Vietnam Essays


Marketing Plan for Vietnamese Business Essay

Essay Prompt: Develop and present an outline marketing plan with justifications Purpose of the assessment The aim of the assignment is to demonstrate your understanding of how a global corporation strategically manages its marketing operations across global markets and cultures. Context: You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into Vietnam with programmes of study. Your Specific Instructions: Your Report should identify as a minimum the following: You are to produce an outline marketing plan for entry into either country. See Continue Reading...