Smartphone Essays


Marketing Plan for Smartphone

1.0 Executive Summary T&T Mobile is a startup company focusing on the marketing of smartphones. Our company intends to launch the smartphones business because the smartphones have revolutionized the communication landscape, and many consumers are switching from the traditional cell phones to the smartphones because of the benefits they derive from using the smartphones. Apart from assisting the consumer to make the voice and video calls, the smartphones also provide the online browsing services assisting in communicating through the chat messaging. Moreover, a number of smartphones users globally reached 1.57 billion in 2014, and the smartphone users have increased to Continue Reading...

Strategic Resource Management Hewlett Packard Enterprise

Activity 1: Human Resource Management (HRM) HP Corporate Objectives Profit: Recognizing that profit constitutes the single most effective measure of the organization's contributions to the community, in addition to being the most basic source of business strength. Attaining maximum possible levels of profit in line with other business goals is the aim. Striving for constant advancement in company offering (i.e., services and products) quality, value, and utility (Hewlett-Packard, 2016). Field of Interest: Focusing efforts and constantly pursuing fresh development opportunities, whilst simultaneously limiting participation to areas wherein the company possesses capability and is able to effectively contribute. Growth: Underscoring corporate… Continue Reading...

Apple Investment and Financial Analysis

rate in the next five years based on the growth of the Android smartphone. Apple will face stiff competitions with other phone makers making company record a decline in the dividends growth. Table 4 provides the forecast of the Apple Dividends growth rate in the next 5 years. (Morning Star, 2015). Table 4: Apple Dividend growth rate Forecast Analysis of Apple's Annual Report An increase in the Apple growth rate has been attributed to the integration of innovation in the company business model. Apple Inc.is one of the top companies in the United States that believe in delivering quality… Continue Reading...

Marriott Internationals Management Style

Marriott International is one of the largest hotel chains worldwide. With its headquarters in Bethesda, Maryland, the organisation has over 5,700 properties spread across more than 100 countries around the world. Throughout its nine decades of operation, the organisation has undergone numerous changes in terms of management, processes, as well as corporate and business strategy. This paper discusses a number of change aspects relating to the organisation. These include two key changes in the organisation's management style, role of senior management in preparing the organisation for its most recent change, use of vendors and spokespersons, an innovation that could positively… Continue Reading...

Facebook Web Presence Analysis

serving as an alternative to Facebook. For example, the smartphone is increasingly being used to chat and provide some other functions that Facebook offers. Moreover, the Chatsim application assists users to chat and send message free of charge without the internet. Despite an increase in the non-web presence, Facebook is still a leader in the social media business. The target market includes business organizations, and governments. Moreover, Facebook appeals to users aged 35 and above. In 2015, 72% of American adults are connected to Facebook. Facebook also targets people aged between 18 and 29 because 79% of them use… Continue Reading...

Use Of Smartphones and Sleep Time

participant, aged 14 admitted that social media motivated most of her smartphone use. Participant added the smartphone was rarely used for phone calls and rather, was used to chat on social media apps and text message. Other participants noted the smartphone allowed them to watch videos on Youtube and Netflix. Some stated they spent an hour or so watching people they are subscribed to or their favorite shows. When asked about homework, they would go online and search for information and research. However, they would also spend time playing games or again, on social media. The answers in the… Continue Reading...

Marketing an Emba Program in Vietnam

educated, wired place. Some 40% of all Vietnamese access the Internet on a daily basis, smartphone ownership is rising rapidly and as a young country where 40% of people are under 25, there is potential for further growth by targeting this upwardly mobile, connected young entrepreneur class (Davis, 2016). Internal Analysis The business school has some strengths, in that it has been able to cultivate a positive reputation over time, and that this reputation helps it attract students. The reputation is founded on having a strong program, which relies on strong leadership, quality instructors, and good students, given the… Continue Reading...

Crisis Situations

Towards the end of August 2016, owners reported incidences of its latest version of the Galaxy Note smartphone series, the Samsung Galaxy Note 7, exploding or catching fire due to battery defects. A recurrence of the incidences led to a recall of the devices and complete discontinuation of the product. The crisis has significantly affected Samsung in terms of not only revenue loss, but also public reputation. Consumers may start perceiving Samsung phones as less safe. The negative perceptions may even trickle down to the firm's other products such as fridges, washing machines, and televisions. Indeed, the reputational damage… Continue Reading...

Innovation Best Practices

In his book, Beyond the obvious: killer questions that spark game-changing innovation, Phil McKinney (2012) argues that most innovation efforts fail because the right questions are never asked -- people are taught and do not stray from the obvious. McKinney asserts that in a rapidly changing world, people ought to ask the right questions about their businesses -- they must stretch beyond the basic or usual. Indeed, asking the right questions is the heart of innovation (Berger, 2014). Asking the right questions causes a fundamental shift in how a business sees its products and customers, and the way the two… Continue Reading...

Rivalry Strategy Tool

Intensity of Rivalry within the smartphone Manufacturing Industry 1. Number and Relative Size of Competitors 1 2 3 4 5 Top 4 competitors combined industry market share <40% (X 40-50%) 50-60% 60-70% >70%       The worldwide smartphone manufacturing industry is significantly competitive. The top four competitors in the smartphone manufacturing industry comprise of Samsung, Apple, Huawei and OPPO. In accordance to statistics from the 3rd Quarter of the 2016 fiscal year, Samsung was number 1 in the industry with a market share of 21 percent. Second was Apple with a market share… Continue Reading...

Globalisation and Business Cultures and Practices

Globalisation Led to a Convergence of Business Cultures and Practices? Globalisation, generally defined as the economic, political, and cultural convergence of the world, is undoubtedly a major hallmark of the modern world (French, 2010). The world has increasingly become interconnected in terms of economic activities, communication, technology, social aspects, as well as politics. Indeed, the once diversified and distanced world has converged into a small global village because of globalisation. Globalisation has led to the interdependence of not only politics and economic activities, but also culture (Grewal, 2008). Cultural convergence is now a widely-recognised phenomenon (Cojocaru, 2011). Owing to increased… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

will be pushed in the months down the road, with an extreme stress on social and digital media, and smartphone-where young people progressively get their info. Kraft Canada is targeting 20 and 30-somethings for this strategy. Even though merely one in three millennials often consumes coffee at home -- a percentage way underneath older age clusters -- they are much more probable to drink coffee beverages somewhere else. Majority of coffee drinkers are up under the age of 40 years old (Frost 2015). Most of them have coffee when they are not home (Cramer 2015). Millennials are drinking black… Continue Reading...

Apple Vs Federal Government

Privacy and Security: Apple vs. Federal Government With increased usage of smartphones and other mobile devices, concerns over unauthorized access to private and confidential data stored in the devices have soared. In recent times, Apple Inc., one of the largest manufacturers of smartphones in the U.S. and worldwide, resorted to robust cryptographic techniques in an attempt to protect data customers store on its devices. The move has led to a fierce battle between Apple and the federal government, with the latter citing national security concerns. The government's concerns over national security have gained further momentum following the discovery that one… Continue Reading...

Protecting Data and Health Information

the shelter, there is no way to discern the potential risk associated with making information easily available via smartphone app. Should someone like a volunteer have access to this sensitive data, they may have little to lose and may abuse their privileges compared to a more experienced and paid employee. While the scenario offers vague and missing information, there are several options to ensure maintenance of proper security measures and protection of personal data. The first is creating a log in system for access to the data available in the community clinic, especially in the shelter. Depending on the… Continue Reading...

The New Mobile Commerce Revolution

course, people that really want to use the mobile revolution needs to use a smartphone or a tablet, at least when it comes to doing business. As such, this would make the totality of the market to be segmented just about anyone that uses smartphones and tablets for anything other than basic communication with others. With the exception of a good swath of older people that have disdain or ambivalence about technology, the market would be just about all adults. Teens and others are in the fray but there has to be access to banks and credit/debit cards since… Continue Reading...

Healthy Meals Delivered to Elderly

An opportunity has been identified in a growing niche that has been largely untapped to date. The opportunity further can be described as being at a crossroads that exists where many factors come together in an intersection in which many social changes are present. The business model that is being proposed in this report consists of developing prepped meal service for seniors, where prepared, nutritionally-balanced meals are delivered to seniors who have trouble cooking for themselves, at a cost-effective price. The need for a sustainable food service model that focuses on meals that are easy to prepare, nutritionally-balanced, consistent with… Continue Reading...

Meal Delivery Service

Meals The business is a prepped meal service for seniors, where prepared, nutritionally-balanced meals are delivered to seniors who have trouble cooking for themselves, at a cost-effective price. The industry is at the intersection of food service and senior care. The core competencies that drive the business are in the efficient preparation of food. The difference is that we are targeting seniors who live on their own, a market not reached by institutional food service providers. The industry has existed for a number of years, and as of 2013 was estimated to be worth $1 billion annually (McDill, 2013). This… Continue Reading...

Samsung New Marketing Strategy

industry or market. Samsung, a South Korean company, has faced intense competition from Apple and other smartphone companies across the globe. Since 2014, Samsung's profit and market share have significantly declined due to intense competition from Apple and Chinese players. However, Samsung has experienced tremendous profitability and increased in the past year because of the adoption of new strategies. According to Jung -- a (2016), Samsung Electronics predicted its best quarterly results in over two years in June 2016. The company experienced increased profitability at a time when the smartphone sector or industry was characterized by declining sales. While… Continue Reading...

Apple Market Share Increase for Ipad 4

products equally on the rise. SLP 2 Apple SWOT analysis Since the introduction of the Apple smartphone in 2007 Apple Inc. has seen tremendous growth making Apple to be the most successful electronics company in the world. It is significant therefore to look at what the strengths, weaknesses, threats and opportunities are for this company before venturing into the marketing strategy for its iPad 4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually.… Continue Reading...

Apple Increase in Market Share for Ipad 4

on the rise. SLP 2 Apple SWOT analysis Since the introduction of the Apple smartphone in 2007 Apple Inc. has seen tremendous growth making Apple to be the most successful electronics company in the world. It is significant therefore to look at what the strengths, weaknesses, threats and opportunities are for this company before venturing into the marketing strategy for its iPad 4 in Africa and Asian regions. Strengths The company first has strong advertising capabilities that boost the brand awareness and consequently the products demands. It is estimated that the advertising budget for Apple towers at $1.8 billion annually. Though there… Continue Reading...

Leadership in the Public Sector

Leadership is a challenging endeavor in any sector. In the public sector, however, leadership tends to be particularly more challenging. Public sector leaders often have to work with fewer resources to address increasingly complex challenges. In addition, effective leadership in the public sector is vital for not only driving employee motivation and performance, but also ensuring efficient performance of government agencies and the government in general (McCarthy, 2015). Indeed, leadership is important for effective public governance -- transparency, accountability, planning, efficiency, and so forth (Organization for Economic Cooperation and Development [OECD], 2001). Another challenge stems from the fact that public… Continue Reading...

Building an Internal and External Networking

Building and Maintaining a Networking The objective of this study is to discuss the strategy students, individuals and businesses can employ in building lasting networking and business relationships. The study suggests exploring the internal and external environment when building the relationships. For example, students can build their relationships with friends, joining social organizations and participating in volunteering. Moreover, the online social networking has been identified as an effective tool to develop an effective networking. Maintaining a Networking "Successful networking requires a positive mindset. Positive networking focuses on giving, not just taking. Taking time to help others develops lasting relationships based… Continue Reading...

Technical Writing Describing a Smartphone

A smartphone is a multifunction portable electronic device. All smartphones perform three main functions: traditional telephony, computer applications, and photography operations. Telephony functions include voice calling and SMS; computer functions include Internet access, game play, and software applications; and photography operations depend on a built-in camera and photography processing applications. A smartphone consists of both its hardware and its software. Hardware The smartphone includes a chassis plus the internal components. Those internal components include a battery plus the circuit board. Features like… Continue Reading...

Apple Corporation Summary and Review

computer condensed to paper-sized form. It has the mobility of a smartphone (which is what the iPhone is) but the power of a laptop. The iTunes store is a sales portal that can be used to buy or downloads applications, podcasts, music, movies and other things. They are owned and traded publicly on the NASDAQ stock exchange in the United States (Yahoo Finance, 2017; Reuters, 2017). When it comes to production, a good example of Apple's volume is seen in its iPhone production. For 2017, expected volume for 2017 is going to be about 230 million units. If this… Continue Reading...

Emirate Airlines Customer Service

offered by customers, the airline can also induce and ask for surveys to be taken via email, smartphone apps or some other medium so as to get a larger and more complete picture of how customers feel about the airline and performance. Regardless of what is done with that, the real-time nature and the ability to be more spontaneous and on-the-spot rather than slow and lagging is a huge advantage to have over airlines that cannot or will not leverage such technology (HBS). Another technological marvel that Emirates Airlines has made heavy use of would be what is known… Continue Reading...

The Importance Of Social Media and the Fire Department

The one-size-fits-all approach is not applicable in the context of social networking in corporate firms and workplaces. The advantages of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social media provides an unlimited amount of data… Continue Reading...

Technology and Education

have had the most direct impact on me include the smartphone and the electric car. Although there have been some electric car prototypes before, now both hybrid and fully electric cars are becoming normative. I see charging clusters in more places, and now I know a few people who have an electric car. Although I do not yet have one, I believe that now that several countries like China are committing to phasing out the internal combustion engine, we are well on our way towards decreasing dependence on fossil fuels for energy. However, even more directly meaningful to my… Continue Reading...

Oral History Project

these days. My kids bug me about not having a smartphone. They think I'm this terrible luddite. I bet you would think my kids are terrible with technology. We had a Vic 20. I bought it for my sons. You never thought at the time how powerful computers would be, how they would take over the world. I think I was 40 by the time I bought one. You want to feel old, stop paying attention to new technology. Once you fall behind, it's pretty hard to catch up. My sons aren't so bad with computers now, one of them… Continue Reading...

How Obesity Affects Epidemiology

driver. Leisure time is largely devoted to TV-viewing and personal computer, laptop or smartphone use. The above distinct influences contribute to the decreased expenditure of energy, having overt repercussions for leftover energy. This steady physical exercise reduction, perhaps, serves as a key factor for the growing obesity rate. Minor behavioral modifications (for instance, decreased calorie intake or a half-hour brisk walk daily) may play a part in checking the obesity pandemic (Korbonits, 2008). The vectors identified encompass huge portion sizes, energy-saving tools, and foods/drinks packed with calories and low on beneficial nutrients (Hu, 2008). Vectors responsible for delivering excess… Continue Reading...

Apple

are other macroeconomic concerns to consider—and Apple’s dismal sales of the iPhone X and the shrinking of the smartphone market in general and the least of the worries. A possible trade/currency war is on the horizon, as the Trump Administration walks a fine line between jawboning the dollar down (talking it back up only in order to keep the international peace) and blowing up trade deals all over town. Apple’s sales in the first fiscal quarter of 2018 were, nonetheless, impressive—beating analysts’ expectations with a “reported revenue of $88.3 billion, up 13% year over year. Net income was $20… Continue Reading...

Amazon Capital Decisions

most situations. Even so, they sometimes do not do as well as they would hope (e.g. the smartphone they issued a few years ago) and many anlysts and more than willing to bring out the proverbial long knives when that comes to pass. Even with the perceived volatility when it comes to internet stocks, Amazon still does very well overall because their revenue is strong, their growth rate is quite high and the other financial metrics that are assessed by analysts, internet company or not, show a firm that is in a very good position. The market and industry… Continue Reading...

Privacy Risks and Principles

has in recent times become one of the most popular smartphone apps (Marks, 2017). In essence, WhatsApp “is a chat application (owned by Facebook) that doesn’t require a mobile network – just a WIFI connection” (Marks, 2017). The app has a detailed privacy statement that outlines the information the app collects, how the information collected is used, the information both the user and the app shares and with whom, and the circumstances in which the app may disclose the personal information of a user with third parties. One key aspect I particularly found to be useful about the app’s… Continue Reading...

Apple Expansion into Myanmar

is open for foreign competition, which has spurred a wave of investment. There are no particular restrictions on smartphone providers, either, and the government appears committed to continuing this trend. That said, Myanmar is not especially gifted with natural resources, and there are very few educational institutions. As such, neither the country itself nor its people are especially prepared to be competitive on the global scale. Most of the economic opportunity that exits in Myanmar specifically arises from the ongoing efforts to open up the markets. As each industry opens, there will be foreign investment that will help sustain… Continue Reading...