Social Media Essays


Robert Mueller Investigation Essay (Free Example)

In this essay about special prosecutor Robert Mueller’s investigation into Russian interference in the 2016 presidential election, we provide an overview of the information available at the time of publication about that investigation.  The essay will explain who Robert Mueller is; what the investigation is trying to find; and why the investigation was instigated.  In addition, the essay will discuss the latest news, as of May 21, 2018, about the investigation.  In addition to discussing the Mueller investigation, the essay will provide you with a technical guide for writing academic essays.  In addition to being formatted in an appropriate academic Continue Reading...

Facebook Data Breach Essay

In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data.  The essay will explain what data was breached, how it was breached, and how that data was used.  Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches. In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook Continue Reading...

Social Media Essay

social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles social media: Then and Now social media and it’s Impact on Business social media as a Social… Continue Reading...

Special Education in Miami Dade

important thing to note is the use of new technologies in recent times such as social media and virtual schools. Virtual schools may be an option for special needs students wishing to learn but are unable to go to school on a regular basis. Special education teachers would have to learn to use technology via virtual schools and still maintain effective instruction. Customization of curriculum seems helpful in theory to special education students, but may be difficult to execute. However, virtual schools provides things like speech feedback that allow students other options for knowledge absorption, "Speech feedback also increases… Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

company and its products: favorable reports on the industry are promoted using social media and so are sales and the shipment of new products as well. Thus, social media is the final method that is used to help the company excel in its marketing campaign. Introduction VapeUSA is an eCommerce organization that sells portable vaporizers, desk top vaporizers, tanks and chambers, batteries and chargers, herb and spice grinders, e-liquids made in the USA, replacement parts, cases and more -- offering free shipping on all items and thus making themselves an attractive one-stop shop for all consumers' vaping needs. The… Continue Reading...

At-will Employment and the Law

employers may not fire employees because of criticisms made by the employee of the workplace via social media (Riddle, 2016; Cavico, Mujtaba, Muffler, Samuel, 2013). The negative side of the at-will doctrine is that it can impair or limit employer-employee relationships. It inspires little loyalty in the sense of a long-term-relationship; both employer and employee are oriented towards what they themselves gain from the relationship instead of how they are working together as a team towards a mutual goal. As Arnow-Richman (2011) notes, "today's employer's operate principally in an external labor market in which implicit promises of long-term employment… Continue Reading...

Generational Differences in Social Media Usage

exchanges. For instance, according to Wayne (2015), "The advance of technology and the prevalence of social media are profoundly changing how we communicate, and in so doing, they are also changing who we are" (p. 3). Therefore, from social change relates to the constantly changing perspective of "who we are" as a society. b. What you have learned about social change as a research problem. Support your insights with academic citations from the Learning Resources. Social science researchers can use a wide array of tools to gain fresh insights into the phenomenon of social change, including qualitative research tools… Continue Reading...

Diversity As a Reflection Of Your Identity

generation and one of the primary means of communicating with people through avenues such as social media, mobile devices, and the internet. I believe that the greatest way that my generation's relationship with technology affects my perceptions is in our beliefs about what can be done and when. The temporal element of this statement is particular truthful. There is a feeling of instant gratification that technology produces upon its users. Unfortunately, I realize that I have a short attention span, particularly compared to those of my parents who are significantly older than me. Patience is not one of my… Continue Reading...

Parent and Child Communication Article Review

the advancement in technology and the increase in use of social media by teenagers and adolescents. A key aspect between popular sources and scholarly sources is that cyberbullying has developed into a global health concern amongst adolescents. However, there are variances between the two sources. On one hand, popular sources discuss cyberbullying and the aspect of embarrassment in the school setting (Tynes, 2016). On the other hand, scholarly sources delve more into the relation between cyberbullying and negative health issues (Ng Chong et al., 2016). Adolescents targeted through cyberbullying report increased depressive impact, nervousness, isolation, suicidal actions, and somatic… Continue Reading...

Gopros Usage Of Social Media

GoPro social media The Gopro camera is an action-oriented personal camera that can be mounted virtually anywhere and record spectacular action sequences with stillness and clarity never before possible through the use of handheld equipment. Gopro's use of social media -- particularly Youtube, where user videos are uploaded and shared with millions of viewers -- is a great way for the company to market itself to consumers, who are a given numerous examples of just what they could do and capture with their own… Continue Reading...

Working for International Peace

will include surveillance methods pertaining to typical communication channels, including those based on social media, conventional media, telephone records and text messaging. It is integral to gain the support of the Nigerian government in this endeavor in order to facilitate these measures. Development of Indicators The indicators for this case study are critical to its success, and probably that of the measures to counteract terrorism throughout Africa as a whole. Developing indicators will require the government to engage in highly specific monitoring of the foregoing methods of communication. It is necessary for the government to determine the correlation between… Continue Reading...

Developmental Learning and Technology

the use of new technologies in recent times such as social media and virtual schools. Virtual schools may be an option for special needs students wishing to learn but are unable to go to school on a regular basis. Special education teachers would have to learn to use technology via virtual schools and still maintain effective instruction. Customization of curriculum seems helpful in theory to special education students, but may be difficult to execute. However, virtual schools provides things like speech feedback that allow students other options for knowledge absorption, "Speech feedback also increases the communicative aspect of reading… Continue Reading...

Marketing

take getting TV ad spots as well as pushing a campaign on social media and other websites including video sharing sites like Youtube. The design of the campaign has the potential to go viral so users sharing can aid in getting the word out. Consumers respond well when they feel like they have actively chosen to view a video on their own will and are more likely to spread it if that is the case. Also, the target health conscious audience can be readily reached through sports sponsorships as well as celebrity sportsmen/women endorsements. Further, direct marketing and personal… Continue Reading...

Computer Mediated Communication Cmc

studying. Instead of using the phone or talking in person, I will use messenger apps or email. social media is also an important type of computer-mediated communication. It matters because of the ways technology transforms the nature of communication. The term "mediation" refers mainly to the means by which a message is transmitted (Thurlow, Lengel & Tomic, 2004, p. 18). When we are in person or even on the phone, our brains can pick up a slew of cues, such as tone of voice, pauses in the person's speech, pace of speaking, and other forms of non-verbal communication. We… Continue Reading...

Marx, Weber, Bourdieu, and Gramsci

Clinton in the recent election shows: Trump used the Internet ( social media in particular) to effectively develop a large and diverse base of supporters who disseminated information over the Internet. Trump's Internet popularity indicated better than the phone polls did that he would be a legitimate contender for the Office. Thus, according to Gramsci's view, the Internet can be used in a political way to control the movement of cultural power and reshape political realities. Bourdieu's perspective on cultural power is rooted in a symbolic structure based on education and the arts: the more defined and popular this influence,… Continue Reading...

Developing, Managing, and Operating a Retail Business

moment. Consideration will, therefore, be made to modern approaches such as social media and online recruiting. Social networks such as Facebook and Linkedin as well as online recruitment tools offer platforms through which small businesses can inexpensively meet their human resource needs. The store can also rely on the owner's own networks. Friends and acquaintances can often provide helpful referrals. On the whole, the recruitment initiative should be driven by the desire to locate individuals with the skills, knowledge, and attributes for a position in the retail environment. It would be imperative for the new employees to be properly… Continue Reading...

Ethics in Engineering and Public Safety

statements honestly and in accordance with their values, perhaps relying on blogs or social media to voice concerns and raise awareness. When leaking or divulging information related to their firm's operations in any country, the engineer faces major ethical dilemmas and decisions that can impact a career. Being torn between loyalty to a firm and ascription to higher moral standards, the engineer faces difficult challenges that sometimes require the support of a professional organization and its legal team. Engineers have ethical obligations to their families and communities that transcend their roles within any firm. Over the long run, engineers… Continue Reading...

Team America Surveillance and Espionage

the contents of their minds be made public, really or symbolically through monitoring of individual social media accounts. What the government views as being "unreasonable search and seizure" under the Fourth Amendment might be defined differently from the common person, which is why civil liberties organizations make a determined effort to work with legal teams to protect the rights of Americans. The judiciary has, as a result, been called upon increasingly to rule on individual cases. Emerging technologies demand each case be heard differently, because from year to year hardware and software considerations will change. Legislation also changes, often… Continue Reading...

A Concise Analysis Of Financial Performance Of Companies

largely, to the speed with which information is transmitted on social media and the World Wide Web. Additionally, corporate supply chain extension and globalization to encompass developing and sharp-end markets has contributed to increased focus on ESG externalities and issues as well, with corporate exposure to more geopolitical and geographical settings and regulatory systems. Developing economies' regulatory and legal systems are normally less effective as compared to industrialized economies' systems, rendering it more difficult for businesses to protect themselves from ESG issues. This leads to an added risk for businesses functioning in these parts (Ang, Lam & Zhang, 2016).… Continue Reading...

Contract Law and Modern Communication

to instantaneous communication. The trickiest aspect is that typed matter -- emails, texts, social media postings -- can be found by law to be "writings" even if they are created as quickly as verbal communication. It is therefore important for people engaging in such means of communication to establish clearly if there is no intention to form a contract, lest they inadvertently enter into a contract in the course of their electronic communications. References Aquila, F. & Payne, S. (2012). Inadvertent contract formation -- the perils of electronic communications. Bloomberg BNA. Retrieved November 11, 2016 from http://www.bna.com/inadvertent-contract-formation/ Baker, D.… Continue Reading...

Facebook Web Presence Analysis

Organizational Social Web Presence social media are virtual organizations that foster and encourage interactions among members allowing them posting personal and company information, connect and communicate with other users. Major social media are Facebook, Twitter, Linkedin, Youtube, Google+, and Whatsapp's. In most cases, frequently interactions with other users make the network interactions becoming stronger, and the social media allow users to communicate through the message, weblogs, music and video stream. The objective of this paper is to investigate how Facebook as an example of… Continue Reading...

Health Industry Professional Boards

members principles and practical data in all areas like compensation package, recruitment, documentation, social media, work delegation, etc. (American Nurses Association, 2016). AMA This organization's standards include the following 3 aspects: Medical Ethical Values, the CEJA's (Council on Ethical and Judicial Affairs) Ethical Views, and the CEJA's Reports. The standards aim at broadly dealing with components of ethical conduct at ensuring only occasional changes to the standards. While these are not national laws, they outline the prerequisites of moral conduct for doctors. The principles aim at assisting doctors, individually as well as jointly, with maintenance of superior ethical/moral conduct.… Continue Reading...

Sea Treasures – Business Model

informed choices provided on a business website, product reviews and information shared on social media sites. The changes are revolutionary. One must follow suit or lag behind in the marketing and sales competition (Bradley, 2016). It is suggested to marketers that in order to attend to aquarium needs by households in the short-term (Selvarasu & Sankaran, 2011) by retaining aquarium features, they should i. In the case of lobbyists, aquarium need has to be met by aquarium business service offer ii. The need for aquarium for business enterprises should be offered on the basis of value-for money in the… Continue Reading...

Ethics and Photo Manipulation

of photo alteration. In a day and age where social media has proliferated and anyone with a camera can make a name for themselves, it stands to identify a growing need for discussion. The public must be made aware of the various way photos are manipulated and the growing trend to only show manipulated photos. The article begins with a brief background of ethics covering multiple factors that have dramatically altered the ethical landscape. From introduction of social media to the use of digital camera and the internet, things have taken a different direction than a few decades ago.… Continue Reading...

Communication

electronic, which will take place through email, intranet and social media platforms. The benefit of this channel within the organization is that it will facilitate conveying messages to individuals, groups and masses. In addition, despite the fact that it is less personal, this channel is more efficacious. Lastly, the business will utilize written communication. There are times when the personnel will not necessitate any interaction for them to be communicated to. Therefore, the business will employ different communication techniques such as memos, announcements, policies and letters (Williams, 2016). Identify common barriers to effective communication in your business? What strategies… Continue Reading...

Accounting Ethics Questions

.....ethical for an employer to use social media information as a factor when considering whether to hire an employee? What about monitoring social networking activities of employees while on the job? Use ethical reasoning in answering these questions. The wide-ranging use of social media in the workplace gives rise to serious moral and ethical concerns. Kantian ethics lays emphasis on the form of an action in ascertaining its morality. Kant insists on the Categorical Imperative. Kant implies that this ethical principle is the superlative and outright… Continue Reading...

Developing Your Professional Life

connection with a mentor is established through maintaining contact. References Laube, B. (2014, April 14). Brand Cohesion Across social media. Retrieved December 23, 2016, from http://www.cmmonline.com/articles/233310-brand-cohesion-across-social-media Llopis, G. (2012, May 29). 7 Reasons Networking Can Be a Professional Development Boot Camp. Forbes. Retrieved December 23, 2016, from http://www.forbes.com/sites/glennllopis/2012/05/29/7-reasons-networking-can-be-a-professional-development-boot-camp/#4450fffe1834 Continue Reading...

Use Of Smartphones and Sleep Time

conducted with participants after the survey revealed students used social media apps on their smartphones right before they went to bed. They would check their Twitter feeds, their friend's Instagram posts, and would message people on Facebook. One participant, aged 14 admitted that social media motivated most of her smartphone use. Participant added the smartphone was rarely used for phone calls and rather, was used to chat on social media apps and text message. Other participants noted the smartphone allowed them to watch videos on Youtube and Netflix. Some stated they spent an hour or so watching people they… Continue Reading...

Education Autobiography on Drugs

alcohol, legal and illegal drugs are part of life. Their influence is everywhere from social media to movies and even at home. What they may teach us is that sometimes when we choose to escape or to feel good, that is when we are our most vulnerable, that is when we may make mistakes. Because life isn't about being perfect, but rather what the imperfections teach us. I have a sister who likes to drink. She's not your typical lush. She drinks only when she has the time to. This is usually at night and her drink of choice… Continue Reading...

Chinese Sport Venue and Market Values

officials have been disappointed because Chinese markets have not been favorable. In term of marketing, NFL relies on the social media such as Facebook, Youtube, and Twitter to reach millions of people in the United States, however, these avenues are blocked in China. Moreover, NFL face challenges in addressing the problem of counterfeit merchandise. Many NFL products have counterfeited in China making the company lose income. The logistic problem is another challenge facing the NFL. Since the NFL teams are not ready to stay in China, traveling to China this week to play games and return to the United… Continue Reading...

Contemporary Art 21st Century Asia

modernist discourse in which there was the artist and the viewer engaging in a unilateral process of communication. With social media as an active force in the art world, the relationship between artist and viewer is now bilateral and in fact, multilateral because of the global patterns of migration that have changed the nature of the viewer and the viewed. Some art from the Asia-Pacific region is futuristic, incorporating mechanical and digital elements that make commentary on the present. Science fiction blending with art in the form of virtual reality invites viewer participation in entirely new ways, but also… Continue Reading...

Sports Marketing Plan

cannot be overemphasised, the usefulness of contemporary media cannot be ignored. social media has particularly become a vital marketing tool for sports marketers. Facebook, Twitter, and Youtube and other popular social networking sites enable two-way communication, one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time manner. social media enables this… Continue Reading...

Crisis Situations

of a woman whose death was linked to ovarian cancer caused by the powder. Following intense condemnation on social media, the firm faced a major public relations crisis. The verdict has immense potential to change public attitudes towards the firm's products, which could have dire consequences on the firm in terms of not only revenue loss, but also reputational damage. More importantly, the firm could face severe regulatory action due to public health and safety concerns. This is particularly true given that the verdict was the third major ruling against the firm regarding its products. There are also other… Continue Reading...

Small Local Business Marketing Plan

Word of mouth is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers promotional contests through their Facebook and Instagram accounts. One of the promotional contests partnered with local artists to offer art giveaways for customers. Another contest asked followers of their Facebook and Instagram accounts to post pictures of "their favorite urban legend," "their favorite urban dog," and "their favorite food," and selected winners for receiving a $25 gift card. Through these creative promotional events, the Toshi Dream Spa has shown how social media can be wielded… Continue Reading...

Platos Myth Of the Cave and Technology Today

It has eliminated geographical and physical barriers and increased the flow of information. With social media, for instance, it is now possible for people to stay in touch with their friends, relatives, and acquaintances in any part of the globe without the use of traditional channels such as telephone and mail. Further, the internet has enabled organisations to market their products and engage their customers online. Today, virtually everything can be done online -- from business to shopping, reading, learning, information sharing, listening to music, gaming, watching television, and so forth. Indeed, the internet offers limitless possibilities; possibilities perhaps… Continue Reading...

Moral Issues with Internet Privacy

with regard to the major moral challenges linked to internet privacy, right from social media privacy to governmental surveillance. However, all stories have two sides, and this necessitates a closer examination of a few existing moral issues associated with internet privacy. Firstly, one needs to examine the chief element of guidance provided by the law on the matter of internet privacy. Possibly the most straightforward moral problem under the 'internet privacy breach' umbrella is malicious software (e.g., spyware) utilization for perpetrating cybercrime and stealing private data. A number of cybercrimes are made illegal by the governments of nations like… Continue Reading...

How Hong Kong Responds to Fitness Clubs

clubs. The targeted sample size will consist of 100 individuals. The survey will be conducted online using social media -- Facebook and Twitter -- to attract individuals to the survey. Participants will be selected by targeting fitness clubs and asking stakeholders to participate in the survey online. Likewise, online "hangouts" where residents of Hong Kong engage will be used to target non-stakeholders for their impressions of the fitness industry. The survey data will be analyzed by using the Likert scale of measurement as well as through qualitative assessment for the open-ended question at the end of the survey. The… Continue Reading...

Starbucks Financial Assessment

latte, while at Halloween there is the Halloween spiced lactate, a brief review of the company's social media will demonstrate the popularity of these products. The organisation is also investing in research and development to improve existing products and bring new ideas to market, which was seen recently with the freeze-dried Starbucks Via brand (Schultz & Gordon, 2011). Internationally, the company is also a leading brand, very well known, supported through excellent marketing, including product placements in blockbuster films, as well as extensive use of social media marketing (Phan, Thomas, & Heine, 2011). With the company demonstrating increasing growth… Continue Reading...

Types Of Information Systems for Startup Business

conventional limitations economically, opening avenues for ingesting, storing and processing information from novel sources like market data, social media, communications, and digital interactions with clients. Some figures reveal that over eighty percent of organizational information is not structured and, hence, not appropriate for subjecting to conventional data processing systems (McGuire et al., 2012; LaValle et al., 2011). The use of big data facilitates unstructured data processing and increases system intelligence that may then be utilized for improving sales performance, better understanding client requirements, supporting marketing campaigns, undertaking better fraud monitoring, and reinforcing internal organizational risk management. Big data competence… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

surprise that millennials personalize every part of their life. From Twitter to YouTube, they are everywhere. These social media outlets are what embrace their individuality. To market successfully, Kraft will need to optimize many aspects of the brand offering, such as packaging, pricing, and positioning. All of this must be done in a way that is important and by focusing on marketing the brand in a way that is safe and efficient. However, Kraft management will push for higher levels of expenditure and capital investment than would have traditionally been thought with a more conservative outlook that absorbed on… Continue Reading...

Using Emotional Intelligence in the Workplace

can bring to multigenerational teams is a sharp understanding of and ability to effectively utilize social media -- a skill that can help teams in ways that older generations tend to be unfamiliar with (Shirish, Boughzala, Srivastava, 2016). For a project manager, the point of identifying the skill sets and strong suits of the each unique generational group is to be able to see how the pieces fit and work together to more efficiently plan, schedule, and orient work projects. Embracing multigenerational teams as an opportunity instead of seeing them as an obstacle to overcome is the cornerstone of… Continue Reading...

Applied Social Psychology

penetration. People are increasingly engaging in online activities on social media networks like Twitter, Facebook, MySpace, etc. But issues of internet user self-disclosure are not clear. Wang and Tang's (2012) application of the theory of social penetration to blogging demonstrated that bloggers revealed views, experiences and feelings to real-life best friends much more than they did to their internet audiences and parents. However, they do apparently voice their personal experiences and in various subjects on the internet for maintaining their blogs or recording their lives online. The study effectively examined the social penetration model and proved that bloggers do,… Continue Reading...

Supreme Court

VI and VIII. Philosophy and Impact of the Death of Scalia Owing to Justice Scalia's disruptive nature, a number of impolite social media posts, op-eds and tweets are expected from parties who were usually not in agreement with his philosophy. Despite the presence of other "conservative" Justices, Antonin Scalia's aggressive and frequently insulting views either infuriated the opposition or made individuals who agreed with him feel immensely superior and triumphant. I personally believe he can be rightfully counted among the best orators in American history and also the best writer ever among Supreme Court Justices. With respect to the Court's future,… Continue Reading...

Digital and Social Media Effects on Society

points out, opponents of new media use fear mongering, ironically using the tropes of social media to decry its drawbacks. One researcher who claims social media is negative is Jung (n.d.), who believes social media creates a false sense of connection, encourages cyber bullying, decreases productivity, and raises important concerns about loss of privacy. On the other hand, Beres (n.d.) claims that the ill effects of social media can even be felt in the brain and include reduced self-control, lower self-esteem, and a breakdown of human interpersonal relationships. Annotated Bibliography 1. Jung, B. (n.d.). The negative effect of social… Continue Reading...

Digital Marketing Details and Plans

completely and honestly. Search Engine Use & Optimization When it comes to the search engines and social media sites that could and should be used, Namshi should use a blend of search engines and tools that are specific to the Middle East as well as firms that are omnipresent in both the Middle East and the broader world in general. As noted in the prior work on this subject, examples of the latter would include Facebook, Twitter and Google. Search engines in particular have to be planned for in specific ways so that they are used effectively. For example, Google and… Continue Reading...

Fake News and Knowledge Is Power

that enhances one's psychological health and encourages wellbeing through control over one's irrational thoughts and emotions. social media has an ironic and complex influence on the creation and dissemination of knowledge via the spreading of fake news. Interestingly, the proliferation of fake news can inspire citizens to become more media literate. The results of the 2016 presidential election in the United States are partly blamed on a lack of knowledge generated by social media and the spreading of propaganda through digital channels (Alcott and Gentzkow). To combat fake news, those who possess knowledge have the power to spread truth and… Continue Reading...

Marketing Tools for Business Strategy

of these changes but the implications of them as well. The first is video. social media in particular has become a forum for video in marketing. This not only means things like Facebook Live and YouTube, but more sophisticated marketing such as Wistia's pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on the rise but is effective as well, because most audiences find that video content is more engaging than other forms of content (Sharma,… Continue Reading...

The New Mobile Commerce Revolution

similar efforts will need to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers, magazines and the like are on their way out in many regards, at least when it comes to mobile commerce and online operations in general. When it comes to home goods and retail, there would be two main forms of advertising. For more traditional stores and… Continue Reading...

Film Culture and Its Impact on Civil and Social Rights

many people do not know their rights especially the minorities. Films and social media have become the powerful vehicles that propel people to demand their rights. [1: The Role of Film in Society.] Throughout the 20th century, African-Americans were treated as second-class citizens because of their historical antecedents with the general beliefs that they were forcibly brought from Africa and Caribbean as slaves. Thus, they were never treated equally with their white counterpart. During this period, African-Americans were stereotyped as being stupid, lazy, foolish, violent, cowards, animal-like and subhuman. In many occasions, the media had portrayed Black as sub-human.… Continue Reading...

Online Marketing and Success

the youths as the target market, it should consider focusing on using the social media platforms as the mode of communication. The next step is determining the communication objectives. Any communication that is adopted by the business when trying to reach the customers in the market should have its objectives. Some of the objectives include increasing sales, product awareness and testing the product. The business should consider such objectives so that it can ensure that the communication strategy chosen is effective in the market (Cheung & Thadani, 2012). Determining the message to be delivered to the audience is another… Continue Reading...

Digitalization to Enhance Customer Satisfaction at Apm Terminals

the internet of things), delivery models (e.g., cloud computing), data analytics, social media, and mobile computing (Heilig, Schwarze and Vob, 2017). These IT systems transform processes, information flows, and people by facilitating the collection, processing, management, retrieval, and distribution of data. The digitalization of processes is essential for enhancing the customer experience, which consequently increases customer satisfaction (Deloitte, 2013). Though there is no universally accepted definition, customer satisfaction essentially means the extent to which the goods and services provided by a firm meet or exceed the expectations of customers (Kumar, 2016). For businesses, customer satisfaction is crucial for enhancing… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

the ability of online marketing to actually bridge or fuse other types of marketing methods. For example, social media platforms offer the unique ability for consumers to interact with brands directly as well as communicate their experiences and impressions with brands to the rest of the social media network. This essentially allows brands and marketers to divest themselves of some of the responsibility for viral marketing. Online marketing means developing trends and following them so that consumers recognize the value of a brand and develop relationships with it that are based on lifestyle, attitudes, and other elements that transcend the… Continue Reading...

Analysis Of an Individuals Personality

personality profile of an individual based on interactions with him/her and the information on he/she posts on social media. TinaShazzy's Personality Profile The chosen theoretical approach that I will utilize in developing TinaShazzy's personality is the behavioral domain, which suggests that an individual's behavior is a reflection of his/her personality trait since personality is behavior (Phelps, 2015). Additionally, this perspective of personality holds that an individual's environment influences his/her behavior, which in turn determines personality. Therefore, an individual's environment plays an important role in determining personality through influencing his/her behavior. I have known TinaShazzy for the last eight years.… Continue Reading...

Review Of Human Resource Management

of new approaches for obtaining and drawing in talent. Technologies like social media are vital for recruiting, however HR managers face the challenge of aligning such strategies with the business objectives of the organization. In addition, organizations are faced with the challenge of developing the ways to appraise skills across differing sources of talent and subsequently generating training programs to fill skills gaps once personnel are employed. There is also the significant challenge of managing and integrating employees from different cultures. The success of an organization's international growth is dependent on HR assimilating the workforce. HR-led teams need to… Continue Reading...

Marketing Management Plan

marketing strategies of rivals. He recommends the use of Google Alerts, connecting with rivals on social media, subscribing to rivals' mailings and promotions, and monitoring rivals' websites. These techniques will be useful in this case. Industry Assessment HtW operates in the non-profit sector, specifically focusing on healthcare enhancement in prisons in low income countries. Though this is not a competitive field, there are other organizations that provide similar services, including prison authorities in respective countries as well as other non-profit organizations. Some of the non-profits in this field include the Community Oriented Correctional Health Services (COCHS), Camden Coalition of… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

of its great vision and ability to adapt to situational changes. As soon as social media hit the ground rolling, the company was not to be left behind. The following it receives on twitter, Facebook and Instagram as well as constant engagement with it customers is a milestone worth noting. The innovative marketing strategy has continuously allowed it to engage with its customers and to understand their needs. With a big market share, all it had to do was innovate outside the box as the leading the organic food restaurant in the USA. As more companies like Subway and… Continue Reading...

Fit Tea and Advertising

a deeper connection to the product that will compel them to purchase and continue purchasing. social media is being used to by companies now because social media savvy people already have that built-in connection their audience they spent years to establish and can make it easy to advertise a product (Wind, 2016). A product by the name of 'Fit Tea' has hit Instagram with many Instagram-famous bloggers and vloggers promoting the product. When customers see the product being promoted by someone they admire and/or like, they are more likely to buy the product because they believe the promoter is… Continue Reading...

Branding a Potrait Studio Online

luxury brand, given that online marketing is almost by definition fairly democratic -- anyone can share and post on social media pages. However, by generating interest in the types of images created by the company on Instagram and other visually-generated media, celebrities may become more interested in using the portraits to craft their own brand equity. The value of the company's online presence should thus be primarily to generate positive buzz and interest about the product, which will increase the desirability for high-end consumers. Brand Equity Brand equity is referred to as an "intangible asset" ("Brand Equity," 2010). The… Continue Reading...

Enhancing Nursing Service Delivery and Minimizing Errors

the patient education as a response to menace. The social media and media houses are a source of information that promotes the health of the patients. The patient education is an emerging issue in most health facilities to help reduce the cases of errors. There are many healthcare providers educating the patients regarding how to respond to an error. The patient education in the TV and movies has improved the patient participation in the treatment process (Frith et al., 2012). The healthcare stallholders are focusing their efforts to reduce cases of medical errors. As a result, there are many… Continue Reading...

Branding Strategy and Marketing Communication Plan

in today's world cannot be complete without online media. In this regard, social media, websites, and search engines can be used. Online marketing is cheaper and offers two-way communication between the seller and the buyer. Finally, public relations can be used to promote the products. With themes such as environmental sustainability and public safety, public relations initiatives can be used to create a positive brand image. Creating a Brand Image In a rigorously competitive space such as the automobile industry, the importance of creating a powerful brand image cannot be overemphasized. Achieving this requires a proper understanding of the… Continue Reading...

Leadership in the Public Sector

In fact, instances of the government taking action due to pressure from social media campaigns are not uncommon. A more informed and empowered public means that public sector leaders today face more pressure in terms of transparency and accountability. Greater access to information on the part of the public has also changed the public's perceptions of public sector leaders and organizations. For instance, citizens now expect public sector organizations to deliver a level of service comparable to the private sector in terms of aspects such as choice and personalization (Schofield, 2008). This adds to the challenges confronting contemporary public… Continue Reading...

Dangers Of Backcountry Skiing to Society and Individuals

found to be one of the main reasons for the increased participation. With the establishment of the social media networks, more people can share their experiences, which leads to more people taking part because of the curiosity that comes with seeing another person taking part in the sport. However, there are concerns about the injuries that might occur in the process and how they may affect a person. Backcountry skiing is usually hazardous because of an avalanche. There is an average of one death per month in the USA with many injuries taking part in the process. Exhaustion and… Continue Reading...

Stuart Cellars Case and Marketing Mix

and only available at local restaurants, stores, and at the wineries using local promotional materials. social media, word of mouth, and placement on the menus of local restaurants would become integral elements of the promotional strategy used by Stuart Cellars marketing managers. However, promoting Stuart Cellars wines effectively also depends on investing in strong graphic design for labels and advertising materials. References "The Marketing Mix in a Marketing Strategy," (2014). Retrieved online: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ "Stuart Cellars Video." Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QtwIIMTAC&url=https%3A%2F%2Fvimeo.com%2F75337099&usg=AFQjCNF7-rXrHbik8g0hEEjVAZJ5m9kuLg&sig2=nnnva8gdeCKuncKFdzHMbA "Video Case 12," (n.d.). Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QFgg1MAM&url=https%3A%2F%2Fcoloradomtn.instructure.com%2Fcourses%2F831208%2Ffiles%2F27429131%2Fdownload%3Fverifier%3D3Ya7Sm8K7hiaCvrlh6dZbNgaQgxmk6uZgfIY0ksb&usg=AFQjCNGid1Viyn2nRh3v9KP8vacn9thQhw&sig2=P3d8eaL4-qfBOSEFZioI2Q Continue Reading...

21st Century Skills and Competencies

century, and from interacting with the current systems like the email system, the social media and other IT related interactive platforms. The 21st Century in this aspect has been seen to totally reshape the conception of leadership. Another concept of leadership is related to the transformational theory -- which is shown by Cavazotte, Moreno and Hickmann (2012) to utilize EI to a significant extent in order to transform workers into their optimal selves. Then there is the transactional style of leadership, which focuses on more routine tasks, where a rewards/punishment system is in place to motivate workers. For more… Continue Reading...

How to Measure the Effectiveness Of Organization

to be more actively engaged in ongoing events and fundraising opportunities. This will entail hiring a social media manager to coordinate PM's events, and it will also mean sponsoring local events and strategically linking the PM brand with corporate sponsors too. Third, PM will need to hire volunteer and/or paid career counselors and life coaches for the women seeking our services. With access to the right services, the women in the community will be able to create a new vision for their future and pursue a new life. 3. For each strategy, develop 3 outcome performance measures and 3… Continue Reading...

Memo for Enhancing the Success Of a Sports Club

club to reconsider its community engagement approach and framework. In this regard, I recommend that the club should develop social media strategies through which fans and other members of the community can learn more about the club and access freshly shared content. The club's current website and digital platforms are terrible, which hinders enhanced interactions with fans and the community. The club should revamp its website to provide regular latest updates regarding the club's initiatives within and outside the field as well as enable fans to easily access game content. Secondly, the club needs to demonstrate corporate social responsibility by… Continue Reading...

Zara and Sprint Comparing and Contrasting

2015). Therefore, both Sprint and Zara have a long way to go towards achieving an improved diversity outcome. Zara's social media presence is richer than that of Sprint, which focuses mainly on advertisements. On the other hand, Zara creates marketing content that is informative and engaging to encourage long-term relationships with consumers. The Zara website is far more interactive and attractive than the Sprint one, which is limited in scope and as stripped-down as one of their retail stores. The Sprint website can be confusing because of the different plans and phones and lacks quality photographs, whereas the Zara website… Continue Reading...

Marketing Management with Millennials

being aided and assisted along in prominence by the presence of technology and other advancement. social media, for example, is just one thing that has helped change the pace of society from noticeable to nearly frenetic. Even so, generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants and needs of the older generations is still relevant to many marketers, the emergence of the Millennials over the last generation and the coming reveal of Generation Z has most certainly changed the marketing landscape and will continue… Continue Reading...

Anti-bullying Bill in Texas

adolescent deaths. c. Offer tools to law enforcers: Law enforcers can, by means of summonses, increasingly expose anonymous users on social media websites who post or convey intimidating messages. The law will render e-bullying and e-harassment of a minor child (via channels such as SMS messaging, social networks, apps and internet sites) a criminal offense. d. Offer tools to pupils and their parents: Parents will receive notifications from their child’s school if anybody bullies their child on the digital platform. Both the bully and the victim will be provided rehab and counselling. 2. Summary of the Bill Texas State’s House… Continue Reading...

Emirate Airlines Customer Service

is to focus on the important aspects of technology including internet, "Big Data", social media and analytics, just to name a few things. Those things are integral to the current success of Emirates Airlines and they must continue to use such tools to remain on the pedestal that they inhabit. Works Cited Bloomberg. "Emirates Airline: Company Profile - Bloomberg." Bloomberg. N.p., 2017. Web. 21 June 2017. "Emirates' New York Daily A380 Delayed." CILT World, no. 20, Sept. 2008, p. 12. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=buh&AN=34697788&site=ehost-live. "Emirates SkyCargo's Major Campaign on Supply Chain Services." CILT World, no. 8, Feb. 2003, p. 07. EBSCOhost,… Continue Reading...

Marketing Communication Plan for Internal Use

basis of these objectives. With technological advancement, marketing objectives can now be achieved via social media. Popular social networks such as Facebook, Twitter, YouTube, and Instagram provide ideal channels for reaching out to the target market, engaging the audience on fascinating topics, monitoring feedback, and so forth (Zimmerman & Ng, 2013). Using social media makes monitoring of activity easier. An overarching objective of the plan is to raise awareness about shortcomings in healthcare provision in prisons in low income countries. By tracking likes, comments, and reposts on social media, information about the level of awareness achieved following the social mediaContinue Reading...

Social Discrimination in the 21st Century

role, their marriage status, and the neighbourhood they live in. It is no wonder the typical social media requires such attributes for display on an individual's profile. Such social attributes will therefore determine the language to use, the choice of language, and conversation topic and direction, among others. However, this image is temporary and open to challenged or be fully anchored, a process that happens in the first few minutes when you meet the new person. In cases where these social attributes are challenged, it's often to hear such a statement like "He/She is brilliant; actually, I didn't think… Continue Reading...

Fire Safety Organizations and Affiliations with Other Groups

need to develop cohesive media relations and communications strategies. Using social media is key to forging some of these alliances with community groups. The content strategy needs to be consistent across all platforms, while still taking into account different audiences. Ultimately the messages are the same: to promote awareness, empower each member of the community with knowledge, and create safer communities. Therefore, fire departments can create relational and institutional embeddedness with community groups by participating more in broader community events. Booths at farmer’s markets, presence at community fairs, participation in local podcasts or radio shows, presence at sporting events,… Continue Reading...

The Importance Of Social Media and the Fire Department

networking in corporate firms and workplaces. The advantages of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social media provides an unlimited amount of data at a mere keystroke. With the help of media sources,… Continue Reading...

Channel Member Marketing Plan

but that do not do so right now. With that being said, social media and Google can be used to target people in the applicable demographics and that reside (or stay) within the relevant cities and spots. If done the right way, there can be marketing that is efficient, targeted and well-performing. Google, for example, allows one to advertise to an specific area. For example, if the manufacturer wanted to advertise only to those that are within five miles of a store that will be selling the merchandise, the manufacturer could easily do so. They would only pay “per… Continue Reading...

Why Parents Should Be Liable for Their Children\'s Bullying

suicide. For instance, Darden reports that, “In one of the most high-profile tragedies from social media bullying, a 12-year-old Florida girl took her life by jumping from a tower at an abandoned concrete plant” (76). Moreover, other types of bullying behaviors such as assault, harassment or, as the recent death of a 19-year-old college student at Pennsylvania State University clearly showed, hazing can be classified into various criminal categories, including manslaughter or murder (Isaac 4). Although few right-thinking people would likely argue in favor of holding parents criminally or even financially responsible for one-time physical or verbal altercations between… Continue Reading...

Patagonia and Sustainability Case Study

would be to encourage specific practices. An example would be a social media campaign where followers can trade tips for sustainable practices, be those in terms of consumption of Patagonia goods (i.e. in nature) or in terms of donating to causes. There are some great ways for Patagonia to leverage its audience as an asset. It has 350,000 Twitter followers, 3 million Instagram followers and over 1 million Facebook followers. Leveraging that audience to behave in more sustainable ways will be more powerful than any single program that company can implement on its own. All told, Patagonia’s sustainability efforts… Continue Reading...

Race and Gender Representation in Advertisements

those narratives has particularly gone a notch higher in the age of social media. This paper demonstrates and analyses the representation of race and gender in a selected advertisement. More specifically, the paper pays attention to the social groups targeted by the ad, how the ad violates or reinforces cultural norms, and the broader message conveyed by the ad. The selected ad is a Facebook ad released by Dove, a Unilever-owned personal care brand. Dove released the ad in early October, 2017 in an effort to promote its body lotion. In general, Dove targeted female consumers of body lotions.… Continue Reading...

How to Introduce Business to Social Media

1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube? It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can… Continue Reading...

Financial Planning and Digital Literacy for Students

example, digital literacy means keeping up to date with emerging social media tools and the techniques for safeguarding my personal and financial data. I need to know how to recognize scams, such as phishing or spam. Another aspect of digital literacy is knowing which new media can help me with career planning, and also how to recognize ways to capitalize on digital means of raising money or networking for my job. I can also use what I have learned to start a new business venture or sell products and services in creative ways. Finally, digital literacy also includes education… Continue Reading...

Public Health Officials Using Computers to Manage Outbreaks

et al, 2016). Security and Health issues Research based on the internet and social media in the area of health care and epidemiology poses several functional, technical and formal challenges. The first challenge has to do with ethics in public health. The Helsinki Declaration (Bourne 2015), is the oldest framework that provides guidelines on medical health ethics. The declaration insists that the patient must first be consulted before involving them or their data in a study. Legal and ethical concerns connected to online and social media collection of data, in particular have been discussed in a few articles and legal suits… Continue Reading...

Understanding Nike’s Marketing Channels

more people to buy a company’s product. Display advertisement will help Nike to advertise their products in any social media outlet by placing them in e-mails and other digital formats. The advertisement can be displayed in the form of images, audio and animation clips that can attract more buyers of the products. The organization can ensure that people get the display advertisement when surfing and using the internet to go through their emails. Nike should consider few factors that are required to make display advertising successful. The display advert should be short, precise and relevant to people since it… Continue Reading...

The Community Aspect Of Business

seeking out something new. The bar also benefitted from new social media apps and sites like Yelp, which allowed anyone and everyone to be a food reviewer. As Cousins stated, it was “a place people wanted to be in”—it was the perfect social setting for young, serious Millennials in need of a social environment that they could identify with and call their own. It was the perfect representation of their generation and their cultural tastes—and, best of all, it filled a gap in the neighborhood. As Ganescu (2012) notes, corporate social performance from a contingency theory perspective allows one… Continue Reading...

Differences Between Formal and Informal Communication

a Google search for anything, I will receive targeted ads related to that product or service throughout my social media including Twitter. When I search for my name on Google, I find links to the blogs I have had over the years and to my social media sites. I also receive hits for people with similar names as mine. Now that I have explored my own digital trail, there are three steps I can take to protect my privacy, safety, and security on the web. One is to use a VPN, especially if I am using a public WiFi… Continue Reading...

Technology and Education

my own brain. I use Google Maps to navigate myself, social media apps to stay connected with the world, games to keep me occupied when I am bored, an alarm clock, and anything else I could possibly need. My life is definitely easier with the smartphone. On the Futurism website, one of the most interesting technologies mentioned is related to food: fake meat. Lant (2017) describes Richard Branson’s ambitious project to develop a sustainable vegetarian protein source that he believes will replace animal killing altogether. While I doubt the entire world can be converted away from animal killing, I… Continue Reading...

Trends in Healthcare Management Industry

In the recent years, trends have emerged in the healthcare management industry, which includes patient protection, social media in healthcare, and drug shortages. Patient protection has largely been influenced by laws and policies in different nations. In the United States, the enactment of the Patient Protection and Affordable Care Act (PPACA) has resulted in the lowering of overall healthcare costs, whereby millions of individuals have access to insurance, thereby guaranteeing free preventative care. social media in healthcare has stemmed from the increased use and adoption of the technology for health-related reasons by patients as well as healthcare… Continue Reading...

Role Of Privately Owned Media in a Democracy

to organized media companies, prior to the digital age. Today's digital media and social media are different, and unorganized or unofficial sources of information are not included in the concept of media where referencing the fourth estate and its role in democracy. Terms defined, the role that the media plays relating to the conveyance of information is simple – an independent media provides scrutiny and criticism of the people in power in order to hold those people to account. Democracy The fundamental concept of democracy is that it is government by the people for the people. The moral foundation… Continue Reading...

The Causes Of Fake News and How to Prevent It

the veracity of the information. 1. Evidence: Just a one-time exposure to a fake news item on a social media platform like Facebook increases the likelihood that a person will believe the fake news story, with the effects lasting as long as a week (Pennycook, Cannon, & Rand, 2017). 2. Evidence: The prior exposure phenomenon is a type of confirmation bias, whereby “ We pick out those bits of data that make us feel good because they confirm our prejudices,” (Heshmat, 2015, p. 1). B. Claim: Mob mentality is at work with fake news, as research shows a viral post is… Continue Reading...

Preventing an Influenza Pandemic

to go. Managing this resource and coordinating communication techniques across various media platforms, from television to social media to the Internet, can ensure that the right news and information is reaching the widest possible audience. In today’s digital age, it is important that health care providers, government officials and media producers operate at an interagency level so that all stakeholders in the community’s health can know what the plan is, how to implement it, and how to control the situation in order to reduce the threat of panic, the further spread of the disease and the spread of misinformation.… Continue Reading...

Virtual Teams

as individuals from all over the globe can interact using video conferencing, email, and other forms of social media. As noted by Ferrazzi (2014): “Companies can use the best and lowest-cost global talent and significantly reduce their real estate costs” (par.2). In other words, the best IT specialist in India can interface with a top-notch marketing specialist in the company’s United States headquarters. But creating an effective virtual team is not as easy as stirring up a stew according to a recipe and simply adding the top performers at the company to create the right mix. The right blend… Continue Reading...

The Relationship Of Csr and Employee Attitudes Essay

they represent their company to other potential employees. Through the use of social media and the spread of information in personal communications, employees will represent the company to potential employees based on how they perceive their firm’s CSR policies, whether or not they approve of those policies and whether or not they find those policies to be reflective of their own personal values and beliefs (Lemmink, Schuijf & Streukens, 2003). 2.4 Employer brand equity Employer brand equity is an asset that allows an organization to attract potential employees. Brand equity can be achieved in a number of ways but… Continue Reading...

Why Facebook Is Banned in China

initiatives in 2009 to quell any sort of protest or governmental opposition sparked by social media sites like Facebook. Facebook is not the only Western site to be banned in China. Moreover, it has essentially a lookalike Chinese competitor known as Renren, which is a social media site that operates just like Facebook but complies with the Chinese government’s regulations with regard to the filtering of content posted on the site (Darwell, 2012). China’s government is very concerned about regulating content published on the Internet since this is such an impactful platform for communicating and spreading information in the… Continue Reading...

Whole Foods Market Strategic Analysis

marketing investments among strategic national and regional programs and our individual stores; and we benefit from valuable earned media, social media and word-of-mouth advocacy” (CSI Market, 2018). Currently WFM has numerous social media channels from where a wide range of targeted messages are published on a daily basis. The retailer’s social media presence is spread across various social media platforms which include, but they are not limited to, Pinterest, Facebook, and Twitter. According to Andrews (2014), the relevance of social media marketing in the current day and age cannot be overstated. This, as the author further points out is… Continue Reading...

The Impact Of Social Media on Teenage Girls

social media on Adolescent Girls One current issue in society that has long been pervasive throughout the decades has been the power of the media and the negative impact it has wielded on adolescent girls. MTV videos, the fashion and modeling industries, commercials, film and television all show unrealistic portrayals of women with perfect appearances and hard to achieve bodies. Young people have engaged in the process of comparing themselves to what they see in the media for a while now;… Continue Reading...

Electronic Waste

more people use the service or product. An example of network effects is the rise social media. The more users who are present on Twitter, sharing comments, media, and links, the more powerful the platform becomes to the public. The same effect of growth through traffic was experienced by Facebook, Instagram, and YouTube where the escalation of a user using the websites fostered more interest from even more users. WhatsApp has become the instant messaging service that everyone is using and its rise has also been due to network effects. The more there were users using the platform the… Continue Reading...

How the Internet Has Changed Society

of the Internet have been discussed much especially since the Arab Spring and the presumed role social media played in facilitating social protest and marketing political messages. As Zhang, Tu & Kim (2017) point out, the Internet has also been undermining authoritarian regimes worldwide, like China’s. Unlike the Arab Spring, in which grassroots movements capitalized on the Internet for their information dissemination, the example of China shows how governments respond to the Internet by changing domestic policies (Zhang, Tu & Kim, 2017). social media and New Media Identity and Community One of the biggest functions of the Internet particularly… Continue Reading...

Thematic Integration Of Faith, Learning and Business

don’t feel as pressured to spend so much of their budget on social media marketers or on analysts in order to progress forward. They can focus instead on excellent service and an excellent product and know that their faith will carry them through any challenges that might arise. References Blackiston, M. (2017, February 7). What Every Company Can Learn from Google's Company Culture. Retrieved from http://www.successagency.com/growth/2017/01/19/google-company-culture/ Brox, J. (2014, January 16). 6 Questions to Ask Yourself When Confronted With Ethical Issues. Retrieved from http://www.refreshleadership.com/index.php/2014/01/6-questions-confronted-ethical-issues/ Krakowski, S. (2014, January 3). Why Faith Belongs in Your Workplace. Retrieved from https://www.entrepreneur.com/article/230590 Leone, R. P., Rao,… Continue Reading...

Crime and Security

to this discussion. Of concern was the move by Power Ventures to facilitate the aggregation of the social media accounts of a user such that the user could use just a single website to view activities (including messages and posts by friends) in the said social media accounts. In essence, users of the Power Ventures website, Power.com, had an option of accessing their profile on Facebook via the said website. It is important to note that although third parties are permitted by Facebook to make use of applications in their interactions with users of the social media site, Power… Continue Reading...

Social Networking Effect on Philanthropy

is essential to remain appropriate and pertinent whenever possible ("How charities can make better use of social media", 2016). Implementing social networking needs a cultural shift prior to it being effective. And, although that is unquestionably real for a number of companies, quite a few have been good at launching social websites to assist alter the tradition, flatten hierarchical systems, accelerated decision-making, and enhanced programs and solutions. References How charities can make better use of social media. (2016). the Guardian. Retrieved 26 February 2018, from https://www.theguardian.com/voluntary-sector-network/2013/feb/28/charities-social-media Wang, J., Madnick, S., Li, X., Alstott, J., & Velu, C. (2015). Effect… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

in the past, as potential donors are inundated with new requests, thanks to the ubiquity of social media. Earned income is one potential way to bridge the gap. Perhaps the classic example of a nonprofit which makes use of earned income revenue is that of the Girl Scouts, whose famous cookies have functioned as both a positive marketing campaign as well as an important support for the organization’s activities (Lapowsky 2017). Many people become aware of the good that the Scouts do precisely because of the Scouts’ unique product. The use of social media, of course, has also facilitated… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

The Role of Interactive social media in Corporate Social Responsibility Communications 1. Summary One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature… Continue Reading...

Technology and Workplace Changes

technology has changed the ways in which businesses relate to customers, enabling them to connect via social media portals like Facebook and Twitter and directly engage with customers on an individual basis. It has also changed the ways in which businesses disseminate information about themselves, as they can bombard customers with nearly constant feedback. Finally, it has also changed the ways in which businesses relate to employees, radically expanding the traditional 9 to 5 business day to a near 24 hour cycle, as employees can be constantly connected with the workplace via online technology. Of course, some employees have… Continue Reading...

How Pictures Shape the Story in Syria

are used by a variety of media outlets, both mainstream like CNN and alternative like social media uploaders, to develop a narrative that promotes a perspective on events and advocates for a reaction from the public—either support for intervention or condemnation of the use of force by governments that are not directly involved in the conflict. The paper examines the gassing incident at Khan Shaykhun in Syria to see how photojournalism played a part in shaping the responses of the American president. It also examines how spectacle, soft power, embedded reporting, interventionism and the CNN effect all play a… Continue Reading...