Academy Awards & MTV Movie Term Paper

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From the invitations to the choice of winners, the Oscars maintains the image of choosing its winners carefully through a rigorous voting process, creating the prestige of being a credible and professional award-giving body. In fact, actors and actresses themselves respect this air of prestige and exclusivity, that an actor/actress considers himself/herself a seasoned and skilled artist just by being nominated -- more so if chosen as winner -- by the Oscars (Elliott, 2006).

The third difference that makes the Oscars different from the MTV-MA is that the former delves more into more socially-relevant films, thereby giving the choice of Academy winners a "political angle" -- that is, the degree in which the jurors/voters considered the film socially-relevant and significant to the entertainment business and American society (BBC News, 2006). The political nature of the Oscars is contrasted by the MTV-MA's strictly for-fun-only attitude towards the choice of winners. In an interview with actress Julia Stiles, she commented on the 'lack of politics' in MTV-MA, which she considered award-giving bodies are inclined to commit especially if an award-giving body, like the Oscars, maintains a specific kind of image to preserve its air of prestige and exclusivity (MTV-MA Stiles interview, 2001).

Though there are numerous differences between the Oscars and the MTV-MA, both award-giving bodies share similarities in terms of their economic motivations. That is, both bodies aspire for popularity for greater patronization of the audience, thus increasing the "marketability" of the award-giving body. It becomes inevitable that a popular and well-supported award-giving body will have the better business deals with sponsors and advertisers who seek the endorsement of actors and actresses, thereby enticing the public-audience to support their (sponsors' and advertisers') products and services as well.

The Oscars, even though it aspires to be a prestigious award-giving body, is also won't to succumb to the money-making schemes of industries that benefit from the entertainment business.

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Every Oscar Night is an opportunity for actors and actresses to show off not only their beauty, but the wealthy lifestyle that entertainment personalities have. This is illustrated by the lavish sponsorships that fashion designers provide personalities as a form of endorsement, not to mention the high-priced advertising spots that the Academy Awards generate, from the preparations for the awards night, the Oscar Night itself, and until the post-ceremony parties (Stanley, 2006).

Like the Oscars, MTV-MA benefits from high-priced advertising spots and heavy sponsorships from major brands and products supported mainly by the youth and supporters of pop culture. MTV-MA, though more blatant in its economic motivation to heavily benefit (financially) from the awards night, is also a 'money-making' program wherein every personality, item worn or shown, merchandise displayed, and idea presented have a corresponding financial gain -- a 'price' -- that benefits MTV Networks, and which are all entertainment for the public-audience......

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"Academy Awards & MTV Movie" (2006, September 11) Retrieved June 29, 2025, from
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