Online Marketing Essays


Online Marketing of Namshi Essay

this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the Continue Reading... Continue Reading...

Digital Marketing Details and Plans

women in their teen years or early adulthood will be the most target-rich demographics. online marketing Given that this is clearly a report about e-marketing, the online efforts that could and should be used by Namshi will be enumerated and described now. One method that cannot be left aside or untouched is social media. Even with the best ads, email marketing campaigns or even non-electronic marketing in general, nothing can match the efficacy and "bang for the buck" that is seen with social media. The reason for this is that social media is the confluence of people and brands, society… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

purchasing of energy-saving bulbs. Since this practice is common in the online marketing environment,  the authors investigate the difference between method consumer response to traditional types of targeting, and behaviorally targeted advertisements. Literature Review Tucker,  (2014) argues that the internet has revolutionized the way advertisers employ in designing their campaign. With the strategy used in collecting consumer data using the website platform, the advertisers are able to design the adverts that will be tailored to consumers’ preferences.  For example, the online clicks can be used to collect the information about the particular products that consumers prefer. Unlike the traditional… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

online reviews killing consumer confidence? Marketing Land. Retrieved online: http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239 Module 2: What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages? The actual effectiveness of online marketing is hardly debatable. Even for luxury brands, which have typically lagged behind their counterparts in terms of using online marketing methods, using online marketing is becoming imperative, which is why online marketing is increasing in all sectors and segements ("Luxury Brands Boosting online marketing Spend," (2012). A remarkable 74% of small business owners say "networking online is just as valuable,… Continue Reading...

Branding a Potrait Studio Online

the customer wishes to convey. Online Presence Crafting an online presence can be tricky for a luxury brand, given that online marketing is almost by definition fairly democratic -- anyone can share and post on social media pages. However, by generating interest in the types of images created by the company on Instagram and other visually-generated media, celebrities may become more interested in using the portraits to craft their own brand equity. The value of the company's online presence should thus be primarily to generate positive buzz and interest about the product, which will increase the desirability for high-end consumers. Brand… Continue Reading...

Branding Strategy and Marketing Communication Plan

this regard, social media, websites, and search engines can be used. online marketing is cheaper and offers two-way communication between the seller and the buyer. Finally, public relations can be used to promote the products. With themes such as environmental sustainability and public safety, public relations initiatives can be used to create a positive brand image. Creating a Brand Image In a rigorously competitive space such as the automobile industry, the importance of creating a powerful brand image cannot be overemphasized. Achieving this requires a proper understanding of the target audience as well as competition (Mullins & Walker, 2013).… Continue Reading...

Online Marketing Of Namshi Essay

follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the… Continue Reading...

How Social Media Has Changed the World

case of the Russian and the FSU markets. International Journal of online marketing (IJOM), 1(4), 1-19. Reid, D. J., & Reid, F. J. (2005). Textmates and text circles: Insights into the social ecology of SMS text messaging. In Mobile world (pp. 105-118). Springer, London.   Continue Reading...

Hyped Beyond Belief the Gopro Story

market—but the company was still burning cash in spite of having users generate much of its online marketing via social media (GoPro, 2018). So while the company’s social media campaign was successful, at least for early investors who were able to cash out during the heady days following the company’s IPO on the heals of its viral video campaign on YouTube, the company’s cash burn reflected a series of altogether unrelated problems. GoPro was the action camera to beat, and social media helped make it that. Financials were something else completely and were not necessarily a good measure of… Continue Reading...

Emotional Intelligence

for the businesses and manufacturers of latest electronic devices who would like to invest in online marketing and sales of their products. References McLeod S., (2017). Experimental Design. Retrieved June 7, 2018 from https://www.simplypsychology.org/experimental-designs.html Scollon C.N., (2018). Research Designs. Retrieved June 7, 2018 from http://nobaproject.com/modules/research-designs   Continue Reading...

The Formation Of Virtual Teams

of high EI to deal in their products and extend their online marketing efforts through such people. References Kyte K., (2018). Companies we've said goodbye to (or soon will be) but will never be forgotten (right?) Retrieved June 16, 2018 from https://finance.yahoo.com/photos/companies-weve-said-goodbye-soon-slideshow-wp-162302987/?guccounter=1 Stys Y. & Brown L.S., (2004). A Review of the Emotional Intelligence: Literature and Implications for Corrections. Retrieved June 16, 2018 from http://www.csc-scc.gc.ca/research/092/005008-0150-eng.pdf Teamwork & Team play, (2018). Exploring The Five Stages of Group Formation Using Adventure-Based and Active-Learning Techniques. Retrieved June 16, 2018 from http://www.teamworkandteamplay.com/resources/resource_5stages.pdf McPheat S., (2010). Emotional Intelligence. Retrieved June 16, 2018 from https://www.healthyworkplaces.info/wp-content/uploads/2012/10/emotional-intelligence.pdf… Continue Reading...