Online Marketing Essays


Online Marketing of Namshi Essay

this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the Continue Reading... Continue Reading...

Digital Marketing Details and Plans

their teen years or early adulthood will be the most target-rich demographics. online marketing Given that this is clearly a report about e-marketing, the online efforts that could and should be used by Namshi will be enumerated and described now. One method that cannot be left aside or untouched is social media. Even with the best ads, email marketing campaigns or even non-electronic marketing in general, nothing can match the efficacy and "bang for the buck" that is seen with social media. The reason for this is that social media is the confluence of people and brands, society and commerce… Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

who likes to make an online purchasing of energy-saving bulbs. Since this practice is common in the online marketing environment,  the authors investigate the difference between method consumer response to traditional types of targeting, and behaviorally targeted advertisements. Literature Review Tucker,  (2014) argues that the internet has revolutionized the way advertisers employ in designing their campaign. With the strategy used in collecting consumer data using the website platform, the advertisers are able to design the adverts that will be tailored to consumers’ preferences.  For example, the online clicks can be used to collect the information about the particular products… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

http://marketingland.com/fake-online-reviews-killing-consumer-confidence-194239 Module 2: What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages? The actual effectiveness of online marketing is hardly debatable. Even for luxury brands, which have typically lagged behind their counterparts in terms of using online marketing methods, using online marketing is becoming imperative, which is why online marketing is increasing in all sectors and segements ("Luxury Brands Boosting online marketing Spend," (2012). A remarkable 74% of small business owners say "networking online is just as valuable, if not more so, than networking in person," and… Continue Reading...

Branding a Potrait Studio Online

online presence can be tricky for a luxury brand, given that online marketing is almost by definition fairly democratic -- anyone can share and post on social media pages. However, by generating interest in the types of images created by the company on Instagram and other visually-generated media, celebrities may become more interested in using the portraits to craft their own brand equity. The value of the company's online presence should thus be primarily to generate positive buzz and interest about the product, which will increase the desirability for high-end consumers. Brand Equity Brand equity is referred to as… Continue Reading...

Branding Strategy and Marketing Communication Plan

without online media. In this regard, social media, websites, and search engines can be used. online marketing is cheaper and offers two-way communication between the seller and the buyer. Finally, public relations can be used to promote the products. With themes such as environmental sustainability and public safety, public relations initiatives can be used to create a positive brand image. Creating a Brand Image In a rigorously competitive space such as the automobile industry, the importance of creating a powerful brand image cannot be overemphasized. Achieving this requires a proper understanding of the target audience as well as competition… Continue Reading...