Advertising Analysis From a Teen-Targeted Essay

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Rather, it is suggested that her exterior demeanor is an expression of her inner self. She is as comfortable with herself as a pair of Keds is to wear.

Aspirations communicated in the ad

The aspirations that are communicated in the advertisement are the desire to be true to one's self and comfortable with one's own identity. There is also a great deal of nostalgia conveyed by the advertisement. Many people, including teens, fondly remember wearing Keds when they were young. The girl is able to still hold onto her youth by wearing Keds, even while she is 'breaking out' of her old identity as a child. She does not have to act like an adolescent girl is supposed to, or like a child -- she can be mature and carefree, wear Keds and still be grown-up in her desire to express her unique sense of self.

Cultural values

Individualism is highly prized in American culture.

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It is often stressed that teens need to 'be themselves' and avoid peer pressure. This young girl seems to show a disdain for the need to look cool and dress to impress. She enjoys customizing her Keds rather than following current trends. The customizable nature of Keds is one of the reasons they are so popular -- yet they are, at the same time, an important part of many people's childhoods, and thus they also have a commonly-shared retro appeal. Keds are individualistic -- but in a very relatable, rather than alienating way, and the idea relate-ability is another important value within American advertising culture......

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"Advertising Analysis From A Teen-Targeted" (2011, April 12) Retrieved May 3, 2024, from
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"Advertising Analysis From A Teen-Targeted", 12 April 2011, Accessed.3 May. 2024,
https://www.aceyourpaper.com/essays/advertising-analysis-teen-targeted-13328
   

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