Pricing Strategy Essays


Strategic Resource Management Hewlett Packard Enterprise

(Williamson et al., 2003; Tandon et al., 2013). Support levels range from rudimentary to critical. pricing strategy- HP aims at delivering reasonably-priced, high-end products to clients. HP caters to consumers with different requirements through a range of differently-priced products. In the year 2003, it pioneered a pay-for-usage utility pricing mechanism by creating automated technology capable of measuring percentage use of individual CPUs (central processing units) on its Superdome servers, thus providing substantial benefits to consumers in slow periods to ensure they pay only for processing that they utilize. The company intends to create products having aesthetics and features targeted expressly… Continue Reading...

Marketing

be far superior to the initial roll out (Curd, 2015). pricing strategy Coca-Cola enjoys huge market dominance with the biggest market share of non-alcoholic beverages. Lately, pressure from rising competition has made customers very sensitive to price changes but sales volume at the company remain high with profit margins per unit reducing. This calls for penetration pricing so that Coca-Cola can gain more market share and achieve even greater dominance while fending off the rising competition. If implemented well, a penetration pricing strategy can lead to even greater market share as Coca-Cola already has the infrastructure to support a surge… Continue Reading...

Financial Statements Of Xyz Company

solve the problem of low sales. Another action I will undertake will be to examine the retail store's pricing strategy. This will encompass making certain that cost of goods is taken into account when buying and pricing products so that the retail shop is able to make a profit. I will make certain that the price of the sneakers are competitive but profitable at the same time (Hudson, 2016). A second move will be enhancing customer service. Having a connection with the customer and having outstanding customer service is imperative to increasing sales. Therefore, I will make certain that… Continue Reading...

Woodrings Floral Gardens

about merchandise, refer to the earlier sections of this paper. As for pricing, the store generally employs a value-based pricing strategy. This strategy basically involves setting prices primarily on the basis of the value the consumer attaches to the product or service as opposed to the product's cost (Jain 215-230). In other words, the retailer charges the price the consumer would be willing to pay. This strategy often works for products whose purchase is based on emotions. Without a doubt, purchases of floral gifts are mainly driven by emotions, an indication of the appropriateness of the pricing strategy for… Continue Reading...

Walmart Global Strategy

tends to affect Wal-Mart, as it has to change its approach and ensure that the pricing strategy fits that of the rival companies. The other weakness is the fact that Chinese customers usually buy things in small quantities. This means that some of the products may not earn the company any profit based on their perishability (Menon, 2014). References Ghemawat, P. (2013). Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business Press. Menon, R. (2014). Global or Glocal: The Future Course for Strategy. Global Journal Of Finance And Management, 6(5), 427-432. Continue Reading...

Apple Market Share Increase for Ipad 4

the various institutions within which the seminars will be held $70,000 -- Africa $99,000 -- Asia The pricing strategy that will be used for this marketing endeavor will be a considerate average pricing, unlike the previous elite pricing strategy. The price of iPad 4 in Asia and Africa will be significantly lower than the price of the same iPad in America and other European nations. This will be in light of the extra costs that the people and those responsible for the institutional purchases may incur in travels and transport logistics. Being vast continents, with transport challenges, it would only be fair… Continue Reading...

Apple Increase in Market Share for Ipad 4

institutions within which the seminars will be held $70,000 -- Africa $99,000 -- Asia The pricing strategy that will be used for this marketing endeavor will be a considerate average pricing, unlike the previous elite pricing strategy. The price of iPad 4 in Asia and Africa will be significantly lower than the price of the same iPad in America and other European nations. This will be in light of the extra costs that the people and those responsible for the institutional purchases may incur in travels and transport logistics. Being vast continents, with transport challenges, it would only be fair to give… Continue Reading...

Vancouver Symphony Orchestra Essay

point data.  This is very important for management, because pricing strategy is a key element of spurring demand.  In particular, if consumers are spent out after Expo, the VSO might need to adjust prices downwards in order to attract consumers back to the symphony. The timing of the shows is another factor and the survey asks about that as well.  Overall, the survey provides a lot of the information that management needs to make changes to times, shows, quality, marketing efforts and pricing.  There is not a lot of information to provide insight into demographics – just postal codes… Continue Reading...

Sunpower Simulation

In this case, I concern myself with the most viable pricing strategy for SunPower so as to not only earn the highest cumulative profit, but also expand market share. This will be done in the light of competitor pricing policies, in which case the said competitors are likely to charge prices that are lower than those of SunPower. Discussion From the analyses in Appendix 1 (Run 1) and Appendix 2 (Run 2), two themes emerge. As SunPower’s module price decreases, the market share as well as profitability increases. On the other hand, as SunPower’s module price increases, the market… Continue Reading...

Levi Company

with youth. · Numerous channels of distribution. Strengths · Strong brand image. · Effective distribution strategy. · High brand valuation. · Designer brand. Weaknesses · Higher pricing strategy. · Over-reliance on few wholesale customers. · Reliance on contract manufacturers. Weaknesses · Limitations in exploration of new clients because of the strong brand image associated with Denim. · Vague pricing strategy. Opportunities · Emerging markets for Western clothes. · Growth in the US clothing and apparel market. · Online retailing. Opportunities · Emerging markets in Asia. · Willingness by luxury brands to cooperate with fashion brands. · Young fashion-conscious individuals in pursuit of personality. Threats · Intense competition… Continue Reading...

Apple

Real Secret Of Kindle’s Success. [online] Fast Company. Available at: https://www.fastcompany.com/1781303/real-secret-kindles-success [Accessed 3 Jun. 2018]. Smith, T. (2011).  pricing strategy. Cengage Learning. Staff (2014). Apple sues Samsung for $2bn as tech rivals head back to court. [online] the Guardian. Available at: https://www.theguardian.com/technology/2014/mar/31/apple-sues-samsung-for-2bn [Accessed 4 Jun. 2018]. Takahashi, D. (2018). Intel’s former president leads ARM-based server chip maker Ampere. [online] VentureBeat. Available at: https://venturebeat.com/2018/02/05/intels-former-president-leads-arm-based-server-chip-maker-ampere/ [Accessed 2 Jun. 2018]. Talmor, E. and Vasvari, F. (2011). International private equity. Chichester, West Sussex: Wiley. Tan, F. and Hunter, M. (2002). Advanced topics in global information management. Hershey, Pa.: Idea Group Pub. Tetzeli, R. (2015). Becoming Steve Jobs. [S.I.]: The Crown… Continue Reading...

How Environment Influences Business

for budget models (White, 2017). Owing to the premium pricing strategy, it is simpler to own manifold Windows 10 devices on a budget in comparison to notebooks, smartphones, and notebooks offered by Apple. For instance, in accordance to White (2017), the MacBook and Macbook Pro both begin at $1,300, whereas a Dell Latitude 3000 series begins at $439 and the Lenovo ThinkPad L series begins at $728. These retailing prices of the product offerings give the suggestion that Windows 10 PCs are cheaper and economical. Based on a marketing perspective, pricing is a significant factor in decision making for… Continue Reading...

Tesla's Terrible Pricing Strategy

pricing strategy  There are several critical factors that affect making pricing decisions: customers, competitors, regulations, government laws, the overall economy, and production costs and some of the most important variables to look at when deciding on a pricing strategy. As Zeng, Dasgupta and Weinberg (2016) put it, differentiation is key to developing a pricing strategy that works for a company that has to set itself apart from competitors in order to secure market share. For Tesla, which is the subject of this paper, the electric vehicle (EV) market is beginning… Continue Reading...

Accounting and Audit Enforcement

then have to use another as the external auditor. The fraud was that Tenet had an aggressive pricing strategy that would trigger "outlier payments", that Medicare paid in order to encourage healthcare providers to take on extremely costly patients. This is more Medicare fraud than anything that SOX deals with. However, the auditors had altered documents in relation to the case. Again, this was illegal in the pre-SOX environment, let alone the post-SOX one. 5. The internal control environment was clearly not strong enough to notice that the outlier payments loophole was being exploited. There should have been red flags… Continue Reading...

Tesla's Problematic Pricing Strategy

Pricing Strategies and Decisions pricing strategy Management Pricing Policies, Processes and Methods Policies used to manage Tesla’s pricing strategy. Currently Tesla is not only benefiting by but is actually relying on government subsidies to sell its cars. Subsidies come from electric vehicle (EV) tax credits that purchasers are able to obtain whenever they buy a Tesla. The problem is that these credits are only given to consumers for a set duration. Once the government ends the subsidy, sales drop drastically, as has been in the case… Continue Reading...

Pricing Decisions Coca Cola Product

to the market and also the geographical segment. The pricing strategy is centered on competitors’ pricing such as Pepsi, which is the direct competitor to Coke. Furthermore, the beverage market in which Coca Cola operates in is deemed to be an oligopoly market, in that there are few sellers and numerous buyers, and this they form agreements to ascertain mutual balance in pricing between sellers (Bhasin, 2017). Identify the costs that the group thinks would be considered in setting the product price and come up with a sample cost structure for the product (make it as realistic as possible)… Continue Reading...

Marketing Wellness and Fitness Non Profit Organization

it requires a suitable marketing mix model. The most suitable pricing strategy for this organization is flexible pricing model to serve different customers. Rather than adopt a one-size-fits-all pricing strategy, the organization should utilize an elaborate and comprehensive pricing model. This model should focus on maximizing the appeal of its wellness and fitness programs to different customers with divergent valuations and preferences of the products as well as with varying amounts of money to spend on the products. The flexible pricing strategy should a clear value statement that enables potential customers to understand the reason behind the prices (Quickbooks… Continue Reading...

Change Management

be appealing to consumers in the 21st century. After focusing on pricing strategy in the 1990s, Best Buy found itself losing ground to online competitors and to Walmart as prices began dropping everywhere. Understanding that the brick and mortar retailer could still offer something that Amazon and Walmart could not—expert specialized assistance and service—it revamped its strategy to be service-oriented rather than product-oriented. Best Buy applied the customer-centric model to its retail stores, allowed managers to apply the results only approach with its sales reps, and increased its online presence so as to stay relevant in the Age of… Continue Reading...

Comparing Etihad and Emirates

is also distinct from one another. Price Price refers to the pricing strategy that the company uses to move its products or services. The key to this strategy is to identify what customers are willing to pay and then price accordingly. There are a variety of strategies that can be employed to help in this department, from the low-price/economy strategy to the luxury brand high-end price strategy. It all depends on the image the company is trying to cultivate and the brand the company has put forward. As Tracy (2004) points out, sales, discounts and incentives all play a part in… Continue Reading...

Tesla and the Global Market

numerous avenues to profitability that relate to pricing: (a) the low-cost pricing strategy—the lowest cost competitor wins the market; (b) the differentiation strategy which is currently Tesla’s—i.e., the company that provides a product or service that is unique wins the attention; and (c) the focus strategy—i.e., the company that focuses on the specific target demographic while forgetting the rest of the market wins the niche. Tesla could also occupy this space to beat competitors and thus protect its margins. However, it will need to demonstrate that consumers are willing to pay more for the Tesla Brand, without tax credits.… Continue Reading...