Analyzing the AAA Model Adaptation Aggregation Arbitrage Essay

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global strategy ought to be to manage the extensive dissimilarities that come about at the borders of markets. Considering this, Professor Pankaj Ghemawat offers a new strategic framework for taking into account the challenges of globalization. The AAA global framework consists of three effective strategic approaches, which include adaptation, aggregation and arbitrage (IESE, 2007). Adaptation is the approach employed by firms when they try to increase proceeds and market share by taking full advantage of local significance. Aggregation defines the endeavor to convey economies of scale by generating regional or at times international operations. Lastly, arbitrage is when corporations make the most of differences between nationwide or local markets, every so often by finding dissimilar fragments of the supply chain in different places (IESE, 2007). The purpose of this paper is to discuss how McDonald's Corporation have made use of this theory in their quest of their business in India, a country where one out every five individuals are vegetarians and cow is revered as a sacred animal.

Adaptation

Adaptation encompasses generating international value by altering one or more components of a corporation's offer to meet local preferences and wants. More so, this is most likely the most extensively employed global strategy (Ghemawat, 2007). adaptation is vital, at times even inevitable for practically all products in all regions of the world (de Kluyver, 2010).

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Adaptation strategies are subdivided under five headings, which include innovation, focus, variation, externalization, and design. In this aspect, McDonald's pursuit of business in India encompasses externalization. This strategy transfers the accountability for particular parts of a corporation's business model to partner businesses to lodge local necessities, lower charge, or decrease risk. McDonald's main international strategy of growth and entering into the Indian market is through franchising in addition to company-owned stores (de Kluyver, 2010).

In addition, McDonald's is committed to adapting to local cultures. In accordance to Sidhpuria (2009), for the past five decades, the company has restaurants in over 100 nations (and thereby caters to different cultures). Using inputs and direction from the local partners, the company has the ability to adapt its own menu in addition to restaurant set-ups to match the prevailing 'eating-out' preferences. The local owners of the corporation have an understanding of what their consumers desire and perhaps more significantly, what is adequate within local customs and beliefs (Sidhpuria, 2009). In India, the company came up with a menu that has less beef and less pork considering cows are sacred and that most citizens do not eat beef. These special product creations are in consonance with local sensibilities of Indian culture and taste (Sidhpuria,….....

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