American Express in Asia Assessing Thesis

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The biggest challenge however over the long-tern is the lack of acceptance of foreign cards by Chinese merchants. There are an estimated 20 million businesses in China, and of these, 414,000 accept credit cards, and of those, 150,000 accept foreign credit cards (Worthington, 2003). At the infrastructure level this fact illustrates how pervasive the sociological factors that limit debt continue to influence the Chinese culture specifically and the Asian culture overall.

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As with every Asian culture, there is tremendous pride in not losing "face" or stature in ones' community. As a result, cash is king in the more conservative cities and regions of the country. The generation of 25 to 40-year-olds will change this, however it may take a generation or more to significantly increase American Express credit card use in Asia and China as a result......

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