Organizational Culture at Southwest Airlines and Koch Industries
The company saw that these would in each in turn be differentiating factors in the airline business. Southwest also knew that if it was going to undercut other airlines, it would need to deliver service at a higher level in order to make customers overlook other service elements that were lacking, when Southwest was compared with other airlines. The company works hard at its culture. Southwest has recognized that attracting the right talent is critical to its business. There are a lot of jobs that airlines perform that are basically low-skill jobs, doable by anybody. But Southwest figured out that getting people with a certain… Continue Reading...