Campaign Essays


Robert Mueller Investigation Essay (Free Example)

In this essay about special prosecutor Robert Mueller’s investigation into Russian interference in the 2016 presidential election, we provide an overview of the information available at the time of publication about that investigation.  The essay will explain who Robert Mueller is; what the investigation is trying to find; and why the investigation was instigated.  In addition, the essay will discuss the latest news, as of May 21, 2018, about the investigation.  In addition to discussing the Mueller investigation, the essay will provide you with a technical guide for writing academic essays.  In addition to being formatted in an appropriate academic Continue Reading...

Political Structures in the Sui, Tang, and Song Dynasties

Sui, Tang, and Song Dynasties The Major Changes in the Political Structures, Social and Economic Life in the Sui, Tang and Song Dynasties One leading present-day nation that was home to one of the world's oldest and greatest civilizations and has a rich, 5000-year-old history is China. The Chinese culture can be traced back to an assortment of small, early tribes that grew to become modern-day China (Chafilwa, 2012). According to Ahmed (2015), after the Han dynasty's disorganized and divided reign came to an end, the country experienced a period of preeminence beginning from 589 C.E. From 589 to 1279… Continue Reading...

Examination Of Presidential Advertisements

action showed effectively that the audience really only has one choice in the campaign, to vote for Johnson. There's no common link between this ad and the others below. However, the ad did influence me in the sense that imagery can be an excellent device to convince people of something. I learned that base emotions like fear can motivate people to make a choice and thus made the ad seem appealing because it resonated with me. I would change the transition from the little girl to the explosion. It felt too jarring and amateur. The selected candidate, Gerald Ford's… Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

final method that is used to help the company excel in its marketing campaign. Introduction VapeUSA is an eCommerce organization that sells portable vaporizers, desk top vaporizers, tanks and chambers, batteries and chargers, herb and spice grinders, e-liquids made in the USA, replacement parts, cases and more -- offering free shipping on all items and thus making themselves an attractive one-stop shop for all consumers' vaping needs. The design of the website is very clean and easy to navigate: categories are visually represented according to type, with large but not too large pictures to catch the user's eye and… Continue Reading...

Social Policies in Community Agencies

Social Work Social Policies in Community Agencies Hall (2013) opines that social workers practicing from a community organizing or development perspective try to tackle systemic problems that lead to negative social issues. Social policy attempts to study how society promotes individual and family welfare. Also, the policies tend to be consistent with what the government of the day views to be the most optimal way to help those who are disadvantaged and can't help themselves. A number of these social policies are incorporated in the works of community agencies. They include availing supportive services to the vulnerable members of society… Continue Reading...

Liberal and Conservative Beliefs Of Justices

with the ACLU. Her recent public attacks on the Trump campaign confirm a liberal bias and were somewhat scandalous considering that Justices are not supposed to air political sentiment in public that way. Thus the liberal/leftist label is most likely correct. Her philosophy on the constitutional issues ranges, however, from federalist to anti-federalist positions, so the label is only effective to a certain degree (Supreme Court Biographies, 2015). ASHFORD 4: - WEEK 3 - DISCUSSION 2 One right for the accused is the right to obtain counsel and this is the most significant safeguard for criminal defendants because it… Continue Reading...

Obesity and Fatness in America Body Image

organized to advocate for those problems. For example, "Michelle Obama's nutrition campaign and Oprah Winfrey's diets" have tried to educate people about the important of diet in fixing the problem of fatness.[footnoteRef:12] Despite the effort of these groups, fatness continues to be linked with people of lower status. Moreover, women face additional discrimination because they are more obese than the men counterpart. [11: Clarke Michael Tavel, "Fat Shame: Stigma and the Fat Body in American Culture." Journal of Social History. Summer 46, no. 4 (2013), 1077.] [12: Tavel, "Fat Shame: Stigma and the Fat Body in American Culture," 1078.]… Continue Reading...

Problems Unsolved and a Nation Divided

Donald Trump, has included tax reform as a key element of their campaign manifesto. On one hand, Trump proposes to reduce the corporate tax rate once in power, while Clinton, on the other hand, proposes to increase taxes on the wealthy. The attention the issue of tax reform has received evidently indicates its criticality as far as the country's economic prosperity is concerned. On their part, Porter et al. (2016) propose that tax reform should be guided by economic efficiency, equity, and simplicity. The current taxation system is short of these three aspects. The U.S. Government Accountability Office (GAO)… Continue Reading...

Relational Mental Model

a different culture can cause one's behavior to change. The Ecuadorian government initiated a campaign to eliminate the tendency of lateness in meetings and social events. Like in most non-Western cultures, arriving late for a meeting or a social event is a widely acceptable norm. Nonetheless, simply because it's a norm, it does not necessarily make it right. Not everyone may subscribe to cultural norms, especially when the norms have no place in today's world. Lateness is a behavior that cannot be tolerated in a world where agility is important. Therefore, the campaign was intended to change the attitudes… Continue Reading...

American Body Culture Annotated Bibliography

American society, series of movements have organized to alleviate the problems. For example, "Michelle Obama's nutrition campaign and Oprah Winfrey's diets" (Tavel, 1078) have tried to educate people about the important of diet in alleviating the problem of fatness. Strings, Sabrina. "Obese Black Women as "Social Dead Weight": Reinventing the "Diseased Black Woman"." Signs: Journal of Women in Culture and Society 41, no. 1 (2015): 107-30. String discusses the stereotypes facing the African-American women because of their obesity. The author points out that many African-American women engage in behavior that put them and their families at risks. Based on… Continue Reading...

Factors That Led to Enron Downfall in 2001

gain preferential treatments. For example, the CEO was the top contributor to Bush presidential campaign. They also made a significant donation to both Republicans and Democratic members of the Senate and House to allow their friends becoming the member of Federal Energy Regulatory Commission and Security Exchange Commission. Additionally, the Enron officials put their personal loyalty above all the stakeholders that include business partners, stock holder's local communities, and rate payers. They betrayed the trusts of employees. The aftermath of the Enron collapse, numerous Enron executives were charged with different criminal acts that include money laundering, fraud, and insider… Continue Reading...

Hiv, Aids, and Hp2020 Initiative

Healthy People 2020' initiative (HP2020) greatly emphasizes social health determinants, health inequity factors, and income and educational goals. Further, it adopts a broader perspective of the health effects of natural and manmade environments. The National Prevention and Health Promotion Council, by building on this initiative, offers a new means to implement a government-wide 'health in every policy' approach. Several NPS (National Prevention Strategy) interventions will extend across sectors and departments, influencing various health results (Fielding, Teutsch, & Koh, 2012). Numerous HIV / AIDS-linked clinical characteristics may be attributed to the intense immune deficiency developing among infected individuals. Immune system breakdown… Continue Reading...

Pro Sports and Stadium Construction Trends

public speaking tours, etc.). Stadiums have also been used to book speaking and/or concert tours -- from political campaign stops to rock and roll shows to evangelical performances. Thus, there is no reason that stadiums which typically are built for one team's needs cannot also be utilized on occasion as a setting for a special event. Yet, the advantage of an arena over a stadium is that it is not prone to weather conditions or cancellations due to inclement changes in the climate. It is available for use every day of the year and its potential can be maximized… Continue Reading...

The Things They Carried by Tim O’brien

armed forces. Combining these with the fabrications of the media, which set up a campaign of deceit, propaganda and falsification of evidence, the U.S. Government and the Military successfully created a mental image of Vietnam and the threat it poses. However, when the past and the future meet, even the truth gets diluted with a generally accepted belief and thoughts of disturbing accounts get tougher to extract. Explaining the War O'Brien'sbook talks about the burden the soldiers bear daily. These soldiers went through a lot with a lot of responsibility on their shoulders. O'Brien believes that this weight the… Continue Reading...

Marketing

and brand awareness. The marketing strategy will take getting TV ad spots as well as pushing a campaign on social media and other websites including video sharing sites like Youtube. The design of the campaign has the potential to go viral so users sharing can aid in getting the word out. Consumers respond well when they feel like they have actively chosen to view a video on their own will and are more likely to spread it if that is the case. Also, the target health conscious audience can be readily reached through sports sponsorships as well as celebrity… Continue Reading...

Drone Strikes and Politics in Movies

Eye in the Sky presents a bleak portrait of drone technology and calls into question the norms of global counterterrorism and warfare. Technological tools of surveillance allow for targeted operations, aimed at known terrorists. These tools entrench existing hegemonies of power. However much drones are celebrated for reducing the numbers of casualties in counterterrorism units while simultaneously targeting top terrorism suspects, the effects of the drone strikes can be devastating on the local innocents, the civilians caught in the drone fire, and may even have some detrimental long-term effects such as increased acts of terror or reduction of the credibility… Continue Reading...

Idiocracy Idiocy and a Nation Full Of Idiots

become idiots. The current crisis in the United States is due to rampant idiocy. Donald Trump's campaign capitalized on the state of "idiocracy" that has festered for decades in the United States, as citizens have become increasingly disillusioned and disempowered. A celebration of ignorance, and a tolerance of ignorance on the part of the polis, has enabled the emergence of a substantial number of idiots who "legally and officially were citizens...but then shunned the responsibilities of that role" in terms of considering the common good (Parker, n.d., p. 71). B. Parker (n.d.) presents six dimensions of democratic citizenship: deliberation, voting,… Continue Reading...

Sea Treasures – Business Model

An examination of consumer views on marine aquarium trade in fish indicates that there is need to educate and inform lobbyists and consumers towards creating demand for organisms caught sustainably. Further, there is need for such campaigns to connect the consumer information to human health effects and environmental impacts in a way that is honest and still not offending such a crucial industry. The venture in aquarium fish retailers on the online market has made 'impulsive purchases by lobbyists' a common occurrence (Mccollum, 2014). The growth of the aquarium industry has encouraged more lobbyists to emerge. The increased success of… Continue Reading...

Book Review Of Bethany Moreton’s “to Serve God and Walmart

aimed at earnest academic research, further propelling the large-scale, nationwide creative conservative campaign. While Moreton adopts much more restraint and understanding as compared to Frank (What's the Matter with Kansas?), she nevertheless affords readers a negative perspective of conservative Christianity, labeling it the main device that reinforces injustice. The gender-based discrimination which allowed Sam Walton and team to take advantage of the South's females whilst ensuring their cultural sensibilities weren't offended, is related to evangelical complementarianism -- an aspect of American Protestantism's large constituency. Further, the author has depicted evangelicals as trusting and narrow-minded individuals. The very individuals persecuted… Continue Reading...

Hiv Aids Infrastructures Around the World

are highest should be encouraged to participate in an awareness-raising campaign intended to educate all stakeholders concerning the facts about HIV / AIDS in a nonjudgmental fashion in order to promote the timely treatments that can still save people's lives and prevent new cases in the future. Conclusion Certainly, complex problems demand complex solutions and the global health threat represented by HIV / AIDS is no exception. Despite the massive investment of resources in recent years, the research showed that there are still nearly 37 million people living with HIV / AIDS and more than a million people still… Continue Reading...

Aristotle and the Canadian Political System

Aristotle Politics Justin Trudeau's election as Canadian Prime Minister represented a generational change in the country's politics. While there was a general belief that he was not ready to be Prime Minister, Trudeau used political skill and craftsmanship during the long election campaigns to defeat experience politicians. His election not only represents a generational change in Canadian politics but also has significant impacts on governance. In a recent phone call, he has indicated that he wants to re-establish the country with a new political system. This is influenced by the talks he has had regarding different kinds of political systems… Continue Reading...

Education Autobiography on Drugs

Life gives people choices. These choices can lead to circumstances where people may feel lost. Tobacco, alcohol, legal and illegal drugs are part of life. Their influence is everywhere from social media to movies and even at home. What they may teach us is that sometimes when we choose to escape or to feel good, that is when we are our most vulnerable, that is when we may make mistakes. Because life isn't about being perfect, but rather what the imperfections teach us. I have a sister who likes to drink. She's not your typical lush. She drinks only when… Continue Reading...

Sports Marketing Plan

Traditional Media Strategies The use of traditional media in sports marketing remains popular. Indeed, sports marketers spend a great deal of resources on television, print, and radio advertising, with sports comprising a substantial portion of ad spending for television and radio channels. A significant percentage of sports fans actually watch sports events for the commercials. They tend to enjoy the commercials more than the game itself. Traditional media enables sports marketers to reach geographically dispersed consumers at a fairly low cost per exposure (Swayne, 2011). Take an event like the FIFA World Cup, for instance. The event has following from… Continue Reading...

Marketing an Emba Program in Vietnam

the West. Take out ads in publications that the target market reads. Have a PR campaign around the initial launch, even if demand exceeds capacity. But be adaptive. Use metrics to measure the strategies undertaken, and make decisions based on this analysis. Inbound has a long lead time, so be careful about time frames when making decisions about the effectiveness of strategies. Be flexible, because the market is evolving fairly quickly, and that brings with it the need to be highly adaptive, and not get locked into the basic strategies that accompany the launch. Have regular evaluations where everything… Continue Reading...

Gerontology Aging and America

suggested OAA partnerships with the National Institutes of Health on the Go4Life exercise campaign for seniors. The Surgeon General partnered with the YMCA to support local programs for seniors, too. Fall prevention courses offered online and in person also offer preventative services that can not only help improve the quality of life for America's seniors, but also liberate much needed funding for the OAA. References "2015 White House Conference on Aging: Final Report," (n.d.). Retrieved online: https://whitehouseconferenceonaging.gov/2015-WHCOA-Final-Report.pdf NHCOA (2016). The future of the Older Americans Act. Retrieved online: http://www.nhcoa.org/the-future-of-the-older-americans-act-oaa/ "The Older Americans Act: Aging Well Since 1965," (n.d.). Retrieved… Continue Reading...

Small Local Business Marketing Plan

marketing different products to each of these segments, or incorporating "different levels of analysis" into the same marketing campaign or strategy to create a gender-neutral approach (Thompson, n.d.). Indeed, this is exactly what Toshi Dream Spa did when they devised their creative social media strategies asking customers to upload pictures and share them. Additionally, Toshi Dream Spa decided to take out separate ads specifically for the male secondary market. These ads promoted men's services including waxing, manicure, and hair/beard salon during critical times of the year including Father's Day, Valentine's Day, and Christmas. Separate ads for the primary demographic… Continue Reading...

How Supreme Court Justices Are Appointed

Clause 2 of the United States Constitution outlines the process whereby the President of the United States is entrusted with the responsibility of selecting the Supreme Court Justices: "The President...shall nominate, and by and with the Advice and Consent of the Senate, shall appoint Ambassadors, other public Ministers and Consuls, Judges of the supreme Court, and all other Officers of the United States." Because unlike other public servants, Supreme Court Justices serve for life, their appointments need to be considered carefully. The general public cannot be trusted to make decisions this important with proper care and consideration. The most recent… Continue Reading...

Pornography Child Abuse and Coersion

¶ … Disease Control and Prevention (2016), as many as one out of every four children have experienced some type of abuse: including physical, emotional, or sexual abuse. Exposure to pornography, whether accidental or not, can be harmful to children's psychological or social development. However, coerced exposure to pornography is a more extensive form of abuse that coincides with other types of abuse including psychological, physical, and sexual abuse. Coerced child pornography may in fact be one of the most harmful types of child abuse because of the multifaceted nature of the crime. The nationwide prevalence of abuse in the… Continue Reading...

19th Amendment

the Association appealed to innumerable local advocacy groups, requesting a great petition campaign to create Congressional support for such an amendment. In 1878, Anthony's friend, Californian Congressman Aaron Sargent, proposed a female suffrage amendment. In a period of 4 years, both the lower and upper houses of the US Congress had instituted special female suffrage committees. The above article is actually in the form of a letter by Anthony to American women, appealing to them to rise and struggle to achieve their rights. Anthony explains her expectations of Amendment XVI, which were that it shall forbid state disfranchising of… Continue Reading...

How Democracy Leads to Tyranny

(the representatives) who typically represent interests of other entities (such as those who supported their campaign or who have allowed them to have their "career" in politics: a federal congressman is paid well above the middle class average, after all). Meanwhile, the middle class man is obliged to obey the laws, regulations, tax code, TSA orders at airports, and so on that the ruling establishment passes on his behalf. The little bit of liberty that he is allowed is specifically in the realm of the sensual: he can choose where to eat, what to smoke, whom to pursue for… Continue Reading...

Types Of Information Systems for Startup Business

For startup companies, the key business functions include: Sales and Marketing, HR, Finance and Accounting, and Manufacturing. Present-day startups require information systems for monitoring all their business operations, such as business planning, material acquisition, production, quality control and delivery to markets. In view of the aforementioned key business roles of startup companies, the chief information systems required are; Marketing and Sales Information Systems, Production and Manufacturing Information Systems, Accounting and Finance Information Systems, Strategic Information Systems, Enterprise Collaboration or Office Automation Systems and HR Information Systems (Al-Mamary, Shamsuddin & Aziati, 2014). Functions of Information Systems Sales and Marketing Information Systems… Continue Reading...

Identifying Opportunities to Improve Revenues and Ridership Levels at Wmata

Safety Concerns at Washington Metropolitan Area Transit Authority (WMATA) and Implications for Ridership The Metro network operated by the Washington Metropolitan Area Transit Authority (WMATA) provides mass transportation for the nation's capital region for visitors, residents and especially members of the federal government workforce. Besides 118 miles of rail tracks and 91 stations (making it the nation's second-largest heavy rail transit system), the Metro also operates the fifth largest paratransit service and sixth largest bus network in the country today (Metro facts, 2016). Taken together, the Metro clearly represents a valuable transportation resource, but the WMATA has been plagued by… Continue Reading...

Effects Of Gender Related Bullying and Harassment

response to the growing recognition of the problem, there has been an ongoing nationwide campaign and more aggressive zero-tolerance policies implemented by school districts across the country that are aimed at reducing the incidence of bullying in the schools. To date, however, these strategies have largely failed to address the antecedents to the problem head-on (Fuller & Gulbrandson, 2013). In this regard, Meyer (2008) emphasizes that, "Many schools have been trying to combat violence and harassing behaviors by implementing blanket bullying policies that do little to address the underlying issues of the school climate and culture that allow these… Continue Reading...

Us Military Performance Against British in War Of 1812

United States Military Performance Against the British in the War of 1812 In June 1812, the U.S. declared a war against the British and their North American allies. The war, according to Smith, was motivated by America's quest to take control of Britain's North American territories, Britain's punitive trade policy, Britain's support for Native Americans, and the forced enrolment of American sailors into the British navy. As a young nation, the U.S. was eager to safeguard its newly acquired independence. Commonly known as the forgotten war (Hickey 1), the war had important lessons for the U.S. This paper briefly evaluates… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

are doing to give more element to an idea that is creative, and to the campaign add a voice. To be wealthy in a marketing world that is continually fluctuating, brands need to be open to originality and grab on trends the moment they become necessary. Nevertheless, the best products will jump on board before everyone gets wind of everything. Kraft will need to look at spending close to 50% of its financial plan for social marketing by 2018. This innovation will prove to be a victory for Kraft Canada as it will be able to reinvent and rebuild… Continue Reading...

Enactment Of the 19th Amendment Xix

worked separately to seek a different strategy by their introduction of Equal Rights Amendment (ERA). The campaign was aimed at illegalizing any discrimination on the basis of sex. It is through such efforts that the spirited fight to grant women equal social, political and economic rights would be sustained[footnoteRef:2]. The southern black women only had a chance to participate in the political and economic process as equals in the 1960s. The passing of the 19th Amendment was nevertheless a great milestone that stirred the sensitivities of political custodians to respond to the call for the recognition of the rights… Continue Reading...

Athens and Sparta

all Mediterranean lands (MAG). What ended Alexander's reign? Prior to his Arabian campaign, Alexander the Great came down with a high fever after attending a private meeting at the home of Medius of Larissa. His condition worsened until he couldn't speak or move. Macedonian law allowed its people to record past their leader for the very last time until Alexander succumbed to the fever on 7 thJune, 323 BC (Macedonian month-Daesius) (MAG). What marvels were created in Egypt after Alexander's death? Why were they considered engineering marvels? This era saw the construction of Alexandria's most illustrative edifices: the "Library of Alexandria"… Continue Reading...

President Trump's First Day

his inaugural address corresponded to his message conveyed throughout his presidential campaign and convention. In her opinion, this is the reason behind his nomination, which no soul believed he could possibly achieve, and his presidential victory. Thus, Trump is bringing this very message to the presidential table (How did President Trump fare in his first day on the job? | PBS NewsHour), believing that his success will cause others to support him. He doesn't intend to reach out to citizens and take their opinions; rather, he intends to succeed in making the nation reach new heights such that those… Continue Reading...

The Peloponnesian War

of occurrence, and every year was divided into two seasons: a campaign-filled summer and a relatively inactive winter. The historian documented the Peloponnesian War in great detail. In spite of hailing from Athens and having taken part in the war, Thucydides is commonly believed to have provided an overall neutral narrative of it with regard to the parties involved. The foremost volume in Thucydides 'History of the Peloponnesian War covers a summary of Greece's early history, a programmatic historiographical note, and an explanation for why the War was waged. With the exception of some brief excursuses (particularly 6.54-58 on… Continue Reading...

Non Credit Programs on Workforce Education

Several community colleges have in recent times shown preference for non-credit post-secondary students as opposed to credit students. This trait is particularly common in the areas of staff tutoring and contractor training. Several of these non-credit courses are quite popular for their flexibility in meeting the demands of the prospective workforce students as well as the demands of their employers. Important questions have been raised about traditional colleges due to the growth of this sector; these questions include the efficiency of colleges in utilizing resources and how well access is being provided for their (colleges) students. Answering the questions raised… Continue Reading...

Digital Marketing Details and Plans

of a marketing strategy is to plan and prepare the campaign best on the prior and best information available. The campaign should then be executed. Adjustments can be made along the way but as much as can be planned and prepared for in advance should be the norm. Regardless, the sales and site performance of the site can be assessed for its positive or negative results. Sales performance figures are pretty basic to look at but site performance is a little more complex. Web analytics and so forth can be used to assess what pathways people take through the… Continue Reading...

Marketing Tools for Business Strategy

Emerging Trends There are a number of different trends emerging in marketing, and those involved in the craft should be aware not only of these changes but the implications of them as well. The first is video. Social media in particular has become a forum for video in marketing. This not only means things like Facebook Live and YouTube, but more sophisticated marketing such as Wistia's pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on the… Continue Reading...

Americana Group

Company's Basic Information Americana Group is a food company that is situated in Kuwait. Americana was founded in the year 1963. It started out with a small number of traditional business activities in Kuwait and has since gone ahead to substantially grow and become the largest food company in the Arab World as well as the Middle East expanse. Initially, the Americana group was a family-owned company by the Al-Kharafi family. The owners have an international business interest portfolio that takes into account food, finance, oil and gas, real estate and telecoms. However, in 2016, the Al-Kharafi family sold almost… Continue Reading...

Community Contribution to Solving Existing Problem

coalitions that target high risk and communities that have limited resources. Some of these interventions include: The Sugar-Sweetened Beverages campaign: It is an effort to discourage consumption of sugar filled beverages such as sodas, juices and sweetened water. Active Living & Transit Initiative: It is aimed at increasing opportunities for biking and walking. Programs such as the bike sharing program of the city are meant to support the initiative by making it practical. There are youth bike training programs and even distribution of low cost helmets and bikes. The complete Streets initiative is meant to sensitize the stakeholders on the… Continue Reading...

Film Culture and Its Impact on Civil and Social Rights

Popular Film Cultures Have Propelled Civil and Social Rights Culture is referred as shared interaction, patterns, cognitive constructs, behaviors as well as effective understanding learned through socialization and transferred from one generation to the other. In the United States and outside the United States, films have become a powerful tool to transmit cultures. In 2009, there were more than 6.8 billion films released compared to the world population that was roughly the same number. Moreover, films have produced revenue of more than $30 billion annually, and its impact on films on people's behaviors is staggering. For example, many people across… Continue Reading...

Career Planning Development and Management

.....personal marketing plan with the intention of marketing myself to my future employer. This is my first step into the management profession and I am excited to settle into a job in this field. This Personal Marketing Plan (PMP) will guide me on the areas I need to focus more as far as my career is concerned. I am an American resident having completed all my studies here. Throughout my elementary and secondary years, I held various positions such as class representative. Later, I got an admission in the University and since I was inclined to the commerce side, I… Continue Reading...

Are Olay's Claims Ethical

Olay Advertisement Analysis It is without a doubt that the people of the United States and much of the rest of the modernized and industrialized world are extremely focused on beauty, attractiveness and the perceptions of others. This focus and analysis is often pointed inward and towards the self but it also projected and stated outward in many ways as well. Advertisers know this full well and beauty product marketers in particular use that fact and detail as a wedge to sell beauty products. Olay is certainly among the companies that does this and this is easy to see when… Continue Reading...

Relationship Between Church and State

Julius Caesar stood at the commencement of the Roman empire, so did Constantine stand at the end of the Roman empire. Remarkably, there are still the historical landmarks that helped define the contemporary Christianity and its spread in the earlier decades. In Rome, the Milvian Bridgestill stands over the murky waters of Tiber River, it is upon these grounds that the battle that would be a critical milestone in the unfolding of European and Christian civilization. The factual records that were written almost 1700 years ago are still accessible in the libraries and the information on Constantine can still be… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

that the internet has revolutionized the way advertisers employ in designing their campaign. With the strategy used in collecting consumer data using the website platform, the advertisers are able to design the adverts that will be tailored to consumers’ preferences.  For example, the online clicks can be used to collect the information about the particular products that consumers prefer. Unlike the traditional method of advert that does not have the same advantages, in  this scenario,  firms are able to have  “ huge amounts of data at their disposal to improve advertising outcomes, but who also seek to minimize the… Continue Reading...

American History During Early 20th Century

The progressive era in American political culture set the stage for President Franklin Roosevelt's New Deal. Starting in the 1890s, the Progressive Era drew upon Marxist theory of labor exploitation to help balance unbridled capitalist growth during the Gilded Age of industrial development. Progressivism welcomed social and technological progress both by suggesting reforms in both government and business to reduce corruption and ensure a higher quality of life for all Americans. Two of the progressive political party movements during the turn of the century included the Populist Party and the Bull Moose Party. Progressive values then later became embedded in… Continue Reading...

Management and Operation Consulting for Google

Operations Consulting Proposal for Google Organizations in the current business world face a considerable range of challenges that threaten their performance. These challenges include competition, constantly changing consumer needs, and technology among others. In response to these, businesses are required to embrace business models that will ensure the competitiveness and performance of companies in their markets. The following study examines the problems that Google experiences and the strategies it requires to adopt change for it to remain competitive in the industries it serves. To achieve this, Google's business model will be examined to show the manner in which it has… Continue Reading...

The Impact Of Legislation on Violence

guidance while promoting "the public health model of firearm injury prevention, as adopted by the World Health Organization's Global campaign for Violence Prevention and the United Nations Programme of Action on small arms" (Alpers, 2017). The University of Sydney has, in this pursuit partnered with various organizations -- from the Injury Research Center at the Medical College of Wisconsin to the Institute for Economics and Peace, the Global Alliance on Armed Violence, and Conflict Armament Research. This site alone has proven to be a valuable resource tool when used in conjunction with searches conducted in Scholar. Information about the… Continue Reading...

Ancient Rome Timeline Of Military

Ancient Rome and the Events of the Late Republic (end of the Republic), you will create a timeline of major events that led to the end of the Republic. Your timeline should have at least 7 events. 200 CE: The rise of populist or democratic sentiments and political philosophy. Rome was not a democracy, although it was a Republic. By the 2nd century CE, populist tribunes started to make waves on the Roman political scene. These populist tribunes were mirrored by the uprisings by local governments and communities in Roman-acquired territories throughout the vast empire. With such a vast empire,… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

brand awareness. A brand manager needs to understand several issues before launching a brand management campaign that focuses on online consumer reviews. Online consumer reviews can be carefully crafted and manipulated by using paid or compensated reviewers, but this practice is frowned upon as "killing consumer confidence," (Weinberg, 2016). According to some studies, "Roughly 16% of restaurant reviews on Yelp are fake, according to a 2013 study. And up to 15% of all online reviews are fake," (Weinberg, 2016). Therefore, brand managers need to consider their online review strategy. Paying for positive online reviews by offering bloggers free products or… Continue Reading...

Commercialization Of Media Influences Political Discourse

Section A Every industry that exists out there serves a specific purpose for its customers. Organizations in the mass media industry offer their own content. Producing and offering content is the basic mandate of the mass media. The media deals with producing content for the electronic channels, print, and the internet. One of the main functions that the media does in its delivery of services is the selection of the content to be delivered. This is because time and space are limited resources to the media. It is a difficult decision-making process to decide what they will include and exclude… Continue Reading...

Branding Strategy and Marketing Communication Plan

offline and online as well as conventional and modern techniques. It requires a wide-ranging advertising campaign executed via television, radio, the print media, the internet, and outdoor channels such as billboards. The choice of a broad variety of advertising techniques is informed by the nature of the target audience, which entails diverse consumer segments. References Kashani, K., & Jeannet, J. (2005). Beyond traditional marketing. Chichester, West Sussex, England: Wiley. Lamb, C., Hair, J., & McDaniel, C. (2009). Essentials of marketing. 6th ed. Boston: Cengage Learning. Mullins, J., & Walker, O. (2013). Marketing Management. New York: McGraw-Hill. Continue Reading...

Young Drivers Speeding Intentions and Behaviors

Gheorghiu, Delhomme & Felonneau (2015) conducted a study in which they examined how the speeding behaviors of young drivers are fueled by peer pressure and risk tasking. The study was conducted on the premise that teenagers and young adults are known for their increased engagement in risky behaviors unlike other age groups. While numerous efforts have been undertaken to understand the behavior and countermeasures for this age group, increased involvement in risky behaviors like speedy driving is common among them. Based on recent surveys, the crash rates of teenagers and young drivers are particularly high when they are driving in… Continue Reading...

Leadership in the Public Sector

Leadership is a challenging endeavor in any sector. In the public sector, however, leadership tends to be particularly more challenging. Public sector leaders often have to work with fewer resources to address increasingly complex challenges. In addition, effective leadership in the public sector is vital for not only driving employee motivation and performance, but also ensuring efficient performance of government agencies and the government in general (McCarthy, 2015). Indeed, leadership is important for effective public governance -- transparency, accountability, planning, efficiency, and so forth (Organization for Economic Cooperation and Development [OECD], 2001). Another challenge stems from the fact that public… Continue Reading...

Mitch Mcconnell and Rand Paul

did and so he was elected by his constituents to follow through with his campaign promises to fight Washington corruption. At the same time, he is also seen as one who can exercise his own judgment and make decisions on policies that affect Americans. He is seen as trustworthy in that regard. Mainly, however, he is a delegate who was elected to represent Kentuckians who are fed up with Establishment politics. McConnell on the other hand is continuously re-elected because he has strong Establishment backing and funding and his constituents believe he represents their values. In conclusion, there is… Continue Reading...

Overall Health in Fargo North Dakota

Care of Vulnerable Populations COMMUNITY ASSESSMENT, ANALYSIS, and NURSING INTERVENTION • Week 1: Windshield Survey and Key Informant Interviews. Complete the First Section of the course template and submit. (Keep this section attached to Weeks 2 and 3 assignments.) • Week 2: Statistical Analysis of Community Health Problem. Complete the Second Section of the course template and submit. (Keep this section attached to Weeks 1 and 3 assignments.) • Week 3: Community Health Nursing Intervention. Complete the Third Section of the course template and submit. By now, you should have Sections 1-3 as one whole document. • Each section of… Continue Reading...

Understanding Voter Behavior Patterns

it in a manner that is emotionally charged, and do not question the motives or campaign promises that their candidates have and make. Going back to the Donald Trump example, people on his side did not question if he could provide economic growth to country when he filed for bankruptcy on some of his business ventures. There was not enough discussion on if he could maintain peaceful relations with foreign countries as president. There was a lot of blind faith amidst the crowds and no real questioning of who he was as a political candidate. The next and final… Continue Reading...

Dangers Of Backcountry Skiing to Society and Individuals

Backcountry Skiing Do Not Outweigh the Individual and Societal Impacts Backcountry skiing is one of the most popular winter recreational activities in many parts of the globe. This activity has gained much popularity with many people taking waiting for winter to take part in the largely accepted practice across those countries that have long winters. There are many impacts of the activity not only to individuals and society but also to the economy and environment. Although environmental conservation campaigns have been on the rise, limited literature explains the impacts of this activity on the people and the environment. The activity… Continue Reading...

Product Strategy and Product Life Cycle

Product Strategy The development of a product strategy is one of the most important components of introducing new products into the market. A product strategy is defined as a roadmap that provides an outline of the end goal of a product and what it would become upon completion. Business organizations increasingly develop and utilize product strategies because of their significance in strategic planning and marketing with regards to the achievement of desired organizational goals and objectives. The formulation of a product strategy is also critical because products and services usually undergo a life cycle of new product introduction, growth, maturity… Continue Reading...

Social Work and Political Advocacy

issues and the campaigns of specific candidates. Being a social worker, such campaign experiences, the outcomes of your efforts, and how effective you felt you were may affect your view of the political process and the likelihood of becoming involved in similar campaigns in the future. Social workers' involvement in political advocacy is usually influenced by the impact of politics on social work practice. Through advocacy and lobbying in the political arena, social workers seek to promote changes in legislation and policy to enhance social conditions and promote social justice towards meeting basic human needs. In essence, social workers'… Continue Reading...

Democrats Poor Performance in the 2016 Elections

result of these issues, some Republican Congressional candidates distanced themselves from Trump’s campaign.  Their decision to distance themselves from Donald Trump, the Republican presidential candidate, was influenced by the disastrous feuds and declining poll numbers several weeks and months to the election day (Martin & Burns par, 1).  Some Republican candidates had even concluded that Donald Trump was a threat to the performance and fortunes of the Grand Old Party (GOP).  Such decisions were common among Republican candidates in highly competitive races who thought that supporting Trump would jeopardize their own candidatures and chances of success.  During this period,… Continue Reading...

Emirate Airlines Customer Service

York Daily A380 Delayed." CILT World, no. 20, Sept. 2008, p. 12. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=buh&AN=34697788&site=ehost-live. "Emirates SkyCargo's Major campaign on Supply Chain Services." CILT World, no. 8, Feb. 2003, p. 07. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=buh&AN =13011066&site=ehost-live. HBS. "Emirates Airlines: A Quest For Service Quality - Technology And Operations Management." rctom.hbs.org. N.p., 2016. Web. 21 June 2017. Ingram, Thomas N. et al. Sell. 5th ed. New York: South-Western College Pub, 2016. Print. Rapoza, Kenneth. "Why UAE And Qatar Have The 'World's Best' Airlines." Forbes.com. N.p., 2014. Web. 21 June 2017. Sambridge, Andy. "Emirates Tops Airline Service Quality Survey." Arabian Business. N.p., 2017. Web. 21… Continue Reading...

First Amendment and Broadcasting Content

this instance, however, the objections raised to our new advertising campaign are not targeted at children. Rather, the concern is merely that children may see inappropriate material, even if it is not intended that they purchase the product. In the past, the U.S. Supreme Court has allowed censorship of certain types of language with the explicit purposes of protecting children. In the Federal Communications Commission v. Pacifica Foundation, "deliberate and repetitive use of words referring to excretory or sexual activities during an afternoon broadcast could be heard by children" ("First Amendment and Censorship," 2017, par.15). But the proposed advertisement… Continue Reading...

Correlation Between Variables Understanding Business Forecasts

so the case given that the impact of an advertising or marketing campaign largely depends on how efficiently the said campaign is executed and how well it clicks with the target audience; and not necessarily on how much a business spends on the same. References Golsbee, A.D. & Gurayan, J. (2005). The Impact of Internet Subsidies in Public Schools. Retrieved from http://faculty.chicagobooth.edu/austan.goolsbee/research/erate.pdf Sullivan, L.E. (Ed.). (2009). The SAGE Glossary of the Social and Behavioral Sciences. London: SAGE. Continue Reading...

Campaigns and Super Pacs

form of negative ads such as the 1980 presidential campaign where Carter and Reagan broadcasted commercials aimed at proving their opponent was unfit for the job. The 2000's continued this trend, however, marketing and commercials increased, both in quality and quantity. Memorable strategies included Gore's criticism of Bush's planned tax cuts and Bush's claim Gore administration would dent the budget surplus. (Baker) 2. Has the US Supreme court case of Citizens United vs. Federal Election Commission (2010) changed the landscape of interest group influence or is it largely the same as it was before? The Citizens United ruling was… Continue Reading...

Discrimination and Social Justice Issues Today

par.1). Reference Calfas, J. (2015). Employment discrimination: The next frontier for LGBT community. USA Today. Retrieved from: https://www.usatoday.com/story/news/nation/2015/07/31/employment-discrimination-lgbt-community-next-frontier/29635379/ UNIT 7 DISCUSSION Hillary Clinton's campaign released a campaign advertisement entitled "Mirrors" which depicts middle-school age girls of various races and sizes looking at themselves in the mirror while various words of Donald Trump play over them. Donald Trump is heard calling women fat and criticizing them for being flat-chested. The advertisement ends with the question if this is the president we want for our daughters. The advertisement is clearly targeted as parents, particularly mothers, and questions Trump's fitness to be president because of proven… Continue Reading...

Marketing Communication Plan for Internal Use

likes, comments, and reposts on social media, information about the level of awareness achieved following the social media campaign can be obtained. For instance, the number of fans that like and/or follow the Facebook page can be a good indication of the number of people aware of the problem at hand. It could also be a pointer to the popularity of the organization. This would be helpful as the plan also aims to market the organization. An even more important objective of the plan is to recruit more donors. HtW is heavily reliant on donors and sponsors for its… Continue Reading...

Democratic Theory in American Politics

Republicans as they generate income growth especially for affluent households. Lastly, voters tend to be responsive to campaign spending. This also benefits Republicans given their unparalleled success in raising funds for political campaigns. Fundraising is a particularly important driver of economic inequality as elected officials will typically reward individuals and entities that funded their political campaigns. The rewards often come in the form of advocating for policies that favor the interests of the funders and sponsors. While ordinary citizens tend to be concerned about economic inequality, a substantial number of them show less concern about public affairs and politics… Continue Reading...

Practice 1 and 2

to determine which zip codes she should target during campaign season. You are trying to determine the relationship between gender, income, social class, age, and opinions on welfare policy, so your survey asks the following questions: Gender: What gender do you identify as? (a) Male (b) Female Income: What is your annual salary? $_ Social Class:If you were asked to use one of the three names for your social class, which would you say you belong to: (a) Lower class, (b)Middle class, or (c) Upper class? Age: Select your age bracket: (a) 18-25 (b) 26-40 (c) 41-60 (d) 61+… Continue Reading...

Guantanamo Bay Essay

of war and can therefore be detained indefinitely (Ha, 2013). Although he failed to keep his campaign promise to close the Guantanamo Bay Naval Base, President Obama has consistently characterized the matter as being a human rights issue that represents a serious threat to the country’s international reputation (Ha, 2013). Currently, the remaining prisoners at the Guantanamo Bay detention center are uncertain of their future and status. In this regard, Metcalf and Resnik (2013) emphasize that, “Guantanamo detainees sit in limbo, doctrinally and literally. They are neither ordinary Sixth Amendment rights-bearers awaiting criminal prosecution, nor are they post-conviction prisoners… Continue Reading...

Student Loans Essay

Improving the Administration and Collection Process for Government-Sponsored Student Loans Introduction Today, tens of thousands of young people are mortgaging part of their future with student loans in order to obtain a higher education. In some cases, these students do not receive the full disclosure concerning repayment terms, creating a long-term hardship. To determine the facts, this paper provides an overview of government student loans and how the different actors on the student loan side are involved with helping the student borrowers with loans need to be held to a certain standard. The problem that is occurring is that the… Continue Reading...

Change Framework to Lateral Violence in Nursing Practice

for acts of lateral violence. Lastly, the management must carry out an extensive awareness campaign among its staff and nurses in particular on the effect of lateral violence on quality healthcare. Secondly, patients must equally be involved in stopping the practice of lateral violence in the healthcare setting. The patients must not entertain any healthcare giver or nurse who openly intimidates his or her college in their presence. Patients must learn to speak out on behalf of their patients who constantly suffer prejudice and intimidations in their presence. The patients should condemn any nurse who propagates lateral violence and… Continue Reading...

Channel Member Marketing Plan

the sale of this product, given how important it is that the campaign go well. As the product is rolled out and achieves penetration and a good reputation, the reins of control can be extended to the channel member so long as certain performance metrics and requirements are met (Bhasin, 2016). One thing that could be outsourced to a channel member much more easily would be contact management. The manufacturer can get the original array of people to keep in the loop. However, farming that out to a channel member, much like many firms do with accounting or tax… Continue Reading...

Honey Maid’s “this Is Wholesome” Campaign

been growing its consumer base by using an unusual approach. Its “This is Wholesome” campaign depicts a variety of nontraditional families enjoying its products in the form of s’mores, in milk, and with honey. The families include same-sex couples, a punk rock family with tattoos, an East Asian family, and others. The message conveys an expanded definition of the traditional American family and is clearly marketed to people who either view themselves as being a part of such families (either because of friends or relatives) or as strong supporters of expanding the definition of family. The advertisement’s images, however,… Continue Reading...

Patagonia and Sustainability Case Study

are essential to their success. Don’t Buy This Jacket The “Don’t buy this Jacket” campaign was great marketing, but not at all successful in terms of sustainability. The fact that it sold a lot of jackets is exactly why – the message would have been effective in terms of sustainability had it been taken and adopted at face value. There are many things that Patagonia can do in terms of sustainable business, but if people are buying more – and clearly doing it without a whole lot of thought – then that particular campaign was not it. Recommendations Patagonia can very… Continue Reading...

Judges Code Of Conduct Improvement Strategies

Judicial Impropriety in United States Supreme Court A judicial impropriety occurs when a judge disregards existing legal standards expected of him /her when they are discharging their roles during judicial proceedings. For instance, a judge who does not base his or her ruling on the evidence provided and the applicable laws but disregards a defendant while giving undue advantage to the prosecutor or the litigant commits judicial impropriety (Leyland & Anthony, 2016). Judicial impropriety has been reported Judiciary of the United States on several occasions. For instance, Judge Sharon Keller of the Court of Appeal in Texas was accused of… Continue Reading...

Gospel Of Matthew 23 and Hypocrisy

a politician, who happens to be willing to use negative campaign ads to lure disciples away from the established Jewish religion towards his own redefinition of faith. As Harrington (1991) puts it, “Matthew uses the scribes and Pharisees as negative examples to define true Christian leadership,” (p. 323). From the opening of Matthew 23, readers learn that the Pharisees, who can symbolize all people in positions of authority or power, often fail to practice what they preach. The core theme of Matthew 23 is hypocrisy. Interestingly, Harrington (1991) also notes that Jesus exhibits a “resistance to hierarchically structured roles,”… Continue Reading...

Mental Health Problems Experienced by College Students

American Healthcare One of the key healthcare issues in America as well as globally is mental health. The news article by Rinker (2017) in Kaiser News Health delineates the mental health problems experienced by college students. Based on the article, when students begin their life in college, several of them come to experience anxieties, face a difficult time to adjust to life in college, and possibly plunge into austere depression or self-destructive feelings and points of view. Owing to this issue, the Chancellor of UCLA, Gene Block, proclaimed that the college is offering charitable mental health screenings to all students… Continue Reading...

Political Science

a villa in the Dominican Republic that he did not pay taxes for renting out. Beyond that, he held campaign and party functions in his rent-controlled apartments in Harlem, New York. Of the eleven charges that he was convicted for violating, the verdict was unanimous on ten of them. That trial was chaired by fellow Democrat Zoe Lofgren. Rangel is no longer in office. In terms of how much this does or does not impact the trust in Congress for the author of this response, it is tempting to say that it is “typical” or “pervasive” that members of… Continue Reading...

Obama’s First Year in Office

Introduction With the one-year anniversary of President Trump’s swearing-in as President of the United States, comparisons between his first year and office and his predecessor’s first year in office are bound to be made. Therefore, it is a useful exercise to re-examine the first year in office of Barack Obama following his swearing-in as President of the United States in 2009. This paper will examine Obama’s inaugural year in order to answer the question: Did Obama have a successful first year in office? As the evidence shows, Obama’s first year in the White House was indeed very successful. Methodology The… Continue Reading...

Universal Religions and the History Of the World

Universal religions have grandiose political and social schemes. Unlike smaller-scale spiritual faiths, universal religions are those that seek to expand their locus of power and control over larger areas, such as through proselytizing or linking with political rulers. Universal religions also extended deeper into more areas of individual, family and community lives. For example, universal religions propagated specific social norms, morals, and ethics, and became one of the fundamental means of establishing laws. Universal religions also became linked with culture and ethnicity, providing a means by which people forged collective and individual identities. Yet unlike ancient religions, universal religions did… Continue Reading...

Psychology Of Motivation and Oxytocin

How can Deci and Ryan's (2008) self-determination theory assist individuals in their personal or professional goals? Deci & Ryan’s (2008) self-determination theory is a theory of motivation that can help individuals set and achieve personal and professional goals. The theory can be applied to almost every area of life, including health choices or interpersonal relationships. One of the most unique features of self-determination theory is that it can be adapted to different applications. As Deci & Ryan (2008) show, self-determination theory distinguishes between different types of motivation including autonomous motivation and controlled motivation. Self-determination theory also takes into account the… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

Bottled portable water was not a significant product in the beverage industry in the US two decades ago. The industry was dominated and controlled by such giants as Groupe Danone SA’s Evian and Nestle SA’s Perrier. By 2002, the industry was worth $3.5 billion. In 1997, Pepsi made attempts to join the bottled water market. Some of the efforts included buying a spring water company and a shot at selling a brand that was sparkling. However, these efforts did not yield fruit. The management came to the conclusion that the best method to create a successful water brand was to… Continue Reading...

Macroeconomic Indicators

With the Fed shifting from quantitative easing (QE) to quantitative tightening (QT) in recent years, and the end of unconventional monetary policy, interest rates are set to continue to rise as the central bank reduces its balance sheet. With bond yields already going up and volatility at all-time lows, questions remain about how the market will react to this normalization process. One thing is for certain, however: the recent rise of prices across several asset classes has coincided with the years of QE beginning in 2008. Home prices have soared, bond prices have soared, equity prices have soared, college tuition… Continue Reading...

Leadership

comes along is not the wise course. For example, an email or other marketing campaign is surely going to fail with a majority of the people that see it. Indeed, if there are 100 emails sent out to prospective clients, it is entirely possible that less than 10 even respond at all to the campaign. However, this is perfectly fine given the amount of time and effort that is generally needed to get the emails in the first place. Further, the reward that can be garnered from those 10 “nibbles” can deliver a lot of business. In other words,… Continue Reading...

Accounting Cost and Performance Management

Q1. Explain the differences between cost-effectiveness and performance management. Which performance elements are essential for assessing financial soundness of a nonprofit? Although sound financial performance is clearly critical for an organization to flourish, cutting costs is not synonymous with performance management itself. An organization can be maximizing its cost effectiveness but not necessarily its performance. Performance management sets specific goals for employees. Goals must be measurable to be clear and effective but not necessarily tangible in nature. “Performance management is a whole work system that begins when a job is defined as needed” (Heathfield, 2018, par.3). It starts with the… Continue Reading...

Advertising Campaign Overview Of Dyson Products

goal of maximizing profits. According to Varey (2002), a marketing communications campaign can serve as many as eight aims, all of which have been scrutinized below for ascertaining whether or not the marketing communications campaign of the company strives to accomplish them. 1) Creation of awareness with regard to Dyson and its offering: The firm is working towards attaining this marketing aim, and towards attaining high brand and product recognition. 2) Education and informing of brand purchasers and end users. This sort of marketing goal has great relevance for the company, on account of the presence of several instructive and… Continue Reading...

Consumer Behavior and Puffed Rice

Introduction For the purpose of noting buyer behavior, I visited a neighborhood grocery store named ‘Redner’s Warehouse’, one of a chain of popular outlets in my locality. One can find a couple of these outlets on the very same highway, attached to petrol pumps. I elected to observe the behavior of buyers along two aisles in the outlet: the baking and frozen vegetable aisles. Simply staring at buyers is weird and, thus, I selected aisles where I actually had products to buy and could discreetly observe fellow buyers. My aim was noting variations in buyer behavior for diverse goods, besides… Continue Reading...

Coca Cola Company Case Study

tremendously deliberate with what they do, time and again within its operations and this can be perceived through its campaign. For instance, the Open Happiness campaign was able to mirror their mission. Their marketing videos encourage happiness primarily and subsequently the product. Moreover, Coca-Cola Company lay more emphasis on relationships instead of making business sales and its advertising and marketing, while radiantly undertaken, is more emphasized on attaining its main objective, which is spreading happiness and endorsing kindness (Svendsen, 2013). References Bailey, S. (2014). Advertising is a key strategy for Coca-Cola’s growth. Market Realist. Retrieved from: https://marketrealist.com/2014/12/advertising-key-strategy-coca-colas-growth Bhasin, H.… Continue Reading...

Whole Foods Market Strategic Analysis

1. Introduction Whole Food Market Inc. (WFM) is one of America’s largest food products supermarket chain. The company refers to itself as “America’s healthiest grocery store” and submits that its food products are “the finest natural and organic foods available” (WFM, 2017). The foods the company stocks are largely devoid of hydrogenated fats, artificial preservatives, sweeteners, and flavors. 2. Current Strategic Position 2.1 Mission, Vision, and Values The company’s culture is founded on eight core values. These include: a. Sale of high quality natural and organic products b. Satisfaction, delightment, and nourishment of customers c. Support for team member excellence… Continue Reading...

Death Penalty As a Deterrent for Murder

the rise of the prison-industrial complex. From her position, the criminal justice system is an “ideological campaign to persuade us once again…that race is a marker of criminality” (Davis, 2012, p. 38). So if criminal justice in America is blocked by racist ideology implementing a system of law and order that is in harmony with actual social justice, when is it appropriate to use the death penalty as a deterrent for murder? When Social Justice and Criminal Justice are in Alignment: Deterrents are Necessary The answer to that question is simple: when social justice and criminal justice are in… Continue Reading...

The New Nation Jackson and Beyond

presidents. Extending property ownership was an important part of his campaign and one of the reasons Jackson came into conflict with Indian nations was the desire of whites to become farmers of the desirable land. Jackson ignored a US Supreme Court decision to do so, once again underlining the increasing power of his political base. During the era, men who had once thus been disenfranchised gained in power but there were many losers, including slaves and Native Americans at whose expense these members of the white, working class gained their clout. America also became increasingly divided between Southern farmers… Continue Reading...

Social Networking Effect on Philanthropy

monetizing every unique end result via Quality-Adapted Life Years or QALY. When preparing one's social networking marketing campaign, they might be aimed to their mission as well as who they want to interact with. Then channels could be selected according to who they prefer to interact with. For instance, LinkedIn is really a professional application, while Facebook or twitter is likely to focus on a larger and more youthful target audience. Whilst it's appealing to throw oneself in and register to as many cost-free profiles as one possibly can, one should be aware that they are going to have… Continue Reading...

The Election Of 2016 Outcome and Evolution

of Trump’s apparent outsider image. Of course, those who questioned Obama’s legitimacy also found Trump’s campaign appealing, given that Trump had effectively began his career in modern politics accusing President Obama of not having been born in the United States and secretly practicing as a Muslim. As noted by Marc J. Hetherington, there has been a strong anti-government, anti-politician undercurrent to all of American political discourse. Trump embodied this ethos, and even though it might seem contradictory that a poor, lower-class person whose economic interests might seem more aligned with Clinton’s policies would support a politician who vowed (for… Continue Reading...

Missionaries

is also from the evangelical Christian community, and would most likely be American too. References Beebout, Susan. “Dear Friends.” April 2017. https://us3. campaign-archive.com/?e=[UNIQID]&u=3e42bdcc6b1ae58a3f6ea1edd&id=a2c689acc9 “RCA Global Mission.” Reformed Church of America. https://www.rca.org/rca-global-mission Continue Reading...

Jakks Pacific Nadler Trushman Congruence Model

JAKKS Pacific’s Strategy JAKKS has largely been seeking to expand and further consolidate its position in the market via strategic acquisitions and offering of numerous classes of products that appeal to a wide client base. As a matter of fact, from the company’s internal analysis, one of its key strengths is the production and marketing of a wide array of products. This the company accomplishes via the numerous licensing agreements it has in place with well-known toy character trademarks. In essence, JAKKS Pacific “designs, produces, markets and distributes toys and related products, pet toys, consumables and related products, electronics and… Continue Reading...

Seattle Homelessness Action Plan

coalition building efforts such as the Fair Budget Action campaign and the Washington State Coalition for Homeless. The experience gathered is adequate. We pledge our full commitment to see through the pledge the Honorable Mayor made on the 2nd of June to the effect that no homeless families with children or homeless single women will be on the streets of Seattle by December 25th. Appendices Appendix A Chronology June 25th, 1998 First meeting by the Action Plan Implementation (API) committee July 3rd, 1998 API steering committee meeting July 8th, 1998 API steering committee meeting July 20th, 1998 API steering… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

earned income revenue is that of the Girl Scouts, whose famous cookies have functioned as both a positive marketing campaign as well as an important support for the organization’s activities (Lapowsky 2017). Many people become aware of the good that the Scouts do precisely because of the Scouts’ unique product. The use of social media, of course, has also facilitated sales of the cookies and other nonprofit products and services. Furthermore, nonprofits can now sell their items much more cheaply, using a website or an online portal like eBay. Advertising online is also less expensive, and nonprofits can use… Continue Reading...

Sepsis

healthcare professionals are aware of the benefit of educational programs and interventions like the Surviving Sepsis campaign (Rhodes et al., 2016). Campaigns like the Surviving Sepsis Guidelines offer just under 100 suggestions on the immediate management and resuscitation of patients with sepsis or septic shock; from this group the strongest recommendations were selected for the most excellent care of patients with this condition. Though it is important to note that not all clinicians support the implementation of new sepsis guidelines and methods; some believe that changes, which are too radical, could actually undermine efforts to stop or prevent sepsis… Continue Reading...

Lyme Disease and Rocky Mountain Spotted Fever

& Sotsky, 2017). Some of the symptoms associated with Lyme disease that has led to the awareness campaign for prevention of tick bites are rash, stiff neck, memory problems, fatigue, arthritis, numbness and tinging in the feet and hands, and inability to control facial muscles. These symptoms can persist for a lifetime depending on the length of time exposed to the bacteria and the person’s immunological response. While Lyme disease is known as an east coast illness, it can exist throughout the country similar to the other well-known tick-borne disease, Rocky Mountain Spotted Fever. Rocky Mountain Spotted Fever Rocky… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

The Role of Interactive Social Media in Corporate Social Responsibility Communications 1. Summary One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature ways for consumers to directly respond to Web-based… Continue Reading...

How Pictures Shape the Story in Syria

from http://theindicter.com/un-joint-investigative-mechanism-report-on-khan-shaykhun-proven-inaccurate-politically-biased/ Easley, J. (2017). Poll: Majority says mainstream media publishes fake news. Retrieved from http://thehill.com/homenews/ campaign/334897-poll-majority-says-mainstream-media-publishes-fake-news Greenwood, K., & Jenkins, J. (2015). Visual framing of the Syrian conflict in news and public affairs magazines. Journalism Studies, 16(2), 207-227. Makarechi, K. (2105). Brian Williams apologizes for lying about his Iraq helicopter crash. Retrieved from https://www.vanityfair.com/news/2015/02/brian-williams-apology-helicopter Reading, A. (2011) The London bombings: Mobile witnessing, mortal bodies and globital time. Memory Studies, 4(3) 298–311 Robinson, P. (2002). The CNN effect. New York, NY: Routledge. Ruane, M. (2018). A grisly photo of a Saigon execution 50 years ago shocked the world and helped end the war.… Continue Reading...

Black Lives Matter Essay

movement also received significant nationwide publicity during the recent presidential campaign when representatives from the organization challenged Democratic candidates, including Bernie Sanders and Hillary Clinton, concerning their views about rampant violence against black people across the country (Fletcher, 2015). In addition, the Black Lives Matter movement also sponsors periodic monthly events such as the recent “Black Lives Matter – Black Futures Month” in February 2016 (Youth empowerment strategy program, 2016). Beyond the foregoing initiatives, the Black Lives Matter movement is gaining growing assistance from the 41,000-member strong InterVarsity Christian Fellowship which has called for its national membership to actively… Continue Reading...

Immigration Essay

illegal immigration as a platform from which to build his campaign. His famous ‘build a wall’ promise matched the negative sentiments felt by an angry and disheartened American public.  Building upon already established negative perceptions of illegal immigrants, Trump has manipulated these perceptions by echoing people’s prejudices. During a debate inside Cleveland’s Quicken Loans Arena, Trump made a point of stating: ‘They send the bad ones over, because they don’t want to pay for them, they don’t want to take care of them.’ Trump has also proposed to build a wall that will run the length of the Mexico/U.S.… Continue Reading...

Obamacare Essay

in ObamaCare can be reasonably expected in the foreseeable future. Indeed, President Trump made it clear during his campaign that the Act should be repealed outright and has recommended allowing private plan providers to compete across state lines (Solly, 2016). Despite his campaign promises to increase coverage to include more Americans, lower premium costs and ensure that lower-income consumers can afford health insurance, the recently proposed revisions to the Act contained in the new American Health Care Act termed “ObamaCare Lite” by detractors fail to achieve any of these goals and in some cases make the situation even worse… Continue Reading...

President Donald Trump Essay

and began celebrating the idea that Trump would carry through many of his campaign promises.  Those who opposed Trump were surprised and alarmed that he won the election and began preparing for what would happen if Trump intended to carry out his campaign promises.  The public response was significant and somewhat dramatic.  Trump’s campaign was supported by white nationalist and other racist groups, and over were reported in the 10 days following his election (Miller & Werner-Winslow, 2016).  Anti-Trump protests occurred in major cities throughout the United States, and, while many of those protests were peaceful, some of them… Continue Reading...

Brexit Essay

the shock of many -- not least business titans who bankrolled the Remain campaign -- the instant collapse doesn't seem to be happening. The UK economy is, for now at least, taking Brexit in its stride. (p. 3)  Indeed, in the month following the Brexit vote, there were more than 150,000 more job listings in the UK than in the same month in 2015 (Halligan, 2016). Likewise, Bowler (2017) agrees that the negative economic impact predicted by many analysts post-Brexit has not materialized. For example, Bowler points out that, “Before the referendum last June, many economists produced gloomy forecasts… Continue Reading...

2016 Presidential Election Essay

and his successful professional management background to mount an effective presidential campaign, but most observers agree that his efforts to date have hurt him more than helped him and doubt that there is time enough left to repair the damage already done and these issues are discussed further below. [caption id="attachment_1379" align="alignnone" width="565"] Figure 1: "2016 Presidential Candidates" Source: Wikimedia[/caption] Current Trends and Controversies As this paper was being written, the Federal Bureau of Investigation released its findings of their investigation of Clinton’s alleged misuse of unsecured personal computers while she was secretary of state. The thousands of pages… Continue Reading...

Russian Meddling in U.s. Election Essay

election, what remedies exist?  Do the remedies depend on whether the Trump campaign was complicit in the interference?  If voting machines were altered or tampered with, can individual voters whose votes were impacted by that tampering bring suit to challenge the election results?  Can Hillary Clinton bring suit to challenge the election if there is sufficient information to demonstrate that the election was influenced?  What type of remedy would exist? Foreign Influence in the U.S. Government- While Russian interference in the 2016 presidential election is the current topic of interest, we know relatively little about what type of foreign… Continue Reading...

Social Media Essay

feature called dynamic language optimization, brands can configure single campaign that features text in multiple languages, and Facebook will automatically show the version that corresponds to each audience member’s preferred language as set in their Facebook profile” (Peterson, 2017). This success comes from the ability for people to communicate and connect from all over the world and for businesses to come and introduce new customers to their products and services. Instagram Image-driven, with 800 million active users each month (Statista, 2017), Instagram provides users with one minute or less videos, images, and chances to comment, reply, and direct message… Continue Reading...

Sexual Misconduct and the Fall Of Hollywood Essay

Ivana Trump, who wrote about a rape in her memoir, but refused to call it a rape during Trump’s campaign for President.  Trump currently faces trial in a civil lawsuit alleging he raped a child. Bill Cosby the Rapist?  Bill Cosby was one of the most beloved comics and television personalities in American history.  Though the height of his fame was the 1980s, he was a cultural constant from the 1960s to the 2000s.  Women came forward accusing him of sexual assault during that time period, but their allegations were treated as if they were spurious.  However, the more… Continue Reading...

Robert Mueller Investigation Essay

prosecutor appointed to look into Russian interference in the 2016 Presidential campaign.  As evidence increases suggesting that the Trump campaign colluded with Russia, Republicans have claimed the Mueller’s investigation is partisan.  An essay focusing on Mueller’s background would look into his political allegiances, prior work history, and other aspects that would support or discredit claims that he is behaving in a partisan manner. Christopher Steele- The ex-spy who claims that a Russian dossier exists that makes Trump vulnerable to blackmail by the Kremlin.  With allegations that the Trump campaign colluded with Russia to influence the 2016 presidential election, any… Continue Reading...

Letter from a Birmingham Jail Analysis Essay

King wrote the letter while imprisoned after the Birmingham campaign. This campaign commenced on April 3, 1963 with various forms of non-violent protest in Birmingham, Alabama as a means of protesting the evils of racism and racial segregation (Rieder, 2014). The two main factions that united during these protests were King’s Southern Christian Leadership Conference (SCLC) and the group the Alabama Christian Movement for Human Rights (ACMHR). One of the local judges issued a blanket injunction against all forms of protesting and the leaders of the non-violent resistance, King included, yet they decided to protest anyway (Rieder, 2014). King,… Continue Reading...

Sociology and the Death Penalty

oppressing African Americans at its core. For example, she describes the prison-industrial complex as being “accompanied by an ideological campaign to persuade us once again…that race is a marker of criminality” (38). Because of this injustice at the heart of the criminal justice system, society is out of alignment in terms of morals, values and principles, with the criminal justice system. The principle of an eye for an eye has no moral force or bearing in such a society, as the people in society view the justice system as just as immoral as the criminals it proposes to prosecute.… Continue Reading...

Obesity and Nursing Rates Of Care Community

OBESITY 1 OBESITY 15 Obesity Name Date Introduction Obesity is a global epidemic affecting almost all population cohorts. Rates of obesity are rising worldwide. According to the World Health Organization (WHO, 2013), the obesity epidemic “is not restricted to industrialized societies,” with millions of obesity-related cases burgeoning in developing countries (p. 1). With billions of cases worldwide, obesity has therefore been described as the “major health hazard of the 21st century,” (Zhang, Liu, Yao, et al., 2014, p. 5153). Given the global nature of the disease, clinical guidelines have become increasingly standardized, but it is still necessary to tailor interventions… Continue Reading...

Killings at Kent State in Vietnam War Protest

following the assassination of his opponent Robert Kennedy during the campaign. With the assassinations of JFK, Malcolm X, and MLK, Jr., still fresh in the public consciousness, students were very vocal and critical of the government. Plus, students were upset about the ongoing draft and as well as the recent Mai Lai Massacre, which had outraged Americans at home. Many were especially suspicious of Nixon, who had pledged to end the Vietnam War but seemed to be going against that pledge when the U.S. began bombing Cambodia in 1970. In response to Nixon’s announcement of a Cambodian Incursion, students… Continue Reading...

Repeal and Replace Obamacare Essay

was one of the rallying points for President Trump’s presidential campaign, but has proven to be difficult even with a Republican-controlled Congress.  There are a number of reasons that repeal and replace has been difficult, even though the Affordable Care Act (the ACA) was, at best, an imperfect solution to the modern healthcare crises.  Public support for repealing Obamacare has lessened as people have become aware that Obamacare and the ACA are the same thing.  Republicans have not been able to develop a plan that would provide better care for the American people without having an individual mandate.  Finally,… Continue Reading...

Improving Outcomes for Elderly Essay

Prompt Community Resources for Older Individuals Volunteers and political officials in local communities often campaign to improve conditions and provide services to increase the well-being of individuals and families living in those communities. If you are the parent of young children, you might focus on improving the local school or creating safe places where children can play. If you are an individual in later adulthood or a caregiver for an individual in later adulthood, what community resources might be important to you? For this week's Assignment, you evaluate the resources that your local community provides for its older members. To prepare… Continue Reading...

Flaw in U.s. Electoral System Essay

Prompt Is the Election System Flawed? What do you believe to be the greatest challenge or flaw in our current campaign and election system? Why? Next, describe how you would address or fix this problem. Your response should be a minimum of a paragraph in length (5-7 sentences). Flawed U.S. Electoral System While many people will have varying and different opinions, the biggest problem with the electoral system is the party system, and for a couple of reasons. First, people of the same party will band together against the actions of another party just because it is the other side doing… Continue Reading...

Online Marketing Of Namshi Essay

the efficacy or lack thereof of a marketing strategy is to plan and prepare the campaign best on the prior and best information available. The campaign should then be executed. Adjustments can be made along the way but as much as can be planned and prepared for in advance should be the norm. Regardless, the sales and site performance of the site can be assessed for its positive or negative results. Sales performance figures are pretty basic to look at but site performance is a little more complex. Web analytics and so forth can be used to assess what… Continue Reading...

Tim's Coffee Shop Business Simulation

This essay is on a business simulation for Tim's Coffee Shoppe.  This is a final assignment for course AB 298: Associate's Capstone in Accounting.  This example essay was provided to a students in Kaplan University to assist them with completing their own paper. Essay Prompt: Executive Summary This section provides an overview of your findings. This section should be no more than half a page at the most, but a paragraph that is about 6-8 sentences is about the right length. This summarizes everything you wrote about in your report. This is also the conclusion for your report. If a… Continue Reading...

Trade Union Act Of 2016 Essay

Essay Prompt: On 4th May 2016 The Trade Union Bill received royal assent to become the Trade Union Act 2016. Employment Minister Nick Boles said: “These changes will ensure people are only ever disrupted by industrial action when it is supported by a reasonable proportion of union members. The Trade Union Act means the rights of the public to go about their lives are fairly balanced with members’ ability to strike.” Unite General Secretary Len McCluskey said: “The bill’s progress today is a dark day for workers and for those who speak up in their defence when power is misused.”… Continue Reading...

Abortion Essay

your decision. It’s pro-choice or no choice.” [caption id="attachment_735" align="alignnone" width="640"] Figure 2. Representative public awareness campaign poster by the Pro-Choice Public Education Project Source: https://i0.wp.com/usilive.org/wp-content/uploads/2013/06/ProChoice.jpeg?ssl=1[/caption] Likewise, as shown in Figure 3 below, a second poster depicts a young modern American woman with tattoos and piercings and reads, “You think you can do what you want with your body? Think again.” [caption id="attachment_737" align="alignnone" width="465"] Figure 3. Representative public awareness campaign poster by the Pro-Choice Public Education Project. Source: https://www.autostraddle.com/wp-content/uploads/2011/06/body.jpeg[/caption] While it is difficult to discern the precise impact that this marketing campaign had on public opinion, most authorities agree… Continue Reading...

Marketing Plan for Vietnamese Business Essay

publications that the target market reads. Have a PR campaign around the initial launch, even if demand exceeds capacity. But be adaptive. Use metrics to measure the strategies undertaken, and make decisions based on this analysis. Inbound has a long lead time, so be careful about time frames when making decisions about the effectiveness of strategies. Be flexible, because the market is evolving fairly quickly, and that brings with it the need to be highly adaptive, and not get locked into the basic strategies that accompany the launch. Have regular evaluations where everything is on the table, and make… Continue Reading...

Seaworld Blackfish Documentary Essay

2022 to fund a marine animal rescue organization and to campaign for the cessation of commercial harvesting of seals and whales as well as stopping the practice of shark finning” in which the valuable shark fin is cut off for Asian consumers and the animal left to due (The last generation of whales at SeaWorld, 2016). The existing population of orcas at Seaworld includes one pregnant whale will remain there for the rest of their lives because the company maintains that they would be unable to survive on their own in the wild, especially since they were all born… Continue Reading...

Genetically Modified Organisms Gmo

opposing GMOs. Finally, it will close with conclusion. Key Questions 1. What is the role of Monsanto in the GMO campaign? People need to know who the main pushers are for the GMO use in the United States. 2. Why is GMO potentially hazardous to one’s health? The fight against GMO is strong, and one has to wonder why people are so emboldened to go against GMO foods. Research Plan The research plan is a detailed literature review providing background information on key topics like Monsanto, government action against GMO foods, animal studies on GMOs, and the prevalence of GMO foods… Continue Reading...

Latinos and Deportation Arrests

2017 (Wamsley, 2017). This should not be surprising as it comes on the heels of a presidential campaign in which Trump promoted an anti-immigration agenda and identified illegal Latino immigrants as virtually enemy #1 of the American people. Using concepts of race, violence, and justice, Trump fostered an “America First” platform that sought to place the problems of the American community, economy, ethics and justice on the backs of Latinos in a way that made them seem remarkably like a scapegoat for the presidential hopeful. With Trump’s election, the campaign pledges became promises that would be kept. As the… Continue Reading...

Global Operations Management

work and related issues. Finally, I would ask if they had a public relations campaign in place in case they need to shrug off the stigma of overseas manufacture. References Ashe-Edmunds, S. (2011, July 2). Advantages and Disadvantages of Opening a Production Facility in a Foreign Country. Retrieved from https://bizfluent.com/info-8676723-advantages-production-facility-foreign-country.html Peavler, R. (2010, August 12). How Just-in-Time (JIT) Inventory Management Can Benefit Your Business. Retrieved from https://www.thebalance.com/just-in-time-jit-inventory-management-393301 Shugar, G. (2016, 20). The Pros and Cons of Manufacturing in China. Retrieved from https://www.entrepreneur.com/article/269783 Sourcingoverseas.com. (2015, November 4). The pros and cons of overseas manufacturing. Retrieved from http://sourcingoverseas.com/the-pros-and-cons-of-overseas-manufacturing Tao, N. (2013, September 2). Managing cultural… Continue Reading...

Globalization and International Business

Unit 1 Journal The development of the World Trade Organization has proved to be a landmark in the move towards globalization. This organization has sought the reduction of trade barriers among its members. This has facilitated both the flow of goods and the flow of capital between nations, two of the major drivers of globalization. This emphasis on freer global trade has contributed to globalization because it has allowed for companies and people in one country to become more dependent on the products and goods from other countries. The reduction of trade barriers has brought about globally integrated supply chains,… Continue Reading...

Mass Incarceration in Arizona Social Cultural and Legislative History

Mass Incarceration in Arizona: Trends and History Mass incarceration is an example of one of the more profound injustices of our time. Arizona is one of the states in America that currently struggles with mass incarceration, as its penal system has spiraled out of control, becoming a factor of injustice, rather than a necessary and notable part of the justice system. This paper will look at how the penal system has changed—in Arizona and in America as a whole, and discuss how Arizona has also gotten on the corrupt bandwagon of for-profit prisons, something that does a tremendous disservice to… Continue Reading...

Literacy Rates Among Females in Developing Countries

Introduction An often-forgotten component of advancing a nation’s economy is its literacy rate. As the world grows increasingly globalized as well as sophisticated in terms of the technology demanded to function at an optimal level, a literate population is critical for developing the necessary technological infrastructure needed for the state to operate within that global framework. However, not every nation has allowed female literacy to be a focus within its developmental strategy. In the Central African Republic, Iran and Myanmar, for example, female literacy rates are lower compared to male literacy rates—though there are differences that emerge when these rates… Continue Reading...

What Happened to the Lost Colony Of Roanoke

Age of Exploration.”[footnoteRef:10] White’s drawings effectively became a public relations campaign for the Queen to encourage her to fund settlements in the New World. [9: Eric Klingelhofer, “What happened to the lost colony of Roanoke Island?” History Extra. https://www.historyextra.com/period/tudor/what-happened-to-the-lost-colony-of-roanoke-island] [10: Ibid.] As well as testimony to the commitment of the Crown to establish settlements in the Americas, the fact that White was sent to make drawings indicate the level of interest in creating settlements and their relative importance in the balance of power of Europe. Britain saw itself in a race for exploration and settlement with other major European… Continue Reading...

Hyped Beyond Belief the Gopro Story

product that was essentially made for the YouTube generation. The elements of GoPro’s YouTube campaign was based on the customer segment’s needs and desires: the YouTube generation wanted to project themselves and their adventures whether in front of the camera or behind it onto the world. GoPro simply tapped into this desire and created a product that would help feed it—the Hero camera. GoPro Quik Stories and Hero cam footage served the interests of action camera consumers who wanted to shoot great footage and get it seen by others. The goal, all along, was for consumers to use the camera… Continue Reading...

Women Empowerment in Iran

In order to understand the position of women in Iran as far as their roles, rights and empowerment is concerned, it is significant to understand the wider picture of the prevailing condition in the Middle East and the contrast that there is in the West. These two represent different polarities in the context of culture, perspective on women, roles assigned, rights granted and the positions that women hold in these two societies. There is a still not an in depth understanding of the lives of women in the Middle East and the roles that they are meant to play. In… Continue Reading...

Will Congress End the War on Terror

easing up (Amadeo, 2018). Though President Trump ran a campaign on getting American soldiers out of the Middle East and letting other countries handle the ISIS threat, the war on terror rhetoric out of the White House has continued unabated, with sights now set on regime change in Iran, a nation that Trump has singled out as being the biggest supporter of terrorism in the world. During his campaign, Trump identified Saudi Arabia as the “world’s biggest funder of terrorism” (Williams, 2018)—and the shift indicates a new alliance between the Saudis and the White House and the potential likelihood… Continue Reading...

Online Life Bane or Boon Essay

may enable somewhat reasonable people to believe such fringe views. The 2016 United States presidential election campaign has been criticized for being unduly influenced by partisan activists spreading false information online. On the other hand, the Internet can also counteract rumors by spreading truthful information. For example, on Facebook, there is a feature after a natural disaster that allows users to mark themselves “safe.” This can prevent members of a loved one’s family from mistakenly believing their child or parent dead. During the Arab Spring, free speech activists were able to freely disseminate content on Twitter promoting their views.… Continue Reading...

Conflict Within Unionizing Sga Industries

a clear and concerted strategy during their management of the representation campaign. President White was the leader of the anti-union campaign and they had aligned themselves with help from an Atlanta law firm that specialized in anti-union campaigns. One major pillar of this strategy was the company sought partnerships and help from other influential entities within the community, as a means of promoting active discouragement of the union organizing and of people joining the union. As the case study clearly states, “The SGA strategy to defeat the union organizing effort included extensive meetings with community, business, and religious leaders… Continue Reading...

Kraft Foods Canada Targeting the Millennials

health, nutrition, taste, and convenience (p. 7). To retain authenticity, Kraft Singles needs to develop a new marketing campaign that is both relevant to millennial moms while also remaining rooted in these four core attributes or values. Because of the connotation of processed cheese as being less healthy than real cheese, Kraft Singles cannot necessarily position itself as a natural living product, nor one that offers any significant nutritional value. However, Kraft Singles can capitalize on the two other attributes of taste and convenience. Ethics—both environmental and animal ethics—are also challenges. Kraft Singles needs to overcome the problems inherent… Continue Reading...

Clean Protein Bars Marketing Plan

desire to eat in a clean, healthy way will be the focus of the marketing campaign (Kerin, & Hartley, 2016). The company will market on social media, including Facebook, Twitter, and Instagram, to encourage users to post photos of themselves eating the bar through sponsorship of already popular accounts and athletes. Examples of other possible sponsorships include CrossFit gyms, yoga studios, athletes, and competitions, which enables the brand to reach users and position the product as being sold by a trustworthy organization that reaches out to consumers personally. Finding sponsors that consumers trust is also critical in viewing the… Continue Reading...

Marketing Goods or Services

Differentiating Between Services and Goods Introduction For marketers, it is important to differentiate between a good and a service. The two are treated differently in marketing because certain key differences influence the timing of marketing efforts, the messaging, the need to build relationships with customers, and demand forecasting. Key Differences between Goods and Services There are significant differences between goods and services, and these differences result in many differences in terms of production, marketing, pricing – all aspects of business, really. The first difference is that a service is not physical, where a good is. There might be supplies used… Continue Reading...

Social Problem and Human Services

Social Problem Related to Human Services Social justice implies citizens’ equal entitlement to the self-same services and rights. In this paper, the inequalities in providing various human services to different societal groups in the nation will be addressed. Beginning with education, a fundamental human service, it is a highly concerning fact that the nation’s educational system continually fails unwanted, abused and neglected children. Also, foster children totally at society’s mercy for survival are largely ignored. As children don’t have any avenue for voicing their views and demands, and cannot finance political campaigns, protest for improved services, or lobby elected representatives… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

Introduction By being born a man or a woman signals to bearing certain clear sexual characteristics. Socialization takes individuals through a path that inculcates certain norms and codes of conduct depending on whether one is born a male or a female. In other words, the rules that one adopts and follows are guided by whether they are biologically male or female. Therefore, one’s communication, expression and behavior is shaped by the preexisting cultural and social norms including non-verbal language. Consequently, people’s behavior may differ because they are shaped by cultural and social norms from varying socio-ethnic and cultural setups. All… Continue Reading...

The Effects Of Manifest Destiny

Defined as “an aggressive program of expansion,” Manifest Destiny characterizes American national identity (Haynes, 2006, p. 1). Manifest Destiny refers to both a philosophy and a strategy: a means of crafting the notion of American exceptionalism as well as the methods used to construct American geo-political power. The geographic shape of the United States today owes itself to the principles and widespread embrace of Manifest Destiny, in which Washington laid claim to lands that had to be taken by force, from the Louisiana Purchase in 1803 through to the acquisition of Texas and northern Mexico, to the takeover of Hawaii.… Continue Reading...

New Jim Crow Essay

Jim Crow because, as Angela Davis notes, the prison industrial complex is “accompanied by an ideological campaign to persuade us once again…that race is a marker of criminality.”6  It is this ideological campaign, Alexander argues, that has to be deconstructed. Mass incarceration is a civil rights and human rights issue—just as the arrest of millions in the Soviet Union under Stalin was a human rights issue and abuse of civil rights.  Millions ended up in the Soviet Gulag prison system, and the same thing is happening in the U.S. and for the same reasons.  The Soviets were waging an… Continue Reading...

Harry Truman Atomic Bomb Decision Reflective

Commander in Chief in the Pacific, was in favor of a sustained conventional bombing campaign in Japan. It is however important to note that although Japan would incur heavy losses in this sustained bombing campaign, the casualties on the U.S. side were also expected to be significant. According to the National Park Service (2016), as Truman quipped later on, “despite their heavy losses at Okinawa and the firebombing of Tokyo, the Japanese refused to surrender…” Meanwhile, casualties were piling up on both sides. It is highly unlikely that Japan would consider surrendering even after some heavy pounding by way… Continue Reading...

Tax Law and Status for Nonprofits

Q1. Why is a budget important for a nonprofit institution? Even if an institution is a charitable nonprofit, it must still adhere to a budget. Nonprofits must be accountable to donors and shareholders for the ways in which they spend their funds. Additionally, although nonprofits are not run for the purpose of making a profit, this does not mean that they can be spendthrift and sink into insolvency. Like all institutions, they must make do with scarce resources and budget them accordingly. In fact, given that nonprofits often are short of funds if donations and other sources of funds are… Continue Reading...

Criminal Justice Organization and Management

into account the fact that police are not engaged in a military campaign against an enemy but are actually working among civilians in communities and are there to serve and protect them. Because police are routinely interacting with communities, there is also a need for them to apply a community-oriented model of policing so that they are not constantly applying military principles and militaristic examples of force on members of the community who would rather see a more open, supportive, and communicative relationship develop between law enforcement and community members. Why the Paramilitary Model Can Help Military training and… Continue Reading...

Panama and Haiti Interventions

the soldiers as effectively bringing Christmas and Santa Claus to the Panamanians (Milburn Panama Video 1, n.d.). The propaganda campaign made it appear as though Noriega was a ruthless dictator who was keeping presents and joy from the children. The Panamanians were shown celebrating the birth of Christ and singing Panamanian Christmas songs in the streets. The “rally ‘round the flag effect” was clearly being implemented by the media in conjunction with the U.S. government throughout the Panama intervention. The government of Noriega was overthrown, the Panama Canal re-opened, and the people liberated. The conditions of the “rally ‘round… Continue Reading...

Collective Bargaining in Illinois Public Schools

school board members are elected thanks in part to the campaign funds provided by the unions. When it comes time to negotiate teachers’ salaries and benefits, the boards are thus in the pockets of the unions, as they feel compelled to reciprocate by giving the unions what they want. Taxpayers are left in the dark about much of this because of the misleading communications provided them by the unions. Keywords: Illinois public schools, Illinois teacher unions, Illinois collective bargaining Introduction This paper examines the Illinois Policy Institute’s (n.d.) Bargaining for Better Schools: An Introduction to Collective Bargaining in Illinois… Continue Reading...

Repealing the Individual Mandate

at the center of the 2016 U.S. presidential elections campaign. Following President Trump’s election, Republican lawmakers have moved swiftly to repeal Obamacare’s individual mandate. GOP senators are trying to repeal the individual mandate based on the argument that it would give them an extra $338 billion over 10 years for their proposed tax cuts (Luhby, 2017). Additionally, repealing this provision would also fulfill Republican lawmakers’ vow to dismantle Obamacare. Repealing and removing the individual health insurance mandate would have significant impacts on the costs of health insurance and the healthcare system. The Case of the Individual Mandate The individual… Continue Reading...

Ecdocrine

Subjective Reason for visit by patient A female patient aged 48 years old reports to the outpatient clinic that she suffers from persistent fatigue. She says that the problem has persisted for several months. She further says that she also feels depressed and has concentration difficulties. She is further investigated and reveals that she has been constipating over the past couple of months. She reports that she has noticed an increase in her body weight although she has experienced a loss of appetite. The woman says that she has developed brittle hair and her skin has become significantly dry. The… Continue Reading...

Business Plan for Yolo Concepts

company aims to differentiate or die, which is exactly the type of marketing campaign that is needed to get YOLO on the map permanently (Trout & Rivkin, 2006). We will exist ethereally, popping for the party and then disappearing. We will only have a storage space for equipment. Operational Plan The key managers in the business will be the CEO, CFO and marketing director in charge of social media. Their backgrounds will be both entrepreneurial and managerial. The company’s overall management style will be loose, in keeping with the overall nature of the company: employees will be contractual as… Continue Reading...

Cow’s Milk and Human Consumption

vital for adequate nutrition (onegreenplanet.org). Many members of congress receive campaign contributions from the National Dairy Council, something so constant and that has gone on for years, one can’t help but expect that dairy will continue to be marketed as good for one’s health (onegreenplanet.org). Conclusion When it comes to the dairy industry, milk consumption for humans is largely a hot button issue. The nation is largely divided on whether or not humans are supposed to consume milk and these divisions are deeply felt. Those in favor of supporting the dairy industry and of humans consuming milk overall like… Continue Reading...

Stigma Of Mental Illness

stigma is education—and that can only come about through a concentrated and focused public campaign to educate people about the realities of mental illness. Another possible solution is to push for the protection of the civil rights of people with mental health issues, so that they are not left out in the cold so to speak by a society that does not understand them (Corrigan, 2016). Informing ignorance and fighting for rights are both ways to raise awareness and increase the mindfulness of people about how they can help those who suffer from or are affected by mental health… Continue Reading...

Haiti Health Marketing Plan

I. Executive summary Santé Nou—is a Travel Care Voucher and affordable healthcare plan that offers family members in Haiti access to primary health care. This comprehensive marketing strategic plan should provide a roadmap for the pre-pilot phase with its customer-focused objectives. While many organizations have difficulty communicating and connecting with Haitian consumers both in Haiti and in the United States with Haitian Americans, experience and understanding for this specific target population allows for a thorough representation of what can be done to not only reach this target demographic, but also achieve specific goals. Those specific goals involve regular primary care… Continue Reading...

Media Portrayals Of Nurses Positive or Negative

Media portrayals of nurses and the nursing profession influences public perceptions. In fact, many viewers will have spent more time watching fictionalized accounts than actual interactions with nurses. Media portrayals affect how nurses are treated, and how their roles and status are negotiated in their professional life. Some of the most problematic portrayals of nurses on film and television include the show Scrubbing In, which depicts nurses as “self-centered, uncaring, unprofessional, and unintelligent,” (Berkowitz, n.d., p. 1). The negative view of nurses as coldhearted extends also from the film One Flew Over the Cuckoo’s Nest, in which Nurse Ratchett is… Continue Reading...

Palestine and the Jewish State

sanctions on Israel for its human rights abuses. While the BDS is a campaign to boycott ‘every Israeli product’, Chomsky states that ‘we need to make sure we are not staying at the level of slogans…. It’s an era when between slogans and the truth is an abyss’. In other words, sloganeering may sound appealing to the ears—but the BDS movement is about action based on empirical evidence—facts—the truth—which is what action must be based upon in order for peace to be achieved. The fact that Western states overwhelmingly support Israel in its occupation of Palestine indicates that In order… Continue Reading...

Lending Institutions Human Capital and Health Care

from: https://timesofindia.indiatimes.com/india/Foreign-aid-1-6-of-Indias-total-health-spend-Study/articleshow/18668317.cms Stevens, P. (2008). Foreign aid for health: Moving beyond government. The campaign for Fighting Diseases. Retrieved 24 August, 2018 from: http://www.medlib.ch/documents/Foreign%20Aid%20for%20Health%20web.pdf World Bank. (2018). The World Bank in India. Retrieved 24 August, 2018 from: https://www.worldbank.org/en/country/india Continue Reading...

Conscription During World War Two Canada

War, it was Mackenzie who largely gave shape and form to the war campaign. In that regard, therefore, this particular text will come in handy as I seek to define how Mackenzie’s government contributed to the disaffection or support for conscription. It is instructive no note that as the author of this book points out, King’s maneuvers included appeasing French-speaking Quebec while at the same time ensuring that English-speaking citizens were not antagonized. Specifically, the key factors I will be looking into include, but they are not limited to, the economic, financial as well as political contributors of the… Continue Reading...

Phenomenological Design

study in business might be examining different consumers’ perceptions of marketing or personal needs to develop a new marketing campaign or product. Challenges and Potential Weaknesses The challenges of phenomenological design also lie in its strengths. First of all, although the subjective perceptions of observers and experiencers of a phenomenon may be interesting, they may not be in any way representative of a larger whole and useful as a foundation for future research. Secondly, the researchers’ lack of judgement and critical analysis of the subjects may be a detriment and impede the ultimate purpose of any research, which is… Continue Reading...

Arrowhead Marketing Elements

outcomes, it is the most overlooked aspect in the marketing campaign planning process. It has to do with the target recipient or consumer of the campaign content. Target definition spans the industry, age and role. vi. The Value Proposition Like it suggests, the value preposition is all about making clear the role of the product in the consumer’s life and how the product helps in improving business, or consumers to solve their problem. Once you think about the audience targeted and empathize, you get the appropriate message. It should be done in a simple and clear way (Levisay, 2012).… Continue Reading...

Obesity Epidemic

Identification of Key Results Results of this research highlight the need for a comprehensive approach to addressing the public health concern of obesity. Although obesity and its defining features like BMI are causally related to lifestyle factors like diet and activity levels, the research shows that the situation is more complex than that. There is a range of socioeconomic, ethnic, cultural, and political variables that also affect the prevalence of the disease. Identifying these outlying variables may be the key to resolving the obesity epidemic. The obesity ecological model (OEM) has proven to be one of the most effective strategies… Continue Reading...

Religion As a Source Of Conflict and Purpose

Religion, in whichever form of it, has over the centuries been upheld by various groups as the ultimate guide to good living, harmonious coexistence and the sole source of spiritual nourishment. Virtually all religions uphold their beliefs as the truest path to a purpose driven life and a fulfilling existence on earth and even beyond. The religious writing have situations, case scenarios and story of individuals that are geared towards teaching the readers the purpose for which they are alive and how to overcome various challenges like the religious sages did in the various writings from varying religions. Being that… Continue Reading...

Veterans with Ptsd

for them. Nurses can energize the public by forming advocacy groups and inviting the public to join and campaign for change through lobbying government officials as well as through contacting top level administrators at hospitals where care could be provided. Interprofessional Collaboration to Meet Healthcare Needs of Veterans Interprofessional collaboration can help to address the needs of veterans, just as it can help to address the needs of any population. Mason & Suresh (2017) state that the interprofessional team they studied “facilitated improved coordination of efforts, situational leadership, communication and feedback” (p. 563). Inteprofessional collaboration unites professionals from a variety of… Continue Reading...

Unhealthy Behavior Drinking Inadequate Water

Drinking Inadequate water One must drink enough pure water on a daily basis for good health. However, many people forego water and concentrate on other fluids which have additional ingredients. These cannot be compared to water when it comes to health benefits. (McLennan, 2000) Take the example of young kids, who mostly prefer sweet drinks such artificial juice and sodas. Likewise, teens go for energy drinks and sports drinks in lieu of water. (Simpson, & Mazzeo, 2017) A recent Havard study found out that over half of the children in America are dehydrated. This has many negative implications on their… Continue Reading...

America's Failed Economy Analysis

Aggregate demand is something that is a topic of interest. The Obama Administration bailed out banks in the United States and Wolff mentions Great Britain in a sense bailed out their banks by continuously printing and borrowing money. Banks are the reason for shift in aggregate supply and thus aggregate demand. The United States government as Wolff remarks, gives limitless credit and almost zero interest on banks, supplying them with an endless source of money to do as they will. They took risks because of this endless source and it led to the aforementioned bailout. From this risk emerged ‘credit… Continue Reading...

Visual Rhetorical Analysis

the organization. In fact, #BlackLivesMatter carefully chooses its name to underscore three critical elements of the civil rights campaign. First, the movement stresses the identities and lived experiences of African Americans and indeed all non-whites in America. The experience of institutionalized racism does persist in America, evidenced by high profile cases like the Trayvon Martin shooting. Second, the slogan’s use of the word “lives” stresses the existential issues at stake: black lives are literally being lost in a discriminatory social, legal and political landscape. Finally, the word “matter” calls attention to the meaningfulness of the movement but more significantly… Continue Reading...

Physical Education in Maricopa

the adult community. The intervention I recommend is to promote physical activity through a public advertising campaign that increases the awareness of the adult community about the positive benefits of physical activity on health. The intended outcome of the intervention is that people will begin to lose weight in the community, just as I did, by following a prescription or regimen of physical exercise that is easy to do and enjoyable. Supporting research for this intervention includes the study by Higgins and Higgins (2016) who have recommended prescribing exercise to help patients lose weight, and the study by Swift, Johannsen,… Continue Reading...

Marketing Strategy for a Nightclub

or die, which is exactly the type of marketing campaign that is needed to get YOLO on the map permanently (Trout & Rivkin, 2006). For this reason, YOLO will have no physical store. We will exist ethereally, popping for the party and the disappearing. We will have a storage space for equipment but that is all. Operational Plan The key managers in the business will be the CEO, CFO and marketing director in charge of social media. Their backgrounds will be both entrepreneurial and managerial. The company’s overall management style will be loose, in keeping with the overall nature… Continue Reading...

Urban Area Issues in Brazil

and different, in Brazil there appears to be a campaign in the cities for people to categorize everyone as the same in terms of being light-skinned or dark. Baran (2007) notes a shift taking place in the racial consciousness of urbanites: they want to divide people into two camps—anyone not purely white is to be labeled negro—i.e. black. Yet, traditionally, the people there have always identified themselves in degrees of color depending on their heritage. In other words, in the U.S. heritage is important and people try to discover their heritage or define it after years of generations trying… Continue Reading...

Freedom Of Speech and How It Is Necessary

original, creative solutions to the problem. One solution I propose is an extensive public relations campaign related to race and racism in America, targeting young people in particular. The anti-smoking campaign has been tremendously helpful in reducing the prevalence of smoking, and in the same way I believe that effective media and public relations can reduce the antagonism shown towards those like Kaepernick and movements like #Blacklivesmatter that epitomize American values. References Strauss, V. (2017). A lesson on the free-speech debate Colin Kaepernick started. The Washington Post, 26 Sept, 2017, https://www.washingtonpost.com/news/answer-sheet/wp/2017/09/26/too-many-kids-dont-understand-free-speech-heres-a-lesson-on-the-anthem-the-flag-and-individual-liberties/?utm_term=.8b0deacbf409 Continue Reading...

How to Store Prescription Drugs Safety

Article 1: McCauley, J.L., Back, S.E. & Brady, K.T. (2013). Pilot of a brief, web-based educational intervention targeting safe storage and disposal of prescription opioids. Addictive Behaviors 38(2013): 2230-2235. In this article, McCauley, Back & Brady (2013) report on the results of an open pilot trial focusing on increasing patient knowledge of safe use of prescription opioids. Participants were 62 outpatients at a chronic pain management clinic or dental clinic who were prescribed opioids. All participants received informed consent and then completed the Script Safety intervention, which is an online information service containing information specific to the medication each participant… Continue Reading...

Community or Public Health Nurse Role Interview

Background Josephine Lawrence (name changed to protect anonymity) has been a community health nurse employed by the city for almost five years. Working in the public sector is radically different from working in a private healthcare institution, notes Lawrence, who had practiced as an RN for ten years prior to her career change. When asked what precipitated the change. Lawrence said that a lot of it had to do with the way her mind works. She always preferred “big picture” issues, as she put it, recognizing the need for greater community activism, empowerment, and advocacy. Changes to the Profession According… Continue Reading...

International Management

if a customer doesn't come as frequently as in the past, a comeback campaign would be a good way of re-starting that relationship. But so would emails reminding them that they usually come at a certain time. A college or university might wish to market to its alumni for money. This can be done regularly. A mailing list can provide electronic or hard copy material to alumni, and there can be regular pitches via email newsletters, that tell long form stories about the good that the school is doing with the alumni donations. Subaru owners have a long buying… Continue Reading...

911 Commission Report Intelligence and Information Sharing

media, congress and the public did not make the threat from Osama Bin Laden a focus. The presidential campaign of 2000 did not cover the issue of the threat of terrorism. Travers (2009) was right when he argued that poor information sharing occasioned systematic failures. Perhaps the lack of awareness and sensitization to the public, the media and the political from security agencies played a role in in preventing pertinent information from being shared. When Travers (2009) blames poor screening as a possible reason for the 9/11 this might not be entirely true. Were the border line patrol operatives… Continue Reading...

Development Of an Health Advocacy Campaign

Developing a Health Advocacy campaign Introduction Health advocacy takes into account direct service to a person or household as a whole in addition to activities that facilitate the promotion of health and accessibility to health care amongst communities and the greater general public. Joining together science, ethics and politics, advocacy is self-instigated, evidence-based, deliberate action that health professionals can assume and undertake to aid in the transformation of systems and improve the environments and policies that fashion their patients’ behaviours and choices, and at the end of… Continue Reading...

Is Erdogan an Extension Of the Ottoman Empire

The Turkic tribes transformed themselves from a disparate, fragmented state into a hegemonic and organized empire. Lasting for centuries and making a profound impact on global politics, the Ottoman Empire built its status and power on bureaucratic authoritarianism, and also on fusing the power of religion and politics. The bastion of Sunni Islam, the Ottoman Empire colonized regions far beyond what are now the borders of the modern nation-state of Turkey. Moreover, the Ottoman Empire encompassed a wide range of linguistically and ethnically diverse people, capitalizing on access to global trade routes to bolster power and influence in and beyond… Continue Reading...

Corporate Greed Firms Secretly Collecting and Selling Information About Your Online Behavior

Companies secretly collecting and selling information about your online behavior The large-scale information collection, information sale, and free access to sensitive, private information, accompanied by inadequate regulatory controls, leaves much room for misuse. Those who desire to limit access to their personal details find themselves with scant options as, in a majority of instances, parties that collect data are able to categorize, store, and sell free or captured information without the consent of the concerned individual. Even in instances where information is voluntarily given to social networking or e-shopping websites, web users cannot control who the information will be sold… Continue Reading...

Art Of War

of terrain, Sun Tzu also covers potential human factors that can adversely impact the military campaign. Unlike the natural conditions of physical terrain, the human factors that impact the outcome of a battle include flight, insubordination, collapse, ruin, disorganization, and rout. Each of these human errors or calamities occurs in relation to terrain variables. For example, flight is only possible in advantageous terrain. Terrain can also be adapted to prevent any one or all of these calamities from impeding the success of the campaign. Sun Tzu also shows that no matter how astute the commander’s knowledge of the terrain,… Continue Reading...

Direct to Consumer Marketing

Health Advertising Introduction Direct to consumer marketing for healthcare products is a controversial subject because of the fact that it brings together two very different worlds—the free market capitalist world and the health care world—and the end result can be a hodge-podge of confusion in which the best interests of the patient are not always front and center. In a free-market capitalist society, producers want to market their products so that they will sell and yield the producer a nice profit. In the health care industry, there is a need to place greater emphasis on prevention rather than treatment (Lichtenfeld,… Continue Reading...

Managing Change in Organizations

facilitate the ineffectiveness of the law and how they can be curbed. Times Record. “Arkansas campaign promotes school bus safety”. August 2, 2018. Retrieved from: http://www.swtimes.com/news/20180802/arkansas-campaign-promotes-school-bus-safety This article provided information regarding the increased importance of promoting school bus safety. The article provides important statistics that indicate how severe the issue is at the moment. Questions to Guide your Metacognition/Self-Assessment 1. Who is your intended audience for this project? Why did you select this audience for this topic? The intended audience for this project is drivers in Little Rock, Arizona. The audience is selected because the high number of drivers passing… Continue Reading...

Communications and Integrated Marketing

Integrated Marketing Communications Question 1 Integrated marketing communications (IMC) is that communication strategy that makes the marketing departed interconnected, as opposed to it having contrasting functions. IMC basically integrates a company’s marketing channels and collateral into one reliable messaging system. These channels may include direct mail, social media, and PR, among others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the brand. (Ktourgelis, 2016) Apple Inc carried out one of the most successful marketing campaigns… Continue Reading...

Fascism and Communism in Perspective

“The experience of WWI was the most decisive immediate pre-condition for fascism. The successful campaign to bring Italy into the war in May 1915 (the ‘radiant Nay’ of Fascist mythology) first brought together the founding elements of Italian Fascism.” Further he notes that “…the great war by itself suffices to explain both Fascism and Bolshevism” (Robert Paxton (nd: Pp29). Both fascism and communism are a form of religious conviction where man considers more his relationship with the superior law with an aim that transcends the particular individual and lifts him up to the level of conscious belonging to a… Continue Reading...

Nike and Social Justice

former pro-football quarterback, has become the face of Nike in a new controversial campaign that has aimed to leverage Kaepernick’s status as an anti-establishment, counter-culture hero of social justice. Kaepernick, who became famous for being the first to “take a knee” during the national anthem sung before kickoff, soon found himself unemployed by the NFL (an organization he thereupon sued for discrimination). By trying to draw attention to social injustice during a particularly turbulent time in recent years when the Black Lives Matter organization got underway in response to a rising perception of police assaults on the black community,… Continue Reading...

Marketing Distribution Issues

fails to monitor or keep track of effectively; (b) whenever a company needs to be reminded of marketing campaign objectives so that the campaign can be more effectively arranged; (c) whenever a company needs to know why some actions have worked and others have failed—learning lessons from the past is one of the best things a marketing audit can do for an organization; (d) whenever a company needs to identify where it is wasting resources and being inefficient—the marketing audit can reveal ways in which the company could save bundles of money by simply marketing products and services more… Continue Reading...

Commercials and the Media

The commercials showed children blissfully happy because they had toys galore—and the aim of the ad campaign was to get kids interested in consumerism. On the surface, it seems like a harmless engagement. However, from the standpoint of critical theory, turning kids into consumers perpetuates the power structure of the capitalist system in the U.S.—that is how the Frankfurt School would argue it. This paper will use critical theory—the idea of the Frankfurt School that media can be deconstructed to reveal the sociological and psychological dynamic between the ruling class and the working class. Using critical theory it will… Continue Reading...

Make University Tuition Free

Borrow Too Much--Or Not Enough?." Journal of Economic Perspectives 26.1 (2012): 165-92. Eskow, Richard. "Free Higher Education Is a Right," campaign for America's Future blog post, March 19, 2014. Copyright © 2014 by Richard Eskow. Heller, Donald E. "Does federal financial aid drive up college prices." American Council on Education (2013). Kotlikoff, Laurence. Has Our Government Spent $21 Trillion Of Our Money Without Telling Us? Forbes, 2017. https://www.forbes.com/sites/kotlikoff/2017/12/08/has-our-government-spent-21-trillion-of-our-money-without-telling-us/#2e9e41d37aef Wolfram, Gary. "Making College More Expensive: The Unintended Consequences of Federal Tuition Aid. Policy Analysis. No. 531." Cato Institute (2005). Continue Reading...

Implementation Of Continuous Quality Improvement

History The campaign for quality improvement dates back to nineteenth-century obstetrician, Ignaz Semmelweis’s time; Semmelweiz campaigned for the significance of healthcare providers washing their hands prior to caring for patients. Furthermore, legendary British nurse, Florence Nightingale, determined the link between high mortality rates among army hospital inpatients and inferior living conditions. Surgeon Ernest Codman initiated hospital standards development, adopting and stressing the significance of healthcare outcome assessment approaches (Colton, 2000). Former US President Johnson, in the year 1965, signed the bill that made… Continue Reading...

A Brief History Of Medicare and Medicaid

Roosevelt was among the pioneers in making the health insurance issue a campaign matter. The Second New Deal crafted by President Roosevelt involved including the Social Security program in the laws (Piatak, 2015). The act tried to reduce the extent to which such factors as poverty, old age, widowhood and children without known fathers were seen as dangers. The New Deal had a chunk of its content expunged by the Supreme Court because they were either seen as unconstitutional or simply not within the jurisdiction of the federal government. Some of the acts such as the National Industrial Recovery Act… Continue Reading...

Strategies to Improve Collaboration and Cooperation Between the Homeland Security Agencies

strengthened targeting initiatives (DHS, 2018). The secretary also started the awareness campaign encouraging people to be vigilant. This has been an effective and simple strategy that helps to raise the level of public awareness with respect to terrorism indicators, threat and crime indicators as well as accentuate the need to report any unusual activities to the enforcement agencies. This campaign was initiated in collaboration with SAR (Suspicious Activity Reporting) initiative (DHS, 2018). SAR encouraged administrative efforts towards training the local and state enforcement agencies on behavior recognition strategies and the pointers associated with terrorist activities and specific threats as well… Continue Reading...

Christian Business Leadership Strengths

moral businesses to stand up for the values of the Christian community. · Movements like Antifa and Nike’s Kaepernick campaign are allowing Christian organizations to differentiate themselves and become more visible in the marketplace. The business can promote both its Christian message and a pro-patriotism message that consumers could find appealing. · A comparative advertising campaign could be conducted to help show consumers how the Christian business is different from other corporations and organizations that demonstrate a lack of patriotism and Christian virtue Threats · A socio-political upheaval could upset or reverse recent gains in the market, especially if mid-term… Continue Reading...

Locke and Maslow on Motivation

team to get the data I could use to show how our project—a social media campaign to promote the company’s brand—had come along since being given the green light. I met with every member—there were four of us, including me—and determined what they had done to contribute to the project, when they did it, how they did it, and what the results were. I double-checked all results to confirm them using the metrics available to us through social media tools. I then prepared the report, had it checked for grammar and cohesiveness by my team, and then worked with… Continue Reading...

Impact Of Organized Crime

Organized Crime and Its Impact What are some of the ways that organized crime impacts you and a community or city (of your choice) directly? Organized crime details a conspiracy among criminal elements who wish to enter into an enterprise engaged in illegal activities as a way of generating dirty money (Dirks & Snyman, 2010). An organized crime is organized as a group with a structure that is similar to some pyramid hierarchy. The groups employ bribery and violence to ensure their operations continue. They also use retribution threats to ensure they maintain external and internal control in the community,… Continue Reading...

Us Foreign Policy and the Use Of American Military Power

“As Long as The Personal and Societal Safety of American Citizens Is at Risk from External Threats, Historical Precedents Suggest That Rather Few Limits Will Be Placed on The Use of American Military Power, Or on The Constraints the United States Will Impose on The Peoples of Other Countries.” The government of America exists for its citizens’ welfare, an obligation which encompasses being in charge of both its internal and external affairs. US foreign policy’s key principles are: defense of the physical territory of America, safeguarding citizens from attacks by enemies, promoting the status and economic interests of America, and… Continue Reading...

Social Psychology

the qualitative and quantitative studies can be used to design an anti-bullying intervention or a public relations marketing campaign designed to change attitudes, beliefs, and behaviors. Similarly, both qualitative and quantitative research methods should be used to assess the overall effectiveness of the anti-bullying intervention strategy. Qualitative methods can be used to survey or interview parents, students, teachers, and administrators about the perceived effects or effectiveness of the programs, also asking for input as to how the programs can be improved. Quantitative methods can be used to determine whether the strategies resulted in measurable outcomes, such as reduced incidences… Continue Reading...

Radical Negotiation Posturing and Political Strategies Trump and Alinsky

the government to a standstill and force people to consider a proposal that was widely mocked during his campaign, and which even many objective authorities have alleged will have little efficacy in ceasing illegal immigration or enhancing security, the ostensible purposes of building the wall. Alinsky’s Ethics: Rules Do Not Matter In Rules for Radicals, Alinsky famously declared that “One’s concern with the ethics of means and ends varies inversely with one’s personal interest in the issue, and one’s distance from the scene of conflict” (Alinsky, 2010, p.26). Alinsky stated that one man’s terrorist is another man’s freedom fighter—hence,… Continue Reading...

Population Health Management

Introduction The concept of population health management refers to understanding and managing health outcomes at the population, rather than the individual level. Cousins et al (2002) highlight that risk levels for different ailments and conditions can vary by populations, so breaking down a population demographically can help to understand how risk varies. Their study showed that predictive modeling can be used to identify risk levels for different conditions among different populations. This underlying logic is the basis for the concept of population health management. If risk levels vary by population, then it can be easier to understand underlying causal or… Continue Reading...

Hofstede’s Dimensions and Leadership

Cultural differences acts as communication barrier and can affect my ability to motivate the group I lead and build connections. There are many ways to start understanding these differences and work with effectiveness with my group from different cultures. Learning how to work with co-workers and different teams from all over the world is important. Based upon Hofstede’s Six Dimensions, I would adapt my leadership approach in the below mentioned ways to lead a group if I were the CEO of a multinational organization. Hofstede’s Six Dimension works effectively with different groups of individuals from different geographical and cultural backgrounds.… Continue Reading...

Philosophical Inquiries and the Nature Of Science

on philosophy. Stephen Hawking for instance is on a campaign to tarnish philosophers. He might not be so convincing in whatever points he puts across, but he is winning the heart of the public by his jokes on philosophers. Jokes have for a long time been known to really move the masses. His most recent book, The Grand Design, co authored by Leonard Mlodinow, starts by scrutinizing the nature of reality, the beginning of all things and the purpose of God. He then claims these to be matters of philosophy, which is in itself dead. Philosophy, according to him,… Continue Reading...

The Christian Culture Christianitas and Barbarian Cultures Germanitas

The Transitions of Roman Culture (Romanitas) As It Interacted with Christian Culture (Christianitas) And Barbarian Cultures (Germanitas) Christianity in late antiquity runs from the Christian Roman Empire when Christianity rose under the Emperor Constantine (c. 313) up to the end of the Western Roman Empire (c. 476). The sub-Roman period transition was gradual and occurred at varying times in different places. Therefore, the exact time the period ended is varied. The late ancient Christianity lasted up to the end of the 6th century. On the other hand, Justinian conquests of the Byzantine Empire occurred between 527 and 565. However, in… Continue Reading...

New Equipment Development on Operation Influence Of Air Force

maneuvers – whereby it becomes easier to shift decisively and quickly from a specific objective of a campaign to another (Fino, 2017). Lastly, it should be noted that when battles space awareness is coupled with precision, the capability of a single weapon can be greatly enhanced. As a matter of fact, what could have taken numerous bombs to accomplish in the past could be accomplished in the future using a single precision weapon. Thus, precision is yet another important consideration in new equipment development. A good example in this case could be the Small Diameter Bomb. According to Laslie… Continue Reading...

Mao Zedong and Defense Philosophy

that will be much shorter and may be last for only a single campaign (Cheng, 2011). The future war may not include occupation of the Chinese territory although the military, economic and political environments are likely to be attacked. These future wars will entail joint operations over the land, air, sea, outer space, and cyberspace. The war may even entail use of advanced technology especially in information systems (Cheng, 2011). The analysis of the possible wars has driven PLA to come up with actionable lessons. The evolution of war has made it necessary for PLA to pay particular attention… Continue Reading...

Kroger and Corporate Social Responsibility

not new, but it is continuously developing new ways to achieve that goal. For example, its Sustainability Lives Here campaign aims to “highlight easy, earth-friendly and sustainable living practices” that local consumers in its various communities can adopt to better create a green and sustainability environment (PRNewswire, 2017). Kroger promotes Fair Trade, Rainforest Alliance, Forest Stewardship Council and other eco-friendly organizations by offering coupons for products produced under these labels; the company has supported dozens of fishery improvement projects in the past; in 2016, it donated over 60 million pounds of fresh produce and protein to its Perishable Donations… Continue Reading...

Stopping Of Female Genital Mutilation

procedure. Researchers like Julios (2018) have proposed an intensive social media awareness campaign against FGM. The only way FGM can be conquered is through an intensive online and government-sponsored campaign against the retrogressive and demeaning procedure. FGM discriminates against the sanctity of the female body and perpetuates dishonor and abuse of women rights. Women all over the world should stand up for their peers who suffer under the disguise of generational traditions and cultures that steal the dignity of their fellow women. In this day and age FGM should not be even a concern. It has been proven that… Continue Reading...

How to Market the Hellcat

Persuasive campaign for a Hellcat Background If you want a fast car, yes, you could buy Tesla—but you wouldn’t be getting everything that goes with a fast car. You wouldn’t be getting the sound. You wouldn’t be getting the motor revving, driving your neighbors crazy every time you hit the gas pedal and hold with the stick in neutral just so you can hear the growl of a nice big V8 under the hood. A Tesla is not going to do that. A Tesla is an electric car. Yes,… Continue Reading...

Fire Administration and Efficient Performances

economic status. Some areas the three technologies under review could be improved include user education and awareness campaign, and partnering with building associations and more tech companies to provide more efficient technologies for fire incident life-saving devices. As it stands now, many myths are surrounding the cost, maintenance and the efficacy of these three technologies among the general public, IBHS (2014). As the vision for the Sustainable Development Goal 2030 draws nearer and every industry and nation is working hard to meet up with the actualizations of the set goals, it is imperative that the USFA follow suit. Improvement… Continue Reading...

Nerdwallet's Marketing Analysis and Strategy

keywords, which surpasses major competitors such as Wealthfront. The company launches a search engine optimization (SEO) campaign that unveiled a significant amount of traffic. The company has been able to construct an empire of financial information (Moskov, 2017). One of the key strengths of this strategy is that there is a high likelihood of the website being seen by consumers while using search engines. By placing a greater focus on high quality creation, the business has the capacity to not only make advancements on their marketing efforts, but also in providing their audience with valuable and useful solutions to… Continue Reading...

Cyberbullying

Abstract  Bullying has been around since the beginning of recorded history, and probably well before then, as well.  However, many people express a belief that people are becoming more aware of and sensitive to bullying.  While it may be true that there is a heightened awareness of bullying, the increased sensitivity to bullies may be a misconception.  The nature of bullying has changed and evolved with technological changes.  With the advent of cyberbullying, victims are no longer able to escape from bullies.  Instead, bullies can follow victims into almost any setting.  The inability of victims to escape from their bullies… Continue Reading...

Why R2p Does Not Work

now serving as a failed state following the Western campaign to end the reign of Gaddafi. [2: Gareth Evans, The Responsibility to Protect: Ending Mass Atrocities (Brookings Institute, 2008), 2.] [3: Piero Gleijeses, "Ships in the Night: the CIA, the White House and the Bay of Pigs." Journal of Latin American Studies 27, no. 1 (1995), 3.] [4: Jennifer Welsh, "Taking consequences seriously: Objections to humanitarian intervention." Humanitarian Intervention and International Relations (2003), 8.] Evans argues, however, that R2P “was designed for pragmatists rather than purists, with full knowledge of the messy reality of real-world state motivations and behavior.”[footnoteRef:5] By acknowledging… Continue Reading...

How Does Public Policy Work

in point being the situation of Libya today now serving as a failed state following the Western campaign to end the reign of Gaddafi. Would it be possible to reduce these costs by addressing this issue? Of course. Would there be a cost involved in addressing the issue? Almost certainly. There would be tremendous pushback from the Israeli lobby and those who work for the lobby within the State Department. They are the pragmatists and purists of whom Evans (2015) refers. Evans (2015) argues, however, that R2P “was designed for pragmatists rather than purists, with full knowledge of the… Continue Reading...

Elon Musk's Moral Muteness

Q & A: Tesla’s Musk Question 1 The leadership example chosen for this analysis is the case of Elon Musk, CEO of Tesla, and his tweeting out in 2018 that he “funding secured” to take the company private at $420 per share. The stock price was well below that at the time and it shot up exuberantly to around $380 on the news even as most analysts wondered whether Musk really had funding secured as he promised. Notorious for over-promising and under-delivering (the Tesla Model 3 had been “coming” for years with consumers who had already placed down payments still… Continue Reading...

Ethics and Technology at Homeland Security

on the president. Trump did not appreciate the fact that his campaign was being monitored, and this will likely have reverberations throughout that DHS and FEMA will feel. It will mean that all requests to monitor will have to receive careful attention and consideration going forward. Economic Economic factors will also play a part, as is currently becoming clear in the tech rival conflict between Apple and Huawei on the global stage. If anything impacts politics, it is economics. The big tech firms will weigh in on legislative matters that will in turn guide ethical considerations. However, on a… Continue Reading...

Why the Beatles Were Loved

How the Beatles Made History Introduction Everyone knows their names, even if one never cared for their music: Ringo, John, Paul, and George. Just 15, 16 and 17 respectively, George Harrison, Paul McCartney and John Lennon came together in 1958—young but passionate musicians from Liverpool, England, who wanted to play jazz, blues and folk music on improvised instruments. By 1962, they had added Ringo Starr to the group. With Starr on drums, the group’s first single “Love Me Do” hit the airwaves and changed the face of pop music forever. Beatlemania became a thing and the Beatles themselves became “more… Continue Reading...