Amd - Intel Duopoly After Term Paper

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They realize we have an alternative. That's something they really need to take seriously." [DAVID KIRKPATRICK]

Further, AMD Opteron processor had one more advantage over Intel's processor. With a technology known as 'silicon on insulator' AMD processors used less electricity and produced little heat and were therefore much compact than Intel's processors that required more space for additional cooling fans. [DAVID KIRKPATRICK] AMD's processor also proved superior to Intel when it came to high data intensive computing such as the Wall Street trading operations. Performance gains are stated to be, "anywhere from 40% all the way up to several hundred percent" [David Krikpatrick]

Not long ago, AMD's speciality was confined to selling fast processors for consumer desktops, but today the company has diversified its product lines with chips catering to every segment of the market namely desktops, notebooks as well as servers. As semiconductor analyst Dean McCarron of Mercury Research puts it, "AMD used to be a weed to be chopped down every now and then. Now it is much deeper in the market."[David Krikpatrick] the recent business deal with Dell has added another important feather in AMD's cap bringing all the three major PC producers as its clientele. Kevin B. Rollins, the CEO of DELL reported, "The competitive dynamic has been more intense than we expected.

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" [Cliff Edwards] So it clearly transpires that AMD has emerged from under the shadow of Intel, and has begun to play a significant role in the microprocessor market.

Conclusion

The battle is clearly on. Intel, the old warhorse can no longer rest at ease with its previously unchallenged market dominance. The Arrival of AMD in a big way on the microchip scene has clearly propelled research and development drastically, and transformed the microchip market from monopoly to a duopoly. Both companies are vying with each other to come up with new and interesting designs that have not only increased computing speed but also reduced the cost significantly. Intel, after having suffered a dismal performance in 2005, when its profit was nearly halved from the previous year, has struck back with its new product, the 64-bit core two-duo processor for the desktop, notebook and the server segment. With its wide success it is clear that this processor is currently dominating the market. However, it is plainly obvious that the microprocessor market has ceased to be a monopoly, thanks mainly to the unrelenting and consistent growth of AMD and its novel products. It augurs well for the PC market as we can expect innovations to emerge much faster and at a competitive price......

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