Amazon.com the Approach of First Essay

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E-Commerce and the User Experience

Amazon.com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing updates and the targeting of BarnesandNoble.com continue to be one of the key strategies Amazon.com uses, to the benefit of B2C customers (Chevalier, Goolsbee, 2003). As the number of Amazon.com sites has grown, including those in place globally, so has the need for scalability across millions of users. This aspect of e-commerce has benefited the company in its Amazon Web Services Strategy and makes its B2B services more reliable as a result (Feigenbaum, Parkes, Pennock, 2009). E-commerce as the basis of the company's B2C strategy has transcended the website and online stores to now also include distributed order management systems sold to other companies, along with Amazon Web Services and consulting services (Cenfetelli, Benbasat, Al-Natour, 2008).

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From these examples it's clear that Amazon.com has been able to successfully use e-business and e-commerce strategies to increase the firms' valuation (Filson, 2004).

Summary

Amazon.com is unique as a .com as it focused first on creating the necessary underlying infrastructure of e-business to support its e-commerce efforts. From that foundation the company has been able to continually improve and move into new businesses, both B2C and B2B based......

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