Market Share Essays


Planning the Future at Galaxy Toys

though Galaxy has differentiated itself as a producer of space-related toys, its market share can readily be invaded by its competitors. Other important risks include unfavorable economic events such as inflation and recession, political instability, and low market reception. These threats may result in undesired outcomes such as reduced consumer expenditure, slower sales growth, and increased business costs. Table 1 below summarizes the SWOT analysis Strengths • Extensive operational history • Largest privately held toy company in the U.S. • Broad product line • Unique, stimulating, durable, and affordable products • Strong partnership with NASA • Employee-friendly culture •… Continue Reading...

Strategic Policy and Planning at Dell Computers

focus was initially on PCs and servers, today it commands a significant market share in products like software, computers peripherals, network switches, and data storage devices. A build-to-order manufacturing model has enabled Dell to successfully pursue a cost leadership strategy. The company has traditionally sought to appeal to cost conscious and price sensitive consumers, which has given it a significant price advantage in the stiffly competitive global computer technology industry. In essence, Dell's unique corporate- and business-level strategies have been a crucial source of competitive advantage for the company. Structure and Control Systems Though Michael Dell was a terrible… Continue Reading...

Diversity Management

strategy. This can ultimately drive critical organizational outcomes such as innovativeness, market share, as well as financial performance. Viewing diversity management from a strategic perspective may also be important for building positive relationships between an organization and its key stakeholders, especially employees, customers, and the public at large. Positive stakeholder relationships have immense potential to accelerate organizational performance in the long run. Question 4 Diversity management is a broad subject, and related practices may differ from organization to organization. Nonetheless, two major areas of focus for diversity management initiatives are recruitment and hiring as well as training and development.… Continue Reading...

Maersk Shipping Company Strategic Management Analysis

Strategic Management Analysis of Maersk Shipping Company Maersk Shipping Company is a largest global shipping company operating more than 600 ships, recording more than 23,000 bookings daily and 2.2million containers. Maersk can boast of 14.5% of market shares globally because their vessels arrive at ports every 15 minutes. Established in 1904, Maersk operates in more than 130 countries with over 110,000 employees. The company market capitalization was $27.6 billion at the end of 2015 fiscal year. Maersk facilitates the transportation of 14% of global seaborne containers coupled with Damco and APM Terminals, the company offers infrastructure with global demand for… Continue Reading...

Activity Based Costing at Amazon

organization would be better placed to not only attract and retain customers, but also expand market share, improve revenue performance, and increase profitability. These are crucial performance indicators for any business organization. With the immense competition Amazon faces, which may be even greater in the future, ABC may be important for enhancing the organization's position in the marketplace. Impact on Online and Traditional Retailing Time-driven ABC can significantly affect management decisions regarding channels for service delivery. Traditionally, services are delivered via brick and mortar locations. With technological advancements, however, services can now be delivered online (Kaplan & Anderson, 2007).… Continue Reading...

Rebranding at Reebok

with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous image as a brand, the reason for rebranding, as well as the rebranding undertaken and its effectiveness. Founded in the 1 ate 1890s, Reebok is… Continue Reading...

Walmarts Marketing Strategies

that are pursued by the retailer include sales with respect to increasing its market share, level of growth and also its stability. Another objective is attaining profit and also consumer satisfaction and ensuring it has a positive perception in the industry. 4. The fourth phase is consumer characteristics and for Walmart, the company sells to a wide range of consumers, owing to its assortment of products and services being offered (Berman and Evans, 2012). 5. The subsequent phase encompasses having broad and general strategy. This takes into account making and executing short-run decisions for every controllable variable. In this… Continue Reading...

Jerzee Fresh Natural Drinks

time to gain entry and stay within the market. While localized and small-scale sales are always an option, getting market share and a presence in stores is going to take some money, some hard selling and really good products because the competition is very fierce at this point. It stands to reason that the number of competitors will reduce over time as the true contenders are revealed and the pretenders all away. Regardless, it's going to be a tough fight. References Balakrishnan, A. (2015). Report: Soda sales dropped again in 2014. CNBC. Retrieved 22 October 2016, from http://www.cnbc.com/2015/03/26/soft-drink-sales-hit-a-decade-of-decline.html Clark,… Continue Reading...

Al Sadeem Landscape Strategic Analysis

assistance of suppliers and subcontractors. Without addressing this challenge, the company risks its market share being overtaken by its competitors. Another challenge relates to lack of a marketing function. This places the company at a major disadvantage given the crucial role of the function in customer acquisition, customer development, and revenue growth. The marketing function is generally involved in communicating with and engaging the target audience, enticing existing and prospective customers to purchase the company's offerings, as well as documenting customer profiles and trends (Hill & Jones, 2012). For newly established businesses like Al Sadeem, the marketing function may… Continue Reading...

Gatt and Nestle in the Philippines

Case Nestle (Philippines) had capitalized on the instant coffee boom in the Philippines and by 1996 the company saw its market share climb from 52% to 66%. Instant coffee consumption had more than doubled in the country and while this was good news for Mascenon (Vice-President of Nestle's Instant Drinks Department) the problem he now faced was this: how to maintain market share in the face of rising stiff competition (created by a number of variables) without cutting into profits by lowering prices in order to stay competitive with off-brands and other multinationals coming into the Philippines on the back… Continue Reading...

Project Management

interested in acquiring or merging with a suitable rival to improve its market share and competitive advantage. The merger or acquisition process is often not an easy undertaking. It requires proper planning and execution. With the application of project management concepts, however, the process can be easier. This report analyses the relevance of various project management concepts to the merger or acquisition process. Attention is particularly paid to the project environment, project definition, time and cost estimation, project plan, risk management, resource scheduling, project team issues, and project performance management. Organisational Setting and Project Environment The organisational setting is… Continue Reading...

Glaxosmithkline and Porters Five Forces

as typified by Amazon and Google (Sullivan, 2016). However, the market share that exists is very much eaten up by the existing top firms and any firm that wishes to horn in on that action is going to have a tough hill to climb, so to speak. Even with that being the case, the tug of war when it comes to brand presence and market share is never-ending and is tough enough just when dealing with and considering the top players in the pharmaceutical market. Beyond that, there are plenty of smaller firms that are each going to chip… Continue Reading...

Marketing

be far superior to the initial roll out (Curd, 2015). Pricing Strategy Coca-Cola enjoys huge market dominance with the biggest market share of non-alcoholic beverages. Lately, pressure from rising competition has made customers very sensitive to price changes but sales volume at the company remain high with profit margins per unit reducing. This calls for penetration pricing so that Coca-Cola can gain more market share and achieve even greater dominance while fending off the rising competition. If implemented well, a penetration pricing strategy can lead to even greater market share as Coca-Cola already has the infrastructure to support a surge in… Continue Reading...

Business Leadership and Organizational Change

expand geographical presence, diversify product portfolio, improve decision-making structures, increase market share, or enhance competitive position. However, without the necessary level of effectiveness, the change initiative may turn out to be a waste of time, effort, and resources. In fact, most change initiatives tend to be time and resource consuming endeavours, often involving several months or years as well as hundreds of millions or billions of dollars. Such costly and time involving undertakings cannot be taken casually. The right procedures, processes, and activities must be used to ensure an acceptable return on investment. Essentially, effective change management ensures the… Continue Reading...

An Indepth Analysis Of Diversity Management

ideas, but this was done only for expanding organizational market share in earlier untargeted ethnic and racial markets (Lambert, 2016). That is, limited minority personnel contributions were witnessed, and they had no access to viable managerial opportunities besides those that helped the organization directly profit from minority customer accessibility. The discrimination and justice approach is marked by less importance to cultural identity; the justification for diversification was adherence to law and reduced liability against personnel discrimination. The approach deems the dominant culture to be superior and sound and expects every staff member to adapt him/herself to that culture (Mor… Continue Reading...

Ford Motor Company External Threats Analysis

and whatever competitors (old or new) that master the new technologies before Ford can expect to win market share away from Ford. Vehicle emissions standards are occasionally a threat to Ford's business. These are not a major threat today -- but they were in the past when environmental awareness was just beginning. Today, however, tight emissions standards are the norm. California tends to be the leader, so Ford develops the technology for that market far in advance of needing to develop it for any other market. There are a number of external factors that are an issue. The first… Continue Reading...

Supply Chain Strategies

that it is agile enough to avoid losing any of its market share and status in this technological era owing to the incessant intrusion of disrupting technology. One recommended strategy for implementing change in the organization with the objective of bringing about a transformation that will secure competitive advantage through improved performance, coordination, and innovation is to take advantage of consumer products and authorizing enterprises to secure and convey mobile-driven services and cloud-driven services (Davis, 2015). By having effective supply chain management, Hewlett-Packard will be able to attain consumer opinions by being the supplier that is most responsive to… Continue Reading...

Maison Lanvin Company Analysis

Maison LANVIN 2016 Company Analysis Company Description Lanvin is A French multinational company specializing in high fashion. Established in 1889, the company is presently more than 125 years old. At present, Lanvin is a reference to French fashion, Luxury, accessories and perfumes. Since its establishment, the company registered office remains the same at Faubourg in Paris. Jeanne Lanvin is renowned for her talents, and through her innovative talents, the company has become known for refinement, elegance and luxury globally. Start as a milliner, and later sell to Paris's upper class, the company has built its name as a top company… Continue Reading...

Emotional Exhaustion Among Salespeople

......coping resources in salespersons' emotional exhaustion" by Jeffrey E. Lewin and Jeffrey K. Sager discusses in the abstract, sales person blowout. Salesperson blowout is a continuing major concern in industrial marketing organizations (Lewin & Sager, 2009). The authors analyze the viability of specific coping strategies and their impact on work-related stressors and salesperson burnout. This topic has not seen much research or analysis and thus the authors set out to examine problem-focused as well as emotional-focused coping and the impact these two coping strategies have on role stress, specifically emotional exhaustion. Nevertheless, mixed results came from emotion-focused coping, creating additional… Continue Reading...

Demand Planning

financial performance emanating from poor demand planning may hinder market share growth, expansion, competitive advantage, and other long-term objectives. Conclusion Overall, demand planning is an important ingredient of organisational success. It influences supply chain effectiveness, capacity utilisation, engineering processes, inventory sufficiency, operational and administrative costs, as well as relationships with distributors and customers. These aspects affect organisational performance in either directly or indirectly, in the short-term or in the long-term. It is, therefore, imperative to ensure effective demand planning. References Barr, D. (2002). Challenges facing a demand planner: how to identify and handle them. The Journal of Business Forecasting… Continue Reading...

Identifying Opportunities to Improve Managerial Skills

when these conditions can result in ineffective managerial practices and the loss of market share (Schachter, 2010). Although every manager's working environment is unique, researchers have identified three critical skill areas: communication, empowerment, and political acumen (Schachter, 2010). These three critical management skills are described further below. Communication Skills. Communication skills are closely associated with virtually all other areas of professional and personal development as well as all types of managerial skills (Schachter, 2010). Described as a "soft skill" by Singh (2013), communication skills are as important as hard skills for managers today. In order to managers to be… Continue Reading...

Oreo's Entry into China and India

society ("the world's biggest market for biscuits" in fact "with a 22% market share") (Clements, Jain, Jose, Koellmann, 2013, p. 110). • Threat: Competitor's low pricing and strong distribution (Parle G. is everywhere and affordably priced for the price-conscious Indian consumer) India would clearly be a much different case from China: a short-term target could be used here -- mainly because India was already a cookie-eating culture. The main objective in this case was to make the product more appealing to Indians, which simply meant tweaking the taste (making the cookie sweeter) and altering the packaging. Then following the… Continue Reading...

Rivalry Strategy Tool

Competitors 1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%       The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share of 12.5 percent. The third competing company was Huawei with a market share of 9.3 percent, and lastly OPPO with a… Continue Reading...

Starbucks Financial Assessment

is ahead f the leading competitor Dunkin Doughnuts, under the Dunkin' Brands Inc. banner which has a 25.5% market share, with the remaining 32.1% market being fragmented, made up of many smaller players (Statista, 2015). The firm has faced a number of challenges in the United States, where the rapid expansion had resulted in significant levels of cannibalisation and prohibitive overhead costs impacting negatively on profits (Schultz & Gordon, 2011). The negative publicity associated with the closing of the stores, harm the reputation in short-term, as it helps the organisation to become more profitable (Schultz & Gordon, 2011). In… Continue Reading...

Analysis Of Zain Telecommunications Kuwait

At the present moment, the company holds the biggest market share in the telecommunications industry in the country. The Company was established on 22 June 1983. Originally, the company was established as Mobile Telecommunications Company (MTC), and in 2007 underwent a rebranding to become Zain. This was purposed to better mirror the company's growing position as a prominent multi-national mobile service provider with international objectives. Zain is set in the Communications Services sector and Telcom Services industry. The shares of the company are traded on the Kuwait Stock Exchange. It was listed on 9 March 1985. The stock market… Continue Reading...

Business News from Around the World

hurdles over the years -- and this one, the rise of competitor companies scratching away at Apple's market share -- is just the latest. Dou (2017) shows in vivid terminology that Apple is not unstoppable in China, as she uses words to dramatize the barriers Apple faces: "The walls of the train station in the eastern metropolis are papered with reminders of Apple Inc.'s challenge in China. The terminal is blanketed with giant green Oppo Electronics Corp. ads showing a young starlet clutching a sleek Chinese phone" (Dou, 2017). This type of language helps the article to convey the… Continue Reading...

Operations Management in Education

by 10% • Increased customer base by 25% • Increased firm market share by 10% in a period of just 9 months • Recognised as one of the most performing employees Skills and Abilities The operations management role is a complex role requiring strong leadership and management skills (Stevenson, 2012). During my training and work experience, I have acquired and/or honed the relevant skills and abilities. These include: • Analytical, problem solving, and decision making skills • Communication skills • Ability to work in a team • Organisational and planning skills • Negotiation and conflict management skills • Ability to handle… Continue Reading...

Americana Group

Americana Meat, which has come to be the biggest meat-processing operation in the Middle East region with a market share of 45%. Americana also has manufacturing business operations that include Americana Cake, Cairo Poultry Processing Company, as well as Egyptian Canning Company (Thomas, 2009). Americana Group faces intense competition within its industry from expanding global and international companies. Its top competitors include Starbucks Corporation, Quickfood SA, Krispy Kreme Doughnuts, Inc., and Burger King Worldwide, Inc. (Food Business Review, 2017). To increase its competitive advantage, Kuwait Food Company sold a majority of its stake, 66.79% of the stockholding to Gulf-based… Continue Reading...

Spirit Airlines Strategic Analysis and Recommendations

in the market. Without improving customer satisfaction, Spirit Airlines' market share could be taken over by other low cost carriers. Strategic Options Differentiation   One of the strategies Spirit Airlines can use to improve customer satisfaction is differentiation. Generally, a firm may either pursue a low cost (cost leadership) strategy or a differentiation strategy. The former, like in the case of Spirit Airlines, involves providing products or services at a lower price than competitors (Srinivasan, 2014). A differentiation strategy, on the other hand, entails distinguishing one's offerings from the competition (Hill & Jones, 2012). While Spirit Airlines is inherently… Continue Reading...

Career Planning Development and Management

I have valid reasons for choosing to worm at Google. Primarily, the company boasts of having the biggest market share hence it appeals to most consumers. In this view, it has successfully acquired massive profits, which mean they have no problem compensating their employees well. Secondly, Google Inc. emphasizes and gives opportunities for employee innovation so I will be able to practice my creativity and innovativeness in a beneficial way. Positioning I want to be the best brand manager for the next generation of employees. Because I am only 23 years old, I can cater to executives and CEOs… Continue Reading...

Leadership and Ethical Decision Making

off the deal, Joe and UWEAR would essentially avoid competing with Threads4U, which could ultimately affect UWEAR's market share and profitability. Secondly, the perspectives do not consider the strength and competitive advantages of UWEAR in this market. They would not be ideal since Joe already has good relations with Peninsula and UWEAR is a strong brand name with approximately 50% territorial sales with Peninsula. Compromise/Creative Solution The creative or compromise solution for addressing the leadership and ethical dilemma in this situation is to engage UWEAR's top management in discussions regarding the contract renewal and the current offer by Threads4U.… Continue Reading...

Samsung New Marketing Strategy

smartphone companies across the globe. Since 2014, Samsung's profit and market share have significantly declined due to intense competition from Apple and Chinese players. However, Samsung has experienced tremendous profitability and increased in the past year because of the adoption of new strategies. According to Jung -- a (2016), Samsung Electronics predicted its best quarterly results in over two years in June 2016. The company experienced increased profitability at a time when the smartphone sector or industry was characterized by declining sales. While Apple, LG Electronics, and Chinese players struggled to cope with the decreased demand for smartphones, Samsung… Continue Reading...

Implementing Six Sigma at Starbucks

processes. Starbucks Coffeehouse has a huge customer base that has contributed to a significant market share and competitive advantage. This coffeehouse targets customers from all walks of life and provide coffee products for a wide range of customers based on their needs and preferences. However, the firm's major customers are urban and affluent populations, especially on-the-go white-collar professionals who want to take coffee to their workplaces (Bowman, 2016). This target population is Starbucks' favorite customer given that the firm considers its major customers to be educated professionals with an average income of $90,000. Additionally, Starbucks targets customers who are… Continue Reading...

Apple Market Share Increase for Ipad 4

Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put… Continue Reading...

Apple Increase in Market Share for Ipad 4

Apple needs to increase its market share for iPad 4. Product outline Apple Inc. is a well known technology firm that specializes in designing, production and selling of computers, mobile phones and music related devices. The most outstanding feature of Apple Inc. is the brand-perception as well as identification. Apple has built itself to become a cult-brand over the last decade with the strategy to invest and market iTunes, QuickTime and iMaclines working to fortify the brand loyalty hence the cult-brand formation. The short-term goals that Apple Inc. put in place are geared… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

innovative marketing strategy has continuously allowed it to engage with its customers and to understand their needs. With a big market share, all it had to do was innovate outside the box as the leading the organic food restaurant in the USA. As more companies like Subway and McDonalds' continue innovating and re-strategizing in market segmentation, their potential to grow remains at an all time high because they have found better ways to overcome challenges. Market segmentation is a critical element of modern marketing in the food industry. Segmentation allows marketers get a fundamental understanding of their intended audiences to… Continue Reading...

Branding Strategy and Marketing Communication Plan

case, the objectives of advertising are to raise product and brand awareness, increase sales and market share, and to enhance customer loyalty and customer retention. Achieving these objectives requires a combination of both offline and online as well as conventional and modern techniques. It requires a wide-ranging advertising campaign executed via television, radio, the print media, the internet, and outdoor channels such as billboards. The choice of a broad variety of advertising techniques is informed by the nature of the target audience, which entails diverse consumer segments. References Kashani, K., & Jeannet, J. (2005). Beyond traditional marketing. Chichester, West… Continue Reading...

Dangers Of Backcountry Skiing to Society and Individuals

artificial snow to ensure that the activities remain in operation with the hope of achieving a larger market share in the highly competitive tourism sector. There are resorts that can pull about 4200 gallons of water per minute used in making snow (Wobus et al., 2). Impetus to Skiing Skiing has become one of the top sports in the world with the cited reason being that everybody can do it. A Little practice can make new skiers get better, which makes the activity more popular among the young people. People are motivated to take part in skiing activities for… Continue Reading...

21st Century Skills and Competencies

globalized environment. Increased competition: increased competition is another factor that emanates from globalization. More and more businesses are competing for market share -- whether it is Wal-Mart in Europe, Asia or Africa -- or Mattel in China -- market share is a driving force for organizations and having the leadership in place to achieve the desired level of market share is essential. International market "have increased the pace of work" (Blair-Loy, Jacobs, 2003, p. 230) and the "long hours culture" has placed new demands on leaders interacting on a global scale with regard to workers who are used to working… Continue Reading...

Relationship Marketing

new in the market, Jolly Company has very minimal market share unlike the prevailing drinks in the market. 2. Jolly Company will be limiting its market and distribution in order to first assess the demand levels of its energy drinks. Opportunities 1. The present trend and inclination of consumers is in the direction of healthy living and Bubbly satisfies this. 2. Jolly has the opportunities for growing by having strategic alliances and partnerships with stores that offer healthy products to consumers. 3. Jolly company faces the opportunity of expansion owing to the market growth. Threats 1. Jolly Company and… Continue Reading...

Ethical Dilemmas and Ethical Decision Making Framework

2009). Moreover, they should take into consideration the effect of their decisions on the performance of the firm (profit, market share, and dividends) (Vardi & Weitz, 2016). Therefore, if the project manager chooses to disclose the shortcomings of the product, the performance of the company alongside its shares will decline. The health, safety, and the interests of the consumers will also be protected. On the other hand, if he chooses to keep quiet, the consumers will be at a risk while the performance of the company and its shares will remain unaffected. The two examples also act as sources… Continue Reading...

Holding Differing Opinions on Value

across to the employees was that they wanted to increase their market share in the American pharmaceutical industry. After interviewing the employees, it was clear that they do not see this as a sufficient reason. They later came together to form a group with their aim being to "add to the balance of life." They carried out widespread advertisement, a public movement to discover and register important opinion personalities to their cause as well as services ranging from "balanced" work lunches for all workers to massages at their desks. The group grew and became very large that it started… Continue Reading...

Market Segment Of 3 Squares

niche in the target market as part of attempts to enhance its market share and competitive advantage. Based on the results of PEST analysis, there are several factors that are likely to cause changes in the future operations of 3 Squares. While some of these factors are likely to generate threats to the competitiveness and operations of the company, others will represent a market opportunity. One of these factors that is likely to represent a market opportunity for 3 Squares in the future is the social factor of health consciousness among the target market. According to Frue (2017), one… Continue Reading...

Yonuts Product Description Essay

best freshness, there is little doubt that YoNuts will be a very popular item.   Goals & Strategy With respect to market share, YoNuts will be positioned as a premium product.  The innovative flavors and freshness make YoNuts the most compelling proposition in the doughnut sphere in any grocery store.  The price point will reflect that, being above other doughnut products but still below the individual doughnut price one might find at a typical fancy hipster doughnut shop.  What this implies for market share is that this will always be a niche product.  YoNuts will need to look to similar products in… Continue Reading...

Yonuts Company Analysis Essay

other similar brands that infest old-fashioned supermarket shelves) are probably the largest competitors in terms of market share.  Exact figures are unavailable.  These products are produced in large commercial bakeries and have large distribution.  There are national and regional brands both, as these are fairly easy products to make.  They are low-quality snacks, and are usually priced as such.  Buyers tend to lack food sophistication.  There are few market similarities between these doughnuts and YoNuts, which are a batter-based doughnut sold to the premium market.  The products, channels, buyers, consumer behavior and positioning are all different.  Again, this is… Continue Reading...

Us Airways and American Airlines Merger Essay

worth $11 billion, and was structure shortly after American emerged from bankruptcy proceedings (Isidore, 2013). American was losing market share prior to the deal, and US Airways was vulnerable as one of the smaller domestic carriers, so there was some strategic logic to the deal. The new airline will use the American Airlines name and will be majority owned by American's creditors (BBC, 2013). Both companies were among the old legacy carriers in the US. American was founded in 1930 and US Airways in 1939. The merger came against the backdrop of industry consolidation that has reduced the number… Continue Reading...

Legalshield Pre-paid Legal Services Essay

legal firms have expanded their operations globally, while others have identified niches wherein they have been able to gain market share based on price, type of specialty practice and other factors (Smith, 2015). Industry Rivalry Demand for both legal document services and online legal services is projected to continue to increase strongly through 2020 (McKitterick, 2015). Strong demand for online legal services is also projected to continue over the five years to 2020. Competition to provide web-enabled legal document preparation will heat up as better technology allows a wider range of forms and legal actions to be completed online.… Continue Reading...

Carnival Cruise Customer Relationship Management

CRM strategy. With the cruise line transporting more than 60,000 customers per day, there is so much market share there to tap into and compound exponentially that there is no reason not to use a CRM strategy to appeal to more consumers and connect with them in a direct way. References Applegate, L., Kwortnik, R., Piccoli, G. (2006). Carnival Cruise Lines. Harvard Business School. Piccoli, G. (n.d.). Value creation with information systems. Value Creation with Information Systems. (n.d.). PowerPoint Presentation.   Continue Reading...

Amazon Vs. Bricks and Mortar

money on its transactions, but what it is losing on retail sales, it is gaining in market share. Its stock price continues to climb as investors fall head over heels in love with the stock, seeing Amazon as the future. The convenience it offers to consumers cannot be matched: it is literally the one-stop shop for all almost all of one’s consumer needs. The trend for bricks and mortar retailers is bleak by comparison. Shopping malls are shuttering and looking more and more like ghost towns as traditional retailers close up, fold or declare bankruptcy. Toys ‘R’ Us is… Continue Reading...

Answering Comprehensive Questions Analytically

the needs of the customer and at a lower price are expected to cut a fraction of the market share currently held by the first and the second-ranked multinational companies. Topic 3 a. Performance standards Production rate per hour What is the rate of food production from the point when raw materials are received in the kitchen to the point it is ready for the customer? This standard seeks to establish the number of food units that are produced within a set number of hours from the various production lines. For example, how many units of grilled chicken are… Continue Reading...

Organizational Culture and National Culture Of Automakers Comparison

methodology, building on some of what Ford did. Toyota is synonymous with lean (Onetto, 2014). Toyota wins market share again not on design but largely on the fact that it builds good cars at low prices. This is the way the company is often portrayed in business press. A good example of the reverence that the business world has for Toyota is in the shock used to describe the company's supply chain issues following the earthquake in 2011 – nobody really thought Toyota could have such struggles (Webb, 2016). Renault-Nissan is starting to gain a reputation as a leader… Continue Reading...

Quality Control in Airlines and Aerospace

among aircraft suppliers. Aerospace manufacturing industries across the globe are dominated by Airbus and Boeing, which have the largest market share supplying aircraft. Despite the minimal competition in this sector, quality is recognized as an important component towards promoting the efficiency and effectiveness of the airlines industry (Stolzer & Halford, 2004). Problem Statement While quality is recognized as vital for the efficiency and effectiveness of the airlines industry, the identification of a suitable strategy for quality control has become relatively difficult. The increased concerns in airline safety enhances pressures on the need to improve quality in the airlines and… Continue Reading...

Keys to Success in Multinational Companies

its investment in critical parts of the world where maintaining a footprint and market share is essential to business success. If market share is lost, the company’s value will decrease and stakeholders in the company would flee to more attractive investments. The company could lose substantially on a failure to implement universal best practices and the result would inevitably be having to file for bankruptcy as an effect of being unable to efficiently expand to new markets. How the Best Practices Will Contribute Towards Long-Term Sustainability Long-term sustainability is essential for the success of the company and the best… Continue Reading...

Role Of Privately Owned Media in a Democracy

notion that the shareholder is the most important stakeholder in their duties, increasing it is evident that profits and market share are influencing new coverage. This creates a limitation where the quest for eyeballs – to satisfy advertisers and thus shareholders – may at times influence the media. This may or may not influence journalistic integrity but the way that events are covered becomes more sensationalist – stories that do not have inherent appeal to the mass market might be rejected or downplayed in favor of more salacious coverage (Coronel, n.d.). The rise of social media appears also to… Continue Reading...

Women in Positions Of Leadership in Business

id dedicated to progress, freedom, and equality. Leaders who only improve their firm’s market share or value of their company’s stock will be soon forgotten; they are a dime a dozen. The leaders who inspire and uplift, and who become role models are the true carriers of the torch.   References Johnson, E. (2017). YouTube/s Susan Wojcicki explains why the ‘Google memo’ author had to be fired. Recode. 16 Oct 2017, https://www.recode.net/2017/10/16/16479486/youtube-susan-wojcicki-james-damore-google-memo-diversity-gender-kara-swisher-podcast “Susan Wojcicki,” (n.d.). Forbes lists. https://www.forbes.com/profile/susan-wojcicki/?list=power-women Wojcicki, S. (2017). Exclusive: How to break up the Silicon Valley boys’ club. Vanity Fair. 16 Mar, 2017, https://www.vanityfair.com/news/2017/03/how-to-break-up-the-silicon-valley-boys-club-susan-wojcicki Wojcicki, S.… Continue Reading...

Coca Cola Analysis

chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws, environment policy, FDA certification, etc.; Economic factors: gross domestic product,… Continue Reading...

Backend It Business Swot

interested in. This can help the firm to grow and develop its reputation so that it can gradually gain market share. Opportunities: Opportunities are abundant in this field as virtually every company requires an online presence today. Some companies are still well behind the curve and these are companies that can be targeted by my business. By marketing the business as customer-friendly and meeting directly with company leaders to pitch the service, the business can get in front of a good many different clients within a specific locale and maximize the opportunities for developing new relationships with these various… Continue Reading...

Ups and Fedex Case Study

the biggest international presence in China as compared to UPS. Having a bigger market share implied that it could increase its operations and therefore increase the revenues and profits generated. Notably, FedEx was able to have 11 flights transport cargo to China on a weekly basis, a number that was double the number of flights operated by UPS. It is also important to point out that FedEx was able to provide its carrier services to 220 cities in China and had direct flight to major cities, for instance Shanghai, Beijing, and Shenzhen. In the one financial year between 2003… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws, environment policy, FDA certification, etc.; Economic factors: gross domestic product, interest rates, forex… Continue Reading...

West Coast Transit Case Study

sales are dropping, and the marketing team must act fast to regain market share or layoffs are very likely to occur. For Pete Denson, Lea Jing, Jon Mahonney, and Katarina Tanney, the pressure is building. Jing alone seems poised, composed and ready to tackle obstacles—but she is leaving in a month for a new assignment. Tanney is facing personal/family issues outside of work and they are weighing on her. Mahonney is calm but does not contribute much other than to place the focus back on Jing and Tanney. Denson loses his cool and explodes at the team—“We all have… Continue Reading...

Apple

what actions the firm can take now to ensure success in the future. Apple’s current market share of smart phone market stands at 19.2% and the company leads all others with 77.3 million phones sold, which put it just ahead of Samsung for the first time (Angerer, 2018). The company’s market cap is currently over $822 billion and its P/E is 16.486. In the personal computer market, Apple is a top 5 vendor against competitors HP, Lenovo, Dell and Asus, all of which sold more units than Apple in Q3 2017 (Clover, 2017). These companies represent the real barriers to… Continue Reading...

Oil Crises Term in West Africa

to have played a key role, with the strategy undertaken by OPEC purposed at supporting its market share substantially worsening the decline in prices that was already on-going (Baffes et al., 2015). The current international market production share for OPEC stands at 30 percent, declining from approximately 50 percent from almost 5 decades ago, significantly owing to the growth of non-OPEC major oil producers such as Russia, United States, as well as Norway. Imperatively, for these sorts of circumstance, OPEC would usually come in to ensure that there is stability in prices by cutting production. Nonetheless, it has not… Continue Reading...

Coca Cola Company Case Study

Company was recorded as follows (Bhasin, 2018): Strengths Weaknesses 1. Brand Equity 2. Company Valuation 3. Extensive International Presence 4. Greatest market share 5. Brilliant Marketing Plans 6. Customer Loyalty 7. Distribution System 1. Competition with Pepsi 2. Low Product Diversification 3. Lack of a healthy beverage offering 4. Water management Opportunities Threats 1. Diversification 2. Focusing on developing countries 3. Packaged drinking water 4. Supply chain management 5. Market lesser selling offerings 1. Sourcing of raw materials 2. Indirect competition In this section, three points from each of the four areas of the SWOT analysis will be integrated with the differentiation strategy. The strengths… Continue Reading...

Whole Foods Market Strategic Analysis

has traditionally utilized a differentiation generic strategy in a bid to both protect and increase its market share. According to Harrison and John (2009), “generic strategies are concerned with how the firm intends to position itself to create value for its customers in ways that are different from those of competitors” (p. 89). In WFM’s case, the company seeks to make use of the natural and organic nature of its products as its primary selling point. In so doing, the company offers for sale products devoid of hydrogenated fats, artificial preservatives, sweeteners, and flavors. Over time, new store establishments… Continue Reading...

Bus599 Slp 2 Pricing Strategy

analysis of how Module Price adjustments impact the total profits and market share of SunPower vis-à-vis industry-wide performance. Further, the discussion highlights how improvements in processes yield unit costs reduction. Like was the case with the previous exercise (SLP1), four major decision points will be taken into consideration in the current exercise, i.e. SLP2. A more conservative pricing approach will, however, be adopted in SLP2. Discussion Decision 1: Beginning of Year 1: 2007 (See Appendix 1) SLP1 Module Price: $0.15 SLP2 Module Price: $0.13 It is important to note, from the onset, that in SLP2, SunPower starts off with… Continue Reading...

The Relevance Of Business Ethics

business point of view if the goal is to gain market share, retain top employees, and forge relationships with the maximum number of clients, suppliers, and strategic allies. Focusing only on the needs of a few in the C-suite will have the opposite effect, which is why utilitarian ethics are pragmatic, sensible, and good for business. In a globalized environment, utilitarian ethics also provide a universal framework rather than imposing a type of moral law that is dependent on culture, tradition, religion, or regional laws. Libertarian Ethics Libertarian ethics can help businesses understand the importance of respecting the rights… Continue Reading...

Jakks Pacific Nadler Trushman Congruence Model

actions and moves by the competition could impact upon JAKKS bottom line and market share. These actions and moves could include new product offerings, price reductions, aggressive marketing campaigns, mergers and acquisitions, etc. b. Resources Another key input in this case is JAKKS resources. These include, but they are not limited to the employees of the company, the capital at the company’s disposal, technology, as well as the company’s reputation. Two of these will be discussed herein, i.e. the company’s employees and technology. Employees are in most cases deemed to be one of the key resources of an organization.… Continue Reading...

Vodafone Analysis

in its Japanese subsidiary and backed away from a tempting proposition in the U.S. to gain more market share. The company is focusing on streamlining its organization by uniting all its subsidiaries and regional players under the policy of “One Vodafone,” which gives Arun Sarin complete oversight of all the individual players, markets, regions, and operations, as he heads the two steering committees that oversee the firm’s Board. One Vodafone is the structure that will be used to bring the firm’s various corporations and brands into a unified service that is completely oriented towards providing the best service for the… Continue Reading...

Brand Image Of Sears

describes the Sears brand; Industry, which examines the market in which Sears operates, its market share and the brands and market share of its competitors; Target Market, which identifies the primary and secondary consumer groups that Sears is targeting; POP/POD, which describes Sears’ points-of-parity and points-of-difference in the industry; and Unique Selling Point, which discusses the main POD that lets Sears stand out from its competitors and that should be used as its main selling point in order to differentiate itself. Brand Profile The Sears brand is based on the old brick and mortar retail approach to business: Sears… Continue Reading...

Businesses in Kuwait

was obliged to cut the costs of its cars in China because the national brands were gaining market share “by offering cheaper sport utility vehicles” (Bloomberg, 2015). In Kuwait, there is a lot of potential for local businesses to grow and edge out foreign competitors. In various fields, Kuwait is showing potential and innovation. It is behind only Saudi Arabia and Turkey in the number of scientific and technological patents produced (USPTO, 2015). Kuwait has emerged as a leader in Gulf Cooperation Council (GCC) countries in terms of innovation (“Kuwait sees fastest growth of GCC countries obtaining patents,” 2016).… Continue Reading...

Big Data and Supply Chain Management Essay

able to gain advantage, and in many cases will make market share gains. Amazon faced a challenge from Wal-Mart a few years, ago, but has made use of big data to driver a high level of brand loyalty, while Wal-Mart fell short on its ability to use big data on the marketing side of its business. Netflix faced threat when major studios wanted to charge more for their content – so it created its own content and even more importantly used big data to improve the information architecture of its platform, allowing people to find content they want to… Continue Reading...

It's Learning Cloud Based Learning Management System Essay

expansion as a crucial element towards improving overall growth and enhancing competitive advantage/ market share. The global environment provides numerous opportunities for business growth and profitability because of the inter-connected nature of the modern business environment. As a technological company, recent advancements provided a suitable opportunity for IT’s Learning to expand operations to other countries, particularly in Europe. The strategic issues experienced by the company in its international expansion initiatives include… Competition in the Market One of the major strategic issues that faces IT’s Learning as its expands beyond its home country is competition in the market. The learning management… Continue Reading...

Global Operations Management

reputation or your competitors might use this fact in their advertising to take market share from you” (Ashe-Edmonds, 2017). In opposition, if one intends to sell one’s products to the people in the area where the manufacturing will occur overseas, increased sales might be had as a result of all the positive press received from all the jobs given to the region via the manufacturing facility. Effective Management Effective management is crucial to successful manufacturing overseas and effective managers need to have a global mindset. “Global mindset is the combination of nine different attributes. And these nine attributes we… Continue Reading...

Sunpower Simulation

as to not only earn the highest cumulative profit, but also expand market share. This will be done in the light of competitor pricing policies, in which case the said competitors are likely to charge prices that are lower than those of SunPower. Discussion From the analyses in Appendix 1 (Run 1) and Appendix 2 (Run 2), two themes emerge. As SunPower’s module price decreases, the market share as well as profitability increases. On the other hand, as SunPower’s module price increases, the market share drops, while profitability increases sluggishly up to a certain point then tanks. These two… Continue Reading...

Southwest Airlines Boarding Process

other option but also do the same for its different colas in order to maintain its market share. This might give rise to a substantial decline in profits for both corporations. A decrease in price by either of these two competitive companies may be interpreted as a form of defection, owing to the fact that it infringes on an implied agreement to maintain high prices and maximize the level of profits. Taking this into consideration, in the event that Coca-Cola decreases its product price but Pepsi opts to go on retailing its products at a high price level, then… Continue Reading...

Environmental Scan

changes in the current state of the economy might impact not only the market share of the company but also for the industry. In numerous instances, the changes in the economy might be significant for the business as they can impact an industry linked to the business. This is in the sense that the prices of products and services offered in one particular industry can be in direct association with the prices of the products and services in a different industry. For instance, businesses in the transportation industry would have to be wary to the changes in the economy… Continue Reading...

Kraft Foods Canada Targeting the Millennials

best practices throughout the campaign. Key quantifiable factors include of course sales numbers, and percentage of market share in processed cheese slices. Given the recent fall in processed cheese sales in general, Kraft Singles wants to see growth in the market within the target demographic. Analysis This case highlights a repositioning and rebranding issue for Kraft Singles. Canadian millennial moms are a burgeoning demographic with different but not necessarily competing value systems from previous generations. To avoid isolating the core demographic of Canadian families, Kraft Singles can position its product as promoting family solidarity and cohesion through a sentimental… Continue Reading...

Oil and Gas Trends in 2018

a handful of large firms. Now, smaller, specialized firms are beginning to eke out a larger market share. Additionally, oil and gas companies have adopted more sustainable approaches to their work. For example, France’s Total has “taken this step by implementing a plan that requires one-fifth of its asset base to be focused on low-carbon technologies and by acquiring a battery manufacturer to spearhead its efforts in electricity storage,” while China’s Dong Energy, “originally an oil and gas producer, is shifting its focus to renewable energy, using its legacy fossil fuel businesses to generate cash flow for the development… Continue Reading...

Apple

by new products”. Other can be, launched on time, customer acceptance and satisfaction, met revenue goals, sales goals, and market share goals. These performance indicators reveal if the project was met with profitable and positive outcomes or can be labeled as a failure. There are other innovation measures like a return on innovation investment and brand innovation quotient. A return on innovation investment is a total net profit from innovation that then is decided by R&D expenses, along with incremental production expenses, add to that initial commercialization expenses (Schramm, 2017). A brand innovation quotient is “rand innovation quotient: Number… Continue Reading...

Huawei Strategic Analysis

to the smartphone market, and needed to find a way to build market share in this competitive field. The top end of the market has been dominated by Apple and Samsung, and their phones are the most technologically-advanced. The lower end of the market was highly-competitive, so Huawei needed to find an edge in the marketplace in order to thrive. Summary of the Situation Huawei had strengths that it could leverage in terms of being an experienced producer of dumbphones, and other electronics. The company had a massive domestic market in China that would allow it to get a… Continue Reading...

How Environment Influences Business

offerings could replicate. For this reason, IBM has managed to attain a considerably greater market share in the PC market and has also established a standard for the industry. Regardless of the fact that since then Apple has went on to manufacture and unveil the Mac and also MacBook, the lack of compatibility with software and hardware has limited its sales from soaring (Yoffie and Baldwin, 2015). In contrast, IBM unveiled PCs with perceptible features such as the DOS operating system from Microsoft and the CPU from Intel. What is more, these PCs were retailed at a cheaper price… Continue Reading...

Economic Analysis Of Supply and Market Structure Of Healthcare Industry

unexpectedly, the brand name drugs still hold the bulk of the market share in terms of revenue. Many name brand drugs still possess patents that haven’t expired yet, and big pharma continues to expand more and more drugs to patent (VanEck, 2016). When these expiration periods finally end, they act as sizeable growth drivers for the generic pharma arena. “Visiongain estimates that between 2014 and 2018, $190 billion in branded drug sales could face competition from generic manufacturers as patents expire. In 2016 alone, drugs due to come off patent include AstraZeneca’s (AZN) Crestor, with ~$6 billion in sales in… Continue Reading...

Tesla's Terrible Pricing Strategy

that has to set itself apart from competitors in order to secure market share. For Tesla, which is the subject of this paper, the electric vehicle (EV) market is beginning to heat up as competitors come into the business with their own products. That means Tesla has to differentiate itself with a pricing strategy that will appeal to the biggest consumer base in the market—the average middle class consumer. In the past, Tesla has relied on the luxury brand market to drive sales—but with investors anxious for a return on investment (Stringham, Miller & Clark, 2015), Tesla has promised… Continue Reading...

Tesla's Innovation Strategy

alone but its leadership in the space provides a target for larger automakers, who must fear the loss of market share. The obvious strategies for Tesla to utilize are the ones it uses already, or plans to use. Innovations in manufacturing will allow it to produce at scale, something that will see rapid sales gains and rapid share gains. Tesla's leadership position will continue to put pressure on the incumbent automakers to innovate, but having established clear leadership, Tesla needs to market that and retain control of the messaging with respect to its technological leadership. Further, Tesla can leverage… Continue Reading...

Tesla's Problematic Pricing Strategy

Pricing Strategies and Decisions Pricing Strategy Management Pricing Policies, Processes and Methods Policies used to manage Tesla’s pricing strategy. Currently Tesla is not only benefiting by but is actually relying on government subsidies to sell its cars. Subsidies come from electric vehicle (EV) tax credits that purchasers are able to obtain whenever they buy a Tesla. The problem is that these credits are only given to consumers for a set duration. Once the government ends the subsidy, sales drop drastically, as has been in the case in Hong Kong where tax incentives basically were the whole of Tesla’s pricing strategy—and… Continue Reading...

Electric Vehicle Industry

a competitive advantage until newer entrants, capitalizing on existing innovations in electric vehicle technologies, will be able to gain market share by focusing on niche markets within this industry, including the budget-conscious sector (Todd & Thorstensen, 2013). Overall, though, the hybrid and electric vehicle industry is expected to experience substantial growth over the next 20 years as the infrastructure that is required to support these vehicles is deployed nationwide and the efforts to transition from fossil fuels continue to redefine the transportation industry in general (Todd & Thorstensen, 2013). Three performance goals for Tesla for the next one (1)… Continue Reading...

Cisco Business Model

a competitive advantage over all other electric cars, allowing it to capture market share, and enjoy premium pricing (Fehrenbacher, 2016). By 2014, the company's batteries were reportedly "years ahead of the competition", which was a critical point of competitive advantage in terms of how it relates to Tesla's long-run strategy. The company at that point was quite small – and it still is. But as a niche market player, it faced intense competition from established players, and as such needed to have an edge that would allow it to build itself to scale. Being years ahead of the competition… Continue Reading...

Ooredoo Kuwait Company

of Ooredoo Group i.e. Ooredoo Kuwait in terms of the firm’s profile, management, major competitors, and market share. Company Profile Ooredoo Kuwait is a company whose operations started in December 1999 after Ooredoo acquired Wataniya Telecom. Wataniya Telecom was the first privately owned telecommunications firm in Kuwait. While the acquisition of Wataniya Telecom by Ooredoo took place in 2007 at an estimated cost of U.S.$3.8 billion, the company rebranded to Ooredoo Kuwait in 2014. Ooredoo Kuwait operates in the telecommunications industry where it provides a wide range of services including mobile, corporate managed, and broadband Internet services (“About Us”,… Continue Reading...

Difference Between Transaction and Transfer Donation

philanthropy. When corporate social responsibility is framed as an economic necessity for a firm to remain competitive, gain market share, promote a brand, or attract or retain customers, then whatever social justice or environmental causes are purported become secondary to the benefits to that organization’s success. Many philanthropic transfers are done to save money on taxes, or to cover up for gross injustices perpetrated by the organization. On the other hand, when an organization more genuinely sacrifices something in the form of transference of resources or a fundamental change in its operations, it demonstrates the principles of transformational philanthropy.… Continue Reading...

Launching a New Product in the Market

According to Golder and Mitra (2018) the marketing strategy will consist of a description of the target market, sales, market share, planned value proposition, and profit goals. We will also formulate the products planned price, its distribution, and marketing budget. Business analysis is the fifth stage and it involves the review of sales, costs, and projections of profit for the new product. This is done to establish whether these factors will meet the objectives that we have laid out. Sales estimation can be based on the sales history of similar products. With the forecast sales, it is easier to… Continue Reading...

Evaluating and Controlling Technology Snopes

could include, like in the case of Coca-Cola and Dasani, loss of market share. References Fleischman, P. (2014). Eyes Wide Open: Going Behind the Environmental Headlines. New York, NY: Candlewick Press. Snopes. (2018). Were Dasani Products Recalled Due to a ‘Clear Parasite’? Retrieved from https://www.snopes.com/fact-check/dasani-recalled-clear-parasite/ Woman’s Vibe. (2018). Coca Cola Recalls Dasani Water! Clear Parasite Worm Was Found in Bottles. Retrieved from http://womansvibe.com/coca-cola-recalls-dasani-water-clear-parasite-worm-was-found-in-bottles/   Continue Reading...

Deere Cost Management

procurement and supply base efficiently and efficaciously. This state of affairs strengthens the company’s market share in the business setting with massive success (Fredendall and Hill, 2016). 2. How does market competition influence your ability to sell for a price that allows you to cover costs and still make margin?  Normally, competition impacts the price that is set by a company and also has a declining impact on the revenues and profits generated. The economic concept of perfect competition has been developed and formulated in a way that no seller can continue gaining revenue and profits similar to a… Continue Reading...

Pricing Decisions Coca Cola Product

Pricing Decisions Describe the strategic implications that would need to be considered in setting a price for that product The public company selected for this analysis is Coca Cola Company. The identified product of the company is the Coca-Cola 20 fl oz bottle, which can be typically obtained from a convenient store, vending machine as well as super market. There are strategic implications that would need to be taken into consideration in setting the price of this particular product, which include the following: 1. Competition in the market Rivals in the market have a significant impact on pricing decisions. Imperatively,… Continue Reading...

The Ftc Monopolies and the Market

undercutting its competitors, its competitors are going out of business and Amazon gets their market share. As Amazon spreads into other sectors it does seem like it is becoming a trust—but it is still undercutting competitors, which means it is not dictating price in a way that makes shoppers angry—at least not yet. I think there should be more competition in some sectors where there are obviously trusts—such as in health care, insurance, utilities, things like this. However, I also think that in other areas there is a lot of competition—such as in clothing, manufacturing, automobiles, and so on.… Continue Reading...

Management and Leadership Dream Job Cfo

responsibilities for the CFO also include creative strategies for enhancing the company’s performance, improving the market share, or promoting brand recognition and loyalty. Finally, the CFO would be responsible for planning organizational change related to anything from tax and legal issues to strategic mergers and acquisitions. By staying abreast of changes in the marketplace and being knowledgeable about competitors, the CFO remains responsible for a number of different planning activities. A team of personnel helps the CFO to effectively manage change and strategic planning objectives. Organizing A CFO is also responsible for effective organizing, with big picture objectives firmly… Continue Reading...

Business Strategy L Oreal India

the intensity of competition is high, and L'Oreal needs to build market share, while fostering loyalty that will allow that market share to be sustainable. L'Oreal has developed strengths in local production, understanding of the local markets, and ability to spot market opportunities. It still has some weaknesses, such as not having a well-established brand in the country, and still not knowing as much as local competitors about the needs of Indian consumers. Strong opportunities still exist in the salon sector, but also in consumer products, and in the growing urban markets. Competition and evolving consumer tastes are the… Continue Reading...

Unit Of Analysis in a Research Project

Unit of Analysis A unit of analysis constitutes an object of study in research undertakings (Cole, 2018). Definition and bounding of the case may prove challenging since a number of variables and points of interest overlap and intersect within cases researches. Development of research questions, propositions for case selection, focus identification, and boundary refining has been recommended for effective establishment of the aforementioned components in the study design. Case bounding proves crucial when it comes to information acquisition and analysis management, focusing, and framing. This entails selectiveness and specificity in the identification of case parameters such as respondents, process and… Continue Reading...

Health Care and Transparency Issues

discussed how transparency, healthcare reform, and critical issues such as market share play a role in the advancement of patient safety standardization in the industry. This paper will examine the points made by Gandalf and Merlino in their podcast “The State of Patient Experience” and show how standardization and priorities of healthcare organizations relate to one another. Transparency Transparency is an area where improvements can stand to be made in healthcare organizations to facilitate the enhancement of patient safety policies. How so? Transparency opens up the window on care practice and shines a light in on exactly how well… Continue Reading...

Differences in Two Distinct Product Categories

might be fierce since each brand is fighting to increase its market share. However, the most effective method for reaching out to consumers is by calibrating every aspect of marketing a particular brand in order to create an identity around the product. This ensures that an individual is able to identify with a particular brand and will, in turn, ignore the other brands. However, for the smartphone apps category, it is very different. Consumers will only install an app that they feel will make their life easier in a particular manner (Wang, Xiang, Law, & Ki, 2016). Considering that… Continue Reading...

Programs for Risk Management for Health Care Organizations

management programs healthcare institutions can systematically and proactively protect the patient and hospital assets, accreditation, market share, brand value, reimbursement levels and the community standards. A risk management plan can be understood as a fundamental tool for implementation of the risk management program. The plan provides structures and guidance for the business and clinical services that make it possible to deliver quality care to the patients and foster safe hospital environment (The University of Scranton, 2018). · Description of the Incident Risk management plan Any risk management plan must be focused on provision of comprehensive, systematic and ongoing strategies… Continue Reading...

How Pepsico Is Leveraging Healthy Alternatives to Colas

such as Naked Juice to PepsiCo’s portfolio represent a timely and effective way to secure and retain market share in this highly competitive industry. References Bardzik, A. & Ishdorj, A. (2016, December). Super-premium fruit and vegetable beverages: A retail sales analysis and demand estimation. Agricultural and Resource Economics Review, 45(3), 563-567. Kaplan, C. (2017, August). Big soda: Too sweet to fail? Fordham Urban Law Journal, 44(4), 1267-1270. Linden, K. (2009, February). Just Juice: All-natural choices avoid synthetic additives and refined sugar. E Magazine, 15(1), 42-44. Marketing metrics. (2018). Klipfolio. Retrieved from https://www.klipfolio.com/resources/kpi-examples/marketing. Rochford, L. (2007). Case D-22: Naked Juice:… Continue Reading...

Emirates Airlines Pestle and Swot Analysis

the disadvantage is that an increase in the level of competition implies a restriction to increased market share and also a decline in market revenues. The recommendation for Emirates is to differentiate itself significantly and provide consumers with exceptional services and affordable prices that will ensure that they do not shift to other rivals. 3. Sustenance of benchmarks As a result of the evolving innovation and upgrading of skills to be transformed into services, there is a standard set among the top airlines and the inference of this is that it necessitates high maintenance and investment into newer, bigger… Continue Reading...

Comparing Etihad and Emirates

of Etihad Airways The marketing objectives of Etihad Airways are to: 1) increase sales, 2) build brand awareness, 3) grow market share, 4) target new customers, and 5) enhance customer relationships. Each of these objectives are SMART objectives in that they are Specific, Measurable, Achievable, Realistic, and Timed. Marketing Plan and Action Plan Product Strategy Etihad could enhance its operations by offering a line of new products and services that allow it to differentiate itself from competitors. These could include: 1) an airplane spa, 2) an airplane child care section, and 3) an airplane prayer room section. These new products… Continue Reading...

The Purple People, Connecting with Her by Lisa Goulian

has grown its apparel line to appeal to women who are interested in fitness. It has grown its market share by creating products that are just for women. Goulian (2013) notes that golf clubs and the golf industry should be taking a page out of Nike’s playbook when it comes to courting women and marketing to them in the industry. The Purple People have for too long been ignored by the industry and now the industry is suffering from being pigeon holed. It needs to recreate its image so that what it has to offer makes sense to the… Continue Reading...

Netflix Company Analysis

outstanding shares. The outstanding shares of Netflix are: 436.08 million. The current market share is 337.59 Therefore, the market capitalization of Netflix is (436.08 million × 337.59) = 147.22 billion The price to earnings ratio is indicative of the dollar amount that an investor can anticipate to invest in a corporation so as to receive one dollar of the corporation’s earnings. The formula for computing price to earnings ratio is as follows: Price to earnings ratio = Market price / Earnings per share The price to earnings ratio of Netflix is: 337.59 / 2.80 = 120.57 The P/E ratio… Continue Reading...

Uae and Japan Relations

industry in the UAE provide new opportunities for UAE-baed alternative energy providers to gain market share and provide Japan with more environmentally friendly renewable resources (Garcia, 2015). Furthermore, both the UAE and Japan have increased the number of diplomatic missions in each other’s countries and providing higher-ranking ministry officials who are authorized to engage in formal negotiations. As Garcia points out, “This is a reflection of the growing importance each side has bestowed on the other” (2015, p. 269). Besides high-ranking ministry officials, Japan has also pulled out the big guns in terms of international diplomacy. For example, in… Continue Reading...

Managing the Automation Industry

revenues and profits generated and a decline in the market share as well as a lack of major employment opportunities. Within this similar timespan, the automotive industry has experienced major problems owing to the increases in the level of importation of vehicles and their corresponding parts from Europe and Asia as they have attained a greater market share as well as sales volumes. The purpose of this report to is to examine the different strategies and tactics employed by General Motors and Toyota Motor Corporation. These two companies are some of the biggest automotive companies within the United States.… Continue Reading...

Challenges Of Globalization

a driver for creativity and innovation, as different companies struggle to obtain and maintain market share.  Increased competition also leads to lowered prices for goods and services.  This is due to multiple reasons including lowered costs for labor and overhead.   An additional benefit of globalization is that it has led to an unprecedented exposure to other cultures and other people.  This exposure to different cultures has meant global demand for local foods, pop culture, and art.  It has also led to a greater understanding of other religions.  This has increased tolerance and understanding, but is not only a… Continue Reading...

Tesla and the Global Market

time when other companies are imitating its EV idea and are preparing to take Tesla’s market share. Organization Tesla appears to be facing many challenges currently in terms of organization. It recently had to pay back approximately $1 billion in debt as notes came due in March. Now Tesla is facing a severe cash crunch. It has announced the closing of all its brick and mortar retail locations in the U.S. in what analysts have called an effort to cut costs. However, the lease terms for these retail locations will still need to be paid and cost approximately another… Continue Reading...

Qualitative and Quantitative Costco Internal Assessment

deploys as it seeks to not only maintain its market share, but also sustain its growth rate. Strategic Synthesis – Qualitative Analysis Waygandt, Kimmel, and Kieso (2015) are of the opinion that “employee compensation is often the most significant expense that a company incurs” (111). For this reason, it would appear that slashing payroll and related fringe benefits would be the most obvious way for Costco to further enhance its bottom-line. However, the company appears to have fully embraced the competitive compensation model. This is a move that has impacted positively on the company. In addition to being highly… Continue Reading...

Johnson and Johnson Human Resource Value and Contribution

of diversification stagey is that it helps a company increase its market share and at the same time it is mitigating against risks. However, diversification is very costly. A company that pursues diversification aggressively risks overstretching its resources. I would recommend J&J to pursue internal growth strategy instead of diversification. Market Power Strategy To boost its market power, J&J is investing in other markets. In 2008, J&J acquired Dabao, a leading cosmetic company based in China. By purchasing Dabao, J&J hoped that the new products in its pipeline would improve its market power. J&J is also banking on synergy… Continue Reading...

Signature 410-non-profit Healthcare Organization

and this growth continues to allow it to obtain market share in the health services sector. These partnerships also sometimes lead to strategic acquisitions, as in the case of one transaction in Kentucky. As of September 1, 2017, CHI “assumed complete ownership of KentuckyOne by purchasing the noncontrolling interest of the other partner for $150 million” (Annual Report, 2018, p. 9). KentuckyOne is viewed as a core asset that the company seeks to use to continue to grow its presence in the region, particularly as KentuckyOne “will design, balance and grow marketbased, local delivery systems by considering multiple care… Continue Reading...

New Business Plan Swot Analysis

by an algorithm built by a professional statistician. Blue ocean businesses have first mover advantage, and can win substantial market share before competitors are even able to enter the space (Denning, 2017). So the idea itself is a major source of strength, and the team building the idea is also a source of strength. We believe that we have the right blend of math, engineering and marketing to make this application a success. There are several weaknesses, or potential weaknesses, that could prove costly. First, while we have what we believe is a high quality team, the team has… Continue Reading...

Starbucks and Big Data

not only served to increase brand visibility but also helped to increase Starbucks’ market share against other big name competitors like Folgers and P&G. By using Big Data analytics, Starbucks uncovered the secrets of what consumers want—and then gave them exactly that. Works Cited Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne. "Big Data consumer analytics and the transformation of marketing." Journal of Business Research 69.2 (2016): 897-904. Spiggle, Susan. "Analysis and interpretation of qualitative data in consumer research."  Journal of consumer research 21.3 (1994): 491-503. Whitten, Sarah. “Starbucks knows how you like your coffee.” CNBC, 2016. https://www.cnbc.com/2016/04/06/big-data-starbucks-knows-how-you-like-your-coffee.html Continue Reading...

Target Enhancing Online Retail

not experiencing a lot of that. This means that Target needs to not only defend its existing market share, but also to win share from its major competitors like Walmart and Amazon, and furthermore to win business from smaller players as well. The e-commerce side of retail is a growing business still. This side of the retail business is growing at 15% per year, which means that it is not a mature business, but rather e-commerce exists in the expansion stage of growth (Ali, 2019). It is long past the startup stage, which was twenty years ago, but that… Continue Reading...

Circuit City Bankruptcy Analysis

periods of Circuit City’s growth, the company had the largest market share in the industry, but as it lost share it entered into a duopoly competition with Best Buy. This placed downward pressure on prices, precisely at a time when it became clear that Circuit City was less popular with consumers overall, and as it was facing some financial pressure from a decision to overhaul its stores. The other thing that the company struggled to identify was that it was struggling through a boomtime in the mid-90s. Normally, a retailer should be doing well during an economic boom, but… Continue Reading...