Analyzing a Watch Advertisement Essay

Open, View, and/or
Download this Document

Total Length: 415 words ( 1 double-spaced pages)

Total Sources: 0

ad and analyze it though Semiotics.

Make an overall judgment, observation and interpretation.

Talk about the signification

What are the signifiers in the ad?

What do they signify?

What meaning does that assign to the product?

What social values / norms does this promote?

Are these particular social groups that the ad speaks to? Not speak to?

What are the possible alternate Interpretations?

Examine all parts: Image, text, background, colors, font

The Patek Philippe print advertising campaign has used the iconic slogan "Begin your own tradition" for fifteen years. This campaign deploys a photographic image depicting a father and son in a warm, timeless moment of parent-child bonding.

Photographs for this campaign are typically in black and white, evoking nostalgia, tradition, a sense of time passing and family heritage. This image focuses on the emotional bond between a father and son, allowing viewers to connect with the image on a personal yet universal level. The image depicts how two generations can share time together, allowing customers to think about the past generations and their futures when purchasing and wearing these timeless watches.

Stuck Writing Your "Analyzing a Watch Advertisement" Essay?

View All Our Example Analyzing a Watch Advertisement Essay

Have A Custom Example Essay Written



A powerful statement follows the photograph " You never actually own a Patek Philippe, you merely look after it for the next generation." This tagline expresses the value and longevity of buying a watch. It will never be wasted or forgotten and has the potential to become a family heirloom. The statement is emblazed on a brown box with the image of a Patek watch and its brand logo. The brown is juxtaposed against the black-and-white image, creating a sense of separation between the image and the text. The swirly yet simple font of the quote creates a romantic and historic feel, adding to the perceived value of the company's tradition.

This composition successfully targets a particular group of people. The company aims to target individuals and families….....

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Analyzing A Watch Advertisement" (2015, October 10) Retrieved May 21, 2025, from
https://www.aceyourpaper.com/essays/analyzing-watch-advertisement-2156590

Latest MLA Format (8th edition)

Copy Reference
"Analyzing A Watch Advertisement" 10 October 2015. Web.21 May. 2025. <
https://www.aceyourpaper.com/essays/analyzing-watch-advertisement-2156590>

Latest Chicago Format (16th edition)

Copy Reference
"Analyzing A Watch Advertisement", 10 October 2015, Accessed.21 May. 2025,
https://www.aceyourpaper.com/essays/analyzing-watch-advertisement-2156590
   

Open, View, and/or
Download this Document
order custom essay example