Air Tran Airways Is One Term Paper

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Overall, AirTran Airways has successfully achieved high profits, which are consistently growing on an annual basis. This growth is due in great part to the effective marketing and promotional activities developed and executed by the company. Whether it be promotional campaigns aimed at specific target markets, such as youth or business travelers, or through sales campaigns aimed at attracting customer of all types through the promotion of low fares, AirTran has been able to effectively balance the "four P's" of the marketing mix, in order to attract customers while still earning profits and keeping costs low. The growth and development of the marketing and promotional strategies utilized by AirTran Airways could serve as a positive model for other airlines, as well as other business within the hospitality and customer service industries.

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