Annual Public Relations Strategy for Term Paper

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When you really think about the PR blunders over the past 25 years, it strikes me that more accurately we should be calling them failures in management, not failures of PR," says Professor Broom, co-author of the books, "Effective Public Relations" and "Using Research in Public Relations." Surely, the failures have the effect of damaging an organization's relationships with its publics but the PR function often is not part of management," says Broom (Garcia, 1990).

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It will be important to measure the constant success or failure of this new strategy. Using all of the above methods to reach new members and reassure current members will provide the church with a solid growth foundation. This will allow the church to move forward and work toward expanding its building program in the next five years......

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