Advertisement This Ad Will Target American Smokers Term Paper

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This ad will target American smokers of both genders and all ethnicities between the ages of 18 and 35. The attitude change theory used is cognitive dissonance: considerable discomfort, self-doubt, or guilt related to self-image will motivate the viewer to change his or her smoking habits. The messenger will appear young and hip. The language, music, imagery, cinematography, and overall tone of the commercial advertisement will appeal to the target audience.

The advertisement features loud music and three separate ten-second segments with no dialogue or voiceovers. The first segment depicts an attractive young Caucasian male smoking outside of a health food store.

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He wears a uniform indicating that he works there and that this is his smoke break. He purposely avoids making eye contact with other employees who he sees outside. Before heading back to work he pops a piece of gum in his mouth and sniffs his clothing, wincing from the smell. He seems ashamed of his habit.

The second scene shows a young attractive African-American female in a busy, trendy-looking restaurant or bar. She appears to grow restless. She….....

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Latest APA Format (6th edition)

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"Advertisement This Ad Will Target American Smokers" (2004, December 17) Retrieved June 5, 2026, from
https://www.aceyourpaper.com/essays/advertisement-ad-target-american-smokers-60509

Latest MLA Format (8th edition)

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"Advertisement This Ad Will Target American Smokers" 17 December 2004. Web.5 June. 2026. <
https://www.aceyourpaper.com/essays/advertisement-ad-target-american-smokers-60509>

Latest Chicago Format (16th edition)

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"Advertisement This Ad Will Target American Smokers", 17 December 2004, Accessed.5 June. 2026,
https://www.aceyourpaper.com/essays/advertisement-ad-target-american-smokers-60509
   

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