Advertising Has Been Continually Evolving. Book Report

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The headline is when you are focusing on what will be said, to grab the attention of the reader. Focusing on the lay out, is when you want the overall: quality, look and style of the writing to be as professional as possible. This means making the ad: eye catching and free of grammatical errors. Instilling a sense of urgency is when you want the reader to know, that your product is in demand and that there is a limited time to receive the benefits of using it. Where, you will focus on: limiting the offer, the quantity and the time. ("10 Ways to Write More Effective Ads," n.d.)

Strengths and Weaknesses

The book outlines how to effectively write and lay out an advertising campaign in general. This is helpful, because it allows everyone to apply proven tactics, to increase the responsiveness from readers. Yet, the book falls short by not telling everyone that they must be flexible and use creativity. This is because the world of advertising is consistently changing.

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As a result, to be effective at writing ads over the long-term requires: understanding consumer tastes and trends. ("10 Ways to Write More Effective Ads," n.d.)

Clearly, 10 Ways to Write More Effective Ads; is a persuasive book that provides strategies for successfully writing various advertisements. To include: focusing on the needs of the customer, emphasizing the benefits of the product, incorporating proof / believability into the advertisement, understanding the unique selling position, concentrating on the headline, focusing on the lay out and instilling a sense of urgency. The biggest strength of the book is: it provides an overview of how to effectively write an advertisement. However, it does not take into account that you must have flexibility and creativity, as consumer tastes can quickly change. When you put these different elements together, the book is effective at helping to inform and educate the reader (about how to write an advertisement that will receive favorable responses from the public)......

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