Marketing Plan Essays


Marketing Plan for Smartphone

1.0 Executive Summary T&T Mobile is a startup company focusing on the marketing of smartphones. Our company intends to launch the smartphones business because the smartphones have revolutionized the communication landscape, and many consumers are switching from the traditional cell phones to the smartphones because of the benefits they derive from using the smartphones. Apart from assisting the consumer to make the voice and video calls, the smartphones also provide the online browsing services assisting in communicating through the chat messaging. Moreover, a number of smartphones users globally reached 1.57 billion in 2014, and the smartphone users have increased to Continue Reading...

Marketing Plan for Vietnamese Business Essay

Essay Prompt: Develop and present an outline marketing plan with justifications Purpose of the assessment The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into Vietnam with programmes of study. Your Specific Instructions: Your Report should identify as a minimum the following: You are to produce… Continue Reading...

Social Responsibility and Ethics in Corporations

For one, it can be helpful for organizations to develop a marketing plan that is clearly founded upon an established moral or ethical philosophy such as ethical formalism or utilitarianism. As Marinova (2013) points out, utilitarianism remains relatively common in Western businesses and large food-related concerns including General Mills, who have diversified portfolios and attempt a high degree of vertical integration. When an organization is large enough, their corporate social responsibility extends to the farms they work with and also to environmental custodianship given the short-term and long-term repercussions of a poorly developed environmental ethic. With the underlying principle… Continue Reading...

Marketing

Zero, the company can retain its users and attract new consumers (Curd, 2015). References Curd, M. (2015). marketing plan: Coca-Cola in 2015. Retrieved November 24, 2016, from http://www.nice-cuppa-tea.co.uk/marketingplan.pdf Continue Reading...

Supply Chain Strategies

thereafter to come up with a manufacturing and logistics approach that is able to provide support to its marketing plan (Eshkenazi, 2013). In the contemporary, Hewlett-Packard is a company striving to ascertain that it is agile enough to avoid losing any of its market share and status in this technological era owing to the incessant intrusion of disrupting technology. One recommended strategy for implementing change in the organization with the objective of bringing about a transformation that will secure competitive advantage through improved performance, coordination, and innovation is to take advantage of consumer products and authorizing enterprises to secure… Continue Reading...

Marketing an Emba Program in Vietnam

marketing plan The following a marketing plan for entering the Vietnamese market. There will be several issues covered, including the market and product analysis, external analysis, an internal analysis, and an action plan. Then there will be conclusions. The Vietnamese market is a terrible one to enter, in short. There has to be a better market. While the market is large in population, and its wealth is growing, the average Vietnamese cannot afford to pay tuition for Western-quality higher education. The actual size of the market, which… Continue Reading...

Small Local Business Marketing Plan

the same affluent urban demographic. As Thompson (n.d.) points out, an "ideal marketing plan should effectively target both your primary and secondary audiences." This can be achieved in a number of different ways, such as by marketing different products to each of these segments, or incorporating "different levels of analysis" into the same marketing campaign or strategy to create a gender-neutral approach (Thompson, n.d.). Indeed, this is exactly what Toshi Dream Spa did when they devised their creative social media strategies asking customers to upload pictures and share them. Additionally, Toshi Dream Spa decided to take out separate ads… Continue Reading...

Operations Management in Education

HR budget by 20% • Reduced overall operational costs by 23% • Introduced an in-house IT system • Recommended a strategic marketing plan to enhance marketing outcomes • Recognised as the best supervisor Company B Responsibilities: • Designing, implementing, and evaluating the operational strategy • Production and procurement operations • Monitoring production standards • Planning schedules and workload • Inventory management • Quality control • Enforcing health and safety regulations Achievements: • Improved delivery time • Implemented total quality management principles • Reduced the operating budget by 5% in one year by implementing a new inventory management system • Reduced workplace accidents… Continue Reading...

Career Planning Development and Management

.....personal marketing plan with the intention of marketing myself to my future employer. This is my first step into the management profession and I am excited to settle into a job in this field. This Personal marketing plan (PMP) will guide me on the areas I need to focus more as far as my career is concerned. I am an American resident having completed all my studies here. Throughout my elementary and secondary years, I held various positions such as class representative. Later, I got an admission in the University and… Continue Reading...

Apple Market Share Increase for Ipad 4

screen, unique design and the multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner than ever… Continue Reading...

Apple Increase in Market Share for Ipad 4

design and the multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner than ever done before.… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

3 Squares Restaurant and Sustainability The analysis on the 3 Square Restaurant shows a wide variation regarding their marketing potential as well as the challenges they encounter in the process. Critically looking at 3 Square Restaurant, the business has the biggest potential to do great because of the strategies that the top management has instituted (Dimitri, & Oberholtzer, 2009). The implementation of the market segmentation is what has catapulted it to where it is today as more emphasis is placed on allowing their customers enjoy quality products and services developed to suit their needs. Through the marketing strategy, the company… Continue Reading...

Branding Strategy and Marketing Communication Plan

Segments Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented based on their demographic, geographic, behavioral, and psychographic characteristics (Lamb, Hair & McDaniel, 2009). For the automobile industry, consumers can be segmented as follows. Demographic characteristics Individuals, male and female, families, middle- to high income, businesses, and professionals Geographic characteristics Behavioral characteristics First-time buyers, repeat buyers, seeking functional benefits, with family needs, seeking social status benefits, seeking quality cars, seeking off-road capabilities. Psychographic characteristics Enthusiastic about cars As per the table above,… Continue Reading...

Marketing Communication Plan for Internal Use

marketing management plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as any relevant updates as the implementation of the plan proceeds (Ferrell & Hartline, 2014). Effective engagement of internal stakeholders is crucial if the desired outcomes are to be achieved. When internal stakeholders are well informed of the marketing objectives, they are likely to be more committed to the initiative, hence increasing the success of the initiative. At HtW, internal stakeholders mainly include the board, the management, and members of staff. The board acts as the… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

Business operations are deemed viable of they succeed in establishing conditions that guarantee safety for its product consumers. Specified standards are applied by business entities to attain such viability. These considerations are critical in product safety, intellectual property, and marketing in general. If a company or business entity violates any of the aspects mentioned, it stands a high risk being caught in a web of ethical and legal complications that might destroy it. PhamaCARE finds itself in such a precarious predicament owing to its blatant violation of a number of legal and ethical standards. There were both ethical and legal… Continue Reading...

Legalshield Pre-paid Legal Services Essay

Services reported that it was changing its name to “LegalShield” and implementing a new marketing plan as part of an overall rebranding initiative that was intended to reflect the manner in which the company had responded to changes in its competitive environment and its acquisition of MidOcean Partners on June 30, 2011 (Carter, 2011). At that time, LegalShield representatives also reported that the rebranding initative would include new corporate literature, training and Web-based outreach programs (Carter, 2011). This rebranding initiative had been give careful consideration based on the company’s existing 40-year-old brand that enjoyed widespread recognition.  Notwithstanding this long-term… Continue Reading...

Channel Member Marketing Plan

marketing plan Marketing plans can vary in complexity from fairly basic to very complex. There are several types of layers that may or may not exist, depending on the situation. Some of those important layers will be discussed in this report. Indeed, there are items to decide and decipher that include channel design strategy, exclusivity agreements and how best to handle the transportation and display of the product. When it comes to bringing the goods to a point of sale, this would include how the goods get there, who… Continue Reading...

Coca Cola Analysis

Executive Summary In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

Executive Summary In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low… Continue Reading...

Coca Cola Company Case Study

Executive Summary In this paper, Coca-Cola Company which is the biggest beverage company in the world has been analysed. A comprehensive strategic analysis to ascertain its competitive advantage has been conducted using the following analytical tools: SWOT analysis and Porter’s generic strategies. Out of the four generic strategies, it has been revealed that Coca-Cola Company follows the differentiation strategy. By integrating the differentiation strategy with the strengths, weaknesses, opportunities, and threats of the organization key insights were noted. The strengths pinpointed and selected in the SWOT analysis comprise of distribution system, company valuation, and brand equity. Coca-Cola Company’s system of… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

community needs in the form of education and other services. Q2. Write a concise description of what a marketing plan is and what it is designed to do. Then give examples of how a valid marketing plan can help a nonprofit generate income. If a nonprofit is selling a good or service, it must have a marketing plan. Even if its goal is not to be profitable, the plan must have a target consumer and a viable way to reach that consumer within specifically-defined marketing channels. It should also have viable strategies to retain customers. Customers may be segmented, and… Continue Reading...

Marketing Plan for Vietnamese Business Essay

Essay Prompt: Develop and present an outline marketing plan with justifications Purpose of the assessment The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into Vietnam with programmes of study. Your Specific Instructions: Your Report should identify as a minimum the following: You are to produce an outline marketing planContinue Reading...

Environmental Scan

Introduction Environmental scanning can be defined as an approach of obtaining information regarding external events that can be beneficial to organizations in the identification of prospective trends and construing them. In other words, it encompasses the analysis of factors that are external and beyond the control of the organization. More often than not, these trends usually comprise of five dissimilar sources, including the economic, social, technological, legal and competitive forces (Jain and Haley, 2011). This paper lays emphasis on the economic environmental aspect, specifically laying emphasis on the manner in which the current state of the economy will impact the… Continue Reading...

Clean Protein Bars Marketing Plan

marketing plan: Clean Protein Bars From boxed cake mixes to fast food, America has long been fascinated with foods that promise to provide a quicker way to eat. But there is also growing concern about the obesity epidemic, as well as a rise in fascination with alternative forms of eating (such as vegan, low-carb, and paleo dining) as well as unconventional forms of exercise. Viewed in conjunction, developing a protein bar that promises health benefits and the virtues of clean… Continue Reading...

Business Plan for Yolo Concepts

to deliver the optimal combination of volume and markup to maximize our profits. marketing plan YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of party location. The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there is little overhead involved in having… Continue Reading...

Haiti Health Marketing Plan

20). Regarding where they obtain news about Haiti, Haitian Radio was the most popular answer (30.91%). IV. Santé Nou Strategic marketing plan Customer Centered Approach What we didn’t know prior to research What was evident was the inherent lack of government investment in healthcare. Haitians not only lacked proper healthcare, they also lacked proper transportation. For example, emergency vehicles like fire trucks lacked fuel. With a fuel shortage or lack of transportation vehicles, it is harder for Haitians to travel for medical treatment. According to the data There are not enough healthcare services in Haiti. The infrastructure in Haiti does… Continue Reading...

Electric Vehicle Industry

Strategy Development at Tesla Motors The hybrid and all-electric vehicle market is growing rapidly, and some industry analysts suggest that the future of personal transportation is in the hands of these manufacturers. One company that is in the vanguard of this industry is Tesla Motors, named for famed inventor Nikolai Tesla. The purpose of this capstone project is to provide an industry analysis to develop a strategy for the CEO of Tesla Motors to help shape the company's future. Review and Analysis Define strategy and examine how the definition of strategy fits Tesla Motors and its situation Although a number… Continue Reading...

Arrowhead Marketing Elements

process is commonly referred to as the marketing audit. A marketing plan that defines performance benchmarks, targets and objectives is crafted alongside a budget for the implementation of the same. Once particular goals are made clear, the options available to replace pre-existing approaches can be examined, and how such alternatives can be realized(Kelly et al., 2017; Loo & Leung, 2016). The next step is to formalize the marketing strategy in a specified action plan. The plan is revised and updated regularly while the marketing campaign goes on. The crafting of an effective marketing strategy is closely tied to the process… Continue Reading...

New Product Sales and Marketing Strategy

the market that one has chose needs to be drafted. This marketing plan will follow the pillars of product, price, promotion place (Rudelius & Kern, 2015). There is every possibility that the company understands its existing market, its customer base and their requirements and knows how to meet these needs effectively. If the company enjoys strong sales, has great brand awareness and the business is stable overall, it may be the right time to take the plunge. In this case, the product will be marketed to men and women between the age of 25-40, who make six figures or… Continue Reading...

Marketing Strategy for a Nightclub

Business Proposal YOLO marketing plan YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of where the party is getting started. The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive… Continue Reading...

Marketing the Police Department

Executive Summary: Annual marketing plan Introduction The annual marketing plan for the local law enforcement organization Ft. Mitchell Police Department is based on the budget of the department, which is financed by the public: state, local and federal taxes as well as bonds all go into financing the budget of the Ft. Mitchell PD. The budget is used to pay officers’ salaries, pensions, equipment, and so on. It is also used to fund the annual marketing plan of the department. Situation Analysis The Ft. Mitchell PD is in need of re-branding… Continue Reading...

Montreaux Chocolate Usa Case Study

2018 from https://bizfluent.com/info-7743039-importance-market-segmentation.html Richards, L. (2018) The importance of product positioning to the marketing plan. Houston Chronicle. Retrieved September 1, 2018 from https://smallbusiness.chron.com/importance-product-positioning-marketing-plan-24275.html   Continue Reading...

Emirates Airlines Pestle and Swot Analysis

Introduction A strategy is defined as a plan of action intended to accomplish a specific goal. Strategy encompasses attaining or at least attempting to attain to gain, a competitive advantage over rivals. According to Porter (1996), differentiation takes into account being different in the choice of a dissimilar mix of activities to provide a product or service. Furthermore, a strategy is a decision which will make a significant difference to the longstanding performance of an organization. Emirates Airlines is one of the major airlines not only in the Middle East but also across the world and its center of operations… Continue Reading...

Comparing Etihad and Emirates

of the extended marketing mix for each airline, and provides a detailed marketing plan for Etihad Airways. The marketing plan includes how the plan will meet business objectives and marketing objectives of Etihad Airways as well as an Action Plan that can be used to to monitor and evaluate the company’s progress for meeting its business goals and objectives. Etihad Airways Etihad Airways is the 2nd largest airline in the UAE and the second flag carrier airline of the UAE with its HQ in Abu Dhabi and its main hub at Abu Dhabi International Airport. Founded in 2003, Etihad… Continue Reading...

The Purple People, Connecting with Her by Lisa Goulian

Summary As Goulian (2013) makes clear, the purple people are women—and they are a potential growth target for the numerous golf courses around the country. Women make up half the world’s population and half the world’s workforce. Through Education and Training, Marketing and Communications, Programming and Events, and Alliance Relationships, Goulian (2013) shows that the purple people (aka women) can be made into the “new constituency of the gold industry” (p. 2). The article argues that women as a target audience for golf offer a chance for the game to grow. Goulian’s main argument is that women are looking to… Continue Reading...

New Business Plan Swot Analysis

member will be working on building the partnerships, and our marketing plan, during this period, in order to ensure that we can start earning revenue as quickly as possible once the app is ready to be launched. We feel that launching with a product that we can sell not just to the general consumer but to partners in the travel industry, is an essential component of success – we will not be able to sell something that is not professional in terms of its functionality, usability and its security. All told, we do feel that there is enough of… Continue Reading...

Development and Education Of Security Management

Security Management 1. While some people may be better leaders than others, all people can lead and all people can learn to lead better. Discuss some ideas of how leadership skills may be improved. Development and education Leaders need to develop in their position. Owing to managerial tasks’ knowledge-based nature, the word “development” has been used to describe the continuous growth in skills and cognition of executives and managers. Managerial development is promoted via education that they may acquire in various settings (Fernandez et al., 2015). Attending and taking part in programs offered by certain general management and security-related institutions… Continue Reading...