Adjustments to Braaap S Marketing Mix Assessment

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Adjust the Marketing Mix

Customer priorities, preferences, and needs are crucial factors that have considerable impacts on the success of a product. In light of the increase in the number of mini bikes and motorcycle developers, customers' priorities, preferences, and needs include customization of products, affordability, uniqueness, and quality products. These priorities, needs, and preferences have considerable impacts on the marketing mix because of the need to meet them. In this case, these factors are used to shape product development processes and pricing strategies for increased productivity. This implies that the firm's marketing mix process is shaped by customers' expectations and preferences.

If Braaap is to offer additional products and services, evaluation of the marketing mix should be carried out. In this case, the company would need to determine the pricing of the product to ensure it's cheaper than competitors while ensuring high product quality and affordable. This process would also entail determining the demographic of the product's targeted customers and utilization of effective and attractive promotional strategies.

9. In order to achieve success and increased profitability, Braaap focuses its practices on operational and strategic marketing objectives such as quality of products and services, customer loyalty, and availability and costs of motorcycle parts.

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Based on the firm's long-term objectives, the most suitable marketing mix is price competition, mass media advertising, intensive distribution, and product diversity. This is because product diversity helps in reaching a wider target market whereas intensive distribution enables customers to access the products and services anywhere at their own convenience. Mass media advertising helps in creating awareness of Braap's products and services to a wider population while price competition generates competitive advantages over rivals.

10. Braaap has achieved tremendous success and productivity because of its production of quality, affordable, and unique motorcycles that meet customers' expectations and needs. The company's success can be attributed to the use of customization strategy that enables customers to select motorcycles based on their preferences. However, the firm's pricing strategy for rental motorcycles should be tested as part of its pricing variables strategy.

11. Adjusting some of the components of the organization's marketing mix could generate significant effects in relation to consumer response and market factors. One of the elements that could generate significant implications is pricing since the firm is renowned for producing high-quality affordable motorcycles. An increase in the prices of its products would force customers to look….....

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