Advertising Radio, Television and Online Term Paper

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Theatrical claims and manifestations do well when selling a manufactured good or service, as long as they continue to credible (Lights, Camera, Action: Creating Effective TV Commercials, n.d.).

The main idea of both of these advertising mediums is to grab the attention of prospective consumers and create a connection between the customer and the product that is being sold. Radio spots are generally short and do not allow for a lot of time to get the message across. TV spots on the other hand are usually a little longer in nature. TV has one advantage over Radio in that it can use images to try and help make the connection and help consumers to remember the product. Radio on the other hand has to rely solely on words and thus must make them very memorable.

Both of these are a bit different from internet advertising in the fact that there is not usually a time limit on this advertising.

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The amount of exposure that the consumer gets to it depends on how much time they spend looking at it. For this reason it is still important, just like with the other forms that the customers attention is grabbed and held. Internet adverting has the advantage, just like TV spots to use both words and images to get their message across.

No matter which form of advertising is used the bottom line is to make a connection with the customer and convince them to buy the product or service that is being offered. Because of the Internet and the intense increase in usage of it, it is believed that they majority of people spend the majority of their time online, and thus get the majority of their advertising there (Trends in Media Consumption Amongst Millennials, 2011).

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