Advertising and Culture Advertising Does Term Paper

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Evidence abounds. In the 1950s, white people would never have listened to rap because it would not have been included in the commercial mainstream. Today, rap is listened to a wide audience, even whites. As a result of mass advertising in the United States, people just want to look like each other regardless of what culture or race they are from. For example, black people originally started wearing baggy pants, but now everyone is wearing them. On a more global scale, there's a celebration of Western consumer goods throughout the world.

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Advertising defines culture by creating large-scale, homogenous buying habits. To do so, advertising is embracing cultures other than the white mainstream. In the process, it defines a culture of consumerism that shapes the very identifies of the cultures themselves......

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