Advertising to Children Assessing Market Term Paper

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Total Length: 1791 words ( 6 double-spaced pages)

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, Leung, R., Manios, Y., Monteiro, R., Pedley, C., Prell, H., Raine, K., Recine, E., Serra-Majem, L., Singh, S., & Summerbell, C.. (2010). Television Food Advertising to Children: A Global Perspective. American Journal of Public Health, 100(9), 1730-6.

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The Online Marketing of Food to Children: Is It Just Fun and Games? Journal of Public Policy & Marketing, 26(2), 202.

Mukhopadhyay, A., & Yeung, C.. (2010). Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children. JMR, Journal of Marketing Research, 47(2), 240.

Michelle R. Nelson, & Laurie Ellis McLeod. (2005). Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others. International Journal of Consumer Studies, 29(6), 515-528.

Gerard O'Neil. (2006). A new architecture for a marketing campaign in the 21st century. Ivey Business Journal Online,1-4.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Jill Ross, & Rod Harradine. (2010). Value brands: cheap or trendy: An investigation into young.....

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"Advertising To Children Assessing Market" (2010, October 04) Retrieved May 1, 2024, from
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"Advertising To Children Assessing Market" 04 October 2010. Web.1 May. 2024. <
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"Advertising To Children Assessing Market", 04 October 2010, Accessed.1 May. 2024,
https://www.aceyourpaper.com/essays/advertising-children-assessing-market-8026
   

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