Altria Business Strategy Term Paper

Open, View, and/or
Download this Document

Total Length: 428 words ( 1 double-spaced pages)

Total Sources: 1+

Atria's Business Strategy

Altria group, the parent company to Kraft, Phillip Morris and a host of other well-known companies, prides themselves on their commitment to innovative business practices and achievement. The company historically has performed remarkably well and has ranked number one for economic value added delivery providing shareholders unsurpassed value and performance (Altria, 2005). Their strategies for growth and business survival include superior delivery and economic returns to their shareholders in the short- and long-term.

To accomplish this goal Altria has committed themselves to improving each member of the Altria family or each of its operating enterprises. These include primarily Kraft Foods and Phillip Morris (Altria, 2005).

Stuck Writing Your "Altria Business Strategy" Term Paper?

View All Our Example Altria Business Strategy Term Paper

Have A Custom Example Essay Written

The company also maximizes the returns shareholders realize in a consistent manner by taking advantage of technological advancements and innovations to ensure optimal technologies and knowledge sharing practices are adopted within the company.

There have been plans in recent years to restructure the company into three distinct entities, those these plans are still in a strategic development phase. Currently the operating companies comprising the Altria group are experiencing significant growth. The Altria Company has adopted marketing techniques that support long-term growth by incurring expenses that ensure price gaps are addressed and the quality of programs and products offered customers are consistently maintained.

As an….....

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Altria Business Strategy" (2005, November 07) Retrieved July 1, 2025, from
https://www.aceyourpaper.com/essays/altria-business-strategy-69826

Latest MLA Format (8th edition)

Copy Reference
"Altria Business Strategy" 07 November 2005. Web.1 July. 2025. <
https://www.aceyourpaper.com/essays/altria-business-strategy-69826>

Latest Chicago Format (16th edition)

Copy Reference
"Altria Business Strategy", 07 November 2005, Accessed.1 July. 2025,
https://www.aceyourpaper.com/essays/altria-business-strategy-69826
   

Open, View, and/or
Download this Document
order custom essay example