Aflac Corporation Primarily Focuses on Term Paper

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2 billion dollars with substantial space for growth within the next few years. Positioned against its top two competitors, Aflac is clearly the leader within the supplemental insurance industry. However, it is still behind overall insurance industry leaders such as Fidelity, Metlife, and other Fortune 500 companies.

Overall, Aflac operates in a very niche specific industry, the accident and health insurance sector. By market cap they are double the size of their next competitor and dominate the industry as a whole. However, due to expansion by major insurance players into this market space over the past two years, overall Aflac market share has declined and is being continually challenged by both Metlife and Fidelity. The market in general has been on a downward decline in the past two quarters due to emerging data on decline within policy holders. However, Aflac has maintained its position atop the industry and continues to build on their product through strong sales and distribution channels.

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Aflac, more than most companies within its industry has held relatively steady within the past five years. In 2000, it redesigned its marketing campaign around their popular "duck" mascot, and emerged as a strong media presence for the first time. As a result, sales as increased for Aflac by a substantial amount, with growth averages of 8 to 9% per annum. Aflac has not pursued radical changes to their policy, however it has modified its distribution approach to increase the scope of their product offering abroad. They are currently exploring market opportunities in China and South Korea.

Aflac Corporation: Company Analysis" Hoovers Research, June 6th, 2007

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Sector Update: Digging for Opportunities in the Insurance Sector: Technical and Sentiment Analysis of MetLife (MET),….....

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