Continue Reading...

Literacy Rates Among Females in Developing Countries

Introduction An often-forgotten component of advancing a nation’s economy is its literacy rate. As the world grows increasingly globalized as well as sophisticated in terms of the technology demanded to function at an optimal level, a literate population is critical for developing the necessary technological infrastructure needed for the state to operate within that global framework. However, not every nation has allowed female literacy to be a focus within its developmental strategy. In the Central African Republic, Iran and Myanmar, for example, female literacy rates are lower compared to male literacy rates—though there are differences that emerge when these rates… Continue Reading...

How Social Media Has Changed the World

The positive connections made using social media help businesses to increase their brand visibility, boost sales, develop their image, and keep consumers connected with new developments (Edosomwan, Prakasan, Kouame, Watson & Seymour, 2011). These connections are proof positive that modern communications technology is changing the world for better—at least for businesses. But what about for everyday users? Some argue that people are wasting their time on social media sites, the Internet, texting, and the like. However, here is one example of why text messaging is really a great new innovative way to communicate: formerly, people had to have land… Continue Reading...

Hyped Beyond Belief the Gopro Story

social media—in particular YouTube and Twitter—to draw attention to its cameras, especially its Hero brand digital video cameras. By using footage filmed by people who purchased the GoPro Hero camera, GoPro essentially obtained free advertising that was produced and driven by consumers, each wanting to join the growing list of video segments uploaded by the company to its YouTube page. This paper will analyze GoPro’s social media strategy and show how the company used social media to promote its Hero camera product and why this strategy was effective compared to other camera companies like Sony and Samsung whose strategy… Continue Reading...

Workplace Issues Mediation and Negotiation

resignation (Creswell et al., 2018). This group of men included Trevor Edwards, the head of the Nike brand who was largely viewed as the main person to replace Mark Parker once he retired, and Jayme Martin, the right hand man to Trevor Edwards (Creswell et al., 2018). In the case of Nike, it is wonderful that so many of the men who abused their power ended up leaving their jobs; however, upon reflection, one wonders if there could have been another way that the female employees could have reaped a greater benefit in light of all the abuse that… Continue Reading...

Graphic Design Historical Compare and Contrast

Graphic Design Comparison Graphic design has the power to shape our world and reflect our history. This is abundantly clear when examining two works of graphic design over a century apart. This paper will examine the similarities and difference between the handbill for the excursion tickets to Baltimore of 1876 and Paula Scher’s poster for the Public Theatre. One major similarity between these two posters that have over 100 years of difference between them is that they both employ a visually arresting typography. Both posters use a font that is recognizable but hard to identify and depend on the use… Continue Reading...

Social Media in the Uk Promoting Freedom Of Expression

Promoting Freedom of Expression within the Social Media in the U.K. Introduction Like the many other freedoms enshrined in the Universal Declaration of Human Rights, freedom of expression is deemed to be a fundamental and inalienable human right. Towards this end, it is understood, within the said framework, to constitute the “freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers” (United Nations, 2010, p. 107). For this reason, freedom of expression ought to be granted and guaranteed protection by any jurisdiction that prides itself as a beacon… Continue Reading...

Challenges Of Discrimination in Health Care System

Hanin from New Haven This is an individual with earning disability and takes good care of herself. She has dental problem where her teeth are rotting. She is an individual who needs some serious work but she is unfortunate that she has no dental insurance. In effect, she is not able to get dental treatment due to lack of this insurance. She has been keen to find help and the last was a dental clinic that she heard about on TV but on follow-up she was informed that they no longer took new cases. From her appearance, this patient is… Continue Reading...

Death with Dignity Physician Assisted Suicide

liability and not because of the desire to actually help patients. The American Medical Association counts on its own brand and perceived credibility, but fails to provide adequate evidence or reasoning in favor of their position. For example, the article mentions the need for respecting patient autonomy but does not indicate how patient autonomy can be respected in cases where a person is suffering from an incurable terminal condition. Article in Favor An article published by the organization Death with Dignity outlines the terminology used in physician-assisted dying. The purpose of the article is to better inform the public… Continue Reading...

Kraft Foods Canada Targeting the Millennials

products, making Kraft Singles relevant to millennial moms—and their children. Kraft Singles promotes four core brand attributes overall: health, nutrition, taste, and convenience (p. 7). To retain authenticity, Kraft Singles needs to develop a new marketing campaign that is both relevant to millennial moms while also remaining rooted in these four core attributes or values. Because of the connotation of processed cheese as being less healthy than real cheese, Kraft Singles cannot necessarily position itself as a natural living product, nor one that offers any significant nutritional value. However, Kraft Singles can capitalize on the two other attributes of taste… Continue Reading...

Clean Protein Bars Marketing Plan

Examples of other possible sponsorships include CrossFit gyms, yoga studios, athletes, and competitions, which enables the brand to reach users and position the product as being sold by a trustworthy organization that reaches out to consumers personally. Finding sponsors that consumers trust is also critical in viewing the company as one which is not simply selling a glorified form of candy as a health food. Giving consumers the option of trying a free bar generates interest in the product and again enables it to stand out in a crowded marketplace. If consumers like the taste and feel that it… Continue Reading...

Hospital Organizational Change Nurse Consultation

Purpose and Overview Nurse consultation involves the application of change management principles and visionary leadership to the improvement of healthcare organizations. Guided by evidence-based practice and ethical principles of the healthcare profession, nurse consultation is a process involving multilateral communications, quantitative assessments, goal-setting, and strategic change management. Advance practice nurses can collaborate with nurse leaders to identify problems, analyze those problems and their root causes, and identify meaningful and feasible methods of achieving desired changes and measurable outcomes. The purpose of this consultation is to work with nurse leaders, administrators, and executives to help the local healthcare organization better meet… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

perception of violence. Strikingly, such portraits are used by a renowned international fashion brand (Šramová, 2014). Advertising fails to portray the increasing richness and diversity that women continue to show in the modern world. It ignores the achievement of women and the ranger of attributes and skills that women possess in the professional realm. Texts in the media, commonly depict women in the sexism stereotype perspectives, dishonor and eroticism. They are frequently shown to be socially inferior, submissive, helpless and widely indecisive. Since children are sensitive and respond to the portrayed image of the workings of the world, the… Continue Reading...

Apple

year, Apple’s international revenue is $229 billion. With a high level of brand loyalty, Apple Inc has become one of the world’s most valuable brands (Janssen, 2017). The reason for this success is the revolutionary iPhone. The first of its kind, it provided customers with a feel of a computer in the palm of their hands. What began in 2007 with Steve Jobs and his team of developers, they turned into an App Store in 2008, and the iTunes Store in 2009 (Janssen, 2017). Steadily, Apple became synonymous with success and thus people began to buy iPhones and Apple… Continue Reading...

The Effects Of Manifest Destiny

Manifest Destiny had died down in the middle of the twentieth century, the economic consequences of this “militant brand of imperialism” could be felt (Haynes, 2006, p. 1). Armed with the religious fervor of the movement, Americans laid claim to lands that were not even geographically contiguous with the rest of the nation, including Alaska and Hawaii. Acquiring these new territories and incorporating them as states extended the reach of the United States with economic as well as political effects. For example, control of the Pacific Rim meant that the United States had direct access to Asian markets for… Continue Reading...

Benchmarking for a National Hospital Assessment

Purpose and Overview Nurse consultation involves the application of change management principles and visionary leadership to the improvement of healthcare organizations. Guided by evidence-based practice and ethical principles of the healthcare profession, nurse consultation is a process involving multilateral communications, quantitative assessments, goal setting, and strategic change management. Advance practice nurses can collaborate with nurse leaders to identify problems, analyze those problems and their root causes, and identify meaningful and feasible methods of achieving desired changes and measurable outcomes. The purpose of this consultation is to work with nurse leaders, administrators, and executives to help the local healthcare organization better… Continue Reading...

Rebranding Diet Coke

the name Diet Coke, since it has such powerful brand recognition. Attempting to change that would be very short-sighted. However, the slogan should be adjusted to “Yes. We can.” This would be a strategic political move, as the slogan is evocative of the one used by candidate Barack Obama when he was running for President (Yes we can). This is such a bold political move and so necessary, because Trump has such a low approval rating with millenials. A study conducted by the University of Chicago in 2017 found that, “found that 76 percent of African American millenials disapprove… Continue Reading...

The Formation Of Virtual Teams

Emotional intelligence and high Virtual team performance Background The contemporary business environment is competitive just as much as I is creative in nature. The globalization and its influences have pushed the business environment to greater heights as compared to the prevailing levels two decades ago. Information technology has led to a market environment that is both advanced and dynamic at the same time. The trends that may be a preference of many in a given year may seem useless and rendered inapplicable in the next year. This means that any business that has to keep in touch with the customers… Continue Reading...

Cultural Identity Essay

Armando “Pitbull” Perez is someone who is a global brand, but much of his cultural identity originates with his hometown (Miami) and being a Cuban American. Pitbull speaks openly about how American culture has influenced him in setting objectives and achieving his goals: “I was born in the United States—first-generation Cuban American. My family would always tell me the opportunity I had, to be part of a country that gives you freedom, gives you the opportunity to control your own destiny, and, more than anything, allows you to be whatever you want to be” (Robinson, 2016). This transformative spirit… Continue Reading...

Rhetorical Analysis Of Alicia Garza’s Herstory

In “A Herstory of the #BlackLivesMatter Movement,” co-founder of #BlackLivesMatter Alicia Garza writes about the history of the organization/social movement, the movement’s objectives and core philosophies, and also where the movement fits into the history of social protest in America. Garza covers a lot of ground in a relatively short space, tackling issues as diverse as queer politics, the misappropriation and hijacking of the contributions made by women of color, and the importance of Black liberation for improving the quality of life for all Americans. Garza’s audience is non-Black, and likely predominantly white as Garza clearly differentiates between the “we”… Continue Reading...

Gender and Thyroid Disease

Pharmacotherapy for Endocrine and Musculoskeletal Disorders Introduction Thyroid disease is an endocrine disorder, the treatment of which can be impacted by the factor of gender, according to several studies (Klein & Danzi, 2016; Magri et al., 2016; Schwensen, Brandt, Hegedus & Brix, 2017). The thyroid is responsible for producing thyroid hormone which plays a significant role in much of the processes of the body, from how your body burns calories to the rate of your heart beat. Thyroid disease tends to alter or disrupt the regulation of thyroid hormone production, which negatively impacts the rest of the body’s functions. Symptoms… Continue Reading...

How Environment Influences Business

delineate when a firm thrives at and distinguishes it from the competition. Such aspects comprise of distinctive technology, strong brand name and image, strong financial position, and also a loyal consumer base. Secondly, weaknesses hinder a firm from performing at its optimal or peak level. These are areas where the firm necessitates improving in order to sustain its competitiveness. Some of these weaknesses can include lack of capital and also high debt levels. Third, opportunities take into account auspicious external factors that an entity can utilize to hand it a competitive advantage. Lastly, threats encompass factors that have the… Continue Reading...

Thanksgiving Essay

Introduction Turkey, cranberry sauce, stuffing and pumpkin pie. These are the things that come to the mind of most people when they think about Thanksgiving—and that’s fine. Many major holidays and cultural traditions do revolve around food as a form of significance and celebration. Food is such a major touchstone for many nations, ethnic heritages and cultures and for good reason. Food is a major human biological event; it sustains life and health, is enjoyable and is a massive part of major economies. However, thanksgiving is so much more than a rich meal and expressing fleeting sentiments of gratitude. The… Continue Reading...

Digital Culture

that the Internet is perfect for letting people manipulate their self-image, brand themselves, and curate their profile (“New Relationships, New Selves?” 8). In other words, participants in digital culture can create shrines to themselves, market themselves, become celebrities even—all thanks to the power they are afforded by the Internet and the connectivity of so many sites like Twitter and Instagram and all the rest. Thus, thanks to digital culture, people can go anonymous (renouncing their identity or embracing the idea that they create a new identity) or they can go all-in on themselves and become celebrities in their own… Continue Reading...

Economic Analysis Of Supply and Market Structure Of Healthcare Industry

patients is generic pharmaceuticals. “A generic drug is a pharmaceutical drug which is equivalent to a brand-name product in dosage, route of administration, strength, quality, Kinetics, and its intended use. It may also refer to any drug which is marketed under its chemical name without advertising” (Moin, 2016). The importance to the customer is an issue of affordability: the patient has to incur fewer out of pocket expenses in order to pay for crucial prescriptions in order to fulfill the needs of their chronic diseases or conditions. Generic drugs are essentially the ones that are comparable to their brand-name twins. “They… Continue Reading...

Business Plan for Yolo Concepts

of people. Sharing the videos will ensure our company’s brand and image will become instantly famous and attract visitors from all over the nation and quite possibly the world. Nothing says new like novelty - and our company aims to differentiate or die, which is exactly the type of marketing campaign that is needed to get YOLO on the map permanently (Trout & Rivkin, 2006). We will exist ethereally, popping for the party and then disappearing. We will only have a storage space for equipment. Operational Plan The key managers in the business will be the CEO, CFO and… Continue Reading...

Tesla's Terrible Pricing Strategy

base in the market—the average middle class consumer. In the past, Tesla has relied on the luxury brand market to drive sales—but with investors anxious for a return on investment (Stringham, Miller & Clark, 2015), Tesla has promised to deliver the Model 3 EV with a base price of $35,000, which would make it an affordable family car for the middle class consumer and put Tesla more in line to compete with bigger names in the industry like Ford, Toyota, Honda, et al., by giving it a “low price, high volume vehicle” for mass marketing (Hardman, Shiu & Steinberger-Wickens,… Continue Reading...

Clint Eastwood

may seem—given that his character’s stark individualism plays into the brand of masculinity also showcased in Western movies. Likewise, Eastwood’s foray into films like Bird and Honkytonk Man might be about music, but they are also character-driven, centering on strong male protagonists. Eastwood rarely allows himself the opportunity to direct female leads with as much rigor, with the most notable exception being Million Dollar Baby (2004). Million Dollar Baby is one of Eastwood’s most famous films, partly because it is about a subject that is not given much treatment in Hollywood: female boxers. Hilary Swank stars in one of… Continue Reading...

Tesla and the Porter Forces

bring to the green energy sector of automobile manufacturing. However, going forward, Musk should consider that other luxury brand auto makers are beginning to catch up with his vision. Porsche and Jaguar are virtually on his heels and they have none of the balance sheet problems and debt issues that Tesla is facing. The competitive environment is heating up and Tesla needs to up its strategy in order to meet the oncoming obstacles and threats that are sure to spell a problem for the company. According to Porter’s Five Forces of Competition model, the Threat of New Entry, Buyer… Continue Reading...

Systems Thinking in New Product Development

Abstract A case study of a tech start-up reveals some of the challenges associated with implementing systems theory in new product development. This area of study hold promise, but there are some implementation issues in the real world that have been identified and perhaps in need of further exploration. Introduction Systems thinking focuses on the interrelatedness of different systems, different roles and different disciplines. The system is not simply a set of parts, but it is how the parts work together, how they interact with one another, that forms the system. By focusing on the integrated whole, systems thinking is… Continue Reading...

Investing in China

W.M., Kang, S. and Kim, M., 2015. The moderating role of Hofstede’s cultural dimensions in the customer- brand relationship in China and India. Cross Cultural Management, 22(3), pp.487-508. Kassar, A.N., Rouhana, A. and Lythreatis, S., 2015. Cross-cultural training: its effects on the satisfaction and turnover of expatriate employees. SAM Advanced Management Journal, 80(4), p.4. Liu, Y. and Almor, T., 2016. How culture influences the way entrepreneurs deal with uncertainty in inter-organizational relationships: The case of returnee versus local entrepreneurs in China. International Business Review, 25(1), pp.4-14. Lyles, M.A., 2008. Appreciating cultural differences in China: An interview with Robert A. Eckert, Chairperson of the Board and CEO of… Continue Reading...

Ethical Dimensions Of the Innovator Role

Ethics is a term that is commonly used to refer to appropriate rules of conduct or moral guidelines that govern people’s behaviors and actions. Additionally, ethics is a terms that refers to standards or norms for differentiating between right and wrong (Center for Innovation in Research and Teaching, n.d.). As a result, ethics has become an important component in research because researchers have a moral responsibility to safeguard their research participants when conducting a study. Experiment ethics has become a common feature in modern research practices because of the role and significance of the moral responsibility that researchers have as… Continue Reading...

Haiti Health Marketing Plan

is a key means of delivering advertisements. Therefore, the aim is to create brand awareness through radio. Furthermore, because Haitians trust face-to-face communication more than phone or internet communication, the goal is meet in person with Haitians to discuss their healthcare options. Such efforts may lead to improved brand awareness and communication with the Haitian population. Communications and Messaging Although Haitians may not prefer online or phone methods over face-to-face communication, such methods can be used to schedule meetings with Haitians in person, to discuss their options regarding healthcare. By adapting the cultural needs of the target demographic, there… Continue Reading...

Tesla's Problematic Pricing Strategy

believe enables us to better control costs of inventory, manage warranty service and pricing, maintain and strengthen the Tesla brand, and obtain rapid customer feedback” (Tesla 10-K, 2018, p. 5).  Is it sustainable and profitable? For the Models X and S, yes, this method is sustainable and profitable—so long as the EV tax incentives are available to buyers—but as recent history has suggested, once those incentives fall by the wayside, Tesla may see revenues decline drastically. That is one reason there is so much urgency to get the Model 3 to market. It is meant to be a base… Continue Reading...

Electric Vehicle Industry

replace fossil fuels. In this regard, Uggla (2016) reports that, “In general, a luxury brand has a deeper and richer extended brand identity as compared to more mundane brands. It also has a more subtle brand personality and stronger brand credibility and brand integrity” (p. 35). Although the company has most recently focused on developing all-electric vehicles to the exclusive of hybrids, its strategy remains focused on a luxury marketing strategy that appeals to its target market. This approach has also been used in varying degrees by the company’s main competitors as discussed below. Identification of Tesla Motors’ industry… Continue Reading...

Cisco Business Model

profile backers gets the company more headlines, which attracts more pre-orders and enhances the company’s brand. All told, Tesla uses technology in a lot of ways. Being a technological innovator has always been its major source of competitive advantage and there are many different examples of how technological leadership is built into the company’s strategy. As long as Tesla maintains technological leadership, it will be able to maintain its competitive advantage and grow its business. References Ahdoot, A. (2016) How big data drives Tesla. Colocation America. Retrieved December 19, 2017 from https://www.colocationamerica.com/blog/how-big-data-drives-tesla Carey, N. (2017) UPS reserves 125 Tesla… Continue Reading...

Ethics and the Marketing Environment

for this reason” (De Mers 1). Marketers thus must tread a delicate balance between respecting the needs of the brand and not being dishonest. They are in particularly difficult ethical circumstances when selling a product which has known, negative effects. Of course, cigarettes and prescription drugs carry warnings but these warnings are often counterbalanced by the attractive image of the product. While savvy consumers may feel that they have the necessary cognitive tools to filter out advertising puffery and exaggeration, they may overestimate their ability to do so and many advertisements have a subliminal effect upon a viewer. Furthermore, in… Continue Reading...

Licensing Deals Google and Samsung

Two Companies In basic terms, a “license agreement is an agreement for using trademark, brand name, and patent” (Williams, 2012, p. 96). Brands make use of licensing for a number of strategic reasons. These include, but they are not limited to, the enhancement of brand awareness. One licensing agreement that has been undertaken in recent times is that by Google and Samsung. In the year 2014, the two companies signed a cross-licensing agreement, in which case both companies agreed “to cross-license a range of each other’s patents, bolstering ties between the two main powers behind the global pre-eminence of the… Continue Reading...

Zara and Netflix

Question 1 In essence, Zara makes use of not only user experience, but also technology as a key driver of its business model. This is, in basic terms, the reason as to why the company has managed to run circles around its competitors. While on the technology front the company has managed to perfectly integrate its brick and mortar premises with an impressive online presence, the company’s user experience is second to none. In this case, the company delivers to its clientele the new products in a way many fashion brands have found hard to replicate. Its collections are changed… Continue Reading...

Chief Executive Officer Ceo Of Durango Manufacturing Company

end may lose a consumer base and tarnish its brand image (Kraft, 2018). ii. The second disadvantage of outsourcing is delivery. It is imperative to note that outsourcing takes control of demand scheduling and delivery programing from the hands of the company. Planning manufacturing to satisfy projected demands is an intricate and engaging process. If undertaken wrongly or inefficaciously, lack of suitable raw materials can halt the manufacturing process. Subsequently, when production ceases, then delivery also ceases and this implies that sales are not done (Somjai, 2017). iii. A significant problem that is presented by outsourcing is logistics. Reliant… Continue Reading...

Marketing B2b and B2c

Retrieved September 8, 2018 from https://smallbusiness.chron.com/differences-between-b2c-b2b-business-systems-39922.html Radder, L. (2008) High involvement and low involvement products: A comparison of brand awareness among students at a South African University. Journal of Fashion Management and Marketing: An International Journal. Vol. 12 (2)   Continue Reading...

Failed Licensing Agreement

and the Portland operator will open under a different name at a later date. The Fat Head\\'s brand was licensed for the brewery initially because of the credibility that the brand had within the craft beer community as make of several highly-reputable beers, and the owners of Fat Head\\'s were excited about the opportunity to build out a national brand presence. The nature of the relationship was as follows. The Portland operator would build and manage the brewpub and restaurant. The branding would come from Fat Head\\'s. Building such a large facility in a highly competitive market like Portland… Continue Reading...

Ooredoo Kuwait Company

Ooredoo Kuwait Ooredoo Kuwait is one of the operating companies under Ooredoo Group, which is a global telecommunications firm headquartered in Doha, Qatar. The group was established in it’s current headquarters in 1987 as a telephone exchange company. Since its establishment, Ooredoo Group has developed to become one of the biggest telecommunications companies in Qatar. The company’s growth and development is also evident in its global expansion to various countries including Algeria and Kuwait. The global expansion initiatives and establishment of Ooredoo Group in 2013 are geared towards combining the firm’s assets in order to create an internationally-renowned telecommunications business.… Continue Reading...

Health Screening for Diabetes

Community based Screening of type 2 diabetes mellitus The diabetes menace in the US is rampant and a national concern for the health agencies particularly rearing the high rates of new diabetes cases that emerge each year. It is estimated that by 1958, only 1% of the American population were diabetic, this has tremendously shot up to the estimated 9.4% by 2015. This number includes 30.2 million adults of 18 years and over. Of even greater concern in this evaluation or screening process is that nearly a quarter of the individuals with this condition do not know that they have… Continue Reading...

Army Diversity

rise to novel opportunities for influencing diverse communities, supporting youth preparation-connected challenges, and establishing a brand positively influencing the human capital approach of the armed forces. With the nation’s constant demographic evolution, the military should effectively draw in and retain qualified personnel from various backgrounds. · Education and Training: The armed forces experiences a powerful incentive for file and rank diversity training and education — a majority of army personnel will probably experience cultural issues via conflict or various other foreign missions. But cultural understanding should commence from the domestic level. The future demographics of the armed forces will… Continue Reading...

Difference Between Transaction and Transfer Donation

framed as an economic necessity for a firm to remain competitive, gain market share, promote a brand, or attract or retain customers, then whatever social justice or environmental causes are purported become secondary to the benefits to that organization’s success. Many philanthropic transfers are done to save money on taxes, or to cover up for gross injustices perpetrated by the organization. On the other hand, when an organization more genuinely sacrifices something in the form of transference of resources or a fundamental change in its operations, it demonstrates the principles of transformational philanthropy. The transactional view of philanthropy has… Continue Reading...

Launching a New Product in the Market

that pricing now has to be reduced in order for customers to select one brand over the other. The design is the second discriminator that businesses use to differentiate their product from others in the market. One should be able to offer a sleek product that customers are able to distinguish easily in the market. This way the looks of the product make it attractive and appealing to the customers. The design comes into focus in an area where there is little that can differentiate one product from the other like in the mobile phone market. Mobile phones are… Continue Reading...

Why Elon Musk Must Go

happening. Retrieved from https://jalopnik.com/this-test-shows-why-tesla-autopilot-crashes-keep-happen-1826810902 SEC. (2018). Tesla convertible notes due. Retrieved from https://www.sec.gov/Archives/edgar/data/1318605/000119312517086195/d349123dfwp.htm Torchinsky, J. (2018). Bumper falls off brand new Tesla model 3. Retrieved from https://jalopnik.com/bumper-falls-off-brand-new-tesla-model-3-after-30-minut-1828306917 Wolverton, T. (2018). Elon Musk says he was thinking like a Vegas casino owner. Retrieved from https://www.businessinsider.com/tesla-ceo-elon-musk-funding-secured-tweet-vegas-odds-2018-8 Wong, J. (2018). Tesla workers say they pay the price. Retrieved from https://www.theguardian.com/technology/2018/jun/13/tesla-workers-pay-price-elon-musk-failed-promises   Continue Reading...

Muller V Oregon 1908

Muller v. Oregon In Muller v. Oregon (1908), the Supreme Court of the United States “upheld an Oregon law limiting the workday for female wage earners to ten hours” (The Oregon Encyclopedia, 2018). The issue under consideration was whether the passage of laws by states to protect workers was permitted by the Constitution. The evidence presented by Brandeis, a lawyer acting for the state, clearly demonstrated that women’s health was negatively affected by long hours of work. On this basis, “the court concurred on the grounds that society had an interest in protecting the bodies of potential mothers, whom the… Continue Reading...

Black Panther Movie Critic Review

Black Panther: Cinematic Review Black Panther, directed by Ryan Coogler, is a lightening rod of a film, and one that successfully creates and maintains stunning visuals, heroic characters, and a timely message, which challenges the superhero genre as a whole. Black Panther, however, is not a perfect film, and it often struggles in terms of story-telling and character development. However, the visuals and imagination of the film, along with its social significance, mean that the film can be forgiven for its weaknesses in plot and script. Black Panther immediately distinguishes itself from all other superhero movies in that it discards… Continue Reading...

Evaluating and Controlling Technology Snopes

that hundreds of people had already fallen ill after consuming contaminated Dasani brand water, with most of those rushed to hospital exhibiting “parasitic symptoms such as vomiting, fever, rash and stomach bloating” (Woman’s Vibe, 2018). Other websites that carried this fake news item include, but they are not limited to, fitbodycenter.net, demicmedia.com, and healthyhouseideas.com. According to Snopes, the origin of this particular fake story was a website going by the name News4KTLA (Snopes, 2018). To make the story appear even more authentic, the story was accompanied by an image that purported to show the hand of a man holding… Continue Reading...

Trading Strategy Of Cryptocurrencies

one routinely sees the clustering of currency tokens, platform tokens, utility tokens, brand tokens, and security tokens. Yet these are not the only clusters that may appear, the more closely one looks at the space. As clustering shows which cryptocurrencies move in tandem at the top of the market cap, it is useful to examine clustering cryptocurrencies to see what similarities in movement might tell us. Are fundamental similarities backed by market metrics? That is the main question to be asked and an important one because clusters can be used to formulate trading strategies. However, Qunitero (2018) notes that… Continue Reading...

Healthcare Organization

and nurses (Cleveland Clinic, 2018). SWOT Analysis The following analysis is the SWOT analysis for Cleveland Clinic. Strengths Weaknesses 1. brand name 2. Status 3. Ethics 4. Efficacious Quality Management 5. Constant Innovation 1. Complexity 2. High cost of health care 3. Lack of standardization 4. Ineffective documentation practices 5. Use of different software 6. Lack of standard patient charge master Opportunities Threats 1. Mergers and Acquisition 2. Bargaining Power 3. Organizational Improvement 4. IT alignment 1. Poor economy 2. Change in payment structure 3. Decreased monitoring 4. Ambiguity in the future direction 5. New regulations Strengths Strengths delineate what an entity prospers at… Continue Reading...

Understanding Issues Pertaining to Retailers Going Global

to grow within the international marketplace. Worldwide growth in brand new markets demand a combination of local understanding, suitable retail property along with a proven business structure. Taking into consideration, several committed retailers looking to expand overseas, only the newest is now being considered, which ultimately results in an expensive and awkward marketplace exit. For almost all lucrative international retailers, modification of current business structure is definitely the starting point to seize brand new marketplaces. Retail is much more of a global business these days than it has been before. The world’s very best retailers and brand names are… Continue Reading...

Pricing Decisions Coca Cola Product

Pricing Decisions Describe the strategic implications that would need to be considered in setting a price for that product The public company selected for this analysis is Coca Cola Company. The identified product of the company is the Coca-Cola 20 fl oz bottle, which can be typically obtained from a convenient store, vending machine as well as super market. There are strategic implications that would need to be taken into consideration in setting the price of this particular product, which include the following: 1. Competition in the market Rivals in the market have a significant impact on pricing decisions. Imperatively,… Continue Reading...

The Russian Revolution As a Direct and Indirect Cause Of Fascism

The relationship between the Russian Revolution and the rise of fascism is distinct and marked. Both movements were revolutionary in their own way, and both were provoked to a certain extent by a Marxist inspiration. Lenin was one of the leaders of the Russian revolution and he was a committed Marxist. He did not want Russia to participate in any part of the war, but was the one who surrendered to German invasion. When Lenin died, the gap that was left open in his death was quickly taken over by Stalin. Fascism was the outgrowth of a revolution that was… Continue Reading...

Designer Brands in Egypt

taking the customer’s measurements). There is not the same focus on branding as there is a brand-intensive country like the U.S. or the U.K. In Egypt, merchandising is more focused on getting quality fabrics. Thus, the retail landscape in Egypt ranges from street stalls for poorer customers to large, air-conditioned boutiques and stylishly decorated and designed malls for wealthier customers. Some Western style fashions may be found in wealthier more cosmopolitan areas of Cairo, but for the most part “many Egyptians shop at the famous cheap market of “Wekalet el Balah” and “Ataba”, where there exist many stores that… Continue Reading...

Strategic Options for Entering Foreign Markets

already created market for its products hence there would be no need for investing in market penetration or brand positioning. In this effect, the US based firm will have an already established customer base, a reputation as well as a reliable income to capitalize on as well as a significant network of contacts. The subsidiary may also save costs for the US firm in that there would be an already existing business plan and a marketing method in place (Treeby R.S., 2015). On the other hand, the licensing purchasing can be beneficial in that it lowers the risks that… Continue Reading...

Management and Leadership Dream Job Cfo

CFO also include creative strategies for enhancing the company’s performance, improving the market share, or promoting brand recognition and loyalty. Finally, the CFO would be responsible for planning organizational change related to anything from tax and legal issues to strategic mergers and acquisitions. By staying abreast of changes in the marketplace and being knowledgeable about competitors, the CFO remains responsible for a number of different planning activities. A team of personnel helps the CFO to effectively manage change and strategic planning objectives. Organizing A CFO is also responsible for effective organizing, with big picture objectives firmly in mind throughout… Continue Reading...

The Value Of Having Brand Equity

Marketing 1.Johnson & Johnson has been able to establish strong brand equity for its line of baby products. What benefits does J&J have because of its brand equity for these products? The advantages of having a strong brand equity are that it increases the visibility of the company’s product and makes them more attractive to consumers. The brand has the benefit of a good reputation in the minds of consumers: they see the brand of the product and immediately expect it to work and be a good product. This in turn helps the company to grow its sales… Continue Reading...

Hurricane Harvey and Emergency Management

Hurricane Harvey: Emergency Management Billed as being one of the most costly tropical cyclones in recent times, Hurricane Harvey, according to the National Hurricane Center (2018) caused damage worth $125 billion. According to McGillivray (2017), both the federal and state governments were not prepared for the hurricane. This is more so the case with regard to long-term mitigation planning. The big-picture considerations both levels of government missed “include looking at the condition of green space and wetlands that could have aided in mitigating the impact of the storm, land-use planning and runaway development in such places as Houston, building codes… Continue Reading...

Levi Strauss Sustainable Competitive Advantage

terms of casual pants and jeans within the marketplace. In the contemporary, the Levi’s brand name is one of the most internationally acknowledged and listed in numerous nations across the globe. This is down to the company’s competitive advantages. Notably, one of the key competitive advantages of the company encompasses merchandising. Levi’s business operations prepare and provide the retail stores with networked personal computers and personal pair kiosks. In these kiosks, the company personnel are able to take measurements of the consumers with the technology and processes and therefore come up with the prospective combinations of sizes. Imperatively, the… Continue Reading...

Rope 1948 Film

Essay on the Film Rope (1948) Overview In brief, Rope (1948) is an amazing movie revolving around a murder committed by two young men, Phillip and Brandon. The two commit what, to them, is the perfect murder by strangling a friend of theirs to death. They then call a party attended by, amongst others, the victim’s dad. The entire evening is a contrast of sorts with Brandon largely remaining composed throughout the night and Philip being confused, surly, and glum. The party proceeds without incident, despite several uncomfortable engagements between the invitees and the two. In the end it is… Continue Reading...

New Product Sales and Marketing Strategy

user is a celebrity or public personality) or for their company/ brand/product. The user initiates themselves into the app by entering all relevant information about their brand as a personality or their company or field. They enter all relevant details, such as what they do, what their goals are, who their competitors are, and what some of their obstacles are. The app then makes suggestions about what to do on social media, such as how to promote their content, people to respond to, people to network with, and articles to post. It’s essentially like have a social marketing guru in… Continue Reading...

Business Strategy L Oreal India

to spot market opportunities. It still has some weaknesses, such as not having a well-established brand in the country, and still not knowing as much as local competitors about the needs of Indian consumers. Strong opportunities still exist in the salon sector, but also in consumer products, and in the growing urban markets. Competition and evolving consumer tastes are the major threats that the company faces. It has to stay ahead of the competition but also react to changes in consumer tastes, or better yet drive those tastes. Strategic Alternatives The first alternative is to modernize the marketing. The… Continue Reading...

Marketing Strategy for a Nightclub

people. If we can get some of these videos to go viral, our company’s brand and image will become instantly famous and attract visitors from all over the nation and quite possibly the world. Nothing says new like novelty—and our company aims to differentiate or die, which is exactly the type of marketing campaign that is needed to get YOLO on the map permanently (Trout & Rivkin, 2006). For this reason, YOLO will have no physical store. We will exist ethereally, popping for the party and the disappearing. We will have a storage space for equipment but that is… Continue Reading...

Marketing the Police Department

Executive Summary: Annual Marketing Plan Introduction The annual marketing plan for the local law enforcement organization Ft. Mitchell Police Department is based on the budget of the department, which is financed by the public: state, local and federal taxes as well as bonds all go into financing the budget of the Ft. Mitchell PD. The budget is used to pay officers’ salaries, pensions, equipment, and so on. It is also used to fund the annual marketing plan of the department. Situation Analysis The Ft. Mitchell PD is in need of re-branding itself following a local scandal involving some of its… Continue Reading...

Using Drugs to Treat Hepatitis C

tablet, or solution and is available in several strengths. It’s used in combination with other drugs” (Healthline, 2018). brand names for Ribavirin are: Copegus, Moderiba, Rebetol, Ribasphere, and Ribasphere RibaPak. However, there are side effects that have to be watched for. These include nausea and vomiting, changes in taste, memory loss, difficulty concentrating and sleeping, as well as muscle ache. Ribavirin can also cause birth defects, from both men and women, if they are using this drug when they conceive or while pregnant. At the same time, the nurse should also look at the drugs the patient HL is… Continue Reading...

New Jim Crow Mass Incarceration War on Drugs

reduce racial disparities. Instead, the Reagan years witnessed the birth of a new, vehement brand of political culture that was nothing but thinly veiled racism. The War on Drugs was not even just about domestic politics and angry white people; it was linked with international affairs. As Alexander points out in The New Jim Crow, the CIA even admitted that it had allowed guerrilla fighters to smuggle drugs into the United States during the American intervention in Nicaragua.[footnoteRef:7] The War on Drugs has therefore had a profound and deleterious effect on American society. [6: Sarah Childress, “Michelle Alexander,” https://www.pbs.org/wgbh/frontline/article/michelle-alexander-a-system-of-racial-and-social-control/]… Continue Reading...

Problems with Random Assignment Experiments on Principals

the DPD experimental group, such as increased time spent on planning and goal setting, the authors nevertheless brand the intervention a failure due to low attendance and poor compliance. The qualitative aspects of the case study help the researchers to unearth the core assumptions that guided the experimental intervention in the first place. Theoretical orientation, worldview, values, and other guiding principles may need to be changed in order to design more effective professional development programs. Due to the complex array of variables involved in leadership, including situational constraints, individual differences, organizational culture, and the multiple components of the program… Continue Reading...

Goya Rodin and Modern Art

Art through the Ages 1. (Ch. 27) What is the interpretation of Goya's Saturn Devouring his Children? The interpretation of Goya’s Saturn Devouring his Children is based on the myth of Saturn who feared that his children would overthrow him, so he devoured them one by one to avoid that risk. Goya lived many centuries after this ancient myth of antiquity originated. However, his own contemporary situation reflected the old myth in terms of the way the powerful rulers of the time were frantically lashing out, trying to preserve their own power by destroying the least possible threat. The wild-eyed… Continue Reading...

Plan for Professional and Personal Growth

Timeline for Professional and Personal Growth Nurse Practitioner (NP) role is one of the specialties in advanced practice nursing and has experienced an increase in demand because of the shortage of nursing (Hamric, Tracy & Hanson, 2013). The growth of the NP role in the modern advanced practice nursing field is also attributable to the increased demand in primary care services. Given the increased demand of these practitioners, the nursing education field is increasingly encouraging more individuals to enroll for nurse practitioner roles. However, for an individual to become an accomplished nurse practitioner, he/she has to undergo or navigate a… Continue Reading...

Management in a School System

credit rating. With its image in tatters, it needs to also focus on restoring its brand and reputation. It can do that by surveying consumers to find out what went wrong and how it can improve. One short-term plan would be to find a way to keep the Staunton campus open for one more year so that parents can transition without too much pain. This would help to ensure that the school’s reputation is not damaged beyond repair. It would also be the socially responsible thing to do (Quain, 2018). Conclusion FBPS failed because its management did not communicate… Continue Reading...

International Management

they are not actively in a purchase cycle, of why they chose that brand in the first place. So a lot of it will be repetition of value props at the right time, in the right place (Investopedia, 2018). For Aeropostale, social media is the venue, because that will help fans of the brand to stay in touch with the brand in between buying cycles. Making sure that customers are engaged with the company's social media should have positive impacts. Winn Las Vegas likely benefits more from targeted promotions. In particular, if a customer doesn't come as frequently as… Continue Reading...

Montreaux Chocolate Usa Case Study

done? Or should they distribute to Whole Foods? Is Costco-sized packaging consistent with the image the brand is trying to build? Does this market respond well to seasonal chocolate? The answer to these sorts of questions lies in positioning and segmentation decisions. The total chocolate market in the US is worth roughly $18.6 billion, and Apollo hopes Montreaux can capture 0.6% share, or $111 million. It cannot position in super premium – based on both the quality of the product and the math, and in upscale premium it would need about a 25% share in order to meet its… Continue Reading...

The Housing Crisis and Insecurity and Poverty in America

Matthew Desmond addresses the intersection between race, class, and gender in Evicted. The case studies Desmond uses take place in Wisconsin, which serves effectively as a microcosm for the United States. While the overarching issues Desmond discusses can be one of the book’s main draws, it is the details in each of the stories that compels readers to take action or learn more about issues like institutionalized poverty, institutionalized racism, the perpetuation of the housing crisis, and systematic economic exploitation. The people Desmond profiles lack the power to stimulate change, and yet through collective action and self-empowerment it becomes possible… Continue Reading...

Health Care and Transparency Issues

their positive comments out there. And third, it had a significant impact on their brand because it changed the search dynamics on a site like Google” (Gandalf & Merlino, n.d.). This shows that transparency not only inspires more confidence in consumers and patients but also gives more incentive to care providers to be at their best so that they can both impress and give confidence to their patients. Improvements in transparency still need to be made, however, as Greenfield and Braithwaite (2009) note. They call for more transparency regarding continuous education of care providers. In the healthcare industry, care… Continue Reading...

Corporate Social Responsibility Its Success and Failure

can verify corporate reports. Judging from the way investors are quitting, and the damage to the brand, it is evident that it is critical to run business responsibly for it to succeed (Hardyment, 2015). According to Kotler and Lee, every company has a responsibility to take CSR into consideration when they are strategizing for business. CSR provides the goodwill, and also enhances the brands outlook to the wider public. Apple Company uses the Kotler and Lee concept to internal the essence of CSR. It has helped Apple to acquire knowledge relating to how to alter their CSR plans for… Continue Reading...

Roger Ailes Fox News

Introduction Organizations select brand ambassadors as the ‘face’ of their company or brand. The ideal candidate for playing such a role is a community tastemaker who plans on taking advantage of established relationships and community networks for marketing the brand through word of mouth. A company’s ‘face’ represents the company at particular events in which he/ she distributes sample products or carries out product demonstrations. brand ambassadors are passionate, sociable persons who enjoy significant social media presence accompanied by a large- or at least mid- sized network. They already approve of and have… Continue Reading...

Mayo Clinic Website Evaluation

the Mayo Clinic staff develops and presents its content is acceptable, especially considering the clinic’s brand and reputation is at stake, preventing false or misleading data from being published on the website. Therefore, the Mayo Clinic website relies on its organization’s authority and credibility in the field of medicine. The Mayo Clinic website blends medical commercialism with information, research, and education. While it may seem that the purpose of the website is solely to inform consumers about medical conditions and available treatments, the ultimate goal would be to encourage readers to seek medical interventions, thereby supporting the industry. The… Continue Reading...

Mass Repression Order No. 00447

This essay will explore an excerpt taken from the mass repression Order No. 00447 (thus known as “Order 447”), which was signed and approved by Nikolai Yezhov (nicknamed “Ezhov” on July 30th, 1937. Order 447 clearly outlines the plans for the mass repressions known later as the Great Terror. Yezhov features prominently in the Great Terror, being appointed by Stalin as head of the Soviet Secret Police (NKVD). Order 447 creates a comprehensive plan of action for punishing anyone deemed an enemy of the state, also showing subordinates and comrades how to classify these elements. The order includes a table… Continue Reading...

Differences in Two Distinct Product Categories

they target different aspects of the consumers’ needs and wants. Understanding the product category for a brand is vital for marketing because each category will require a different marketing approach. There are glaring differences between the two categories especially because one is considered to be mature and the other is still growing. Therefore, there will be differences in pricing, advertising, and distribution methods applied to the two categories. Market Differences Regarding Consumers and Competitors For the soft drink category, a majority of consumers tend to pick a particular soda and will generally ignore the other flavors. This has nothing… Continue Reading...

Programs for Risk Management for Health Care Organizations

and proactively protect the patient and hospital assets, accreditation, market share, brand value, reimbursement levels and the community standards. A risk management plan can be understood as a fundamental tool for implementation of the risk management program. The plan provides structures and guidance for the business and clinical services that make it possible to deliver quality care to the patients and foster safe hospital environment (The University of Scranton, 2018). · Description of the Incident Risk management plan Any risk management plan must be focused on provision of comprehensive, systematic and ongoing strategies for the alleviation of risk exposure.… Continue Reading...

Hester Prynne Personal Standards Versus Society

Hester Prynne: Courage and Integrity Incarnate The novel The Scarlet Letter by Nathaniel Hawthorne depicts the struggle of Hester Prynne in attempting to live by the standards set by her own internal guidelines. This creates a great deal of conflict as she is forced to confront the standards set by the Puritan society of Colonial America for what is considered decent behavior. At the opening of the book, so much has already happened: Hester Prynne’s husband (Roger Chillingworth) was shipwrecked and captured by native people—many thought he had unfortunately perished. The town’s religious leader Arthur Dimmesdale offers Hester an understanding… Continue Reading...

How Pepsico Is Leveraging Healthy Alternatives to Colas

national network of sales outlets has created multiple opportunities for consumers to learn about the Naked Juice brand and its line of healthy products. Not surprisingly, Naked Juice’s parent company has recognized the marketing potential for the Naked Juice brand in its portfolio of products and these issues are discussed further below. Analysis of PepsiCo’s strategies in its beverage business and their implications for Naked Juice in this portfolio The company’s super-premium juice products occupy a significant growth niche in the beverage industry. According to Rochford (2007), the cola sector of the global beverage industry is at the acme… Continue Reading...

Communications and Integrated Marketing

others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the brand. (Ktourgelis, 2016) Apple Inc carried out one of the most successful marketing campaigns for its brand. Two major factors led to this success. Firstly, Apple’s smart phone was a new product in the market. Secondly, they concentrated on customers who could adopt the new smart phone and influence the rest of the population. The iPhone was revolutionary in itself, since it combined phone… Continue Reading...

Marketing Distribution Issues

expenses accrued through problems or inefficiencies in the distribution network, which could harm the brand. · Control—which refers to the level of control that the company can have over the distribution channel; typically, the more control the company wields, the higher the expense. · Coverage—which refers to the extent to which a local distribution network is able to reach the various markets in the country; for the company looking at distribution in Argentina, the channel’s coverage would be very important as the country’s cities are separated by mountainous regions, so figuring out how products will get to the maximum… Continue Reading...

Change Management

achievements to help keep morale high. With each successive achievement, the business can consolidate improvements and build its brand out in a new direction. Finally, the manager must anchor the changes so that they are essentially institutionalized—i.e., they become the common way of doing things in the business. They are the standard processes that workers will learn when they are hired. The old ways will be gone. Future Directions The Digital Age is not going away and that means change is required on a global scale. Specific areas of research that would be beneficial for this topic would include… Continue Reading...

Product Analysis Of an Innovation

turbulence. However, the level of innovation in the contemporary is unmatched. brand reputation together with high product quality continues to be significant but have lost their gleam as consumer selling points. Notably, at the present moment, technology innovation and transparent cost of ownership have swiftly shifted to the top of what consumers desire and demand from a vehicle (Gnamm, Kalmbach, and Burgin, 2018). By analyzing the internal processes and strategies of the organization the scope of the problem for the company is the need for reinvention. At the present moment, consumers are in constant search of vehicles that have… Continue Reading...

The Success Of Indie Music

today—bedroom artists like Clairo and the actor-turned-singer Childish Gambino—build a brand/identity for themselves by developing relationships with the public via social media and through the development of their own fan base thereby build a relationship with the music industry. Justin Bieber is not an indie artist—but he got his start as one. Justin Bieber was discovered by his agent on social media. As Schawbel notes, Scooter Braun saw Bieber on YouTube and arranged to have the young boy meet Usher, Braun’s partner in Raymond Braun Media Group. Bieber ended up signing a record contract with Island Records, sold millions,… Continue Reading...

Fedex Organizational Design

is a logistics company focused on the overnight courier business, but with brand extensions into ground courier, office supplies, and customs-related business lines. Based in Memphis, the company operates a highly centralized system where most key operating decisions are made at headquarters, and the different national and regional subsidiaries are to carry out the instructions. There are two reasons for this structure. One is that the entire company must be virtue of its business operate in a tightly coordinated manner, such that the different elements cannot simply do their own thing or packages will not be delivered on time.… Continue Reading...

Social Innovation and Change

are less genuine and more interested in building their “ brand” than in actually being human—because, after all, being human does not necessarily get one a million subscribers on YouTube. As Olsen (2013) notes, everything is “leading to a world that feels less personal, less polite and less human.” So while there have definitely been some good points about the Digital Era and the Information Age—such as the ability to now share information more easily than ever before, to obtain news one could not before, and to connect with people in seconds from anywhere in the world—there are negatives, too:… Continue Reading...

The Relevance Of Operating Room Nurse Residency Program

nothing is done to rectify the situation. Evans and Tabloski (2017) brand residency programs as the best approach in succession planning. This, according to the authors, is more so the case given the need to ensure that those replacing those exiting due to retirement have a good foundation that facilitates their transition from novice to expert. Walker (2017) is of the opinion that mass retirement of perioperative nurses ought to be anticipated going forward. The said mass retirement would make a bad situation worse and escalate the current shortages (Rothrock, 2018). This further underlines the need to further examine… Continue Reading...

Emirates Airlines Porters Five Forces Analysis

However, dominant airlines such as Emirates Airlines continue to enjoy a huge number of consumers owing to their renowned brand and also the exceptional services provided. Therefore, the new market entrants do not substantially hamper the profits generated (Rahman et al., 2015). There is no way that prevailing businesses can preclude new entrants from attempting to get a share of the market. However, there are numerous strategies that can aid them to sustain their position in the marketplace or ensure that they are ahead of the rivals. There are various recommended strategies that Emirates Airlines can utilize to improve… Continue Reading...

The Third Culture Kids Of Syria

The issue of Third Culture Kids (TCK) is one that can no longer be wished away. It is a phenomenon that has been in existence for decades now and generations are embroiled in the TCK issue as their preceding generation. The TCK are often referred to as people who have been raised in a culture other than that of their parents or the culture of the country mentioned in their passports. The growing number of TCKs is occasioned by a myriad of reasons in the different parts of the world where these individuals live. The most common cause of TCK… Continue Reading...

Emirates Airlines Pestle and Swot Analysis

decline in the demand for air tickets. It is recommended that Emirates Airlines should try and advance its brand name and image in a positive manner to ensure that consumers still use the airline for transportation means irrespective of the negative outlook of the Middle East. Economic Factor The economic factor investigates external economic issues that can play a role in the success of a company. 1. GDP GDP in the United Arab Emirates is projected to be 390.00 USD Billion by the end of this financial quarter ending the 2018 financial year, according to Trading Economics global macro models… Continue Reading...

Christian Business Leadership Strengths

a Christian Business Leader/Marketer Strengths · Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity. · Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015). · Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015). · Positive track record in the community in terms of corporate social responsibility—the business supports… Continue Reading...

Affordable Care Act Aca Implementation State Of Florida

to be of a more costly tertiary and secondary level, rather than primary care ( brand, 2017, p.18). On the other hand, some of the promised benefits of the ACA have not been enjoyed. For example, visits to hospital emergency rooms statewide have not decreased, despite the expectation that fewer patients would rely upon ERs as sites of primary care (Born, 2017). The reasons for this are not clear, and some providers blame habit, given that uninsured patients are often habituated to using ERs for minor procedures. The future for the ACA as a whole remains more questionable than in… Continue Reading...

Locke and Maslow on Motivation

to show how our project—a social media campaign to promote the company’s brand—had come along since being given the green light. I met with every member—there were four of us, including me—and determined what they had done to contribute to the project, when they did it, how they did it, and what the results were. I double-checked all results to confirm them using the metrics available to us through social media tools. I then prepared the report, had it checked for grammar and cohesiveness by my team, and then worked with them to create an interesting presentation that I… Continue Reading...

Comparing Etihad and Emirates

consumer—a good or a service. In many cases it is also a brand, a concept, a perception—as Ries and Trout (2009) put it. Product also refers to the advantages it can give to a consumer—i.e., what makes it better than other products on the market, or what features of the service make it unique and particularly appealing. Tracy (2004) states that when it comes to product, one should “develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not it's in the right business… Continue Reading...

Corporate Social Responsibility and Organizational Ethics

policy on active participation in the community is linked to the fact that it facilitates better brand recognition, positive business reputation in the society, and also aids in increasing sales revenues and consumer loyalty. Furthermore, such community involvement facilitates greater capability to attract talent and retaining members of staff and most of all leads to better financial performance (Doda, 2015). 2. Distinguish between ethical and legal issues The difference between legal and ethical issues in regard to business application is that legislations do not always take into consideration ethical circumstances encountered by companies. Notably, ethical standards are centered on… Continue Reading...

Analysis Of an Organizational Vision

motor vehicles. Imperatively, a vision statement postulates the expected future position of a particular brand. The second section of the vision statement lays emphasis on the consumers of Toyota Corporation across the globe indicating that their safety is of great concern to the organization. What is more, the vision statement of the organization elucidates Toyota’s devotion and dedication to innovation, high standards of quality and as well as responsibility to the society and the environment. Finally, the statement also sheds light on the workforce of the organization. It demonstrates that the corporation has a significant belief in employing talented… Continue Reading...

High Working Performance in Organizations

has emanated as one of the most iconic and reliable companies in the world. It has built its brand to become a household name within the area of pharmaceutical and consumer packaged goods, and more so with regard to the market area of baby care products (Sengupta, Bhattacharya, and Sengupta, 2006). Johnson and Johnson is an American multinational corporation that was founded in 1886. The parent company together with its subsidiaries undertake in research and development, the manufacturing and retailing of a range of products in the healthcare sector. Imperatively, the corporation’s business operations are classified into three different… Continue Reading...

Situational Leadership Styles at Salesforce

named as the best place to work is now in a position where it has a fantastic employer brand. This took time, and the most recent Fortune list was the first time that the company had made the number one spot. What this means is that after putting in the work to foster the leadership style and culture that best serve overall strategic objectives, Salesforce is now in a position where it can continue to attract the best talent, as an employer of choice. At this point, the situational leadership approach has turned into a sustainable competitive advantage –… Continue Reading...

Leadership and the Issue Of Ethics

merely allegations, the stories were picked up by several news outlets, which did not help brand appeal. I would explain the importance of these considerations to employees by stating that no two people are the same, everyone has his or her own unique ideas and beliefs. That is the way the world is. To try to force everyone to have the same beliefs is unrealistic. In a workplace, respect is crucial. People may not be able to agree on everything, but they have to show respect to one another. They cannot mock or discriminate against others because of their… Continue Reading...

Managing the Automation Industry

satisfy distinctive local necessities that impel consumer interest and brand loyalty. Moreover, this diminishes risks by augmenting the flexibility of the supply chain to react to interruptions instigated by different causes (General Motors, 2018). Toyota Supply chain management within Toyota Motor Corporation is a component of the corporation’s operations tactic, which is comprehensively centered on the Toyota Production System (TPS). Toyota Motors is renowned for not only being part of the establishment but also advancement of total quality management (TQM). For the company, TQM is centered on the notion of consumer first, also referred to as kaizen, which implies… Continue Reading...

Ikea and Unbonded Child Laborers

pay attention long enough to sit through such an explanation—so socially speaking the threat of damaging the brand is legitimate and significant; however, it is not insurmountable. Technical. There are no substantial technical threats to this issue. IKEA will remain a solid leader in the home furnishings industry. Abandoning the supplier would not harm IKEA’s supply chain or disrupt its customer service. It could find an alternate supplier for rugs as well, so there is no substantial technical threat. Conclusion and Recommendation An investigation is required before anything is done. IKEA needs to assess the situation of its India… Continue Reading...

Kroger and Corporate Social Responsibility

connects companies to the “larger society” (p. 175). CSR is one of the most important aspects of a company’s brand and image in today’s 21st century marketplace: consumers want to know what the companies they patronize are doing to make the world a better place—and companies have to respond with policies and practices that support and reflect the values and ideals of the communities they serve in order to stay competitive. This paper will discuss the Kroger Company’s CSR statement along with its mission and vision statements to show what it is doing to connect with its communities in… Continue Reading...

Do We Need Globalization

out that there are many complexities in managing domestic and multinational corporate brands simply because what makes one brand appealing in one state may not be what makes it appealing in another state. The reason is simple—not every population has lived the same life, shared the same history, or indulged the same belief systems. In spite of the way the ease of global communications may make it seem, people are only united on the surface of things. Down below they are definitely less able to understand and appreciate both small and big differences in outlooks and experiences. What might… Continue Reading...

The Cbd Oil Craze

be taking products containing THC in them (Thompson, 2018). The FDA has specifically approved only the pharmaceutical brand of CBD-containing medication Epidiolex. In fact, the only medical condition for which Epidiolex can be legally prescribed throughout the United States is for Lennox-Gastaut syndrome (LGS) and Dravet syndrome (DS). Both LGS and DS are forms of childhood epilepsy (Johnson, 2018). Other than for these rare conditions, the FDA has not yet approved CBD at all and the supplement remains technically illegal except in states with legal medical or recreational marijuana. However, CBD is typically derived from hemp and not its narcotic… Continue Reading...

How to Market the Hellcat

Is Going Well in the Campaign The Hellcat helped to transform the Dodge brand. Phelan (2016) states that “the supercharged Hellcat V-8s have become an icon for the whole Dodge brand, starring in raucous commercials and posters on teenagers’ walls in a way not seen since the original Charger lifted Dodge from suburban bland to outlaw chic 50 years ago.” Most people assumed it would be undrivable but all popular opinion has pointed just the opposite: it is a very drivable car. People love it. The campaign to get people to buy the Hellcat was going great. It was the… Continue Reading...

Tesla and the Global Market

for Tesla. Competitors are heating up and entering the EV market. However, Tesla still has brand appeal and technological superiority. It needs to find a way to leverage its brand appeal and buy time with consumers and investors to fix what is wrong with the Model 3 so as to stay ahead of the pack. Tesla does not need to dominate in Asia for this strategy to work. As Wright (1987) notes, “Porter reasons that firms which compete through differentiation and focus strategies would observe higher returns on investment with smaller market shares” (p. 95). Because of competitive forces, Porter suggests numerous avenues… Continue Reading...

Reducing Patient Waiting Time for Better Patient Outcomes

Reducing Patient Waiting Time for Better Patient Outcomes Step 1 Most healthcare institutions start their day with the intention of perfectly managing their time schedules. While the expected outcome is excellent patient outcome many practices often end up bringing in more patients into a schedule that is already overloaded hence requiring more time to attend to the scheduled patients (Capko, 2015). The outcome of the busy schedules is inefficiency, bottlenecks, frustration, and more waiting time for the patients. Patients are forced to spend more time in the exam room or reception area waiting for an opportunity to be attended to… Continue Reading...

Nursing Homes and Resident Care

a public relations department or firm to assist in maintaining a positive image and in developing a positive brand. Public relations challenges within the nursing home setting are numerous. These include maintaining communications with the public on a regular basis through press releases or updates of policy within the institution, communicating with the families of residents, and sharing stories in the news that promote the institution’s image. One of the main challenges today, however, is monitoring and moderating the image of the institution over social media. As Roshan, Warren and Carr (2016) point out, social media plays a critical… Continue Reading...

Euro in Crisis

When Draghi pledged to throw everything including the “kitchen sink” at the problem in the EU to sustain the Euro and the economy, it was still only a matter of time before even the kitchen sink failed to make an impact (Hildebrand, 2015). The problem in the European economy was precipitated by the fact that a number of nations simply did not belong in the EU and did not have the economic status to benefit from a common currency with other states, as Milton Friedman and other economists pointed out in the 1990s (Trumbull, Roscini & Choi, 2011). States like… Continue Reading...

Qualitative and Quantitative Costco Internal Assessment

as employee turnover is relatively low and employees serve as brand ambassadors. The low-cost strategy the company has implemented promotes its sustainability in the sense that during downturns in economic activity, the company would be in a more sustainable business position. The company’s individual and business membership model is also a critical component as far as its continued success is concerned. This is more so the case given that this model offers Costco a rather stable revenue stream that is not dependent upon sales of items. Part 2 Quantitative Analysis Sales Year 2016 2017 2018 Total Revenue 118,719,000 129,025,000… Continue Reading...

Ethical Decision Making

a whole. Some of these advantages comprise of increasing brand awareness, increasing website traffic, and also boosting sales. In spite of these benefits, the main shortcoming of this alternative is that fully permitting social media use implies that the organization opens up the risk of facilitating wrongful business practices and activities that may have an adverse impact in the business. Some of the information posted by employees can be damaging to the organization (Stafford, 2016). The third alternative is separating the professional and the personal. The strong suit of this alternative is that the company will be able to… Continue Reading...

Business Ethics in Volkswagen Emissions Scandal

all across the globe (AFP, 2018). Business Ethics Considerations A global brand such as VW, cultural intelligence plays an important role in management of the crisis. It also plays an important role on public perceptions of how serious the impact is and how it affects sales in the future. The impact of cultural intelligence is seen in differences in sales after the crisis was announced in both Germany and the United States. The impact on sales had a different effect in various countries around the globe. This suggests that in some countries this type of cheating is considered business as usual,… Continue Reading...

Target Corporate Social Responsibility

in supply chain management, marketing, staffing and merchandising. The company has effectively defined its brand, which has helped it to attract a regular customer base, and extend into new markets across the United States. The company has made social responsibility a part of its platform, with a particular focus on community and on its staff. These moves have made Target an employer of choice at the low end of the labor market, so most of its stores will have relatively friendly, competent staff. Target has not faced many ethical issues in recent years, even as other companies, such as… Continue Reading...

Johnson and Johnson Human Resource Value and Contribution

using to deliver organizational learning. They are internal organizational entities designed to brand and execute learning and development initiatives. J&J School of Personal and Professional Development and their e-University are made available online to all employees and provide both e-Learning and classroom courses (Team, Directors and Governance, 2019) It is the best method because J&J can easily track and document subsidiaries that have conducted training. Organizational University creates a skilled and dedicated workforce at J&J because employees are taught job-related skills. The biggest flaw of organizational university especially the e-learning method is that they do not allow employee to… Continue Reading...

Nike Corporate Strategy

athletic footwear, apparel, equipment, accessories and services” (p.55). In addition to the eponymous brand, Nike markets Converse, Hurley, and entire Jordan brand, and others. Nike’s revenues in 2018 were $36.397 billion, up nearly 6% from the year previous. Net income was $1.933 but this was down significantly from the prior year, as the company recorded a much higher income tax expense. Nike competes in the sports apparel industry, which is estimated to be worth around $184.6 billion worldwide, meaning that Nike holds about a 19.7% share. The industry is mature but still growing, with a CAGR of 4.3% over… Continue Reading...

New Business Plan Swot Analysis

a certain amount of damage in terms of direct costs like lawsuits, but the risk to the brand is often much bigger than the direct risk (Whitler & Farris, 2017). All told, the SWOT analysis reveals a situation that is fairly typical of a start-up operation. Founders have to be realistic about what their strengths actually are, and how well those strengths will hold up in the face of the intense threats that most new businesses face. Any start-up claiming that they have a product that can’t be built by competitors, or a brand that has value, or any… Continue Reading...

Starbucks and Big Data

compete with other companies, such as Proctor and Gamble and Smuckers. The idea was to get Starbucks brand ready-made drinks into peoples’ homes so that they could have them without having to go to the store. As Sarah Whitten noted, “It’s a way for [Starbucks] to expand a brand that’s already owning retail and bring it into consumer’s homes…So, they can almost double consumption because consumers are going to want to drink it when they go to the actual Starbucks locations and now they have the freedom to drink it at home.” By analyzing customer data, Starbucks was able… Continue Reading...

Nike's Agile Transformation Plan

Summary Agile transformation strategies or project management have emerged as important components in the modern business world. Agile techniques were traditionally designed for the tech world and were mostly applied in IT projects and companies. However, these techniques have the potential to transform an organization’s culture and project management processes, which has warranted their application in the non-tech world and non-IT projects. Agile mindset is primarily a collaborative technique for managing work, which is applicable to a wide range of project types and industries. Nike is an example of a company that could benefit from using an agile mindset in… Continue Reading...

Merger Of Nike and Converse in 2003

long history of success”, (Wayne, 2003). Looking back 16 years, the same brand, Converse, under Nike’s management, has astronomically boomed in acceptance, recording a very high sales in many regions across the world and that has in no small measure added to Nike’s revenue. For instance, in the year 2015, Nike recorded a remarkable growth of 28% increase worth of $538 from the first and the second quarter of the year much owing to Converse brand (Syminton, 2015). So, looking at the merger today, it can be said to a mutually-benefiting deal which has had a positive impact on… Continue Reading...

The Future Of Healthcare Technology

Role of HIT in Healthcare Planning Healthcare information technology (HIT) is one of the greatest disruptive forces that will affect vision and planning over the next decade. However, regardless of the technology that is developed, it must be supported and executed by hospital leadership to be successful. Currently, research is underway for the use of artificial intelligence, supercomputing, and clinical support systems in the healthcare environment. This research will explore how these technologies are likely to change healthcare in the future, and the role of readership in making the integration of these technologies a success. Overview Currently, information technology is… Continue Reading...

Target Enhancing Online Retail

new enhanced digital strategy for Target is rooted in leveraging the company’s existing brand strength, which generates traffic, and which also brings in loyal customers. With a better e-commerce experience, both on web and mobile, Target hopes that it can capture a greater share of the shopping dollars, and ideally start to bring in new customers as well. This is what the expansion stage is about, both getting more money from existing customers and attracting new customers, especially those who have heard of the brand, having positive associations with it, but might otherwise patronize other businesses that have a… Continue Reading...

What Is Influencer Marketing

source for influencer marketing, as influencers put up videos about new products and essentially act as brand ambassadors while they build their own YouTube following. It is a win-win for both the influencer and the company that is promoted. The main target of influencer marketing is women, as 86% of women use social media to get advice on what products to purchase (Knightley, 2018). Moreover, roughly half of all consumers rely upon influencer marketing when making their consumption decisions. And the upside for influencer marketing campaigns is that they earn an estimated $6.50 for every dollar that is spent… Continue Reading...

Target S Corporate and Social Responsibility

consumers by constantly fulfilling their “Expect More. Pay Less” brand assurance (Jurevicius, 2013). To begin with, the company ensures that its retail stores are situated closer to the communities in which they serve. For instance, in recent times, progressively more retail stores have been set next to college campuses. By making an investment in residential places and workplaces, Target Corporation is able to generate more sustainable communities for forthcoming generations of consumers and members of the team. Furthermore, in its purpose of enhancing the community, Target’s presence and investment is able to cultivate and increase economic vitality. Furthermore, the… Continue Reading...