Access Microsoft Access Is a Term Paper

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A contact management system, or customer relationship management system, primarily makes use of a database containing profiles and contact information of potential and existing customers. This is very useful for marketing, sales, and customer service. It can help improve a business by targeting a marketing or sales effort to a specific group of people. For example, a company may offer to sell tennis equipment to people who already play tennis regularly. Such people are more likely to respond to the offer than people with other interests.

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I've created a sample database with an application that can search contacts by interest. Open the database "Contact.mdb" and go to "Forms." Open the "ContactSearch" form and you will see a list of contacts in the bottom list. If you type something in the "Interest" field (example: tennis) and click the "Search" button, it will return a list of the contacts with that particular interest......

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