Analyzing HR As Transformation Partner in Maruti Suzuki Ltd Business Plan

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entity, Maruti Suzuki India Limited (MSIL), an affiliate of Japan's Suzuki Motor Corporation, is the biggest passenger vehicle firm in India, consuming a large proportion of the local automobile industry. MarutiUdyog Limited is a public sector entity that was incorporated in the year 1981. Years later, the organization came into a joint venture with Suzuki Motor Corporation (SMC) and came to be a front runner to high-tech cars. The following business plan delineates the different key business challenges faced by Maruti Suzuki and the proposed human resource initiatives to solve these challenges. Finally, the proposal will provide an evaluation plan that will make it possible to assess the proposals given.

Primary Business Challenges

There are a number of primary business challenges identified for Maruti Suzuki Ltd. In particular, emphasis is placed on general business challenges that might or might not consist of direct human resource areas. One of the business challenges is increasing competition. The company is facing increased competition from different international players such as BMW, Toyota, Hyundai, Volkswagen and Indian companies such as Tata Motors as they entered into the manufacturing of small cars. The competitive market situation for the company is that it faced about 17 competitors, a challenge that it has to deal with and overcome. Another general business challenge is that the company did not have any growth oriented planning.

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This is a challenge faced by Maruti Suzuki, particularly with more and more companies eating out on its market share. The other overall business challenge is that the company does not have any importation or transfer of new technology. This is in the sense that research and development was being piloted in Suzuki Motor Corporation Japan yet the business manufacturing premises are set in India. In addition, the company also has new priorities and objectives. For starters, the company has to increase and sustain customer satisfaction, increase the profit amount generated by the company in the subsequent financial years, such as 15% in the coming year and 5% after each of the subsequent financial years. Lastly, the company has the priority of recruiting extremely competent and skilled personnel and also making certain that they are maintained in future periods.

Proposed Human Resource Initiatives

There are different human resource initiatives and strategies proposed to address the general business challenges identified in the above section. One of proposed initiatives is training and development. This is a proposed approach to cater to the increased level of competition. The training and development of the personnel encompasses training the engineers and the executives and also behavioral training of the personnel. In accordance to Covey (1999), the behavior of employees can have the greatest influence on the….....

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