Advertising Analysis the Most Important Term Paper

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The suggestion is that using the machine saves a large amount of time. In terms of an audience of traditional housewives, the advertisement targets them also with the "perfection" claim. Housewives tend to take pride in the perfection of their work, which is now made easier by the slicer. Certainly guests invited to a dinner party are bound to be impressed with what looks like hours of work to achieve the level of perfection offered.

The advertisement can also be analyzed more closely to investigate messages that are not mentioned in the text, but suggested by the composition of images.

As mentioned above, the globe is much larger than the image of the slicer. Firstly, the obvious suggestion is the name of the company, which also connects with the slogan "Globe it." The globe could also suggest that the company's products are so excellent that they are useful on a global scale. Such a global scale could be taken to mean not only in terms of physical location, but also in terms of the kinds of purposes the company's appliances can be used for.

Secondly, the size of the sliced globe in relation to the appliance suggests that overwhelming jobs in the kitchen are made much easier with the use of the slicer.

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Furthermore, the size of the machine seems to suggest that, although it looks insignificant, it can handle tasks that are much bigger than the machine itself. The physical size of the machine can also suggest value for money. The machine is small and not very costly, but can be used to handle a very large amount of work. Finally, there is a prominent display of a "best in class" icon on the right-hand side of the advertisement, written in golden letters. This seems to focus the text in terms of the quality promised by the company. The gold color also connects with the value for money idea. All the imaging is therefore focused on conveying the excellence and value of Globe......

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