Ansoff's Matrix and the Boston Term Paper

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The Boston Matrix

1. Cash Cow: DVDs and DVD recorders are excellent sources of profit and revenues for Sony, as they have been for the last couple of years. Additionally, the electronics and game consoles, especially Playstation 2, even if encountering losses in 2004, may also be included in this category, as having a still consistent market share.

2. Dog: The classic CRT TVs and games software have encountered significant losses and decreasing sales over the last years, so it seems that there low market share/low market growth possibilities mark the end of their booming years.

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3. Problem Child: The LCD TVs and the media ventures operated by Sony have high potential (high market growth), but the company is still under-represented of the market, with a low market share, even if prospects for improving it still exist.

4. Star: The flat screen TV seems the best representative of this category. The market is still growing, with consistent profits for Sony and a solid market share......

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