AIDS Awareness in Brazil When Thesis

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In addition, increased awareness of both testing and treatment options can help to eliminate the stigma associated with HIV and AIDS. Marketing should focus on the normative lifestyle now available to those infected with HIV; the fact that a positive test result is now no longer the death sentence it once was has made the disease less socially abhorrent, and increased testing has shown positive results in the reduction of spread (Pembrey, 2009).

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Brazil has excellent social programs in place to deal with HIV / AIDS, and public awareness of these programs and their benefit to individuals and society at large is essential in combating the disease in Brazil......

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