Marketing Plan Essays


Marketing Plan for Smartphone

1.0 Executive Summary T&T Mobile is a startup company focusing on the marketing of smartphones. Our company intends to launch the smartphones business because the smartphones have revolutionized the communication landscape, and many consumers are switching from the traditional cell phones to the smartphones because of the benefits they derive from using the smartphones. Apart from assisting the consumer to make the voice and video calls, the smartphones also provide the online browsing services assisting in communicating through the chat messaging. Moreover, a number of smartphones users globally reached 1.57 billion in 2014, and the smartphone users have increased to Continue Reading...

Marketing Plan for Vietnamese Business Essay

Essay Prompt: Develop and present an outline marketing plan with justifications Purpose of the assessment The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into Vietnam with programmes of study. Your Specific Instructions: Your Report should identify as a minimum the following: You are to produce an outline marketing… Continue Reading...

Social Responsibility and Ethics in Corporations

research. For one, it can be helpful for organizations to develop a marketing plan that is clearly founded upon an established moral or ethical philosophy such as ethical formalism or utilitarianism. As Marinova (2013) points out, utilitarianism remains relatively common in Western businesses and large food-related concerns including General Mills, who have diversified portfolios and attempt a high degree of vertical integration. When an organization is large enough, their corporate social responsibility extends to the farms they work with and also to environmental custodianship given the short-term and long-term repercussions of a poorly developed environmental ethic. With the underlying… Continue Reading...

Marketing

users and attract new consumers (Curd, 2015). References Curd, M. (2015). marketing plan: Coca-Cola in 2015. Retrieved November 24, 2016, from http://www.nice-cuppa-tea.co.uk/marketingplan.pdf Continue Reading...

Supply Chain Strategies

manufacturing and logistics approach that is able to provide support to its marketing plan (Eshkenazi, 2013). In the contemporary, Hewlett-Packard is a company striving to ascertain that it is agile enough to avoid losing any of its market share and status in this technological era owing to the incessant intrusion of disrupting technology. One recommended strategy for implementing change in the organization with the objective of bringing about a transformation that will secure competitive advantage through improved performance, coordination, and innovation is to take advantage of consumer products and authorizing enterprises to secure and convey mobile-driven services and cloud-driven… Continue Reading...

Marketing an Emba Program in Vietnam

marketing plan The following a marketing plan for entering the Vietnamese market. There will be several issues covered, including the market and product analysis, external analysis, an internal analysis, and an action plan. Then there will be conclusions. The Vietnamese market is a terrible one to enter, in short. There has to be a better market. While the market is large in population, and its wealth is growing, the average Vietnamese cannot afford to pay tuition for Western-quality higher education. The actual size of the… Continue Reading...

Small Local Business Marketing Plan

is males from the same affluent urban demographic. As Thompson (n.d.) points out, an "ideal marketing plan should effectively target both your primary and secondary audiences." This can be achieved in a number of different ways, such as by marketing different products to each of these segments, or incorporating "different levels of analysis" into the same marketing campaign or strategy to create a gender-neutral approach (Thompson, n.d.). Indeed, this is exactly what Toshi Dream Spa did when they devised their creative social media strategies asking customers to upload pictures and share them. Additionally, Toshi Dream Spa decided to take… Continue Reading...

Operations Management in Education

23% • Introduced an in-house IT system • Recommended a strategic marketing plan to enhance marketing outcomes • Recognised as the best supervisor Company B Responsibilities: • Designing, implementing, and evaluating the operational strategy • Production and procurement operations • Monitoring production standards • Planning schedules and workload • Inventory management • Quality control • Enforcing health and safety regulations Achievements: • Improved delivery time • Implemented total quality management principles • Reduced the operating budget by 5% in one year by implementing a new inventory management system • Reduced workplace accidents and injuries by 40% in a period of six… Continue Reading...

Career Planning Development and Management

.....personal marketing plan with the intention of marketing myself to my future employer. This is my first step into the management profession and I am excited to settle into a job in this field. This Personal marketing plan (PMP) will guide me on the areas I need to focus more as far as my career is concerned. I am an American resident having completed all my studies here. Throughout my elementary and secondary years, I held various positions such as class representative. Later, I got… Continue Reading...

Apple Market Share Increase for Ipad 4

sensitive touch screen, unique design and the multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner… Continue Reading...

Apple Increase in Market Share for Ipad 4

and the multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner than ever done before. The… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

3 Squares Restaurant and Sustainability The analysis on the 3 Square Restaurant shows a wide variation regarding their marketing potential as well as the challenges they encounter in the process. Critically looking at 3 Square Restaurant, the business has the biggest potential to do great because of the strategies that the top management has instituted (Dimitri, & Oberholtzer, 2009). The implementation of the market segmentation is what has catapulted it to where it is today as more emphasis is placed on allowing their customers enjoy quality products and services developed to suit their needs. Through the marketing strategy, the company… Continue Reading...

Branding Strategy and Marketing Communication Plan

of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented based on their demographic, geographic, behavioral, and psychographic characteristics (Lamb, Hair & McDaniel, 2009). For the automobile industry, consumers can be segmented as follows. Demographic characteristics Individuals, male and female, families, middle- to high income, businesses, and professionals Geographic characteristics Behavioral characteristics First-time buyers, repeat buyers, seeking functional benefits, with family needs, seeking social status benefits, seeking quality cars, seeking off-road capabilities. Psychographic characteristics Enthusiastic about cars As per the table above, the target market… Continue Reading...

Marketing Communication Plan for Internal Use

plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as any relevant updates as the implementation of the plan proceeds (Ferrell & Hartline, 2014). Effective engagement of internal stakeholders is crucial if the desired outcomes are to be achieved. When internal stakeholders are well informed of the marketing objectives, they are likely to be more committed to the initiative, hence increasing the success of the initiative. At HtW, internal stakeholders mainly include the board, the management, and members of staff. The board acts as the overall decision… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

Business operations are deemed viable of they succeed in establishing conditions that guarantee safety for its product consumers. Specified standards are applied by business entities to attain such viability. These considerations are critical in product safety, intellectual property, and marketing in general. If a company or business entity violates any of the aspects mentioned, it stands a high risk being caught in a web of ethical and legal complications that might destroy it. PhamaCARE finds itself in such a precarious predicament owing to its blatant violation of a number of legal and ethical standards. There were both ethical and legal… Continue Reading...

Legalshield Pre-paid Legal Services Essay

reported that it was changing its name to “LegalShield” and implementing a new marketing plan as part of an overall rebranding initiative that was intended to reflect the manner in which the company had responded to changes in its competitive environment and its acquisition of MidOcean Partners on June 30, 2011 (Carter, 2011). At that time, LegalShield representatives also reported that the rebranding initative would include new corporate literature, training and Web-based outreach programs (Carter, 2011). This rebranding initiative had been give careful consideration based on the company’s existing 40-year-old brand that enjoyed widespread recognition.  Notwithstanding this long-term investment… Continue Reading...

Channel Member Marketing Plan

marketing plan Marketing plans can vary in complexity from fairly basic to very complex. There are several types of layers that may or may not exist, depending on the situation. Some of those important layers will be discussed in this report. Indeed, there are items to decide and decipher that include channel design strategy, exclusivity agreements and how best to handle the transportation and display of the product. When it comes to bringing the goods to a point of sale, this would include how the goods get there,… Continue Reading...

Coca Cola Analysis

Executive Summary In this paper, beverage giant, the Coca-Cola Company, has been analyzed. An internal as well as external analysis of the company has been undertaken using the following analytical tools: PESTEL, SWOT and Porter’s Five Forces. The 5-factor analysis has revealed: medium threat of new entrants, medium to high threat of substitute products, low supplier and buyer bargaining power, and high level of rivalry with its chief competitor, PepsiCo. SWOT analysis results were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

enabling Clipboard Tablets (CT) to strategically allocate its resources based on the specific activity. A marketing plan slated to succeed required that CT makes significant investment in advertising, and program launches during the growth stage. On the other hand, promotions such as advertising should be reduced during the declining stage of the product or service. It should be noted however, that for tech products the life cycle mentioned above is more unpredictable in terms of how long customers will still need that product and thus hung at a given stage in the lifecycle. Nevertheless, knowledge that products are dynamic… Continue Reading...

Coca Cola Company Case Study

Executive Summary In this paper, Coca-Cola Company which is the biggest beverage company in the world has been analysed. A comprehensive strategic analysis to ascertain its competitive advantage has been conducted using the following analytical tools: SWOT analysis and Porter’s generic strategies. Out of the four generic strategies, it has been revealed that Coca-Cola Company follows the differentiation strategy. By integrating the differentiation strategy with the strengths, weaknesses, opportunities, and threats of the organization key insights were noted. The strengths pinpointed and selected in the SWOT analysis comprise of distribution system, company valuation, and brand equity. Coca-Cola Company’s system of… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

community needs in the form of education and other services. Q2. Write a concise description of what a marketing plan is and what it is designed to do. Then give examples of how a valid marketing plan can help a nonprofit generate income. If a nonprofit is selling a good or service, it must have a marketing plan. Even if its goal is not to be profitable, the plan must have a target consumer and a viable way to reach that consumer within specifically-defined marketing channels. It should also have viable strategies to retain customers. Customers may be segmented, and… Continue Reading...