Marketing Essays


Organizational or Systemic Change

elements. Adopting a transformational approach to leadership leads to the most effective competitive strategies, which include marketing differentiation, low product costs, and innovation differentiation (Rajasekar, 2014). 2. Change affects individuals and corporations both socially and financially. Should greater care be taken to address social concerns or financial concerns when implementing a change initiative? Why? It has been rightly said by Chandani and Kansal (2014) that the sole thing that never ceases to change is change and hence adopting, and adapting effectively through, change management is an important lesson to learn (p. 208). On account of the continually increasing pace… Continue Reading...

Engaging Employees in Change Process

new software or major, such as coming up with new strategies for marketing, disputing hostile takeovers or changing the organization due to stubborn foreign competition (Anderson and King, 2002). A critique of several tactics that can be used to engage employees in the change process. You should consider the following in your effort to achieve a successful transition: Come up with an organizational vision. Make sure you have a vision that is common among every team member to determine the way the team will combine effort with stakeholders in executing the proposed change. State the vision to avoid stakeholder… Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

a reputable company -- so this is one way it is using eCommerce to build its marketing. Another way is that the company uses big data on consumers to gather personal information about users' history on the Internet, what they like, how they shop, where they live, how old they are -- all of this to develop ideas about their consumer base and target at an individual level new marketing strategies that are directed towards these shoppers. Aside from this, the eCommerce uses sales and external reports to generate interest in the company and its products: favorable reports on… Continue Reading...

Is Globalization a Good Thing

is that the increased globalization has led to a litany of brand names "imposing" their marketing and products on the people of that country. As explained by Bogin et al. (2014), globalization is described as a "biological, social and ideological process of change." This is rendered, also per Bogin, in the form of multinational corporations marketing and selling their products in an aggressive way in countries like Mexico. It is not as if the people who buy those products are being forced to do so. However, what is being shown is that at least some people are and the… Continue Reading...

I Want a Wife by Judy Brady Journal

those phrases mean something different. The authors of doublespeak messages, such as marketing managers, deliberately craft doublespeak so that they do not have to tell the full truth and can avoid conflict. If people continue to ignore or deny the power of doublespeak, they are playing into the hands of the "spin doctors" that Lutz mentions. I intend to use similar rhetorical techniques and descriptive writing patterns in my own persuasive personal essays. One of the most difficult aspects of writing persuasive essays is avoiding the use of too much emotion. Lutz shows that emotionality is unnecessary and would… Continue Reading...

Changing Definition Of Beauty Versus Being Healthy

Harvard Business Review case study that pertains to the emergence of marketing and message therein that counteract the "beauty is everything" paradigm that pervades so much of the cosmetic, clothes and other industries that in any way center on the beauty and appearance of women. Indeed, women are in many ways pressured or even bullied to fit into a certain "box" when it comes to the appearance and the efforts they engage in relating to the same. The HBR review talks about the efforts of companies like Dove to beat back such shallow and incendiary rhetoric that is used… Continue Reading...

Supply Chain Management

increased efficiency and effectiveness. Furthermore, I am hopeful I will uncover ways to optimize costs in international sales and marketing. The big picture involves being able to be a highly productive leader in my organization's supply chain management department. While an organization can enjoy a significant level of success without infusing any new knowledge for some time, organizations cannot survive for long as closed systems. This program will allow me to get the skills to infuse a new source of lifeblood for any organization I work with or start and make them even more competitive than would be the… Continue Reading...

Planning the Future at Galaxy Toys

set. • Maintenance for 3D printers must be done daily. • Personnel must be cross trained on the 3D printers. • marketing will determine shipping start date • Dates for personal hire set • Completion dates for QC standards will be determined by QC. • Shipping should begin immediately upon the nod from Quality Control. • Shipping should begin July 1, 2017. • The first MMTJE1 toys should be produced by December 1, 2016. • QC should evaluate first toys by December 31, 2016. • Personnel for all production functions must be organized by March 31, 2016. Table 2: Appropriate short-term goals,… Continue Reading...

Project Management Fundamentals

role would also involve working with the sales and marketing team to maximize revenue and customer satisfaction. These roles evidently demonstrate the importance of the project manager in the success of the product. A notable difference between the role of the project manager in car manufacturing and the other two types of projects is that their role in the former tends to be much longer depending on the lifecycle of the product in question, while in the latter their role entails delivering a project with a defined timeline and budget (Shina, 2014). In essence, a project manager in the… Continue Reading...

The Effect Of Globalization on Business

up cultures and societies to new ideas, new consumers, and new exchanges. Businesses are profiting from globalization by marketing their products and services to consumers in new markets that decades earlier were much harder to penetrate. Now, in the wake of globalization, businesses can research the backgrounds and heritages of new markets in different areas of the world, find out how to market themselves to the citizens there, and produce a product or service that will appeal to these consumers. Globalization is in fact changing the way businesses do business. This is true in more sense than one. Not… Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

processing, it must incorporate time-saving functions like inventory management, marketing tools, staff management, task automation, client data collection, etc. for easier business operations and growth. The POS system vendor must also deliver round-the-clock customer support and customized business solutions (Scarborough & Zimmerer, 2006). Physical resource utilization must be assessed for ensuring maximum efficiency, especially with regard to consumables and energy. Physical resource management entails planning resource procurement and utilization, as well as monitoring value provided. Activity 3: marketing Role of marketing Towards Achieving Company Goals HP's management team does not define marketing as mere product selling; rather, by marketing,… Continue Reading...

Generational Differences in Social Media Usage

love to spend money and use mobile banking but winning their loyalty is not easy. ABA Bank marketing, 45(1), 24-26. Geraci, L. & Mcdaniel, M. A. (2009, March). The influence of age on memory for distinctive events. Memory & Cognition, 37(2), 175-181. Hansen, E. C. (2006). Successful qualitative health research: A practical introduction. Crows Nest, NSW: Allen & Unwin. Harper, D. & Thompson, A. R. (2012). Qualitative research methods in mental health and psychotherapy: A guide for students and practitioners. Hoboken, NJ: Wiley. Konieczny, P. (2014, July 1). Signs of a generational change in social movements-activists' use of modern… Continue Reading...

Strategic Policy and Planning at Dell Computers

customer-specific offerings. The company's attention to customer preferences is further embodied by its customer-based sales and marketing strategy. This is unlike most other technology companies, which structure their sales and marketing efforts on the basis of product lines. Diversification is also an important aspect of the company's corporate level strategy. Whereas the company's focus was initially on PCs and servers, today it commands a significant market share in products like software, computers peripherals, network switches, and data storage devices. A build-to-order manufacturing model has enabled Dell to successfully pursue a cost leadership strategy. The company has traditionally sought to… Continue Reading...

Amazon Vs Ebay

investment and the healthier company. To improve the ratios, eBay can simply continue what it is doing, marketing itself as the premier online auction site -- and expanding to include homes, which other sites like auction.com are now doing. Amazon must get its P/E down and its other ratios up -- and it must do this by narrowing its focus; and yet it cannot because the appeal of Amazon is that it is everywhere doing everything. Management will need to decide how much longer it can go on before the end becomes all too clear. If cloud services can carry… Continue Reading...

Apple Investment and Financial Analysis

competitive analysis. Microsoft Corporation is an American multinational company specializing in manufacturing and marketing of the smart phones, computer, software and computing devices. Both Apple and Microsoft are listed in the major U.S. stock exchanges and raise funds by selling shares to the public. (Microsoft Corporation, 2015). Table 1 compares the financial statements of both companies between 2013 and 2015. Table 1: Apple and Microsoft Financial Statements for 2015, 2014, and 2013 ($ millions) DuPont Identity The report compares the Dupont Identity of both Apple and Microsoft between 2013 and 2015. The Dupont identity is the financial information that… Continue Reading...

Role Of the Fda with Prescription Drugs

ethical issues involved will be touched upon and analyzed. There will also be an exploration and analysis of direct-to-consumer marketing of drugs, whether John is the "investor" of AD23, the arguments about John being a whistleblower and the associated protections he would have if he is and examples of intellectual property theft that have occurred in the last two years or so. While bad things do incidentally happen and crop up when it comes to drugs marketed to the public, there is a clear line between events like this that are incidental and ones that are improper or even… Continue Reading...

Diversity As a Reflection Of Your Identity

one's contemporaries and clients are men, that sort of attention can prove beneficial in terms of marketing and advertising purposes. Actually, I have been in situations in which the fact that men have viewed me as attractive have helped me to learn a lot about different fields of interest, which is invaluable to anyone's career path. The final dimension of diversity that plays a fairly significant part of my life is actually one of the secondary dimensions. The secondary dimensions are less palpable than some of the primary dimensions. However, there is a certain degree of salience that these… Continue Reading...

Obesity and Fatness in America Body Image

the 1960s, whereupon a new "health" phase took over coupled with marketing of health products and fitness gear/apparel.[footnoteRef:3] [1: Carla Rice, "Becoming "the Fat Girl": Acquisition of an Unfit Identity." Women's Studies International Forum 30, no. 2 (2007): 158.] [2: Rice, "Becoming the 'Fat Girl',"159.] [3: Peter Stearns, Fat History: Bodies and Beauty in the Modern West (NY: New York University Press, 2002), 4.] Thus, it is not surprising to find that Anna Kirkland in "Representations of Fatness and Personhood: Pro-Fat Advocacy and the Limits and Uses of Law" argues that size acceptance or pro-fat rights movements have existed… Continue Reading...

Positive and Negative Personality Traits

a perfect science. Success in this field is predicated on a host of different factors, including various aspects of marketing, product, client base, market conditions, and possibly even some luck. Nonetheless, there are a number of different traits of entrepreneurs that one is able to study and which may truly affect the ability of one to succeed in this role. Furthermore, there are certain conditions and other characteristics that could compromise the former, and even instances in which the former is able to compromise the latter. Fortunately, there is a bevy of research which has explored these personality traits… Continue Reading...

Gopros Usage Of Social Media

customer engagement by taking a page out of Red Bull's marketing play book and sponsoring unique events that can be identified solely with the company. Events like Bull Stratos can receive Gopro translations and the events can all be captured with Gopro cameras which can then be shared and the best footage awarded a prize. This would help to further customer engagement and push Gopro to the forefront of the action-oriented business, such as X-Treme sports and other venues where the company could really benefit from more exposure (Locke, 2000). As Weldon and Eadie (2009) point out, the new… Continue Reading...

Strategies for Achieving Competitive Advantage

environmental circumstances. Taking into account the expected financial and competitive conditions and preliminary marketing, sales, manufacture and logistic plans, it becomes possible to undertake an estimation of expected demand in the future and from this foundation a business plan and strategy is developed (Mentzer, Myers, & Stank, 2007). As pointed out by Greenspan (2015), the demand management of Walmart Stores, Inc. is one of the major determining factors to the success of the organization. Taking into consideration the massive size of the company, efficacious and well-organized demand and inventory management is of great significance. Walmart Stores, Inc. starts out… Continue Reading...

Rebranding at Reebok

undergo a change in logo, product line, packaging, advertising and other aspects of marketing with the aim of differentiating themselves from competitors, restoring image, and regaining lost market share (Khaund, 2014). Rebranding may also be informed by the need to adapt to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous image as a brand, the reason for rebranding, as well as… Continue Reading...

Walmarts Marketing Strategies

marketing Strategies Walmart retail chain is ranked as the number one and top most retail chain not only in the United States, but also in the world (Farfan, 2016). Starting out as a single store, Walmart has developed to turn out to be the biggest company in the world in terms of revenues. The business undertaken by Walmart as a company encompasses restaurants, superstores, retail stores and also warehouse clubs. The company also undertakes e-commerce through its website Walmart.com. In terms of retail products,… Continue Reading...

History Of Government Intervention in Tobacco Markets

on restrictions surrounding the sale of tobacco. Some of the restrictions have related to marketing tobacco products, but taxation policy has also played a key role. In general, tobacco is an addictive product, such that there is low price elasticity of demand. A tobacco consumer is likely still going to be a tobacco consumer even after a tax increase, and this encourages government to increase taxes on tobacco, especially when combined with a public health objective as well (remember that government pays Medicare, Medicaid and the VA, so pays for a lot of health care for smokers). However, if… Continue Reading...

Zappos.com Assessment & Analysis

Zappos, up to and including Hsieh, will include the following: • marketing Efficacy • Supply Chain Infrastructure Quality and Efficiency • Public Presence and Image • Company Culture • Employee Morale/Attitude • Sources of information that can or will be accessed for this project include: • Reputable internet sites. (e.g. government, newspaper sites, cable news networks, etc.) • Peer-reviewed journals (from EBSCO, Gale, JSTOR, etc.) • Other academic journals • Approach to this report and presentation will include: • Focus on facts -- not hype or PR spin • More focus on recent news and updates • Strong focus on… Continue Reading...

Social Responsibility and Ethics in Corporations

.....ethical plan and strategy is integral to an organization's overall commitment to social responsibility. In " marketing Ethics and Social Responsibility," Marinova (2013) first discusses the general importance of ethics as a general marketing strategy, in order to promote the brand as one that is socially responsible and thereby position the organization not just ethically but also strategically within the marketplace. Next, Marinova (2013) defines terms related to ethics and corporate social responsibility to help organizations to identify their weaknesses in these areas and make strong commitments to change and revising their ethical policies, particular in… Continue Reading...

Challenges Of Nigerian Writers in English

reactions to the phenomena of globalization and democracy, and ineffective do-it-yourself (DIY) marketing/promotion and publishing (Kehinde Ayoola, 2006). Through this response paper, I will articulate my standpoint, in writing, with regard to the abovementioned article, and the values and concepts expressed in it by the writer. My aim is connecting personal experiences with the topic of the essay. It is my sincere hope that this reaction paper will offer readers a meaningful and transformative reading experience, arising from the interaction between the meanings I construed from the article and my readers' meanings (WHAT A RESPONSE PAPER IS AND IS… Continue Reading...

Organizing and Leadership Theories

organizational processes are also grouped according to functions (such as finance and marketing), product divisions (such as food products and personal care products), or geographic locations (such as North America, Europe and Asia) (Altman, 2016). It is important to note that no single structure applies to all organizations. For instance, organizations in vibrant, active industries often require structures that permit agility and responsiveness, while those in stable, staid industries may often succeed with more rigid structures (Felin & Powell, 2016). In addition, an organization may deploy more than one structure at the same time. For instance, an organization may… Continue Reading...

My Career and How to Advance It

program will build on my existing bachelor's degree of business administration in marketing and provide me with the professional credentials I need to continue my relationship building with key members of the Kuwaiti financial services industry. I know going in that successfully completing the MBA program will provide me with the enhanced business insight that is needed to compete effectively in the 21st century marketplace as well as the ability to apply what I have learned from the course work in the workplace. From a strictly rational perspective, completing the MBA program will also help me to earn far… Continue Reading...

Al Sadeem Landscape Strategic Analysis

it has been in existence, it faces significant challenges relating to marketing and financing. Based on a careful analysis of the company's internal and external environments, this case study provides recommendations for overcoming these challenges. 3. Case Methodology The case study was predominantly based on secondary data obtained from the company. Relying on secondary data often overcomes the challenges inherent in collecting primary data, especially in terms of time, effort, and cost. Consideration of these factors was particularly important in this case. Nonetheless, bias in the underlying primary data is often a major shortcoming of secondary data. 4. Founders,… Continue Reading...

Electronic Database for Records Medical Division

activities, and to increase utility of the data provided to the sales and marketing areas. Functional Specification: The functional specification for this project is the following: when an enquiry is received, details of the enquiry will be recorded on the database. The Medical Associate may then search the database for either historical data or standard letters by entering one or more search criteria. When the appropriate past enquiry or standard letter has been identified, the information can be provided immediately to the enquirer over the telephone. With all enquiries kept in an electronic database, the Medical Affairs Department will… Continue Reading...

Project Management

awareness and training. The process may also involve restructuring the organisation, establishing new offices, as well as marketing, branding, and public relations efforts. These processes often involve millions or hundreds, or even billions of dollars. Accurate estimates of the amount of time and financial resources required to accomplish the project must be made. This is crucial for avoiding unexpected costs and delivering the project within the required timeline. The project manager can choose from a number of techniques as far as time and cost estimation is concerned. These include relying on historical data or previous experiences, expert judgment, as… Continue Reading...

Glaxosmithkline and Porters Five Forces

among the best when it comes to revenue, their investment in research and development, their sales/ marketing mix and overall profit amount in terms of dollars.   This level of performance by GSK is clearly emblematic of their belief in, and executive of, Porter's Five Forces. This will be explored and illuminated with specificity throughout this report. The other major point of analysis that will be explored in this report is how GSK is leveraging its resources and competencies so as to achieve and maintain a leading position in the pharmaceutical industry, both in the United Kingdom as well as… Continue Reading...

Marketing

of salespeople's coping style. International Journal of Business and Management, 9(6), 1. Diet Coke marketing Strategy Introduction The objective of the marketing strategy is marketing new Coca-Cola packaging that is very innovative. Coca-Cola is one of the manufacturing organizations in the world. It also boasts of the biggest distribution and marketing networks of any non-alcoholic beverage in the world. It is headquartered in Atlanta, Georgia, in the United States. The company is best known for the Coca-Cola drink. The company is currently aggressively marketing Diet Coke which is being marketed as a "healthy soda" with Vitamins B12, Vitamin B6, Magnesium,… Continue Reading...

Business Management and Supervision

Performance Improvement Carl Peterson is a marketing assistant at a medium sized investment firm in the U.S. He has been in the position for the last 1 year, and he is primarily involved in supporting the marketing manager on sales and marketing projects. This role specifically entails aspects such as organising market research, analysing questionnaires, compiling marketing reports, conducting promotional activities, and engaging clients. In the recent performance review conducted just a few weeks ago, significant shortcomings emerged in Peterson's performance. The review particularly revealed frequent mistakes, consistent inability to follow instructions, repeated failure to… Continue Reading...

An Indepth Analysis Of Diversity Management

market diversity. The approaches ascertained and covered by the interview agenda are listed below: 2.2.1. marketing Strategies Niche marketing targeted at specific ethnic, cultural (multicultural marketing), gender and age groups may be adopted; for instance, marketing specifically to females or a particular age group (say, teenagers), implementing programs with Natives, providing multiple-language services to clients, employing translators or interpreters for communicating internally and externally; and translating major documents in English to other languages for employee or client convenience (Jaworska, 2016; O'Neill, 2016). 2.2.2. Employee Strategies These strategies include actively hiring people belonging to different backgrounds and age groups; organizing cross-cultural… Continue Reading...

Financial Statements Of Xyz Company

level of advertisement being done. It is deemed prudent to increase marketing endeavors in the course of low and slow sales for the reason that there is greater competition and minimal consumer cash for spending. In addition, restocking the shelves bring in a fresh feel and an aspect of variation within the stock inventory. This will increase the number of consumers entering the store and therefore increase the purchases made (Hudson, 2016). References Atrill, P. &Mclaney, E., 2013. Accounting and finance for non-specialists. 8th Ed. Harlow, UK: Pearson Publishing. Euler Hermes. (2016). QATAR. Retrieved from: http://www.eulerhermes.com/economic-research/country-reports/Pages/Qatar.aspx Global Edge. (2016).… Continue Reading...

Developing, Managing, and Operating a Retail Business

optimal inventory costs. A low inventory turnover may be a pointer to overstocking, obsolescence, product deficiencies, and poor marketing. The store can ensure a desirable inventory turnover by using strategies such as price adjustment, inventory control, increasing marketing activity, and minimising the purchase of slow-moving merchandise. Gross margin -- the difference between sales and cost of sales -- also constitutes an important financial dimension for a retailer (Fernie, Fernie & Moore, 2003). Indeed, gross margin can be described as the lifeline of any retail business. A high margin may cause customers to perceive the retailer as overpriced, while a… Continue Reading...

Ethics in Engineering and Public Safety

engineers need to have the personal and professional integrity to withstand pressure from marketing departments. The recent issue with the Samsung Galaxy battery reveals an interesting case study in engineering ethics. In this case, the engineers working for Samsung still do not understand the root cause of the battery problem (Akolawala, 2016). Although the recall and the stoppage in production have cost the company billions of dollars already, Samsung has been willing to choose safety over finances, even going so far as to shut down the specific machines that had been making the Galaxy Note in its Korean facilities… Continue Reading...

Team America Surveillance and Espionage

blood could be monitored at all times to prevent illnesses and disease. Or, the marketing companies might claim that the implant would make it so that a person would never again get robbed because all their money would be stored digitally and accessed through the chip. Whatever the technology is designed to be for, the government can also infiltrate that technology to bring people under its power and sway. Once that happens, people will become like machines, totally programmable like soldiers in Team America. Films have the potential to raise awareness about current events and stimulate audience interest in… Continue Reading...

Vietnamese History Throughout the Centuries

not want the collective model of agriculture to be imposed upon them. They preferred small private farms, and marketing own goods in the Western model Thus in 1986 the South helped to stimulate Vietnamese economy, and shifted to individual peasant-owned farms It was an era of increasingly open trade, as the country could not just rely on the Communist bloc Also, the influence of the South helped Vietnam become culturally freer, with more free speech Confucianism, folk practices, many traditions still remain. Questions 1. What are some of the trends we can see throughout Vietnamese history, which define Vietnamese… Continue Reading...

Facebook Web Presence Analysis

is a multinational corporation specializing in design, production, and marketing of apparel, footwear, accessories, equipment and services. Headquartered in Oregon in the United States, the company has taken the advantages of social media such as Facebook to create global awareness for their products. Typically, Nike is taking the advantages of a key element in the Facebook to achieve the company objectives. For example, Nike has launched its website in the Facebook posting their logo on the Facebook. Thus, the Facebook has assisted the company in sharing video, photos, information about their products and services. In September 2016, Facebook recorded… Continue Reading...

Accreditation Costs Of Healthcare Organizations

delivery; a positive status has generally been employed as an organizational marketing instrument (Menachemi et al., 2008). A discussion of the financial, time, and associated costs of earning and maintaining accreditation One view regarding the issue is that substantial personnel time and efforts, and organizational funds, are devoted to accreditation; these precious organizational resources may be put to better use elsewhere (for instance, in pursuing clinical care and service programs). Accreditation-related costs are a greatly debated and discussed issue in health plans. Accreditation is one major investment, but healthcare organizations usually wonder whether all that commitment of energy, time,… Continue Reading...

Sea Treasures – Business Model

ornamental fish varieties, and pursue measures for control of such trade (Jacobi & Magalhaes, 2010). Social marketing and digital media, is, perhaps the most revolutionary change that has occurred in the business world. Purchase decisions are now influenced by informed choices provided on a business website, product reviews and information shared on social media sites. The changes are revolutionary. One must follow suit or lag behind in the marketing and sales competition (Bradley, 2016). It is suggested to marketers that in order to attend to aquarium needs by households in the short-term (Selvarasu & Sankaran, 2011) by retaining aquarium features,… Continue Reading...

Supply Chain Strategies

the thoughts and perceptions of personnel, management, and also mirror the organization, design and marketing of a product (Christopher and Towill, 2002). As a result, effective agile supply chain strategy placements are reliant on the alignment of environmental decisions, approach, and espoused expertise, procedures, or structures (Christopher and Towill, 2002). According to Christopher and Towill (2002), ideally companies should endeavor to benefit from the strong suits and advantages of both agile and lean supply chain strategies. Relatively, both of these approaches and models can function at particular periods, however in the similar setting. On the other hand, both the… Continue Reading...

Maison Lanvin Company Analysis

creativity and innovative is very critical for the success of an organization, the technological innovation and digital marketing has made new competitors emerge disrupting fashion companies faster than before. For example, the technological innovation is creating a new business while destroying the old businesses. Despite the influx of technological innovation in the fashion business, creative ideas are still critical for the competitive market advantages for the fashion business. The concept of creativity is an ability to come up with new ideas. Over the past decades, the creativity has become a hot topic in business and academic worlds, and has… Continue Reading...

Emotional Exhaustion Among Salespeople

Jeffrey K. Sager discusses in the abstract, sales person blowout. Salesperson blowout is a continuing major concern in industrial marketing organizations (Lewin & Sager, 2009). The authors analyze the viability of specific coping strategies and their impact on work-related stressors and salesperson burnout. This topic has not seen much research or analysis and thus the authors set out to examine problem-focused as well as emotional-focused coping and the impact these two coping strategies have on role stress, specifically emotional exhaustion. Nevertheless, mixed results came from emotion-focused coping, creating additional research-based questions. The introduction starts with emphasis on the critical… Continue Reading...

Ultimate Nutrition Policy Statement

a child for illicit activities, above all for the manufacture and marketing of drugs as defined in the pertinent international treaties, or work which, by its nature or the conditions in which it is undertaken, will probably be detrimental to the health, safety or morals of children (United States Department of Labour, 2016). 2. Employment Chosen at Liberty There shall be no use of forced, bonded, or compulsory labor or any other form of labor, which include use of involuntary penitentiary labor, and enslaved or trafficked individuals. This shall also include transporting, concealing, enrolling, shifting or accepting susceptible persons… Continue Reading...

Benefits and Shortcomings Of Outsourcing Sports Venue Services

their businesses in order to cut costs. For example, sport venues companies are obliged to turn their marketing businesses to the third party. The major benefit of turning the sport venue services to the third party is the revenue growth. It is essential to realize that ticket sales are the major operation of the sports venue, by allowing other parties to take over non-core businesses, sport venue companies will be able to focus on the businesses that generate more revenues. Moreover, the sports venues provide several soft services that include cleaning, catering, security, vending machine services and receptions. While… Continue Reading...

Chinese Sport Venue and Market Values

because Chinese markets have not been favorable. In term of marketing, NFL relies on the social media such as Facebook, Youtube, and Twitter to reach millions of people in the United States, however, these avenues are blocked in China. Moreover, NFL face challenges in addressing the problem of counterfeit merchandise. Many NFL products have counterfeited in China making the company lose income. The logistic problem is another challenge facing the NFL. Since the NFL teams are not ready to stay in China, traveling to China this week to play games and return to the United States the same week… Continue Reading...

Social Shift from Religion to Spirituality

built partly on the prior process, but with major associated discontinuities. It may be considered a wholesale religious commodification: marketing of religious notions, authentic service claims and religious buildings to company or individual profit and promoting the corporate capitalist worldview and lifestyle (Carrette and Richard 15). Such a reselling takes advantage of the historical authentic feel and respect of religious traditions (commercially known as corporate goodwill) whilst simultaneously separating itself from all negative implications linked to the religious within a contemporary secular context (i.e., rebranding). This is the precise burden of spirituality as an element within these contexts, enabling… Continue Reading...

Sports Marketing Plan

Traditional Media Strategies The use of traditional media in sports marketing remains popular. Indeed, sports marketers spend a great deal of resources on television, print, and radio advertising, with sports comprising a substantial portion of ad spending for television and radio channels. A significant percentage of sports fans actually watch sports events for the commercials. They tend to enjoy the commercials more than the game itself. Traditional media enables sports marketers to reach geographically dispersed consumers at a fairly low cost per exposure (Swayne, 2011). Take an event like the FIFA World Cup, for instance. The event has… Continue Reading...

Marketing an Emba Program in Vietnam

marketing Plan The following a marketing plan for entering the Vietnamese market. There will be several issues covered, including the market and product analysis, external analysis, an internal analysis, and an action plan. Then there will be conclusions. The Vietnamese market is a terrible one to enter, in short. There has to be a better market. While the market is large in population, and its wealth is growing, the average Vietnamese cannot afford to pay tuition for Western-quality higher education. The actual size of the… Continue Reading...

Information Technology Goes on and on

help me to identify my customer base and target them. Data as a Service platforms for marketing verticals are instrumental in providing this sort of assistance (Harper, 2016). I can use the cloud for infrastructure purposes in general, as well. Information systems are both a strategic weapon and a survival tool. They are strategic in that they are a viable means to effect competitive advantage. They are survival tools because one must have them to serve customers today. Information Silos Information silos are individual databases or data marts not connected to other data assets (Harper, 2016). Enterprise integration application… Continue Reading...

Business Organization Questions

is a graphic designer who is in charge of marketing, the person in charge of coordinating the venues and scheduling the event itself, and the person in charge of fundraising and promotion. They frequently experience conflict related to the small details of the event: color schemes, themes, and overall tone and message. Through the conflict, the team members get to know each other better. They see that in spite of their differences, they actually work better together because of the "Thank you, I would never have thought of that!" moments that create success. 6. Does a leader have any… Continue Reading...

Small Local Business Marketing Plan

with the aesthetics and grooming needs of contemporary urban consumers. This business uses a wide range of marketing methods to promote their business. Word of mouth is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers promotional contests through their Facebook and Instagram accounts. One of the promotional contests partnered with local artists to offer art giveaways for customers. Another contest asked followers of their Facebook and Instagram accounts to post pictures of "their favorite urban legend," "their favorite urban dog," and "their favorite food," and selected winners for… Continue Reading...

How Supreme Court Justices Are Appointed

would get elected would be ones that craft good marketing campaigns to win popularity contests, not ones that are actually good judges. For example, elections could in theory prevent conservative judges from passing legislation that restricts civil liberties, and yet, the recent election shows that a significant proportion of Americans are stupid and cannot be trusted. Americans have no idea what qualities to look for in a judge, and would vote for judges based on their television commercials, what their church tells them, or what their conservative radio talk show host tells them instead of based on how accomplished… Continue Reading...

Accounting Report for Referral Credit

Bearing this in mind, Runway should record the $25 referral credit as a marketing expense or revenue reduction in the income statement of the company (IAS Plus, 2016). When would Runway record the $25 Referral Credit? In accordance to FASB Codification 605-50 Customer Payments and Incentives, i. if the consideration is in the form of goods, services, or cash offered willingly by a vendor and without any charge to consumers ii. can be used or comes to be exercisable by a consumer in a single exchange transaction, then a vendor shall recognize the cost of the sales incentive: 1.… Continue Reading...

Accounting Report

signified the fair value of a new consumer of the business were to utilize a marketing company to acquire them. This is indicative of the two requirements for fair value and a third party. Considering this, Runway should record the $25 referral credit as a marketing expense or revenue reduction in the income statement of the company (IAS Plus, 2016). Comment by GL: Lacks clarity 2. When would Runway record the $25 Referral Credit? In accordance to FASB Codification 605-50 Customer Payments and Incentives, if the consideration is in the form of goods, services, or cash offered willingly by… Continue Reading...

Oreo's Entry into China and India

rates, this is a particularly appealing approach to acquiring the capital necessary for long-term investment (research and development, marketing, taste testing, consumer surveys -- all of this could be funded by corporate bond sales at low interest rates). The research and development could be slated for 1-2 years with a finished product developed and ready to be marketed in China thereafter. Brand development would follow and the Americanization of the product could be achieved once the culture had shown an interest in the "American" cookie and method of eating. A small R&D team is all that would be needed… Continue Reading...

Rivalry Strategy Tool

in price of similar products <2% 2-5% 5-10% 10-15% (X>15%) One of the key marketing strategies used by Samsung is having low-priced products. In turn, comparing the price of their similar products against those manufactured by Apple is apparent and significant. For instance, when the Samsung Galaxy S6 was launched in the market, it retailed at a price of £410 whereas the iPhone 6s was launched in the market at a price of £539. The price variance between these two products that are similar, technology wise is about 23 percent. Therefore, this indicates that the difference between competitors in price… Continue Reading...

Fujitsu Limited Case

goals. Though firms often define their business strategy and how their functions ( marketing, R&D, finance, and so on) will support it, they sometimes, if not usually, fail to align their innovation endeavours with their business strategy. In the absence of an innovation strategy, it may be quite difficult for a firm to sustain its innovation efforts. The firm must have what Pisano (2015) refers to as an innovation system -- a consistent set of mutually dependent structures, processes, procedures, and policies that inform how an organisation looks out for problems in the market and designs solutions to solve them.… Continue Reading...

Application for Medicine Studies Motivational

medical school. In my undergraduate, I pursued international business, and international marketing for my Master's. The world of business has important implications for medicine in the real world. As a discipline, business is generally concerned with efficient utilisation of resources with the aim of achieving the most possible return on investment. A business manager decides which products to offer to which markets, and the best way of delivering the products. They utilise a combination of human, technical, and financial resources to ensure the product is delivered to the target market whenever and wherever needed, thereby facilitating the realisation of… Continue Reading...

Starbucks Financial Assessment

Via brand (Schultz & Gordon, 2011). Internationally, the company is also a leading brand, very well known, supported through excellent marketing, including product placements in blockbuster films, as well as extensive use of social media marketing (Phan, Thomas, & Heine, 2011). With the company demonstrating increasing growth internationally, especially the Asian markets, the organisation also appears to be well placed internationally (Starbucks, 2017a). To assess the way in which investors appear to be perceiving the current and potential future performance of Starbucks, rather than just considering the number of stores in market share, the stock price movements can also be… Continue Reading...

Types Of Information Systems for Startup Business

startup companies, the key business functions include: Sales and marketing, HR, Finance and Accounting, and Manufacturing. Present-day startups require information systems for monitoring all their business operations, such as business planning, material acquisition, production, quality control and delivery to markets. In view of the aforementioned key business roles of startup companies, the chief information systems required are; marketing and Sales Information Systems, Production and Manufacturing Information Systems, Accounting and Finance Information Systems, Strategic Information Systems, Enterprise Collaboration or Office Automation Systems and HR Information Systems (Al-Mamary, Shamsuddin & Aziati, 2014). Functions of Information Systems Sales and marketing Information Systems… Continue Reading...

Strategic Planning

(Ashe-Edmunds, 2016). Another benefit for strategic planning in the long run is that it facilitates test marketing. In particular, a long-term strategy allows the business to instigate and put into place changes in stages and in lesser, more controllable sections. For instance, if the price of a product is changed or an item is added to the product line, a business is able to do so in minimal geographical expanses to measure the results. This curtails the organization's losses in the event that the initiative does not work, or facilitates the organization to make a change to its strategy prior… Continue Reading...

Social Psychology

classes that people actually enjoy attending, or more social engagements rather than viewing the classes as punishments. marketing is essentially about persuading people to change their behavior. In this case, the new owner needs to change not only how a customer spends money but their entire lifestyle. This requires the offering of incentives that are far beyond simply saving a few bucks on membership, because the customer knows that they could save even more money by not using the gym at all. To motivate and persuade clients to spend money on membership, the customers need to perceive value in the… Continue Reading...

Globalisation and Business Cultures and Practices

in products and services (Steers, Sanchez-Runde and Nardon, 2010). Though marketing practices may differ from country to country, MNCs deliver products and services to a global audience. Automobile products offer a perfect example. For instance, Japanese or European car manufacturers deliver vehicles with similar specifications (in terms of design, functionality, engine performance, and so forth) to consumers all over the world. Also, electronic devices such as smartphones, tablets, television sets, and music players are sold in precisely identical configuration throughout the globe. The standardisation of consumer products and services demonstrates that the needs and wants of consumers across the… Continue Reading...

Consumer Protection Memo

regulation. Several regulations have been enacted to protect the consumer in several fronts, ranging from consumer products and marketing practices to financial services (Argo & Main, 2004). The area of consumer products is one that has been subject to extensive regulatory supervision. Government regulations mandate businesses to properly label every consumer product, clearly highlighting the risks associated with consuming the product. As early as 1927, the U.S. government passed the Federal Caustic Poison Act, keen on requiring consumer product organizations to disclose toxic hazards. Since then, several other consumer protection regulations have been passed, notably the Food, Drug, and… Continue Reading...

Visual Analysis

(2008). Visual metaphor in advertising: Is the persuasive effect attributable to visual argumentation or metaphorical rhetoric? Journal of marketing Communications, 14(1), 59-73. Scott, L. M. (1994). Images in advertising: The need for a theory of visual rhetoric. Journal of consumer research, 21(2), 252-273. Continue Reading...

Case 16-2: the Cable Guys Accounting

to another party if it wants. Likewise, the entity which is the seller is prevented from marketing those goods to a different party. For this reason, in this case, it is proper to categorize proceeds upon transport of the supply to the delivery service although the delivery service is a 100% less significant of CoAx. What's more, it is interesting to know that CoAx does not have any performance responsibility. This is of course after the goods are given over to the transporter as TeleCo will be the ones that will be performing the shipment insurance. Question 3 Yes,… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

Situation Analysis marketing to Millennials is important. The problem has been that they have been ignored and instead, their parents were the ones that were a market to for many years. This is significant since parenthood is altering the way millennials have been interacting with products and how they pick the products. Before they had children, millennials were particularly more likely to purchase brands that they looked at as having amazing quality. This was regardless of the value. They now put a greater stress on convenience and price in… Continue Reading...

How Diversification Can Help Ceos Financially

After identifying a "viable business model," they also help new ventures: a) develop organizational structures; b) transfer marketing experiences; c) recruit key personnel; d) provide technological insights; e) secure follow-up financing," strengthening related diversification (which has a "distinctive advantage over unrelated diversification") (Zhang, 283). This research is significant because it shows the level of research and follow-up support needed for VC firms. It also is valuable because many technology companies got their start through VC investments, and when those same companies diversified, they also counted on investments from venture capitalists. Today's student may be among entrepreneurs in the future,… Continue Reading...

Cialis Marketing Plan

the drug seem more comfortable to use through open discussion of ED. This will then lead to higher sales. Part 4 marketing activities for Cialis should aim for presenting ED as a normal problem and Cialis as a remarkable, long-term solution. This can be done by sending drug representatives to physicians and letting physicians know that Cialis is a better, safer, more effective alternative to Viagra. With just a 20-mg oral dose of Cialis, men with ED can experience sexual stimulation a lengthier period of time versus the standard Viagra dose of 50 mg. Since partners are encouraged to talk about… Continue Reading...

Hsms Gap Analysis Hazard Identification and Risk Assessments

equal in importance to other business functions like finance, marketing and production. When health and safety is embedded as part of business, results would be, good company image and reputation, better employee motivation and morale, improved efficiency and ultimately increased profitability. The implementation of a sound health, safety and environment (HSE) management system provide an effective framework to minimize or prevent accidents and ill health. The aim of this report is to assist decision-making, planning and implementation of the construction projects, by minimizing the risks to employees and associated workers with the construction activities. Thereby, improving the cost effectiveness,… Continue Reading...

Mcdonald's

amidst newer competitors. Their ability to convey community while hiding their marketing scheme is also notable as an effective means of brand building and creating trust and loyalty with their customers. Catchy jingles, popular celebrities, fun toys, they all make up McDonald's still effective advertising strategy that evolves as each year passes. The mixed use of old and new symbols helps tie back to tradition while adapting to the new challenges presented by an ever-expanding market. American society is an evolving culture as well. The author makes a note of this towards the end of the article by suggesting… Continue Reading...

Impact Of Syrian Refugee Crisis on Marketing Arena

Strategic management and marketing theory demonstrates that marketing activities are significantly affected by events in the external environment (Mullins & Walker, 2013). For instance, the PESTEL framework shows that business and marketing decisions must be made in consideration of political, economic, social, technological, environment, and legal factors. One event that is increasingly affecting marketing activities is the Syrian refugee crisis, which has resulted in the influx of hundreds of thousands of refugees into Europe (Kleintop & Schwab, 2015). This text considers the implications of… Continue Reading...

Gensin Case

to deal directly or indirectly with legal issues, from the regulatory requirements of marketing through to employment and health and safety law, as well as issues such as product liability for the research and development department (MacIntyre, 2014). As May will also be looking at the way services may be allocated with the aim of reducing the number of suppliers, the potential for single firms to provide for different needs may also be considered, which may also mean that as the task progresses external members of legal firms may be invited to participate as some meetings. The team members… Continue Reading...

Elements Of Marketing Strategy

marketing Segmentation is dividing customers according to "distinct characteristics, needs or behaviors.". This is distinct from targeting, which takes those segments and then seeks to determine how valuable each segment is to the business. So the targets are roughly the segments, put into order of attractiveness. Positioning is how the product's messaging will position the product for each segment. What this really means is finding the messaging that will appeal to each target market, based on its needs and behaviors, as identified during the segmentation process. Dolan… Continue Reading...

Strategic Plan

in 2000, Tex is a fictitious technology firm involved in the design, development, production, and marketing of a range of consumer technology products, including digital watches, virtual reality headsets, as well as consumer applications. The company seeks to make life easier, funnier, and more fascinating for the consumer by delivering innovative, everyday technology products. The company is headquartered in San Francisco, California and has operations throughout the U.S. In a little less than two decades, the company has achieved tremendous success as exemplified by the considerable increase in its customer base, customer satisfaction levels, and financial performance. In the… Continue Reading...

Introduction to Global Business

feedback is provided and what metric is to be measured. Chapter 12 Chapter twelve discusses global marketing. To begin with, international markets include consumer, industrial and government markets. In such markets, there is marketing research, which is information gathered at one particular time whereas marketing intelligence system is information gathered regularly over a period of time. The gathered information can either be primary or secondary information. In entering global markets, there are four phases in developing products. These include concept testing, business analysis, market testing and commercialization. It is imperative for a business to note that the adaptation of such new… Continue Reading...

Swot Analysis to Develop Strategy

Such skills help to inform the principals about what they need to do in terms of accounting, production management, marketing and other aspects of the business. Having these basic skills serves two main purposes. First, these skills mean that the principals are able to leave no stone unturned -- attention can be paid to all aspects of the business, whereas some small business owners might ignore certain aspects of a business with which they are unfamiliar. That will not be the case here. The other benefit of having these skills among the business owners is that the company can… Continue Reading...

Argos Shipping Company Business Plan

start the business in full scale. However, we will use the business and marketing strategy to achieve high profitability by absorbing the unmet demand. Initially, we will focus on the niche market, and underserved routes to serve unmet demand. Moreover, we aim to use up-to-date technology to identify the shortest possible routes to reduce the costs of operations as well as reducing low marketing costs with maximum efficiency to deploy resources. Justification of Flag, Registration Procedure, and P&I Club Since our business is located in the United States, we will need to register our merchant ship in Luxembourg under… Continue Reading...

Woodrings Floral Gardens

formulating the overall business strategy, the operational strategy, and the marketing strategy. Woodrings primarily targets customers within the State College area. With a population of more than 40,000 people, State College is the largest designated municipality in Pennsylvania, providing a considerable market for floral products. Demographically, the company targets middle- to high-income individuals and families -- male, female, diverse age groups, all races, educated, working class, retired, and so forth. The company also targets organizations within the State College area. Behaviorally, the company targets first-time buyers, repeat buyers, and gift enthusiasts. From a psychographic perspective, the company targets individuals… Continue Reading...

Digital Marketing Details and Plans

E- marketing Implementation What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the… Continue Reading...

Marketing Tools for Business Strategy

Emerging Trends There are a number of different trends emerging in marketing, and those involved in the craft should be aware not only of these changes but the implications of them as well. The first is video. Social media in particular has become a forum for video in marketing. This not only means things like Facebook Live and YouTube, but more sophisticated marketing such as Wistia's pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on… Continue Reading...

Digitalization to Enhance Customer Satisfaction at Apm Terminals

The impact of technology CSFs on customer satisfaction and the role of trust. International Journal of Bank marketing, 32(5), 429-447. Kumar, V. (2016) Introduction: Is customer satisfaction (ir)relevant as a metric? Journal of marketing, 80, 108-109. Lee, S., Tongzon, J. and Kim, Y. (2012) E-transformation in port management: an empirical investigation. Paper presented at the Second Annual International Workshop on Port Economics and Policy, 10-11 December 2012, Singapore. Meige, A. and Schmitt, J. (2015) Innovation intelligence: Commoditization. Digitalization. Acceleration. U.S.: Absans Publishing. Mithas, S., Krishnan, M. and Fornell, C. (2005) Effect of information technology investments on customer satisfaction: theory… Continue Reading...

The New Mobile Commerce Revolution

forms of mobile commerce are in motion to one degree or another. When it comes to a marketing mix for the paradigm in question, the advertising mix is going to mimic what is otherwise seen in the mobile revolution. A vast majority of the advertising and similar efforts will need to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers,… Continue Reading...

Operations Management in Education

Reduced overall operational costs by 23% • Introduced an in-house IT system • Recommended a strategic marketing plan to enhance marketing outcomes • Recognised as the best supervisor Company B Responsibilities: • Designing, implementing, and evaluating the operational strategy • Production and procurement operations • Monitoring production standards • Planning schedules and workload • Inventory management • Quality control • Enforcing health and safety regulations Achievements: • Improved delivery time • Implemented total quality management principles • Reduced the operating budget by 5% in one year by implementing a new inventory management system • Reduced workplace accidents and injuries by 40%… Continue Reading...

Americana Group

by impelling consumer insights by means of promotion and marketing (Chernev, 2014). Americana has positioned itself in the consumer market as the biggest and leading food manufacturers and also as the major operators of fast-food brands. Position takes into account the practice of designing a company's brand, image and value in order for the consumers within the target segment comprehend what the company or brand signifies or represents in line with its competitors. In this case, the Americana Group occupies a quality, extensiveness range, and convenient position. As a result, the Americana Group is conveying a message to consumers… Continue Reading...

Career Planning Development and Management

.....personal marketing plan with the intention of marketing myself to my future employer. This is my first step into the management profession and I am excited to settle into a job in this field. This Personal marketing Plan (PMP) will guide me on the areas I need to focus more as far as my career is concerned. I am an American resident having completed all my studies here. Throughout my elementary and secondary years, I held various positions such as class representative. Later, I got… Continue Reading...

Online Marketing and Success

Strategic Approach to marketing Communications When undertaking any business activity, it is important to have a strategic plan. A strategic plan will offer a guideline on the way specific activity should be approached. It will enable the staff, management, and the stakeholders to assess the level of achievement in the organization. The results obtained will be compared with the projections estimated in the strategic plan. marketing communication is an important aspect of any organization (Cheung & Thadani, 2012). It involves the language and presentation used when creating… Continue Reading...

Healthy Meals Delivered to Elderly

are also relatively small companies that have opened specifically to target this niche. There are some challenges, such as marketing, but there are places like assisted-living facilities where word-of-mouth marketing can be conducted. Further, smaller companies must often provide food samples so that seniors can judge if the company's offering is superior to the other options available in that market (Jensen, 2017). Markets with a high concentration of seniors will typically already see competitors, but there are some markets with lower concentrations, but enough to be economically viable, where greenfield opportunity still exists. There is also evidence that the… Continue Reading...

Operational Marketing and Strategic Positioning

.....operational and marketing capabilities on firm performance: Evidence from economic growth and downturns," Ahmed, Kristal & Pagell (2014) show how marketing and especially operational marketing capabilities in an organization can directly improve firm performance overall, with operational marketing being especially critical during slow times or externalities like economic downturns. The results of the Ahmed, Kristal & Pagell (2014) article show the importance of operational marketing and strategic brand positioning, especially as described in chapter 8 of the text. For example, the text lists the seven steps… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

a new form of targeting emerging. A behavioral targeting is referred as an internet-based marketing strategy using different elements that include browsing history and consumer purchase to assist in determining the type of adverts design and display. Typically, consumers are presented the digital adverts to reflect the marketing preferences based on their previous behaviors. For example, the algorithms may be developed to identify consumer who likes to make an online purchasing of energy-saving bulbs. Since this practice is common in the online marketing environment,  the authors investigate the difference between method consumer response to traditional types of targeting, and… Continue Reading...

Digitalization to Enhance Customer Satisfaction at Apm Terminals

and payroll management to customer relationship management, procurement, sales and marketing, forecasting, finance and accounting, and operations management. Digitalization is enabled by pervasive computing (e.g., cyber systems and the internet of things), delivery models (e.g., cloud computing), data analytics, social media, and mobile computing (Heilig, Schwarze and Vob, 2017). These IT systems transform processes, information flows, and people by facilitating the collection, processing, management, retrieval, and distribution of data. The digitalization of processes is essential for enhancing the customer experience, which consequently increases customer satisfaction (Deloitte, 2013). Though there is no universally accepted definition, customer satisfaction essentially means the… Continue Reading...

Meal Delivery Service

relatively small companies that have opened specifically to target this niche. There are some challenges, such as marketing, but there are places like assisted-living facilities where word-of-mouth marketing can be conducted. Further, smaller companies must often provide food samples so that seniors can judge if the company's offering is superior to the other options available in that market (Jensen, 2017). Markets with a high concentration of seniors will typically already see competitors, but there are some markets with lower concentrations, but enough to be economically viable, where greenfield opportunity still exists. There is also evidence that the use of… Continue Reading...

Management and Operation Consulting for Google

a micro and highly aggressive business model. The outlook gives that the business marketing employed is serious but in reality, they have a whimsical marketing side with a powerful impact on Google as a brand. This is evident where the search engine of Google machine is updated from time to time. The updates enable Google home to have interactive features on its gadgets that are designed to engage people in a conversation and in visiting this site. The teams at Google were able to understand that their key to great marketing evolved around the use of viral and creative… Continue Reading...

Samsung New Marketing Strategy

Samsung's marketing Strategy marketing management is an important component for the success and profitability of a company in its respective industry or market. Samsung, a South Korean company, has faced intense competition from Apple and other smartphone companies across the globe. Since 2014, Samsung's profit and market share have significantly declined due to intense competition from Apple and Chinese players. However, Samsung has experienced tremendous profitability and increased in the past year because of the adoption of new strategies. According to Jung… Continue Reading...

Social Work Mental Health Issues

private healthcare institutions to provide promotional materials or suggestions for marketing mental health services in ways that are more appropriate, that target the specific communities and are therefore more efficient and effective. Another way of ensuring target populations receive necessary mental health services is by advocating on behalf of clients via fundraising efforts, which can also be done through grants and other public funding or through the private sector. Social workers can also perform direct outreach by educating clients about services that are available, and by remaining on top of the emerging trends in treatment in mental health. Social… Continue Reading...

Krispy Kreme Case Study

charge higher margins. There are even black markets for Krispy Kreme (Linthicum, 2017).. Another core competency is in the company's marketing. It had a couple of big marketing wins early, particularly with the Hot Donuts sign, and enjoyed more success during the company's boom. That boom was scuttled more by internal issues than it was by marketing -- the marketing of Krispy Kreme during that period was strong, and could have continued with some of the momentum had it not been for other the accounting and governance problems, and issues with the franchisees. Weaknesses The biggest weakness that Krispy Kreme… Continue Reading...

Requirements for an Information System

Reporting on Information Needs This report aims at establishing the process for managing records within the organization and marketing products. This report was requested by Michael Duffy Administration and Business Support Manager, based on the numerous complaints raised by staff regarding the hurdles they face when trying to access information from the current information system. The staff have explained that it is difficult for them to find information that is correct and up-to-date. There are also numerous brochures, and the staff is uncertain what brochures are correct. This leads to the wrong information being shared and provided to potential… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

T. (2016). Are fake online reviews killing consumer confidence? marketing Land. Retrieved online: http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239 Module 2: What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages? The actual effectiveness of online marketing is hardly debatable. Even for luxury brands, which have typically lagged behind their counterparts in terms of using online marketing methods, using online marketing is becoming imperative, which is why online marketing is increasing in all sectors and segements ("Luxury Brands Boosting Online marketing Spend," (2012). A remarkable 74% of small business owners say "networking… Continue Reading...

Apple Market Share Increase for Ipad 4

multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner than ever done before. The issue under… Continue Reading...

Apple Increase in Market Share for Ipad 4

screen, unique design and the multiplicity of applications that can run in its operating system. The marketing plan that is intended in this case in point is the targeted marketing across the Asian and African nations whose market has widely been neglected by the iPad marketing team. The market segmentation for iPad 4 in these targeted geographical locations will be unique and aimed at not only retaining the previous market share and traditional consumers in Europe and USA but also to bring in the Asian and African continents in a more diversified approach and uniquely tailored manner than ever… Continue Reading...

Slp Module 3

Chaiwat Soonvichai, are walking into a meeting in Bangkok. Chaiwat asks Bob casually, 'Do you have the latest marketing portfolio with you?' Bob stops in his tracks and slaps his forehead. 'Why on earth didn't you ask me that earlier? Now there's no time to go back and get it'. The two continue on and conduct a successful meeting yet a month later Chaiwat leaves the company. What went wrong? A. Chaiwat saw the slapping of the forehead as an insult to his intellect. B. Chaiwat felt a great loss of face through Bob's reaction and felt compelled to… Continue Reading...

Review Of Human Resource Management

is the leading firm in the world with respect to the manufacturing and marketing of computer hardware, software in addition to hosting and consultation services in different fields. With the advancement of technology in the present day in addition to globalization, there is an increased level of competition amongst companies and a fight for greater levels of innovation (Harzing and Noorderhaven, 2003). In this case, the role that the subsidiary should play in the host-country is that of an integrated player. This encompasses having high outflow and high inflow. Integrated players take part in the transfer of knowledge to… Continue Reading...

Marketing Management Plan

financial resources required to conduct the research. Market Competitive Tracking Plan An important aspect of marketing is to evaluate what other entities involved in the same offering are doing. This is crucial for staying ahead of rivals. It is important for not only profit-oriented organizations, but also non-profit organizations. Each segment of the non-profit sector comprises several organizations with similar or nearly similar offerings. Besides HtW, there are other non-profit organizations that deal with prisons in low income countries and elsewhere. In such an environment, tracking one's rivals is important. Joseph (2013) provides useful guidelines for tracking the marketing strategies of… Continue Reading...

Commercialization Of Media Influences Political Discourse

news are meant to be presided over by the media institutions. They commonly set the agenda that the increased marketing of news and activities related to lobbying revolves around (Ekstorm). A host of internet related operations is driven by a consumer culture. These are focused on consumption. These are preoccupied with such aspects of life as entertainment and people’s lifestyle than the common well-being and politics.  As time whiles away, new forms of communication technologies emerge. They trigger fresh public orientation forms and widespread public participation in such forms as blogs campaigning cyber protests, cultural jamming and sharing data… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

on the 3 Square Restaurant shows a wide variation regarding their marketing potential as well as the challenges they encounter in the process. Critically looking at 3 Square Restaurant, the business has the biggest potential to do great because of the strategies that the top management has instituted (Dimitri, & Oberholtzer, 2009). The implementation of the market segmentation is what has catapulted it to where it is today as more emphasis is placed on allowing their customers enjoy quality products and services developed to suit their needs. Through the marketing strategy, the company is effective; they are engaging, evolving,… Continue Reading...

Branding a Potrait Studio Online

image of exclusivity. In the case of some media figures, the portraits may be used in marketing their own personal brand. Product Offering The core product should be a personalized digital photograph altered and retouched to customer specifications. For example, some of the portraits may be altered to look as if they were painted by famous artists like Rembrandt in his traditional chiaroscuro style. Other portraits may have handcrafted touches, like actual oil painting superimposed upon them. Each product should be custom, unique, and convey the purchaser's character and the particular image the customer wishes to convey. Online Presence… Continue Reading...

Branding Strategy and Marketing Communication Plan

the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented based on their demographic, geographic, behavioral, and psychographic characteristics (Lamb, Hair & McDaniel, 2009). For the automobile industry, consumers can be segmented as follows. Demographic characteristics Individuals, male and female, families, middle- to high income, businesses, and professionals Geographic characteristics Behavioral characteristics First-time buyers, repeat buyers, seeking functional benefits, with family needs, seeking social status benefits, seeking quality cars, seeking off-road capabilities. Psychographic characteristics Enthusiastic about cars As per the table above, the target market is… Continue Reading...

Group Dynamics and Teams

by the head of business development, the team comprised personnel from various functions across the organization, including sales and marketing, research and development (R&D), procurement, and finance. Reflective Observation The team experience was one of a kind for me. It was my first time to work in an inter-functional team. I had worked in teams before, but I had not directly collaborated with individuals from departments other than mine. For me, working with staff from other departments made the task appear much easier. There was morale, enthusiasm, moral support, cooperation, and stimulating team activities, which I strongly believe were… Continue Reading...

Building an Internal and External Networking

a start-up business may face challenges to raise the costs of marketing since the business has not yet started to make profits, the online social networking will be an effective method to market businesses with low costs. It is essential to realize online social networking is the fastest method to make friends and build a long lasting relationship. At present, increasing number of individuals and businesses have started using the online social networking to get in contact with friends and build a lasting business relationship. With a decline in the costs of computer and smartphones, people have taken the… Continue Reading...

External Business Environment from 3 Squares Restaurant

insights allowing the business develop loyalty programs that are personalized to meet client needs (Ho, 2014). In marketing, 3 Squares also stay to benefit from automated platforms that are designed to provide an in-depth perspective of customer preferences. Quick overviews of the sale specifics are revealed through these systems. Business-Quality Network Technologies Restaurants have realized the significance of having better networks to streamline service operations. Wireless Internet and POS systems have become critical in running of this business other than the traditional focus on new cooking devices. Better networks could eliminate frustration including Internet breakages. Redefined customer experiences have… Continue Reading...

Why Music Matters and the History Of Slavery

that the consumer forever remembers and links to that product. Music is one of the most powerful tools in marketing because of the way it serves a symbolic function. As the author points out, music involves "semantic snowballing," in which signs and symbols lead to cognitive associations. When those cognitive associations lead to actual emotional expressions or behavioral changes, it proves the power of music to change people's lives. Slaves and Free Blacks According to Foner, the United States has been a nation of contradiction and hypocrisy for centuries, since the original Jamestown settlement. The government of the United… Continue Reading...

Product Strategy and Product Life Cycle

develop and utilize product strategies because of their significance in strategic planning and marketing with regards to the achievement of desired organizational goals and objectives. The formulation of a product strategy is also critical because products and services usually undergo a life cycle of new product introduction, growth, maturity and decline. The different stages in new product introduction have considerable impacts on the marketing strategy and promotional initiatives. An example of a product strategy is the introduction of a new software product in the market. Product Life Cycle for a Software Marcu & Gherman (2010) define product life cycle… Continue Reading...

Swot Analysis Of U.s. Automobile Industry

The automobile industry is one of the most significant sectors in the United States economy given the role cars and other automobiles play in the nations public transportation system. An important aspect of the U.S. automobile industry is the car services sector, which is crucial in the nation's public transportation. Apart from the role of cars in public transportation, they also act as status symbols for many Americans. The car services sector is affected by some internal and external market factors that affect the profitability and success of the different players in the industry. These factors can be effectively demonstrated… Continue Reading...

Stuart Cellars Case and Marketing Mix

Temecula, California. The Stuart Cellars case study illustrates some of the core concepts of the marketing mix, including product, pricing, placement, and promotion. Developing a successful marketing management plan for Stuart Cellars requires that each of these elements of the marketing mix be synchronized and attended to regularly, with ongoing analysis and assessment. With a product as universally loved as wine, it becomes critical to set one's own brand apart from the competitors, especially in a demanding and competitive market like that in California. As profitable as the wine business can be, the product itself is dependent on several… Continue Reading...

The Uses and Importance Of Benchmarking

revenues have increased since the implementation of a new marketing strategy. Benchmarking is about comparing those specific performance outcomes with those in other companies or organizations that are recognized as industry leaders or top competitors. There is no use benchmarking against lower performers, because the goal of benchmarking is to reach the status of industry leader or to maintain status as industry leader. In any workplace environment, benchmarking can be used for improving human resources and organizational culture. For example, benchmarking can show what competitors are doing to attract and retain top talent. The benchmarking process should reveal specific… Continue Reading...

Relationship Marketing

Comprehensive Reviews in food science and food safety, 9(3), 303-317. Pride, W. (2008). marketing. Cengage Learning. Visram, S., Cheetham, M., Riby, D. M., Crossley, S. J., & Lake, A. A. (2016). Consumption of energy drinks by children and young people: a rapid review examining evidence of physical effects and consumer attitudes. BMJ open, 6(10), e010380. Continue Reading...

Theory Vs Practice Explained

EBSCOhost, viewed 3 May 2017. Ford, D, & Mouzas, S 2013, 'The theory and practice of business networking', Industrial marketing Management, 42, 3, pp. 433-442, Business Source Premier, EBSCOhost, viewed 3 May 2017. Ghezal, S 2015, 'ASSESSING THE VALIDITY OF A SMALL BUSINESS STRATEGY INSTRUMENT USING CONFIRMATORY FACTOR ANALYSIS', International Journal Of The Academic Business World, 9, 1, pp. 79-87, Business Source Premier, EBSCOhost, viewed 3 May 2017. Grant, P, Arjoon, S, & McGhee, P 2017, 'Reconciling Ethical Theory and Practice: Toward Developing a Business Ethics Pedagogical Model', Business & Professional Ethics Journal, 36, 1, pp. 41-65, Business Source Premier, EBSCOhost, viewed… Continue Reading...

Best Practices in Supply Chains

report things that go wrong or right, sales would have to manage expectations based on the network in place, marketing would have to do the same, etc. 3) Steps would include deciding where that warehouse would be, how service levels would be kept in check, how to meet consumer demand, how to transition from the five warehouses to the single one, etc. The major downside to a single warehouse is that all orders are on hold if something happens at that warehouse. An upside is that there is one warehouse and thus consistency in operations is easier to uphold… Continue Reading...

Zara and Sprint Comparing and Contrasting

brands, and stresses the importance of trend as opposed to a few flagship items. Zara's approach to clothing marketing has therefore been dubbed "fast fashion" because of its similar ecological and ethical footprint as fast food (Wicker, 2016). Customer service is roughly equivalent in each store, but there are different customer service needs for a telecommunications versus clothing store. Depending on the Zara store, sales personnel range from totally detached to openly helpful. The same can be said for Sprint. However, a telecommunications company in the United States is bound to have more customer complaints and in fact receives… Continue Reading...

Marketing Management with Millennials

generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants and needs of the older generations is still relevant to many marketers, the emergence of the Millennials over the last generation and the coming reveal of Generation Z has most certainly changed the marketing landscape and will continue to do so for the foreseeable future. Body When some marketing professionals and people with opinions about the industry are asked about the patterns and changes being caused by the increased emergence of Millennials, many of the older… Continue Reading...

Launching a Car Rental Company at Okc Airport

collection and uses Four performance metrics that will be used to monitor the effectiveness of marketing initiatives and company profitability are as follows: 1. Revenues generated from vehicle rentals. This data will be collected on a daily basis and aggregated on a weekly and monthly basis for comparison to previous periods to assess profitability. 2. Number of cars rented. Similar the above metric, this data will also be collected on a daily basis but aggregated on a monthly basis to determine demand levels. 3. Number of repeat customers. This data will be collected automatically in the company's customer relationship management… Continue Reading...

Multivariate Statistics Compare and Contrast

used for factoring (Statistics Solutions, 2017). Factor analysis is commonly used as a marketing tool to help analyze and assess the market landscape. The research firm to which this report is being presented can do the same thing when it comes to their marketing and the recommendations they give to their clients (B2B International). A method of multivariate statistics that complements and often accompanies factor analysis is cluster analysis. Further, there is commonly a sequence that includes, in order, factor analysis, cluster analysis and discrimination analysis. Also like factor analysis, cluster analysis is typically about trying to group and… Continue Reading...

Correlation Between Variables Understanding Business Forecasts

case given that the impact of an advertising or marketing campaign largely depends on how efficiently the said campaign is executed and how well it clicks with the target audience; and not necessarily on how much a business spends on the same. References Golsbee, A.D. & Gurayan, J. (2005). The Impact of Internet Subsidies in Public Schools. Retrieved from http://faculty.chicagobooth.edu/austan.goolsbee/research/erate.pdf Sullivan, L.E. (Ed.). (2009). The SAGE Glossary of the Social and Behavioral Sciences. London: SAGE. Continue Reading...

St Elizabeths Organizational Structure and Mission

of the organization's progress. The annual report would seem to function more as a marketing resource than an actual informative document. References Nunnery, R. (2012). Advancing your career: Concepts in professional nursing (5th ed.). F.A. Davis Company. St. Elizabeth's Community. (2017). Official Website. Retrieved from: http://www.stelizabethcommunity.org/ Continue Reading...

Technical Instruction for Hp Pavilion

for maintenance of HP Pavilion computer Notebook correctly. Hewlett-Packard is a giant computer company that focuses on manufacturing and marketing of computer systems, printers and other computer products. To achieve their objective, employees, customers, suppliers, and individuals use the computer systems to communicate to one another. One of the company's latest products is HP Pavilion computer Notebook, and the company has sold million of this product to people globally. Apart from being used by employees, the HP Pavilion is being used by suppliers, government and other stakeholders globally. Instruction Manual for the HP Pavilion The setup of the HP Pavilion… Continue Reading...

Campaigns and Super Pacs

unfit for the job. The 2000's continued this trend, however, marketing and commercials increased, both in quality and quantity. Memorable strategies included Gore's criticism of Bush's planned tax cuts and Bush's claim Gore administration would dent the budget surplus. (Baker) 2. Has the US Supreme court case of Citizens United vs. Federal Election Commission (2010) changed the landscape of interest group influence or is it largely the same as it was before? The Citizens United ruling was released early in 2010 (January), and removed the union and corporate ban on producing financing electioneering and independent expenditures (Dunbar). It allowed… Continue Reading...

Marketing Communication Plan for Internal Use

An important aspect of the marketing management plan relates to communication. Key internal stakeholders must be kept informed of the objectives of the marketing plan, progress, as well as any relevant updates as the implementation of the plan proceeds (Ferrell & Hartline, 2014). Effective engagement of internal stakeholders is crucial if the desired outcomes are to be achieved. When internal stakeholders are well informed of the marketing objectives, they are likely to be more committed to the initiative, hence increasing the success of the initiative. At HtW, internal stakeholders mainly include the board,… Continue Reading...

Ecrm Systems for Small Businesses

to offer companies an efficient means of tracking customer purchases and demographic data in ways that can facilitate marketing efforts. The definition provided by Turban (2012), "Electronic CRM (e-CRM) is the electronically delivered or managed subset of CRM. It concerns all forms of managing relationships with customers when using information technologies" (p. 37). While e-CRM is a subset of CRM, virtually all CRM systems use some type of information technologies and the terms are frequency used interchangeably (Turban, 2012). According to Kapoulas and Ratkovic (2015), e-CRM systems provide a number of benefits for organizations of all sizes and types.… Continue Reading...

Ethical and Legal Considerations Intellectual Property and Product Safety

considerations are critical in product safety, intellectual property, and marketing in general. If a company or business entity violates any of the aspects mentioned, it stands a high risk being caught in a web of ethical and legal complications that might destroy it. PhamaCARE finds itself in such a precarious predicament owing to its blatant violation of a number of legal and ethical standards. There were both ethical and legal problems that impacted on its clients and businesses. Investigating behavior is paramount in uncovering issues related to legal and ethical problems of any business entity. Pursuant to the scenario… Continue Reading...

Social, Legal, and Ethical Issues in Marketing

energy drinks (Law Info, 2017). An additional legal issue surrounding the company and its products is marketing and advertisement. In particular, energy drink companies more often than not market their products with the proclamations that they boost and enhance psychological functioning, offering transitory boost to both mood and performance. Nonetheless, from a legal perspective, these companies face the risks of facing lawsuits from the general public and also other organizations because they rarely address the prospective longstanding effects that consuming their products may have (Richards and Smith, 2016). Moreover, in accordance to Cohen (2015), energy drink companies face the legal… Continue Reading...

Vancouver Symphony Orchestra Essay

the objective of gathering information that management can use to create a new marketing strategy for the coming season, and possibly to bring about changes that will stem the losses for the existing season as well.  The survey begins with some basic information – what it fails to do is to provide comparable data.  In other words, it is important to understand the change in buying behavior but the questions only ask about recent behavior, so it is impossible to identify changes in behavior or trends.    The questions then provide some insight into the demand drivers for symphony… Continue Reading...

Yonuts Product Description Essay

snack. Knowing that distribution is a critical element to the marketing strategy for YoNuts, part of the strategy will be to find distribution partners that target a similar market to us.  When those partners are identified and agreements signed, we will then gather further information on their customer bases to update our target market.  If we are going to sell in Store A, then we may as well target all of Store A's customers, not just the ones we have previously identified.  So we expect that there will be further refinements to the target market as we proceed through the… Continue Reading...

Credit Rating Agencies Essay

valuable information to public and private sector organizations to facilitate and fine-tune marketing initiatives (Klein, 2009). Regulatory Environment Current CRA regulation in the United States. At present, the Credit Rating Reform Act of 2006 and the Dodd–Frank Wall Street Reform and Consumer Protection Act (discussed further below) are the primary controlling laws that regulate CRAs in the United States. Likewise, the all-but-in-name United States of Europe has regulatory guidance in place for their CRA sector as described below. Current CRA regulation in the EU.  In an effort to harmonize regulatory oversight of CRAs in Europe, these organizations must now… Continue Reading...

Robotic Surgery Essay

people in the business.  Media reports have focused on issues such as the use of aggressive marketing to promote robotic surgery.  The results have, according to some reports, been negative for patient outcomes.  The rise of robotic surgery may be popular, but there is a perception being promoted in the media that robotic surgery has higher risks, poorer outcomes and is basically being foisted on the public (Langreth, 2013). It does not help when media reports anecdotes, rather than empirical studies, the latter of which are inconclusive the former obviously not as robust as peer-reviewed studies but providing a… Continue Reading...

Us Airways and American Airlines Merger Essay

be consistently profitable. Rationalization also occurs in back office functions, such as marketing and ground operations, where the airline might be able to improve its scale. So the synergies expected from this deal lie with increasing load factors by funnelling people from, say, the US Airways route network onto American flights, and eliminating duplicate flights that the two airlines might have flown at roughly the same time. Further synergies on the operating side are also expected to arise from the deal over time, and the combined entity is expected to be more profitable than its predecessors as the result… Continue Reading...

Legalshield Pre-paid Legal Services Essay

reported that it was changing its name to “LegalShield” and implementing a new marketing plan as part of an overall rebranding initiative that was intended to reflect the manner in which the company had responded to changes in its competitive environment and its acquisition of MidOcean Partners on June 30, 2011 (Carter, 2011). At that time, LegalShield representatives also reported that the rebranding initative would include new corporate literature, training and Web-based outreach programs (Carter, 2011). This rebranding initiative had been give careful consideration based on the company’s existing 40-year-old brand that enjoyed widespread recognition.  Notwithstanding this long-term investment… Continue Reading...

One Nation Under Walmart Essay

positive and negative” (p. 40). A negative effect was experienced by those retailers that were engaged in marketing similar products as Walmart, while retailers that sold complementary products experienced a positive effect (Stone, 2012). In all cases, though, consumers tended to benefit due from the lower prices offered by Walmart and the improved services provided by competitors that were forced to find new ways to compete (Stone, 2012). In addition, Walmart’s presence has also been shown to have a stabilizing effect and in some cases, even expand the local retail sector rather than diminishing it (Stone, 2012).  Notwithstanding these… Continue Reading...

Human Trafficking Essay

enter prostitution, further inflating the demand for trafficked women. This has been a traditional marketing angle in the sex industry, dating back to Roman times when the hetaerae, or foreign women, commanded the highest prices for sexual services. Today, there is an even broader selection of source countries for recruitment. War or a military conflict has fueled the demand for women to be brought to places of conflict so they can provide sexual services for troops. Where a permanent military presence is established, there are always brothels and prostitutes in the vicinity and places for the troops to rest,… Continue Reading...

Carnival Cruise Customer Relationship Management

at the bar or watching a sports game with other males. This type of marketing is targeted to appeal to everyone in the family and show that there is something fun for everyone to do on the cruise. If the families that IS profiles are interested in beaches, then the marketing could also show that of course the cruise line also stops at the beach. What IS allows the company to do is gather and pool information about the targeted market, show what its consumer habits are and what the target’s preferences are. The company can then adjust its… Continue Reading...

Supply Chain Management and Logistics

cross-functional responsibilities. Therefore, employees report to different supervisors in different departments such as logistics, marketing, and production (Murphy & Knemeyer, 2014). 4-10. Discuss The Reasons Why Logisticians Might Be Concerned With Theft. Theft is a global issue affecting not only logisticians but also business owners and consumers alike. Nowadays, the sourcing of raw materials and manufacturing of goods happens in every corner of the globe just as the warehousing, shipping, and consumption of the finished goods. However, cargo theft can occur at any given point in between hence compromising product availability and integrity. Although their insurance provider may reimburse… Continue Reading...

Issues Of Contemporary Logistics in Handy Andy

the distributors than when dealing with Handy Andy. 3. What should Handy Andy’s marketing vice president do? Why The vice president has options of solutions to remedy the situation. It is important to note that the situation is not out of control as any customers have not met the troubles by the retailers and distributors. A large number of customers are satisfied. However this should not exclude the vice president from doing an effective public relation designed to inform the market on the methods of operations of Handy Andy and provide easily accessible channels of reporting any suspected misconduct from… Continue Reading...

Channel Member Marketing Plan

marketing Plan marketing plans can vary in complexity from fairly basic to very complex. There are several types of layers that may or may not exist, depending on the situation. Some of those important layers will be discussed in this report. Indeed, there are items to decide and decipher that include channel design strategy, exclusivity agreements and how best to handle the transportation and display of the product. When it comes to bringing the goods to a point of sale,… Continue Reading...

Patagonia and Sustainability Case Study

can improve, including what metrics it can utilize, and how it should approach sustainability from a marketing perspective. Criteria The current approach to sustainability combines input and output measures. An input measure, for example, is the percentage of organic cotton that the company uses, based on evidence that shows organic cotton is less harmful to the environment than conventional cotton. Programs like Common Threads also reflect an input-based approach, as are the five Rs. These approaches start with program design, but they also operate largely on the assumption that these plans, if executed, will deliver results. There are fewer… Continue Reading...

How to Introduce Business to Social Media

The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can use Pinterest and Instagram to promote their products visually on these platforms. The company can use visual platforms to ensure their imagery and logos are consistent with their brand image and identity. Twitter and Facebook use visual and video data, too, but also offer opportunities for verbal… Continue Reading...

Understanding Nike’s Marketing Channels

supplies footwear, accessories clothes and equipment to different clients. The company also offers services and marketing to many countries around the globe. It has more than 1400 opened stores in different countries (Kreng & Wang, 2013). Nike is also the biggest distributor of sports garments to many athletes. The National Basketball Association has signed a contract with Nike to be providing basketball jerseys to more than thirty teams. Basic configurations, Flow of Products and Typical Participants As a retailer, Nike’s management ensures that it has established a successful basic configuration of the firm. The basic arrangement of the company… Continue Reading...

Selingo and Museus College Costs

to students and other pertinent statistics as the current trend involves marketing by colleges that hides the real information in lieu of more favorable data that lures students in to enroll. Supporting evidence/data/frameworks Such information is where Selingo aims to describe his framework towards improving a failing system. For example, a massive overhaul of technology can shape how colleges inform students on their interests and how students can access educational materials to help them in classes. Because colleges in the United States are now becoming for profit businesses that focus on increasing their money-making abilities, there is a need… Continue Reading...

A Contingency Model Of Leadership and Follower Self Esteem Leadership

promotional benefit and brand awareness levels. Allaham’s (2015) findings are valuable for marketing managers. It is important for marketing managers to understand how to best promote their products or services. Indeed, the appropriateness of a given promotional tool is often dependent on the underlying brand (Allaham, 2015). That is, a promotional tool that works for a certain brand may not necessarily work for another. Furthermore, different promotional tools may have different effects on brand image. For instance, price promotions (e.g. discounts and coupons) may negatively affect brand image by reducing the internal reference price. When products or services are… Continue Reading...

Apple's Human Resources Strategy

by third party contractors, so the majority of its employees work in design, engineering, marketing and sales. The company has a strong retail operation both online and bricks-and-mortar, and those staff are included in this figure. Apple derives its competitive advantage from the brand, which reflects both the strength of its products from a design and engineering standpoint, and the company's marketing, which has fostered a strong brand image, and high brand loyalty that allows the company to lead the market on prices. Apple's strategy really only works if it can continue to deliver engineering, design and marketing at… Continue Reading...

Women in Positions Of Leadership in Business

cultures in all business sectors. Wojcicki started out as Google’s marketing manager and fought her way through the “boys’ club” of what is now one of the world’s biggest firms in any sector (Wojcicki, 2017). Whereas many would have quit in the face of rampant covert and overt forms of discrimination and harassment, Wojcicki pressed on. As she points out in an article written for Vanity Fair, explicit gender discrimination is easy to detect and to point out for its illegality. The real problem with sexism is the invisible, covert acts that plague women each and every day: being interrupted… Continue Reading...

Bin Laden Al Qaeda Financing Crime

terrorist organizations, from al Qaeda to Hezbollah, rely on steady streams of income to fund activities like training, weapons, marketing, and recruitment. When funding is limited, these groups will struggle, but so far it has been difficult to garner consistent collaboration from the international community (Jacobson, 2010). As Naylor (2004) does correctly point out, financing is not the only way to fight the war on terror. The war on terror does need to be a comprehensive and multifaceted solution to a trans-national problem. Freeman (2010) focuses for a while on popular support and the role of popularity in inspiring… Continue Reading...

Marketing and Sales Ethics

understand for certain whether someone is informed or not. To determine the ethics of a marketing action based on whether nor that action targets the informed necessarily relies on knowing the target's level of knowledge. In the vast majority of cases, one simply cannot know, and the cost to ascertain such level of knowledge would make the act of marketing cost prohibitive. In the real world, all the marketer can do is to target the target market, and maintain honesty and integrity with the messaging. If anything, the marketer can play the role of the informer. Certainly, the sales… Continue Reading...

Home Health Care Business Plan

This means that the company needs to optimize scheduling, have a top notch recruiting program, and support this with marketing that will allow the company to continue to grow, as that growth will create advancement opportunities that will help it to attract and retain key talent. Management will need to be kept lean – marketing budgets should be relatively tight given that there is a growing market to serve, and management should mainly focus on one executive and leadership for the caregiver talent. That is where the biggest gains in efficiency will come, so that is where leadership efforts… Continue Reading...

Pepsico Organizational Change Caused by Aquafina Water

to just get the Aquafina brand onto the shelves. With time, the company began to increase its marketing campaigns to stave off competition that was growing. The advertisement budget by Pepsi increased to $40 million in 2002. Unlike the Coca Cola Company, the cola promoting company with Britney Spears is of the view that advertising soft drinks should be done by soft drink companies. They say that since water is not carbonated, it is so pure that they have no promise to make (McKay, 2002). Cultural Intelligence: Managing issues to do with culture and associated with organizational change CQ,… Continue Reading...

Adidas Market Entry

and footballs. Adidas sponsors a lot of athletes and athletic clubs as part of its marketing. Ultimately, this industry is characterized by incremental changes to basic product designs, a strategic emphasis on marketing spending, and distribution, and companies that utilize a global strategy, selling the same way in each country in which they operate. There are a few ways in which the global strategy manifests. First, when Adidas and its competitors seek out endorsement opportunities, they typically look to global opportunities – football stars and clubs are the best opportunities, but other major club sports, and the Olympics are… Continue Reading...

Coca Cola Mission Vision and Values

here. The second clause reflects the brand personality. The company's products aren't particularly good in any objective way, but the marketing around them is universally upbeat and positive. Further, this clause can have internal value as well – optimism and happiness as part of the mission can be expressed internally, such that employees who are in different states of challenge and conflict can view this as an imperative and maybe keep things more upbeat than they normally might. The third clause is actually two distinct clauses. Creating value is merely a restatement of the fact that Coca-Cola is a publicly traded… Continue Reading...

Characteristics Of an Effective Nurse Administrator

healthcare is a basic human right understand that their role also entails a high degree of marketing, whereby the administrator finds ways of establishing competitive advantage. Characteristics The “Test Content Outline for the Nurse Executive Board Certification Examination” reveals several core competencies for nurse administrators. These core competencies include main categories like structures and processes, professional practice, leadership, and knowledge management. Human capital management encompasses organizational culture concerns, resource utilization, labor relations, and the creation of a positive and supportive workplace environment. Financial management includes thorough working knowledge of how the healthcare insurance system works, how to develop a… Continue Reading...

Leadership

on what will happen if failure comes along is not the wise course. For example, an email or other marketing campaign is surely going to fail with a majority of the people that see it. Indeed, if there are 100 emails sent out to prospective clients, it is entirely possible that less than 10 even respond at all to the campaign. However, this is perfectly fine given the amount of time and effort that is generally needed to get the emails in the first place. Further, the reward that can be garnered from those 10 “nibbles” can deliver a… Continue Reading...

Coca Cola Analysis

Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws, environment policy, FDA certification, etc.; Economic factors: gross domestic product, interest rates, forex rates, disposable income, retail price… Continue Reading...

Backend It Business Swot

market effectively. One way to overcome this weakness is to engage in guerrilla style marketing (Ries & Trout, 1997). This means that the business goes after smaller clientele that larger backend IT support firms are not likely to be interested in. This can help the firm to grow and develop its reputation so that it can gradually gain market share. Opportunities: Opportunities are abundant in this field as virtually every company requires an online presence today. Some companies are still well behind the curve and these are companies that can be targeted by my business. By marketing the business… Continue Reading...

Clipboard Tablet Co Marketing and R&d Analysis

were as follows: Strengths: Brand Equity; Company valuation; Extensive international presence; Greatest market share; Brilliant marketing plans; Customer Loyalty and Distribution system. Weaknesses: Competition with Pepsi; Low Product Diversification; Lack of a health beverage offering and Water management. Opportunities: Diversification; Focusing on developing countries; Packaged drinking water; Supply chain improvement and Market lesser selling offerings. Threats: Sourcing of Raw Materials and Indirect competition. Lastly, PESTEL analysis results were as follows: Political and Legal Factors potentially impacting the company: trade restrictions, tax policy, labor laws, environment policy, FDA certification, etc.; Economic factors: gross domestic product, interest rates, forex rates, disposable… Continue Reading...

West Coast Transit Case Study

it in terms of pricing, sales are dropping, and the marketing team must act fast to regain market share or layoffs are very likely to occur. For Pete Denson, Lea Jing, Jon Mahonney, and Katarina Tanney, the pressure is building. Jing alone seems poised, composed and ready to tackle obstacles—but she is leaving in a month for a new assignment. Tanney is facing personal/family issues outside of work and they are weighing on her. Mahonney is calm but does not contribute much other than to place the focus back on Jing and Tanney. Denson loses his cool and explodes… Continue Reading...

Accounting Cost and Performance Management

the case of a nonprofit, soliciting a certain amount of donations from givers through effective marketing campaigns with strong ROI) but again solvency is not the sole objective. Financial soundness of a nonprofit is assessed slightly differently than a for-profit organization. Nonprofits are not beholden to shareholders but they must still remain financially solvent and stable. It is important to remember that being a nonprofit does not mean the organization has a lack of concern for financial data. “Nonprofit is a tax status, not a way of operating: Positive operating results (unrestricted revenue consistently exceeding expenses) are an indicator… Continue Reading...

Mergers and the Vanguard Group

become an asset to the firm, offering valuable guidance in marketing the newly-functional entity. Thus, while a merger certainly did create a problem for Vanguard initially, the fact that Hill was able to recognize the problem as fundamentally an interpersonal and cultural conflict saved the organization. Vanguard was able to generate valuable synergies from the merger thanks to its clarity of vision. These synergies did not come naturally, however, and Hill had the foresight to realize that they need to be worked on. Mergers are the result of effective bridge-building between the merged entities. Simply because an organization is… Continue Reading...

Advertising Campaign Overview Of Dyson Products

than concentrating on extending its floor care range. In the capacity of advertising and marketing advisor to the company, the most trying task will be making it concentrate on a given niche market (Dudovskiy, 2015). marketing consultants who advise their client to commence with a tiny, specialized niche normally receive the reply that their offerings may be purchased by all and restriction of their market will result in them losing out on earnings. But, in the capacity of Dyson’s advisor, I aim to explain to the executive team that for floor care product line expansion, there is a need… Continue Reading...

Consumer Behavior and Puffed Rice

they have traded off for the purchase. A majority of marketing strategists concur with the fact that creation of buyer value proves vital to not- for- profit as well as for- profit firms. In fact, the creation of superior client value proves pivotal to firms seeking a competitive market niche as well as a market leadership position (Smith & Colgate, 2007; Lai, 1995). For grasping the process of buyer decision- making, examining buyers’ value systems is essential. Buyers consider price of product as well as time taken for purchase and experiences with customer service personnel. Certain buyers consider diverse… Continue Reading...

Virtual Teams

IT specialist in India can interface with a top-notch marketing specialist in the company’s United States headquarters. But creating an effective virtual team is not as easy as stirring up a stew according to a recipe and simply adding the top performers at the company to create the right mix. The right blend of character and talents is essential. In fact, the difficulties of creating an effective virtual team is one reason why such teams so often fail. According to a study of virtual teams summarized in the Harvard Business Review, “82% fell short of their goals and 33%… Continue Reading...

The Relationship Of Csr and Employee Attitudes Essay

satisfaction, brand commitment and intention to stay. International Journal of Bank marketing, 33(1), 78-91. Helm, S. V., Renk, U., & Mishra, A. (2016). Exploring the impact of employees’ self- concept, brand identification and brand pride on brand citizenship behaviors. European Journal of marketing, 50(1/2), 58-77. King, C. (2017). Brand management–standing out from the crowd: A review and research agenda for hospitality management. International Journal of Contemporary Hospitality Management, 29(1), 115-140. Lazaroiu, G. (2015). Employee Motivation and Job Performance. Linguistic and Philosophical Investigations, 14, 97. Lemmink, J., Schuijf, A. & Streukens, S. (2003). The role of corporate image and company employment image in explaining application intentions. Journal of… Continue Reading...

Amazon Capital Decisions

are hard to purchase online. Perishable food and other groceries would be a good example. Regardless of the marketing and retail mix in question, the characteristics of the assets involved, how they are allocated and how all of this aligns with the strategic management plans of the firm is all important to consider. Since the presence of online-dominant firms is still fairly new in many ways, pinning down what is healthy what is going to be problematic and the long-term prospects of any given firm, even a firm like Amazon, is not unfair to consider or ponder. Even so,… Continue Reading...

Privacy Risks and Principles

personal information of a user “to third parties for their marketing and advertising purposes without (a user’s) explicit consent” (eBay, 2017). This is necessary so as to ensure that a user is not inundated by spam emails and unsolicited calls from telemarketers. On the security front, the website points out that it takes deliberate steps to protect the information of a user via the utilization of “technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration” (eBay, 2017). The relevance of this particular part of the privacy policy cannot be overstated given… Continue Reading...

Coca Cola Company Case Study

its business operations, which can be seen even through its marketing. Their marketing videos inspire happiness principally and afterward the product. Furthermore, Coca-Cola Company emphasize on relationships rather than solely generating revenues and its advertising and marketing focuses on accomplishing its key goal, which is spreading happiness and endorsing kindness. Coca-Cola Company Generic Strategies In accordance to Porter’s Generic Strategies model, there are four basic strategies that firms can utilize in order to gain a competitive advantage over their market rivals. These strategies comprise of cost leadership, differentiation, cost focus, and differentiation focus (Porter, 1985). With respect to the… Continue Reading...

Whole Foods Market Strategic Analysis

purchasing operating model while developing data-rich, customer-centric category management capabilities is critical to our go-forward merchandising, pricing, marketing and affinity strategies” (Seeking Alpha, 2018). It is important to note that majority of WFM sales comes from loyal customers. In that regard, therefore, the emphasis on category management could be geared towards the need to better serve these constituents. In essence, category management has been successfully utilized before by retailers “as a key component for a disciplined growth and market expansion strategy” (The Partnering Group, 2017). 2.4 marketing On this front, WFM seeks to “allocate our paid media and marketingContinue Reading...

Walmart Human Resource Practices and Change

‘function-based’ implies the firm’s structure has personnel groups performing specific functions. For instance, the functions of sales, marketing, and HR management all have their own departments (Lombardo, J. (2017). The following 4 key element of Wal-Mart’s corporate culture drive personnel behavior: 1. Customer Service 2. Acting with Integrity 3. Respect for Individuals and 4. Striving to achieve excellence (Lombardo, J. (2017) The Adaptive subsystem This may be demonstrated via needs assessment. Various kinds of needs assessments in relation to personnel training exist. Their applicability is dependent on a company’s HR management goals. The following are applicable in case of… Continue Reading...

Apple Expansion into Myanmar

as it does sufficient business in a market to justify it. The company does, however, commit to marketing in local languages, and in some cases selling online. The first element of the market entry strategy will be to find local partners to sell Apple phones. These might come from among the major retailers initially, as Apple will need to partner with companies that are reliable, and to which it might be able to extend credit (if it does such things). The telecom companies are the most likely vendors to help market Apple products. Apple may wish to work with… Continue Reading...

Consumer Behavior Advertising and Cultural Appeal

2014). 4. Suggest ways to utilize group influence in the marketing of the product More often than not, consumers are in alignment with or against different kinds of groups, and that comes to be important to the manner in which those consumers perceive themselves and live their lives. In the same manner as to how they select friends on the same wavelength, consumers also buy brands they believe signify standards they associate with. Realistically associating your product or service with a satisfactory group that your target market is in admiration of can instigate sales into a higher level (Hoyer, Maclnnis,… Continue Reading...

How the Internet Has Changed Society

time, the Internet has radically transformed the business and marketing landscape. The Internet enables the formation of online communities and new identities, in keeping with trends towards population migration and geographic independence. Finally, the Internet presents new challenges in terms of cybersecurity, terrorism, and national security. The Impact of the Internet On Society Increased Dependency on Technology Just less than twenty years ago, only 4% of the world was online; now about 50% of the world is online (Rainie & Anderson, 2017, p. 1). The number of people using the Internet increases, although penetration is likely to be slower… Continue Reading...

Analysis Of Strategy Implementation at the Coca-cola Corporation

It also includes top officers from segments such as technology and marketing and innovation (Narayan, 2010). The leadership team enables the CEO to receive feedback from a wide range of sources spread across the wings of the company (Narayan, 2010). The decentralization move has led to a change in the structural organization of the Coca Cola Company. There are now new offices to make it easier for implementation of decisions made at the local level. Some departments have been centralized (Chokheli, 2015). From the creation of the Bottling Investments Division, it is apparent that the company is adopting a… Continue Reading...

Thematic Integration Of Faith, Learning and Business

(Torry, 2017). For example, a company might spend less money on marketing and more money on employee healthcare, knowing that God or their higher power will be there to help bridge the gap between their fantastic product or service and creating exposure. Faith in God or a higher power means that one has a greater sense of the bigger picture and what’s important right now (Torry, 2017). Such companies don’t feel as pressured to spend so much of their budget on social media marketers or on analysts in order to progress forward. They can focus instead on excellent service… Continue Reading...

Social Networking Effect on Philanthropy

every unique end result via Quality-Adapted Life Years or QALY. When preparing one's social networking marketing campaign, they might be aimed to their mission as well as who they want to interact with. Then channels could be selected according to who they prefer to interact with. For instance, LinkedIn is really a professional application, while Facebook or twitter is likely to focus on a larger and more youthful target audience. Whilst it's appealing to throw oneself in and register to as many cost-free profiles as one possibly can, one should be aware that they are going to have to… Continue Reading...

Grounded Theory and Ethnography in Doctoral

subcultures and target markets and is therefore applicable to other social sciences like marketing. Ethnography is an appropriate method of qualitative research when a subculture or community has clearly defined boundaries of identity and membership, and when participation and observation are possible. This method can be used in virtual as well as in-person environments. One problem or challenge that a researcher may encounter when using ethnography is the inability to properly participate in or penetrate the cultural milieu under observation. This would be the case when the division between insider and outsider is rigid, or when presenting oneself as… Continue Reading...

Jakks Pacific Nadler Trushman Congruence Model

analysis, one of its key strengths is the production and marketing of a wide array of products. This the company accomplishes via the numerous licensing agreements it has in place with well-known toy character trademarks. In essence, JAKKS Pacific “designs, produces, markets and distributes toys and related products, pet toys, consumables and related products, electronics and related products, kids indoor and outdoor furniture, and other consumer products” (Reuters, 2018). However, the company spends little on R&D efforts, unlike is the case with some of its key competitors such as Mattel. The differentiation strategy would not fit too well with… Continue Reading...

Myanmar's Place in the Global Garment Business

a position where it focuses on the design and marketing functions, and offshores production. American firms would look to sell to Myanmar, in the major big city malls, but they also might look to invest in production. The Gap, for example, entered the market via production in 2014 (Micro-Pak, 2017). The US also has a strong retail market, whereas Myanmar does not. There is a significant difference in terms of operational maturity as well. While the Burmese garment industry has been fostered by the government since 1988, it is still a fairly small industry with a minimal domestic business.… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

earned income revenue is that of the Girl Scouts, whose famous cookies have functioned as both a positive marketing campaign as well as an important support for the organization’s activities (Lapowsky 2017). Many people become aware of the good that the Scouts do precisely because of the Scouts’ unique product. The use of social media, of course, has also facilitated sales of the cookies and other nonprofit products and services. Furthermore, nonprofits can now sell their items much more cheaply, using a website or an online portal like eBay. Advertising online is also less expensive, and nonprofits can use… Continue Reading...

Warehouse Management Information Systems and Technology

management systems, which can be modified according to the needs of the firm. Finally, warehouse management can inform the marketing department about pricing differentials, losses, and other issues that can be used to offer clients value over our competitors. References ACLU (2018). Status of internet privacy legislation by state. https://www.aclu.org/issues/privacy-technology/internet-privacy/status-internet-privacy-legislation-state “Inifoplus,” (n.d.). https://www.softwareadvice.com/ca/scm/infoplus-profile/ Narula, G. (2018). Everyday examples of artificial intelligence and machine learning.   Continue Reading...

The Role Of Senior Manager in Eldercare

of specific skills and competencies, including those related to coordination, strategic planning, capital budgeting and cost accounting, marketing, advocacy, and interfacing with policymakers, community allies, and stakeholders. The role of the senior manager is multifaceted and varied, and may shift on an almost daily or even hourly basis. At times, the senior manager will function as a visionary leader who devises strategies for planned organizational change. Other times, the senior manager embodies a transformational style of leadership to empower colleagues and subordinates, particularly in an institution with departmental divisions. The senior executive in an eldercare organization may also work… Continue Reading...

Brand Image Of Sears

the first demographic, but it is also a group that is less impressionable in terms of marketing and its ways are more likely to be set in terms of where they shop. That is why the first group is the primary target, because if Sears can capture them as consumers, they will be able to count on them as life-long customers who will roll over into the secondary target demographic as they grow older. Only 20% of Sears’ consumers are shoppers who are under the age of 25 and so this demographic along with the over 65 demographic is… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

Role of Interactive Social Media in Corporate Social Responsibility Communications 1. Summary One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature ways for consumers to directly respond to Web-based content in… Continue Reading...

Social Media Essay

million (http://fortune.com/2017/04/24/linkedin-users/) d.  Twitter 1. 328 Million active monthly users (https://techcrunch.com/2017/06/27/facebook-2-billion-users/) 2. Less personal than Facebook, better for media and marketing e.  Snapchat 1. 255 million monthly users (https://techcrunch.com/2017/06/27/facebook-2-billion-users/) 2. Opportunities for branding (http://www.newsweek.com/5-reasons-use-snapchat-besides-reason-337485) III. Differences Between Social Media Platforms a.  As marketing Tools 1. No one social media is “better” than the others; they are different, and users interact differently. 2. Therefore, companies and government agencies need to diversify their social media platform and communication strategy to use different media. b.  As influencing the ways people communicate or socialize 1. Some social media is for interpersonal relations, and others are for… Continue Reading...

Dark Net Essay

there are any constructive government uses of the dark web. Morality and marketing- While many people focus on the users of black market exchange venues, particularly on the internet, the people who have been prosecuted for those markets tend to be those who have founded and administered those sites.  This essay would delve into the morality of facilitating criminal activity.  Are the people who set up marketplaces that facilitate criminal activity morally responsible for the crimes that occur on those marketplaces?  If the answer is “no,” then is it appropriate to punish them for providing that marketplace. Outline I.  Introduction… Continue Reading...

Facebook Data Breach Essay

profiles.  Some of these profiles are user profiles, others are marketing, but the most widely recognized usage it to develop profiles of voters or potential voters, in order to target information or misinformation for those voters.  While many are calling it a data breach or a security breach, that term is an oversimplification.  This is because the terms of usage of Facebook, like those for most social media platforms, requires you to agree to sharing your information.  However, at the heart of the issue was the fact that the firms that collected information did not just do so by… Continue Reading...

Implications Of Augmented Reality

business sector, it is expected that the fields of marketing and advertising will explode with AR devices and applications. Marketers and advertisers are expected to embrace these devices because they provide improved capabilities for connecting with existing and new customers.  Problems in Adapting to the Technology While augmented reality will have numerous positive impacts and transform the future, its also associated with some negative impacts. The development of AR devices and applications will contribute to the emergence of a society where people are extremely dependent on technology for daily life activities. This society will be characterized by increased interactions… Continue Reading...

Sexism in Advertising Media

her legs in order to get viewers to want to buy the company’s lingerie, uses all the tricks of marketing to give men and women the idea that owning this brand of underwear will make one into a kind of sexualized goddess. Likewise, in many ads there on television, women are depicted as controlling and jealous for comedic effect while men are shown having to put up with all the foibles of the female sex for laughs. Women are either portrayed as sexualized images or as burdens that are tolerated for some reason by the superior male sex. Budweiser,… Continue Reading...

Dark Web, Darknet, Deep Web Essay

exploration of the internet, and whether there are any constructive government uses of the dark web. Morality and marketing- While many people focus on the users of black market exchange venues, particularly on the internet, the people who have been prosecuted for those markets tend to be those who have founded and administered those sites.  This essay would delve into the morality of facilitating criminal activity.  Are the people who set up marketplaces that facilitate criminal activity morally responsible for the crimes that occur on those marketplaces?  If the answer is “no,” then is it appropriate to punish them for… Continue Reading...

Personal Statement in Fashion Design Essay

a decision to pursue a graduate schooling at Integrated marketing program NYU School of Professional Studies. I have a reason to further my career and give it the best effort possible after undertaking some graduate training. Besides, I will be able to master what is universally reasonable for a good fashion designer. From this experience, I will assess my creativity and preparedness as expected from my new skill. With my initial studies, I will develop what becomes a part of life or a lifestyle that will never change in my life. I desire to have an innate passion seen… Continue Reading...

Hospitality Law Essay

Redskins Name Controversy Pizza Name Offensive or Funny? McDonald's McAfrika burger fail Massive Menu Fail Blanco Basura Incorrectly Translated for Target marketing Kuma's Burger Tasty or Tasteless? (2.) Should the age protected class include the “young” people ( meaning infants or small children under 10 years of age)? Do you think ‘Adults-Only’ policies are discriminatory or a clever marketing strategy? Alinea Crying Baby Story No Kids Under 6 - Discrimination or Smart Move? No Kids Allowed at Restaurants? Morning Show Segment About No Children Policies Hotel policy not to allow minors to check-in without an adult. No More Parental Child-Free Stays in W.… Continue Reading...

Theory Vs. Practice in Small Business Setting Essay

May 2017. Ford, D, & Mouzas, S 2013, 'The theory and practice of business networking', Industrial   marketing Management, 42, 3, pp. 433-442, Business Source Premier, EBSCOhost, viewed 3 May 2017. Ghezal, S 2015, 'ASSESSING THE VALIDITY OF A SMALL BUSINESS STRATEGY INSTRUMENT USING CONFIRMATORY FACTOR ANALYSIS', International  Journal Of The Academic Business World, 9, 1, pp. 79-87, Business Source Premier, EBSCOhost, viewed 3 May 2017. Grant, P, Arjoon, S, & McGhee, P 2017, 'Reconciling Ethical Theory and Practice: Toward Developing a Business Ethics Pedagogical Model', Business & Professional Ethics  Journal, 36, 1, pp. 41-65, Business Source Premier, EBSCOhost, viewed 3 May 2017. Grigorios,… Continue Reading...

Online Marketing Of Namshi Essay

What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the… Continue Reading...

Tim's Coffee Shop Business Simulation

business. Also, you should defend your recommendations by providing references that support your ideas. marketing Analysis Summary Provide a detailed summary of what you observed in this particular area of the business. How did he advertise? What new ideas can you think of for ways Tim’s Coffee Shoppe might want to advertise? Who are the customers and what is their feedback? How can he gain new customers. Action Items Provide a SWOT Analysis detailing the external threats and opportunities and the internal strengths and weaknesses. Strengths: Weaknesses: Opportunities: Threats: Economic Environment/Finance and Accounting/Financial Statements Summary Provide a detailed summary of… Continue Reading...

Big Data and Supply Chain Management Essay

that they were collecting – and one of the applications was to move away from marketing and use data to make decisions about the supply chain (McAfee & Bryjolfsson, 2012). One of the first steps that companies needed to make was to hire data scientists – the sort of people who could process these data sets and derive useful information about them. Data scientists suddenly became popular, for their ability to take vast quantities of data, and derive actionable findings from that data (Provost & Fawcett, 2013). At the heart of the drive to adopt big data is competitive… Continue Reading...

It's Learning Cloud Based Learning Management System Essay

important aspect of conducting trade across international markets and plays an important role for international marketing (Ahmed, Ullah & Allam, 2014). The significance of cultural differences as a major strategic issue for IT’s Learning is attributable to the fact that every country has its own values, beliefs, traditions, and customs. In the learning management system market, cultural differences have negative effects on how students participate in digital learning platforms or online courses (Liu et al., 2010). Cultural factors have significant effects on how learning management systems are developed and utilized within a country. According to Guang & Trotter (2012),… Continue Reading...

Trade Union Act Of 2016 Essay

is a greater need for unions to reach out and communicate with all eligible voting members, even moving towards marketing campaigns to encourage voting, even before looking at the issues. Theoretically, a 100% vote for action by those participating in a ballot may not to be actionable, if they did not make up 50% of the eligible electorate. This change clearly benefits employers, as they are less likely to face an actionable vote. Likewise, to avoid a vote in favour of action, employers no longer need to persuade employees to vote against action, they can simply encourage them to… Continue Reading...

Abortion Essay

to abortion established in the Roe v. Wade case. Proponents on both sides of the abortion debate have used marketing techniques that are designed to evoke powerful responses from the American public in an effort to sway opinion in their favor, but the pro-life movement in particular has resorted to some methods that rise to the level of scare tactics as well as being deceptive and misleading. This essay reviews the literature concerning the origins of the pro-life and pro-choice abortion movements including how their marketing methods have been used in an effort to influence public opinion. Finally, a summary… Continue Reading...

Marketing Plan for Vietnamese Business Essay

Essay Prompt: Develop and present an outline marketing plan with justifications Purpose of the assessment The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into Vietnam with programmes of study. Your Specific Instructions: Your Report should identify as a minimum the following: You are to… Continue Reading...

Ambulatory Service Centers Essay

referrals come from, and why they refer to us. There are going to be a few different types. Professional marketing techniques should be applied, starting with understanding the personas of the different stakeholders who send us patients. Figure out who they are, and how we can motivate them to send us more patients. Slide 7: marketing In addition to understanding from where referrals are coming now, it is also important to understand where we are not getting referrals from. That means a more inquisitive marketing approach, to determine what markets we are not yet serving that we could be,… Continue Reading...

Genentech Book Analysis Business Science

a venture capitalist was critical for bringing Boyer’s ideas to market and coming up with creative methods of marketing experimental, advanced scientific practices. Therefore, the story of Genentech itself covers all the main themes in Hughes’s book: the importance of intellectual property, the means by which science and medicine become big business, and the ethical implications of fusing what could be humanitarian research with profit-driven enterprise. The business processes sections of Genentech are of interest to the case study analyst or business student who wishes to gain insight into the perseverance, patience, and persistence needed to launch a risky… Continue Reading...

Five Principles Of Management

value: application of historical management concepts at a modern organization. Journal of Management and marketing Research, 4, 1. Narula V. (n.d). Human Relations In Management: Elton Mayo. Retrieved April 13, 2018 from http://vle.du.ac.in/file.php/688/Human_Relations_In_Management_Elton_Mayo/Human_Relations_In_Management_Elton_Mayo.pdf Sridhar, M. S. (2011). Schools of management thought. Retrieved April 13, 2018 from file:///C:/Users/MutuaDavid/Downloads/ManagementschoolsofthoughtbyMSSridhar.pdf Continue Reading...

Sexism and the Media

psychology, and he incorporated sex into advertising in subtle ways to help make marketing more impactful and influential on consumers. Thus, from the beginning, sex was a mainstay of modern advertising and the more effective it was understood to be (“sex sells” was the maxim), the more advertisers sought to leverage it. Women were objectified in order to satisfy the “male gaze” as Laura Mulvey put it (Turow, 2009, p. 195). Feminism challenged the notion of the objectification of women for a time, but in the post-feminist culture of today, sex has bombarded media and women appear more objectified… Continue Reading...

Global Operations Management

your product. The reduced operating capital will allow you to channel more funding towards marketing, research and development, salaries, as well as other areas that can help improve your bottom line” (sourcingoverseas.com, 2017). When one opens up a production facility in another country, the manufacturing costs are markedly lower than those in the United States. Labor tends to be one of the biggest manufacturing costs and foreign labor is often markedly less expensive than domestic labor. When one combines this with lower utility costs of running a plant, lower costs of real estate, and lower overall taxes and material… Continue Reading...

Trade and International Business

By taking the basic product, leaving that unchanged, the company can leverage its brand, and its production and marketing strengths. But working with that core, it is recommended that Domino's should change some non-core product attributes to make its offerings more attractive to the populace of whatever country they are expanding into. References Santander (2018). Ireland: Foreign investment. Santander Trade. Retrieved April 21, 2018 from https://en.portal.santandertrade.com/establish-overseas/ireland/foreign-investment Santander (2018). Japan: Foreign investment. Santander Trade. Retrieved April 21, 2018 from https://en.portal.santandertrade.com/establish-overseas/japan/foreign-investment Thoma, M. (2009) Neomercantilism. Economist's View. Retrieved April 21, 2018 from http://economistsview.typepad.com/economistsview/2009/07/neomercantilism.html Continue Reading...

Nursing Healthcare Balanced Scorecard

health measures. Another additional indicator would be to quantify numbers of direct patient referrals: the critical word-of-mouth marketing the healthcare organization depends on for its long term success and financial performance. Driving quality of care, nurse leaders can make changes to institutional policies, technologies, and job characteristics. Patient Safety Patient safety remains one of the easier outcomes measures to quantify. In addition to core indicators like equipment efficacy and error reporting, nurses can also drive outcomes through the implementation of a no-fault error reporting system, The no-fault error reporting system would encourage nurses to report errors immediately without fear… Continue Reading...

Religion and Christian Counseling

far more professional and knowledgeable than a counselor with no background in either, when it comes to marketing oneself to Christian or religious clients. Individualization is a key strength, too, as it is a person-centered quality that allows one to hone in on what makes every person unique and use this to make a connection and provide the right type of technique or intervention most suited to that individual’s needs. Input gives your mind a store of value—a collection of data that you gather along the way, most certainly enhanced by an education in which integrated disciplines are used… Continue Reading...

Sunpower Simulation

to competitor behavior. References Griffin, R.W. (2011). Fundamentals of Management (6th ed.). Mason, OH: Cengage Learning. Doyle, C. (2011). A Dictionary of marketing. New York, NY: Oxford University. Duhaime, I.M., Stimpert, L. & Chesley, J. (2012). Strategic Thinking: Today’s Business Imperative. New York, NY: Routledge. Morden, T. (2016). Principles of Strategic Management (3rd ed.). New York, NY: Routledge. Wit, B.D. & Meyer, R. (2010). Strategy: Process, Content, Context (4th ed.). Mason, OH: Cengege Learning. Appendices Appendix 1: Run 1 - Prices Lowered Gradually Market Share (%) Consumer Net Price ($/kWh) Unit Direct Cost ($/kWh Annual Revenue ($/Year) Annual Net Income ($/Year) Process… Continue Reading...

Health Public Policy Analysis

public health goals in the community. Likewise, the municipality can increase its awareness and regulation of the media and marketing channels, to stimulate a normative environment. If funds allow, inviting high profile celebrity guest speakers to partner with the city’s brand might help to encourage a culture of health in Puerto Santa Lucia. The mayor also needs to work closely with local law enforcement, which needs to embrace the community policing model more readily and involve the public in the decision-making process related to patrols, and non-antagonistic interactions with residents. Proposed Course of Action I. Form coalitions and workgroups… Continue Reading...

Facebook Management Team

Cox is responsible for leading the company’s product management, design and marketing functions all over the world. Cox oversees development of core products and features that enhance the social media site’s appeal for users. How this leader relates to the company’s mission, vision and values. Cox facilitates the business side of Facebook and helps to ensure that profitability emerges from the company’s mission, vision and values and that products produced by the company do not in any way interfere with or contradict the company’s stated mission, vision and values. Mark Andreesen Role. As a member of the company’s Board… Continue Reading...

How Social Media Has Changed the World

Social media impact on holiday travel planning: The case of the Russian and the FSU markets. International Journal of Online marketing (IJOM), 1(4), 1-19. Reid, D. J., & Reid, F. J. (2005). Textmates and text circles: Insights into the social ecology of SMS text messaging. In Mobile world (pp. 105-118). Springer, London.   Continue Reading...

Hyped Beyond Belief the Gopro Story

other camera companies like Sony and Samsung whose strategy was less grassroots oriented and more traditional in its marketing orientation to getting product information before the public. The customer segment for the GoPro Hero camera was young adults who enjoyed capturing events in the real world—whether it was hiking, kayaking, snowboarding, or rafting—the camera and the company appealed to people on the go who wanted a new way to capture their adventures and film their feats to share with others. Young families, travelers and action videographers were the primary customer segments for the camera, and in many cases these… Continue Reading...

Online Life Bane or Boon Essay

must make a cost-benefit analysis about the value of sharing information. For an artist marketing her art or music, using Facebook, Twitter, or Instagram may be valuable to generate interest in her work that would otherwise not be accessible in previous eras.  Every professional person must make a decision about how to craft his or her online persona, and the costs of losing autonomy. Yes, the web may have resulted in some lost job offers if an employer did not like a potential employee’s Facebook page or LinkedIn profile. But it can also mean finding out about jobs and… Continue Reading...

Labeling Gmos Pro or Con Essay

companies such as General Mills and Chipotle to advertise that they have eliminated GMOs from their product lines as marketing techniques, but without real evidence that the products cause harm to either the consumer or the environment (Lipton). Although labeling ingredients (such as whether a product is free of nuts or high in calories) has shown some demonstrable health benefits to consumers with allergies or who are cutting calories, GMO proponents argue that labeling foods as containing GMOs functions as a kind of black box or hazard label, without an scientific evidence that this is the case. While anti-GMO… Continue Reading...

Environmental Scan

control in a dynamic environment. Routledge. Havaldar, K. K. (2005). Industrial marketing: text and cases. New York: Tata McGraw-Hill Education. Jain, S. C., & Haley, G. T. (2011). marketing planning and strategy. South-Western Publishing Company.   Continue Reading...

Kraft Foods Canada Targeting the Millennials

Problem Definition Until now, Kraft has rested its marketing strategy for its processed cheese slices on the traditional demographic of Canadian families. As the millennial market grew, the need to reposition Kraft singles became immediately apparent. Moreover, the market for processed cheese itself had been falling and millennials tended towards products that reflected wellness and healthy food—the antithesis of what processed cheese offers. Kraft therefore finds itself in a position of needing to rebrand one of its most iconic products, making Kraft Singles relevant to millennial moms—and their children. Kraft Singles promotes four core brand… Continue Reading...

Multicultural Negotiation Strategies Between the United States Germany and Japan

customers’ needs from around the world, as well as how to communicate with them through effective marketing and advertising. Conflict can be healthy and an important way to move the organization forward, through the process of generating new ideas. There is a critical need to make conflict a source of productive new ideas and generate new ways of looking at problems. Conflict is an important way to prevent an organization from stagnating, so long as members know how to work together and keep the discussion focused on the problem, not personal criticism. References Kilman, R. (2012). Distinguishing between compromising… Continue Reading...

Clean Protein Bars Marketing Plan

marketing Plan: Clean Protein Bars From boxed cake mixes to fast food, America has long been fascinated with foods that promise to provide a quicker way to eat. But there is also growing concern about the obesity epidemic, as well as a rise in fascination with alternative forms of eating (such as vegan, low-carb, and paleo dining) as well as unconventional forms of exercise. Viewed in conjunction, developing a protein bar that promises health benefits and the virtues of clean eating could be… Continue Reading...

Marketing Goods or Services

it is important to differentiate between a good and a service. The two are treated differently in marketing because certain key differences influence the timing of marketing efforts, the messaging, the need to build relationships with customers, and demand forecasting. Key Differences between Goods and Services There are significant differences between goods and services, and these differences result in many differences in terms of production, marketing, pricing – all aspects of business, really. The first difference is that a service is not physical, where a good is. There might be supplies used in the service, but the service is… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

choices. The use of gender stereotypes as tools for marketing products and services in advertising reinforces them and encourages their spread through the societal spheres, fabric and generations. It is, indeed, a way of promoting inequality. Written, visual and verbal communication determine the extent of human behavior and thoughts. Therefore, there should be a deliberate effort to change the harmful and retrogressive thoughts through the responsible management of media content the audience is exposed to. The choices that we make in our daily visual, and verbal communication has a far-reaching impact on the social decorum and the treatment of… Continue Reading...

Emotional Intelligence

of latest gadgets manufactured in the US across the world. Hypothesis Using emotional intelligence as a marketing tool towards targeted virtual teams in Asia can be as effective as one on one sales strategies used in marketing of luxurious electronic devices. Research questions 1. Is there difference in emotional intelligence among the female and male youth living in Asian cities of ages 15-30 years of age. 2. Are there sizeable virtual teams of youth in Asia that can form a target basis for electronic merchandiser in the US. 3. Are American made electronic devices acceptable in the Asian market and what… Continue Reading...

Nightclub Business Plan New York

will cater to both genders equally, the reality is that the marketing needs to be focused largely on the female audience. Bringing in females to the club is what will bring in the males. This is the nature of the nightclub business – the men will go where they ladies are, so marketing efforts have to be focused on what will bring in a high percentage of young and eligible females. Groups of people in mixed gender are definitely going to be encouraged in the marketing, as such large groups are perfect for creating an energetic vibe. The club… Continue Reading...

Apple

example, there is architectural innovation or innovation that defines a product or process’ basic configuration, establishing marketing and technical agendas, guiding further development (Von Stamm, 2008). Regular innovation is a kind that involves change, building on established production and technical competence, applied then to existing customers and markets. Thusly, allowing an entrenchment of existing resources and skills. There is also revolutionary innovation. This sort of innovation renders and disrupts established production and technical competence obsolete, while also applied to existing customers and markets (Von Stamm, 2008). For example, the iPhone made regular phones obsolete. However, the new market became… Continue Reading...

Rebranding Diet Coke

(2015, May 7). From McDonald's to Barbie, iconic brands are struggling. Retrieved from http://fortune.com/2015/05/07/from-mcdonalds-to-barbie-iconic-brands-are-struggling/ Kerin, R. A., & Hartley, S. W. (2018).  marketing: The core. Lewis, N. (2017, August 5). Analysis | Think all millennials hate Trump? Actually, #It’sComplicated. Retrieved from https://www.washingtonpost.com/news/the-fix/wp/2017/08/05/think-all-millennials-hate-trump-actually-itscomplicated/?utm_term=.aeb2e01552c4   Continue Reading...

The Formation Of Virtual Teams

region. It is also a significant study for the marketing and sales teams that need to have their brands go across borders hence need to identify people of high EI to deal in their products and extend their online marketing efforts through such people. References Kyte K., (2018). Companies we've said goodbye to (or soon will be) but will never be forgotten (right?) Retrieved June 16, 2018 from https://finance.yahoo.com/photos/companies-weve-said-goodbye-soon-slideshow-wp-162302987/?guccounter=1 Stys Y. & Brown L.S., (2004). A Review of the Emotional Intelligence: Literature and Implications for Corrections. Retrieved June 16, 2018 from http://www.csc-scc.gc.ca/research/092/005008-0150-eng.pdf Teamwork & Team play, (2018). Exploring The… Continue Reading...

How Environment Influences Business

its impact on other functional aspects of the company such as finance, marketing and strategic operations. 6. Hybrid strategy of differentiation and cost leadership Porter made a distinction between two kinds of strategies being the differentiation and cost leadership strategies. On the one hand, differentiation comprises of differentiating the product or services offered by the company, which generates something that is seen by consumers as being distinctive. This is accomplished through product design, customer service, brand image and features. On the other hand, cost leadership takes into account the organization of an entity’s resources around the production of both… Continue Reading...

Business Plan for Yolo Concepts

the club will cater to both genders equally, the reality is that marketing efforts should target female patrons. A majority of male clients will go where the ladies are in nightclubs. Groups of people in mixed gender are definitely going to be encouraged in the marketing. The club will not discriminate on the basis of sexual orientation. The nightclub industry is an attractive industry to enter right now for a couple of reasons. First, there is high turnover of businesses in the industry, and customer tastes are quite changeable. This, combined with low barriers to entry, means that there… Continue Reading...

Tesla's Terrible Pricing Strategy

al., by giving it a “low price, high volume vehicle” for mass marketing (Hardman, Shiu & Steinberger-Wickens, 2015). This paper will describe what Tesla does, evaluate the pricing strategies relative to the life cycle of the Model 3, Model S and Model X, which are Tesla’s top three products, summarize the critical factors that impact pricing decisions, describe the impact that value has on Tesla’s pricing strategy and profitability as well as the importance of market segmentation, and determine the effectiveness or ineffectiveness of Tesla’s price and value communication strategies. Tesla Tesla is a company that specializes in producing… Continue Reading...

Systems Thinking in New Product Development

build the product, and then another team would market it. If marketing and sales talk to each other, that alone would be considered a victory, let alone the other teams. New product development can actually occur just within the development team, which then dumps it onto marketing and says "Here, sell this." There are a lot of problems inherent in taking the view of the company as a set of individual departments. Systems thinking can and should play a critical role in new product development. Yet the links between systems thinking and new product development appear to be underdeveloped.… Continue Reading...

Haiti Health Marketing Plan

plan that offers family members in Haiti access to primary health care. This comprehensive marketing strategic plan should provide a roadmap for the pre-pilot phase with its customer-focused objectives. While many organizations have difficulty communicating and connecting with Haitian consumers both in Haiti and in the United States with Haitian Americans, experience and understanding for this specific target population allows for a thorough representation of what can be done to not only reach this target demographic, but also achieve specific goals. Those specific goals involve regular primary care visits and ease of access to important emergency medical services to… Continue Reading...

West Transit Organizational Management

of ideas. This is particularly important in an activity of this nature, i.e. the development of a marketing strategy to promote sales. In that regard, therefore, all members will be required to make valid contributions and participate equally in group undertakings – with the group leader assuming the moderator role to enhance equal participation. Tanney, Mahonney, and Jing exhibit various motivational problems. To begin with, Tanney is convinced that her personal wellbeing has largely been ignored. She feels that her work is interfering with her familial obligations. This is likely to have a negative impact on her performance of… Continue Reading...

The Five Stages Of Team Development

team that is at odds with itself. There is lack of respect, appreciation, and aim overall. The marketing team has been tasked with rescuing the company before its competition bests it in the market place. However, the team is simply not where it needs to be: Jing is leaving soon, Tanney has personnel issues that are distracting her from work, Mahonney maintains composure but offers little in the way of positivity, and Denson loses his temper completely in his attempt to orient the team to achieve its task. This paper will show how the West Coast Transit team could… Continue Reading...

How 9/11 Affected Private Security

a few issues here and there. Finance is another similar type of function, or marketing, or sales. Risk management could be offline for a day or two as well, in all honestly – you wouldn't want to run an organization without it but the business would survive for a day or two in all likelihood. 2. The Rand Report has been so influential on security practices, because it has been a thought leader in the field. Rand's work is high profile, and it calls attention to security issues. The reports have been able to identify emerging security issues, and… Continue Reading...

Conducting a Security Assessment Of a Building

locked down their facilities (as is the case). Most tenants are software companies, marketing companies and other small businesses in the tech, marketing or legal sectors. There is a fitness facility in the basement that has high traffic. These businesses range from five or fewer employees to around 75 at the largest. A total of around 400 people can be expected to work in the building on any given day. All businesses in the Sun Tower conduct more or less regular office hours. The fitness facility opens earlier than other businesses, to accommodate early morning workouts. No businesses work at… Continue Reading...

Tesla's Problematic Pricing Strategy

company—and that is something investors will want to know about. Pricing Decisions The Impact of Pricing Decisions on Tesla’s Overall marketing Strategy Challenges Tesla could face when implementing a new pricing strategy. Tesla has been relying on tax credits and incentives to drive sales. It has been able to preserve its high margins thanks to these incentives. What happens when the incentives disappear? Will customers still be willing to pay a price that reflects the quality and integrity of the product? However, if Tesla were to reprice its luxury EVs, it would face drastically lower margins, which would suddenly make it… Continue Reading...

Electric Vehicle Industry

took leading up to this company's recent development Since the company’s founding in 2008, Tesla has used a luxury marketing strategy that has focused on the most affluent consumers who are interested in cutting-edge technologies that have the potential to replace fossil fuels. In this regard, Uggla (2016) reports that, “In general, a luxury brand has a deeper and richer extended brand identity as compared to more mundane brands. It also has a more subtle brand personality and stronger brand credibility and brand integrity” (p. 35). Although the company has most recently focused on developing all-electric vehicles to the exclusive… Continue Reading...

Cisco Business Model

develop cutting edge technology. An example would be Tesla. The company's cars are beautifully-designed and the marketing has been top-notch but the company's competitive advantage rests on a couple of key technological competitive advantages. First, the company is the leader in developing battery technology. This has not only allowed it to make inroads into the battery market but has also allowed it to have the best range of any electric car. This gives it a competitive advantage over all other electric cars, allowing it to capture market share, and enjoy premium pricing (Fehrenbacher, 2016). By 2014, the company's batteries were… Continue Reading...

Ethics and the Marketing Environment

Unlike some professions, there is no ethical code for marketing professionals. But that does not mean that marketers can ignore the impact their powerful message has on others. In recent years, marketers have been criticized for making unhealthy pastimes attractive (such as eating fast food and smoking cigarettes) as well as marketing to vulnerable populations such as adolescents and children who cannot distinguish advertising from information. On one hand, in a free society, marketers have relatively free rein in terms of what they can transmit, so long as they do not outright lie. On the other hand,… Continue Reading...

Performance Management and Non Profit Boards

been successful for more than two decades. Board functions include development, personnel, finance, and marketing. At the moment, other roles include long-term planning and legal matters (Wash, 2002). Two overlapping characteristics are required for the recruitment of board members; those wishing to be art financial patrons, and those with special professional talents. The aligning of board member’s responsibilities helps to cut down on costs where as the element of specification, based on talents, helps to promote the organizations performance. Moreover, the fact that board members are actively engaged in the running of the organization has a crucial part in… Continue Reading...

Marketing B2b and B2c

different approach to pricing, distribution, product (including warranties and service), promotion and other elements of the marketing mix. The product might be similar, but the marketing and sales processes for B2C and B2B are almost entirely different. 3. A university probably has a number of different factors that will guide its decision. For servers, the ability of those servers to work with the rest of the university’s technology is going ot be the biggest decision. The university wants to know that the servers are going to work, work well, and that they can be serviced easily. Minimizing downtown is… Continue Reading...

Phenomenological Design

example of phenomenological study in business might be examining different consumers’ perceptions of marketing or personal needs to develop a new marketing campaign or product. Challenges and Potential Weaknesses The challenges of phenomenological design also lie in its strengths. First of all, although the subjective perceptions of observers and experiencers of a phenomenon may be interesting, they may not be in any way representative of a larger whole and useful as a foundation for future research. Secondly, the researchers’ lack of judgement and critical analysis of the subjects may be a detriment and impede the ultimate purpose of any… Continue Reading...

Strategic Controls

company determines its spending on R&D, new market entry, marketing for different products, and this spending is indicative of what the company's priorities are for the coming year. If there is no money for something, it is not a priority. If General Mills sees innovation as a pathway forward, it will spend on R&D. If it sees an acquisition as a key strategic pathway, it will put itself in a position to absorb a rival. Another major strategic control is the rewards system. The rewards a company sets out for its employees will orient the employees towards the specific… Continue Reading...

Mission-based Management

Corporate Alternatives, Brinckerhoff has aided innumerable firms in increasing their mission-capability (Brinckerhoff, 2009, xv-xiv). His award-winning works include Mission-Based marketing, Second Edition; Mission-Based Management, Third Edition; Faith-Based Management; and Social Entrepreneurship. Mission-based management: Leading your nonprofit in the 21st century is targeted at nonprofit charitable firms’ leaders. The author aims at offering a different perspective of the actual functioning of top-quality nonprofit companies and strategies that work and those that don’t, thereby ensuring such firms survive in the current business climate. In short, this book aims at aiding non-profit leaders in becoming mission-based leaders. Summary of content According to Brinckerhoff (2009), attainment of… Continue Reading...

Consider the Lobster Article

lobster is akin to the obsession with diamonds: it was simply a marketing technique designed to sell consumers on the idea of something luxurious. In fact, lobsters were considered “low-class food, eaten only by the poor and institutionalized,” (55). Bottom feeders and little more than “giant sea insects,” lobsters somehow became associated with luxury and considered a fine dining delicacy worldwide (Wallace 55). Later, Wallace also uses factual evidence to show that lobsters have pain receptors and that boiling them alive does indeed cause the creatures pain. Ethos refers to Wallace’s own credibility as a writer. Ultimately, the author… Continue Reading...

Reflection on Strategic Management Course

Rose, G. (2006) The effect of strategic complexity on marketing strategy and organizational performance. Journal of Business Research. Vol. 59 (1) 1-10. Reh, J. (2018) The benefits of continuous improvement in the workplace. The Balance. Retrieved February 25, 2018 from https://www.thebalance.com/planning-for-continuous-improvement-in-the-workplace-2275281 Continue Reading...

Army Diversity

their organization may serve to decrease workforce related expenses, yield superior quality products, increase product/service marketing, and improve innovation. The armed forces’ diversity program drivers include mission achievement, the current workforce’s preparedness, national imperatives, future HR requirements, and the need to prepare civilians and soldiers for international engagements and the human leadership dimension. A bigger case for armed forces diversity incorporates the following key considerations (Judy & D’Amico, 1999): · Accessions: Talent represents a distinguishing element when it comes to corporate performance. With the increasing diversity of the United States, the nation’s talent pool is getting increasingly distributed across… Continue Reading...

Arrowhead Marketing Elements

Elements of the arrowhead of marketing marketing has numerous elements. Going by the view of a firm that is anchored on marketing, the elements transcend all of the aspects of a company. The elements are examined separately in a broad perspective below but they are related. They have the potential to influence each other in either direction (Levisay, 2012). This paper examines the elements that make up the head of marketing arrow and their interactive pattern. i. Product A service or a good that a company offers is… Continue Reading...

Difference Between Transaction and Transfer Donation

the desired social justice change (Chapman, 2016). It is possible to achieve transformational philanthropic goals while marketing social causes as transactions, but ultimately the marketing techniques will be different. The appeals to a transactional donor will be for some service or goods in exchange for the donation, whereas the appeal to the transformational donor will be directly related to the cause itself. The trend towards corporate social responsibility reflects some of the differences between transactional and transformational philanthropy. When corporate social responsibility is framed as an economic necessity for a firm to remain competitive, gain market share, promote a… Continue Reading...

Launching a New Product in the Market

product development process. These steps are idea generation, idea screening, concept development, and testing, marketing strategy development, business analysis, product development, test marketing, and commercialization (Gopalakrishnan, Libby, Samuels, & Swenson, 2015). This phased approach will ensure that we are able to keep our schedule, resources, and costs under control. Idea generation is the first step and it involves the systematic search for product ideas. However, since we have already determined the product that we seek to launch and introduce into the market this step can be skipped. Having already decided on the electronic product that we intend to introduce… Continue Reading...

Partnership Pitfalls in Nonprofit Organizations

manner. Nonprofit status is not an excuse for financial wastefulness or disorganization. References Andreasen, A. & Kotler, P. (2007). Strategic marketing for non-profit organizations (7th ed.) Upper Saddle River, NY: Pearson. A cross-disciplinary partnership enhances services, sustainability, advocacy voice. (2018). http://lapiana.org/stories-our-clients/nonprofit-stories/womens-center-youth-family- services NAACP. (2018). La Piana. Retrieved from: http://lapiana.org/stories-our-clients/nonprofit-stories/naacp Continue Reading...

Why Elon Musk Must Go

of the company Tesla, Inc., including the manufacturing, finance, and marketing subsystems are in need of change. By comparing these subsystems to other successful subsystems, this paper will indicate that Tesla can improve its productivity and increase demand. In that context, the impact of change, stakeholder satisfaction, attracting, developing, and maintaining human resources, internal consistencies, connectivity to the course, and the application of personal Christian worldview will all be addressed. Subsystems in Need of Change The most major organizational subsystem within Tesla that is in need of change is manufacturing as the company has failed to meet its internal… Continue Reading...

Deere Cost Management

through safeguarding the projected margin of the product price. References Ferrell, O. C., & Hartline, M. (2012).  marketing strategy, text and cases. Nelson Education. Fredendall, L. D., & Hill, E. (2016). Basics of supply chain management. CRC Press. Continue Reading...

Business Programs in Canada

project managers, operations managers, systems analysts, quality assurance analysts, marketing professionals and anyone whose role is about defining, and analyzing or solving business problems” (Conestoga, 2018). Computer science is a strong part of the core requirements for this program with course offerings such as Software Testing, Introduction to Analytics and Big Data, and Business Process Modeling and Improvement. Unlike the other two schools that are private, this public college allows the convenience of taking the entire program online. The school offers distance learning for a variety of fields. Although the program does not offer a thorough understand of business… Continue Reading...

Pricing Decisions Coca Cola Product

Labor + Direct manufacturing expense Calculate a price for the product Item Cost Cap cost $0.10 Bottle cost $0.20 Label cost $0.05 Production cost $0.65 Ingredient costs $0.25 Total Cost (excluding labor, marketing and tax) 1.25 Selling Cost $2.45 Defend your product price and related cost structure The cost structure included in this calculation is sensible owing to the fact that the total costs incurred by Coca Cola in the production of its products takes into account the direct costs incurred for the product, which includes the direct material and the direct labor of the personnel partaking in the production of the soda. In addition, there are direct expenses in the form of… Continue Reading...

Strategic Options for Entering Foreign Markets

US firm in that there would be an already existing business plan and a marketing method in place (Treeby R.S., 2015). On the other hand, the licensing purchasing can be beneficial in that it lowers the risks that the US firm may have to contend with as these shall have been already handled by the KUME Co. This licensing purchase is also an easy and quick means of entering into the foreign markets like this US based firm into Japan. The US firm will not have to content with the tariffs and jump straight into the foreign market using… Continue Reading...

Management and Leadership Dream Job Cfo

internal and external decisions pass through the CFO, who may help restructure departmental budgets, help the marketing, research, and development departments design new products or strategies, or allocate additional funding for corporate social responsibility projects. Other tasks include regular inter-departmental communications and the management of staff that help me and the rest of my department stay on track. The Four Responsibilities of Management One of the most fundamental principles of management are the four responsibilities shared in common by all managers: planning, organizing, controlling, and leading. Most of the time, these four responsibilities are deeply entwined so the lines… Continue Reading...

The Value Of Having Brand Equity

marketing 1.Johnson & Johnson has been able to establish strong brand equity for its line of baby products. What benefits does J&J have because of its brand equity for these products? The advantages of having a strong brand equity are that it increases the visibility of the company’s product and makes them more attractive to consumers. The brand has the benefit of a good reputation in the minds of consumers: they see the brand of the product and immediately expect it to work and… Continue Reading...

New Product Sales and Marketing Strategy

the target markets using proven strategies for both sales and marketing. Product Description This product was born out of the fact that the world of business, sports and entertainment has evolved at a rapid pace and continues to each day, and for the average professional, it can be daunting to keep up with. However, the professional obligation demands that one keep up with it, because that is the expectation. Hence, the product proposed is a mobile app called ReachOut that provides two distinct services. The first service that it gives the user is that of a personalized social media… Continue Reading...

Overseas Marketing and Emotional Intelligence

Overseas marketing, emotional intelligence and Virtual teams Psychology has been used for a long term to help man cope with the challenges of life, whether at the domestic level or the external environment. Families have been reunited using psychological concepts, problems solved and innovative ways formulated through adherence to psychological concepts. This is an indication that psychology is not a static discipline but a diverse and adaptive discipline that deals with the contemporary challenges that the society faces. One of the contemporary challenges brought about by globalization… Continue Reading...

How Logic and Reason Help Us Make Better Communicators

their behavior in ways that are irrational. By recognizing logical fallacies in marketing, I can become a more informed and more intelligent consumer. Likewise, I can become a more critical thinker when reading news articles and refrain from buying into fallacious arguments. I can see how statistics can be misleading, and yet also know that quantitative data is ultimately more reliable than anecdotal evidence or appeals to authority. Using logical reasoning is easier in written than in oral communications because of the gift of time. When engaging in an oral discussion, there is very little time to reflect on… Continue Reading...

Business Strategy L Oreal India

better yet drive those tastes. Strategic Alternatives The first alternative is to modernize the marketing. The case is set in 2013, and India is shifting towards smartphone adoption at a rapid rate at this point in time. The use of social media in marketing is becoming more prevalent, and lifestyle brands are establishing strong marketing practices. The first recommendation is to respond to that by bringing in marketing talent from outside – east Asian countries, Europe or North America – to ensure that the company is the leader among its peers at modern marketing practices, to capture the large number of… Continue Reading...

Marketing Strategy for a Nightclub

Business Proposal YOLO marketing Plan YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of where the party is getting started. The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there is… Continue Reading...

Marketing the Police Department

Executive Summary: Annual marketing Plan Introduction The annual marketing plan for the local law enforcement organization Ft. Mitchell Police Department is based on the budget of the department, which is financed by the public: state, local and federal taxes as well as bonds all go into financing the budget of the Ft. Mitchell PD. The budget is used to pay officers’ salaries, pensions, equipment, and so on. It is also used to fund the annual marketing plan of the department. Situation Analysis The Ft. Mitchell… Continue Reading...

Community or Public Health Nurse Role Interview

relations. She still focuses a lot on financial management but has to take into account issues related to marketing public health campaigns, coordinating resources among multiple stakeholders, and assessing the effectiveness of community interventions. Addressing the Needs of High Risk Populations One of the most important goals of public health nursing is to reduce health disparities, according to Lawrence. The city set aside additional funds in the budget to help the homeless community this year, which has inspired Lawrence to put together a new team of advocates, social workers, and nurses who are planning new programs to offer vaccines,… Continue Reading...

Healthcare Research Quantitative Methods

Quantitative Research Healthcare relies on quantitative research for evidence-based practice in nursing, for organizational structure, design, and marketing, for public health and value-based purchasing issues, safety, and a practically unlimited array of other uses. Using quantitative research methods generates numerical data: data that can be used to generate statistics, to track patterns reliably using metrics, and to make fairly accurate predictions based on quantitative modeling. The research methods used in quantitative studies are often scrutinized carefully, ensuring consistency, reliability, and validity. Therefore, effective healthcare service delivery and operations depend on quantitative research. Implications for Knowledge Generation in Healthcare… Continue Reading...

Dynamic Network Theory Article on Psychology

other social sciences with particular relevance to fields like marketing and economics. The contagion of emotion in social networks is also of interest to cognitive scientists interested in exploring the application of dynamic network theory to artificial intelligence systems. Human resources personnel stand to derive extensive benefits from the dynamic network theory approach, too. School counselors can also learn how social networks impact student goal setting and performance. The article is comprehensive, touching upon issues as diverse as social astuteness, dynamic network intelligence, network optimism and pessimism, and network-based self-fulfilling prophesies. Dynamic network theory is an area that deserves… Continue Reading...

International Management

marketing Management 1. In a perfect world, a marketer wants to understand the target market as much as possible. Typically, only knowing one type of information about the target market is necessitated by data deficiency in the other areas. Demographic information has the most obvious use cases, such as when the product is designed specifically for a target group, and would be relatively useless for others. An example of this might be if you are selling something that is specifically targeted at… Continue Reading...

Heart Of Darkness Essay (example Completed in 2019)

Marlow is not easily duped by the Company’s self-serving ideology, its marketing jargon that glorifies and justifies its existence and also lies about what really happens as they do business. When Marlow mentions a man who “glorified the Company's business,” he himself remains more interested in the geographical expedition than the Company (Conrad, eBook). Marlow realizes that working for the Company means sacrificing one’s principles and ethics, which he is categorically unwilling to do. If there was any doubt or uncertainty left in Marlow, it is utterly erased by the time he meets Mr. Kurtz. Mr. Kurtz ends up… Continue Reading...

Montreaux Chocolate Usa Case Study

September 1, 2018 from https://bizfluent.com/info-7743039-importance-market-segmentation.html Richards, L. (2018) The importance of product positioning to the marketing plan. Houston Chronicle. Retrieved September 1, 2018 from https://smallbusiness.chron.com/importance-product-positioning-marketing-plan-24275.html   Continue Reading...

Compensation and Benefits the Modern Workplace

the hope of creating new and exciting product lines that standard marketing development might miss (Cain, 2017). But not all innovative companies do this; indeed, Apple is famously hierarchical in the manner in which it manages its employees (Lashinsky, 2012). According to Lipman (2013), in a Gallup poll study of 350,000 employees from various industry sectors, only 30% described themselves as engaged while 52% described themselves as somewhat disengaged. Engagement is critical to improving employee productivity at most organizations, and it is vital that enterprises maximize their value of their benefits to attract employees. Employees who are well-suited to… Continue Reading...

Corporate Greed Firms Secretly Collecting and Selling Information About Your Online Behavior

records), followed by selling them to diverse buyers. Much of information brokerage is utilized in the areas of traditional marketing, identity verification and fraud prevention (Boutin, 2016). "Big Data" firms aid consumers in eliminating spam emails and website ads. Information brokers provide customers access to relevant offers and free content. The advertising has a more informative purpose – relevant, helpful, in-depth information is provided to bring business success. For numerous firms, consumer information provides a means of better understanding and meeting demands. Customer behavior analysis, together with analysis of feedback and reviews, can help firms agilely modify their services,… Continue Reading...

Health Care and Transparency Issues

pharmacological interventions. References Gandalf, S. & Merlino, J. (n.d.). The state of patient experience. Retrieved from https://www.healthcaresuccess.com/blog/healthcare- marketing/perspective-the-state-of-patient-experience.html Greenfield, D., & Braithwaite, J. (2009). Developing the evidence base for accreditation of healthcare organisations: a call for transparency and innovation. Qual Saf Health Care, 18(3), 162. Leotsakos, A., Zheng, H., Croteau, R., Loeb, J. M., Sherman, H., Hoffman, C., ... & Duguid, M. (2014). Standardization in patient safety: the WHO High 5s project. International journal for quality in health care, 26(2), 109-116. World Health Organization. (2018). High 5s: Standard operating procedures. Retrieved from http://www.who.int/patientsafety/topics/high-5s/en/   Continue Reading...

Roger Ailes Fox News

role is a community tastemaker who plans on taking advantage of established relationships and community networks for marketing the brand through word of mouth. A company’s ‘face’ represents the company at particular events in which he/ she distributes sample products or carries out product demonstrations. Brand ambassadors are passionate, sociable persons who enjoy significant social media presence accompanied by a large- or at least mid- sized network. They already approve of and have adequate knowledge about the brand they represent. Usually, brand ambassadors’ chief function is representing products at diverse settings. Furthermore, they help create content, and engage in… Continue Reading...

Direct to Consumer Marketing

Health Advertising Introduction Direct to consumer marketing for healthcare products is a controversial subject because of the fact that it brings together two very different worlds—the free market capitalist world and the health care world—and the end result can be a hodge-podge of confusion in which the best interests of the patient are not always front and center. In a free-market capitalist society, producers want to market their products so that they will sell and yield the producer a nice profit. In the health care industry, there is a need to place greater emphasis on… Continue Reading...

Differences in Two Distinct Product Categories

products that have similar features. Each category will have a distinct marketing strategy and even if the target market might be similar. This is because each category will be geared towards a different aspect of an individual's life. The two categories we are discussing are soft drinks and smartphone apps. These two categories will have different marketing strategies because they target different aspects of the consumers’ needs and wants. Understanding the product category for a brand is vital for marketing because each category will require a different marketing approach. There are glaring differences between the two categories especially because… Continue Reading...

How Pepsico Is Leveraging Healthy Alternatives to Colas

to reach its current position in the beverage industry and an analysis of PepsiCo’s current marketing strategies and their implications for Naked Juice in its portfolio of subsidiaries. In addition, a discussion concerning the optimal key marketing metrics that the parent company should use to evaluate the performance of Naked Juice and an assessment concerning whether these measures should be different from its traditional carbonated soft drinks are followed by an analysis of the marketing decision process and some of the major changes within the industry. Finally, an analysis of the marketing decision process and some of the major… Continue Reading...

Communications and Integrated Marketing

Integrated marketing Communications Question 1 Integrated marketing communications (IMC) is that communication strategy that makes the marketing departed interconnected, as opposed to it having contrasting functions. IMC basically integrates a company’s marketing channels and collateral into one reliable messaging system. These channels may include direct mail, social media, and PR, among others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the… Continue Reading...

Marketing Wellness and Fitness Non Profit Organization

on their own. For this new non-profit organization to be successful and achieve its objectives, it requires a suitable marketing mix model. The most suitable pricing strategy for this organization is flexible pricing model to serve different customers. Rather than adopt a one-size-fits-all pricing strategy, the organization should utilize an elaborate and comprehensive pricing model. This model should focus on maximizing the appeal of its wellness and fitness programs to different customers with divergent valuations and preferences of the products as well as with varying amounts of money to spend on the products. The flexible pricing strategy should a clear… Continue Reading...

Marketing Distribution Issues

marketing 1. Under what conditions do organizations conduct a marketing audit? The conditions under which an organization may want to conduct a marketing audit include: (a) whenever a company needs to be reminded of what products and services it actually offers to the public—which can happen more frequently than one might realize, as there are typically many products and services that a firm will offer that it fails to monitor or keep track of effectively; (b) whenever a company needs to be reminded of marketing campaign… Continue Reading...

Change Management

drivers of willingness to pay. Journal of the Academy of marketing Science, 46(3), 497-515. Schyns, B. & Schilling, J. (2013). How bad are the effects of bad leaders? A meta- analysis of destructive leadership and its outcomes. The Leadership Quarterly, 24, 138-158. Tobias, R. M. (2015). Why do so many organizational change efforts fail?. Public Manager, 44(1), 35. Trout, J. & Rivkin, S. (2006). Differentiate or die. In The marketing Gurus (ed. Murray). NY: Penguin. Vedenik, G., & Leber, M. (2015). Change management with the aid of a generic model for restructuring business processes. International Journal of Simulation Modelling (IJSIMM), 14(4), 584–595. Victor,… Continue Reading...

The Success Of Indie Music

their look developed for them by stylists, their persona created for them by marketing specialists—indie musicians carve a name out for themselves via the tools of the 21st century—social media, streaming services, and DIY (do-it-yourself) merchandise. One of the legends of the indie music scene exemplifies the raw talent and tenacity of this particular group: Daniel Johnston, who recorded his songs on a tape deck in his parents’ basement, handed them out to customers at the drive-thru where he worked, made a t-shirt that ended up being worn by Kurt Cobain on MTV and suddenly saw his fame skyrocket,… Continue Reading...

Fedex Organizational Design

functions of the company. Each national subsidiary will be responsible for oversight of regional operations, but also for national-level marketing. Human resources is done at the regional and station levels. Finance is done at the national level, but each station will make its own contribution. The work cascades upwards under this structure. Because each role has very specific and clearly defined span of control, each person in the company has specific performance targets and best practices that have been documented to ensure a consistent standard of performance. There is little to no role ambiguity within the company. This enables… Continue Reading...

Company Strategy Merck Versus Pfizer

its competitors. It also did not invest very much in marketing and advertising. In the face of industry changes, it elected to focus on a much more narrow range of diseases, to better use its available finances. The focus was on producing a genuinely new drug that would generate profits before going generic. Pfizer was a much larger and more diffuse organization. It had engaged in frequent mergers and had a large R&D budget. Unfortunately, it also had a problematic pipeline to approval, partially because of the bloated size of its budget and its outreach as an organization (Collis… Continue Reading...

Emirates Airlines Porters Five Forces Analysis

has different groups who lay emphasis on and have expertise in marketing activities to grow the brand to the uppermost level. Owing to the different strategic alliances and wide-ranging resources of the airline, Saudi Arabian Airlines is deemed to be one of the key Emirates competitors (Bhasin, 2018). There are recommended strategies for Emirates Airlines to embrace and implement in order to ensure that it maintains its competitive advantage and strong market position. First of all, Emirates Airlines should continue to build its own niche in order to have additional room for its business especially in the forthcoming periods.… Continue Reading...

Emirates Airlines Pestle and Swot Analysis

for Emirates Airlines owing to the reason that all of the marketing plans, approaches, and objectives are implemented through these constituents. It is a key aspect of the business where practical execution of conceptions and thoughts are undertaken and centered on the responses of these constituents. What is more, it provides guidance to future communication strategies of an organization. Bearing in mind such features, micro environment plays a fundamental role in apprehending the current potential and ascertaining the future of a business (Craig and Campbell, 2012). SWOT analysis tool can be delineated as a strategic tool that outlines the… Continue Reading...

Christian Business Leadership Strengths

faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity. · Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015). · Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015). · Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in… Continue Reading...

Room for Dessert

to keep customer preference data and utilize e-mail and telephone marketing strategies for new offerings. Sample sizes and individually plated desserts will allow customers to sample desserts before settling for their preference. RFD also seeks to leverage on quality of service and the ambience to attract new customers. Financial restrictions, lack of capacity, and reliance on financing are some of the primary weaknesses suffered by RFD. If the management is not able to secure funding, then the business idea might just remain as that. The key drives to the economies of this restaurant business are the absence of barriers… Continue Reading...

Comparing Etihad and Emirates

the world. The paper provides examples of the 7 P’s of the extended marketing mix for each airline, and provides a detailed marketing plan for Etihad Airways. The marketing plan includes how the plan will meet business objectives and marketing objectives of Etihad Airways as well as an Action Plan that can be used to to monitor and evaluate the company’s progress for meeting its business goals and objectives. Etihad Airways Etihad Airways is the 2nd largest airline in the UAE and the second flag carrier airline of the UAE with its HQ in Abu Dhabi and its main… Continue Reading...

Affordable Care Act

2017 (HCC, 2013). Borrowing from the CBO prediction it is expected that much marketing and publicity on health insurance with the objective of getting to the young population will be done. Notwithstanding the great expectation the performance of ACA has been mixed (Collins & Saylor, 2018). Increase in the level of premiums and public controversy owing to the mismanagement of expectations and political issues have adversely affected the performance of ACA (Center for Public Impact, 2017). Evidence exists to the effect that ACA has enhanced healthcare insurance access for about 20 million people. This is not what was expected.… Continue Reading...

Human Resources

and advanced degree programs, certificate programs, and professional development seminars. Specific training may include psychology, counseling, communications, marketing, leadership, management, strategic planning, budgeting, and public relations. On the job training is, however, indispensible. In addition to receiving specialized training, human resources professionals will also be responsible for training employees in the organization. Training is a primary responsibility of human resources managers, who may design proprietary training programs that help employees within their organization master skills or achieve performance objectives. Usually, though, human resources departments invest in third party training resources such as in-person or online courses, tutorials, books, seminars,… Continue Reading...

The Purple People, Connecting with Her by Lisa Goulian

around the country. Women make up half the world’s population and half the world’s workforce. Through Education and Training, marketing and Communications, Programming and Events, and Alliance Relationships, Goulian (2013) shows that the purple people (aka women) can be made into the “new constituency of the gold industry” (p. 2). The article argues that women as a target audience for golf offer a chance for the game to grow. Goulian’s main argument is that women are looking to have fun on the links, not to compete: they want something laid back that they can do with their female friends—and… Continue Reading...

Netflix Company Analysis

44.03 percent increase. The indirect costs of Netflix comprise of different items such as general and administrative costs, marketing costs, as well as technology and development costs. These are the outlays that are spread across the corporation’s revenue. In the past three years, the indirect costs of the company have been increasing with the biggest chunk being the selling and administrative expenses. Imperatively, subtracting the indirect costs of the company from the gross margin of the company brings about the operating income. The operating income of Netflix significantly increased from $305.8 million in 2015 to $379.8 million in 2016… Continue Reading...

Transformational Leadership and Transactional Leadership

Transactional Leadership and Transformational Leadership Transactional leadership style is a leadership style that uses group performance, organization, and supervision to get results. It is also called managerial leadership. This leadership style is focused on getting specific tasks done and the leader may use punishments and rewards as motivational tools. A good structure is highly valued in such a scenario as is highly apparent in situations such as the military and big companies where the leadership style is widely used (Cherry, 2018). Transactional leadership is not an optimal leadership style where innovation and creativity are highly required. Nonetheless, in environments where… Continue Reading...

Social Psychology

of the qualitative and quantitative studies can be used to design an anti-bullying intervention or a public relations marketing campaign designed to change attitudes, beliefs, and behaviors. Similarly, both qualitative and quantitative research methods should be used to assess the overall effectiveness of the anti-bullying intervention strategy. Qualitative methods can be used to survey or interview parents, students, teachers, and administrators about the perceived effects or effectiveness of the programs, also asking for input as to how the programs can be improved. Quantitative methods can be used to determine whether the strategies resulted in measurable outcomes, such as reduced… Continue Reading...

Business Ethics Practices Compliance Auditing

objectives of the training program are to change the marketing and development practices in ways that eliminate wasteful products and pollutants, and promote and develop products that are designed in accordance with environmental sustainability principles. Another objective is to reduce the overall carbon footprint of the organization by investing more heavily into alternative energy. Alternative energy resources need to be called upon wherever possible at every stage of production. To implement this strategy, leaders are requested to mobilize the innovation of their workforces and engage employees to come up with creative solutions. The ethics program will also be designed… Continue Reading...

Hofstede’s Dimensions and Leadership

individualism score like Venezuela and Pakistan have scores of 12 and 13 respectively. In such countries, marketing campaigns with emphasis on community benefits would be understood more so long as those being addressed feel being part of the group. Individualism has got value placed on time and there is need for freedom and privacy. There is also an expectation for reward for individual hard work (Hofstede, 2006). As a leader, I would encourage my people to express their own ideas and acknowledge each and every person’s accomplishments. Masculinity verses femininity refers to the distribution of roles between men and… Continue Reading...

Analysis Of Six Themes in Entrepreneurship

These platforms are not only beneficial for e-commerce but also for marketing and promoting the products. This will enable the business to increase its consumer base and also generate greater revenues and profits. A second aspect that could have been done differently is business planning. As explained by Greene and Hopp (2017) it is beneficial and meaningful to create business plans in regard to promoting venture viability. Bearing in mind that Mr. Al Tararwa did not have a business plan while starting the firm, it can come in handy at the present moment. Specifically, the founder of the company… Continue Reading...

Managing the Automation Industry

cars and trucks worldwide. The company’s operations encompass designing, manufacturing as well as marketing of passenger vehicles, trucks, and locomotives. What is more, the company also undertakes the manufacturing of associated vehicle parts and accessories (General Motors, 2018). From its establishment, Toyota has been in the quest for contributing to a more successful society by means of the manufacturing of automobiles, conducting its business with an emphasis on the production and sales of vehicles. The founding of Toyota begun in 1933 with the corporation being a department of Toyoda Automatic Loom Works committed to the manufacturing of vehicles under… Continue Reading...

External Environment's Internal Impact on a Company

supply stores is promotion. It is imperative for companies to target consumers with different means including internet marketing, fliers, brochures, coupons and newspapers. There is also the need for creating a business for the business and having personnel giving out business cards entreating consumers to visit the corporate website for coupons. An additional success factor is the considerations that the corporation or business will give out. Akin to other businesses and retailers, large office-supply stores might need for form special programs or incentives for the main purpose of increasing consumer loyalty. Individuals will have a tendency to shop more… Continue Reading...

How to Market the Hellcat

automatic actually gets good gas mileage) can help—and more articles should be put out by that via Dodge’s marketing arm. References Fabbre, A. (2018). Man charged with street racing is YouTuber who posts car videos, boasts online he's 'building the fastest Hellcat'. Retrieved from https://www.chicagotribune.com/suburbs/ct-met-street-racing-social-media-video-arrest-20181204-story.html Fink, G. (2016). Is That Wide-Body Dodge Challenger in the “Fast 8” Trailer the Rumored Hellcat ADR? Retrieved from https://www.caranddriver.com/news/a15344460/is-that-wide-body-dodge-challenger-in-the-fast-8-trailer-the-rumored-hellcat-adr/ Lambert, F. (2018). Tesla model S battery caught on fire without accident. Retrieved from https://electrek.co/2018/06/16/tesla-model-s-battery-fire-investigating/ Phelan, M. (2016). How 707-hp Dodge Hellcat engine was created in secret. Retrieved from https://www.usatoday.com/story/money/cars/2016/08/15/how-707-hp-dodge-hellcat-engine-created-secret/88748858/ Orlove, R. (2018). This… Continue Reading...

Fire Administration and Efficient Performances

fire strategies as suggested by Carter (2014), are worthy of consideration. They include fire prevention advocacy, fire prevention marketing, fire prevention codes and standards. The strategies will go a long way in carrying members of the public along and letting them know that fire prevention is everyone's responsibility. By so doing, there will be more cohesive teamwork between the division and the masses, and with the bigger picture of drastically reducing the number of casualties being currently recorded annually in the U.S. References Ahrens, M. (2019). Report: Smoke Alarms in the U.S. Home Fires. Public Education. National Fire Protection… Continue Reading...

Projected and Consolidated Financial Opportunities Of Netflix

content being produced, the company will have to incur higher marketing and advertising expenses for the forthcoming financial years. In the same manner, to expand into greater number of countries and guarantee the effective and constant streaming of the content, Netflix will also incur and increase in the administrative expenses. This assumption results in an increase in the total operating expenses of the corporation. There are also information gaps that impact my projections. For instance, the 2018 consolidated income statement of Netflix does not provide information regarding non-recurring expenses of the company and also information regarding the total other… Continue Reading...

Nerdwallet's Marketing Analysis and Strategy

Competition marketing strategies are longstanding, progressive-leaning approaches to planning with the key objective of attaining a sustainable competitive advantage. They are approaches that are employed laying emphasis on the business and marketing efforts. Our company faces direct and intense competition from Colloquy.com, Points.com, and Nerdwallet.com. The key marketing strategy employed by Points.com is points exchange through its website and company blog. Consumers take part in several loyalty programs but the actuality is that the miles as well as points in all of these various programs never amass to amounts that… Continue Reading...

Tesla and the Global Market

Global Company Report: Tesla, Inc. Introduction: Summary of the Business and Its Industry Tesla, Inc. was launched in 2003 in California as a niche market luxury carmaker that specialized in electric vehicles (EV). The Tesla Roadster was its first product. The Roadster was a high-end EV and not a mass market car. Today, Tesla offers the much more affordable Tesla Model 3, which is a mass-market EV designed for the common man. Its other products include the Tesla Model S and the Tesla Model X. Tesla sells its cars in North America, Europe and in Asia. It has recently obtained… Continue Reading...

Ethical Decision Making

of technology, social media has become a significant business marketing tool, and it a fundamental part in the lives of personnel (Massotte, 2017). The progressing nature of social media implies that it is becoming more challenging to make a distinction between personal and professional within the organization in terms of a social media setting. This paper will examine this ethical dilemma using the PLUS ethical decision-making model as a guide. Application of the PLUS Ethical Decision-Making Model Step 1: Define the problem The first step of the model encompasses defining the problem. The most important stage in any decision-making… Continue Reading...

Business Ethics in Volkswagen Emissions Scandal

on corporate governance. It resulted in massive resignations, changes in senior management, layoffs, hiring freeze, and the end of marketing of diesel vehicles (Crete, 2016). It resulted in vehicle recalls, declining car sales, drop in market capitalization, and the launching of many internal and external investigations by VW themselves and public authorities (Crete, 2016). The most significant impact was on the line of diesel vehicles. However, the scope of the impact is dependent on the percentage of sales that sales of diesel engines account for overall. Of course, the most significant impacts involved employees who worked in that segment… Continue Reading...

The Influence Of Data Visualizations

of data visualizations is used to exploit business value in various avenues, most notably marketing, finance, and even some facets of the public sector. Still, the primary conclusion is that this tendency to view others in categorical terms, or to even have social categories in mind at all when one encounters others, is something that is ultimately supported by the evidence analyzed in the data visualization for this particular assignment. Ultimately, such tendencies to categorize others imply that social changes would occur in cycles, or not as dynamically as some people might think they occur. The obvious implications are… Continue Reading...

Target Corporate Social Responsibility

shift. Trends – Internal Environment Target has traditionally sought to play to its strengths, which include competencies in supply chain management, marketing, staffing and merchandising. The company has effectively defined its brand, which has helped it to attract a regular customer base, and extend into new markets across the United States. The company has made social responsibility a part of its platform, with a particular focus on community and on its staff. These moves have made Target an employer of choice at the low end of the labor market, so most of its stores will have relatively friendly, competent staff. Target… Continue Reading...

Johnson and Johnson Human Resource Value and Contribution

However, the cultural differences in the international market pose a challenge to J&J when marketing its products. To reduce the costs involved in marketing products in new geographical areas, I would recommend J&J to pursue an internal growth strategy. Divesting Businesses Strategy Divesting is the opposite of investment. It is an optimization strategy. J&J continuously divests underperforming subsidiaries. For example, in 2014, J&J sold Ortho-Clinical Diagnostics (blood testing unit) to Carlyle Group, a private equity firm (Team, Directors and Governance, 2019). Divesting business is important because it drives the growth of a company. However, divesting businesses is very costly… Continue Reading...

Signature 410-non-profit Healthcare Organization

services conglomerates in the U.S. This paper will discuss the marketing strategies employed by CHI, its financial situation, partnerships and strategic planning. marketing Strategies The marketing strategies used by CHI include TV, digital-marketing with content and social media, print ads and even outdoor advertising to help make CHI more popular among the different communities throughout the states in which it operates (CHI, 2018). As Doster (2013) and Jackson (2011) show, social media is one of the most popular forms of communication used among people today. CHI uses a variety of social marketing techniques, from social media publishing to outdoor… Continue Reading...

Social Justice and Macklemore

No Justice, No Peace In Z-Ro’s “No Justice No Peace,” the hip hop artist states, “No justice, no peace It's us against police. Every time I turn around they shoot another brother down.” The argument made by the artist is that police brutality and oppression is marginalizing African-Americans and making them fearful of the law—which to them represents white rule, white power, and white aggression. The artist, like all hip hop artists, is coming from a traditional of criticism against Jim Crow: his descendents are men like Malcolm X and MLK, Jr., Ice Cube, and Tupac Shakur. Z-Ro’s words echo… Continue Reading...

Nike Corporate Strategy

long-serving CEO (O’Reilly, 2014). Today, Nike describes its business in the 2018 10-K as “the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services” (p.55). In addition to the eponymous brand, Nike markets Converse, Hurley, and entire Jordan brand, and others. Nike’s revenues in 2018 were $36.397 billion, up nearly 6% from the year previous. Net income was $1.933 but this was down significantly from the prior year, as the company recorded a much higher income tax expense. Nike competes in the sports apparel industry, which is estimated to be worth around $184.6… Continue Reading...

New Business Plan Swot Analysis

is around 18 weeks, and requires at least the above-mentioned specialist roles, along with project management, product marketing and a number of other roles that might provide greater expertise to the project (Haselmayr, 2013). The ideal vision might be someone who is looking at a fairly broad spectrum of options – like if they have vacation time in the first week of October and want to know where the weather is most likely to be perfect for hiking, the app might provide a dozen recommendations all around the world. The target market is really anybody who is planning a… Continue Reading...

Starbucks and Big Data

Linda Swayne. "Big Data consumer analytics and the transformation of marketing." Journal of Business Research 69.2 (2016): 897-904. Spiggle, Susan. "Analysis and interpretation of qualitative data in consumer research."  Journal of consumer research 21.3 (1994): 491-503. Whitten, Sarah. “Starbucks knows how you like your coffee.” CNBC, 2016. https://www.cnbc.com/2016/04/06/big-data-starbucks-knows-how-you-like-your-coffee.html Continue Reading...

Nike's Agile Transformation Plan

an agile technique for their business processes. For these organizations, the agile technique is implemented through every department including marketing. However, the implementation process of this technique commences with demonstrating value to the various work teams in the organization. The success generated from agile techniques or strategies is attributable to the fact that they promote employee autonomy and personal responsibility while carrying out work responsibilities. Application of Agile Technique to Nike’s Research and Development Teams Nike is an example of a business enterprise or organization that can benefit from application of agile project management technique. An agile mindset can… Continue Reading...

Development and Education Of Security Management

the company’s trading secrets to competitors. Company secrets include copyright materials, marketing plans, and any new products. Moreover, an ex-employee with access to company passwords might seek to expose them to hackers, competitors, or any other entity with malicious interests. It ought to be noted that, the risk posed by a disgruntled ex-employee rises with the ranking of the employee. For employee with managerial roles and a higher-clearance level, then the risk is proportionally higher given the amount of information and access they had in the company. The risk posed by unsatisfied ex-employee is not limited to the high-ranking… Continue Reading...

Personal Learning the Field Of Qualitative Research

data collection methods (Creswell & Poth, 2018). Practitioners and researchers in different fields like psychology, education, sociology, nursing, marketing, and anthropology frequently apply qualitative methods to find solutions to questions regarding people’s way of interacting globally. Another advantage lies in the process of collecting qualitative data considering face validity. The researcher does not have to artificially fit the responses while placing them onto the pre-categorized buckets. The survey process is usually a permanent scripted method where collectors of data are especially guided to repeat queries verbatim in case the participant cannot comprehend the question for the reliability of interviewers.… Continue Reading...

Target Enhancing Online Retail

Target needs to aim to be the innovative leader in digital marketing, digital commerce and become the benchmark that other companies look towards. This requires a permanent and sizeable investment, and a commitment from the top leadership to make digital the most important aspect of the company. It is already the main engine of growth for Target, so this is not a big stretch, but the company is much more associated with bricks-and-mortar retail, and that is still the major revenue driver, so shifting focus to digital leadership would definitely be something that has to be done on a… Continue Reading...

What Is Influencer Marketing

the U.S. has come a long way, with many companies now focusing a great deal of their marketing on the kind of targeted marketing that digital advertising allows. In the retail industry, digital marketing has increased from $15.83 billion spent in 2016 to a projected $27.58 billion spent in 2019. The automotive industry has nearly doubled its expenditure on digital advertising since 2016, when it spent $9.14 billion as compared to a projected $15.65 billion for 2019. The same goes for financial services, which spent $8.78 in 2016 and is expected to spend $15.25 billion on digital marketing in… Continue Reading...