Target Market Essays


The Best Approach to Human Resources

be sent either within the United States or from one country to another, with some limitations and costs. The target market and customer base would obviously be people, in general, that need to send money from one party to another or that needs their checks cashed, if not both. As such, just a few of the core groups that would commonly be serviced by Acme Financial Services would be people with family in foreign countries (e.g. Mexico, Canada, etc.), students here on visas from other countries (for much the same reason), people that do not have banks (for whatever… Continue Reading...

Theoretical Perspectives and Organizational Practices

women, for example, women leaders may bring a better understanding of the target market compared to men, thereby enabling the organization to make more appropriate business decisions. This is just one of the many ways diversity can be beneficial to an organization. Finally, diversity is not just about recruitment and hiring. It is not just about having more women, minorities, and younger individuals in the organization. Diversity can be a likened to a lifestyle -- a way of doing things. An organization must portray diversity in all its processes -- promotion, team composition, task allocation, compensation, benefits, interpersonal relationships,… Continue Reading...

Rebranding at Reebok

to change and remain relevant as well as reflect a shift in business strategy, focus, and target market. Reebok, a multinational fitness and sportswear company, recently underwent rebranding to reflect its shift of focus to the fitness industry. Focusing on the company, this paper describes the previous image as a brand, the reason for rebranding, as well as the rebranding undertaken and its effectiveness. Founded in the 1 ate 1890s, Reebok is one of the largest sportswear companies in the world. With its headquarters in Canton, Massachusetts, the company designs, manufactures, and markets sportswear and fitness products throughout the… Continue Reading...

Al Sadeem Landscape Strategic Analysis

Case Synopsis Al Sadeem Garden Landscape is a company that provides landscaping, gardening and maintenance services to a variety of clients in the United Arab Emirates (UAE). This case study provides a strategic analysis of the company, with specific attention to the operational history of the company, its internal and external environments, as well as successful strategies. The case study also identifies the challenges facing the company and provides recommendations for overcoming the challenges. The case study was compiled based on secondary data. 2. Introduction Al Sadeem was established in 2014 with the aim of providing landscaping, gardening and maintenance… Continue Reading...

Developing, Managing, and Operating a Retail Business

importance of targeting customers and gathering information about the target market cannot be overemphasised. It is crucial for understanding customer behaviour, how to best serve the target market, whether a market exists for offering(s) in question, as well as how to effectively communicate with the target audience (Mathur, 2010). In the retail industry, targeting customers may be a little bit different compared to other industries, owing to the somewhat unique nature of the industry (Bhatia, 2008). One strategy that can be relied upon as far as targeting customers is concerned is to start with the prevailing customer base (Mathur,… Continue Reading...

Facebook Web Presence Analysis

still a leader in the social media business. The target market includes business organizations, and governments. Moreover, Facebook appeals to users aged 35 and above. In 2015, 72% of American adults are connected to Facebook. Facebook also targets people aged between 18 and 29 because 79% of them use the Facebook. Moreover, 64% of people between 50 and 64 use Facebook, while 48% of people aged 65 and older use Facebook. Thus, Facebook targets virtually all age group above 18 years of age. However, the company targets middle-aged group than other categories of the population because this segment is… Continue Reading...

Supply Chain Strategies

while laying emphasis on a particular group of buyers, target market, or market segment. Lastly, the cost leadership approach takes into consideration offering consumers a product or service that has a lower price compared to the other rival products or services, which is an approach of luring and appealing consumers to the company (Tanwar, 2013). In accordance to Christopher and Towill (2002), the companies that utilize a lean supply strategy within their supply chain are incessantly endeavoring to attain a competitive advantage via the cost leadership approach. On the other hand, companies that utilize an agile supply strategy within… Continue Reading...

Chinese Sport Venue and Market Values

The Chinese sport has been identified as one of the most dynamic sectors in China based on the market value of the sports industry. In 2013, the market value of the Chinese sports industry was more than $2.91 Billion and increased to $3.44 Billion in 2014 revealing an increase of 18.01%. Typically, Chinese sports industry also recorded the market values of $3.43 Billion at the end of 2015 fiscal year. Although the Chinese sports industry only contributes to 0.63% of the GDP in 2013, however, since 2000, the sports industry has recorded more than 4% annual growth rate based on… Continue Reading...

Sports Marketing Plan

This technique will enable Green Bay Packers marketers to use creative, unconventional ways to grasp the attention of the target market in a memorable way and at a more personal level (Swayne, 2011). Guerrilla marketing takes advantage of public spaces such as streets and shopping centres, grassroots campaigns, road shows, posters, billboards, viral marketing, and other unconventional methods. Viral marketing has particularly become common in sports marketing, with video streaming websites such as Youtube providing a valuable conduit for presenting marketing messages in creative ways. Viral sports videos have actually become common in the recent past. A major advantage… Continue Reading...

Marketing an Emba Program in Vietnam

the world. This tells us something about the pain points we are trying to solve with this program. The target market is generally successful in their respective fields, but having come up in Vietnam, and maybe without the benefit of formal business education, feel limited in trying to either scale their business, or to break into multinational firms and build a career outside of the Vietnamese market. This study and Thompson & Gui (2000) highlight the desire for broader perspectives in management, including formal understanding of business theory and its practical application, as main pain points that EMBA students… Continue Reading...

Small Local Business Marketing Plan

a secondary target audience? Houston Chronicle. Retrieved online: http://smallbusiness.chron.com/secondary-target-audience-81046.html Webb, C. (n.d.). Strategy for secondary target market promotion. Houston Chronicle. Retrieved online: http://smallbusiness.chron.com/strategy-secondary-target-market-promotion-30523.html Continue Reading...

Application for Medicine Studies Motivational

products. They utilise a combination of human, technical, and financial resources to ensure the product is delivered to the target market whenever and wherever needed, thereby facilitating the realisation of the maximum profit possible. This knowledge has endless applications in the field of medicine. Indeed, the application of business skills can immensely benefit health care organisations. It can revolutionise how healthcare is designed and delivered. An important application of business knowledge to medicine relates to the economics of running an organisation. Hospitals and other health care providers ought to be run economically. Limited resources, in terms of funds, equipment,… Continue Reading...

Impact Of Syrian Refugee Crisis on Marketing Arena

from a larger market for their products. When making marketing decisions, businesses must consider the size of the target market and other demographic aspects (Mullins & Walker, 2013). A large population often means a large market for goods and services, and hence greater revenue potential. With a large number of refugees being welcomed into Europe, European businesses have a greater market for their products and services. This is a particularly important advantage given that the European market is increasingly experiencing market saturation and maturation challenges. Indeed, most multinational organizations have ever more turned their attention to emerging markets in… Continue Reading...

Elements Of Marketing Strategy

is finding the messaging that will appeal to each target market, based on its needs and behaviors, as identified during the segmentation process. Dolan notes that there are several different common segmentation variables (p.12). There are demographic variables, such as age, income, education level, ethnicity and gender. It is important for marketers to know whether their product appeals to specific demographics or whether it has a broad-based appeal. Another form of segmentation is geographic, wherein the location of the customer matters. Again, some companies are only operating in specific geographies -- for example if you do not have labeling… Continue Reading...

Swot Analysis to Develop Strategy

different ways in which 3 Squares can seek differentiation from other means of eating for the target market. A further opportunity exists to promote the service among non-seniors. While seniors are the initial target market, the reality is that this service can be useful for anybody who does not have the time or energy to prepare meals. Whether shut-ins or what have you, there are people who need this sort of service. This may be an opportunity for the future, but it is an intriguing future option either as a growth strategy or a Plan B. if the seniors… Continue Reading...

Woodrings Floral Gardens

cannot be overemphasized. Given the inherently competitive nature of the retail space, a retailer must ensure a clearly defined target market, a robust operational strategy, a strong positioning strategy, sustainable competitive advantages, and proper retail mix (Bhatia 121-143). This paper provides a strategy analysis of Woodrings Floral Gardens (Woodrings), a company that retails floral gifts to customers within the State College area, Pennsylvania. Following a brief overview of the company, the analysis specifically pays attention to the company's operations, target market, positioning strategy, competitive advantages, and retail mix considerations. Company Background With more than four decades in operation, Woodrings… Continue Reading...

Digital Marketing Details and Plans

E-Marketing Implementation What follows in this report is a narrative and summary of the e-marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what… Continue Reading...

Americana Group

it expects will attract and fascinate consumers within a sub-segment of the target market. Therefore, apart from the consumers that have a preference for convenience foodstuffs, Americana seeks to appeal to the consumers that have a preference for fast foods and Western lifestyles (Wilson and Gilligan, 2012). The company's foundations begin with a small trading organization unveiled in 1962 that launched the very initial branch of the Wimpy fast-food chain in the Middle East in 1970. In the present day, Americana boasts of having a two-edged approach centered on franchise strategic alliances with international food and beverage brand owners… Continue Reading...

Spirit Airlines Strategic Analysis and Recommendations

share of the market compared to Southwest Airlines and other low cost carriers. By appealing to customers within its target market, the airline would gain substantial competitive advantage. Market penetration can be achieved by, among other techniques, reducing prices, increasing promotional activity and distribution, and improving product attributes. For Spirit Airlines, increasing promotional activity, opening more locations, and refining offerings would be useful. Market Development   The challenge of competition can also be overcome using market development. Market development involves expanding the existing offerings to new markets (Hill & Jones, 2012). This can be achieved by targeting new customer… Continue Reading...

Career Planning Development and Management

frames of reference from brand essence to brand culture and learn about brand management. target market My career goal is to become a brand manager with the best technology company in the world. Typically, all technology and software companies need a brand manager and they include Apple Inc., Alphabet (Google parent company), Microsoft, Facebook, Samsung, Oracle and IBM just to mention a few. Precisely, my target company is Google Inc. This tech giant has earned high marks on several occasions and in various areas key among them job meaning, job satisfaction and employee compensation. In fact, the company has been… Continue Reading...

Online Marketing and Success

(Yang, Kim, & Yoo, 2013). Due to the nature of the target market, geographical locations, and customer preferences, it is difficult for an organization to use one marketing strategy when communicating to the customers in the market. For example, some of the products and target market require the approach of personal selling, sales promotion, public relations, advertising, and other strategies of marketing. When a company uses one marketing strategy, it will lose the customers, which would have been attracted through other marketing strategies. For organizations to ensure that effective communication is observed, certain steps should be followed while implementing… Continue Reading...

Healthy Meals Delivered to Elderly

An opportunity has been identified in a growing niche that has been largely untapped to date. The opportunity further can be described as being at a crossroads that exists where many factors come together in an intersection in which many social changes are present. The business model that is being proposed in this report consists of developing prepped meal service for seniors, where prepared, nutritionally-balanced meals are delivered to seniors who have trouble cooking for themselves, at a cost-effective price. The need for a sustainable food service model that focuses on meals that are easy to prepare, nutritionally-balanced, consistent with… Continue Reading...

Operational Marketing and Strategic Positioning

in the positioning process, starting with the identification of the relevant sets of competitive products that serve the target market. Ahmed, Kristal & Pagell (2014) indicate the same, using case studies of firms like L'Oreal using diversified approaches in identifying core products, target market, and competitor analyses to gain strategic competitive advantage and market leadership. Similarly, Ahmed, Kristal & Pagell (2014) discuss the attributes of what the text calls the "product space," one of the essential steps of the positioning process. While examining and analyzing the product space, the firm can also work with specific tactics like focus groups… Continue Reading...

Management and Operation Consulting for Google

Operations Consulting Proposal for Google Organizations in the current business world face a considerable range of challenges that threaten their performance. These challenges include competition, constantly changing consumer needs, and technology among others. In response to these, businesses are required to embrace business models that will ensure the competitiveness and performance of companies in their markets. The following study examines the problems that Google experiences and the strategies it requires to adopt change for it to remain competitive in the industries it serves. To achieve this, Google's business model will be examined to show the manner in which it has… Continue Reading...

Online Consumer Reviews from the Consumer Perspective

Business," 2012). Therefore, online marketing is effective clearly in boosting brand awareness, reaching a broader target market, and also entrenching the brand in an existing target market for long-term brand loyalty. Online marketing offers several advantages over other forms of marketing because of the ability of online marketing to actually bridge or fuse other types of marketing methods. For example, social media platforms offer the unique ability for consumers to interact with brands directly as well as communicate their experiences and impressions with brands to the rest of the social media network. This essentially allows brands and marketers to… Continue Reading...

Apple Market Share Increase for Ipad 4

can make easy their sharing of information and data as well as collaboration in their work. The primary target market herein is largely seen to require a light device that can frequently be used in data collection and sharing virtually or in form of presentations without being as cumbersome as the actual laptop. These are needs that the iPad 4 can effectively do since they can be enabled to share data among the iPads or be use in group presentations and are light and portable. Image positioning The iPad 4 is meant, for these two markets, to reinvent the… Continue Reading...

Apple Increase in Market Share for Ipad 4

easy their sharing of information and data as well as collaboration in their work. The primary target market herein is largely seen to require a light device that can frequently be used in data collection and sharing virtually or in form of presentations without being as cumbersome as the actual laptop. These are needs that the iPad 4 can effectively do since they can be enabled to share data among the iPads or be use in group presentations and are light and portable. Image positioning The iPad 4 is meant, for these two markets, to reinvent the process of… Continue Reading...

Branding Strategy and Marketing Communication Plan

Market Segments Understanding the characteristics of the target market is a crucial step in developing the branding and marketing plan. This basically involves segmenting consumers. Consumers can be segmented based on their demographic, geographic, behavioral, and psychographic characteristics (Lamb, Hair & McDaniel, 2009). For the automobile industry, consumers can be segmented as follows. Demographic characteristics Individuals, male and female, families, middle- to high income, businesses, and professionals Geographic characteristics Behavioral characteristics First-time buyers, repeat buyers, seeking functional benefits, with family needs, seeking social status benefits, seeking quality… Continue Reading...

External Business Environment from 3 Squares Restaurant

crucial data including customer preferences and order. Such information is critical in enabling the businesses better understand the target market. Analysis of these data provides restaurants with customer insights allowing the business develop loyalty programs that are personalized to meet client needs (Ho, 2014). In marketing, 3 Squares also stay to benefit from automated platforms that are designed to provide an in-depth perspective of customer preferences. Quick overviews of the sale specifics are revealed through these systems. Business-Quality Network Technologies Restaurants have realized the significance of having better networks to streamline service operations. Wireless Internet and POS systems have… Continue Reading...

Relationship Marketing

still being carried by pregnant women (Cleveland Clinic, 2017). Consumer Profile -- target market Market segmentation is the practice of splitting the total market into categories or segments that are made of individuals or organizations with comparatively similar product necessities. Market segments have consumers that have one or more mutual characteristics that prompts them to have comparatively identical product needs. This enables an organization to identify and reach its target market (Pride, 2008). The competitive advantage and sense of appeal of Bubbly Energy over all other energy drinks in the market is that it will serve all consumers. The consumer… Continue Reading...

Ethical Dilemmas and Ethical Decision Making Framework

Ethics are essential for organizational success. They influence the decisions made by the employees and managers on issues affecting the performance of the firm (Project Management Institute, n.d.). An organization that upholds ethical behaviors has a culture that fosters not only productivity but also excellence in service and product provision to its target markets. Managers are tasked with the role of ensuring that ethics are upheld in a firm. However, they often face a wide range of ethical dilemmas that demand their use of ethical decision-making to come up with effective solutions that are beneficial to all the stakeholders involved.… Continue Reading...

Marketing Communication Plan for Internal Use

YouTube, and Instagram provide ideal channels for reaching out to the target market, engaging the audience on fascinating topics, monitoring feedback, and so forth (Zimmerman & Ng, 2013). Using social media makes monitoring of activity easier. An overarching objective of the plan is to raise awareness about shortcomings in healthcare provision in prisons in low income countries. By tracking likes, comments, and reposts on social media, information about the level of awareness achieved following the social media campaign can be obtained. For instance, the number of fans that like and/or follow the Facebook page can be a good indication… Continue Reading...

Market Segment Of 3 Squares

profitable in the market. Therefore, the company engages in several initiatives to create its own niche in the target market as part of attempts to enhance its market share and competitive advantage. Based on the results of PEST analysis, there are several factors that are likely to cause changes in the future operations of 3 Squares. While some of these factors are likely to generate threats to the competitiveness and operations of the company, others will represent a market opportunity. One of these factors that is likely to represent a market opportunity for 3 Squares in the future is… Continue Reading...

Yonuts Product Description Essay

an important foothold in this competitive business.   Year Sales (million $) Growth (%) Share (%) 1 3 - 0.05% 2 9 200% 0.14% 3 22.5 150% 0.35% 4 45 100% 0.69% 5 90 100% 1.38%   target market There are many different ways to understand the target market, including demographic, psychographic and behavior.  The target market for YoNuts will be explained using all of these. Demographics reflect things like geography and basic characteristics of the purchasers including income, education, race, gender and age.  Doughnuts are one of the most popular snacks in America and this is because they have broad appeal.  Geographically, we intend first to target urban areas, where people are likely to have higher incomes, more open-mindedness with respect to foods, a larger… Continue Reading...

Yonuts Company Analysis Essay

a big source of inspiration. Many other elements of the concept flowed from this as well.  For example, the target market for trendy doughnuts shops is quite a bit different from the target market for more traditional doughnuts.  When you think about Dunkin Donuts or the old cliché about cops and doughnuts, you really do not think there is much of a growing market, but rather a tired, aging market that is not at all cool.  So seeing the cool restored to the doughnut business is something that has a lot of power.  The coolness factor tells us that doughnuts… Continue Reading...

Practice Of Dumping Essay

mark of the successful marketeer to fulfill the needs of his customers. If the target market is too poor to afford color televisions, it is good business, not moral condescension, to offer black and white sets instead . . . even if they wouldn't sell well in the United States. (p. 139) Furthermore, the same high standards that are applied in the United States may be viewed as superfluous or even harmful for some types of products (Hoffman & Kamm, 1999). Taken together, these issues indicate that dumping should be regarded as unethical in a wholesale fashion, but rather… Continue Reading...

Fire Safety Organizations and Affiliations with Other Groups

Fire services are on the front lines of community safety, and are occasionally integrated with other community organizations. However, fire service affiliations with other community groups are frequently underutilized. Fire service organizations sometimes fail to form effective alliances with community groups, and vice-versa, leading to breakdowns in communication and diminished delivery of service. Given the relationship value inherent in forming deeper and broader affiliations within the community, fire service organizations and the areas they serve benefit tremendously from relational and institutional embeddedness. Relational and institutional embeddedness refers to the comprehensive coordination of communications and other critical services, not just when… Continue Reading...

Answering Comprehensive Questions Analytically

of products, products made and how they are made, and the target market. Clear and unrivaled market – Cretan Traditions targets the Cretan and Greece market, and so far, there isn’t any clearly identifiable competition. Weaknesses A small and limited market – the business sells only in Crete and some buyers in Greece. This market is limited and small for expansion of the business. Reliance in handmade production – this limits the business as expansion could be countered with the inability to meet supply. Limited human resource capital – currently, the business has only 25 employees, this number is… Continue Reading...

Channel Member Marketing Plan

is competitive based on the target markets. For example, if the target market is discount-seekers, then a lower price point would be the best. If the goal is to have a price that is in the middle of the pack but is a “deal” based on the quality of the product versus the price paid, that would be the consideration to take when deciding a price. A second price issue to consider is how much the manufacturer will get as compared to what the distributor will get. Obviously, both parties need to make a profit based on what they… Continue Reading...

Globalization Is Not Americanization

Globalization arguably began even before Marco Polo’s expeditions, possibly being traceable to Alexander the Great’s establishment of overland routes between Eastern Europe and India. The assumption that globalization equals Americanization is profoundly arrogant, and is also ignorant of the history, meaning, and implications of globalization. Globalization implies integration and interdependence of the world. Predating the United States of America, globalization nevertheless reached a peak in the 20th century, when a globalized economic, political, and cultural landscape became inevitable and entrenched. While it seemed that McDonald’s, Coca Cola, Shell, and other proudly American companies have dominated the corporate landscape of a… Continue Reading...

Marketing and Sales Ethics

of marketing cost prohibitive. In the real world, all the marketer can do is to target the target market, and maintain honesty and integrity with the messaging. If anything, the marketer can play the role of the informer. Certainly, the sales person does, in ascertaining the needs of the target and then informing the target about the merits of the product or service being sold. The consumer still retains the right to judge for himself or herself whether the product solves his/her problems. The second reason is that in a democracy, the state of ignorance is one in which… Continue Reading...

Coca Cola Company Case Study

First, with regard to cost focus, an organization endeavours to attain a cost advantage its target market segment. Second, with regard to differentiation focus, an organization endeavours to attain differentiation in its target segment (Porter, 1985). Of the four generic strategies, Coca-Cola Company follows the differentiation strategy. From the time the company was founded in 1886, Coca-Cola Company has become a reputable and well-known trademark not only in the United States but across the globe. Imperatively, the organization has successfully differentiated itself by being renowned as the biggest producer, distributor, and marketer of non-alcoholic beverages in the world. In… Continue Reading...

Apple Expansion into Myanmar

how many Burmese will increase their wealth to the point where they are part of Apple\'s target market. FDI has varied over the past few years, which would be considered the economic transition period, ranging from months with $31 million to $2.3 billion (TradingEconomics, 2017). This indicates that the country\'s FDI picture is still small, and somewhat dependent on major projects that bring in a large sum of money in a short period of time. The largest source of FDI is the People\'s Republic of China. The four biggest areas are garments, agriculture, construction and tourism (Gelb, Calabrese &… Continue Reading...

Consumer Behavior Advertising and Cultural Appeal

being ideal and perfect in terms of beauty and masculinity. Similarly, considering the consumer target market is individuals between 18 and 35 years old, the message appeal will be to appear as a trendy and fashionable man (Koekemoer, 2014). 2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice The culture of an individual plays a pivotal role in determining his or her buying patterns, values, and beliefs. In delineation, culture is mutual or collective set of beliefs and practices amongst a group of individuals in a… Continue Reading...

Analysis Of Strategy Implementation at the Coca-cola Corporation

Executive summary This research paper examines the organizational design of the Coca Cola Company and describes its structure of organization. The organizational structure of the Coca Cola Company is clearly unique. Regional managers employed by the company are given powers to make decisions. The company has ensured that it responds quickly to the changes in market demands by allowing localized decision making. The management at higher level is, consequently, given the time they need to think through long term strategies and plans. Although Coca Cola has made significant efforts to reinvent its brand and products on the market, its growth… Continue Reading...

Grounded Theory and Ethnography in Doctoral

Introduction Qualitative research designs assume many forms, and the usefulness of each depends on the research questions and the theoretical vantage point of the researcher. Five of the main approaches to qualitative research design include narrative research, phenomenology, grounded theory, ethnography, and case studies (Creswell & Poth, 2018). This paper will focus exclusively on two of those qualitative research designs, grounded theory and ethnography, to showcase the strengths and weaknesses of each. Grounded theory and ethnography are similar designs and approaches to research questions. Even some of their methodological considerations are alike, particularly in that both grounded theory and ethnography… Continue Reading...

The Role Of Senior Manager in Eldercare

Introduction: The Role of Senior Manager in Eldercare Eldercare organizations can exhibit various organizational structures depending on their role in the community, their size, mission and vision, and strategic objectives. Most eldercare institutions will, like other healthcare organizations, have hierarchical organizational structures with senior or executive leadership at their zenith. The purpose of this case assignment is to show that senior managers in healthcare organizations will encompass a wide range of specific skills and competencies, including those related to coordination, strategic planning, capital budgeting and cost accounting, marketing, advocacy, and interfacing with policymakers, community allies, and stakeholders. The role of… Continue Reading...

Brand Image Of Sears

to stay competitive, Sears is focusing on building brand loyalty among the young target market with disposable income—the 25-30 year old demographic; it is differentiating itself from its competitors by focusing on providing quality products and services as opposed to only discounted options. Sears’s main selling point, therefore, is its quality brand products—like Kenmore and Craftsman—that appeal to homeowners, especially to new homeowners who are in a prime position to develop brand loyalty to the types of appliances and services that only Sears can offer. Sears: Brand Analysis Introduction This paper examines the Sears brand in the retail industry.… Continue Reading...

Hospitality Law Essay

Redskin Trademark Facts Many sports teams use Indian logos and names as their moniker. One such team is the Washington Redskins. There are many people, both Indians and non-Indians, that say that the use of such logos is wrong and that the word “redskin” is racist. However, not all people (even including many Indians) agree on this matter (Cox et al, 2017). Issue The issue to address is whether the trademark/patent and other offices have the right to impose a rule or guideline based on the presumption that “redskin” is racist. There is, of course, the question of whether there… Continue Reading...

Online Marketing Of Namshi Essay

What follows in this essay is a narrative and summary of the online marketing strategy as it will be implemented for Namshi and their online e-commerce portal. Of course, e-commerce is the present as well as the future and thus Namshi will want to make sure to have an e-commerce portal that has all the right facets and parts, including the right marketing. The items that will be included in this broader plan include the strategies and tactics that will be used to achieve the desired objectives, customer service/loyalty avenues, timeline for the promotion strategies in question and what the… Continue Reading...

Marketing Plan for Vietnamese Business Essay

pain points we are trying to solve with this program. The target market is generally successful in their respective fields, but having come up in Vietnam, and maybe without the benefit of formal business education, feel limited in trying to either scale their business, or to break into multinational firms and build a career outside of the Vietnamese market. This study and Thompson & Gui (2000) highlight the desire for broader perspectives in management, including formal understanding of business theory and its practical application, as main pain points that EMBA students are trying to solve. Market Knowing a little… Continue Reading...

Clean Protein Bars Marketing Plan

simply add dairy components for non-vegan bars, as a source of additional protein. Also, the primary target market of serious athletes often vacillates between different types of diets, and having bars that showcase different nutritional needs ensures that there will always be a bar for the athlete within the product line. Plant-based proteins have the advantage of being lactose-free and as well as gluten-free and nut-free, more and more consumers either have intolerances or allergies or are eating as if they do. Plant-based proteins are also viewed as having additional health benefits such as improving cholesterol. Generic Marketing Strategy:… Continue Reading...

Nightclub Business Plan New York

always entertainment businesses competing for this market, but ultimately the nightclub business has been attractive to our target market for decades. The biggest trend that will impact the market is the declining number of people in our target market. This will mean that competition in the nightclub business will become even more intense, and fewer companies will be profitable. Competition, a decline in the economy and changing social values are all external forces that could bring about challenges for YOLO. The reality is that YOLO is a great idea unless people stop wanting to go to nightclubs. But other… Continue Reading...

How Environment Influences Business

a great opportunity for Apple Inc. to capitalize on this target market (Johnson, Whittington and Scholes, 2015). This affects the decision making of the company because as time progresses, the young generation will constitute the greatest proportion of consumers for the company. As a result, the company has to ensure that the innovative products being presented in the market satisfy their consumer needs and wants. 4. Prospect of expansion to emerging markets Business expansion and progression into new markets necessitates significant capital and financing and therefore this aspect is linked back to the economic element of the PESTLE model.… Continue Reading...

Business Plan for Yolo Concepts

are always entertainment businesses competing for this market, but ultimately the nightclub business has been attractive to our target market for decades. The biggest trend that will impact the market is the declining number of people in our target market. This will mean that competition in the nightclub business will become even more intense, and fewer companies will be profitable. Competition, a decline in the economy and changing social values are all external forces that could bring about challenges for YOLO. The reality is that YOLO is a great idea and other competitors can easily take our idea and… Continue Reading...

Systems Thinking in New Product Development

to market before turning it over to marketing and sales. Through their contact with the target market, these groups can then circle back with feedback for product and development teams to generate further ideas A critique of systems thinking holds that systems thinking without learning is incompatible between theory and practice, but the authors weaken their stance by basing their argument on the explicitly positions that organizations have no mechanisms for learning, and that if this is true they cannot learn (Caldwell, 2012); both somewhat spurious assumptions. Ulrich (2012) discusses the application of systems thinking to operational research. The… Continue Reading...

Tesla's Problematic Pricing Strategy

keep these incentives in place, Tesla’s luxury EVs may be unaffordable to its target market. The same problems are being encountered in the U.S. and in Canada, where Tesla has recently sued the government for discrimination in ending its incentives program before Tesla buyers were able to take possession of their Model 3 orders (Tesla 10-K, 2018). Price-setting process Tesla uses. Currently Tesla’s price-setting process is based on reflecting the value and integrity of the product. Tesla’s EVs are marketed as luxury vehicles: even the Model 3 is marketed as a luxury EV for the middle class. For that… Continue Reading...

Electric Vehicle Industry

its strategy remains focused on a luxury marketing strategy that appeals to its target market. This approach has also been used in varying degrees by the company’s main competitors as discussed below. Identification of Tesla Motors’ industry and its main competitors and their respective strategies While a number of major vehicle manufacturers are either planning on introducing their own hybrid or all-electric vehicles or have already done so, Tesla Motors’ current major competitors include those set forth in Table 1 below which lists their corresponding corporate strategies. Table 1 Tesla Motors’ major competitors and their respective strategies Competitor Description… Continue Reading...

Obesity Epidemic

Identification of Key Results Results of this research highlight the need for a comprehensive approach to addressing the public health concern of obesity. Although obesity and its defining features like BMI are causally related to lifestyle factors like diet and activity levels, the research shows that the situation is more complex than that. There is a range of socioeconomic, ethnic, cultural, and political variables that also affect the prevalence of the disease. Identifying these outlying variables may be the key to resolving the obesity epidemic. The obesity ecological model (OEM) has proven to be one of the most effective strategies… Continue Reading...

Launching a New Product in the Market

have has already been picked and we only need to justify it to the target market. Idea screening involves the filtering of ideas in order to pick the one that we feel is good. Therefore, our product development process will begin with concept development and testing. Concept development is the creation of a detailed version of the new-product idea. A product concept will mostly use consumer terms in order to make it easier to differentiate it from an idea. Concept development will also involve the creation of images of the new product. A concept should be quite precise in… Continue Reading...

New Product Sales and Marketing Strategy

New Product: Debut to target market Developing and refining a new product is an exciting time, particularly one that fulfills a clear and present need of consumers all over the world. Introducing a new product to the world is even more exciting, especially if that product has done well with test markets. Introducing a new product to existing and new markets requires strategy and motivation in order to get the product into the hands of the people who are going to use it, love it and… Continue Reading...

Overseas Marketing and Emotional Intelligence

are key in understanding how a given population thinks, what appeals to them, how is that target market segmented and how can they get into the market with the aim of doing virtual business. EI is simply the ability to understand the emotions and feelings for the purpose of assessing the thoughts and behaviors of the individuals being studied. With the knowledge of the behavior and emotions of a given population, psychologists can guide the marketing department on the vital aspects of capturing the market, the how and the what the population may buy into. Indeed, most if not… Continue Reading...

International Management

Marketing Management 1. In a perfect world, a marketer wants to understand the target market as much as possible. Typically, only knowing one type of information about the target market is necessitated by data deficiency in the other areas. Demographic information has the most obvious use cases, such as when the product is designed specifically for a target group, and would be relatively useless for others. An example of this might be if you are selling something that is specifically targeted at seniors – you want to know that seniors are buying, but also where and how to… Continue Reading...

Montreaux Chocolate Usa Case Study

will not the easy (Richards, 2018). Furthermore, segmentation allows Apollo to reach the target market where it shops (Gartenstein, 2018). Consumers are not going to go out of their way to try this chocolate so Apollo needs to come to them. If the target market is older, wealthy, educated females, is Wal-Mart going to get the job done? Or should they distribute to Whole Foods? Is Costco-sized packaging consistent with the image the brand is trying to build? Does this market respond well to seasonal chocolate? The answer to these sorts of questions lies in positioning and segmentation decisions.… Continue Reading...

Public Transportation and Promotion

likely to need to go; c) how can the benefits of public transportation best be communicated to motivate the target market to use it? This paper will show that the best way for a city to promote public transportation is to keep prices low, make access points as convenient as possible, and keep the public transport system safe and clean so that it appeals to all people no matter their demographic. Significance of the Problem The problem is significant because of the negative outcomes that can be avoided were public transportation to be utilized more thoroughly by the populace… Continue Reading...

Differences in Two Distinct Product Categories

for grouping products that have similar features. Each category will have a distinct marketing strategy and even if the target market might be similar. This is because each category will be geared towards a different aspect of an individual's life. The two categories we are discussing are soft drinks and smartphone apps. These two categories will have different marketing strategies because they target different aspects of the consumers’ needs and wants. Understanding the product category for a brand is vital for marketing because each category will require a different marketing approach. There are glaring differences between the two categories… Continue Reading...

Qualitative Doctoral Business Research Role Of Theory

avenue for determining whether making an investment is appropriate. It is however vital in the comprehension the target market better. Conclusion The application of the theory is fundamental since the researcher may utilize test instruments for the purpose of deriving figures that can be analyzed statistically. The researcher can also test the hypothesis through the surveying participants and asking them questions. Through exploration and confirmation the researchers can study issues with depth and thoroughness. This theory makes it possible to use numbers for the sake of explaining business concepts. For this and other reasons the theory is quite outstanding… Continue Reading...

Marketing Wellness and Fitness Non Profit Organization

in the city of Portland is likely to experience increased profitability across its operations. The target market for this new non-profit organization is obese African American adolescents who account for a significant portion of Boise Eliot Elementary School population. The high population of obese adolescents provide a suitable target market for the organization to achieve its objectives of conquering obesity among adolescents in this city. When operating in this region, the new non-profit organization has some strengths, weaknesses, opportunities, and threats as shown below. Strengths: · Suitable target market. · Availability of donors. · Ability to meet increasing demands… Continue Reading...

Nike and Social Justice

gone a step further and tried to capitalize on Kaepernick’s popularity among its target market and has thus featured Kaepernick’s face in full with the words “Believe in something, even if it means sacrificing everything” inscribed on the ad. The image that is being associated with the product being sold is the idea that Nike stands behind the black community, the marginalized community, and virtually everyone who opposes injustice and wants change. This position is especially popular among those who oppose the Trump Administration (which has taken a firm stance against kneeling during the national anthem). In short, Nike… Continue Reading...

Emirates Airlines Pestle and Swot Analysis

the global routes. Specifically, in the present day, budget travelers are a fitting example of a target market that numerous airlines are aiming at to take into consideration and provide cost-effective prices at the same time and rendering package deals. This is a target market that Emirates can consider and try to expand their consumer reach. In addition, there are numerous other destinations within emerging economies where Emirates can launch their flight offerings and also increase the number of flights. 3. Advanced airline and aviation services The introduction of new airplanes into Emirates Airline’s fleet will boost the awareness… Continue Reading...

Room for Dessert

RFD targets urban singles and couples without children. Ambiance, customized services, and cost effectiveness are the primary reasons this target market will prefer RFD and not the alternatives. The quietness and clam provided by RFD is rare to find in bars.   Continue Reading...

Nerdwallet's Marketing Analysis and Strategy

strategy is that it falls in line with our target market. Specifically, we will be targeting the core millennial age group of individuals between the ages 22 and 27 years. These individuals are convenience or bargain shoppers that are more likely to download a smartphone app and take time to save money. In relation to other corporations, Groupon.com’s strategy is efficacious owing to the reason that the company employs a great deal of social media to reach consumers and has been successful. It is for this reason that we deem that the strategy will be effective. Industry The information… Continue Reading...

Healthcare Leadership Tribal in Ted Talk

As David Logan mentions in the 2009 TED talk called “Tribal Leadership,” most people are in what he called Level Three Tribes: functioning at a high level of personal and professional performance but lacking the broader visions that can unite people and change the world. Reflecting on Logan’s message, I have become more aware of the ways I remain stuck at either Level Two or Level Three throughout my life but am passionate about moving up and into Level Four and hopefully, Level Five. The tribes I belong to are many, including more than one at the professional level. For… Continue Reading...

Target Corporate Social Responsibility

is a matter of Target ensuring that its stores are a viable option for as many members of its target market as possible. Furthermore, Target’s positioning as a leader in this field, again, is not a matter of trend, but a matter of taking a strong ethical stance, one that happens to be aligned with the thinking of the majority of Americans. But by taking a leadership position on social issues, Target is also setting a tone for other retailers, and other major companies, something that resonates with a large swath of its audience. In terms of regulatory issues,… Continue Reading...

New Business Plan Swot Analysis

perfect for hiking, the app might provide a dozen recommendations all around the world. The target market is really anybody who is planning a trip, or an outdoor event of any type. This can be professional planners, or even just someone who wants to organize a family reunion. There are ample articles and blogs about who to find the perfect weather at any time of year, but most of these are backed only by basic statistics and anecdotal evidence, rather than professional statistical analysis of a massive dataset (Taylor, 2016). The product will make its money by partnering with… Continue Reading...

Starbucks and Big Data

surveys, questionnaires and consumer interviews, Starbucks was able to construct a clear picture of its target market consumer and what that consumer would be likely to purchase in the grocery store aisle. The goal of the expansion would be to compete outside of retail and double consumption rates. By getting consumers while they shop, Starbucks would be able to build out its brand and become more than just a coffee shop with specialty drinks for people on the go. It could also become a beverage brand that people could keep in their fridge or cupboard. The end result was… Continue Reading...