Android Tablet Marketing Plan

Open, View, and/or
Download this Document

Total Length: 464 words ( 2 double-spaced pages)

Total Sources: 1+

Page 1 of 2

Consumer Market for the Android Tablet

The objective of this study is to analyze the consumer market for the Android Tablet. In a March 2013 IDC Press Release it is reported that, there is prediction of a "surge of smaller, lower-priced devices in the tablet market." (2013, p.1) The Worldwide Quarterly Tablet Tracker is reported to have stated, "one in every two tablets shipped this quarter was below 8 inches in screen size." (IDC Press Release, 2013) Expectations are stated that smaller tablets are expected to experience growth in 2013 and onward. (IDC Press Release, 2013, paraphrased) The market share of Android-based tablets expanded in 2012 significantly and it is expected that the trend in growth will continue with a forecast of the market share of Androids to "reach a peak of 48.8% in 2013 compared to 41.5% in IDC's previous forecast.

Stuck Writing Your "Android Tablet" Marketing Plan?

View All Our Example Android Tablet Marketing Plan

Have A Custom Example Essay Written

" (IDC Press Release, 2013)

Tablet Operating Systems, Forecast Market Share

The IDC Press Release cites the following statistics for the tablet operating systems, forecast market share, and CAGR 2012-2017.

Figure 1 - Tablet Operating Systems, Forecast Market Share, and CAGR 2012-2017

Tablet OS

2013

Market

Share

2017

Market

Share

2012-2017

CAGR (%)

Android

48.8%

46.0%

14.8%

iOS

46.0%

43.5%

15.0%

Windows

2.8%

7.4%

48.8%

Windows RT

1.9%

2.7%

27.9%

Other

0.6%

0.4%

7.5%

Grand Total

16.6%

Source: IDC Press Release (2013)

II. Gartner News Release

In a recent….....

Show More ⇣

     Open the full completed essay and source list


OR

     Order a one-of-a-kind custom essay on this topic


sample essay writing service

Cite This Resource:

Latest APA Format (6th edition)

Copy Reference
"Android Tablet" (2013, July 16) Retrieved June 18, 2026, from
https://www.aceyourpaper.com/essays/android-tablet-97784

Latest MLA Format (8th edition)

Copy Reference
"Android Tablet" 16 July 2013. Web.18 June. 2026. <
https://www.aceyourpaper.com/essays/android-tablet-97784>

Latest Chicago Format (16th edition)

Copy Reference
"Android Tablet", 16 July 2013, Accessed.18 June. 2026,
https://www.aceyourpaper.com/essays/android-tablet-97784
   

Open, View, and/or
Download this Document
order custom essay example