Analyzing Arimount Marketing Plan Marketing Plan

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Arimount Marketing Plan

Marketing Metrics Overview

The marketing metric is a measure a company can employ in measuring its performance level. There are numerous marketing metrics that can be employed by a company to measure the level of its performance. In this particular marketing plan for Arimount, the company will employ the following marketing metrics: sales metrics, customer readiness to purchase by metrics, distribution metrics, communication metrics and customer metrics.

Application to Arimount Company

Consumer Readiness to Purchase Metrics

Customer centricity is delineated as an approach to undertaking business in which the entity focuses on creating a positive and steady experience for the consumer and client at the point of sale. A Customer Centric structure demands connectivity through each network of the business, sanctioning the dependable distribution of the most appropriate level of service, welfares, and consumer care to each division of the customer base. The Customer Readiness to Buy metric that will be employed by Arimount is preference. The company will take into account whether it has all the product packages in addition to services that the consumers have a predilection for. This is owing to the fact that if Arimount has numerous kinds of the product line that the consumers prefer, it implies that the company will generate more revenues from the consumer purchases, in addition to not necessitating to market itself exhaustively. This will permit Arimount to offer a great consumer experience to its customers, which in sequence, will upturn the number of consumers and also the revenues generated (Kobie Marketing, 2015).

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2. Customer Metrics

Customer metrics are basically defined as the capacities that are used by a business for assessing and estimating the consumer. This takes into account different elements such as loyalty of the company's consumers, retention of such consumers as well as marketing. In the present day, a company can utilize several customer metrics. In the case of Arimount, the company will employ customer satisfaction as a customer metric. In particular, customer satisfaction will be measured in different means. For starters, Arimount will measure the number and extent of recommendations given to other prospective consumers. Another customer metric that Arimount will make use of is the analysis of various reviews and also suggestions provided by the company. In particular, Arimount can utilize and take advantage of after-sales services surveys. This will encompass the consumers rating of the product offered by the company. For example, the ratings provided to the consumers can vary from excellent, good, average, poor and very poor. The consumers would also be requested to provide any information on the pros and cons of the new product. In this manner, Arimount will have the capacity to comprehend whether or not the targeted consumers are satisfied with the product and the areas of improvement (Black and Gregersen, 2012).

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