Social Media -- Best Practices Elefant, C. Annotated Bibliography

Open, View, and/or
Download this Document

Total Length: 647 words ( 2 double-spaced pages)

Total Sources: 2

Page 1 of 2

Social Media -- Best Practices

Elefant, C. (2011). The "Power of Social Media: Legal Issues & Best Practices for Utilities

Engaging in Social Media. Energy Law Journal, 32(1), 1-20.

This peer-reviewed article in the Energy Law Journal points out that while utilities are beginning to use social media, there are several "daunting" concerns within the industry that should be heeded and understood (11). First of all management must be assured that workers are not abusing social media while on the job; secondly utilities must be certain that they do not "run afoul of affiliate codes of conduct, SEC regulation," and other issues (Elefant, 2011). This is a very thorough and updated review of what utilities must understand about social media. On page 6 the author points out that for years critics of utilities (including customers) used social media to "vent frustration" over slow response time or other issues. But now, utilities are using social media to promote such things as "green power," to recruit talent, to publicize "smart grid," and basically to put their positive message out to a younger demographic (Elefant).

Stuck Writing Your "Social Media -- Best Practices Elefant, C." Annotated Bibliography?

View All Our Example Social Media -- Best Practices Elefant, C. Annotated Bibliography

Have A Custom Example Essay Written



The legal and regulatory issues that utilities must follow are substantial, but Elefant asserts that by using "best practices" utilities can "inoculate themselves" against risks. For example, if a utility makes an offer to hire a certain person but rescinds it after noticing on her Facebook page that she is pregnant; does that violate pregnancy discrimination laws? Utilities have to be very careful when they become involved with social media. Further, can a utility company base a hiring decision on information located on a social media profile? And can a utility give consideration to a person's profile on social media when that profile reflects directly on an applicant's competence or judgment vis-a-vis a potential position at that utility? These are critical questions and issues that the article points to as utilities find that social media is a good place to be.….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Social Media -- Best Practices Elefant C " (2014, February 21) Retrieved April 25, 2024, from
https://www.aceyourpaper.com/essays/social-media-best-practices-elefant-183361

Latest MLA Format (8th edition)

Copy Reference
"Social Media -- Best Practices Elefant C " 21 February 2014. Web.25 April. 2024. <
https://www.aceyourpaper.com/essays/social-media-best-practices-elefant-183361>

Latest Chicago Format (16th edition)

Copy Reference
"Social Media -- Best Practices Elefant C ", 21 February 2014, Accessed.25 April. 2024,
https://www.aceyourpaper.com/essays/social-media-best-practices-elefant-183361
   

Open, View, and/or
Download this Document
order custom essay example