Apple Consumer Behavior and Marketing Term Paper

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Total Length: 599 words ( 2 double-spaced pages)

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Psychographics of Apple Customers

Sources: (Anthes, 2011) (Barwise, Meehan, 2010).

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What Apple must do is re-position the iPad Mini as a viable option for the majority of its customer base by bundling in more software applications to make this latest device indispensable to anyone who owns a Macintosh, iPhone or has music purchased on iTunes. Apple has long struggled with integration across third party platforms, so making the iPad Mini a vital link to all other areas of its product liens and service strategies will help to make this device more appealing tot the customer base. It also must go beyond its current approach of manufacturing and choose to allow slight customizations of the iPad Mini as well, which will further given the Apple customer base a reason to identify with and buy the new device.

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