Social Networking Essays


Generational Differences in Social Media Usage

differences in the use of blogs, podcasts and online petitions versus social networking for socializing, entertainment and networking on social media platforms but additional research is needed to determine these differences with specificity. GD, SMP, PR Generational differences Bleedorn (2013) Interviews Younger consumers are more likely to rely on social media for researching products and services while older consumers are more likely to use these resources for socialization and testimonials. Because Millennials represent the largest generational cohort and will have $3.4 trillion in purchasing clout by 2018, additional research into these differences is needed today. PR, GD Preferences Miller… Continue Reading...

Facebook Web Presence Analysis

Elements of Facebook Web Strategy Facebook is the U.S. for-profit organization providing the social networking and social media services. Based in California, Facebook was launched in 2004, and initially, Facebook only allowed the Harvard students to access the website. Gradually, Facebook supported other students from other universities in the United States. Since 2016, Facebook allowed users aged 13 above to register on the website. Since 2010, the number of Facebook's registered users continue to increase, and presently, the social media penetration has increased and there is an estimation that there are 2.7 billion active social media users in 2016. However,… Continue Reading...

Accounting Ethics Questions

information as a factor when considering whether to hire an employee? What about monitoring social networking activities of employees while on the job? Use ethical reasoning in answering these questions. The wide-ranging use of social media in the workplace gives rise to serious moral and ethical concerns. Kantian ethics lays emphasis on the form of an action in ascertaining its morality. Kant insists on the Categorical Imperative. Kant implies that this ethical principle is the superlative and outright and proper test to morality, whereas imperative implies that from time to time one must command oneself to be moral and… Continue Reading...

Sports Marketing Plan

media has particularly become a vital marketing tool for sports marketers. Facebook, Twitter, and Youtube and other popular social networking sites enable two-way communication, one-on-one marketing, active fan engagement, user-generated content, unstructured communication, and informal language, making them ideal for sports marketing (Bruton, 2016). Indeed, social media has changed the way marketers and consumers interact. Given the extensive loyalty they exhibit towards their favourite teams or players, sports fans increasingly desire to be engaged in a more intimate, unstructured, and real time manner. Social media enables this at a significantly low cost. It allows fans to interact with brands… Continue Reading...

Using Emotional Intelligence in the Workplace

Boughzala, I., & Srivastava, S. C. (2016). Adaptive use of social networking applications in contemporary organizations: Examining the motivations of gen y cohorts. International Journal of Information Management, 36, 1111-1123. doi:10.1016/j.ijinfomgt.2016.04.002 Smith, T. J., & Nichols, T. (2015). Understanding the millennial generation. Journal of Business Diversity, 15(1), 39-47. Retrieved from http://www.na-businesspress.com/jbdopen.html Stewart, J., Oliver, E., Cravens, K., Oishi, S. (2017). Managing millennials: Embracing generational differences. Business Horizons, 60(1): 45-54. Van der Walt, F., Jonck, P., & Sobayeni, N. C. (2016). Work ethics of different generational cohorts in South Africa. African Journal of Business Ethics, 10(1), 52-66. doi:10.15249/10-1-101 Zopiatis, A.,… Continue Reading...

Applied Social Psychology

of life, including familial issues, risky teen behaviors, terror management, health, and social networking. A majority of social issues have socio-psychological elements. Applied social psychology facilitates clarification as well as resolution of those issues. References Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), 191-215. http://dx.doi.org/10.1037//0033-295x.84.2.191 Brehm, J. (2007). A Brief History of Dissonance Theory. Social and Personality Psychology Compass, 1(1), 381-391. http://dx.doi.org/10.1111/j.1751-9004.2007.00035.x Glatz, T., Stattin, H., & Kerr, M. (2012).A Test of Cognitive Dissonance Theory to Explain Parents' Reactions to Youths' Alcohol Intoxication.Family Relations, 61(4), 629-641. http://dx.doi.org/10.1111/j.1741-3729.2012.00723.x Greenberg, J. & Kosloff, S. (2008).… Continue Reading...

Online Marketing and Success

Decision Support Systems, 54(1), 461 -- 470 Oh, H. J., Ozkaya, E., & LaRose, R. (2014). How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect perceived social support, sense of community, and life satisfaction. Computers in Human Behavior, 30, 69 -- 78 Yang, B., Kim, Y., & Yoo, C. (2013). The integrated mobile advertising model: The effects of technology and emotion-based evaluations. Journal of Business Research, 66(9), 1345 -- 1352 Continue Reading...

Behaviorally Targeted Ads As Implied Social Labels Article Analysis

control over their personal information affect how likely they are to click on online advertising on a social networking website.” (p 1). Tucker (2014) believes that the websites do not change the method the advertisers use data to target their personal ads. Contrarily, Summers, et al. (2016) believe that website can assist the method the advertisers design the advert because the websites allow the advertisers to collect information from of consumers from the cookies that store consumer data.  Although, Tucker (2014) also agrees that internet and communication technology have revolutionized firms ability to accurately predict consumers’ preference, nevertheless, firms… Continue Reading...

Building an Internal and External Networking

example, students can build their relationships with friends, joining social organizations and participating in volunteering. Moreover, the online social networking has been identified as an effective tool to develop an effective networking. Maintaining a Networking "Successful networking requires a positive mindset. Positive networking focuses on giving, not just taking. Taking time to help others develops lasting relationships based on trust and respect. Students should look for opportunities to grow new friendships, add value to these relationships, and communicate frequently with these friends." (Addams, 2010 p 41). In the contemporary business and social environment, creating and maintaining business relationships is… Continue Reading...

The Importance Of Social Media and the Fire Department

The one-size-fits-all approach is not applicable in the context of social networking in corporate firms and workplaces. The advantages of social media are contingent on the type of networking platform, its features, and the organization itself. Since their inception, social networking sites have been known to play a critical role in improving the communication and productivity of compliant firms. In the contemporary society, the fire service also uses mainstream social networking platforms for receiving and disseminating information. The traditional reliance on print media as a source of information has faded away as social… Continue Reading...

Trends in Healthcare Management Industry

to counter these risks. Trends in social media in the healthcare management industry include social networking sites. The evolving social networking environment has provided a platform where professional medical communities have engaged on different issues. Besides, these systems have also provided secure access for members while blocking nonmembers from accessing critical areas. Furthermore, they have been funded through research funding, professional associations, as well as advertising revenues as seen from Sermo and Doximity, which are restricted to the physicians' network community. Moreover, the Medical Directors Forum allows medical directors to engage in a peer-to-peer interaction within a secure and verified… Continue Reading...

Social Networking Effect on Philanthropy

create the sets of rules it utilizes to designate objective-appropriate valuation to interventions designed for outside examination. social networking is allowing people to produce, sign up for, and develop organizations surrounding problems they are concerned about and beyond their control. Whether its flash activists or even fundraisers like Twestival, pursuits like these are rising. As non-profits start to participate their own personal online communities within these online discussions, they can contact more and more people, and utilize much less effort and hard work. As Maddie Grant, an associate at SocialFish, observes that we all can be agents of change and… Continue Reading...

Social Media Essay

to get tips from suspects' "friends" after the suspect inevitably brags about his deviant behavior on the social networking site” (Roufa, 2017). Bragging about crimes is surprisingly common. What used to be done in person and in private, is now being done on social media to the joy of law enforcement that find it easier to track and catch criminals. Sometimes criminals are so naïve they post their wanted photos as their profile pictures giving notification to police that they may have a warrant out for their arrest. “In 2016, Mack Yearwood decided to post his wanted photo as… Continue Reading...

Internet Terms Essay

an interface to conduct an extensive level of activities such as professional business, personal financial management, social networking, shopping and correspondence through email (Louw et al., 2008). Almost all the browsers have their disabled or enabled features which state their working nature about executing the good ones and putting a stop to the harmful ones. Several users are, however, not willing to set up and use the features accurately for promoting safety since several of them do not even still understand the real concepts of security (Serrhini, 2013). URL Websites would be located by the addresses shown on the… Continue Reading...

United Kingdom Freedom Of Expression Within the Social Media

their views, share information, and interact. Indeed, as McGoldrick (2013, p. 49) observes, “Facebook and other internet-based social networking sites (SNSs) have revolutionized modern communications.” Some of the most popular social media platforms in the country include, but that are not limited to, Twitter, Facebook, LinkedIn, etc. It is important to note that unlike in the physical world where relations between people are governed by various social rules and etiquette standards, relations on social media tend to present a limitless and unrestricting facade. In recent times, some countries have attempted to limit the way people relate on social media… Continue Reading...

Facebook Management Team

Desmond-Hellmann helps guide the company in a positive direction in its mission to be the premiere social networking site. How this leader relates to the company’s mission, vision and values. Desmond-Hellmann facilitates the company’s mission, vision and values by upholding the statutes of the company at every Board meeting. Reed Hastings Role. As a member of the company’s Board of Directors, Hastings brings his experience as head of Netflix to the company to ensure that the firm’s vision remains true to form. How this leader relates to the company’s mission, vision and values. Hasting’s experience in Internet-based services is… Continue Reading...

How to Conduct a Study on Virtual Teams

statistically. Population The survey method would target virtual team members. Participants could be identified on social networking platforms like LinkedIn, and snowball sampling could be used to obtain the desired population size for sampling. The sample should consist of 50 participants willing to take the survey. Using the Likert scale will allow survey responses to be statistically analyzed as responses are given on a 1-5 scale, with 1 indicating disagreement with the survey statement and 5 indicating complete agreement. These results can then indicate how virtual team members see themselves, see problems and see solutions. Recommendations could be… Continue Reading...

Employee Monitoring and Communication

Employee Communication and Monitoring According to Miller and Hollowell (2016), “the emergence of Facebook and other social networking sites has created a number of legal and ethical issues for businesses” (p. 98). In the recent past, there have been instances of people being fired because of posts or utterances made on their social media accounts. This is more so the case given that the line between professional life and personal life is increasingly being blurred, thanks to the prevalence of social media. One such instance involved Ashley Payne. Summary of the Case Payne, a high school teacher, was forced to… Continue Reading...

Corporate Greed Firms Secretly Collecting and Selling Information About Your Online Behavior

concerned individual. Even in instances where information is voluntarily given to social networking or e-shopping websites, web users cannot control who the information will be sold to (Tsesis, 2014). The data industry is currently a three-hundred-billion-dollar-per-annum industry, with around three million employees in the US alone. Information brokers attempt to understand customer identity and interests. For organizational delivery of more relevant advertisements to customers, data-brokering companies have to provide information on services and products of potential interest to buyers. All data collected and used by them is legal, secure, and accurate. All kinds of businesses, right from small companies… Continue Reading...

The Housing Crisis and Insecurity and Poverty in America

mechanisms do not actually work in bringing about real change or self-empowerment, they do allow for psychological resilience or social networking. Lying is a common coping tactic, used to influence landlords (Desmond 3). Many of the single moms also need to lie to their children in order to protect them from the harsh realities of the world, or to insulate them from fear, anxiety, and pain. A few actually hide their children from landlords, who prefer not to rent to single mothers (Desmond 26). Some people effectively subvert the system in other ways, such as by “stealing electricity (Desmond… Continue Reading...

Roger Ailes Fox News

effective brand ambassadors promote products using their accounts on social networking sites, where they create awareness by word of mouth and offer details on novel products/services’ features (Sonntag, 2017). Incident background The key responsibility of an individual who is made the face of a company is representing it positively – i.e., bringing positive publicity for the company. The company’s reputation suffers if any undesirable action or speech is performed by the brand ambassador. Such errors have adverse effects and generate unplanned crises. Consider, for instance, former deceased Fox News head, Roger E. Ailes’s case. Ailes may be credited with… Continue Reading...

Deaf Culture

through language. Language is one of the defining features of any distinct culture. Deaf culture also entails social networking through physical proximity or virtual; the development of shared goals, ideals, and worldviews, and the active interest in social justice for the Deaf. Elliot clearly exemplifies being a cultural ambassador and advocate. Her narrative demonstrates that hearing people are not excluded from participating in social justice, when they permit themselves the opportunity to listen, perhaps for the first time. Elliot opted for the narrative format to convey her cultural journey. As Adichie states in her TED talk, “Stories matter. Many… Continue Reading...