Social Media Essays


Robert Mueller Investigation Essay (Free Example)

In this essay about special prosecutor Robert Mueller’s investigation into Russian interference in the 2016 presidential election, we provide an overview of the information available at the time of publication about that investigation.  The essay will explain who Robert Mueller is; what the investigation is trying to find; and why the investigation was instigated.  In addition, the essay will discuss the latest news, as of May 21, 2018, about the investigation.  In addition to discussing the Mueller investigation, the essay will provide you with a technical guide for writing academic essays.  In addition to being formatted in an appropriate academic Continue Reading...

Facebook Data Breach Essay

In this Facebook data breach essay, we discuss how Facebook allowed applications to mine user data.  The essay will explain what data was breached, how it was breached, and how that data was used.  Furthermore, the essay will also discuss the repercussions of the breach, including Facebook founder Mark Zuckerberg’s hearing in front of the United States Senate, issues involving Cambridge Analytical, and information that is being revealed about additional data breaches. In addition to explaining the data breach, the essay will also discuss whether Facebook has a responsibility to users to keep data safe, and the steps that Facebook Continue Reading...

Social Media Essay

social media is a big boom when it comes to business, entertainment, and media. It has crossed over from something the youth use to something everyone uses. Many people do not understand how much of an impact social media has on people from their employability to how the public views them. This example essay will show social media’s influence and how it has come to be what it is today. Titles social media: Then and Now social media and it’s Impact on Business social mediaContinue Reading...

Vapeusa Marketing Campaign Through Ecommerce

company and its products: favorable reports on the industry are promoted using social media and so are sales and the shipment of new products as well. Thus, social media is the final method that is used to help the company excel in its marketing campaign. Introduction VapeUSA is an eCommerce organization that sells portable vaporizers, desk top vaporizers, tanks and chambers, batteries and chargers, herb and spice grinders, e-liquids made in the USA, replacement parts, cases and more -- offering free shipping on all items and thus making themselves an attractive one-stop shop for all consumers' vaping needs. The… Continue Reading...

At-will Employment and the Law

fire employees because of criticisms made by the employee of the workplace via social media (Riddle, 2016; Cavico, Mujtaba, Muffler, Samuel, 2013). The negative side of the at-will doctrine is that it can impair or limit employer-employee relationships. It inspires little loyalty in the sense of a long-term-relationship; both employer and employee are oriented towards what they themselves gain from the relationship instead of how they are working together as a team towards a mutual goal. As Arnow-Richman (2011) notes, "today's employer's operate principally in an external labor market in which implicit promises of long-term employment have been replaced… Continue Reading...

Generational Differences in Social Media Usage

For instance, according to Wayne (2015), "The advance of technology and the prevalence of social media are profoundly changing how we communicate, and in so doing, they are also changing who we are" (p. 3). Therefore, from social change relates to the constantly changing perspective of "who we are" as a society. b. What you have learned about social change as a research problem. Support your insights with academic citations from the Learning Resources. Social science researchers can use a wide array of tools to gain fresh insights into the phenomenon of social change, including qualitative research tools that… Continue Reading...

Diversity As a Reflection Of Your Identity

my generation and one of the primary means of communicating with people through avenues such as social media, mobile devices, and the internet. I believe that the greatest way that my generation's relationship with technology affects my perceptions is in our beliefs about what can be done and when. The temporal element of this statement is particular truthful. There is a feeling of instant gratification that technology produces upon its users. Unfortunately, I realize that I have a short attention span, particularly compared to those of my parents who are significantly older than me. Patience is not one of… Continue Reading...

Parent and Child Communication Article Review

in recent times owing to the advancement in technology and the increase in use of social media by teenagers and adolescents. A key aspect between popular sources and scholarly sources is that cyberbullying has developed into a global health concern amongst adolescents. However, there are variances between the two sources. On one hand, popular sources discuss cyberbullying and the aspect of embarrassment in the school setting (Tynes, 2016). On the other hand, scholarly sources delve more into the relation between cyberbullying and negative health issues (Ng Chong et al., 2016). Adolescents targeted through cyberbullying report increased depressive impact, nervousness,… Continue Reading...

Gopros Usage Of Social Media

GoPro social media The Gopro camera is an action-oriented personal camera that can be mounted virtually anywhere and record spectacular action sequences with stillness and clarity never before possible through the use of handheld equipment. Gopro's use of social media -- particularly Youtube, where user videos are uploaded and shared with millions of viewers -- is a great way for the company to market itself to consumers, who are a given numerous examples of just what they could do and capture with… Continue Reading...

Working for International Peace

support. These measures will include surveillance methods pertaining to typical communication channels, including those based on social media, conventional media, telephone records and text messaging. It is integral to gain the support of the Nigerian government in this endeavor in order to facilitate these measures. Development of Indicators The indicators for this case study are critical to its success, and probably that of the measures to counteract terrorism throughout Africa as a whole. Developing indicators will require the government to engage in highly specific monitoring of the foregoing methods of communication. It is necessary for the government to determine… Continue Reading...

Marketing

TV ad spots as well as pushing a campaign on social media and other websites including video sharing sites like Youtube. The design of the campaign has the potential to go viral so users sharing can aid in getting the word out. Consumers respond well when they feel like they have actively chosen to view a video on their own will and are more likely to spread it if that is the case. Also, the target health conscious audience can be readily reached through sports sponsorships as well as celebrity sportsmen/women endorsements. Further, direct marketing and personal selling can… Continue Reading...

Computer Mediated Communication Cmc

studying. Instead of using the phone or talking in person, I will use messenger apps or email. social media is also an important type of computer-mediated communication. It matters because of the ways technology transforms the nature of communication. The term "mediation" refers mainly to the means by which a message is transmitted (Thurlow, Lengel & Tomic, 2004, p. 18). When we are in person or even on the phone, our brains can pick up a slew of cues, such as tone of voice, pauses in the person's speech, pace of speaking, and other forms of non-verbal communication. We… Continue Reading...

Marx, Weber, Bourdieu, and Gramsci

Trump over Clinton in the recent election shows: Trump used the Internet ( social media in particular) to effectively develop a large and diverse base of supporters who disseminated information over the Internet. Trump's Internet popularity indicated better than the phone polls did that he would be a legitimate contender for the Office. Thus, according to Gramsci's view, the Internet can be used in a political way to control the movement of cultural power and reshape political realities. Bourdieu's perspective on cultural power is rooted in a symbolic structure based on education and the arts: the more defined and popular… Continue Reading...

Team America Surveillance and Espionage

contents of their minds be made public, really or symbolically through monitoring of individual social media accounts. What the government views as being "unreasonable search and seizure" under the Fourth Amendment might be defined differently from the common person, which is why civil liberties organizations make a determined effort to work with legal teams to protect the rights of Americans. The judiciary has, as a result, been called upon increasingly to rule on individual cases. Emerging technologies demand each case be heard differently, because from year to year hardware and software considerations will change. Legislation also changes, often in… Continue Reading...

Facebook Web Presence Analysis

Organizational Social Web Presence social media are virtual organizations that foster and encourage interactions among members allowing them posting personal and company information, connect and communicate with other users. Major social media are Facebook, Twitter, Linkedin, Youtube, Google+, and Whatsapp's. In most cases, frequently interactions with other users make the network interactions becoming stronger, and the social media allow users to communicate through the message, weblogs, music and video stream. The objective of this paper is to investigate how Facebook as an example of a major social achieving competitive market advantages. Key Elements… Continue Reading...

Ethics and Photo Manipulation

as provide a public discussion of photo alteration. In a day and age where social media has proliferated and anyone with a camera can make a name for themselves, it stands to identify a growing need for discussion. The public must be made aware of the various way photos are manipulated and the growing trend to only show manipulated photos. The article begins with a brief background of ethics covering multiple factors that have dramatically altered the ethical landscape. From introduction of social media to the use of digital camera and the internet, things have taken a different direction… Continue Reading...

Accounting Ethics Questions

.....ethical for an employer to use social media information as a factor when considering whether to hire an employee? What about monitoring social networking activities of employees while on the job? Use ethical reasoning in answering these questions. The wide-ranging use of social media in the workplace gives rise to serious moral and ethical concerns. Kantian ethics lays emphasis on the form of an action in ascertaining its morality. Kant insists on the Categorical Imperative. Kant implies that this ethical principle is the superlative and outright and proper… Continue Reading...

Developing Your Professional Life

value whereas professional connection with a mentor is established through maintaining contact. References Laube, B. (2014, April 14). Brand Cohesion Across social media. Retrieved December 23, 2016, from http://www.cmmonline.com/articles/233310-brand-cohesion-across-social-media Llopis, G. (2012, May 29). 7 Reasons Networking Can Be a Professional Development Boot Camp. Forbes. Retrieved December 23, 2016, from http://www.forbes.com/sites/glennllopis/2012/05/29/7-reasons-networking-can-be-a-professional-development-boot-camp/#4450fffe1834 Continue Reading...

Use Of Smartphones and Sleep Time

device were smartphones. Brief interviews conducted with participants after the survey revealed students used social media apps on their smartphones right before they went to bed. They would check their Twitter feeds, their friend's Instagram posts, and would message people on Facebook. One participant, aged 14 admitted that social media motivated most of her smartphone use. Participant added the smartphone was rarely used for phone calls and rather, was used to chat on social media apps and text message. Other participants noted the smartphone allowed them to watch videos on Youtube and Netflix. Some stated they spent an hour or… Continue Reading...

Education Autobiography on Drugs

and illegal drugs are part of life. Their influence is everywhere from social media to movies and even at home. What they may teach us is that sometimes when we choose to escape or to feel good, that is when we are our most vulnerable, that is when we may make mistakes. Because life isn't about being perfect, but rather what the imperfections teach us. I have a sister who likes to drink. She's not your typical lush. She drinks only when she has the time to. This is usually at night and her drink of choice is a… Continue Reading...

Sports Marketing Plan

traditional media in sports marketing cannot be overemphasised, the usefulness of contemporary media cannot be ignored. social media has particularly become a vital marketing tool for sports marketers. Facebook, Twitter, and Youtube and other popular social networking sites enable two-way communication, one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time… Continue Reading...

Crisis Situations

was linked to ovarian cancer caused by the powder. Following intense condemnation on social media, the firm faced a major public relations crisis. The verdict has immense potential to change public attitudes towards the firm's products, which could have dire consequences on the firm in terms of not only revenue loss, but also reputational damage. More importantly, the firm could face severe regulatory action due to public health and safety concerns. This is particularly true given that the verdict was the third major ruling against the firm regarding its products. There are also other similar cases in court awaiting… Continue Reading...

Small Local Business Marketing Plan

of mouth is their primary marketing method, which is enhanced by relationship building through multiple social media platforms. The Toshi Dream Spa offers promotional contests through their Facebook and Instagram accounts. One of the promotional contests partnered with local artists to offer art giveaways for customers. Another contest asked followers of their Facebook and Instagram accounts to post pictures of "their favorite urban legend," "their favorite urban dog," and "their favorite food," and selected winners for receiving a $25 gift card. Through these creative promotional events, the Toshi Dream Spa has shown how social media can be wielded in… Continue Reading...

Platos Myth Of the Cave and Technology Today

geographical and physical barriers and increased the flow of information. With social media, for instance, it is now possible for people to stay in touch with their friends, relatives, and acquaintances in any part of the globe without the use of traditional channels such as telephone and mail. Further, the internet has enabled organisations to market their products and engage their customers online. Today, virtually everything can be done online -- from business to shopping, reading, learning, information sharing, listening to music, gaming, watching television, and so forth. Indeed, the internet offers limitless possibilities; possibilities perhaps never imagined before.… Continue Reading...

How Hong Kong Responds to Fitness Clubs

of 100 individuals. The survey will be conducted online using social media -- Facebook and Twitter -- to attract individuals to the survey. Participants will be selected by targeting fitness clubs and asking stakeholders to participate in the survey online. Likewise, online "hangouts" where residents of Hong Kong engage will be used to target non-stakeholders for their impressions of the fitness industry. The survey data will be analyzed by using the Likert scale of measurement as well as through qualitative assessment for the open-ended question at the end of the survey. The questions asked in the survey will consist… Continue Reading...

Starbucks Financial Assessment

Halloween spiced lactate, a brief review of the company's social media will demonstrate the popularity of these products. The organisation is also investing in research and development to improve existing products and bring new ideas to market, which was seen recently with the freeze-dried Starbucks Via brand (Schultz & Gordon, 2011). Internationally, the company is also a leading brand, very well known, supported through excellent marketing, including product placements in blockbuster films, as well as extensive use of social media marketing (Phan, Thomas, & Heine, 2011). With the company demonstrating increasing growth internationally, especially the Asian markets, the organisation… Continue Reading...

Kraft Foods Canada Targeting Of the Millennials

life. From Twitter to YouTube, they are everywhere. These social media outlets are what embrace their individuality. To market successfully, Kraft will need to optimize many aspects of the brand offering, such as packaging, pricing, and positioning. All of this must be done in a way that is important and by focusing on marketing the brand in a way that is safe and efficient. However, Kraft management will push for higher levels of expenditure and capital investment than would have traditionally been thought with a more conservative outlook that absorbed on justifying downside jeopardy. Numerous organizations are dedicated to… Continue Reading...

Digital and Social Media Effects on Society

opponents of new media use fear mongering, ironically using the tropes of social media to decry its drawbacks. One researcher who claims social media is negative is Jung (n.d.), who believes social media creates a false sense of connection, encourages cyber bullying, decreases productivity, and raises important concerns about loss of privacy. On the other hand, Beres (n.d.) claims that the ill effects of social media can even be felt in the brain and include reduced self-control, lower self-esteem, and a breakdown of human interpersonal relationships. Annotated Bibliography 1. Jung, B. (n.d.). The negative effect of social media on… Continue Reading...

Digital Marketing Details and Plans

Engine Use & Optimization When it comes to the search engines and social media sites that could and should be used, Namshi should use a blend of search engines and tools that are specific to the Middle East as well as firms that are omnipresent in both the Middle East and the broader world in general. As noted in the prior work on this subject, examples of the latter would include Facebook, Twitter and Google. Search engines in particular have to be planned for in specific ways so that they are used effectively. For example, Google and similar search engines… Continue Reading...

Fake News and Knowledge Is Power

of power that enhances one's psychological health and encourages wellbeing through control over one's irrational thoughts and emotions. social media has an ironic and complex influence on the creation and dissemination of knowledge via the spreading of fake news. Interestingly, the proliferation of fake news can inspire citizens to become more media literate. The results of the 2016 presidential election in the United States are partly blamed on a lack of knowledge generated by social media and the spreading of propaganda through digital channels (Alcott and Gentzkow). To combat fake news, those who possess knowledge have the power to spread… Continue Reading...

Marketing Tools for Business Strategy

be aware not only of these changes but the implications of them as well. The first is video. social media in particular has become a forum for video in marketing. This not only means things like Facebook Live and YouTube, but more sophisticated marketing such as Wistia's pro plans, Vidyard, and Brightcove. Video is another means by which a company can tell its brand story, and there is evidence that the use of video in marketing is not just on the rise but is effective as well, because most audiences find that video content is more engaging than other… Continue Reading...

The New Mobile Commerce Revolution

to be done via online methods such as within the apps themselves, on social media, on the company websites and on other sites related to the product and that are partnered with. The one non-online venue that still has some heavy "sway" is television. However, printed media like newspapers, magazines and the like are on their way out in many regards, at least when it comes to mobile commerce and online operations in general. When it comes to home goods and retail, there would be two main forms of advertising. For more traditional stores and commerce venues like Home… Continue Reading...

Analysis Of an Individuals Personality

on interactions with him/her and the information on he/she posts on social media. TinaShazzy's Personality Profile The chosen theoretical approach that I will utilize in developing TinaShazzy's personality is the behavioral domain, which suggests that an individual's behavior is a reflection of his/her personality trait since personality is behavior (Phelps, 2015). Additionally, this perspective of personality holds that an individual's environment influences his/her behavior, which in turn determines personality. Therefore, an individual's environment plays an important role in determining personality through influencing his/her behavior. I have known TinaShazzy for the last eight years. She comes from a dysfunctional family… Continue Reading...

Marketing Management Plan

the marketing strategies of rivals. He recommends the use of Google Alerts, connecting with rivals on social media, subscribing to rivals' mailings and promotions, and monitoring rivals' websites. These techniques will be useful in this case. Industry Assessment HtW operates in the non-profit sector, specifically focusing on healthcare enhancement in prisons in low income countries. Though this is not a competitive field, there are other organizations that provide similar services, including prison authorities in respective countries as well as other non-profit organizations. Some of the non-profits in this field include the Community Oriented Correctional Health Services (COCHS), Camden Coalition… Continue Reading...

Evaluating Success Of a New Venture 3 Squares

successful company because of its great vision and ability to adapt to situational changes. As soon as social media hit the ground rolling, the company was not to be left behind. The following it receives on twitter, Facebook and Instagram as well as constant engagement with it customers is a milestone worth noting. The innovative marketing strategy has continuously allowed it to engage with its customers and to understand their needs. With a big market share, all it had to do was innovate outside the box as the leading the organic food restaurant in the USA. As more companies… Continue Reading...

Fit Tea and Advertising

feel a deeper connection to the product that will compel them to purchase and continue purchasing. social media is being used to by companies now because social media savvy people already have that built-in connection their audience they spent years to establish and can make it easy to advertise a product (Wind, 2016). A product by the name of 'Fit Tea' has hit Instagram with many Instagram-famous bloggers and vloggers promoting the product. When customers see the product being promoted by someone they admire and/or like, they are more likely to buy the product because they believe the promoter… Continue Reading...

Enhancing Nursing Service Delivery and Minimizing Errors

medical errors has contributed to the patient education as a response to menace. The social media and media houses are a source of information that promotes the health of the patients. The patient education is an emerging issue in most health facilities to help reduce the cases of errors. There are many healthcare providers educating the patients regarding how to respond to an error. The patient education in the TV and movies has improved the patient participation in the treatment process (Frith et al., 2012). The healthcare stallholders are focusing their efforts to reduce cases of medical errors. As… Continue Reading...

Stuart Cellars Case and Marketing Mix

restaurants, stores, and at the wineries using local promotional materials. social media, word of mouth, and placement on the menus of local restaurants would become integral elements of the promotional strategy used by Stuart Cellars marketing managers. However, promoting Stuart Cellars wines effectively also depends on investing in strong graphic design for labels and advertising materials. References "The Marketing Mix in a Marketing Strategy," (2014). Retrieved online: https://www.marsdd.com/mars-library/the-marketing-mix-in-marketing-strategy-product-price-place-and-promotion/ "Stuart Cellars Video." Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QtwIIMTAC&url=https%3A%2F%2Fvimeo.com%2F75337099&usg=AFQjCNF7-rXrHbik8g0hEEjVAZJ5m9kuLg&sig2=nnnva8gdeCKuncKFdzHMbA "Video Case 12," (n.d.). Retrieved online: https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwiKoIa4g-zTAhUBVmMKHbs4Bu8QFgg1MAM&url=https%3A%2F%2Fcoloradomtn.instructure.com%2Fcourses%2F831208%2Ffiles%2F27429131%2Fdownload%3Fverifier%3D3Ya7Sm8K7hiaCvrlh6dZbNgaQgxmk6uZgfIY0ksb&usg=AFQjCNGid1Viyn2nRh3v9KP8vacn9thQhw&sig2=P3d8eaL4-qfBOSEFZioI2Q Continue Reading...

21st Century Skills and Competencies

the previous century, and from interacting with the current systems like the email system, the social media and other IT related interactive platforms. The 21st Century in this aspect has been seen to totally reshape the conception of leadership. Another concept of leadership is related to the transformational theory -- which is shown by Cavazotte, Moreno and Hickmann (2012) to utilize EI to a significant extent in order to transform workers into their optimal selves. Then there is the transactional style of leadership, which focuses on more routine tasks, where a rewards/punishment system is in place to motivate workers.… Continue Reading...

Marketing Management with Millennials

to being aided and assisted along in prominence by the presence of technology and other advancement. social media, for example, is just one thing that has helped change the pace of society from noticeable to nearly frenetic. Even so, generational changes are the biggest source of change in many instances and paradigms and marketing management is no different. While the desires, wants and needs of the older generations is still relevant to many marketers, the emergence of the Millennials over the last generation and the coming reveal of Generation Z has most certainly changed the marketing landscape and will… Continue Reading...

Marketing Communication Plan for Internal Use

objectives. With technological advancement, marketing objectives can now be achieved via social media. Popular social networks such as Facebook, Twitter, YouTube, and Instagram provide ideal channels for reaching out to the target market, engaging the audience on fascinating topics, monitoring feedback, and so forth (Zimmerman & Ng, 2013). Using social media makes monitoring of activity easier. An overarching objective of the plan is to raise awareness about shortcomings in healthcare provision in prisons in low income countries. By tracking likes, comments, and reposts on social media, information about the level of awareness achieved following the social media campaign can be… Continue Reading...

The Importance Of Social Media and the Fire Department

is not applicable in the context of social networking in corporate firms and workplaces. The advantages of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social media provides an unlimited amount of data at a… Continue Reading...

Channel Member Marketing Plan

already but that do not do so right now. With that being said, social media and Google can be used to target people in the applicable demographics and that reside (or stay) within the relevant cities and spots. If done the right way, there can be marketing that is efficient, targeted and well-performing. Google, for example, allows one to advertise to an specific area. For example, if the manufacturer wanted to advertise only to those that are within five miles of a store that will be selling the merchandise, the manufacturer could easily do so. They would only pay… Continue Reading...

Race and Gender Representation in Advertisements

has particularly gone a notch higher in the age of social media. This paper demonstrates and analyses the representation of race and gender in a selected advertisement. More specifically, the paper pays attention to the social groups targeted by the ad, how the ad violates or reinforces cultural norms, and the broader message conveyed by the ad. The selected ad is a Facebook ad released by Dove, a Unilever-owned personal care brand. Dove released the ad in early October, 2017 in an effort to promote its body lotion. In general, Dove targeted female consumers of body lotions. More specifically,… Continue Reading...

How to Introduce Business to Social Media

1) A great idea to introduce a company to social media websites like Facebook, Twitter, Instagram, Pinterest, and YouTube? It is hard to imagine a business surviving without some social media presence. Introducing a business to social media is important for several reasons. The first and most obvious is that social media is a marketing tool, and a flexible one. Various forms of social media, or social media platforms, allow the company to deliver a cohesive, consistent message using multimedia. For example, Pinterest and Instagram rely primarily on visuals like video… Continue Reading...

Public Health Officials Using Computers to Manage Outbreaks

al, 2016). Security and Health issues Research based on the internet and social media in the area of health care and epidemiology poses several functional, technical and formal challenges. The first challenge has to do with ethics in public health. The Helsinki Declaration (Bourne 2015), is the oldest framework that provides guidelines on medical health ethics. The declaration insists that the patient must first be consulted before involving them or their data in a study. Legal and ethical concerns connected to online and social media collection of data, in particular have been discussed in a few articles and legal suits (Zimmer… Continue Reading...

Trends in Healthcare Management Industry

in the healthcare management industry, which includes patient protection, social media in healthcare, and drug shortages. Patient protection has largely been influenced by laws and policies in different nations. In the United States, the enactment of the Patient Protection and Affordable Care Act (PPACA) has resulted in the lowering of overall healthcare costs, whereby millions of individuals have access to insurance, thereby guaranteeing free preventative care. social media in healthcare has stemmed from the increased use and adoption of the technology for health-related reasons by patients as well as healthcare practitioners. Moreover, drug shortages have emerged as a challenge… Continue Reading...

Role Of Privately Owned Media in a Democracy

prior to the digital age. Today's digital media and social media are different, and unorganized or unofficial sources of information are not included in the concept of media where referencing the fourth estate and its role in democracy. Terms defined, the role that the media plays relating to the conveyance of information is simple – an independent media provides scrutiny and criticism of the people in power in order to hold those people to account. Democracy The fundamental concept of democracy is that it is government by the people for the people. The moral foundation of democracy is that… Continue Reading...

The Causes Of Fake News and How to Prevent It

one-time exposure to a fake news item on a social media platform like Facebook increases the likelihood that a person will believe the fake news story, with the effects lasting as long as a week (Pennycook, Cannon, & Rand, 2017). 2. Evidence: The prior exposure phenomenon is a type of confirmation bias, whereby “ We pick out those bits of data that make us feel good because they confirm our prejudices,” (Heshmat, 2015, p. 1). B. Claim: Mob mentality is at work with fake news, as research shows a viral post is more likely to be perceived as trustworthy even… Continue Reading...

Virtual Teams

as individuals from all over the globe can interact using video conferencing, email, and other forms of social media. As noted by Ferrazzi (2014): “Companies can use the best and lowest-cost global talent and significantly reduce their real estate costs” (par.2). In other words, the best IT specialist in India can interface with a top-notch marketing specialist in the company’s United States headquarters. But creating an effective virtual team is not as easy as stirring up a stew according to a recipe and simply adding the top performers at the company to create the right mix. The right blend… Continue Reading...

The Relationship Of Csr and Employee Attitudes Essay

of how they represent their company to other potential employees. Through the use of social media and the spread of information in personal communications, employees will represent the company to potential employees based on how they perceive their firm’s CSR policies, whether or not they approve of those policies and whether or not they find those policies to be reflective of their own personal values and beliefs (Lemmink, Schuijf & Streukens, 2003). 2.4 Employer brand equity Employer brand equity is an asset that allows an organization to attract potential employees. Brand equity can be achieved in a number of… Continue Reading...

Whole Foods Market Strategic Analysis

and regional programs and our individual stores; and we benefit from valuable earned media, social media and word-of-mouth advocacy” (CSI Market, 2018). Currently WFM has numerous social media channels from where a wide range of targeted messages are published on a daily basis. The retailer’s social media presence is spread across various social media platforms which include, but they are not limited to, Pinterest, Facebook, and Twitter. According to Andrews (2014), the relevance of social media marketing in the current day and age cannot be overstated. This, as the author further points out is more so the case given… Continue Reading...

The Impact Of Social Media on Teenage Girls

social media on Adolescent Girls One current issue in society that has long been pervasive throughout the decades has been the power of the media and the negative impact it has wielded on adolescent girls. MTV videos, the fashion and modeling industries, commercials, film and television all show unrealistic portrayals of women with perfect appearances and hard to achieve bodies. Young people have engaged in the process of comparing themselves to what they see in the media for a while now; this is an… Continue Reading...

How the Internet Has Changed Society

discussed much especially since the Arab Spring and the presumed role social media played in facilitating social protest and marketing political messages. As Zhang, Tu & Kim (2017) point out, the Internet has also been undermining authoritarian regimes worldwide, like China’s. Unlike the Arab Spring, in which grassroots movements capitalized on the Internet for their information dissemination, the example of China shows how governments respond to the Internet by changing domestic policies (Zhang, Tu & Kim, 2017). social media and New Media Identity and Community One of the biggest functions of the Internet particularly over the past ten years… Continue Reading...

Social Networking Effect on Philanthropy

essential to remain appropriate and pertinent whenever possible ("How charities can make better use of social media", 2016). Implementing social networking needs a cultural shift prior to it being effective. And, although that is unquestionably real for a number of companies, quite a few have been good at launching social websites to assist alter the tradition, flatten hierarchical systems, accelerated decision-making, and enhanced programs and solutions. References How charities can make better use of social media. (2016). the Guardian. Retrieved 26 February 2018, from https://www.theguardian.com/voluntary-sector-network/2013/feb/28/charities-social-media Wang, J., Madnick, S., Li, X., Alstott, J., & Velu, C. (2015). Effect of… Continue Reading...

Marketing and Earned Income Revenue for Nonprofits

as potential donors are inundated with new requests, thanks to the ubiquity of social media. Earned income is one potential way to bridge the gap. Perhaps the classic example of a nonprofit which makes use of earned income revenue is that of the Girl Scouts, whose famous cookies have functioned as both a positive marketing campaign as well as an important support for the organization’s activities (Lapowsky 2017). Many people become aware of the good that the Scouts do precisely because of the Scouts’ unique product. The use of social media, of course, has also facilitated sales of the… Continue Reading...

Role Of Interactive Social Media in Corporate Social Responsibility Communications

The Role of Interactive social media in Corporate Social Responsibility Communications 1. Summary One of the most significant new marketing platforms to emerge in recent years has been social media in general and more recently, interactive social media. According to the definition provided by Chao and Parker (2014), social media in general are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content” (p. 323). By extension, interactive social media are defined as those platforms that feature… Continue Reading...

How Pictures Shape the Story in Syria

images that photojournalists create are used by a variety of media outlets, both mainstream like CNN and alternative like social media uploaders, to develop a narrative that promotes a perspective on events and advocates for a reaction from the public—either support for intervention or condemnation of the use of force by governments that are not directly involved in the conflict. The paper examines the gassing incident at Khan Shaykhun in Syria to see how photojournalism played a part in shaping the responses of the American president. It also examines how spectacle, soft power, embedded reporting, interventionism and the CNN… Continue Reading...