Advertising Compare and Contrast Essay

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The advert chosen above shows a robotic image of a human protecting his inner child in and from dire circumstances. The dire circumstances or struggles are aptly represented by the colors used in the advert and the expression on the child’s face. The advert shows the robotic image sheltering and drinking in the dark abandoned alley, which also depicts the struggling circumstances earlier assumed. In the larger scope, the advert is targeting the dark times that the children on the streets, in particular, are facing in the current Covid environment, derailing economies and the trickle-down effect of them on the general population who is struggling to make ends meet and is merely living a robotic life to get by.The advert paints an encouraging picture with bright colors and an uplifting message. The advert seems to target those workaholic individuals who are drowning in their work and don’t seem to catch any breaks from their grueling schedules. On the surface, it seems like any run-of-the-mill adverts for a travel agency, but some of the underlying indicators that I can assume include economic or financial pressures that price people to engage in more work and less leisure. Also, the depths of water could indicate stress as well. The target audience for these adverts is older and corporate.?Part 3Text A DifferencesText A/B SimilaritiesText B DifferencesThe colors and tone of the message of the struggle for the human race are very dark and negative. The idea or problem of the current social structure is highlighted (i.e., a robotic lifestyle), but no solution is provided. The advert focuses on our society’s lower-income/economic groups. The target audience in this image is the children on the streets.Both images represent the human race’s possible financial or economic plight. They also represent an ongoing struggle for the human race to try and get to a better place.The idea of struggle for the human race is depicted completely, in the sense that the problem is highlighted, and one of the possible solutions is also given. The colors and language used are also positive in this advert. The advert targets the higher income/economic groups of our society. The target audience in this advert is those working in the corporate sector.?Part 4Main Idea 1Main idea 2The primary idea of this advert is to bring into focus the economic debilitation and struggles of the lower economic group in our societies.The primary idea of this advert is to provide one positive and practical solution for the financial or emotional pressures consuming the higher economic group of our societies.?Central Idea/ ThesisCan the rich and the poor children ever face similar struggles? Who could’ve imagined that the lower income and the higher income groups in our societies could all struggle simultaneously across the globe; that is exactly the current reality we are facing. The two adverts chosen for this paper are from two separate agencies;…

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…StructureAll essays, whether Expository or Comparative, must be formatted to include an introduction, body paragraphs, and a conclusion.IntroductionInclude the TEXT, AUTHOR, TOPIC, and Purpose. Provide a BRIEF SUMMARY of TOPIC in RELEVANCE to the text; raise MAIN POINTS and formulate THESIS.

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A thesis is your claim, perspective, or insight into the topic (topic + claim/opinion + implication)Body paragraphs· Use PEEL· Topic sentence for each paragraph (write a complete sentence that states the point/claim and the implication):· 3-4 supporting examples for each paragraph.· Each example has a detailed explanation· Link - concluding sentence, insight about your topic/claimConclusionWrite a paragraph that refers back to the THESIS and states your claim by synthesizing the main points of your body paragraphs. What insight have you gained about the topic?Comparative Essay Planner & OutlineEffective Topic Sentences and a Thesis Statement need to provide a specific insight or perspective into the topic identified and reveal the implications of the claim. Topic + Claim/opinion + ImplicationPoint-by-Point FormatINTRODUCTIONTexts:Key Features:State relevant topics/themes/background infoThesis StatementBODYPARAGRAPH1Topic Sentence 1(State main idea as a topic sentence: claim/opinion about the topic + implication)Evidence for Point 1Supporting Examples for Advertisement # 1Insights/explanation for advertisement # 1Supporting Examples for Advertisement # 2Insights/explanation for advertisement # 2Link:BODYPARAGRAPH2Topic Sentence 2(State main idea as a topic sentence: claim/opinion about the topic + implication)Evidence for point 2Supporting Examples for Advertisement # 1Insights/explanation for advertisement # 1Supporting Examples for Advertisement # 2Insights/explanation for advertisement # 2Link:BODYPARAGRAPH3Topic Sentence 2(State main idea as a topic….....

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Latest APA Format (6th edition)

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"Advertising Compare And Contrast" (2023, January 10) Retrieved May 6, 2025, from
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Latest MLA Format (8th edition)

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"Advertising Compare And Contrast" 10 January 2023. Web.6 May. 2025. <
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Latest Chicago Format (16th edition)

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"Advertising Compare And Contrast", 10 January 2023, Accessed.6 May. 2025,
https://www.aceyourpaper.com/essays/advertising-compare-contrast-2178052
   

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