Vitamix Blenders Essays


Vitamix Blenders Marketing Communication Plan

1.   vitamix blenders 2. Positioning strategy -Vitamax blenders are positioned as health and strength enhancing products -Competitors’ products are usually positioned in accordance with their lower prices, or with the convenience of their use -Other competitors position their blenders based on esthetic features 3. Communication objectives -Promote the benefits of using Vitamax blenders -Increase awareness Continue Reading... Continue Reading...