Summary
Agile transformation strategies or project management have emerged as important components in the modern business world. Agile techniques were traditionally designed for the tech world and were mostly applied in IT projects and companies. How Continue Reading...
Branding in the global marketplace
"Brands should be viewed as markers in a global system of symbolic differences" (Cayla, 2008, p. 106). Julien Cayla and Eric. J. Arnould assert in their Abstract that scholars in the field of international market Continue Reading...
icio.us, which enable users to publish, categorize, and share their bookmarks
Wikis
• Enables users to create and edit the content of a Web site, leveraging the expertise of online users
• Consumer Wikis enable users to comment on conten Continue Reading...
The main focus of the 1980s regarding brands focused on a trend in takeovers, enabling successful brands to become extremely valuable on the open market. Even very early on, a value associated with a brand large was viewed in part as more important Continue Reading...