Age of Globalization, We Must Term Paper

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The size of the Australian market is also not a viable excuse for price gouging. Australia has about 23 million people who are just as technologically wanting and savvy as Americans and Canadians. Even if we placed a conservative estimate of a market needing 10 million pieces of software, movies, or games, that is hardly a small market for either company -- particularly when the materials do not need to be repackaged or retranslated into another language (Population Clock from the Australian Bureau of Statistics 2012).

All software is not created the same, however. For instance, organizations in Australia who want to subsribe to a corporate version of Office, Office 365, must do so through Microsoft or Telstra. Subsrctipions require 250 destops and a more full featured enterprise system. Given the exchange rate, and the technology needed to support these services, a price difference is reasonable (Strant 2012).


Conclusion

Under a capitalistic system, companies generally need to have the freedom to charge according to their own particular needs: ROI, support, staff, demand, etc. In this era of globalization, however, it is not realistic to see markets so separate: one for America, one for Mexico, one for Australia, etc. Instead, with the ease of shipping products, Internet delivery, and even systems that come pre-loaded, the marketplace has shrunk to a more level playing field. Governmental inquiry into pricing systems will continue if companies do not remain competitive and fair to consumers; in Australia this is most certainly not about capitalism or socialism -- it is about the morality of price fixing, price gouging, and product availability......

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