Advertisement Is to Speak Both Essay

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it's like Bordo's example, "A black man jogs down the street in sweat clothes, thinking of the class he is going to teach later that day; a white woman passes him, clutches her handbag more tightly, quickens her step; in her eyes, the teacher is a potentially dangerous animal" (Bordo 134). This is almost exactly how North Koreans will perceive Americans after seeing this picture. American soldiers could be going to North Korea thinking about how they are going to help the North Koreans by opening new schools and hospitals. But looking at the image, the North Koreans will only see us as potentially dangerous animal, ones that would hurt them at their earliest convenience.

In 2006 National Geographic aired a special program "National Geographic: Inside North Korea." It is a living example of the power of propaganda. It showed little kids singing a song about killing Americans. In one family's home they had a picture hanging depicting a North Korean soldier stepping on the head of an American Soldier and stabbing him in the neck with the knife at the end of his riffle.

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An Eye Doctor went to North Korean and performed one thousand cataract surgeries for free. After the surgery was complete and their dressings removed from their now fixed eyes, not one of them went up to the American doctor that gave them their sight back and thanked him. They walked past him to a big picture of Kim Jong-li, their countries leader and thanked him for giving them their sight back. One old man even said that now that he can see again he can take up arms and kill Americans for his country. This is the power an image can have. This is the power of persuasion that Bordo is trying to rap around product advertisement.

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