Social Media Essays


Robert Mueller Investigation Essay (Free Example)

In this essay about special prosecutor Robert Mueller’s investigation into Russian interference in the 2016 presidential election, we provide an overview of the information available at the time of publication about that investigation.  The essay will explain who Robert Mueller is; what the investigation is trying to find; and why the investigation was instigated.  In addition, the essay will discuss the latest news, as of May 21, 2018, about the investigation.  In addition to discussing the Mueller investigation, the essay will provide you with a technical guide for writing academic essays.  In addition to being formatted in an appropriate academic Continue Reading...

Facebook Data Breach Essay

In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data.  The essay will explain what data was breached, how it was breached, and how that data was used.  Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches. In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook Continue Reading...

Social Media Essay

  social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles social media: Then and Now social media and it’s Impact… Continue Reading...

Special Education in Miami Dade

to note is the use of new technologies in recent times such as social media and virtual schools. Virtual schools may be an option for special needs students wishing to learn but are unable to go to school on a regular basis. Special education teachers would have to learn to use technology via virtual schools and still maintain effective instruction. Customization of curriculum seems helpful in theory to special education students, but may be difficult to execute. However, virtual schools provides things like speech feedback that allow students other options for knowledge absorption, "Speech feedback also increases the communicative… Continue Reading...

Vapeusa Marketing Campaign Through Ecommerce

products: favorable reports on the industry are promoted using social media and so are sales and the shipment of new products as well. Thus, social media is the final method that is used to help the company excel in its marketing campaign. Introduction VapeUSA is an eCommerce organization that sells portable vaporizers, desk top vaporizers, tanks and chambers, batteries and chargers, herb and spice grinders, e-liquids made in the USA, replacement parts, cases and more -- offering free shipping on all items and thus making themselves an attractive one-stop shop for all consumers' vaping needs. The design of the… Continue Reading...

At-will Employment and the Law

employers may not fire employees because of criticisms made by the employee of the workplace via social media (Riddle, 2016; Cavico, Mujtaba, Muffler, Samuel, 2013). The negative side of the at-will doctrine is that it can impair or limit employer-employee relationships. It inspires little loyalty in the sense of a long-term-relationship; both employer and employee are oriented towards what they themselves gain from the relationship instead of how they are working together as a team towards a mutual goal. As Arnow-Richman (2011) notes, "today's employer's operate principally in an external labor market in which implicit promises of long-term employment… Continue Reading...

Generational Differences in Social Media Usage

(2015), "The advance of technology and the prevalence of social media are profoundly changing how we communicate, and in so doing, they are also changing who we are" (p. 3). Therefore, from social change relates to the constantly changing perspective of "who we are" as a society. b. What you have learned about social change as a research problem. Support your insights with academic citations from the Learning Resources. Social science researchers can use a wide array of tools to gain fresh insights into the phenomenon of social change, including qualitative research tools that use various theoretical perspectives (Hansen,… Continue Reading...

Diversity As a Reflection Of Your Identity

and one of the primary means of communicating with people through avenues such as social media, mobile devices, and the internet. I believe that the greatest way that my generation's relationship with technology affects my perceptions is in our beliefs about what can be done and when. The temporal element of this statement is particular truthful. There is a feeling of instant gratification that technology produces upon its users. Unfortunately, I realize that I have a short attention span, particularly compared to those of my parents who are significantly older than me. Patience is not one of my better… Continue Reading...

Parent and Child Communication Article Review

advancement in technology and the increase in use of social media by teenagers and adolescents. A key aspect between popular sources and scholarly sources is that cyberbullying has developed into a global health concern amongst adolescents. However, there are variances between the two sources. On one hand, popular sources discuss cyberbullying and the aspect of embarrassment in the school setting (Tynes, 2016). On the other hand, scholarly sources delve more into the relation between cyberbullying and negative health issues (Ng Chong et al., 2016). Adolescents targeted through cyberbullying report increased depressive impact, nervousness, isolation, suicidal actions, and somatic symptoms.… Continue Reading...

Gopros Usage Of Social Media

GoPro social media The Gopro camera is an action-oriented personal camera that can be mounted virtually anywhere and record spectacular action sequences with stillness and clarity never before possible through the use of handheld equipment. Gopro's use of social media -- particularly Youtube, where user videos are uploaded and shared with millions of viewers -- is a great way for the company to market itself to consumers, who are a given numerous examples of just what they could do and capture with their own Gopro mounted camera.… Continue Reading...

Working for International Peace

surveillance methods pertaining to typical communication channels, including those based on social media, conventional media, telephone records and text messaging. It is integral to gain the support of the Nigerian government in this endeavor in order to facilitate these measures. Development of Indicators The indicators for this case study are critical to its success, and probably that of the measures to counteract terrorism throughout Africa as a whole. Developing indicators will require the government to engage in highly specific monitoring of the foregoing methods of communication. It is necessary for the government to determine the correlation between the monitoring… Continue Reading...

Developmental Learning and Technology

thing to note is the use of new technologies in recent times such as social media and virtual schools. Virtual schools may be an option for special needs students wishing to learn but are unable to go to school on a regular basis. Special education teachers would have to learn to use technology via virtual schools and still maintain effective instruction. Customization of curriculum seems helpful in theory to special education students, but may be difficult to execute. However, virtual schools provides things like speech feedback that allow students other options for knowledge absorption, "Speech feedback also increases the… Continue Reading...

Marketing

TV ad spots as well as pushing a campaign on social media and other websites including video sharing sites like Youtube. The design of the campaign has the potential to go viral so users sharing can aid in getting the word out. Consumers respond well when they feel like they have actively chosen to view a video on their own will and are more likely to spread it if that is the case. Also, the target health conscious audience can be readily reached through sports sponsorships as well as celebrity sportsmen/women endorsements. Further, direct marketing and personal selling can… Continue Reading...

Computer Mediated Communication Cmc

in person, I will use messenger apps or email. social media is also an important type of computer-mediated communication. It matters because of the ways technology transforms the nature of communication. The term "mediation" refers mainly to the means by which a message is transmitted (Thurlow, Lengel & Tomic, 2004, p. 18). When we are in person or even on the phone, our brains can pick up a slew of cues, such as tone of voice, pauses in the person's speech, pace of speaking, and other forms of non-verbal communication. We detect tone and emotion in body language, eyes,… Continue Reading...

Marx, Weber, Bourdieu, and Gramsci

as the victory of Trump over Clinton in the recent election shows: Trump used the Internet ( social media in particular) to effectively develop a large and diverse base of supporters who disseminated information over the Internet. Trump's Internet popularity indicated better than the phone polls did that he would be a legitimate contender for the Office. Thus, according to Gramsci's view, the Internet can be used in a political way to control the movement of cultural power and reshape political realities. Bourdieu's perspective on cultural power is rooted in a symbolic structure based on education and the arts: the… Continue Reading...

Developing, Managing, and Operating a Retail Business

business at the moment. Consideration will, therefore, be made to modern approaches such as social media and online recruiting. Social networks such as Facebook and Linkedin as well as online recruitment tools offer platforms through which small businesses can inexpensively meet their human resource needs. The store can also rely on the owner's own networks. Friends and acquaintances can often provide helpful referrals. On the whole, the recruitment initiative should be driven by the desire to locate individuals with the skills, knowledge, and attributes for a position in the retail environment. It would be imperative for the new employees… Continue Reading...

Ethics in Engineering and Public Safety

to make their public statements honestly and in accordance with their values, perhaps relying on blogs or social media to voice concerns and raise awareness. When leaking or divulging information related to their firm's operations in any country, the engineer faces major ethical dilemmas and decisions that can impact a career. Being torn between loyalty to a firm and ascription to higher moral standards, the engineer faces difficult challenges that sometimes require the support of a professional organization and its legal team. Engineers have ethical obligations to their families and communities that transcend their roles within any firm. Over… Continue Reading...

Team America Surveillance and Espionage

would agree to allow the contents of their minds be made public, really or symbolically through monitoring of individual social media accounts. What the government views as being "unreasonable search and seizure" under the Fourth Amendment might be defined differently from the common person, which is why civil liberties organizations make a determined effort to work with legal teams to protect the rights of Americans. The judiciary has, as a result, been called upon increasingly to rule on individual cases. Emerging technologies demand each case be heard differently, because from year to year hardware and software considerations will change.… Continue Reading...

A Concise Analysis Of Financial Performance Of Companies

thanks, largely, to the speed with which information is transmitted on social media and the World Wide Web. Additionally, corporate supply chain extension and globalization to encompass developing and sharp-end markets has contributed to increased focus on ESG externalities and issues as well, with corporate exposure to more geopolitical and geographical settings and regulatory systems. Developing economies' regulatory and legal systems are normally less effective as compared to industrialized economies' systems, rendering it more difficult for businesses to protect themselves from ESG issues. This leads to an added risk for businesses functioning in these parts (Ang, Lam & Zhang,… Continue Reading...

Contract Law and Modern Communication

law are found to apply to instantaneous communication. The trickiest aspect is that typed matter -- emails, texts, social media postings -- can be found by law to be "writings" even if they are created as quickly as verbal communication. It is therefore important for people engaging in such means of communication to establish clearly if there is no intention to form a contract, lest they inadvertently enter into a contract in the course of their electronic communications. References Aquila, F. & Payne, S. (2012). Inadvertent contract formation -- the perils of electronic communications. Bloomberg BNA. Retrieved November 11,… Continue Reading...

Facebook Web Presence Analysis

Organizational Social Web Presence social media are virtual organizations that foster and encourage interactions among members allowing them posting personal and company information, connect and communicate with other users. Major social media are Facebook, Twitter, Linkedin, Youtube, Google+, and Whatsapp's. In most cases, frequently interactions with other users make the network interactions becoming stronger, and the social media allow users to communicate through the message, weblogs, music and video stream. The objective of this paper is to investigate how Facebook as an example of a major social achieving competitive market advantages. Key… Continue Reading...

Health Industry Professional Boards

organization provides members principles and practical data in all areas like compensation package, recruitment, documentation, social media, work delegation, etc. (American Nurses Association, 2016). AMA This organization's standards include the following 3 aspects: Medical Ethical Values, the CEJA's (Council on Ethical and Judicial Affairs) Ethical Views, and the CEJA's Reports. The standards aim at broadly dealing with components of ethical conduct at ensuring only occasional changes to the standards. While these are not national laws, they outline the prerequisites of moral conduct for doctors. The principles aim at assisting doctors, individually as well as jointly, with maintenance of superior… Continue Reading...

Sea Treasures – Business Model

by informed choices provided on a business website, product reviews and information shared on social media sites. The changes are revolutionary. One must follow suit or lag behind in the marketing and sales competition (Bradley, 2016). It is suggested to marketers that in order to attend to aquarium needs by households in the short-term (Selvarasu & Sankaran, 2011) by retaining aquarium features, they should i. In the case of lobbyists, aquarium need has to be met by aquarium business service offer ii. The need for aquarium for business enterprises should be offered on the basis of value-for money in… Continue Reading...

Ethics and Photo Manipulation

for ethical standards as well as provide a public discussion of photo alteration. In a day and age where social media has proliferated and anyone with a camera can make a name for themselves, it stands to identify a growing need for discussion. The public must be made aware of the various way photos are manipulated and the growing trend to only show manipulated photos. The article begins with a brief background of ethics covering multiple factors that have dramatically altered the ethical landscape. From introduction of social media to the use of digital camera and the internet, things… Continue Reading...

Communication

third communication channel will be electronic, which will take place through email, intranet and social media platforms. The benefit of this channel within the organization is that it will facilitate conveying messages to individuals, groups and masses. In addition, despite the fact that it is less personal, this channel is more efficacious. Lastly, the business will utilize written communication. There are times when the personnel will not necessitate any interaction for them to be communicated to. Therefore, the business will employ different communication techniques such as memos, announcements, policies and letters (Williams, 2016). Identify common barriers to effective communication… Continue Reading...

Accounting Ethics Questions

.....ethical for an employer to use social media information as a factor when considering whether to hire an employee? What about monitoring social networking activities of employees while on the job? Use ethical reasoning in answering these questions. The wide-ranging use of social media in the workplace gives rise to serious moral and ethical concerns. Kantian ethics lays emphasis on the form of an action in ascertaining its morality. Kant insists on the Categorical Imperative. Kant implies that this ethical principle is the superlative and outright and proper test to morality, whereas… Continue Reading...

Developing Your Professional Life

mentor is established through maintaining contact. References Laube, B. (2014, April 14). Brand Cohesion Across social media. Retrieved December 23, 2016, from http://www.cmmonline.com/articles/233310-brand-cohesion-across-social-media Llopis, G. (2012, May 29). 7 Reasons Networking Can Be a Professional Development Boot Camp. Forbes. Retrieved December 23, 2016, from http://www.forbes.com/sites/glennllopis/2012/05/29/7-reasons-networking-can-be-a-professional-development-boot-camp/#4450fffe1834 Continue Reading...

Use Of Smartphones and Sleep Time

were smartphones. Brief interviews conducted with participants after the survey revealed students used social media apps on their smartphones right before they went to bed. They would check their Twitter feeds, their friend's Instagram posts, and would message people on Facebook. One participant, aged 14 admitted that social media motivated most of her smartphone use. Participant added the smartphone was rarely used for phone calls and rather, was used to chat on social media apps and text message. Other participants noted the smartphone allowed them to watch videos on Youtube and Netflix. Some stated they spent an hour or so… Continue Reading...

Education Autobiography on Drugs

illegal drugs are part of life. Their influence is everywhere from social media to movies and even at home. What they may teach us is that sometimes when we choose to escape or to feel good, that is when we are our most vulnerable, that is when we may make mistakes. Because life isn't about being perfect, but rather what the imperfections teach us. I have a sister who likes to drink. She's not your typical lush. She drinks only when she has the time to. This is usually at night and her drink of choice is a bottle… Continue Reading...

Chinese Sport Venue and Market Values

not been favorable. In term of marketing, NFL relies on the social media such as Facebook, Youtube, and Twitter to reach millions of people in the United States, however, these avenues are blocked in China. Moreover, NFL face challenges in addressing the problem of counterfeit merchandise. Many NFL products have counterfeited in China making the company lose income. The logistic problem is another challenge facing the NFL. Since the NFL teams are not ready to stay in China, traveling to China this week to play games and return to the United States the same week to play another game… Continue Reading...

Contemporary Art 21st Century Asia

and the viewer engaging in a unilateral process of communication. With social media as an active force in the art world, the relationship between artist and viewer is now bilateral and in fact, multilateral because of the global patterns of migration that have changed the nature of the viewer and the viewed. Some art from the Asia-Pacific region is futuristic, incorporating mechanical and digital elements that make commentary on the present. Science fiction blending with art in the form of virtual reality invites viewer participation in entirely new ways, but also dislocates the art from its space in a… Continue Reading...

Sports Marketing Plan

marketing cannot be overemphasised, the usefulness of contemporary media cannot be ignored. social media has particularly become a vital marketing tool for sports marketers. Facebook, Twitter, and Youtube and other popular social networking sites enable two-way communication, one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time manner. social media enables… Continue Reading...

Crisis Situations

of a woman whose death was linked to ovarian cancer caused by the powder. Following intense condemnation on social media, the firm faced a major public relations crisis. The verdict has immense potential to change public attitudes towards the firm's products, which could have dire consequences on the firm in terms of not only revenue loss, but also reputational damage. More importantly, the firm could face severe regulatory action due to public health and safety concerns. This is particularly true given that the verdict was the third major ruling against the firm regarding its products. There are also other… Continue Reading...

Small Local Business Marketing Plan

is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers promotional contests through their Facebook and Instagram accounts. One of the promotional contests partnered with local artists to offer art giveaways for customers. Another contest asked followers of their Facebook and Instagram accounts to post pictures of "their favorite urban legend," "their favorite urban dog," and "their favorite food," and selected winners for receiving a $25 gift card. Through these creative promotional events, the Toshi Dream Spa has shown how social media can be wielded in a highly… Continue Reading...

Platos Myth Of the Cave and Technology Today

and interact with one another. It has eliminated geographical and physical barriers and increased the flow of information. With social media, for instance, it is now possible for people to stay in touch with their friends, relatives, and acquaintances in any part of the globe without the use of traditional channels such as telephone and mail. Further, the internet has enabled organisations to market their products and engage their customers online. Today, virtually everything can be done online -- from business to shopping, reading, learning, information sharing, listening to music, gaming, watching television, and so forth. Indeed, the internet… Continue Reading...

Moral Issues with Internet Privacy

view with regard to the major moral challenges linked to internet privacy, right from social media privacy to governmental surveillance. However, all stories have two sides, and this necessitates a closer examination of a few existing moral issues associated with internet privacy. Firstly, one needs to examine the chief element of guidance provided by the law on the matter of internet privacy. Possibly the most straightforward moral problem under the 'internet privacy breach' umbrella is malicious software (e.g., spyware) utilization for perpetrating cybercrime and stealing private data. A number of cybercrimes are made illegal by the governments of nations… Continue Reading...

How Hong Kong Responds to Fitness Clubs

of 100 individuals. The survey will be conducted online using social media -- Facebook and Twitter -- to attract individuals to the survey. Participants will be selected by targeting fitness clubs and asking stakeholders to participate in the survey online. Likewise, online "hangouts" where residents of Hong Kong engage will be used to target non-stakeholders for their impressions of the fitness industry. The survey data will be analyzed by using the Likert scale of measurement as well as through qualitative assessment for the open-ended question at the end of the survey. The questions asked in the survey will consist… Continue Reading...

Starbucks Financial Assessment

there is the Halloween spiced lactate, a brief review of the company's social media will demonstrate the popularity of these products. The organisation is also investing in research and development to improve existing products and bring new ideas to market, which was seen recently with the freeze-dried Starbucks Via brand (Schultz & Gordon, 2011). Internationally, the company is also a leading brand, very well known, supported through excellent marketing, including product placements in blockbuster films, as well as extensive use of social media marketing (Phan, Thomas, & Heine, 2011). With the company demonstrating increasing growth internationally, especially the Asian… Continue Reading...

Types Of Information Systems for Startup Business

storing and processing information from novel sources like market data, social media, communications, and digital interactions with clients. Some figures reveal that over eighty percent of organizational information is not structured and, hence, not appropriate for subjecting to conventional data processing systems (McGuire et al., 2012; LaValle et al., 2011). The use of big data facilitates unstructured data processing and increases system intelligence that may then be utilized for improving sales performance, better understanding client requirements, supporting marketing campaigns, undertaking better fraud monitoring, and reinforcing internal organizational risk management. Big data competence aids companies in integrating two or more… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

surprise that millennials personalize every part of their life. From Twitter to YouTube, they are everywhere. These social media outlets are what embrace their individuality. To market successfully, Kraft will need to optimize many aspects of the brand offering, such as packaging, pricing, and positioning. All of this must be done in a way that is important and by focusing on marketing the brand in a way that is safe and efficient. However, Kraft management will push for higher levels of expenditure and capital investment than would have traditionally been thought with a more conservative outlook that absorbed on… Continue Reading...

Using Emotional Intelligence in the Workplace

Generation Y can bring to multigenerational teams is a sharp understanding of and ability to effectively utilize social media -- a skill that can help teams in ways that older generations tend to be unfamiliar with (Shirish, Boughzala, Srivastava, 2016). For a project manager, the point of identifying the skill sets and strong suits of the each unique generational group is to be able to see how the pieces fit and work together to more efficiently plan, schedule, and orient work projects. Embracing multigenerational teams as an opportunity instead of seeing them as an obstacle to overcome is the… Continue Reading...

Applied Social Psychology

theory is that of social penetration. People are increasingly engaging in online activities on social media networks like Twitter, Facebook, MySpace, etc. But issues of internet user self-disclosure are not clear. Wang and Tang's (2012) application of the theory of social penetration to blogging demonstrated that bloggers revealed views, experiences and feelings to real-life best friends much more than they did to their internet audiences and parents. However, they do apparently voice their personal experiences and in various subjects on the internet for maintaining their blogs or recording their lives online. The study effectively examined the social penetration model… Continue Reading...

Supreme Court

VIII. Philosophy and Impact of the Death of Scalia Owing to Justice Scalia's disruptive nature, a number of impolite social media posts, op-eds and tweets are expected from parties who were usually not in agreement with his philosophy. Despite the presence of other "conservative" Justices, Antonin Scalia's aggressive and frequently insulting views either infuriated the opposition or made individuals who agreed with him feel immensely superior and triumphant. I personally believe he can be rightfully counted among the best orators in American history and also the best writer ever among Supreme Court Justices. With respect to the Court's future, numerous diverse… Continue Reading...

Digital and Social Media Effects on Society

out, opponents of new media use fear mongering, ironically using the tropes of social media to decry its drawbacks. One researcher who claims social media is negative is Jung (n.d.), who believes social media creates a false sense of connection, encourages cyber bullying, decreases productivity, and raises important concerns about loss of privacy. On the other hand, Beres (n.d.) claims that the ill effects of social media can even be felt in the brain and include reduced self-control, lower self-esteem, and a breakdown of human interpersonal relationships. Annotated Bibliography 1. Jung, B. (n.d.). The negative effect of social mediaContinue Reading...

Digital Marketing Details and Plans

have to be assessed completely and honestly. Search Engine Use & Optimization When it comes to the search engines and social media sites that could and should be used, Namshi should use a blend of search engines and tools that are specific to the Middle East as well as firms that are omnipresent in both the Middle East and the broader world in general. As noted in the prior work on this subject, examples of the latter would include Facebook, Twitter and Google. Search engines in particular have to be planned for in specific ways so that they are used effectively.… Continue Reading...

Fake News and Knowledge Is Power

that enhances one's psychological health and encourages wellbeing through control over one's irrational thoughts and emotions. social media has an ironic and complex influence on the creation and dissemination of knowledge via the spreading of fake news. Interestingly, the proliferation of fake news can inspire citizens to become more media literate. The results of the 2016 presidential election in the United States are partly blamed on a lack of knowledge generated by social media and the spreading of propaganda through digital channels (Alcott and Gentzkow). To combat fake news, those who possess knowledge have the power to spread truth and… Continue Reading...

Marketing Tools for Business Strategy

changes but the implications of them as well. The first is video. social media in particular has become a forum for video in marketing. This not only means things like Facebook Live and YouTube, but more sophisticated marketing such as Wistia's pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on the rise but is effective as well, because most audiences find that video content is more engaging than other forms of content (Sharma, 2017). Artificial… Continue Reading...

The New Mobile Commerce Revolution

advertising and similar efforts will need to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers, magazines and the like are on their way out in many regards, at least when it comes to mobile commerce and online operations in general. When it comes to home goods and retail, there would be two main forms of advertising. For more traditional… Continue Reading...

Film Culture and Its Impact on Civil and Social Rights

However, many people do not know their rights especially the minorities. Films and social media have become the powerful vehicles that propel people to demand their rights. [1: The Role of Film in Society.] Throughout the 20th century, African-Americans were treated as second-class citizens because of their historical antecedents with the general beliefs that they were forcibly brought from Africa and Caribbean as slaves. Thus, they were never treated equally with their white counterpart. During this period, African-Americans were stereotyped as being stupid, lazy, foolish, violent, cowards, animal-like and subhuman. In many occasions, the media had portrayed Black as… Continue Reading...

Online Marketing and Success

the business wants to reach the youths as the target market, it should consider focusing on using the social media platforms as the mode of communication. The next step is determining the communication objectives. Any communication that is adopted by the business when trying to reach the customers in the market should have its objectives. Some of the objectives include increasing sales, product awareness and testing the product. The business should consider such objectives so that it can ensure that the communication strategy chosen is effective in the market (Cheung & Thadani, 2012). Determining the message to be delivered… Continue Reading...

Digitalization to Enhance Customer Satisfaction at Apm Terminals

of things), delivery models (e.g., cloud computing), data analytics, social media, and mobile computing (Heilig, Schwarze and Vob, 2017). These IT systems transform processes, information flows, and people by facilitating the collection, processing, management, retrieval, and distribution of data. The digitalization of processes is essential for enhancing the customer experience, which consequently increases customer satisfaction (Deloitte, 2013). Though there is no universally accepted definition, customer satisfaction essentially means the extent to which the goods and services provided by a firm meet or exceed the expectations of customers (Kumar, 2016). For businesses, customer satisfaction is crucial for enhancing customer retention,… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

to actually bridge or fuse other types of marketing methods. For example, social media platforms offer the unique ability for consumers to interact with brands directly as well as communicate their experiences and impressions with brands to the rest of the social media network. This essentially allows brands and marketers to divest themselves of some of the responsibility for viral marketing. Online marketing means developing trends and following them so that consumers recognize the value of a brand and develop relationships with it that are based on lifestyle, attitudes, and other elements that transcend the basic dimensions of consumer behavior.… Continue Reading...

Analysis Of an Individuals Personality

a personality profile of an individual based on interactions with him/her and the information on he/she posts on social media. TinaShazzy's Personality Profile The chosen theoretical approach that I will utilize in developing TinaShazzy's personality is the behavioral domain, which suggests that an individual's behavior is a reflection of his/her personality trait since personality is behavior (Phelps, 2015). Additionally, this perspective of personality holds that an individual's environment influences his/her behavior, which in turn determines personality. Therefore, an individual's environment plays an important role in determining personality through influencing his/her behavior. I have known TinaShazzy for the last eight… Continue Reading...

Review Of Human Resource Management

and up-to-date of new approaches for obtaining and drawing in talent. Technologies like social media are vital for recruiting, however HR managers face the challenge of aligning such strategies with the business objectives of the organization. In addition, organizations are faced with the challenge of developing the ways to appraise skills across differing sources of talent and subsequently generating training programs to fill skills gaps once personnel are employed. There is also the significant challenge of managing and integrating employees from different cultures. The success of an organization's international growth is dependent on HR assimilating the workforce. HR-led teams… Continue Reading...

Marketing Management Plan

marketing strategies of rivals. He recommends the use of Google Alerts, connecting with rivals on social media, subscribing to rivals' mailings and promotions, and monitoring rivals' websites. These techniques will be useful in this case. Industry Assessment HtW operates in the non-profit sector, specifically focusing on healthcare enhancement in prisons in low income countries. Though this is not a competitive field, there are other organizations that provide similar services, including prison authorities in respective countries as well as other non-profit organizations. Some of the non-profits in this field include the Community Oriented Correctional Health Services (COCHS), Camden Coalition of… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

its great vision and ability to adapt to situational changes. As soon as social media hit the ground rolling, the company was not to be left behind. The following it receives on twitter, Facebook and Instagram as well as constant engagement with it customers is a milestone worth noting. The innovative marketing strategy has continuously allowed it to engage with its customers and to understand their needs. With a big market share, all it had to do was innovate outside the box as the leading the organic food restaurant in the USA. As more companies like Subway and McDonalds'… Continue Reading...

Fit Tea and Advertising

a deeper connection to the product that will compel them to purchase and continue purchasing. social media is being used to by companies now because social media savvy people already have that built-in connection their audience they spent years to establish and can make it easy to advertise a product (Wind, 2016). A product by the name of 'Fit Tea' has hit Instagram with many Instagram-famous bloggers and vloggers promoting the product. When customers see the product being promoted by someone they admire and/or like, they are more likely to buy the product because they believe the promoter is… Continue Reading...

Branding a Potrait Studio Online

by definition fairly democratic -- anyone can share and post on social media pages. However, by generating interest in the types of images created by the company on Instagram and other visually-generated media, celebrities may become more interested in using the portraits to craft their own brand equity. The value of the company's online presence should thus be primarily to generate positive buzz and interest about the product, which will increase the desirability for high-end consumers. Brand Equity Brand equity is referred to as an "intangible asset" ("Brand Equity," 2010). The focus on a luxury niche market means that… Continue Reading...

Enhancing Nursing Service Delivery and Minimizing Errors

of medical errors has contributed to the patient education as a response to menace. The social media and media houses are a source of information that promotes the health of the patients. The patient education is an emerging issue in most health facilities to help reduce the cases of errors. There are many healthcare providers educating the patients regarding how to respond to an error. The patient education in the TV and movies has improved the patient participation in the treatment process (Frith et al., 2012). The healthcare stallholders are focusing their efforts to reduce cases of medical errors.… Continue Reading...

Branding Strategy and Marketing Communication Plan

today's world cannot be complete without online media. In this regard, social media, websites, and search engines can be used. Online marketing is cheaper and offers two-way communication between the seller and the buyer. Finally, public relations can be used to promote the products. With themes such as environmental sustainability and public safety, public relations initiatives can be used to create a positive brand image. Creating a Brand Image In a rigorously competitive space such as the automobile industry, the importance of creating a powerful brand image cannot be overemphasized. Achieving this requires a proper understanding of the target… Continue Reading...

Leadership in the Public Sector

as criticize public leaders. In fact, instances of the government taking action due to pressure from social media campaigns are not uncommon. A more informed and empowered public means that public sector leaders today face more pressure in terms of transparency and accountability. Greater access to information on the part of the public has also changed the public's perceptions of public sector leaders and organizations. For instance, citizens now expect public sector organizations to deliver a level of service comparable to the private sector in terms of aspects such as choice and personalization (Schofield, 2008). This adds to the… Continue Reading...

Dangers Of Backcountry Skiing to Society and Individuals

reasons for the increased participation. With the establishment of the social media networks, more people can share their experiences, which leads to more people taking part because of the curiosity that comes with seeing another person taking part in the sport. However, there are concerns about the injuries that might occur in the process and how they may affect a person. Backcountry skiing is usually hazardous because of an avalanche. There is an average of one death per month in the USA with many injuries taking part in the process. Exhaustion and weather have also acted as demotivators for… Continue Reading...

Stuart Cellars Case and Marketing Mix

only available at local restaurants, stores, and at the wineries using local promotional materials. social media, word of mouth, and placement on the menus of local restaurants would become integral elements of the promotional strategy used by Stuart Cellars marketing managers. However, promoting Stuart Cellars wines effectively also depends on investing in strong graphic design for labels and advertising materials. References "The Marketing Mix in a Marketing Strategy," (2014). Retrieved online: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ "Stuart Cellars Video." Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QtwIIMTAC&url=https%3A%2F%2Fvimeo.com%2F75337099&usg=AFQjCNF7-rXrHbik8g0hEEjVAZJ5m9kuLg&sig2=nnnva8gdeCKuncKFdzHMbA "Video Case 12," (n.d.). Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QFgg1MAM&url=https%3A%2F%2Fcoloradomtn.instructure.com%2Fcourses%2F831208%2Ffiles%2F27429131%2Fdownload%3Fverifier%3D3Ya7Sm8K7hiaCvrlh6dZbNgaQgxmk6uZgfIY0ksb&usg=AFQjCNGid1Viyn2nRh3v9KP8vacn9thQhw&sig2=P3d8eaL4-qfBOSEFZioI2Q Continue Reading...

21st Century Skills and Competencies

century, and from interacting with the current systems like the email system, the social media and other IT related interactive platforms. The 21st Century in this aspect has been seen to totally reshape the conception of leadership. Another concept of leadership is related to the transformational theory -- which is shown by Cavazotte, Moreno and Hickmann (2012) to utilize EI to a significant extent in order to transform workers into their optimal selves. Then there is the transactional style of leadership, which focuses on more routine tasks, where a rewards/punishment system is in place to motivate workers. For more… Continue Reading...

How to Measure the Effectiveness Of Organization

PM needs to be more actively engaged in ongoing events and fundraising opportunities. This will entail hiring a social media manager to coordinate PM's events, and it will also mean sponsoring local events and strategically linking the PM brand with corporate sponsors too. Third, PM will need to hire volunteer and/or paid career counselors and life coaches for the women seeking our services. With access to the right services, the women in the community will be able to create a new vision for their future and pursue a new life. 3. For each strategy, develop 3 outcome performance measures… Continue Reading...

Memo for Enhancing the Success Of a Sports Club

club to reconsider its community engagement approach and framework. In this regard, I recommend that the club should develop social media strategies through which fans and other members of the community can learn more about the club and access freshly shared content. The club's current website and digital platforms are terrible, which hinders enhanced interactions with fans and the community. The club should revamp its website to provide regular latest updates regarding the club's initiatives within and outside the field as well as enable fans to easily access game content. Secondly, the club needs to demonstrate corporate social responsibility by… Continue Reading...

Zara and Sprint Comparing and Contrasting

have a long way to go towards achieving an improved diversity outcome. Zara's social media presence is richer than that of Sprint, which focuses mainly on advertisements. On the other hand, Zara creates marketing content that is informative and engaging to encourage long-term relationships with consumers. The Zara website is far more interactive and attractive than the Sprint one, which is limited in scope and as stripped-down as one of their retail stores. The Sprint website can be confusing because of the different plans and phones and lacks quality photographs, whereas the Zara website is replete with attractive photographs that… Continue Reading...

Marketing Management with Millennials

to being aided and assisted along in prominence by the presence of technology and other advancement. social media, for example, is just one thing that has helped change the pace of society from noticeable to nearly frenetic. Even so, generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants and needs of the older generations is still relevant to many marketers, the emergence of the Millennials over the last generation and the coming reveal of Generation Z has most certainly changed the marketing landscape and will… Continue Reading...

Anti-bullying Bill in Texas

tools to law enforcers: Law enforcers can, by means of summonses, increasingly expose anonymous users on social media websites who post or convey intimidating messages. The law will render e-bullying and e-harassment of a minor child (via channels such as SMS messaging, social networks, apps and internet sites) a criminal offense. d. Offer tools to pupils and their parents: Parents will receive notifications from their child’s school if anybody bullies their child on the digital platform. Both the bully and the victim will be provided rehab and counselling. 2. Summary of the Bill Texas State’s House ratified a state… Continue Reading...

Emirate Airlines Customer Service

to focus on the important aspects of technology including internet, "Big Data", social media and analytics, just to name a few things. Those things are integral to the current success of Emirates Airlines and they must continue to use such tools to remain on the pedestal that they inhabit. Works Cited Bloomberg. "Emirates Airline: Company Profile - Bloomberg." Bloomberg. N.p., 2017. Web. 21 June 2017. "Emirates' New York Daily A380 Delayed." CILT World, no. 20, Sept. 2008, p. 12. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=buh&AN=34697788&site=ehost-live. "Emirates SkyCargo's Major Campaign on Supply Chain Services." CILT World, no. 8, Feb. 2003, p. 07. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=buh&AN… Continue Reading...

Marketing Communication Plan for Internal Use

the basis of these objectives. With technological advancement, marketing objectives can now be achieved via social media. Popular social networks such as Facebook, Twitter, YouTube, and Instagram provide ideal channels for reaching out to the target market, engaging the audience on fascinating topics, monitoring feedback, and so forth (Zimmerman & Ng, 2013). Using social media makes monitoring of activity easier. An overarching objective of the plan is to raise awareness about shortcomings in healthcare provision in prisons in low income countries. By tracking likes, comments, and reposts on social media, information about the level of awareness achieved following the social… Continue Reading...

Social Discrimination in the 21st Century

marriage status, and the neighbourhood they live in. It is no wonder the typical social media requires such attributes for display on an individual's profile. Such social attributes will therefore determine the language to use, the choice of language, and conversation topic and direction, among others. However, this image is temporary and open to challenged or be fully anchored, a process that happens in the first few minutes when you meet the new person. In cases where these social attributes are challenged, it's often to hear such a statement like "He/She is brilliant; actually, I didn't think such of… Continue Reading...

Fire Safety Organizations and Affiliations with Other Groups

fire service, departments need to develop cohesive media relations and communications strategies. Using social media is key to forging some of these alliances with community groups. The content strategy needs to be consistent across all platforms, while still taking into account different audiences. Ultimately the messages are the same: to promote awareness, empower each member of the community with knowledge, and create safer communities. Therefore, fire departments can create relational and institutional embeddedness with community groups by participating more in broader community events. Booths at farmer’s markets, presence at community fairs, participation in local podcasts or radio shows, presence… Continue Reading...

The Importance Of Social Media and the Fire Department

one-size-fits-all approach is not applicable in the context of social networking in corporate firms and workplaces. The advantages of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social media provides an unlimited amount of data… Continue Reading...

Channel Member Marketing Plan

at that store already but that do not do so right now. With that being said, social media and Google can be used to target people in the applicable demographics and that reside (or stay) within the relevant cities and spots. If done the right way, there can be marketing that is efficient, targeted and well-performing. Google, for example, allows one to advertise to an specific area. For example, if the manufacturer wanted to advertise only to those that are within five miles of a store that will be selling the merchandise, the manufacturer could easily do so. They… Continue Reading...

Why Parents Should Be Liable for Their Children's Bullying

that, “In one of the most high-profile tragedies from social media bullying, a 12-year-old Florida girl took her life by jumping from a tower at an abandoned concrete plant” (76). Moreover, other types of bullying behaviors such as assault, harassment or, as the recent death of a 19-year-old college student at Pennsylvania State University clearly showed, hazing can be classified into various criminal categories, including manslaughter or murder (Isaac 4). Although few right-thinking people would likely argue in favor of holding parents criminally or even financially responsible for one-time physical or verbal altercations between youths, the argument can certainly… Continue Reading...

Patagonia and Sustainability Case Study

problem. Another recommendation for Patagonia would be to encourage specific practices. An example would be a social media campaign where followers can trade tips for sustainable practices, be those in terms of consumption of Patagonia goods (i.e. in nature) or in terms of donating to causes. There are some great ways for Patagonia to leverage its audience as an asset. It has 350,000 Twitter followers, 3 million Instagram followers and over 1 million Facebook followers. Leveraging that audience to behave in more sustainable ways will be more powerful than any single program that company can implement on its own. All… Continue Reading...

Race and Gender Representation in Advertisements

and gender. The propagation of those narratives has particularly gone a notch higher in the age of social media. This paper demonstrates and analyses the representation of race and gender in a selected advertisement. More specifically, the paper pays attention to the social groups targeted by the ad, how the ad violates or reinforces cultural norms, and the broader message conveyed by the ad. The selected ad is a Facebook ad released by Dove, a Unilever-owned personal care brand. Dove released the ad in early October, 2017 in an effort to promote its body lotion. In general, Dove targeted… Continue Reading...

How to Introduce Business to Social Media

1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube? It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video and photos. Companies can use Pinterest and… Continue Reading...

Financial Planning and Digital Literacy for Students

with technology. For example, digital literacy means keeping up to date with emerging social media tools and the techniques for safeguarding my personal and financial data. I need to know how to recognize scams, such as phishing or spam. Another aspect of digital literacy is knowing which new media can help me with career planning, and also how to recognize ways to capitalize on digital means of raising money or networking for my job. I can also use what I have learned to start a new business venture or sell products and services in creative ways. Finally, digital literacy also… Continue Reading...

Public Health Officials Using Computers to Manage Outbreaks

in government and the academic fraternity (Bansal et al, 2016). Security and Health issues Research based on the internet and social media in the area of health care and epidemiology poses several functional, technical and formal challenges. The first challenge has to do with ethics in public health. The Helsinki Declaration (Bourne 2015), is the oldest framework that provides guidelines on medical health ethics. The declaration insists that the patient must first be consulted before involving them or their data in a study. Legal and ethical concerns connected to online and social media collection of data, in particular have been discussed… Continue Reading...

Understanding Nike’s Marketing Channels

more people to buy a company’s product. Display advertisement will help Nike to advertise their products in any social media outlet by placing them in e-mails and other digital formats. The advertisement can be displayed in the form of images, audio and animation clips that can attract more buyers of the products. The organization can ensure that people get the display advertisement when surfing and using the internet to go through their emails. Nike should consider few factors that are required to make display advertising successful. The display advert should be short, precise and relevant to people since it… Continue Reading...

The Community Aspect Of Business

spark under patrons seeking out something new. The bar also benefitted from new social media apps and sites like Yelp, which allowed anyone and everyone to be a food reviewer. As Cousins stated, it was “a place people wanted to be in”—it was the perfect social setting for young, serious Millennials in need of a social environment that they could identify with and call their own. It was the perfect representation of their generation and their cultural tastes—and, best of all, it filled a gap in the neighborhood. As Ganescu (2012) notes, corporate social performance from a contingency theory… Continue Reading...

Differences Between Formal and Informal Communication

ads related to that product or service throughout my social media including Twitter. When I search for my name on Google, I find links to the blogs I have had over the years and to my social media sites. I also receive hits for people with similar names as mine. Now that I have explored my own digital trail, there are three steps I can take to protect my privacy, safety, and security on the web. One is to use a VPN, especially if I am using a public WiFi network. Another way I can protect myself is by… Continue Reading...

Technology and Education

part of my own brain. I use Google Maps to navigate myself, social media apps to stay connected with the world, games to keep me occupied when I am bored, an alarm clock, and anything else I could possibly need. My life is definitely easier with the smartphone. On the Futurism website, one of the most interesting technologies mentioned is related to food: fake meat. Lant (2017) describes Richard Branson’s ambitious project to develop a sustainable vegetarian protein source that he believes will replace animal killing altogether. While I doubt the entire world can be converted away from animal… Continue Reading...

Trends in Healthcare Management Industry

trends have emerged in the healthcare management industry, which includes patient protection, social media in healthcare, and drug shortages. Patient protection has largely been influenced by laws and policies in different nations. In the United States, the enactment of the Patient Protection and Affordable Care Act (PPACA) has resulted in the lowering of overall healthcare costs, whereby millions of individuals have access to insurance, thereby guaranteeing free preventative care. social media in healthcare has stemmed from the increased use and adoption of the technology for health-related reasons by patients as well as healthcare practitioners. Moreover, drug shortages have emerged… Continue Reading...

Role Of Privately Owned Media in a Democracy

the populace. More specifically, this refers to organized media companies, prior to the digital age. Today's digital media and social media are different, and unorganized or unofficial sources of information are not included in the concept of media where referencing the fourth estate and its role in democracy. Terms defined, the role that the media plays relating to the conveyance of information is simple – an independent media provides scrutiny and criticism of the people in power in order to hold those people to account. Democracy The fundamental concept of democracy is that it is government by the people… Continue Reading...

The Causes Of Fake News and How to Prevent It

believe in the veracity of the information. 1. Evidence: Just a one-time exposure to a fake news item on a social media platform like Facebook increases the likelihood that a person will believe the fake news story, with the effects lasting as long as a week (Pennycook, Cannon, & Rand, 2017). 2. Evidence: The prior exposure phenomenon is a type of confirmation bias, whereby “ We pick out those bits of data that make us feel good because they confirm our prejudices,” (Heshmat, 2015, p. 1). B. Claim: Mob mentality is at work with fake news, as research shows a viral… Continue Reading...

Preventing an Influenza Pandemic

and where to go. Managing this resource and coordinating communication techniques across various media platforms, from television to social media to the Internet, can ensure that the right news and information is reaching the widest possible audience. In today’s digital age, it is important that health care providers, government officials and media producers operate at an interagency level so that all stakeholders in the community’s health can know what the plan is, how to implement it, and how to control the situation in order to reduce the threat of panic, the further spread of the disease and the spread… Continue Reading...

Virtual Teams

the globe can interact using video conferencing, email, and other forms of social media. As noted by Ferrazzi (2014): “Companies can use the best and lowest-cost global talent and significantly reduce their real estate costs” (par.2). In other words, the best IT specialist in India can interface with a top-notch marketing specialist in the company’s United States headquarters. But creating an effective virtual team is not as easy as stirring up a stew according to a recipe and simply adding the top performers at the company to create the right mix. The right blend of character and talents is… Continue Reading...

The Relationship Of Csr and Employee Attitudes Essay

in terms of how they represent their company to other potential employees. Through the use of social media and the spread of information in personal communications, employees will represent the company to potential employees based on how they perceive their firm’s CSR policies, whether or not they approve of those policies and whether or not they find those policies to be reflective of their own personal values and beliefs (Lemmink, Schuijf & Streukens, 2003). 2.4 Employer brand equity Employer brand equity is an asset that allows an organization to attract potential employees. Brand equity can be achieved in a… Continue Reading...

Why Facebook Is Banned in China

which took initiatives in 2009 to quell any sort of protest or governmental opposition sparked by social media sites like Facebook. Facebook is not the only Western site to be banned in China. Moreover, it has essentially a lookalike Chinese competitor known as Renren, which is a social media site that operates just like Facebook but complies with the Chinese government’s regulations with regard to the filtering of content posted on the site (Darwell, 2012). China’s government is very concerned about regulating content published on the Internet since this is such an impactful platform for communicating and spreading information… Continue Reading...

Whole Foods Market Strategic Analysis

strategic national and regional programs and our individual stores; and we benefit from valuable earned media, social media and word-of-mouth advocacy” (CSI Market, 2018). Currently WFM has numerous social media channels from where a wide range of targeted messages are published on a daily basis. The retailer’s social media presence is spread across various social media platforms which include, but they are not limited to, Pinterest, Facebook, and Twitter. According to Andrews (2014), the relevance of social media marketing in the current day and age cannot be overstated. This, as the author further points out is more so the… Continue Reading...

The Impact Of Social Media on Teenage Girls

social media on Adolescent Girls One current issue in society that has long been pervasive throughout the decades has been the power of the media and the negative impact it has wielded on adolescent girls. MTV videos, the fashion and modeling industries, commercials, film and television all show unrealistic portrayals of women with perfect appearances and hard to achieve bodies. Young people have engaged in the process of comparing themselves to what they see in the media for a while now; this is an issue that has been both… Continue Reading...

Electronic Waste

service or product. An example of network effects is the rise social media. The more users who are present on Twitter, sharing comments, media, and links, the more powerful the platform becomes to the public. The same effect of growth through traffic was experienced by Facebook, Instagram, and YouTube where the escalation of a user using the websites fostered more interest from even more users. WhatsApp has become the instant messaging service that everyone is using and its rise has also been due to network effects. The more there were users using the platform the more demand that was… Continue Reading...

How the Internet Has Changed Society

Internet have been discussed much especially since the Arab Spring and the presumed role social media played in facilitating social protest and marketing political messages. As Zhang, Tu & Kim (2017) point out, the Internet has also been undermining authoritarian regimes worldwide, like China’s. Unlike the Arab Spring, in which grassroots movements capitalized on the Internet for their information dissemination, the example of China shows how governments respond to the Internet by changing domestic policies (Zhang, Tu & Kim, 2017). social media and New Media Identity and Community One of the biggest functions of the Internet particularly over the… Continue Reading...

Thematic Integration Of Faith, Learning and Business

right now (Torry, 2017). Such companies don’t feel as pressured to spend so much of their budget on social media marketers or on analysts in order to progress forward. They can focus instead on excellent service and an excellent product and know that their faith will carry them through any challenges that might arise. References Blackiston, M. (2017, February 7). What Every Company Can Learn from Google's Company Culture. Retrieved from http://www.successagency.com/growth/2017/01/19/google-company-culture/ Brox, J. (2014, January 16). 6 Questions to Ask Yourself When Confronted With Ethical Issues. Retrieved from http://www.refreshleadership.com/index.php/2014/01/6-questions-confronted-ethical-issues/ Krakowski, S. (2014, January 3). Why Faith Belongs in Your Workplace. Retrieved… Continue Reading...

Crime and Security

by Power Ventures to facilitate the aggregation of the social media accounts of a user such that the user could use just a single website to view activities (including messages and posts by friends) in the said social media accounts. In essence, users of the Power Ventures website, Power.com, had an option of accessing their profile on Facebook via the said website. It is important to note that although third parties are permitted by Facebook to make use of applications in their interactions with users of the social media site, Power Ventures eventually elected to bypass terms of use… Continue Reading...

Social Networking Effect on Philanthropy

it is essential to remain appropriate and pertinent whenever possible ("How charities can make better use of social media", 2016). Implementing social networking needs a cultural shift prior to it being effective. And, although that is unquestionably real for a number of companies, quite a few have been good at launching social websites to assist alter the tradition, flatten hierarchical systems, accelerated decision-making, and enhanced programs and solutions. References How charities can make better use of social media. (2016). the Guardian. Retrieved 26 February 2018, from https://www.theguardian.com/voluntary-sector-network/2013/feb/28/charities-social-media Wang, J., Madnick, S., Li, X., Alstott, J., & Velu, C. (2015).… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

potential donors are inundated with new requests, thanks to the ubiquity of social media. Earned income is one potential way to bridge the gap. Perhaps the classic example of a nonprofit which makes use of earned income revenue is that of the Girl Scouts, whose famous cookies have functioned as both a positive marketing campaign as well as an important support for the organization’s activities (Lapowsky 2017). Many people become aware of the good that the Scouts do precisely because of the Scouts’ unique product. The use of social media, of course, has also facilitated sales of the cookies… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

The Role of Interactive social media in Corporate Social Responsibility Communications 1. Summary One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature ways… Continue Reading...

Technology and Workplace Changes

the ways in which businesses relate to customers, enabling them to connect via social media portals like Facebook and Twitter and directly engage with customers on an individual basis. It has also changed the ways in which businesses disseminate information about themselves, as they can bombard customers with nearly constant feedback. Finally, it has also changed the ways in which businesses relate to employees, radically expanding the traditional 9 to 5 business day to a near 24 hour cycle, as employees can be constantly connected with the workplace via online technology. Of course, some employees have benefited from telecommuting… Continue Reading...

How Pictures Shape the Story in Syria

used by a variety of media outlets, both mainstream like CNN and alternative like social media uploaders, to develop a narrative that promotes a perspective on events and advocates for a reaction from the public—either support for intervention or condemnation of the use of force by governments that are not directly involved in the conflict. The paper examines the gassing incident at Khan Shaykhun in Syria to see how photojournalism played a part in shaping the responses of the American president. It also examines how spectacle, soft power, embedded reporting, interventionism and the CNN effect all play a part… Continue Reading...

Fake News Essay

increasingly commonplace in recent years due in large part to the proliferation of social media platforms such as Facebook that are either unable or unwilling to stop their spread as well as numerous Web sites such as the National Reporter that specialize in publishing fake news reports. This essay reviews the relevant literature to provide a definition of fake news, its potential impact and recent responses to this phenomenon. Finally, the paper provides a summary of the research and important findings concerning fake news in the conclusion. Introduction Although so-called “fake news” has been around as long as humankind… Continue Reading...

Black Lives Matter Essay

over Race Relations in the U.S. How a Grassroots Idea became an International Movement through social media The Purpose and Future of the Black Lives Matter Movement[h1] Abstract:[h2] Established in 2012 following the high-profile shooting of 17-year-old African-American Trayvon Martin by neighborhood watch leader George Zimmerman who was subsequently acquitted. Since that time, the Black Lives Matter movement has become a global phenomenon that has attracted both praise and criticism.  The three co-founders of the Black Lives Matter movement, Alicia Garza, Opal Tometi and Patrisse Cullors, also remain active today in their efforts to educate Americans concerning the extrajudicial killings… Continue Reading...

Russian Meddling in U.s. Election Essay

group representing foreign countries, or should that be considered a conflict-of-interest? Do social media Sites Have a Moral Obligation to Present the Truth- While information about the extent of Russia’s interference in the 2016 election is still developing, one thing that has become clear is that social media sites, particularly Facebook, took money from Russian organizations to plant fake news stories that were negative to Clinton’s campaign.  Opinion polls suggest that a number of Trump voters believed those stories.  Do social media sites have an obligation to let their users know when news is fake or made up?  What about… Continue Reading...

Bullying Essay

blackmail someone, post degrading and offensive posts on various social media platforms, and start pages making fun of a person’s looks. Cyberbullying has become a major issue and has led to the deaths of several teens in the last decade. One notable example is Amanda Todd. Amanda Todd was a teenage girl who committed suicide because of an anonymous man who harassed her for years, posting topless pictures of Todd for her classmates to see. Aside from being tormented online, she was also physically assaulted by the girlfriend of the boy she slept with and was rushed to the… Continue Reading...

Social Media Essay

social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles social media: Then and Now social media and it’s Impact on Business social… Continue Reading...

Isis Attacks in America Essay

that ISIS is very successful at encouraging this type of violence.  ISIS has used social media to describe how to use a vehicle to commit a terrorist attack, and this type of attack has been very successful in Europe.  Now it appears to be coming to the United States.  All ISIS has to do is wait for some disgruntled, angry person to decide to use Islam as his excuse for violence, commit the terrorism, and say it was done for them. Of course, the attacks themselves do not actually forward any type of real political agenda.  They are, in… Continue Reading...

Facebook Data Breach Essay

directors, role in prior elections, and role in the Facebook scandal. Cybersecurity and social media- Cybersecurity refers to being protected against both criminal and unauthorized use of data that you share to use internet sites.  Although generally used in the context of identity theft, it is important to realize that cybersecurity also refers to unauthorized usage.  This essay would discuss whether social media platforms have a responsibility to provide security to their users, and, if they do, what type of repercussions should exist if they fail to provide that security. Election Influencing and the Internet-  This topic would discuss how… Continue Reading...

Robert Mueller Investigation Essay

to claims of possible tampering with election machines and votes, the claims include Russia’s role in using social media to influence the outcome of the election.  An essay on this topic would discuss how social media has been used to influence elections, both in the United States and abroad. Titles The Mueller Investigation Did the Trump Campaign Collude with Russia to Influence the 2016 Election? Is the Mueller Investigation a Partisan Witch-Hunt? Why the Mueller Investigation is Important to Ensure Election Integrity Outline I.  Introduction II.  Body a.  Who is Mueller? b.  What is the Mueller Investigation? c.  Why… Continue Reading...

Black Lives Matter

perceived to be unfair treatment of African Americans by police. The movement stemmed from a social media hashtage #BlackLivesMatter that generated a following and resulted in the formation of a social activist group—BLM. The group’s objective is to “build local power and to intervene in violence inflicted on Black communities by the state and vigilantes” (Black Lives Matter). However, the interventionist method or approach of the BLM organization is more aggressive and hostile in terms of how it expresses itself, with many people viewing the BLM organization as similar to the Black Panthers, which advocated violence in order to… Continue Reading...

Cause and Effect Essay Example: Climate Change & Hurricanes

lead into an essay. Who said weather papers have to be boring? Introduction Jennifer Lawrence and other celebrities caused a jump on social media (as well as traditional media) when they laid the blame for recent hurricanes—Harvey, Irma and Maria—on global warming and climate change.  But they weren’t the only ones.  The Bay Area in California even went so far as to sue several oil companies operating in the region for their alleged role in making this year’s hurricane season worse than any in recent memory (Slav, 2017).  On top of all that, Pope Francis himself condemned climate change skeptics after seeing… Continue Reading...

Special Education and Technology Integration Essay

to note is the use of new technologies in recent times such as social media and virtual schools. Virtual schools may be an option for special needs students wishing to learn but are unable to go to school on a regular basis. Special education teachers would have to learn to use technology via virtual schools and still maintain effective instruction. Customization of curriculum seems helpful in theory to special education students, but may be difficult to execute. This study may lend to the already mentioned need to train special education teachers more and enable continual growth. Technology needs change… Continue Reading...

Online Marketing Of Namshi Essay

have to be assessed completely and honestly. Search Engine Use & Optimization When it comes to the search engines and social media sites that could and should be used, Namshi should use a blend of search engines and tools that are specific to the Middle East as well as firms that are omnipresent in both the Middle East and the broader world in general. As noted in the prior work on this subject, examples of the latter would include Facebook, Twitter and Google. Search engines in particular have to be planned for in specific ways so that they are used effectively.… Continue Reading...

Trade Union Act Of 2016 Essay

picket plans two weeks ahead of the action, resections of social media use by unions, and the introduction of a new criminal act of intimidation as pickets (Liberty, 2016). However, the act still has a significant impact on employers and trade unions, with Liberty (2015) stating that this act created “a significant, unnecessary and unjustified intrusion by the State into the freedom of association and assembly of trade union members, undermine the right to private and family life, and jeopardise the UK’s important history of supporting peaceful protest” (p.3). This indicates there is a profound effect, this paper examines… Continue Reading...

Islamic Terrorism Essay

and elsewhere” (Encyclopaedia Britannica, 2016).  Meanwhile, the organization was extremely effective at using social media and the Internet as both a recruiting device and a means of spreading terror.  The U.S. found its leader, Osama Bin Laden, and executed him in May of 2011, and, although Al-Qaeda remains an active terrorist organization, it has largely been supplanted by other organizations. What’s in a Name? While Al Qaeda was once the most-feared radical Islamic terrorist organization in the world, currently, the most-feared group of terrorists is a radical Sunni group that is referred to by one of many names: Isis,… Continue Reading...

Pokemon Go Essay

readily discerned from the fact that consumers are spending more time playing the game versus their use of popular social media apps such as WhatsApp, Instagram, and Snapchat (Schwartz, 2016). Indeed, Taveres (2016) emphasizes that, “Pokemon GO has taken the US by storm, to put it mildly. For an app that was released very recently, it already has more users than Twitter” (p. 3). Taken together, this otherwise-innocuous game has become a major source of entertainment for millions of users worldwide that has generated millions of dollars in revenues for Niantic. Contributing to this explosion in popularity is game’s… Continue Reading...

Genentech Book Analysis Business Science

engineering needed to change, which required deft marketing practices in an era before the advent of social media. Had Boyer and Swanson had access to social media when they were launching Genentech, it is likely that the pair would have been better equipped to re-brand genetic engineering and drive up interest to create inbound demand for their product. Dealing with the government and federal regulations and restrictions was, however, an even bigger challenge for the fledgling firm. Another major challenge that the business venture faced was battling the legal and moral ambiguities of their project. Although Boyer believed in… Continue Reading...

Why College Athletes Should Be Paid

This is a movement that could quickly go viral with the help of social media—just like the #TimesUp and #MeToo movements took off e. The more that people work together to address this situation and help bring attention to the plight of college athletes who are told they are students but are treated like full-time workers, the more pressure can be brought on college administrators to make the right change and start paying college athletes what they deserve. Works Cited Edelman, Marc. “21 Reasons Why Student-Athletes are Employees and Should be Allowed to Unionize.” Forbes, 2014. https://www.forbes.com/sites/marcedelman/2014/01/30/21-reasons-why-student-athletes-are-employees-and-should-be-allowed-to-unionize/#27cc615d8d05 Hartnett, Tyson.… Continue Reading...

Tesla Organizational Communications

autopilot was engaged, which has raised alarms about its dependability. To address this situation, Musk himself has used social media to calm the fears of the public, demonstrating how the autopilot works with himself sharing a ride in a Tesla with another passenger. By uploading videos to Twitter and posting terse messages about how he expects the company to be cash flow positive by Q3 or Q4 of this year, Musk has used social media to convey the company’s expectations in ways that no company of Tesla’s market cap would have ever done a decade or two ago (Musk,… Continue Reading...

Global Operations Management

overseas. “If word gets out that your product is not made in the U.S., the media might report this, social media campaigns might damage your reputation or your competitors might use this fact in their advertising to take market share from you” (Ashe-Edmonds, 2017). In opposition, if one intends to sell one’s products to the people in the area where the manufacturing will occur overseas, increased sales might be had as a result of all the positive press received from all the jobs given to the region via the manufacturing facility. Effective Management Effective management is crucial to successful… Continue Reading...

Health Public Policy Analysis

City Hall. An initial set of meetings will establish further partnerships and alliances. social media and other digital networking tools can then be used to organize town hall-style meetings to cultivate the participatory approach to self-governance and public health decision-making at every level of community organization. Alignment of Goals The goals of City Hall align perfectly with the goals of the Healthy Communities public policy. City Hall is committed to making Puerto Santa Lucia more livable, more sustainable, and more attractive for future residents and businesspeople. Attracting investors and homeowners depends on making systematic, planned, and sustainable improvements to… Continue Reading...

Tesla Stock Analysis and Recommendation

2018 is out. TSLA’s CEO has a history of making extravagant predictions via social media but has so far shown little ability to back these up. The company’s vision and mission statement have appealed to investors and consumers who believe the company will be a leader in the EV market—but the reality is that TSLA’s production is woefully slow and its competitors will be able to take the lead in the EV market before TSLA ever overcomes its difficulties. TSLA is a cult stock that resembles a pink sheet penny stock in a lot of ways—from the cult of… Continue Reading...

United Kingdom Freedom Of Expression Within the Social Media

The Positive and Negative Effects of Freedom of Expression within the social media in the U.K. Introduction In essence, social media in the UK provides an amazing platform for people to freely express their views, share information, and interact. Indeed, as McGoldrick (2013, p. 49) observes, “Facebook and other internet-based social networking sites (SNSs) have revolutionized modern communications.” Some of the most popular social media platforms in the country include, but that are not limited to, Twitter, Facebook, LinkedIn, etc. It is important to note that unlike in the physical world where relations between people are governed… Continue Reading...

Facebook Management Team

strategies that help the company serve as the go-to platform for social media users around the world. How this leader relates to the company’s mission, vision and values. Since Facebook is a social media platform, Schroepfer’s role is vital in ensuring the company’s mission, vision and values come to life. Chris Cox Role. As the Chief Product Officer, Cox is responsible for leading the company’s product management, design and marketing functions all over the world. Cox oversees development of core products and features that enhance the social media site’s appeal for users. How this leader relates to the company’s… Continue Reading...

How Social Media Has Changed the World

Modern Communication Technology and Its Benefits While opponents and critics of modern communication technology like social media platforms Twitter and Facebook argue that these tools invariably bring pain and problems to people’s lives, this one-sided and ultimately shallow approach to modern communication technology ignores the many benefits that text messaging, smartphones, social media, the Internet, and other communication tools in the Digital Era provide to individuals, businesses, organizations, governments and law enforcement all over the world. This paper will show that modern communication technology has many benefits for people today and that these tools have, in fact, changed the world… Continue Reading...

Hyped Beyond Belief the Gopro Story

social media Strategy Analysis GoPro is renowned for using social media—in particular YouTube and Twitter—to draw attention to its cameras, especially its Hero brand digital video cameras. By using footage filmed by people who purchased the GoPro Hero camera, GoPro essentially obtained free advertising that was produced and driven by consumers, each wanting to join the growing list of video segments uploaded by the company to its YouTube page. This paper will analyze GoPro’s social media strategy and show how the company… Continue Reading...

Facebook Vs Instagram

Comparing and Contrasting Facebook and Instagram Two social media sites that are very popular today are Facebook and Instagram. While both offer users the ability to upload content and share it with followers and friends, the two differ in many ways as well. This paper will use the following criteria points—1) ease of use, 2) content, 3) appeal, and 4) originality—to compare and contrast Facebook and Instagram and show why even though Facebook may have more registered users, Instagram is the better site according to these selected criteria. The first point on… Continue Reading...

Women Empowerment in Iran

society and their rightful place. This extensive sensitization has been done through social media since the TV stations are heavily censored and controlled. The information on sexual health, gender issues and reproductive rights may not be easily accessible in Iran as it is in other countries due to the heavy government content control. This information is often hosted over the internet and organizations have come up with packages that are free for women in Iran. This however is badly hindered by the frequent interruptions of the internet by the government particularly in days when such sensitizations are at the… Continue Reading...

Online Life Bane or Boon Essay

to take responsibility for one’s decision-making by critically evaluating information. Dana Boyd’s essay “Inequality: Can social media Resolve Social Divisions?” similarly warns that the Internet can be an echo chamber for racially polarizing rhetoric. But on the other hand, it can also act as a way of quickly airing information and outrage about racism that might otherwise be too subtle and casual to be noticed (often called macroaggression).  As well as critically evaluating the source of information online, it is also important to be mindful of how one’s own information is used. Whenever someone signs up for Facebook, he… Continue Reading...

Helping the Elderly Population

help the elderly population. The convention was advertised in local community papers and via social media. Third, I engaged in the project of visiting the elderly population. Every day for one week, I devoted 5 hours per day to visiting the elderly population in hospitals through HK Cares. Specifically, I visited older persons who were suffering from cognitive and physical impairments, as well as functional, behavioral and psychological problems. Between the hours of 4 pm and 9 pm, I was available for their needs. The specific actions that took place on my part consisted of saying hello to the… Continue Reading...

Social Media in the Uk Promoting Freedom Of Expression

Promoting Freedom of Expression within the social media in the U.K. Introduction Like the many other freedoms enshrined in the Universal Declaration of Human Rights, freedom of expression is deemed to be a fundamental and inalienable human right. Towards this end, it is understood, within the said framework, to constitute the “freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers” (United Nations, 2010, p. 107). For this reason, freedom of expression ought to be granted and guaranteed protection by any jurisdiction that… Continue Reading...

Kraft Foods Canada Targeting the Millennials

ethical dairy and feature that dairy in commercials or in social media. The company might also want to consider a new method of packaging Kraft Singles that eschews the individually wrapped portions and instead touts the ecologically minded bulk packaging millennial moms might resonate with. Appealing to “good social ethics” could also require the company to participate in high profile philanthropic campaigns, or donating a portion of all Kraft Singles sales to a charitable cause. Millennial moms appreciate convenience—not just in their products but also in the use of digital media to enhance their overall lifestyle. social media use… Continue Reading...

Clean Protein Bars Marketing Plan

be the focus of the marketing campaign (Kerin, & Hartley, 2016). The company will market on social media, including Facebook, Twitter, and Instagram, to encourage users to post photos of themselves eating the bar through sponsorship of already popular accounts and athletes. Examples of other possible sponsorships include CrossFit gyms, yoga studios, athletes, and competitions, which enables the brand to reach users and position the product as being sold by a trustworthy organization that reaches out to consumers personally. Finding sponsors that consumers trust is also critical in viewing the company as one which is not simply selling a… Continue Reading...

The Role Media Plays in Relation to Gender Stereotypes

the media is shaping the behavior of individuals. The media, especially social media plays a major role in the shaping of cultures, attitudes and behavior. It also presents a fresh viewpoint for the confusing interaction between the bottom-up cultural trends and mainstream ones (Rolando, Taddeo & Beccaria, 2016). It is commonplace occurrence for the media to portray certain cultures as negative. Such a scenario is even more significant when reflecting gender stereotypes. Gender constitutes socio-cultural differences between women and men as designed by social setup. The media overlooks the socio-cultural development that influences the development of such gender roles… Continue Reading...

Apple

loyalty base. Recommendation The overall recommendation falls on the pursuit of innovation now in the new age. With the internet and social media taking over and the inclusion of automation, potential new products can come from the demand of existing customers for convenience and speed. For example, something that Amazon offers is one-day shipping. What if products can be shipped within hours of buying them? Like Postmates, except instead of delivery drivers, use of drones. Amazon has already provided a good business case example of this. By refining and providing these services to a distinct segment of the market, today’s innovators… Continue Reading...

Rebranding Diet Coke

only millenials turning their backs on these brands. With the resources of social media, it’s easier to spread the message nationwide and globally if a product or business is unhealthy or otherwise outmoded” (Kane, 2015). This paper will examine the struggling consumer product that was previously an impenetrable titan, of Diet Coke. In the 1980s, 1990s and the early 2000s, Diet Coke seemed to be the platinum product. Models, actresses, celebrities, teenagers, moms of teenagers, teacher, CEOs, mechanics—all drank Diet Coke. It was viewed as the “safe treat” of beverages. It was viewed as perfect for when you wanted… Continue Reading...

The Formation Of Virtual Teams

contemporary business environment. 2. How can virtual teams be formed and maintained in the business world considering the social media challenges that prevail. 3. What is the place of EI in the formation of the virtual teams and particularly in the leadership of the virtual teams. 4. How can virtual teams be motivated to perform to the expected standards of the various businesses. 5. What conflict resolution methods are available for virtual team members to use in solving the inevitable virtual conflicts that may emerge. Theoretical framework for the study Theorists have overtime opined differently and variously on the concept… Continue Reading...

How Environment Influences Business

the world to reach a more extensive consumer base. Secondly, the major rise and adoption of the internet and social media has and continues to have an impact on Apple. This is a major prospect for the company owing to the reason that it leads to an increase in the demand levels for digital products such as those manufactured and retailed by Apple (Lombardo, 2017). Technological The technological factor of the PESTLE framework takes into account the manner in which prevailing technologies and technological transformations have an impact on business circumstances. These technological aspects are not only an opportunity… Continue Reading...

Digital Culture

interesting is that some people participate in this data sharing process deliberately. For example, many teens get on social media platforms and publicize their private lives: they embrace the private is public lifestyle of digital culture, according to Zaslow (“Surveillance and Privacy”). As a result, information and the sharing of information have impacted the digital culture of today’s world by making it more ubiquitous, more intrusive, more evasive, and even more omniscient if that is possible. It is as though everything were being watched, and as an individual living in the modern world, where technology is a part of… Continue Reading...

Business Plan for Yolo Concepts

of positioning helps to deliver the optimal combination of volume and markup to maximize our profits. Marketing Plan YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of party location. The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there is little overhead involved… Continue Reading...

Tesla's Terrible Pricing Strategy

cannot repay. Price and Value Communication Strategies Tesla’s CEO Elon Musk is a strong believer in the powerful use of social media as a communication strategy. Indeed, Musk has won a strong following for his company by teasing previews of what the company is going to bring to market sooner or later. Musk has made a lot of promises but so far Tesla has not delivered on its most important one—the $35,000 Model 3. Musk needs to get production costs down so that the company can get this model in the hands of consumers now. Otherwise, the following he has amassed… Continue Reading...

Media Portrayals Of Nurses Positive or Negative

may choose to become more involved in national or even global awareness campaigns using social media and blogging, or public speaking engagements. Cohen (2007) also recommends that nurses take stock of how they comport themselves in public and how they represent their profession. Refusing to tolerate demeaning language or behaviors, nurses can gradually alter how the public perceives nurses. Similarly, nurse leaders can pay attention to how nurses communicate with each other, with other healthcare team partners, and with patients to ensure that professional standards are being met. Using carefully chosen words, nurses can show that their fictionalized counterparts… Continue Reading...

Recruitment Plan and Staffing Plan at Amazon

also need to investigate obligations to the worker regarding worker compensation and benefits packages, and wage disclosure laws. Using social media during the recruitment process can raise legal red flags due to the potential for conscious or unconscious discrimination based on age, race, gender, and other characteristics (Calvasina, Calvasina & Calvasina, 2014). Discrimination could also potentially impact perceptions of the candidate’s competency, impacting salary negotiations. Therefore, social media should not be relied on as an initial recruitment tool. Recruiting Plan A human resources manager’s recruitment strategy begins with needs assessment; recruiting is about first determining what the organization needs… Continue Reading...

Palestine and the Jewish State

etc.). These users can record real-life events and share information via social media with followers all over the world. What was once a monopoly of information in the days of old media has become a wide-open, much more democratic field in which citizen journalism gives what supporters of this type of news (also known as alternative news) view as the other side of the story—the side that ‘fake news’ media does not provide (Allcott & Gentzkow, 2017). The question is: is citizen journalism truly capable of opposing the special relationship between the state and its media—i.e., the CNN effect?… Continue Reading...

Abortion and Public Perspectives Domestic and Global Perspectives

their viewpoints on abortion, through the mention of it on social media, all documented in the article, “Exploring abortion attitudes of US adolescents and young adults using social media” by Altshuler and colleagues (2014). The necessity for this study was pretty clear: there can be an assumption that as the world and society evolve, young people simply become more tolerant and accepting of allowing people to capitalize on their rights. This means that one could too easily assume that almost all young people believe choices about a woman’s body should be left up to the woman. However, this might… Continue Reading...

Fake News Outline

a one-time exposure to a fake news item on a social media platform like Facebook increases the likelihood that a person will believe the fake news story, with the effects lasting as long as a week (Pennycook, Cannon, & Rand, 2017) 2. Evidence: The prior exposure phenomenon is a type of confirmation bias, whereby “ We pick out those bits of data that make us feel good because they confirm our prejudices,” (Heshmat, 2015, p. 1). 3. Discussion: Fake news is sinister and difficult to curtail because even just one exposure to a fake news story can reinforce prejudicial or… Continue Reading...

Ethics and the Marketing Environment

maker of the item. Unlike a traditional advertisement, this approach, and other guerrilla social media use of marketing, gives the appearance of not being marketing at all but spontaneous content generated by a user. Online, it can be very difficult to know if reviewers are honest and while people may be more suspicious of traditional advertising in modernity, social media promoted posts and compensated spokespersons who use their own accounts to talk about products may be difficult for even the most astute observer to recognize. A different form of unethical marketing is one which deliberately stirs up negative feelings… Continue Reading...

Ooredoo Kuwait Company

can be obtained in its website, www.ooredoo.com/kw. The company can be contacted through +965 1805 555 or across its social media pages. Chief Executive Officer and Board of Directors Ooredoo Kuwait top management is led by the Chief Executive Officer, Sheikh Mohammed bin Abdullah bin Mohammed Al Thani who previously worked as Director of Financial Operations prior to taking the helm of the firm in 2014. His appointment as the firm’s CEO was influenced by his contributions while working in various positions in the Finance Department (“CEO Operators”, n.d.). The Chief Executive Officer is not part of the family… Continue Reading...

Educational Leadership

the key to our success as a middle school. By establishing frequent staff meetings, encouraging feedback, and setting up social media and internal communications methods using Slack and other media, it will be possible to initiate change and manage change. We also need to create a collaborative environment within which to achieve our mutually defined goals. 2. To approach the issues with administrative peers throughout the district, I would emphasize performance standard six of the ISLLC: ““Communication occurs among the school community concerning trends, issues, and potential changes in the environment in which schools operate,” (ISLLC Standards, n.d., p.… Continue Reading...

Students with Keratoconus Disease in Saudi Arabia

study would be the survey method with participants acquired via snowball sampling. The survey method using self-reported data from social media users (who are primarily mostly student-aged in the KSA) would be the primary way to obtain data about students who have keratoconus, where they are from, their age, and where they are studying. The survey would be passed to individuals using social media sites like Facebook, which has a very considerable popularity among students in the KSA. According to Statista (2018), nearly 10 million persons in Saudi Arabia make use of Facebook and that number is expected to… Continue Reading...

Three Different Advocacy Approaches

designed to win over neutral observers or potentially unfriendly observers. Information can be spread via social media or even personally on a one-to-one basis. An informative approach can be used by anyone in the role of advocate, spanning from individuals directly affected by the change (such as gun violence victims), to politicians communicating with constituents, to ordinary “people on the street” speaking to friends and family members. Influencing is a more targeted approach. It is designed to specifically enact material changes, not just inform individuals in a partisan fashion. A good example of this is trying to influence voters… Continue Reading...

Employee Monitoring and Communication

being fired because of posts or utterances made on their social media accounts. This is more so the case given that the line between professional life and personal life is increasingly being blurred, thanks to the prevalence of social media. One such instance involved Ashley Payne. Summary of the Case Payne, a high school teacher, was forced to resign from her teaching position after a parent complained of a picture she had posted in her Facebook account in 2009 holding alcoholic drinks in both of her hands. The school administration was also of the opinion that a B-word she… Continue Reading...

Evaluating and Controlling Technology Snopes

Evaluating and Controlling Technology Thanks to the internet, and the subsequent growth of social media, people can interact and share information widely and instantaneously. However, this ability to disseminate and share information has also led to the proliferation of fake news. As a matter of fact, over time, various fake stories, false rumors, and urban legends have been circulated widely – effectively misleading readers and distorting the true nature of various facts. Towards this end, quite a number of fact-checking websites have been created with an aim of countering the said urban legends, political… Continue Reading...

New Product Sales and Marketing Strategy

that provides two distinct services. The first service that it gives the user is that of a personalized social media marketer/manager for their behalf (if say, the user is a celebrity or public personality) or for their company/brand/product. The user initiates themselves into the app by entering all relevant information about their brand as a personality or their company or field. They enter all relevant details, such as what they do, what their goals are, who their competitors are, and what some of their obstacles are. The app then makes suggestions about what to do on social media, such… Continue Reading...

Business Strategy L Oreal India

a rapid rate at this point in time. The use of social media in marketing is becoming more prevalent, and lifestyle brands are establishing strong marketing practices. The first recommendation is to respond to that by bringing in marketing talent from outside – east Asian countries, Europe or North America – to ensure that the company is the leader among its peers at modern marketing practices, to capture the large number of young Indian women who are becoming educated and entering the workforce. The second alternative is to invest more heavily in new categories, such as expanding the Bangalore… Continue Reading...

Ethical Communication and Social Media

Ethical Communication and social media: Discussion and Implications “Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow” (Gaitho, 2018). social media has created a manifestation of a branch of society that human civilization has never had to deal with before. Due to the fact that society is experiencing and using social media as people attempt to scrutinize its impacts, it can be harder… Continue Reading...

Marketing Strategy for a Nightclub

Business Proposal YOLO Marketing Plan YOLO will use social media to address the 4 P’s. Since YOLO’s business strategy is all about differentiating itself from other club competitors by being a “pop-up” night club that sets up shop in a new venue every time, social media is the perfect marketing tool to alert patrons of where the party is getting started. The party, of course, is the product. The place is new every time. The promotion can be delivered online, and the price can be competitive as there… Continue Reading...

Marketing the Police Department

department continues to need the support of the community to achieve its objective. Strategies Interactive marketing, digital marketing and social media will all be used as marketing strategies for helping the department to meet its objectives. Of the three, interactive marketing is deemed the most important to the department because it provides direct interaction between the face of the local PD and the members of the community whose support is required for the PD to continue to function. Digital marketing will appeal to the Digital Era users of the Internet, where the PD will operate a website that offers educational material,… Continue Reading...

Two Sides to Every Story Kashmir Today

Wani and two of his rebel associates. Reports of the Wani’s death quickly circulated via social media through the subcontinent but especially in Kashmir. The reaction to his death was immediate, intense and widespread throughout Kashmir and Pakistan. During the ensuing mass protests in Kashmir and Pakistan, more than 4,000 security personnel and more nearly as many civilians have been killed and thousands more injured, many of them severely. Since that time, photographs of Wani have widely circulated and have become the new symbol for “Kashmir's deepening alienation from India and a role model for young people for whom… Continue Reading...

Group Leadership and Formation

the group leader; Bishop was from sales; I was heading the social media team; Carlos was from product development; Dodd was from HR; and Michelle was from PR. Each of us had worked together in the past, so we were familiar with one another; however, on this occasion we were meeting together for the first time under stressful circumstances. Management was under pressure to get a new product to market by the end of the month—and no one was ready for this project. Paul was clearly uncomfortable with being put in this position. He had plans to take the… Continue Reading...

Social Media Postings and the Internet Privacy

Internet privacy: social media posts that lead to an employee being fired The virtual world that is the internet resents myriad of challenges particularly when professionally dealing with the internet in a organizational setting. The issue of knowing what should be put out there and what should not has been contentious issue among many organizations and employees have found themselves at crossroads over what they post as individuals on their own behalf and how people interpret such posting over the internet and its effect on the image of the… Continue Reading...

International Management

of value props at the right time, in the right place (Investopedia, 2018). For Aeropostale, social media is the venue, because that will help fans of the brand to stay in touch with the brand in between buying cycles. Making sure that customers are engaged with the company's social media should have positive impacts. Winn Las Vegas likely benefits more from targeted promotions. In particular, if a customer doesn't come as frequently as in the past, a comeback campaign would be a good way of re-starting that relationship. But so would emails reminding them that they usually come at a… Continue Reading...

Psychology Statistics T Test and Multiple Regressions

the effect of some medication on behavioral outcomes. For example, I might use multiple regressions to study the impact of social media usage on academic performance among high school students. The independent variable would be number of hours spent on any social media application on the computer or smartphone. The dependent variable would be academic performance measured by end of term grade point average. Multiple regressions would be the most appropriate method used in this case because the researcher could take into account additional factors including the students’ grade point averages before and after the study was performed, changes in… Continue Reading...

Is Erdogan an Extension Of the Ottoman Empire

alternative voices that would threaten the fragile hegemony (Gardels, 2018). Erdogan has to consider social media and other technological advancements that enhance the flow of information and potentially empower the people, but in general has used the same tactics of authoritarian rule to ensure the stability of the regime. Religion has been a fundamental tool of social control among the Turks, during the Ottoman Empire and also now as Erdogan panders to religious conservatives for their ongoing support for the regime. Religion is what unified the Turkic tribes during the birth of the Ottoman Empire, helping to distinguish them… Continue Reading...

2016 Election

to why different voters voted for Trump. I would like to post a survey online using social media—Facebook and Twitter—and also obtain individuals for interviews using social media as well. The interviews would provide me with a qualitative data set and the surveys would provide me with a quantitative data set. Evidence I Would Need to Obtain but Cannot Obtain Self-reported data is not always the most objective and does not always offer the most empirical of proofs. It is not like observing the results of test and obtaining clear evidence. In other words, the objective data that I… Continue Reading...

Security Management Civil Action

free report within two months from the reporting organization (Anderson, 8). Works cited Anderson, Ian U. " social media in the Hiring Process: Uncovering Top Talent or Lawsuits." Marriott Student Review1.3 (2017): 8. McCrie, Robert. “Security Operations Management.” Butterworth-Heinemann. Waltham, MA. 3rd Edition. 2016. Sennewald, Charles A., and Curtis Baillie. “Effective security management.” Butterworth-Heinemann, 2015. Continue Reading...

Roger Ailes Fox News

sample products or carries out product demonstrations. Brand ambassadors are passionate, sociable persons who enjoy significant social media presence accompanied by a large- or at least mid- sized network. They already approve of and have adequate knowledge about the brand they represent. Usually, brand ambassadors’ chief function is representing products at diverse settings. Furthermore, they help create content, and engage in marketing and event planning activities. Lastly, effective brand ambassadors promote products using their accounts on social networking sites, where they create awareness by word of mouth and offer details on novel products/services’ features (Sonntag, 2017). Incident background The… Continue Reading...

Differences in Two Distinct Product Categories

apps. It is also possible to make use of social media and other online resources owned by the company to distribute the company's apps. Pricing for the soft drink’s category is competitive and there is no room for increasing prices. Therefore, brand managers have to ensure that they maintain the price of the product to match that of their consumers. Pricing on the smartphone app is based on the features that a consumer desires to have or use (Wang et al., 2016). Additional features are charged differently based on what the features offer the consumer/user. Advertising for both categories… Continue Reading...

Hollywood College Admissions Cheating Scheme Essay

right to being a social pariah—all because her parents made a big mistake and people on social media love to see stars fall into the mud.  The worst part of all this is that so many people seem to rejoice in what is happening inside these families, as though the humiliation they are going through were not bad enough.  They want to see parents locked up, children’s futures and dreams shattered, and lives destroyed.  It is like a giant episode of The Scarlet Letter in the 21st century, with “A” standing not for Adultery (no one cares two hoots… Continue Reading...

How Hackers Can Be Stopped

for four basic social engineering ruses—(a) content in a strange email that looks inviting, (b) provocative social media messages that they just have to respond to, (c) fake package deliveries, and (d) exciting offers made over the telephone. Jackson (2018) states that auditors have to know what the trends in social engineering are so that they can help prepare organizations to face ever-changing threats to their security. The most common tactic that hackers use is spear phishing. The victim gives up all security by clicking on suspicious links in an email or text messaging and clicking a button on… Continue Reading...

Health Psychology Social Media Trends

social media Trends: Health Psychology One of the most notable trends in recent years is the rise in interest in the field of popular psychology. People conduct personality tests on themselves, engage in self-diagnosis, and simplify psychological conditions (both common and uncommon) and apply them to their daily lives. The ubiquity of the Internet has made this even more accessible. Although self-help books have been best sellers for more than a hundred years, and even 19th century magazines printed personality self-quizzes, the ease… Continue Reading...

Communications and Integrated Marketing

one reliable messaging system. These channels may include direct mail, social media, and PR, among others. One company that has notably used this approach is Apple Inc, which is famous for its brand iPhone. From the day of release, June 2007, iPhone has has undergone yearly modifications to better the brand. (Ktourgelis, 2016) Apple Inc carried out one of the most successful marketing campaigns for its brand. Two major factors led to this success. Firstly, Apple’s smart phone was a new product in the market. Secondly, they concentrated on customers who could adopt the new smart phone and influence… Continue Reading...

Marketing Wellness and Fitness Non Profit Organization

selling departments. This should be accompanied by promoting the organization’s products on social media platforms and print advertising. References Kirkman, A. (2017, August 4). The Big, Booming Business of Wellness. Retrieved September 29, 2018, from https://www.self.com/story/the-big-booming-business-of-wellness Quickbooks Canada. (2018). Pricing Considerations and Strategies for Nonprofit Organizations. Retrieved September 29, 2018, from https://quickbooks.intuit.com/ca/resources/nonprofit-management/pricing-considerations-strategies/ Continue Reading...

Marketing Distribution Issues

to market them in a foreign land. Another way to obtain information would be through customer interviews and through social media. social media can be one of the most effective ways to obtain data in today’s business world, as it enables companies to tracker user profiles, likes, dislikes, and engage in market segmentation for demographics, behavior, geography and psychometrics. All of these tools are helpful for obtaining information about the market and how the company could effectively market products for the Chinese marketplace. 3.You are the marketing manager for Oxymoron detergent and have been instructed to introduce this product… Continue Reading...

Communications Interagency Technology Security

channel of communication, providing the public and other external stakeholders with access to multiple messages via many media channels. social media and other new media can also be leveraged for informing the public about critical infrastructure breakdowns and updates. Current types of technology used in the protection of critical infrastructure and during interagency interactions are generally effective but continually evolving to be more so. A plethora of products and services, some of which are proprietary, make interagency communications complicated and sometimes problematic due to incompatibilities with operating systems, file formats, or transmission protocols. Other problems may be related to… Continue Reading...

The Success Of Indie Music

them by marketing specialists—indie musicians carve a name out for themselves via the tools of the 21st century— social media, streaming services, and DIY (do-it-yourself) merchandise. One of the legends of the indie music scene exemplifies the raw talent and tenacity of this particular group: Daniel Johnston, who recorded his songs on a tape deck in his parents’ basement, handed them out to customers at the drive-thru where he worked, made a t-shirt that ended up being worn by Kurt Cobain on MTV and suddenly saw his fame skyrocket, his songs getting covered by a range of popular artists. Today,… Continue Reading...

Social Innovation and Change

The social media Age A social change that I have experienced is the arrival of the Digital and Information Age, which has led to a revolution in the way people communication, obtain knowledge, and engage with ideas. Mainly the big change is the arrival of social media which has made everything private suddenly public. There is no more line between a private life and a public life. Everything is blurred together. People are less genuine and more interested in building their “brand” than in actually being human—because, after all, being… Continue Reading...

New Media and Social Media

New Media Q’s 1 I am a techno-optimist when it comes to some types of social media—such as YouTube, which is a great way to share informational videos on topics that are not covered by mainstream media. I am less fond of Facebook and Twitter and so would regard myself as a techno-pessimist when it comes to these forms of social media, as they tend to be more of a platform for people to spout off their own personal views and opinions. At least YouTube provides the platform for content to be shared and searched in an… Continue Reading...

Locke and Maslow on Motivation

various members of my team to get the data I could use to show how our project—a social media campaign to promote the company’s brand—had come along since being given the green light. I met with every member—there were four of us, including me—and determined what they had done to contribute to the project, when they did it, how they did it, and what the results were. I double-checked all results to confirm them using the metrics available to us through social media tools. I then prepared the report, had it checked for grammar and cohesiveness by my team,… Continue Reading...

Comparing Etihad and Emirates

what to look for in people’s resumes. It could be monitored by using social media like LinkedIn. Process Strategy The process strategy could be enhanced by: 1) improving meal service times, 2) increasing entertainment selections, and 3) having more comfortable seating. These objectives would allow the company to increase sales and grow market share. How the service is processed is crucial to gaining customers. Action The action plan for this strategy is to increase the number of meals that can be prepared in the kitchen, obtain greater entertainment contracts with media providers, and increase seat comfort by reshaping the… Continue Reading...

Racism and Discrimination Impact on Civil Rights and Student Rights

is because racism has become illegal officially from forms of overt racism such as abuse on social media and killing of unarmed blacks by police, especially in countries where whites dominate (John 551-558). Impact of Racism and Discrimination on Civil and Student Rights Racism is defined differently depending on the country in question. However, it is a form of intolerance based on biological distinction; some arguing that it is a social construct. Racial discrimination takes place when an individual is treated in a less favorably manner. It also occurs when people are given different opportunities in a similar situation… Continue Reading...

Human Resources

resources department uses creative methods to attract the right personnel. Techniques include the use of social media networking sites like LinkedIn, or positioning the company at job fairs in specific geographic areas to match the target labor market. The human resources department may write press releases and other media content to attract top talent from around the world, presenting the company or one of its departments in ways that are most attractive to the people they need to build the best team. In some cases, the human resources department uses active methods of attracting talent, but often the company… Continue Reading...

Agent Based Simulation in Public Policy

today’s society, situations can develop rapidly as information spreads via social media, and policy makers have to be prepared to address situations as they arise virtually instantaneously. One problem that I can envision is where agent-based modeling and simulation may be useful in the public sector in response to a situation where public administrators have to respond to an accusation made towards a member of their administration regarding sexual misconduct. In such a situation, the spotlight of the public can be bright and intense and any misstep by the administration could result in a barrage of ill-will and condemnation… Continue Reading...

Total Quality Management

solicit it online via the various means of consumer feedback prevalent. These largely include social media channels. Examples of these channels include sources such as Twitter and Facebook, although there are a number of additional outlets worth mining for this data. Moreover, customer reviews found on these sites and others provide additional intelligence into consumer needs. Data That Would Be Gathered This data includes consumer reviews and social media sentiment data. The most significant fact about this data is it will be gathered and analyzed using techniques designed for big data. Ideally, this data would be gathered at scale… Continue Reading...

How to Improve It the Amazon Customer Experience

reviews read by thousands of people online. Not only do consumers post reviews on Amazon; they also go to social media on Twitter and other public arenas that can be read by thousands of people. In another small but significant encounter with a consumer, when Amazon learned that the customer had incorrectly purchased AA batteries from Amazon, they offered to send the customer the needed AAA batteries at no costs, because the cost of shipping it back it would take to process the return would outweigh the value of reselling the returned merchandise (Coleman, 2018). On a psychological level,… Continue Reading...

Hiring Practices and Ethical Legal

fulfilling organizational ethical commitments. Using standard screening methods like background checks or screening applicant social media accounts present ethical dilemmas, pitting the need for due diligence against the need to resist any form of discrimination in hiring. By engaging in hiring policies and practices that reflect legal ground rules and also ethical codes, human resources managers achieve critical security goals and also protect the legal and ethical rights of employees. Key issues to take into consideration in hiring decisions include the legal ground rules that govern organizational codes of conduct and codes of ethics. Many organizations also craft codes… Continue Reading...

An Argument in Support Of Vaccination

tackle them in an informed and valid manner. It is also important to note that given the prominence of social media as a medium of communication in the present day, Kunzmann (136) is of the opinion that there should be deliberate efforts to reach out to those ignorant of the facts about vaccinations. Studies conducted in the past have indicated that it may be helpful to monitor “Twitter to uncover concerns and misconceptions, gauge public opinion, and aid pediatricians in refuting the anti-vaccination argument” (Kunzmann 153) For meaningful progress to be made in relation to the minimization of resistance… Continue Reading...

Social Media and Fake Newa

a better handle on the problem of fake news before it really gets someone injured. Yes, social media is here to stay, for good and for bad. It is a tool that we can use to spread information quickly, correct mistakes, and get the truth out there. And thank God for that—without social media users uploading the full video of the Covington Catholic boys being approached by the Native American and being harassed by the Black Israelites, we would not have had the complete story and the evidence that exonerates them of all name-calling and vilifying that they have endured… Continue Reading...

Leadership and the Issue Of Ethics

of risk. Still, there are ways that technology has allowed for more accountability in our businesses. For example, social media has made it so that nothing remains hidden from the public any longer. If a business creates an issue (such as when one of the major airlines literally forced a passenger off a plane because it was too full), it is all over social media in the blink of an eye and the company has to immediately do damage control to salvage its reputation and keep its business from sinking. 3 The financial meltdown in 2007-2008 was both a failure… Continue Reading...

Population Health Management

education system. Maybe greater levels of exposure in media, social media, or wherever the more vulnerable population is best reached. But just committing to the idea of population health management will set in motion attempts to figure out the best way to preach the gospel about preventative health care, and the link between lifestyle choices and certain health outcomes. Without this approach, we are stuck with the current disease management system. Improvements there can definitely help improve health outcomes, but there are limits to what can be accomplished, unless there is more of a pivot towards population-based health management… Continue Reading...

Analysis Of Six Themes in Entrepreneurship

is by opening a website and also capitalizing on social media platforms such as Facebook and Instagram. These platforms are not only beneficial for e-commerce but also for marketing and promoting the products. This will enable the business to increase its consumer base and also generate greater revenues and profits. A second aspect that could have been done differently is business planning. As explained by Greene and Hopp (2017) it is beneficial and meaningful to create business plans in regard to promoting venture viability. Bearing in mind that Mr. Al Tararwa did not have a business plan while starting… Continue Reading...