Adamson, Allen. (2007). Brand Against Thesis

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wordpress.com/2007/04/17/green-branding-imperative/.

This article by Daley in 2007, explains the consumer practice of continuing to buy for leisure, despite the encroaching environmental problem. On top of this encouraging fact, as consumer guilt the market will continue to push further and further towards green friendly practices. This trend which has just begun, and will continue to be fostered through the growing demand for green products. Thus a clothing line which represents organic and clean products will only meet that growing demand.

Gelman, Jospeh & Pinedo, Francisco. (2009). Beware the pitfalls of the green branding push. Prophet. Retrieved March 2, 2009 at http://www.prophet.com/downloads/articles/gelman-pinedo-beware-green.pdf.

This article explains the ramifications of mislabeling products green friendly. In a world of marketing where more and more companies are saying they are growing green, it is extremely important to back up that claim.

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Just reducing a product's production emissions does not necessarily make it environmentally safe. Therefore the push for green marketing must be reliable and done carefully.

USAID. (2008). Fasion show promotes Ugandan organic cotton. USAID East Africa. Retrieved March 2, 2009 at http://eastafrica.usaid.gov/en/Article.1168.aspx.

This article highlights both a prominent trend within the fashion industry of using organic cotton, along with the beneficial conceits doing so entails. The fashion show attendees included everyone in the business along with statesmen and policy makers from around the world. Along with a gala dinner, the show raised funds for USAID within the context of East Africa......

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