Electric Vehicle Essays


How Autonomous Car Will Change Everything

it equal to gas-powered vehicles is a substantial obstacle, and a solution—expanding the number of electric vehicle charge points—needs to become part of the infrastructural horizon. In the UK, this solution is already being applied, as Murray (2016) shows: charge points are set to outnumber petrol stations in the United Kingdom by 2020. However, much of the rest of global society is affected by the autonomous car in only a marginal way: if they are ever allowed to proceed into the mass market it will be a different story. For now they are simply being tested by companies like… Continue Reading...

Tesla Mission Statement

Mission Statement The mission statement is the most important part of a business plan: it communicates the organization’s purpose and identifies its goals, aims and values. It makes clear to all stakeholders exactly why the company is in business and what it intends to offer to people. It describes the standard to which the company will hold itself and is a clear statement that stakeholders can use to hold the company accountable. The significance of the mission statement within the sustainability dialogue is that it sets the stage for the company’s plan. If the company intends to engage in sustainable… Continue Reading...

The Transition to Renewable Energy

Who is Leading the International Clean Energy Race? The race for clean energy is already underway, but some countries are in vanguard while others remain heavily reliant on fossil fuels. Unfortunately, even the winners of the clean energy race fail to realize the full range of benefits that can accrue to renewable energy sources as long as other countries continue to rely on fossil fuels for their energy needs. To determine the facts about what is happening today and likely outcomes for the future, this paper reviews the relevant literature to describe how developing countries can reach 100% renewable energy… Continue Reading...

Tesla Organizational Communications

Organizational Communications Part I: Description of the Organization Tesla is a niche-market company organization that manufactures electric vehicles and batteries to advance the green energy movement in the modern world. Guided by the vision of the CEO, Elon Musk, Tesla began its car business by provided luxury brand vehicles under two models, the Tesla Model X and the Tesla Model S. Recently, the company has been working on mass production of a lower-priced brand, the Tesla Model 3, for consumers not in the market for luxury vehicles. Tesla’s mission statement is: “to accelerate the advent of sustainable transport by bringing… Continue Reading...

Tesla's Terrible Pricing Strategy

share. For Tesla, which is the subject of this paper, the electric vehicle (EV) market is beginning to heat up as competitors come into the business with their own products. That means Tesla has to differentiate itself with a pricing strategy that will appeal to the biggest consumer base in the market—the average middle class consumer. In the past, Tesla has relied on the luxury brand market to drive sales—but with investors anxious for a return on investment (Stringham, Miller & Clark, 2015), Tesla has promised to deliver the Model 3 EV with a base price of $35,000, which… Continue Reading...

Tesla's Innovation Strategy

Exploiting Innovation Elon Musk's companies rely heavily on innovation for their success. They take industries that are struggling to evolve, such as electric cars and space travel, and seek to enter those businesses with innovative strategies to bring fresh products to market. Because of this, these companies have significant competitive advantages. Tesla has introduced several major innovations that are transforming the automotive industry. At a high level, Musk overpromises, but supports this with a desire to innovate using unconventional methodologies. He will set out an impossible task, then challenge his teams to find ways to make it happen. Sometimes these… Continue Reading...

Tesla's Problematic Pricing Strategy

relying on government subsidies to sell its cars. Subsidies come from electric vehicle (EV) tax credits that purchasers are able to obtain whenever they buy a Tesla. The problem is that these credits are only given to consumers for a set duration. Once the government ends the subsidy, sales drop drastically, as has been in the case in Hong Kong where tax incentives basically were the whole of Tesla’s pricing strategy—and once the tax incentives ended, sales were decimated. Currently in Norway, which is Tesla’s biggest European market, consumers pay no import tax or any of the purchase taxes… Continue Reading...

Electric Vehicle Industry

Strategy Development at Tesla Motors The hybrid and all- electric vehicle market is growing rapidly, and some industry analysts suggest that the future of personal transportation is in the hands of these manufacturers. One company that is in the vanguard of this industry is Tesla Motors, named for famed inventor Nikolai Tesla. The purpose of this capstone project is to provide an industry analysis to develop a strategy for the CEO of Tesla Motors to help shape the company's future. Review and Analysis Define strategy and examine how the definition of strategy fits Tesla Motors… Continue Reading...

Why Elon Musk Must Go

of production for several years running (O’Kane, 2018), all while the company’s reputation as a leader in the electric vehicle (EV) market is being eroded by complaints of shoddy manufacturing, bumpers falling off in the rain, battery cells catching fire, and auto pilot failing (Lambert, 2018; Orlove, 2018; Torchinsky, 2018). Tesla’s manufacturing subsystem is a highly complex system involving AI, robotics, and trained employees both in the manufacturing plant and the Gigafactory where Tesla’s batteries are produced. The need for change within this subsystem is based on the fact that Tesla cannot reach its production goals, as the factory… Continue Reading...

Product Analysis Of an Innovation

Describe the problem your innovation targets. What is the scope of the problem and which stakeholders, both within the organization and without, does it impact? The organization that I work in is Dana Incorporated. Dana is a global leader in the supply of significantly engineered drivetrain, sealing, in addition to thermal-management technologies that augment the efficacy and performance of vehicles with conventional and powertrains using alternative energy. The auto industry has had a past account of innovation and a great deal of turbulence. However, the level of innovation in the contemporary is unmatched. Brand reputation together with high product quality… Continue Reading...

Kroger and Corporate Social Responsibility

Kroger Co. As Snider, Hill and Martin (2013) note, corporate social responsibility (CSR) is what truly connects companies to the “larger society” (p. 175). CSR is one of the most important aspects of a company’s brand and image in today’s 21st century marketplace: consumers want to know what the companies they patronize are doing to make the world a better place—and companies have to respond with policies and practices that support and reflect the values and ideals of the communities they serve in order to stay competitive. This paper will discuss the Kroger Company’s CSR statement along with its mission… Continue Reading...

Tesla and the Global Market

Global Company Report: Tesla, Inc. Introduction: Summary of the Business and Its Industry Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained… Continue Reading...

Fracking

fracking industry. This argument has been made in the past with regard to other industries, such as the electric vehicle industry. The government created subsidies in the form of tax incentives to promote sales of electric vehicles in numerous countries, from Canada to the U.S. to nations in Europe. Sales of electric vehicles were encouraged by the government because it was perceived that the usage of electric vehicles would benefit the environment. From the deontological position, the government’s duty therefore was to promote the sale of electric vehicles. If fracking is safe and profitable, the government should also promote it.… Continue Reading...